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APPENDIX –I

QUESTIONNAIRE

IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN

RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT,

TAMIL NADU

FOR CUSTOMERS

I. SOCIO-ECONOMIC FACTORS

1.1 Gender : a) Male b) Female

1.2 Age : a) Up to 25 b) 26 – 35 c) 36 – 45 d) Above 45

1.3 Educational qualification : a) Up to HSC b) Diploma c) UG d) PG

1.4 Occupation : a) Student b) Employee c) Professional

d) Business e) Others

1.5 Marital Status : a) Married b) Unmarried

1.6 Family Size : a) Below 4 members b) 4 to 6 member c) Above 6

members

1.7 Earning members of : a) One b) Two c) Three d) Four and above

family

1.8 Monthly Income of : a) Up to 20,000 b) 20,001 to 40,000

family c) 40,001 to 60,000 d) Above 60,000

1.9 How much normally do you spend when you go shopping?

a) Up to Rs.5000 b) 5001 to 10000 c) 10001 to 15000 d) Above 15000

1.10 How often do you go shopping in a month?

a) Once b) Twice c) Thrice and above


1.11 Rank the reason for changing customers’ needs and preferences.

Sl. No. Reasons Rank


a. Nuclear family
b. Dual income
c. Brand preference
d. Changing Life style
e. Personal and health care
f. Credit card facilities
g. Status

II. CUSTOMERS’ PERCEPTION TOWARDS GLOBAL RETAILERS


1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree
4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5


2.1 Availability of fresh products.
2.2 Availability of domestic and foreign goods.
2.3 Consistent quality of goods.
2.4 Fair price compared to open market.
2.5 Environmental friendly.
2.6 Adequate selection of merchandise.
2.7 Huge assortment of goods.
2.8 Improved servicescape
2.9 All goods at one place.
2.10 Availability of updated products.
2.11 Hygienic with good infrastructure.
2.12 Good atmosphere for family shopping.
2.13 Right discount at right time.
2.14 Economic growth and image of our country.
2.15 Change in people’s life style.
III. CUSTOMERS’ PREFERENCE AND BUYING BEHAVIOR TOWARDS

GLOBAL RETAILERS

1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree


4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5


I prefer organized retail outlet to unorganized one to
3.1 purchase food and grocery items.
Purchasing goods and apparels global retailers is most
3.2 preferable one.

3.3 Easy accessibility enabled me to prefer global retailers.


I am satisfied with the good and hygienic environment of
3.4 global retailers.
Due to comfortable parking facilities I often go to the
3.5 shop.
Fresh availability of products increases my loyalty
3.6 towards the shop.
Updated technological products enable me to prefer the
3.7 shop.
All branded items with good quality are the great
3.8 advantage for global retailers.

3.9 I am satisfied with the fair price of global retailers.


Proper communication and good service increase my
3.10 preference towards global retailers.
Adequate product information and excellent hospitality
3.11 enhance reliability towards the shop.

3.12 Good place for family shopping during weekends.


Great discount, offers and gifts during special occasions
3.13 attract me to be a member of the shop.

3.14 It is the place for relaxed shopping with greater safety


and entertainment.
Shopping in such a mall increases image and changes life
3.15 style of customers.
Facility of online shopping is also one of the major
3.16 reasons to choose global retailers.
Innovative fragmented market of global retailers
3.17 increases the shopping habit of customers.

IV. CHALLENGES FACED BY CUSTOMERS TOWARDS GLOBAL RETAILERS

1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree


4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5

4.1 FDI resorts to predatory pricing.

4.2 Place for high class customers.

4.3 Lack of bargaining.

4.4 No choice for split purchases.

4.5 Non-availability of credit facilities.

4.6 Higher price compared with other retail outlets.

V. Give your suggestions regarding impact of FDI in Indian retailing

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Thank You
APPENDIX –II

QUESTIONNAIRE

IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN

RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT,

TAMIL NADU

FOR ORGANIZED RETAILERS


I. SOCIO - ECONOMIC FACTORS

1.1 Gender : a) Male b) Female

1.2 Age : a) Up to 25 b) 26 – 35 c) 36 – 45 d) Above 45

1.3 Educational qualification : a) Up to HSC b) Diploma c) UG d) PG

1.4 Sources of Investment : a) Own investment b) Bank loan c) Corporate

investment

1.5 Years of experience in : a) Below 5 years b) 5-10 years c) Above 10 years

retail business

1.6 Annual Turnover : a) Below 1 crore b) 1 - 2 crores

c) 2 - 3 crores d) Above 3 crores

1.7 No of trained Manpower : a) Below 50 b) 50 - 100 c) Above 100

1.8 Area of Retail Space : a) Below 1000 Sq. Mtrs b) 1000-2000 Sq. Mtrs

c) Above 2000 Sq. Mtrs

II. PERCEPTION OF ORGANIZED RETAILERS TOWARDS GLOBAL RETAILERS

1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree

4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5


2.1 FDI has greater impact over Indian retailing.
Favourable government policies support FDI for easy
2.2
entry into retailing.
2.3 It provides improvement in backend infrastructure.
2.4 It increases economy’s GDP by encouraging export.
It understands customer’s choice and serves according
2.5
to their changing life styles.
It offers best management practices and IT friendly
2.6
techniques.
2.7 It provides an aid to Indian agriculture.
It increases liquidity through foreign exchange
2.8
reserves.
2.9 It offers huge employment opportunities.
2.10 It is endowed with high fragmented distribution
network.
2.11 It encourages investment and employment in supply
chain management.
2.12 It introduces smart shopping like effective display,
home delivery, self-service etc.

