Course Name

Course Code Section Code

Introduction to Business
BU1003 BU1003
Concepts
Type of Evaluation Percentage Weight of Total Evaluation
WINTER 2018
Integrated Learning Exercise 15%
Course Instructor Due Date
Total Marks: /15
Gjoni Marko Week 14

Student Name: Ramandeep Kaur Student ID #: 201701469

Student Name: Gurjeet Kaur Student ID #: 201704642
Student Name: Harsimranjeet Kaur Student ID #: 201704007
Student Name: Princedeep Singh Student ID #: 201701631
Student Name: Hitesh Bhardwaj Student ID #: 201704081

This assignment is graded out of 20 and is worth 20% of your final grade.

You will work in groups of 3-5people maximum. You will be graded based points assigned to your
written project report and your power point presentation in front of the class presenting the main
points on your project. Your written project will receive 10 points and your presentation materials
10 points (se the rubric below on presentation evaluation). For this project the members of the
group should elect a group leader and explain the reason (showed leadership, creativity
etc. during the group work)

You will choose a public company of your choice and analyze and explain its activities by
answering the following question.

Respond to the following questions

1. What is an organization and analyze organizations purpose and values and culture of the
organization you choose to analyze?
2. Analyze the organization you selected on terms of the challenges they face on the
workplace? Focus on job satisfactions, empowerment and employee ethics and workforce
diversity.
3. How the company you selected motivates its associates? What reward system have they
implemented? Analyze and explain.
4. Analyze communication strategies and the leadership style of the company you selected.
5. Is the organization you selected innovative? What is organizations corporate social
responsibility approach?
Below the presentation Rubric.

Not
submitt
ed Needs Satisfactory Good Excellent
Improvement

Marks 0 4 6 8 10

Introduces topic Introduces topic. Introduces topic. Introduces topic.

Outlines Key Point. Outlines Key Point.
Introduction Outlines Key Point Involves audience to Involves audience by
some degree. getting audience
attention.

Body Present some Present some points and Present several key Present all key
points and ideas. ideas. Vaguely only few points and ideas. points and ideas.
Uses only few examples to back up Uses clear examples Back up each point
examples. some points. to back up some with clear examples.
points.

Conclusion Fail to summarize Vaguely summarizes the Recaps key points of Recaps key points
the presentation. presentation. the presentation. and draws
presentation to a
successful
conclusion.

Communications Reads Reads large part of Makes eye contact. Uses notes are
presentation. presentations. Limited Good command of reference only. Clear
Skills Difficult to hear. eye contact. Voice has body language and and audible voice.
No eye contacts. no inflections and voice inflection. Keeps eyes contact
difficult to hear. with audience using
professional body
language.
Ques 1. What is an organization and analyze organizations purpose
and values and culture of the organization you choose to analyze?

Nike Incorporation: In the swift world, Nike, Inc. is an organisation which is

growing year after year. In the other words, it is a growth company. It’s a company
which is committed to building deeper community connections and spurring positive
social change around the world. The brightest leaders of this organisation, create
opportunity and stimulate others to do their best work by putting best efforts.

It promotes the culture of invention as well as this organisation create products,

services and experiences for today’s athlete while solving difficulties for the next
generation.

Purpose/Mission:

The main aim for an organisation’s existence is to follow through on its vision,
mission, values and purposes by taking into consideration of all key stakeholders.

Values: Nike’s code of ethics consists of many values. They consider that every
employee ought to be reflect their business of honesty, loyalty, trustworthiness,
equality and accountability. Nike is sensitive to keep their good reputation in
conduct of business.

Nike's Core
Values
• Performance
• Authenticity
• Innovation
• Sustainability

Culture of Nike: Nike’s organisational culture consists of traditions, values and

behavioural expectations among personnel. Nike wants their personnel to be:

Talented

Diverse

Inclusive
 Talent: Nike Inc. believes that talent and innovation go hand by hand. This
organisation uses training programs regularly to maintain personnel’s talent as
well as coaching and mentoring programs to assist their human resources grow
and keep production at high level.

 Diverse: Diversity leads to dynamic workforce that draws from multitude of

ethnic backgrounds. It Promotes:

Creativity Innovation

competitive Brand
advantage Image

 Inclusive: This organisation helps minimize obstacles to employee performance,

allowing them to be the best workers possible and increase efficiency. It
encourages personnel to be imaginative and develop a strong community within
the workforce.
Ques 2. Analyze the organization you selected on terms of the
challenges they face on the workplace? Focus on job satisfactions,
empowerment and employee ethics and workforce diversity.

Challenges Face by Nike on the Workplace:

 Nike had some problem in inventory management. company lost around 100
million in sales due to these issues. May be its difficult to pasteurized that such
established corporation could have a huge production failure, but they did.
Inventory control can be difficult for a business of any size. In case of, Nike
developed an inventory management solution to their problems vastly increase
and they were overcome their losses.

 The challenges Nike faces concerning corporate social responsibility are

prevalent in many large apparel industries. For managers, they continue to deal
with improving working conditions for factory workers. NGOs are aware of these
issues and see that Nike is more invested in improving the conditions than many
of its competitors.

