WELCOME

to
PRESENTATION ON
"A Study of Expectations and Factors Influencing Buying
Behavior of Organized Retail Consumers of Food
Bazaar.”
Project Submitted to
ASPEE AGRIBUSINESS MANAGEMENT INSTITUTE
NAVSARI AGRICULTURAL UNIVERSITY
In partial fulfillment of the
requirement for the award of the
Degree of
Master of Business Administration
(Agri Business Management)

GUIDED BY :- PRESENTED BY :-
Dr. Swathi Sharma, Subhramanyam. P,
Assistant Professor, 04-1178-2012,
AABMI, MBA ABM.
NAU.
1
Flow of Presentation
Introduction
Company Profile
The Project
Objectives
Research Methodology
Data Interpretation & Analysis
Findings
Suggestions
Conclusion
Bibliography 2
Introduction
The word "Retail" had originates from a French-
Italian word
According to Kotler:“Retailing includes all the
activities involved in selling goods or services to the
final consumers for personal, non business use”
The market size in 2012 was estimated at US$ 0.5
trillion (Source: IBEF) which is expected to reach
US$ 1.3 trillion by 2020 with 12.7% compound
annual growth rate.
India's retail industry employs to the 40 million
Indians which is 3.3% of total population of India.
Being as the second largest employer after
agriculture.
3
 Retail Industry In India
 India is a nation of shopkeepers
 We can see more than 15 million mom n poop stores in
India, and India has highest density of retail outlets in
the world
Fig. No. 1 - Organized Retail
Penetration (2012)
Types of Retailing:
8%
 Un organized Organized Retail

 Organized Unorganized
Retail

92%

Source: IBEF report march 2014

4
Types of Organized Retail Formats

MALL

Hyper Market

Super Market

Departmental stores

Discount Store

Speciality Stores
5
 COMPANY PROFILE

“WE ARE PROUD TO HAVE BUILT THIS ORGANIZATION

WITH A CULTURE FOCUSED ON CORE VALUES THAT CAN
BUILD UPON ITSELF IN A POSITIVE MANNER.
THIS HAS ENSURED THAT WE SUSTAIN WHAT IS UNIQUE
TO US AS WE GROW.”

6
Group Vision:
"Future Group shall deliver Everything, Everywhere, Every time for
Every Indian Consumer in the most profitable manner"
Our mission:
 We share the vision and belief that our customers and
stakeholders shall be served only by creating and executing
future scenarios in the consumption space leading to
economic development.
 We will be the trendsetters in evolving delivery formats,
creating retail realty, making consumption affordable for all
customer segments – for classes and for masses.
 We shall infuse Indian brands with confidence and renewed
ambition.
 We shall be efficient, cost- conscious and committed to
quality in whatever we do.

7
Our values:
 Indianness: Confidence in ourselves.
 Leadership: To be a leader, both in thought and business.
 Respect & Humility: To respect every individual and be humble in our
conduct.
 Introspection: Leading to purposeful thinking.
 Openness: To be open and receptive to new ideas, knowledge and information.
 Valuing and Nurturing Relationships: To build long term relationships.
 Simplicity & Positivity: Simplicity and positivity in our thought, business and
action.
 Adaptability: To be flexible and adaptable, to meet challenges.
 Flow: To respect and understand the universal laws of nature.

8
 Fig. No. 2 – Future Group Retail Formats

Big
Bazaar
ALL Central

Fashion
Food
at Big
Bazaar
Bazaar

Future Group Retail Formats

Home
eZone
Town

Brand Pantalo
factory on
Planet
Sports
9
 The hypermarket chain was introduced in
India in 2001 by Pantaloon Retail(India)
Limited
 The first store was established in Kolkata.
 Store was launched to meet the aspirations
of middle class.
 Within a span of 2yrs store added food
bazaar and gold bazaar in its range of
offering.
10
Organization Structure : Big
Bazaar

