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JUNE 2017

Education Quality Assurance


in British Columbia
Lisa Ruth Brunner

C B I E P h D R E S E A R C H

INTRODUCTION

B
ecause immigration and higher education policies relate to issues influenced by federal immigration
typically managed at the nation-state level—e.g. demographic and policy—and how, seen through
labour market management—they are usually the responsibility a combined political economy
of national governments. Canada, however, is unique in that the British and agenda-setting lens, this
North America Act/Constitution Act and the McDougall/Gagnon-Tremblay higher education policy signifies
Accord give provinces and territories authority over these areas—either the growing commodification of
entirely (in the case of higher education1 and immigration to Quebec) or higher education.
partially (in the case of immigration to all other provinces and territories)
(Seidle, 4-5). The evolution of distinct educational and immigration HIGHER EDUCATION
policy systems within each province posits Canadian higher education AND IMMIGRATION
and immigration as two compelling topics in which to question the POLICIES IN A
nation-state as a given scale of policy inquiry. Given the addition of
FEDERAL CONTEXT
globalization’s more recent challenge to the centrality of the nation-state
In Canada, the growing
and its influence on governance processes, Mahon et al. encourage using
interdependency between higher
a specifically “multi-scalar approach to policy analysis rooted in macro
education and immigration policy
political economy” to grapple with the complexities of Canadian policy
is related to a larger struggle faced
analysis (51).
by all Organisation for Economic
Cooperation and Development
This paper seeks to answer that to movement of international (OECD) governments: how to
call in a limited way by offering an students entering Canada as simultaneously increase higher
example of how Canadian federal- temporary residents and, in some education participation while
provincial jurisdiction dynamics cases, remaining as permanent raising sufficient funds to
are unsettled by globalization. To residents. Specifically, I show meet the needs of expanding
do so, I focus on the increasingly how a provincial higher education systems (Pechar & Andres, 25).
intertwined space between policy (the British Columbia The solution requires a balance
two seemingly disparate policy [BC] Ministry of Advanced of four main goals — “low
areas: higher education and Education’s Education Quality taxation, low or no tuition fees,
immigration, in this case referring Assurance [EQA] designation) was

1 With limited exceptions, e.g. the Royal Military College of Canada and funding the education of Aboriginal peoples.

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high non-repayable student aid, “from a focus on education as students, while many professional
and a high participation rate a public good to education as a graduate and private college
in adequately funded higher- commodity, with policy language programs charge even more
education institutions” (26)— increasingly infused with the disparate rates (“Tuition Fees
which OECD countries choose strategies of business” (Johnstone for International Undergraduate
to balance based largely on their & Lee 209). Students” 1).
economy’s welfare regime (Pechar
& Andres). Because of its “low Nowhere has this shift been Beyond generating revenue for
degree of de-commodification more apparent than in the area of higher educational institutions
and a strong role for markets in international student recruitment. through tuition fees, international
the production of welfare” (27), International students did not pay students today contribute
Canada is considered a liberal differential tuition in Canada—and significantly to the broader
welfare regime—and, relative thus were not heavily recruited— Canadian economy through job
to other OECD welfare regimes, until, during the 1976 federal creation, expenditures, and tax
liberal regimes generally fund the transfer payment negotiations, the revenues. Global Affairs Canada
expansion of higher education by federal government “suggested estimates that in 2015, “357,000
“combin[ing] low/medium public that introducing differential tuition international students collectively
expenditures with high tuition fees was an acceptable way for the spent more than $10 billion in
fees” (Pechar & Andres 40). provinces to generate additional Canada and generated employment
revenue at institutions” (Canadian for some 90,000 Canadians”2
Because each country is “bound Federation of Students 1). With the (“EduCanada: New international
by different historical forces and exception of BC, Saskatchewan, education brand” 1). In addition,
follows distinct trajectories from Manitoba, and Newfoundland the federal government has
which it cannot easily or quickly and Labrador, all provinces come to see international
diverge” (49), liberal regimes such were charging differential students as a “desirable source of
as Canada struggle to incorporate international student tuition fees potential immigrants without the
new dynamics which step outside by 1982; today, virtually all higher challenges of foreign credentials
their given welfare regime education institutions charge and language”—that is, pre-
framework (Pechar & Andres). international students significantly ‘integrated’ into the Canadian
Thus, in an era of decreasing public higher tuition fees based on labour market (“Imagine
expenditures for higher education the logic that their education is Studying in Canada: The Future of
(Bradshaw 1) and a global trend not subsidized by government Canada’s International Education
emphasizing “the benefits of funding. Although there are Strategy” 1). These factors, along
markets and to reduce the tax exceptions—international with increasing demand for
base of governments” (Pechar graduate students in research- education in Canada, has created
& Andres 48), Canadian higher intensive programs, for example, a multi-layered federal economic
education systems have responded often pay similar or equal to their interest in the recruitment and
to funding challenges by increasing domestic counterparts, while both retention of international students.
tuition. Over the past 25 years the Canadian government and
(accounting for inflation), average individual institutions offer limited The federal government is now
higher education tuition and fees funding for select students—as of an active player in this domain of
in Canada have tripled (Shaker & 2013, international undergraduate Canadian higher education with
Macdonald 8), accompanied by a students pay, on average, more clear economic goals in mind.
shift over the past two decades than three times that of domestic Since the early 2000s, Citizenship

