3/8/2019 Summer Project Report on Agro Chemical Industry by Thatawale Babasaheb | Pesticide | Insecticide

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 BRAND AWARENESS OF NAGARJUNA AGRICHEM.LIMITED IN JUNNAR 

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KHED TAHSIL OF PUNE DISTRICT 
BY

 Saved MR. BABASAHEB BHAURAO THATAWALE

(Regn. No. 10/370)

A candidateOf 
for the degree
MASTER OF BUSINESS ADMINISTRATION (AGRICULTURE)
COLLEGE OF AGRICULTURE, PUNE-5
 Bestsellers 2011
 _________________________________________________________________________ 
 __PROJECT GUIDE:   Dr. M.N. WAGHMARE.
Asstt. Professor of Agril. Economics
 Books DEPARTMENT: Agricultural Economics  
College of Agriculture, Pune.
_________________________________________________________________________

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Audiobooks
Importance of study

Agriculture occupies a dominant position in India s economic structure. The

 Magazines success of the Green Revolution enabled the country to achieve self sufficiency in food
grains production. Over the last five decades the industry has expanded with more than 500
players, making India the second largest manufacturer of basic crop protection chemicals in
 Documents Asia in volume terms. In terms of turnover the industry is worth of $1.7 bn and given the
low rate of consumption there is huge potential for growth waiting to be tapped. The

 Sheet Music demand for food grains vegetables and fruits is expected to increase significantly in future.
Record production of food grains has been possible primarily on account of various inputs
used in agriculture namely seeds, fertilizers and pesticides.
Agrochemicals form the largest and the most diverse group of chemical
compounds. Popularly referred to as pesticides they are mainly used for plant protection
and improving crop yields. Every year nearly 30 per cent of the potential of food
production valued Rs 150bn are lost due to insects, pests, plant pathogens, weeds, rodents,
and birds and in storage. Hence the use of pesticides has become extremely necessary.

Besides given the large growing population and scarcity of land available for cultivation,
pesticides industry has a vital role to play in the agricultural sector.

India is the most leading country in terms of agricultural production. In order to

encourage farmers to take an integrated approach to crop and pest management,

incorporating our range of products with good practice to increase yields and promote
sustainable agriculture to Nagarjuna Agrichem Ltd. offers customized products and
services to help farmers meet these requirements and produce the quality crop that
consumers and the food industry demand, This involves training farmers to use our
products safely and effectively, and encouraging them to use sustainable agriculture
techniques as part of integrated approach to crop management.
Finally this study highlighted Awareness of Nagarjuna Agrichem Limited Products
amongst the farmers it helps to know the impact of promotional strategies of Nagarjuna
amongst the farmers and their effectiveness. It also helps to know the competitor s
promotional activities and market share of company in the study area.
Objective of Study

1. To study the awareness of the farmer s about NACL.

2. To study of different product promotion strategies of NACL.
3. To find out competitors and their market strategies.

4. To estimate market share of Nagarjuna in Junnar and Khed area . 

Research Methodology

Junnar and Khed tahsil of Pune district was selected purposively because of high
potential area for agriculture production. 45 farmers were selected randomly and 20 dealers
of company and its competitors were selected for study purpose. Primary data was
collected from farmers and companies dealer by survey method with the help of personal
interview and specially designed schedule for the study purpose.

The collected data were categorized in a systematic way according to need of 
objectives and then analyzed with the help of simple statistical tools such as percentage
method, average method, graphical and tabular method etc for interpretation of appropriate
result.
Scope of Study

The study under the title Brand awareness Of Nagarjuna Agrichem Ltd in Khed and
Junnar Tahsils of Pune District was specially carried in selected tahsils of Pune district.
These tahsils were Junnar and Khed. These selected tahsils were well known for its
agricultural production (Specially Vegetables). The farmers of this area are well aware

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