Strategic Management

By: Rawan Ashraf - 14104116

Contents
Contents ........................................................................................................................................................ 2
Company Overview ....................................................................................................................................... 3
Mission .......................................................................................................................................................... 4
Vision............................................................................................................................................................. 4
Mission Statement components (rewrite) .................................................................................................... 5
Vision (rewrite) ............................................................................................................................................. 5
Core Values ................................................................................................................................................... 6
Corporate Social Responsibility .................................................................................................................... 6
External Analysis ........................................................................................................................................... 7
Opportunities ................................................................................................................................................... 7
Threats .......................................................................................................................................................... 7
EFE (External Factor Evaluation) ................................................................................................................... 8
Internal Analysis ............................................................................................................................................ 9
Strengths ........................................................................................................................................................ 9
Weaknesses ..................................................................................................................................................... 9
IFE (Internal Factor Evaluation)................................................................................................................... 10
Value Chain Analysis ................................................................................................................................... 11
Three Circles Analysis.................................................................................................................................. 12
Porter’s five forces ...................................................................................................................................... 13
SWOT Analysis............................................................................................................................................. 14
QSPM .......................................................................................................................................................... 15
Conclusion ................................................................................................................................................... 16

2
Company Overview
Kijamii is a digital media agency that was founded in 2011 and aims at realizing

digital experiences for its partners. We build creative digital strategies and campaigns

that cross switch between online and offline activities to ensure the maximum reach

for our partners.

“Inspired by our African roots, the Swahili word for “social” just spoke to us – and

thus, Kijamii was born. In a continent where the tribe is the nucleus of the society, we

found the perfect word that encompasses our set of values, and reflects who we are.

Keeping in mind that the digital industry stands on values of sharing, interaction,

conversation and storytelling… we found the word to be perfectly fitting as these are

all traits that are deeply ingrained in any tribe – and most especially in our Kijamii

tribe.”

3
Mission
Kijamii is on a mission… a mission to utilize its resources, as well as its selection of

Egypt's finest talents - coupled with an international mind-set that transcends all

geographical limits - in order to achieve its vision of becoming a key international

player in the digital industry. We have a know-how that settles at the core of our

organization, one which we've systemized into a deliberate process every Kijamiite is

trained to perfect. Our know-how enabled us to develop our flagship strategies that set

us apart from our competition. This is the Kijamii tribe, and we approve this message!

Vision
Our Vision is to become an international key player in the dynamic digital technology

industry.

4
Mission Statement components (rewrite)
1. Customer/Market ✔ Kijamii is on a mission… a mission to utilize
2. Product/Service _
3. Geographic domain ✔ its environment given (8) resources , as well
4. Technology ✔
as its selection of Egypt's (3) finest talents -
5. Concerns for survival _
6. Philosophy ✔
coupled with an international mind-set that
7. Self-concept ✔
8. Concern for public image _
transcends all geographical limits - in order to
9. Concern for employees ✔
10. Quality ✔ achieve its vision of becoming (10) a key

international player in the digital industry(4) by offering digital marketing services

(2). We have a know-how that settles at the core (6) of our organization, one which

we've systemized into a deliberate process every Kijamiite (9) is trained to perfect.

Our know-how enabled us to develop our flagship strategies (7) that set us apart from

our competition, and enable those leads to yield revenue (5). This is the Kijamii tribe,

and we approve this message!

Vision (rewrite)
Our vision is that every department and employee in our company pictures us as the

international key player in the dynamic digital technology industry by being

distributors of innovation.

5
Core Values
We are social geeks
We communicate effectively, listen actively and have genuine interest in people. In addition, we
are proud of our geekyness which is relentlessly curious, and we are always fascinated by how
technology is revolutionizing our world.

We are global citizens

We are a global company operating in different parts of the world. We live up to international
standards of quality and strive to raise the bar. We update ourselves with the latest global trends
and think through global perspectives while leveraging on local differences. We are fast paced,
dynamic, flexible and constantly work on reinventing ourselves.

We are entrepreneurs
Our story as entrepreneurs nurtured a culture of entrepreneurship reflected in the work of every
Kijamite. We take initiatives, and proactivity comprises our style. Our passion is the fuel to our
engine of growth.

We are transparent & ethical

We are transparent in the way we work both internally and externally. We believe it is always in
our enlightened self-interest to be honest with ourselves and our clients.