III. OPPORTUNITIES AVAILABLE TO ORGANIZED RETAILERS DUE TO


EMERGENCE OF FDI IN INDIAN RETAILING
1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree
4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5


3.1 Upgrading their technology and renovating their stores
according to global retailers.
3.2 Progressing with additional branded product lines.
3.3 Joint venture solves the problem of capital constraints.
3.4 Effective global advertisement enhances the sales of
their products.
3.5 Control by government regarding percentage entry of
global retailers gives chance for them to grow.
3.6 Change in the management policies like shifting from
MRP to EMI.
3.7 It started serving both modern and traditional products.
3.8 It increases mergers and association with foreign
retailers.
3.9 It improves their food processing, packaging and
logistics.
3.10 Improved support by various financing institutions.

IV. CHALLENGES FACED BY ORGANIZED RETAILERS DUE TO FDI IN


INDIAN RETAILING
1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree

4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5


Stiff competition results in large exit of domestic
4.1
retailers.
4.2 Recession of local retail stores due to global retailers.
4.3 Dropping off loyal customer due to global retailers.
4.4 Marginalization of the domestic players.
4.5 It increased dependability on other countries.
Labour shortage in local retail stores due to global
4.6
retailers.
4.7 Providing 24X7 services.
Essential products are being controlled by foreign
4.8
retailers.
4.9 Jobs in manufacture sector will be lost.
Favourable government policies towards FDI are great
4.10
obstacles for the growth.

V. Give your suggestions regarding impact of FDI in Indian retailing

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Thank You
APPENDIX –III

QUESTIONNAIRE

IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN

RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT,

TAMIL NADU

FOR UNORGANIZED RETAILERS


I. SOCIO - ECONOMIC FACTORS

1.1 Gender : a) Male b) Female

1.2 Age : a) Up to 25 b) 26 – 35 c) 36 – 45 d) Above 45

1.3 Educational qualification : a) Up to HSC b) Diploma c) UG d) PG

1.4 Sources of Investment : a) Own investment b) Bank loan

1.5 Years of experience in : a) Below 5 years b) 5-10 years c) Above 10 years

retail business

1.6 Annual Turnover : a) Up to 5 lakhs b) 6 - 10 lakhs

c) 11 - 15 lakhs d) Above 15 lakhs

1.7 No of trained Manpower : a) Below 10 b) 10 - 20 c) 21-30 d) Above 30

1.8 Area of Retail Space : a) Below 500 Sq Mtrs b) 500 - 1000 Sq. Mtrs

c) Above 1000 Sq Mtrs

II. PERCEPTION OF UNORGANIZED RETAILERS TOWARDS GLOBAL

RETAILERS

1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree


4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5


2.1 FDI has greater impact over Indian retailing.
Favourable government policies support FDI for easy
2.2
entry into retailing.
2.3 Provides improvement in backend infrastructure.
2.4 Increases economy’s GDP by encouraging export.
It understands customer’s choice and serves according
2.5
to their changing life styles.
It offers best management practices and IT friendly
2.6
techniques.
2.7 It provides an aid to Indian agriculture.
It increases liquidity through foreign exchange
2.8
reserves.
2.9 It offers huge employment opportunities.
2.10 It is endowed with high fragmented distribution
network.
2.11 It encourages investment and employment in supply
chain management.
2.12 It introduces smart shopping like effective display,
home delivery, self-service etc.

III. OPPORTUNITIES AVAILABLE TO UNORGANIZED RETAILERS DUE TO FDI


IN INDIAN RETAILING
1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree
4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5


3.1 Upgrading their technology and renovating their stores
according to global retailers.
3.2 Progressing with additional branded product lines.
3.3 Joint venture solves the problem of capital constraints.
3.4 Effective global advertisement enhances the sales of
their products.
3.5 Control by government regarding percentage entry of
global retailers gives chance for them to grow.
3.6 Change in the management policies like shifting from
MRP to EMI.
3.7 It started serving both modern and traditional products.
3.8 It increases mergers and association with foreign
retailers.
3.9 It improves their food processing, packaging and
logistics.
3.10 Improved support by various financing institutions.

IV. CHALLENGES FACED BY UNORGANIZED RETAILERS DUE TO FDI IN


INDIAN RETAILING
1 – Strongly Disagree 2 – Disagree 3 – Neither Agree nor Disagree

4 – Agree 5 – Strongly Agree

Sl. No. Statements 1 2 3 4 5


Stiff competition results in large exit of domestic
4.1
retailers.
4.2 Recession of local retail stores due to global retailers.
4.3 Dropping off loyal customer due to global retailers.
4.4 Marginalization of the domestic players.
4.5 It increases dependability on other countries.

4.6 Labour shortage in local retail stores due to global


retailers.
4.7 Providing 24X7 services.
Essential products are being controlled by foreign
4.8
retailers.
4.9 Jobs in manufacture sector will be lost.
Favourable government policies towards FDI are great
4.10
obstacles for the growth

V. Give your suggestions regarding impact of FDI in Indian retailing

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Thank You

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