Fig. No. 3
11
 About Big Bazaar at Tarnaka,
Hyderabad
Catchment Areas :-
Secunderabad, Mettuguda, tarnaka, Hubsiguda, Chilkal guda, Osmania
University, Uppal, Sita phalmandi, etc.,

Store Layout:
 Level - 0 : Parking, Ware house and logistics section.
 Level - 1 : Food Bazaar
 Level - 2 : Fashion at Big Bazaar for men, Customer Service Desk, T 24
Desk.
 Level - 3 : Ladies fashion, Kids Fashion, Depot
 Level - 4 : Foot Wear, Furniture, Crockery, Luggage and plastics
section
 Level - 5 : eZone, Star Sitara, And Chowpatty (Food Court)

12
The Project

13
 Title of the project:

"A Study of Expectations and Factors Influencing Buying Behavior

of Organized Retail Consumers of Food Bazaar.”

Objectives of the study:

i. To study the socio-economic profile of consumers purchasing
commodities from big bazaar.
ii. To Find The Customers Expectations from The Organized Food
Retail Stores
iii. To analyze the factors influencing the consumers buying
behaviour for purchase of commodities from food bazaar
iv. To Find Out The Competitive Differences Of Big Bazaar With
Other organized Retail Competitors In Tarnaka.
14
 Research Methodology
 Location of the Study:- Big Bazaar Family Centre, Tarnaka
 Sources of Information:-
 Sources of Primary data:-
Primary data were collected using survey method by
conducting personal interviews through interview schedule
with organized retail consumer visiting big bazaar.
 Sources of Secondary data:-
Secondary data collected through various sources like
company website, books, magazines, internet source, store
leaflet and other sources. Various reports and article from
the internet provided the information regarding the
behavior of organized retail consumers and data about
area, factors which influencing consumers in Tarnaka.

15
Cont..
Sample Unit:-
Organized retail consumers.
Sample Size:-
300 Organized retail consumers.
Research Instrument:-
Semi-structured Questionnaires was used for the
collection of primary data. Both open ended
question and multiple choice questions were
asked in questionnaire.
Sampling Method:-
Non Probability-Convenience sampling method.
16
Cont..
Sample Design:-

Type of Consumers No. of Consumers

Retail 300

Total 300

Data Analysis Technique:-

Simple tools of analysis like Mean, Percentage, Frequency,

and Analysis have been used to analyze data.

No. of Respondents
Percentage = -----------------------------×100
Total Respondents
17
 Limitations of the study:-
 The research was conducted at Big Bazaar family centre,
Tarnaka only, so analysis and recommendations may not be
applicable to other cities.

 Due to very large size of the population, only a selected

sample of customer could be contacted.

 Due to fast pace of life, some customers were not able to do

justification to the questionnaire.

 The data was collected solely on the basis of information

given by consumers selected in the sample.

 Personal biases might have come while answer the

questionnaires. 18
Data Interpretation
&
Analysis

19
 Objective - 1

“To study the socio-economic profile of consumers

purchasing commodities from big bazaar”

20
Fig. No. 4 - Gender of Target Consumer

32% n=300

Male
Female

68%

21
Fig. No. 5 - Age Group of Target Consumers (In Years)

n=300
2%
5% 20-25
9% 24%
26-30

14% 31-35

36-40

41-45
26%
20%
46-50

Above50<

22
Fig. No. 6 - Educational Qualification of Target
Consumers

n=300
3%

22% U.G
24%
Graduate

P.G.

