ORGANIZATION

INNOVATION
 CREATIVITY & INNOVATION
Creativity may be defined as a process of idea
generation. When a child thinks of an idea,
s(he) is creative.
When a scientist seizes on an idea, she is
exercising creativity. Creativity is a thinking
process.
Innovation on the other hand, can be
described as ‘creativity implemented.’ It is
primarily putting the idea into practice.
While creativity is a thinking process,
innovation is a productive process.
Innovation adds value to the idea, which
otherwise would remain as a mere idea.
 BLINDFOLDS TO INNOVATION

Source: Shane Cragun & Kate Sweetman, Reinvention,

Accelerating Results in the Age of Disruption, 2016.
TYPES OF INNOVATION
INCREMENTAL • Improving on what you’re already
doing
INNOVATION • Example – Improvement in the cost

RADICAL • A new product, process, service or

technology that completely replaces
INNOVATION an existing one

• Usually developed in a new market

DISRUPTIVE
and potentially disruptive to an
INNOVATION existing market
INNOVATION CHALLENGES
 New Discontinuous Technologies
 Radical Innovations

 Huge Opportunities
THE INNOVATION PROCESS
 CRAFTING ORGANIZATIONAL
INNOVATION PROCESS (STAGES)*
1. Idea Generation & Mobilization: Successful idea
generation is fueled by a) pressure to compete and
b) freedom to explore.
Need & Playfulness.
Since most innovators are not marketers, a new
idea often needs someone to move it along.
Fair & Lovely (1973), Electric Bulb, Flying
Machine, Green Revolution (1965)
2. Advocacy & Screening: Building transparent &
standardized evaluation process.
Weighing an idea’s pros and cons.
 CRAFTING ORGANIZATIONAL
INNOVATION PROCESS (STAGES)*
3. Experimentation: Testing sustainability of an
idea for a particular organization, for a particular
time, for a particular environment.
Checking Out: Who the customer will be and what
she will use the idea (innovation) for.
A good idea may be ahead of time or just not right
for the market.
4. Commercialization: Verifying that innovation
actually solves customers problems, and analyze
costs and benefits of rolling out the innovation.
 CRAFTING ORGANIZATIONAL
INNOVATION PROCESS (STAGES)*
5. Diffusion & Implementation: Diffusion is the
process of gaining final, companywide acceptance of
an innovation. Implementation is the process of
setting up the structures, maintenance and
resources needed to produce it.

*Source: Crafting Organization Innovation Process, Kevin C

D’Souza, Caroline Dombroswki, Jeffrey Y Kim, Sanjeev Jha, Henry
E Rauch, Innovation: Management, Policy & Practice, April 2009
 8 STAGES OF IDEAS &
INNOVATIONS
1. Fertilization of a concept in the brain & its growth
into an idea(pre-natal);
2. Articulation of idea through words/pictures
(delivery);
3. Development of the idea into demonstration
prototype (infancy);
4. Refinement of prototype into a working model
(childhood);
5. Presentation of product & business model
(adolescence);
6. Competition in the market (adult);
7. Achievement of potential (maturity); and
8. Renewal to stay relevant (ageing).
 VISIBLE & INVISIBLE INNOVATION
 Nirmalya Kumar
 VISIBLE & INVISIBLE INNOVATION
KEY OBSERVATIONS

 In last 2 decades, 750 R&D centers were setup in India by

Multinational corporations whereas usually companies
prefer to have R&D centers in their HQ.

 R&D centers were functional on the development of global

products, not on customized products for Indian market.

 Major brands like Google, Microsoft and Philips stated that

their R&D centers in Bangalore and Hyderabad helped
them in developing products and services for global market.
 VISIBLE & INVISIBLE INNOVATION
KEY OBSERVATIONS

A research conducted to test the patterns of

R&D centers on quality parameter.

 Itwas found that there is no difference in the

forward citation of R&D center of US and
India.
INCULCATING CREATIVITY
 IGNITING CREATIVITY
3 Strategies to ignite creativity in an
organization-

 ENVIRONMENT
o Environment is a foundation to creativity and can
enable idea generation and collaboration.
 EXPERIMENT
o Over concerned with execution, process, and efficiency.
Encourage Fail Fast-Fail Early.
o Experiments like prototype development enables
creativity.
 STORY-TELLING
o Stories have the power to package information, context
and emotion. People starts conversation. Stories are not
monologue. They inspire and persuade.
 POINTS 2 PONDER
Q1. What can be done to change ‘Environment’ in
contemporary organizations cost effectively.

Q2.Should we innovate and revisit standard innovation

process frequently.

Q3. When, where and to whom did you last tell a story.
Why don’t we tell stories more often in our life –
corporate or personal.
 Jugaad