PROJECT REPORT

ON
“EMPLOYEE RETENTION”
IN
“Soft Drink Industry”
SUBMITTED FOR PARTIAL FULFILLMENT OF DEGREE IN THE REQUIREMENT OF
BACHELOR OF BUSINESS ADMINISTRATION
IN
MAHARSHI DAYANAND UNIVERSITY,
ROHTAK
Session : 2019-2020

Submitted to:- Submitted by:-

Name: AMIT KUMAR
MRS. JYOTI MALHOTRA
(LECTURER, BBA DEPT.) Class: BBA 6TH semester
Roll no:30607
Reg. no.- 1611340830
Univ. Roll no.:-

D.A.V. CENTENARY COLLEGE

NH-3, N.I.T, FARIDABAD
 ACKNOWLEDGEMENT

Success is not brought inherited. It is a product of what we put in. Success begins with a good feeling about
where we are and a positive attitude about where we want to be. With this willingness, I have started this
report.

It has been many proud privileges to be attached to do research on such topicwhich gave methe chance to get
connected with some great people who are thoroughly professionals i.e. staff of SOFT DRINK
INDUSTRY , all highly professional company with model outlook.

I am thankful to DR. RAHUL SHARMA for his support, cooperation, and motivation provided to me
during the training for constant inspiration, presence and blessings.

There are many who helped me in this project and I want to be thankful to MAHARSHI DAYANAND
UNIVERSITY for giving this valuable opportunities.

I like to thank Ms. SURBHI (Dean of BBA Department) for giving me this opportunity to undertake this
project.

I would also like to thank my Project Guide Ms. JYOTI MALHOTRA (Project Guide of BBA Department)
and all those who directly or indirectly helped in this project would have never been accomplished.

Lastly, I would also thankful to almighty god and my parents for their moral support and my friends with
whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(AMIT KUMAR)
 PREFACE

This report prepared during the summer training, is life,s first greatest experience observations and
knowledge . During the training period interaction held with the officials of SOFT DRINK
INDUSTRY , was very gainful as it was full of information.

The project consists of eight chapter in all.

The first chapter is “ Introduction to the study” deals with brief introduction of job motivation.

The second chapter deals with the “Industry & Company Profile ”.

The third chapter is about “ Review of Literature”.

The fourth chapter is “ Research Methodology” deals with the objective ,research design ,sample
selection, data collection.

The fifth chapter is “Data Analysis & Interpertation” and the last three chapters releates to Conclusion &
Suggestions , Bibliography and Annexure that contains Questionnaire.

(AMIT KUMAR)
 TABLE OF CONTENT

S.NO PARTICULARS PAGE NO

CHAPTER-1 INTRODUCTION TO THE STUDY

CHAPTER-2 INDUSTRY & COMPANY PROFILE

CHAPTER-3 REVIEW OF LITERATURE

CHAPTER-4 RESEARCH METHODOLOGY

 DEFINITION OF RESEARCH

 OBJECTIVE OF THE STUDY

 RESEARCH DESIGN
 LIMITATIONS OF THE
STUDY

CHAPTER-5 DATA ANALYSIS &

INTERPERETATION

CHAPTER-6 CONCLUSION & SUGGESTIONS

CHAPTER-7 BIBLIOGRAPHY

CHAPTER-8 ANNEXURE
 Questionnaire