We are committed to achieving self-actualization

We have faith in our potential and possess the bravery needed for the never -ending
process of moving forward. We are always willing to challenge both the
predominant status-quo and the unquestioned assumptions.

Corporate Social Responsibility

Kijamii has collaborated with INJAZ Egypt that is part of JA Worldwide is one of the largest
global NGOs dedicated to addressing fundamental social and economic challenges of
young people by educating and empowering them to transform their future and own their
economic success; they volunteer to give out empowerment and success sessions to
youngsters.

6
External Analysis

Opportunities
 Rise of communications allows the flow of ideas and invites interaction
through social media.
 The government lifted any legalization or restriction that can bind marketing
agencies.
 More employment for the youth as this field is just growing.

Threats
 Number of competitors is vastly increasing
 Changing rules of search engines and social media platforms.
 Lack of clarity around organizational and operational guarantees of
independence.

7
 EFE (External Factor Evaluation)
Key External Factors Weight Rating Weighted Score
Opportunities

1. Rise of communications allows the flow of ideas

0.2 4 0.8
and invites interaction through social media.

2. The government lifted any legalization or

0.1 2 0.2
restriction that can bind marketing agencies.

3. More employment for the youth as this field is

0.1 4 0.4
just growing.

Threats

1. Number of competitors is vastly increasing 0.2 4 0.8

2. Changing rules of search engines and social

0.2 4 0.8
media platforms.

3. Lack of clarity around organizational and

0.1 2 0.2
operational guarantees of independence.

Total= 1 3.2

1 2 3 3.2 4

Comment:
Kijamii’’s state and actions towards the external is superb as their
evaluations’ weighted score is 3.2 out of 4; which is high up the scale.

8
Internal Analysis

Strengths
 A team of creative, result driven and highly proficient digital marketing
expert
 Easy to target and reach more audience at a cheaper price.
 Strong portfolio / brand name

Weaknesses
 Keeping pace with new trends
 Resource limitation
 Financial limitation

9
 IFE (Internal Factor Evaluation)

Key External Factors Weight Rating Weighted Score

Strengths

1. A team of creative, result driven and

highly proficient digital marketing 0.2 4 0.8

expert

2. Easy to target and reach more audience

0.2 3 0.6
at a cheaper price.

3. Strong portfolio / brand name 0.2 4 0.8

Weaknesses

1. Keeping pace with new trends 0.2 4 0.8

2. Resource limitation 0.1 2 0.2

3. Financial limitation 0.1 2 0.2

Total= 1 3.4

1 2 3 3.4 4

Comment:
Kijamii’’s state and actions concerning the internal is excellent as their
evaluations’ weighted score is 3.4 out of 4; which is prominent the scale.

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Value Chain Analysis

General  Accounting & Finance & Legalizations

 Digital asset & rights management
Administration  Flat structure
 Hiring &Talent acquisitions employees
Human Resources  Intense Training of employees
 Team Building
Research,  Search engine optimization
Technology &  Support technology
Systems Development  Web designing & development
 Online data base/fan base
Procurement  Community tends
 Content producers

Inbound Outbound Marketing &

Operations Service
Logistics Logistics Sales
 Suppliers  Online  Data storage  Targeting by  Post
Services (cloud, Disks real time data productio
 Production & drive) n analysis
storage  Content  Community &
rights  Distribution via crisis
 Customer platforms management
Database  Quality
control

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 Three Circles Analysis
Consumers
Kijamii

 Digital strategy
 Digital campaign design  Social video  SEM
 Content creation & digital production  More geo targeting
management  Social events
 Measurement & reporting coverage
 SEO  SEO
 Influencer engagement  PR
 Social video production
 Media buying &
advertising
 Social events coverage  Digital strategy
 Web & mobile  Digital campaign
development design
 Content creation  Motion graphics
& digital  PR
 Influencer management  Influencer engagement
engagement  Campaign0s
 Web & Mobile app
development

MO4 Network Big Teddy

 Content creation  Social Media Management

 Creative strategy  Branding services
 Campaigns  Motion graphics
 Influencer  Marketing strategy
engagement  Reporting & analytics
 Digital media buying
Media Club
 Reporting & analytics
 PR  Social media marketing
 Web development
 Mobile application design &
development
 Motion graphics

Competitors

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Porter’s five forces

Threat of new entry: High, due to lack of governmental legalization or restrictions

Threat of substitutes: Moderate, depends on the price and performances of other

agencies.