2 Although this figure likely includes international students from all educational levels (i.e. not only those enrolled in post-secondary
education), international students are primarily enrolled at post-secondary institutions in Canada.

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and Immigration Canada (CIC, that capitalizes on [its] vast International Development Agency
now Immigration, Refugees, advantages” by doubling the program (Sharlandjieva 1). At that
and Citizenship Canada) began number of international students time, Canada’s role in recruiting
to introduce policies explicitly in Canada by 2022 from the 2011 international students was viewed
designed to attract international level (“Canada’s International as more of a humanitarian and/
higher education students both Education Strategy”). or development aid—rather than
temporarily (e.g. the 2005 post- economic—activity. By the early
graduation work permit program) The federal strategy is an 1970s, despite the lack of an
and permanently (e.g. the 2008 interesting contrast to provincial- international education “sector,”
Canadian Experience Class), while level work in recruiting international travel and exchange
the 2006 cabinet approved the international students, such as programs began to develop in BC,
pilot Edu-Canada initiative, a the BC Ministry of Advanced for example, between Canada and
collaboration between the Council Education’s own International China (Campbell 1). This lead to
of Ministers of Education, Canada; Education Strategy released two the eventual development of small
the Department of Foreign Affairs, years previously in 2012 with a international departments at BC
Trade and Development Canada more ambitious aim to increase higher education institutions; by
(now Global Affairs Canada); and the number of international the mid 1980s, these offices were
provinces and territories. Out of students in BC by 50 per cent generally small with only one or
the Edu-Canada initiative came in just over four years (“British two individuals responsible for
the launch the ‘Imagine Education Columbia’s International varying mandates under the name
au/in Canada’ brand, replaced in Education Strategy,”13). Yet the of “international education”
2016 with the updated EduCanada 2012 BC strategy was just one step (Hooker 1). However, by this
brand and the tagline ‘A world in a long line of work done in BC time Canadian foreign policy
of possibilities.’ The 2011 federal in brining international higher priorities had shifted away from
Economic Action Plan “included education students to the province. development towards trade and
funding for the development of In what follows, I briefly outline economic growth, and funding
a comprehensive International some recent policy highlights in for higher education was taking
Education Strategy and called for BC international student policy significant hits (Sharlandjieva 1).
the establishment of an advisory before focusing more specifically The option of charging
panel reporting to the Ministers on the EQA. international students differential
of International Trade and Finance tuition to supplement operating
to make recommendations to be HIGHER EDUCATION costs had already taken hold in
considered as the Government of AND IMMIGRATION most provinces in Canada by the
Canada developed its strategy” early 1980s; by the mid 1980s,
IN A PROVINCIAL
(“Canada’s International Education BC gradually (and, in the case of
CONTEXT
Strategy,” 5). The subsequent some institutions, unwillingly)
Although not formally
2014 International Education joined suit, and those employed
distinguished as ‘international
Strategy called international in international education
students’ in a public way, non-
education “critical to Canada’s departments became responsible
Canadian citizens were part of
success” (4) with a “vital role to for supporting increasing numbers
some of the earliest graduating
play in creating jobs, economic of international students.
classes of the University of British
growth and long-term prosperity
Columbia (UBC). It wasn’t until
in Canada” (6), committed to Initially, only UBC, the University
the 1960s when students began
“ ‘brand’ Canada to maximum of Victoria, and Simon Fraser
enrolling in Canada—including
effect” (4), and envisioned “a University were permitted by
BC—as explicitly international
more prosperous, more innovative a provincial directive to enroll
students through a Canadian
and more competitive Canada international students; however,

