PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

COMPANY: GIROS RAPIDOS LTDA

ANGIE DANIELA CASTILLO LUGO

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN GESTION DE MERCADOS
CAMPOALEGRE- HUILA
2018
 PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE
COMPANY: GIROS RAPIDOS LTDA

VARIABLE DEFINITION

With this company specialized in money orders, payments,

recharges and collections at the national level with more than 20
years of experience in the market and with a network of 8,000
Geographic Segmentation customer service points, located in more than 1,070
municipalities nationwide, wants to replace the need to achieve
proximity between customers and their families.

Facilitate life generating experiences of trust, closeness and

tranquility. Present as an alternative the sending and payment of
money orders without distinction of gender, age, etc. Sending of
Age and Life - Cycle of Money: Persons over 18 years of age. Payment of Money Orders:
Segmentation People from 14 years of age.

According to the DANE:

0-14 years: 25.3% (men 5,998,645 / women 5,720,229)

15-24 years: 18% (male 4,243,251 / female 4,099,299)
25-54 years: 41.6% (men 9,515,723 / women 9,720,894)
55-64 years: 8.3% (men 1,796,050 / women 2,051,948)
65 years and over: 6.7% (men 1,293,258 / women
1,806,000) (2016 est.)

A large part of the population is in the Urban area with

37,816,051 and in the Rural area with 11,475,558 (according to
Population Segmentation
data projected to June 30, 2017)

Provide sustainable solutions in transactions and means of

payment that contribute to the economic, social and
environmental wellbeing of our stakeholders, with innovation
and excellence, offering all:

Benefit Segmentation  Low prices.

 More comfort and convenience.
 Product innovation in the market.
 Optimal attention points for customer service in any region
of the country.
 Excellent quality product.
 Giros Rapidos Ltd. has established the above purpose as
"Facilitate life generating experiences of trust, closeness and
Psychological Segmentation
tranquility, Provide sustainable solutions in transactions and
means of payment that contribute to the economic, social and
environmental well-being of our stakeholders, with innovation
and excellence", Without distinction of gender, age, sex, all
services will be provided in the same way.

OCCASION SEGMETATION Meeting basic needs, exchanging products and services through
money orders, has become one of the best options for trade,
reducing time and reliability. With accuracy, it can be determined
with what frequency people make use of the services offered by
this type of commercial activity.

Income sectors in Colombia:

Agriculture, livestock, hunting, forestry and fishing 6.11%

Exploitation of mines and quarries 7.32%

Manufacturing industries 10.70%
INCOME SEGMENTACION Electricity supply gas and water 3.45%

Construction 7.47%

Commerce, repair, restaurants and hotels 12.04%

Transport, storage and telecommunications 7,10%

Financial establishments, insurance and real estate activities

19.86%

Social, communal and personal services activities 15.35%

There can be three types of consumers in the middle of finance

and banking. They are differentiated by their related attitudes
with competitive prices and low costs, and your level of interest
in a high quality and efficient service. Two additional factors
trustworthiness are important (measured by the ability of the
bank to protect personal data) and interest in an innovative
digital model, reflected by the provision of consumers to
consider an online provider as Amazon or Google for financial
services.
BEHAVIORAL SEGMENTACION The consumers:

Nomads: High activity group digital, prepared for a new

delivery model.
Hunters: High activity group digital, prepared for a new
delivery model.
Quality Seekers: Seek a high service quality and effective
and the Data Protection.