EXPO CITIES REPORT

Presented by : Ahmed Hashem

Nourhan Magdy
Mostafa Baher
Raghad Hossam
Ahmed Ehab
Omar Hamdy

Presented To : Dr Soaad
Dr Zenab
TA: Hadi Mohamed
What is an Expo?
Expos are large-scale, global events organized and facilitated by governments that
serve to educate the public, share innovation, promote progress and foster cooperation.
Since the Great Exhibition of 1851 in London, Expos have been a showcase of
innovation and inspiration to humankind and are today unrivalled among international
events in their size, scale, length and visitor numbers.
In the modern era, Expos have evolved into platforms for education and progress,
inspiring and connecting the actions of governments and civil society in their common
endeavor to face global challenges with the available resources. The pursuit of a better
quality of life for all citizens is at the core of the educational mission of Expos, and this is
now showcased through innovation based on solutions and best practices rather than
materials and products.1

Expo Milan 2015

Category: international registered exhibition

Name: expo Milano 2015

Motto: feeding the plant, energy for life

Area: 200 hectares

Visitors: 22,200,000

Participant’s countries 145

County: Italy

City: Milan

Opening: May 1, 2015

Closure: October 21,2015

1
https://www.bie-paris.org/site/en/what-is-an-expo
Expo Milano 2015 is the Universal Exhibition that Milan, Italy, is hosting from May 1 to October 31,
2015. Over this six-month period, Milan becomes a global showcase where more than 140 participating
countries show the best of their technology that offers a concrete answer to a vital need: being able to
guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its equilibrium.
In addition to the exhibitor nations, the Expo also involves international organizations, and expects to
welcome over 20 million visitors to its 1.1 million square meters of exhibition area.

A platform for the exchange of ideas and shared solutions on the theme of food, stimulating each
country’s creativity and promoting innovation for a sustainable future, Expo 2015 gives everyone the
opportunity to find out about, and taste, the world’s best dishes, while discovering the best of the agri-
food and gastronomic traditions of each of the exhibitor countries.

Feeding the Planet, Energy for Life

"Feeding the Planet, Energy for Life" is the core theme of Expo Milano 2015. This common thread
runs through all the events organized both within and outside the official Exhibition Site.

Expo Milano 2015 provides an opportunity to reflect upon, and seek solutions to, the
contradictions of our world. On the one hand, there are still the hungry (approximately 870
million people were undernourished in the period 2010-2012) and, on the other, there are those
who die from ailments linked to poor nutrition or too much food (approximately 2.8 million
deaths from diseases related to obesity or to being overweight in the same period). In addition,
about 1.3 billion tons of foods are wasted every year. For these reasons, we need to make
conscious political choices, develop sustainable lifestyles, and use the best technology to create a
balance between the availability and the consumption of resources.

Reflection on the Expo theme becomes a time of sharing and celebration, involving conferences,
events and performances, enhanced by the presence of the mascot Foody and the cheery
characters who accompany him. Every aspect and every moment of, as well as every participant
at, Expo Milano 2015 define and move forward the chosen theme: Feeding the Planet, Energy
for Life.

Expo’s communication campaign

Expo Milano 2015 launched its "Food is Life" advertising campaign. Developed by Havas
Worldwide Milan and distributed across various media, this campaign illustrates the multiple
meanings of "food" and the theme Feeding the Planet, Energy for Life. Voiced by leading
Italian actor Antonio Albanese, the ads examine food as nourishment, pleasure, taste, home,
family, art, war, peace, affection and love. People argue for, fight for and work for food.
 The power of collaboration

For the countries that chose not to have their own pavilions, Expo Milan 2015 has created an
innovative mode of participation: the Cluster. These exhibition spaces bring together countries
that all produce, or have a relationship with, a specific food. The nine Clusters are spread over a
total area of 36,650 square meters

They are:

 Rice
 Cocoa and Chocolate
 Coffee
 Fruits and Legumes
 Spices
 Cereals and Tubers
 Bio-Mediterraneum
 Islands, Sea and Food
 Arid Zones

The importance of the territory

Cooperation is essential if we are to achieve the goal of ensuring sufficient food and food
security throughout the world, which is what "Feeding the Planet" means. Expo Milano 2015 is
the chosen location for confronting the issues of agriculture, sustainable development, and the
struggle to combat hunger for the common good. The keywords here are: innovation, energy
conservation, environmental protection and natural resources. The protagonists of this dialogue
are the participating countries, international organizations, Civil Society, and businesses.