Others
51%

23
 Fig. No. 7 - Occupation of the Consumers

n=300
2%
8% 11% Buisness
Empolye
32% Profesional
35%
Housewife
Student
12%
Other

24
Fig. No. 8 - Monthly Household Income Levels of the
Respondents

2% n=300
8%
12%
32%
10K>
10-20k
20%
20-30k
30-40k
26% 40-50k
Above50k<

25
 Fig. No. 9 - Consumers Visiting Frequency to
Big Bazaar

n=300

weekly
11% 18%
10% monthly

quarterly
15%
un planned
42%
preff.day of the week
4% during offers

26
Fig. No. 10 - Amount Spend on Grocery Per Month By
the Respondents

n=300
15% 6%
14%
500-1000
18%
1000-2000
24% 2000-3000
3000-4000
23%
4000-5000
Above 5000<

27
 OBJECTIVE - 2

“To Find The Customers Expectations from The

Organized Food Retail Stores”

28
 Fig. No. 11 - Parameters Considered in Selecting a
Convenient Organized Retail Store
n = 300
Overall excellent shopping experience 1159
Cumulative
Score
In-shop sales promotion 1166

Good visual merchandizing and display 1295

Wide alleyways leading to comfort in movement 1343

Courteous, friendly and trained employees 1358

Fast checkout 1294

Discount Schemes and Offers 1388

Reasonable prices 1427

Consistent availability of range and variety 1308

Wide selection of store private labels 666

High quality products 1454

Offers several brands to choose from in a category 1320

Note: Maximum rating (Maximum scale 5×300 Respondents) = 1500 (Max) 29

 Objective - 3

To analyze the factors influencing the consumers buying

behaviour for purchase of commodities from food
bazaar

30
 Fig. No. 12 - Consumers Preference to Shops
Groceries, Fruits & Vegetables and FMCG food
items n=300
% of the Respondents

56 %

38 %
34 %
32 %
27 %

14 %

31
 Fig. No. 13 - Factors considers By Consumers for
Purchasing Groceries (Staples, Pulses) n=300

Well displayed & easy to understand 1345

Discount and Incentives on the products 1357

The layout of the store 1180

Ambience 1160

Display and Clarity 1111

Affordable 1417

Range of products available 1199

Choice of brands 953

Quality of the products available 1443

Packaging of products 1338

Availability of Products and Services 1398

0 200 400 600 800 1000 1200 1400 1600

Cumulative Score

Note: Maximum rating (Maximum scale 5×300 Respondents) = 1500 (Max)

32
 Fig. No. 14 - Consumers Awareness to Big Bazaar own Private
Labels n= 300
Yes
No 42%
58%

Fig. No. 15 - Consumers Preference To Bigbazaar own

Private Brand Labels n = 126 % of Respondents
67%
61%
49%
38%

24%

Fresh N PurePremium Harvest Ekta Organic Others

33
 Fig. No. 16 - Factors considers By Consumers for
Purchasing Fruits and Vegetables n=300
Well displayed & easy to understand 1022 Cumulative
Score
Discount and Incentives on the products 1100

The layout of the store 1108

Ambience 1156

Display and Clarity 1093

Affordable 1427

Same placed placed together 1043

Freshness of the Produce 1400

Sufficient Shelf life 1159

Quality of the products available 1442

Availability of Products(100% F&V baskets) 1326

Note: Maximum rating (Maximum scale 5×300 Respondents) = 1500 (Max)

34
 Fig. No. 17 - Factors considers By Consumers for
Purchasing FMCG Food products n=300
1140 Cumulativ…
Well displayed & easy to understand

Discount and Incentives on the products 1350

The layout of the store 1075
Ambience 1098
Display and Clarity 1153
Affordable 1422
Usable duration of the product(Expire date) 1396
Range of products available 1193
Choice of brands 1180
Quality of the products available 1442
Packaging of products 1380
Availability of Products and Services 1330

Note: Maximum rating (Maximum scale 5×300 Respondents) = 1500 (Max) 35

 OBJECTIVE – 4

To Find Out The Competitive Differences Of Big

Bazaar With Other organized Retail Competitors In
Tarnaka

36
Fig. No. 18 - Consumers preference to shop from
Organized retail stores in addition to the
neighbourhood stores N= 300

