CONTENTS

CHAPTER
TITLE
PAGE

LIST OF TABLES

LIST OF CHARTS

I
INTRODUCTION OF THE STUDY
1

II
PROFILE OF THE COMPANY
8

III
RESEARCH METHODOLOGY
11

IV
DATA ANALYSIS AND INTERPRETATIONS
13
V
FINDINGS, SUGGESTIONS AND CONCLUSION
69

BIBLIOGRAPHY

APPENDIX
LIST OF TABLES

S.NO
DESCRIPTION
PAGE

NO

4.1
Table showing gender wise classification of the respondents
13

4.2
Table showing the age wise classification of the respondents
15

4.3
Table showing the educational level of the respondents
17

4.4
Table showing the occupation of the respondents
19
4.5
Table showing monthly income of family of the respondents
21

4.6
Table showing number of family members of the respondents
23

4.7
Table showing health product users
25

4.8
Table showing name of the products used by the respondents
27

4.9
Table showing opinion of the respondents regarding influence of advertisements
29

to buy the products

4.10
Table showing factors influencing to buy the health products
31

4.11
Table showing respondents learning at the time of watching advertisements of
33

health products

4.12
Table showing suitable person for acting in the health product advertisements
35

4.13
Table showing need for the advertisements regarding the health products
37

4.14
Table showing name of the health products advertisement impressed the health
39
products

4.15
Table showing suitable time for watching health product advertisements
41

4.16
Table showing number of time using health product in a day
43
4.17
Table showing number of kilograms purchase in a month
45

4.18
Table showing benefits enjoyed by the respondents while using health products
47

4.19
Table showing suitable combination for health products
49

4.20
Table showing satisfaction level of the respondents about the advertisements of
51

health products

4.21
Table showing factors must be in health product advertisements
53
4.22
Table showing satisfaction level of the respondents regarding the health products
55

4.23
Table showing satisfaction level of the respondents about the offers provided for
57

health products

4.24
Table showing satisfaction level of the respondents about the quality of the health
59

products

4.25
Table showing satisfaction level of the respondents about the quantity of the
61
health products

4.26
Table showing satisfaction level of the respondents about the availability of the
63

health products

4.27
Table showing opinion of the respondents regarding brand ambassador create
65

more awareness between people

4.28
Table showing the respondents suggestions about factors in advertisements to the
67
demodulated
LIST OF CHARTS

S.NO
DESCRIPTION
PAGE

NO

4.1
Chart showing gender wise classification of the respondents
14

4.2
Chart showing the age wise classification of the respondents
16

4.3
Chart showing the educational level of the respondents
18

4.4
Chart showing the occupation of the respondents
20
4.5
Chart showing monthly income of family of the respondents
22

4.6
Chart showing number of family members of the respondents
24

4.7
Chart showing health product users
26

4.8
Chart showing name of the products used by the respondents
28

4.9
Chart showing opinion of the respondents regarding influence of advertisements
30

to buy the products

4.10
Chart showing factors influencing to buy the health products
32

4.11
Chart showing respondents learning at the time of watching advertisements of
34

health products

4.12
Chart showing suiChart person for acting in the health product advertisements
36

4.13
Chart showing need for the advertisements regarding the health products
38

4.14
Chart showing name of the health products advertisement impressed the health
40
products

4.15
Chart showing suiChart time for watching health product advertisements
42

4.16
Chart showing number of time using health product in a day
44
4.17
Chart showing number of kilograms purchase in a month
46

4.18
Chart showing benefits enjoyed by the respondents while using health products
48

4.19
Chart showing suiChart combination for health products
50

4.20
Chart showing satisfaction level of the respondents about the advertisements of
52

health products

4.21
Chart showing factors must be in health product advertisements
54
4.22
Chart showing satisfaction level of the respondents regarding the health products
56

4.23
Chart showing satisfaction level of the respondents about the offers provided for
58

health products

4.24
Chart showing satisfaction level of the respondents about the quality of the health
60

products

4.25
Chart showing satisfaction level of the respondents about the quantity of the
62
health products

4.26
Chart showing satisfaction level of the respondents about the availability of the
64

health products

4.27
Chart showing opinion of the respondents regarding brand ambassador create
66

more awareness between people

4.28
Chart showing the respondents suggestions about factors in advertisements to the
68
demodulated