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as Charles Mossop recalls, the International Education (BCCIE, presence of international students
province began allowing schools now BC Council for International in BC. “Facing the Future” defines
such as Vancouver Community Education), formally incorporated internationalization as “a process
College and Cariboo College (now under the BC Society Act in 1991. that prepares the community
Thompson Rivers University) BCCIE commissioned a survey of for successful participation in
to enrol international students internationalization activities at 22 an increasingly interdependent
in early 1985 after they started BC institutions in 1993, resulting in world…fostering global
marketing programs in Hong BC’s first provincial-wide strategy understanding and developing
Kong; soon institutions of all levels document entitled “Facing the skills for effective living and
and sizes were directly recruiting Future: The Internationalization working in a diverse world,”
and/or working with agents not of Post-Secondary Institutions (Francis 1); still, the report also
only throughout Asia but globally in British Columbia.” The BC notes “the generation of funds by
(Campbell 1). Although factor in Ministry of Skills, Training and international student programs…
the complexity of understanding Labour followed up shortly is a pivotal concern in many of
BC’s international student after in 1995 with a manual on British Columbia’s post-secondary
recruitment history—and the internationalizing the post- institutions” (24) and points to the
EQA in particular—is the parallel secondary curriculum called lack of funding and coordination
evolution of the private institution “International Literacy: A of internationalization activities
sector. Although private not-for- Paradigm for Change.” across BC institutions despite
profit institutions (such as Trinity revenues from international
Western University and graduate The international student student tuition.
theology schools affiliated with recruitment process during these
UBC) have been in operation early “golden years,” as Mossop International student enrolment
since the mid-1900s, it wasn’t calls them, had multifaceted continued to rise in the 2000s,
until the 1980s that private for- goals in BC. Although the “encouraged by the BC government
profit institutions opened campus humanitarian aims directed due to the economic benefits to
in BC. For-profit English as towards non-Canadians of the institutions (fees that exceed costs)
additional language (EAL) schools previous era was replaced by a clear and to the communities in which
were initially limited in BC but economic imperative to positively the students live (comparable
proliferated during the 1990s, impact British Columbians to revenue from tourism)”
growing from approximately specifically, the focus was not (Cowin, “Public Policy,” 258-9).
30 schools in 1993 to 190 schools on international student tuition As enrolment rose, so did public
in 2003 (Cowin, “Private Career revenue alone. Mossop recalls interest in the role of international
Colleges,” 33). that while “you can’t overlook students in BC, particularly
the financial contribution” in relation to their perceived
The demand for higher education of international student competition with domestic
by international students in BC was enrollment, it also “enriched students at public institutions.
significant in the mid-1980s and the communities, particularly By 2002, the BC Ministry of
90s; as Mossop put it, “all [the BC the smaller communities which Advanced Education released an
institutions] got students. I mean, had a limited international updated version of its “Guidelines
good grief, there was enough to go perspective before their Respecting International Students
around!” (Campbell 1). Eventually, colleges opened” (Campbell 1). at British Columbia Public Post
a committee of coordinators Both “Facing the Future” and Secondary Institutions” explicitly
who dealt with international “International Literacy” echo urging schools to “set tuition
education at BC public sector this sentiment in their focus on fees for international students
institutions created what would internationalization from a much at a level that covers direct cost
later become the BC Centre for broader lens than simply the and overhead” and to ensure

