Hero Honda Pleasure

The 100cc Pleasure is an ideal two- wheeler for the ladies who believe in having all the fun on
earth. This scooter comes with an ABS body and variomatic transmission system. Its in-built
tuff-up tube in the tyre provides immediate facility of discharging an anti-puncture sealant gel
that blocks any kind of perforation. Some of the best features of the Pleasure are:

aluminum cast rear grab rail, multi-reflector headlight; trendy muffler; body-colored mirrors;
multi-reflector indicators; broader seat for great riding experience, oval-shaped instrument panel;
new tail-light cluster; light-weight body; ample under-seat luggage space etc. Some of the colors
in which the hero honda Pleasure is available are:

• Orange
• Grayish silver
• Mauve
• Sea- green
• ero Honda Pleasure Technical Specifications
Engine Air cooled, 4 stroke single cylinder OHC
Bore X Stroke 50.0 X 52.0 mm
Displacement 102cc
Compression ratio 9.0:1
Maximum power 5.22 kW (7 bhp) @ 7000RPM
Maximum torque 7.85 Nm @ 5000 RPM
Maximum Speed 77 Kmph
Clutch Dry, Automatic Centrifugal Clutch
Ignition CDI
Starting Self Start
Front Suspension Bottom Link with Spring- loaded Hydraulic
Damper
Rear Suspension Swing Arm with Spring- loaded Hydraulic
Damper
Length X Width X Height 1750 mm X 705 mm X 1100 mm
Wheel base 1240 mm
Ground clearance 125 mm
Kerb weight 104 kgs
Tyre size front 3.50 X 10 – 4 PR / 51 J
Tyre size rear 3.50 X 10 – 4PR / 51 J
Brakes front Internal Expanding Shoe Type (130mm) Non-
asbestoes type
Brakes rear Internal Expanding Shoe Type (130mm)
Non Asbestoes Type
Fuel tank capacity 5 Ltrs. (Min.)
Headlamp 35 W/ 35W Halogen Bulb (Multi- reflector
Type)
Battery 12V- 5 Ah
•

Hero Honda Company mostly used both above the line promotion and below the line
promotion techniques which include followings.

1 television adds: as we know TV ads are most convenient way of promotion and its reach
are most, along with this they targeted women’s who are mostly like to see TV serials so it
help them in wider rich .it also helps in brand building. “Why should boys have all

the fun” . print ads.

Hero Honda Pleasure Ads with Priyanka Chopra which also helps in brand building.

2 radios: in today’s scenario promotion through radio is also important as their rich is also
increases, as in urban area like Delhi the impact of different radio channel not be low
estimated. Thus like to convey their message to all working women and girls

3 newspapers: by giving advertisement in news paper customer seen the visual form of
product thus tag line such as why should boys have all fun company able to influence their
customers.

Below the line promotion techniques are as followed

1. Special events for women day: It is a part of below the line promotion by this kind
of promotion they increase their awareness among their customer

2. Career, gossip and discussion forum: The Company mainly targeted young girls
and working girls so as part of public relation activity they use this technique

3. Work shop for health, beauty and well being: It also help in increasing sales of
hero Honda pleasure. 4. Just 4 her showrooms:

1. Moonlight pleasure:

2. Miss pleasure contest:

3. Sponsorship in college festival:

By these entire different event activity heroes Honda want to build brand and
increase sells of that hero Honda pleasure.

5. Low rate interest. With this kind of promotion they able to increase their sells by
providing hero Honda pleasure in low emi.

6. Discount on price: the Company’s festive promotion, which offers Rs.1001/- off on
each purchased.

Instead of all these I like to give alternate promotion offers are as followed.

1. Price promotions like more of the product at the normal price.

2. Coupons: Coupons are another, very versatile, way of offering a discount. Consider the
following examples of the use of coupons:

- On a pack to encourage repeat purchase

- In coupon books sent out in newspapers allowing customers to redeem the coupon at a
retailer
- A cut-out coupon as part of an advert

- On the back of till receipts

The key objective with a coupon promotion is to maximize the redemption rate - this is the
proportion of customers actually using the coupon. It must be ensured when a company
uses coupons that the retailers must hold sufficient stock to avoid customer disappointment.

Use of coupon promotions is often best for new products or perhaps to encourage sales of
existing products that are slowing down.

3. Gift with purchase: The "gift with purchase" is a very common promotional technique. In
this scheme, the customer gets something extra along with the normal good purchased. It
works best for hero Honda pleasure because girls always attracted by gift

- 4. Competitions and prizes this is an important tool to increase brand awareness amongst
the target consumer. It can be used to boost up sales for temporary period and ensure
usage amongst first time users.

5. Frequent user / loyalty incentives

Repeat purchases may be stimulated by frequent user incentives. Perhaps the best
examples of this are the many frequent flyer or user schemes used by hearly Davidson.

2.