20%
30% Big Bazaar
More
Reliance Fresh
21% Spencers

29%

37
 T. No. 1 - Overall Performance Evaluation of The Different Retail Stores
PARAMETERE Big Bazaar More Reliance fresh Spencer's
A good selection of products 2.86 2.85 2.44 1.85
always available

Merchandise sold highest quality 2.721 2.723 2.52 2.03

Wide range & Variety available 3.15 2.98 2 1.85

in shop

Always get products-looking for 2.99 2.9 2.04 2.05

creative & attractive displays, 3.06 2.61 2.38 1.94

visual merchandising

Stores convently located 3.19 2.85 2.31 1.63

courteous store staff 2.78 2.87 2.35 1.99
stores has the lowest prices 3.01 2.76 2.36 1.86
spacious stores-comfort in
movement
2.96 2.85 2.16 2.02
fast checkout 2.6 2.64 2.47 2.27
store ambience & atmosphere 2.92 2.54 1.97 2.55

Cumulative Avg. Score 32.241 30.573 25 22.04

Note: Max. Rating : 11(Market parameters) × 4 (Max. Scale 4) = 44 Max 38
 Fig. No. 19 - Overall Performances Evaluation of
The Different Retail Stores n=300
(Cumulative Avg. Score)
Cu. Avg. Score

32.24
30.57
25
22.04

Bigbazaar More Reliance Spencer's

fresh

Note: Max. Rating : 11(Market parameters) × 4 (Max. Scale 4) = 44 Max.

39
 Fig. No. 20 - Ranking Of Retail Stores Based
On Market Parameters N=300

Cumulative score Rank

1 2
3
4

841 809
698 652

Big bazaar More Reliance Spencer's

fresh

Note: Maximum rating (Maximum scale 4×300 Respondents) = 1200 (Max)

40
Findings…
 After completing the survey and analyzing the responses of the respondents in
the study area the major findings were:-
 Consumers socio-economic status were very dynamic, in the study area the
consumers life style is changing and increasing , education level, purchasing
power, preference for quality and affordable products were made them looking
towards organized retail stores.
 Among the 300 respondents 68% were women and 32% were men. Most of the
respondents who were visiting Big Bazaar are women, especially at food
bazaar section.
 Demographics of Hyderabad city, Tarnaka area were very nice for retail
business. In the study area among 300 respondents majority of the consumers
fall in the age group of 26-30 with 26% followed by 24% of 20-25 years and
20% of 31-35 years. Total 70% of respondents were in between the ages of 20-
35. only 30% of the respondents were being in between the ages of 36-50 years
above.

41
 Cont..
 In the study area among the 300 respondents all most all were educated people.
75% of respondents were well qualified in those 51% were graduates and 24%
were post graduates. 22% were under graduates and 3% were having other
education qualification. Most of the respondents who are visiting Big Bazzar were
educated and well qualified people.
 In the study area among 300 respondents majority of the people are employees
about 35% and 32% were house wives followed by 12% were professionals, 11%
were having business as their occupation. Among 204(100%) women respondents
only 96(47%) are house wives.
 As we know in this area graduate and service holder people were maximum and
this shows that the monthly household income as 32% belongs to 10,000-20,00
followed by 26% of 20,000-30,000, 20% of 30,00-40,000, 12% of 40,000-50,000
and 8% people have more than 50,000. Most of the respondents about 78% who
were visiting big bazaar were having their household income in between 10,000-
40,000.