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“international students not success; between 2008 and 2014, As the agenda-setting approach
displace a Canadian citizen or international students enrolled to public policy analysis shows,
permanent resident from British in BC public postsecondary “exploring how issue salience
Columbia or from other parts institutions increased 85%, changes over time is critical to
of Canada from a space funded reaching reached 37,000 in 2014, our understanding of politics and
through institutional block grants” an increase of 85% from 2008 policy making” (188), given that
(1). In most cases, international (Cowin, “Public Policy,” 258). “attention is a finite resource—
student fees were set high policy makers can pay attention
above direct costs, generating a The most recent significant to only a few issues at a time”
significant proportion of many provincial development (Soroka 187). We also know from
institution’s operating budget, regarding the higher education of a political economy perspective
and recruitment offices and/or international students is the way in that policy making is an “act of
relationships with agents became which the BC Provincial Nominee power” rather than “a technical
more deeply established. Program (PNP) has expanded its exercise of sorting and evaluating
view of international students policy options” (Grafe 35). As
In 2005, the BC Progress Board not only as temporary residents the previous examples show,
(established by Premier Gordon but as potential permanent not only is the recruitment of
Cambell in 2001) issued an residents as well.3 The Canada-BC international higher education
influential report highlighting the Immigration Agreement of April students a priority of both the
current and potential economic 2010 included a special annex on federal and the BC government
benefits of international students international students beginning for primarily economic reasons,
for the province entitled “The with the statement, “Canada but the “traditional provincial
Role of International Education: and BC agree that attracting and jurisdiction of education has
Expanding Student Opportunity retaining international students expanded to Federal Government
and Economic Development in is an important element of BC’s partnership with immigration
British Columbia.” The report international education and services, resulting in a Canada-
urged the province to strengthen immigration agenda…” and wide program designed to increase
its international education sector including “cooperate on policy the international student market”
to better compete for international changes that facilitate attraction, (Johnstone & Lee, 210). In what
students not just with other transition of certain international follows, I discuss how BC’s
provinces (e.g. Ontario and Quebec) students to PR, and their Education Quality Assurance (EQA)
but also internationally, noting it retention in the province” as one designation policy serves as an
was at risk of falling behind due of its five objectives (“Canada- example of these two trends.
to a lack of coordination (i–ii). British Columbia Immigration
The previously mentioned 2012 Agreement” 1). This view is similar EDUCATION QUALITY
BC government strategy followed, to that of the federal government’s ASSURANCE IN
as “essentially an economic as discussed earlier, and in some BRITISH COLUMBIA
development strategy and not instances BC’s PNP international Pechar & Andres point out that
an effort to internationalize student pathways competed the “globalization of labour
pedagogy and the curriculum” directly with those of the federal markets will advance the
(Cowin, “Public Policy,” 211). By government (e.g. the Canadian standardization of, and need
this time provincial efforts were Experience Class) for the same for, education certificates” (47).
focused almost entirely on direct international students. From a globalized economic
economic benefits with much perspective, this increased demand

3 For a more detailed account of the past 15 years of policy evolution in this area, see my 2016 paper “Higher educational institutions as
emerging immigrant selection actors: a history of British Columbia’s retention of international graduates, 2001–2016.”