Expo Milano 2015 examines human history through the lens of two aspects of food production
and traditional cultural values and the use of new technologies. These two aspects do not stand
apart, but are very much interconnected. Besides being an opportunity for industry players to
meet, the Universal Exposition is part of a cultural journey that aims to highlight
the changes that the entire population of the planet is currently facing.
Expo Gate: Milan’s gateway to the Expo

Situated in the heart of Milan, right in front of the Castello Sforzesco, Expo Gate introduces the
public to Expo Milano 2015, forming a bridge between the city and the exhibition site. Since May
2014, Expo Gate has been the stage on which Milan interprets the central theme of Expo
Milano 2015: Feeding the Planet, Energy for Life. Open to visitors and residents alike, Expo
Gate offers a light-filled place to meet, learn and share ideas. Expo Gate was created by the
Scandurra Studio and consists of two modular and transparent buildings with a light form,
designed for minimal impact on the environment.
Participants
As defined by the rules of the BIE (Bureau International des Expositions), Participants in the
Universal Exposition are identified as Official or Non-Official. Official Participants are
all Countries (145) and International Organizations (3) who accept the invitation sent by the
Government of the Country hosting the Exposition. Non-Official Participants may be a group
of representatives, institutional and otherwise, whose participation is authorized directly by the
Organizer of every single Exposition.

Working together, but with different methods and objectives, all participants will be called upon
to interpret and make a real contribution to the theme of Expo 2015, Feeding the Planet,
Energy for Life. The aim is to create a unique experience for visitors, as protagonists, increasing
their awareness of and seeking their participation in the drive for:

• the right to food that is healthy, safe and sufficient

• the environmental, social and economic sustainability of the food chain
• the preservation of taste and of food culture.2

2
http://www.expo2015.org/archive/en/participants.html
The Projects of Expo Milano 2015
 WE-WOMEN FOR EXPO
 SHORT FOOD MOVIE
 LABORATORIO EXPO
 FEEDING KNOWLEDGE AND THE BEST PRACTICES
 CHILDRENSHARE, CHILDREN AND SHARINGSCHOOL PROJECT
 E015
 VOLUNTEERS PROGRAM
 MADE OF ITALIANS
 WAME & EXPO2015
 AQUAE VENEZIA 2015
 MILAN CENTER FOR FOOD LAW AND POLICY
 SLOW FOOD
 EXPO AND REGIONS

The WE-Women for Expo Project

WE-Women is an Expo Milano 2015 project organized in collaboration with
the Italian Ministry of Foreign Affairs and the Fondazione Arnoldo e Alberto
Mondadori. WE-Women for Expo is about nutrition and women.

Short Food Movie Feed your Mind, Film your Planet

A project organized by Fondazione Cinema per Roma and Centro
Sperimentale di Cinematografia, the Short Food Movie - Feed your Mind,
Film your Planet initiative invites people from all over the world to interpret
the Expo themes of nutrition and sustainability by creating a short video, of
between 30 seconds and one minute in length.

Laboratorio Expo
Laboratorio Expo is an Expo Milano 2015 project created in collaboration
with the Giangiacomo Feltrinelli Foundation, and curated by Salvatore
Veca. An educational project that brings together some of the most
respected opinions in the world of research, Laboratorio Expo is addressed
to students, the public and government bodies, and will study issues tied to
the main themes of Expo Milano 2015.
Feeding Knowledge and the Best Practices
Feeding Knowledge is the Expo Milano 2015 program for cooperation in research
and innovation on Food Security, developed in association with the Mediterranean
Agronomic Institute of Bari (IAMB/CIHEAM) and Milan Polytechnic

Children share: Kids get sharing! A game, a call for ideas, a

schedule of events.
Children share is an Expo Milano 2015 project dedicated to children, and made
possible via a collaboration with MUBA, Museo dei bambini di Milano (the
Children's Museum of Milan).

School Project
This educational project is aimed at schools in Italy and elsewhere, and has been
developed in collaboration with the Italian Ministry of Education, local universities,
research institutes, and the Italian Pavilion at Expo.

E015 - Digital Ecosystem

E015 is the outcome of the ICT strategic project for Expo Milano 2015, and is a
collaboration between Expo 2015 SpA and the local business community. The
latter is represented by Confindustria, the Milan Chamber of Commerce,
Confcommercio, Assolombarda and the Unione del Commercio, with the technical
and scientific support of CEFRIEL – Milan Polytechnic

Volunteers Program
The remit of Expo 2015 S.p.A., the organizer of the Expo Milano 2015 event,
includes responsibility for involving the public in the event, and ensuring their
active participation, not least through volunteer activities.

