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SOCIAL RESPONSIBILITY
Social responsibility is the act of exhibiting ethical behaviour in businesses. It is a state of being ethically or morally responsible for actions that
contribute to improving the quality of life of an individual, institutions or the society at large. Accordingly, activities undertaken in businesses could
encompass every social, economic and environmental aspect through social responsibilities. There are two dimensions of social responsibility for
businesses – Internal and External as explained below:
a) Internal responsibilities – Internal responsibilities involve social compliances that focus on human resource welfare, good quality in products /
services and favourable contribution to environment. Internal regulations include some mandatory, long-term and self-regulated initiatives of enterprises
in the form of various standardizations and business associations in India and abroad. Some of the mandatory compliances considered by businesses
include:
i. Water pollution act – Provides for the prevention and control of water pollution and for setting up of ‘Boards’ to prevent and control water pollution[5].
ii. Air pollution act – Provides for prevention, control and abatement of air pollution, for establishments of Boards and assigning these Boards relevant
powers and functions relating to the same[6].
iii. Environment Protection act – Provides for protection and improvement of the environment and establishment of authorities that mandate prevention
of environmental pollution and tackle specific problems related to the same[7].
In addition, there are some voluntary social compliance standards and certifications available for businesses that try to enable social responsibility
across their business activities. These standards / certifications emphasize on rules of social accountability that address health, safety and fundamental
rights of the enterprises’ employees and other stakeholders. The main purpose of such certifications is to protect and enhance the community and the
environment. Following is an indicative list of major standards:-
SA 8000 is a global social accountability standard for decent working conditions, developed and overseen by Social Accountability International (SAI). It
contracts with a global accreditation agency, Social Accountability Accreditation Services (SAAS) that licenses and oversees auditing organizations to
award certification to employers that comply with SA8000.
AA 1000 provides a basis for designing, implementing, evaluating and assuring the quality of stakeholder engagement by organizations. It is developed
by AccountAbility, a not-for-profit British organization.
ISO 9001 specifies requirements for a quality management system where an enterprise’s products caters to the customers’ needs as well as applicable
statutory and regulatory requirements. It is developed by International Organisation (ISO)
ISO 13485[8] specifies requirements for a quality management system where an organization needs to demonstrate its ability to provide medical
devices and related services that consistently meet customer requirements and regulatory requirements applicable to medical devices and related
services
ISO 14000[9] series is a family of standards for environment management systems and the supporting audit programme that is applicable to any
business or organization, regardless of size, location or income. It is developed by International Organisation (ISO).
ISO 22000 specifies requirements for a food safety management system where an enterprise, regardless of size and involved in any aspect of the food
chain needs to demonstrate its ability to control food safety hazards in order to ensure safe food consumption.
ISO 27000 series[10] (27001 to 27008) have been specifically reserved for information security matters and aligns with other certifications such as ISO
9000 and ISO 14000
OHSAS 18000[11]is an international Occupational Health and Safety Management System (OHSAS) specification that was developed to cater to the
health and safety obligatory needs of enterprises in an efficient manner. This specification comprises of two parts:
OHSAS 18001 that specifies assists in controlling health and safety risks
OHSAS 18002 that highlights procedures for implementation and registration
ISO 26000 or ISO SR is a family of standards, underdevelopment, which will provide guidelines for social responsibility that will be applicable to any
business regardless of its size, location or income.
b) External responsibilities – These responsibilities focus on community development by promoting education and social services through charities or
donations[12]. Examples of external responsibilities can include the following:
i. Creating social awareness regarding a cause through a business’ products / services. For example, Tata Tea’s “Jaago Re” concept[1
ii. Building educational institutes, hospitals, orphanages, homes for elderly, etc
iii. Contributing money through charities, donations in NGOs, educational institutes, hospitals, etc
iv. Enabling community participation and volunteering through blood donation camps, free medical-checks, eating healthy foods, etc
c) For additional examples, you may refer to the following link:
http://www.picindia.org/system/files/CSR_Guideline-21.12.09.pdf
CASE 2: Silverstar Chemical Company1. The ethical dilemma or moral dilemma that Mr. David Santos, the president of
SilverstarChemical Company, is facing is the two distinct choices. One of the choices is to treat thesubstance to neutralize
its potentially injurious effects and then transport it to a legal dumpsitebearing in mind the company’s operating costs
might go to a level that might make the firmuncompetitive. The other choice is to still falsify that the there is no proof that
the waste havecancer-causing materials and there are only few fishing villages within a hundred kilometersdownriver
bearing in mind the health of other people. In other words, what would he do? Wouldhe treat it to save others’ lives or
continue it to save company’s employment and town’seconomy?
2.Environmental pollution is a moral issue because there are a lot of persons, issues, andthings to deem. You need to
consider if you are doing the right thing or the wrong thing not onlyfor the environment but also to others. For example, a
fisherman uses dynamites to capture morefishes. Obviously, this can cause water pollution. First, he needs to consider the
human beingswho will eat them because we all know that fishes that were caught using dynamites could causesome health
problem to us. Second, he needs to think about the environmental issues that we arefacing. Lastly, he needs to think the
other animals that can die. So, the people doing activitiesthat can cause pollution need to mull over if they are causing too
much harm to the environment.3.If I were the president, I would choose to treat the substance even if my company
willlose its competitive advantage. It is because if I would still be the president of a very good
company, what is the sense of it if I would be put into jail? And if I would still falsify the reportsto the authorities, no one is
assured that they won’t be able to uncover my company’s secrets.Also, what will I do is ethical. The substance is dangerous
for other people and animals. So, it isnot just good for the environment and others’ health but also for the pleasantness of
my name andname of my company. As a president, I will use my marketing strategies to regain my company’scompetitive
advantage in a moral way.4.The three other ethical issues that we can find in this case are: First, the fulfillment of thesocial
responsibility. Second, the resolution of the pollution that is very dangerous to the healthof well-being. Third, if Mr. Santos
would choose to treat it, how will he recuperate itscompetitive advantage without doing its bad activities again?