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for standardization is not only Quality Assessment Board has been to claim that “the picture of a
required by employers seeking authorized to review and approve motley, squabbling, government-
to ease readability challenges in the province’s degree program neglected ESL industry is exactly
recognizing foreign degrees, but proposals. Three additional major what overseas students and
also by students as prospective acts affected degree granting advisers see when they compare
consumers seeking to ease the privileges for public universities BC to alternative destinations such
same readability challenges. (the University Act), public colleges, as Australia, the UK and the US”
Reports on multiple scales— public university colleges, and (as quoted in Cowin, Private Career
internationally, nationally, provincial institutes (the College Colleges, 34).
and provincially—have tackled and Institute Act), and private and
the issue of education quality out-of-province public institutions In late 2009, BC’s-then Ministry
standards in the past decade, such (the Degree Authorization Act) of Advanced Education and Labour
as the 2005 OECD/United Nations (Weinrib and Jones, 232). Market Development took a novel
Educational Scientific and Cultural approach to quality assurance
Organization Guidelines for Quality However, a challenge arose for by announcing an additional
in Cross-Border Education, the the provincial recruitment of new system: in exchange for
Council of Ministers of Education international students due to a $300 application fee and an
Canada’s 2007 Canadian Degree some failing and/or unscrupulous annual $1500 fee, institutions
Qualifications Framework, the 2007 for-profit private institutions province-wide could apply for
BC Private Career Training Institutions impacting the reputation of BC an Education Quality Assurance
Act Review, and the 2011 BC Degree as an educational destination, (EQA) designation described
Process Review Report (“Discussion particularly amongst those not as an “accreditation” but
Paper” 2-3). These four reports which enrolled a high number as voluntary education “brand”
showcase the task’s complexity of international students in EAL or “seal of quality”—the first
by recommending a variety of programs. In the early 2000s, of its kind in Canada. Although
approaches to standardizing BC’s private postsecondary sector the press release announcing
education certification; indeed, was explicitly encouraged to the EQA began by explaining its
as Weinrib and Jones write, expand by governmental policy ability enhance BC’s reputation
Canada is “an outlier in the changes deregulating language “by enabling both domestic
international trend towards the schools, increasing institutional and international students to
emergence of national quality self-regulation, and easing the readily see what post-secondary
assessment mechanisms” with “a incorporation process (Cowin, institutions, both public and
decentralized network of provincial “Overview,” 20). International private, are recognized as having
systems that now largely leave students are ineligible for BC met or exceeded government-
the responsibility for quality student financial aid, rendering the recognized quality assurance
assessment in the hands of the primary “incentive for voluntary standards” (emphasis added), it
individual universities” (225). accreditation, namely designation otherwise conveyed its design for
of the institution as an approved a primarily international audience
At the federal level, the Canadian school for financial aid purposes” (“Canada’s First Education Quality
Degree Qualifications Framework ineffective for schools primarily Brand Launched,” 1). After offering
seeks to ensure that universities marketed towards international assurance that BC already had
in Canada are recognized students (Cowin, “Private “many measures in place to ensure
internationally and meet common Career Colleges,” 34). This lead quality,” the Ministry claimed that
standards (“Ministerial Statement to significant issues of quality the EQA would “make [BC’s] post-
on Quality Assurance” 1). At the assurance within the sector, secondary system shine in the
provincial level, since BC’s 2002 leading a 2006 BC Business article global spotlight,” be used “around
Degree Authorization Act, the Degree

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the world,” and be “recognizable making due to “the dependence of press release, the EQA was far
worldwide,” ending the press capitalist democracies on decisions from settled. In spring 2012, BC’s
release with a note that BC is taken privately by business in a Ministry of Advanced Education
“one of the top destinations for context where businesses must initiated engagement with the
international students in Canada” compete to survive” (Grafe, 21)— post-secondary education system
and hosted “approximately we can see how the province’s on a comprehensive quality
150,000 international students decision to invest in a EQA assurance review by starting
a year” in 2009 (“Canada’s brand—despite already claiming a formal consultation process
First Education Quality Brand to have measures in place to (“Consultation Timeline” 1).
Launched” 1). The independent ensure quality—posits public However, in December 2012, a CIC
society BC Council for International higher education institutions in a announcement outlined proposed
Education (BCCIE) was designated business framework where they changes to a federal policy—the
as the EQA administer at that are expected to compete in the free International Student Program—
time, leading the BCCIE board market to serve private interests. including that “CIC would work
chair to thank the province for with provinces and territories…to
“their investment in [BC’s] We can also see how federal develop a framework to designate
international education sector, immigration influences the educational institution that will
as evidenced by the development perceived need for broader be permitted to host international
and implementation of the [BC standardization. As Weinrib & students” for more than six
EQA] designation” (“Canada’s Jones note, “despite the relatively months, and thus obtain a study
First Education Quality Brand [sic] stability of provincial systems permit (“Proposed Changes
Launched” 1). to this point, there is a growing Would Strengthen Canada’s
sense in some jurisdictions ISP” 1). CIC’s proposal was an
Enthusiastic responses from some that a major reevaluation and attempt to “address concerns
institutions were immediate. restructuring of post-secondary that some institutions are
Vancouver Island University’s systems will be required in the providing poor-quality programs
president, for example, spoke a near future” due to, among or facilitating, knowingly or not,
week after the announcement, other factors, “efforts at the the entry of foreign nationals
applauding the EQA for its ability to federal level for a comprehensive to Canada for purposes other
attract more international students internationalization strategy” than study” (“Proposed Changes
(“VIU President sees long-term and “stronger quality assurance Would Strengthen Canada’s
value”) while Thompson Rivers mechanisms to ensure institutions ISP” 1), implying that the federal
University responded with similar hosting international students government did not accept the
accolades for helping position “BC have attained the highest level of province’s existing regulation
post secondary institutions in a educational quality” (235). As Grafe mechanisms. Although BC was
highly competitive international writes, “globalization involves constitutionally responsible for
student marketplace” (“Education restricting the state and public education, the federal government
Quality Assurance Designation”). policies in order to serve the global used its immigration policy to
These responses differ subtly economy, in response to powerful supersede the province’s ability to
from the official press release domestic social forces seeking autonomously manage their higher
in that they both explicitly precisely that end” (30). BC was education system. Even though
stress the need for assistance at thus at the forefront of this trend. EQA remained “voluntary,” it was
the policy level to compete for now required for institutions to
increased international student Although institutions were maintain international student
recruitment. From a neo-pluralism granted EQA designation almost tuition as their supplemental
perspective—that is, recognizing immediately after the initial revenue source.
businesses’ privileged role in policy