Bargaining power of suppliers: High, due to the high dependence on web

developers.

Bargaining power of buyers: High level of competition and great availability of

substitute product gives the buyer great power due to their knowledge.

Rivalry in the industry: High, the level of rivalry among the current competitors is
extreme.

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SWOT Analysis
Opportunities
1. Rise of communications
allows the flow of ideas and
invites interaction through
social media.
2. The government lifted any
legalization or restriction
that can bind marketing
agencies.
3. More employment for the
youth as this field is just
growing.
Threats
1. Number of competitors is
vastly increasing
2. Changing rules of search
engines and social media
platforms.
3. Lack of clarity around
organizational and
operational guarantees of
independence.
Strengths
1. A team of creative, result
driven and highly proficient
digital marketing expert
2. Easy to target and reach
more audience at a cheaper
price.
3. Strong portfolio / brand
name
SO
1. (S1/O1) production of High
quality content and
distribution into multiple
platforms.
2. (S1/S2/O2) Maximize reach
through data available
publicly .
3. (S3/O3) Company Growth
through talent acquisition .
0.8+0.8
0.8+0.6+0.2
0.8+0.4 = 4.4
ST
1. (S3/T1) Use of strong
portfolio in business
presentation and agency
marketing.
2. (S1/T2/T3) R&D of support
technologies and rights
development.
0.8+0.8+0.8+0.8+0.2
=3.4
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Weaknesses
1. Keeping pace with new
trends
2. Resource limitation
3. Financial limitation
WO
1. (W1/O1/O3) Hire more
employees to track
community & digital trends.
2. (W2/W3/O2) Focus on
social media campaigns and
management and web
development.
0.8+0.8+0.4+0.2+0.2+0.2
= 2.6
WT
1. (W1/T1) Brining new
services and doing
promotional offers.
2. (W2/W3/T2) Optimization
for quality control of online
services and cultivating of
providers .
3. (W3/T3) Monitor and record
all of the client contracts
while applying articles for
security measures.
0.8+0.8+0.2+0.2+0.8+0.2+0.2
= 3.2
 QSPM
Market
Market development Product development Integration Diversification
penetration

weight AS TAS AS TAS AS TAS AS TAS AS TAS

Strengths
A team of creative, result driven
and highly proficient digital
0.8 3 2.4 1 0.8 1 0.8 1 0.8 2 1.6
marketing expert

Easy to target and reach more

audience at a cheaper price. 0.6 2 1.2 2 1.2 2 1.2 1 0.6 2 1.2

Strong portfolio / brand name

0.8 4 3.2 1 0.8 1 0.8 2 1.6 1 0.8

weaknesses
0.8 2 1.6 1 0.8 3 2.4 1 0.8 3 2.4
Keeping pace with new trends
Resource limitation
0.2 1 0.2 2 0.4 3 0.6 3 0.6 2 0.4

Financial limitation
0.2 1 0.2 2 0.4 3 0.6 3 0.6 4 0.8

Total 1

Opportunities
Rise of communications allows the
flow of ideas and invites 0.8 2 1.6 3 2.4 4 3.2 1 0.8 3 2.4

interaction through social media.

The government lifted any
legalization or restriction that can
0.2 4 0.8 3 0.6 3 0.6 2 0.4 2 0.4
bind marketing agencies.

More employment for the youth as

this field is just growing. 0.4 3 1.2 1 0.4 2 0.8 1 0.4 3 1.2

Threats
Number of competitors is vastly
0.8 3 2.4 3 2.4 1 0.8 3 2.4 2 1.6
increasing
Changing rules of search engines
0.8 2 1.6 2 1.6 2 1.6 4 3.2 2 1.6
and social media platforms.
Lack of clarity around
organizational and operational 0.2 2 0.4 1 0.2 2 0.4 4 0.8 1 0.2
guarantees of independence.

Total 1 16.8 12 13.8 13 14.6

The best Aggressive strategy to be used is Market penetration.

15
Conclusion

Technology is evolving and the digital marketing landscape is ever

evolving and the need to constantly optimize your content it is both
an art and science. Kijamii’’s Internal and extrenal analysis identify
areas that can be optimized for maximum efficiency and
profitability. It is important to evaluate these strategies in order to
improve the value.

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