 The ultimate challenge for all apparel industries is that consumers do not reward
companies for investments in improved social performance in supply chains.
These improvements would solely be at the expense of the company. Therefore,
large apparel industries, like Nike, must set out new strategies for potential
change. It is the responsibility of one to work toward the accountability of all.
Focus on empowering, job satisfaction and employee ethics and workforce
diversity:

 Nike became a controversial brand back in the 90s due to its use of sweatshops.
its famous swoosh lost its cool icon status and was no longer a logo people wanted
to wear.
 Fast forward to today, and Nike has not only recovered, but it’s become one of
the most empowering brands on the planet. The company has done a lot in the
way of ensuring more ethical production, and lending transparency to
their process.
 Today when people think about Nike, they think about sports. They think about
fitness. They think about determined everyday runners, and professional
athletes. They think about sweating, winning, getting stronger, and with it, the
sense that they can just do it too.

Today, cooperate social responsibility is a core part of Nike’s culture. In fact,

the three strategic aims that guide the company are to minimize environmental
footprint, transform manufacturing, and unleash human potential.
Ques 3. How the company you selected motivates its associates? What
reward system have they implemented? Analyze and explain.

Motivation means external and internal factors that stimulates desires in people to
be committed to a job, role, and to try to attain a goal. Employee motivation is a
factor that cause an employee to pursue work, tasks, and goals.

How Nike Motivates its Associates:

 Comfortable and Creative Environment: Nike provide comfortable and

creative environment in working place, so their workers do well with best
thinking. This enhance the efficiency and productivity.
 Power of Praise: Seniors or employer verbally praise the worker by saying good
job. This show the value of the employee which increase the internal will of the
worker and give best to the company.
 Internal Promotions: Nike promotes the workers who work hard and celebrate
their promotion, and this promote the morale of the employees.
 Learning and Developing Opportunities: Nike invest in their leaders by
providing learning and development opportunities that help the managers how to
amplify their employee talent, energy, and capabilities. This help to produce the
better and more relevant work.
 Job Securities: Nike give job security to their worker with giving lots of benefits
packages.
 Good Relationships: Mangers always make good relationship with their
employees. With the employees easily share all the situation with the supervisor
he gives guidance and motivation which help them to work perfectively without
errors.
Reward System of Nike: Nike celebrates and rewards successful employee results
through excellent benefits and rewards. Nike offers competitive total compensation,
including benefits that provide employees the opportunity to stay fit, ensure the
wellness of their families. Other rewards include;

 Health insurance
 Life and accident insurance
 Disability insurance
 Paid vocation and holidays
 Product discount
 Transportation allowance
 Retirement plan
 Performance bonus

Analysis:

We can see that Nike give 40% off on every product to their employees and give
family passes for their family and friends. Nike offer sick paid as well as paid
vocations for all employees. Moreover, gives maternity and paternity leaves, mobile
phone discount, employees assistance programme.
Ques 4. Analyze communication strategies and the leadership style of
the company you selected.
Nike is one of the most effective emotional name trade in merchandising the human
trade today. Their client commitment is off the chart, all thanks to the Nike marque
strategy and masterful application of emotional branding.

Nike advertising and emotional branding: Nike brand strategy is to build a

powerful brand that inspires fervent customer dedication from masses literally all
over the reality. This is because Nike advertisement uses the emotional branding
technique of pilot in its advertisement. In a way you could say that Nike marketing
strategy is thousands of long time old and has been inspiring customer loyalty the
entire team.

Building client loyalty with heroism: Nike advertising isn’t the only group that
uses the hero archetype to inspire customer loyalty. Many other parties use this
emotional branding technique to great effect. If there is clearly identified enemy and
a clearly identified hero, the emotional branding can begin.

Nike brand strategy: Nike advertising returns the common hero story and tour it
on its top dog. Instead of inspiring customer loyalty it clouts outs the hitch and
focuses on an internal foe. Nike advertising know how often we battle with our lazy
side. Every break of the day when that warning device goes off and its still inequity
outside.

Leadership style of Nike

 Nike’s top management leadership style can be characterised by the team

management approach.
 The style of leadership leads to the relationships of trust and respect.
Ques 5. Is the organization you selected innovative? What is
organizations corporate social responsibility approach?

Yes of course, Nike is an innovative company. Innovative means featuring new

methods which should be advanced and original. So, Nike is one of the innovative
companies which is well known for its quality. Moreover, in the field of
advancement, Nike is launching a new product (NIKE FLYKNIKE) in the market.
Further on, it offers a more precise fit that enables ultimate agility and quickness.

Nike’s Corporate Social Responsibility: Corporate social responsibility approach

of an organisations means that a company should make a relationship with society
and environment. In the other words, it means that company should value its
customers, society, employees and not relating to the profit only.

In the similar way, Nike is going forward on this path on June 6, 2016. On that day,
Nike has launched a program in China in which Nike trained more than 7000 school
teachers from different 300 schools with proper physical education kit so that they
can guide their students because sports have a major role in children’s life.

Apart from this, in year 2017, Nike also donated $5 million to numerous
organisations for the betterment of people as well as economies.