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As the regulatory changes were Answers,” 1)—in other words, now or remain in marginal positions
approved and set to come into even more explicitly focused on within the state hierarchy (30). As
force on June 1, 2014, BC noted in the recruitment of international this paper shows, BC’s EQA seems
its March 2013 Quality Assurance students. Today, institutions with to primarily serve not students
Framework Green Paper that it was EQA range from major public (domestic or international) but
“the opportune time to enhance research institutions (e.g. the capital, in the sense that it more
the quality of post-secondary University of British Columbia deeply entrenches international
education in [BC] through [UBC]) to relatively small private student tuition as an ongoing
improvements to the system as career training institutions funding model for BC higher
a whole” (p. 3) by developing a (e.g. the Orca Institute of education and serves profit-
more coordinated, transparent, hypnotherapy). While UBC’s EQA generating activity at both private
consistent, and aligned policy designation is not easily accessible and public institutions.
(“Green Paper”). This particular on its website, many smaller
instance of immigration and higher schools (such as the Orca Institute) The story of the EQA is just
education policy interplay thus display the brand prominently one small piece of the larger
offered an opportunity for the at the top of their homepage— commodification puzzle as
province to capitalize upon. The illustrative of the differential provinces across Canada struggle
Ministry of Advanced Education impact the EQA has on less well- to balance both the expansion
took over the administration of known (and also private, explicitly and funding of higher education
EQA from BCCIE as well as the profit-generating) institutions. amidst a withdraw of public
responsibility for “monitoring” expenditures. As this balancing
the federally trademarked brand. CONCLUSION act continues to transform higher
However, the Ministry still publicly Grafe encourages us to consider education, international education
describes the five institutional “how particular social actors have specifically will likely continue to
benefits of EQA designation as used globalization to legitimize be a crucial area for research. As
(1) government recognition, (2) particular strategies of state Cowin notes, “in the short-term,
inclusion on CIC’s designated reform reflecting their interests” international education has more
learning institutions list, (3) since we can now observe potential to change the character
marketing and promotion abroad, “institutions with close links to of BC postsecondary education,
(4) use of a brand recognized capital and its project… coming to for better or worse, than any
worldwide, and (5) increased the fore and ensuring that other other force that the system is
ability to attract international state institutions either remake currently experiencing” (“Public
students (“Questions and themselves along neo-liberal lines Policy,” 259).

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C B I E P h D R E S E A R C H 10
J U N E 2 0 1 7

“Tuition Fees for International “VIU President sees long-term Weinrib, Julian, and Glen A. Jones.
Undergraduate Students.” value in Educational Quality “Largely a matter of degrees:
Canadian Federation of Students. Assurance Designation.” Vancouver Quality assurance and Canadian
Canadian Federation of Students, Inland University News 24 Nov. universities.” Policy and Society 33.3
n.d. Web. 28 Jun. 2015. <http:// 2009. Web. 28 Jun. 2015. <https:// (2014): 225–235.
cfs-fcee.ca/the-issues/ www.viu.ca/news/viu-president-
international-students/>. sees-long-term-value-education-
quality-assurance-designation>.

Lisa Ruth Brunner is a PhD student in the Department of Educational Studies which is part of the Faculty of Education at the
University of British Columbia.

CBIE PHD RESEARCH

Canadian Bureau for International Education


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