Made of Italians
For Italians residing abroad, and foreign citizens of Italian origin, Italy will no
longer be just a memory or an image of a distant place known only through
family narratives, thanks to Expo Milano 2015.
WAME & Expo2015The WAME & Expo2015 (World Access to Modern
Energy)* initiative aims not only to increase public awareness of the extent and
consequences of the exclusion of a large share of the world’s population from
energy access, but also to highlight experiences focusing on this problem.

Aquae Venezia 2015

This exhibition and international conference, under the patronage of Expo Milano
2015, is dedicated to collateral water, and is aimed, during its six-month run, at
raising awareness of the importance of this precious resource.

Milan Center for Food Law and Policy

With the permanent Milan Center for Food Law and Policy, Milan aspires to
remain a global benchmark for the right to food even after the end of the
Universal Exhibition.

Slow Food
Within the exhibition site, Slow Food will have its own space in the international
area at the easteV end of the Decumano, alongside the Mediterranean Hill. This is
an area of 3,500 square meters consisting of three modular buildings reminiscent
of the rural Lombard farmsteads and was designed by Herzog & De Meuron.

Expo and Regions

Expo and regions is an initiative coordinated by the President of the Council of
Ministers. It is a journey to discover the places of production, the culture and
landscape, traditions and Italian hospitality.3

3
http://www.expo2015.org/archive/en/projects.html
Shanghai world expo 2010:
Data:

Category: International Registered exhibition.

Location: Sited in the Pudong District along Shanghai’s Huangpu River.

Dates: 01/05/2010 - 31/10/2010.

Themes: ‘Better city, better life.’

Official designation: Expo Shanghai 2010

Area: 523 (hectares).

Visitors: 73,085000

Participants: 246

World exposition in Shanghai, China, ran between May 1 and October 31, 2010.
It was one of the largest world fairs or expositions ever mounted, it also was the
most heavily attended of any such events.4

The site chosen in the city to hold the expo was situated on both sides of the
Huangpu River in the southern part of central Shanghai and occupied a total of
about 2 square miles (about 5.3 square km). 5

Among the notable projects completed were those that added new lines to
the Shanghai Metro (light rail) system (including a spur to the expo site) and
extended existing lines; expanded terminal capacity at both of the city’s
international airports; and undertook major road improvements, including a new
double-deck bridge over the Huangpu River and a new tunnel under the river
leading to the Pudong site.6

Chosen theme: ‘better city, better life’

The theme chosen by the event’s organizers was “Better City, Better Life,” which
signified the increasingly important role of urbanization in the 21st century and
also highlighted and promoted Shanghai as one of the world’s great
4
https://www.britannica.com/event/Expo-Shanghai-2010
5
https://www.britannica.com/event/Expo-Shanghai-2010
6
https://www.britannica.com/event/Expo-Shanghai-2010
metropolises. Various aspects of urban life, urbanization’s impact already on the
Earth, and urbanization into the future were explored in five “theme” pavilions. In
addition, a portion of the Puxi site was designated the Urban Best Practices
Area, where different cities could display various innovations in such fields as
housing and science and technology to improve urban life and environmental
quality.7

Projects:

Situated adjacent to the Expo Axis were the other main structures of
the exposition. Most prominent among these were the Chinese
pavilion complex, just to the west, topped by a red cantilevered roof
that evoked the classic Chinese bracket (dougong) construction style;
and a large new multipurpose Culture Center, built just to the northwest
along the riverbank. The other two main buildings, located on the east
side of the Expo Axis, were the Expo Center, a multiple-use venue, and
the Theme Pavilion structure, which housed three of the five theme
pavilions. 8

Theme pavilion

China pavilion
Theme pavilion

7
https://www.britannica.com/event/Expo-Shanghai-2010
8
https://www.britannica.com/event/Expo-Shanghai-
Visitors:

Expo Shanghai 2010 drew some 73 million visitors—the great bulk of them
Chinese in its six-month run, a record attendance figure that eclipsed the 64
million who visited Expo ’70 in Osaka, Japan, in 1970. In addition, the 2010 event
established a single-day record of 1.03 million visitors on October 16. Expo Axis,
China’s pavilion, the Culture Center (subsequently renamed the Mercedes-Benz
Arena), the Expo Center, and the Theme Pavilion were designed to be
permanent, while the rest of the buildings were temporary structures for the
duration of the exposition and were dismantled after it closed at the end of
October.9

Participants:

Ukraine Uzbekistan Sri Lanka Bhutan

Bahrain Canada Eritrea Equatorial Guinea Thailand

Mauritania Monaco Pakistan Guyana

Algeria Seychelles Cape Verde Ethiopia

Republic of the Congo Burundi Austria

Nepal
Hungary Armenia Fiji
Spain
Switzerland Togo Mauritius
Vanuatu
New Zealand Comoros
Egypt Mozambique

Central African Republic Netherlands

Guinea Niger

Cuba Singapore Haiti

Kyrgyzstan
Zambia Cyprus Iraq
Mongolia
Turkmenistan Lebanon Jamaica
Vietnam
Tajikistan Peru Guinea-Bissau
Myanmar

Mali Chile Liberia

Benin
Cambodia Uganda Denmark
Georgia
9
https://www.britannica.com/event/Expo-Shanghai-2010
Goal:

The goal of the Expo is to exchange ideas, promote each country's

achievements and developments in improving quality of life, and to foster
relations among countries.

It will be a festive meeting of diverse cultures with the country exhibits being the
highlight of Expo, each showcasing their own ways of life. Countries all over the
world face different challenges: environmental, social, economic, etc. Here at
the Expo, is the chance to bring and share their innovative solutions. You will be
able to see how people live around the world, how they deal with these
challenges, all in one place. Here is a peek at what some of the countries are
planning for this amazing world fest
How?

At
the
Japa
nese
Pavilli
on,
childr
en
will
be
greet
ed by
robot
s, as
they
lead
you
to the
Statu
e of
Monk
Jianzhen, the real thing, no replicas here, one of Japan's national treasures...
Their exhibit will also showcase new technology to tackle global warming, the
shortage of water and an aging population, all problems Japan faces.
Not to be outdone, Denmark will be bringing their own National Treasure as well,
the Little Mermaid will be in Shanghai for the entire 6 month run of the Expo, and
at the Danish pavillion, you will experience Copenhagen's urban way... by
bicycle of course, as over 1,500 city bikes will be available to bring you their
urban experience.

The Dunes is the United Arab Emirates pavillion, and here you will be taken on a
simulated "dream journey" to the UAE and the typical daily lives of Emirati
families.

Australia is shipping 2,875 Holstein cows, the freshest milk on offer will be
available to visitors to the Expo!

Canada's Pavillion, its artistic and public programs, are being designed by the
world's famous Cirque du Soleil.

The Seychelles is sending two Aldabra Giant Tortoises, which are native to the
islands. This species is one of the world’s largest. The male being sent weights
approximately 80 kg. The female is slightly less. The are youngsters at about 20
years old, the species can live up to 250 years!

Finland is "sauna country" and as such, a 100 square meter sauna will be
featured in their Pavilion to introduce Finnish sauna to the public, being the only
sauna facilities at the Expo.
Shanghai World Expo Theme:-

It embodies the universal hope for a healthier and happier existence in urban
environments.
And stemming from this major
theme are also several sub-
themes:

Blending of diverse cultures in the

city
Economic prosperity in the city

Innovation of science and

technology in the city

Remodeling of communities in the

city
Rural-urban Interaction10

Pavilions;-
There are three types of pavilions in EXPO Shanghai 2010.

Type 1: Self-built Pavilion: pavilion designed and built by participants on the plot
allocated by the Organizer

Type 2: Rented Pavilion: stand-alone pavilion built by the Organizer and rented
to participants

Type 3: Joint Pavilion: pavilion constructed by the Organizer and allocated to

developing nations free of charge
Plan Concept:
1. Harmony between man and nature
2. Harmony between past, present and future
3. Harmony between human beings
Rationale
1. to accord with the theme of 'Better City, Better Life'
2. Convenient transportation
3. In keeping with the industrial restructuring strategy of Shanghai

10
https://www.china-family-adventure.com/shanghai-world-expo.html
 Zone
A is located between the Expo Boulevard to the west and the Bailianjing rivulet
to the east in the Pudong Section. Zone A will host China Pavilion and national
pavilions for Asian countries except Southeast Asian ones.

Zone B covers an area between Zone A to the east and Lupu Bridge to the west,
hosting national pavilions of Southeast Asian and Oceanian countries, Pavilions
for International Organizations, Theme Pavilions, Expo Centre and Performance
Centre.

Zone C is located in Houtan to the west of Lupu Bridge in the Pudong Section. It
will host European, American and African national pavilion clusters. A large
public amusement park of about 10 hectares will be built at the entrance.

Zone D is located to the west of the Expo Boulevard in the Puxi Section. The land
is one of the original places of modern Chinese national industry and the site of
the Jiangnan Shipyard. Some of the old industrial buildings will be kept and
renovated into corporate pavilions. The docklands and slipway to the east of
the corporate pavilions will be reserved and made into space for outdoor public
exhibition and cultural exchange.

Zone E located to the east of the Expo Boulevard in the Puxi Section, will host
stand-alone corporate pavilions, Urban Civilization Pavilion, Urban Exploration
Pavilion and the Urban Best Practices Area.