42
Cont..
 So it concludes that Big Bazaar is the hub of shopping for middle level income
group people because of its reasonable price on its each product category. The
higher level income group people don’t prefer to do shopping in Big Bazaar as it
doesn’t deal with more branded products.
 Among the 300 respondents most of the people around 42% visit once a month
while 18% people visit once a week. So that an analysis shows majority of
consumers visit once a month and once a week to Big Bazaar.
 Most of the customers purchase goods in bulk which leads them to spend a lot.
Volume sales were high in big bazaar. About 44% of the customers were
spending at Big Bazzar in between INR 1000-3000. Customers tend to purchase
more goods from Big Bazaar as it provides goods at a discounted rate. Probably
those persons who spend more in a visit to big bazaar were purchasing on
monthly basis. Those customers who were spending very less money that is
below Rs 500 were mostly coming in just to move around Big Bazaar and spend
time.
 People mostly come to organized retail as they get quality products on reasonable
prices at more discounts/ offer under one roof at a place which is wide always
free leading to move with good ambience and also with courteous and well
trained employees.
43
Cont..
 For purchasing of the grocery, fruits and vegetables customers were
mostly preferring the kirana store. Besides kirana stores most of the
customers were preferring the More retail store followed by the
Bigbazaar. For the large volume purchasing customers were preferring
organized retail stores and for the small quantities kirana stores.
 Consumers preferred to visit Big Bazaar for purchasing groceries
(Staples, pulses, Oil & Ghee) to get quality products on affordable
prices at more discounts/ offers with availability of more range of
products.
 Only 42% consumers were aware of Big Bazaar own private brands and
remaining 58% consumers were unaware. In groceries brands majority
of consumers usually preferring ekta and premium harvest brands at
food bazaar.
 Consumers preferred to visit Big Bazaar for purchasing fruits &
Vegetables to get quality products on affordable prices at more
discounts/ offers with the more availability and freshness of Fruits &
Vegetables.
44
Cont...
 Consumers preferred to visit Big Bazaar for purchasing FMCG food
products to get quality products on affordable prices at more
discounts/ offers with the more availability and good packaging of
the products.
 Overall performance of Big Bazaar is best followed by More,
Reliance Fresh and Spencer's. . The main competitors of Big Bazaar
were More, Reliance Fresh and D Mart.
 More is giving strong competition to Big Bazaar. In overall
performance evaluation in every parameter Big bazaar and More
got equal appraisal from the customers.
 Big Bazaar is lacking in providing fine quality of products, good
customer service with the courteous and well trained employees and
Fast check out to the customers while comparing with the More.

45
Suggestions..
 Store should offer competitive price with good quality of products because
most of the customers visit to Big Bazaar for better price and quality of
products.
 The company should come with best Quality and wide range of products in
categories like staples and FMCGs as there the most selling goods in store.
 The company should come up with more promotions activities for its
private labels.
 Keep high quality and fresh fruits and vegetables with good packaging
material in the stores.
 Keep the store always clean and take precautions to reduce the odour which
comes from the fruits & vegetables section.

46
Cont..
 Employees must be courteous and friendly as most of the customers
complaint regarding this.
 Billing should be fast because customers don’t want to stay for long in the
store after purchasing the products.
 It should make different cash counters for different customers. Cash counter
and credit card payment counter should be placed differently in order to
reduce the rush and save the customer’s time. This will be a kind of
motivator for the customers of Big Bazaar.
 People generally search for the product on offer so the high margin product
should be up fronted that mean those item should be in the eye height so
that it easily catches the customers’ attention and generates impulse
purchase.

47
Cont..
 Big bazaar should include more of branded products its product
category so as to attract the brand choosy people to come in to Big
Bazaar.
 Most of the customers believe that stock is not updated and no offer
schemes are provided by Big Bazaar on the old stock. Same price is
charged for both the fresh stock and old stock. Respondents feel offers
should be provided on the old stock, as is done in other retail stores.
 Store layout should be redesigned to move freely, so that a customer
can have easy access to the products.
 Some of the people find in-store environment dull, so try to maintain
nice store image which attracts the customers and it works in word of
mouth marketing for attracting more customers.

48
 Conclusion

 Undoubtedly, the retail sector was one of the key sectors in the Indian
economy. However, the spread of organized retailing among various
countries varies depending upon the socio-economic factors related to
the country. With the changing demographic features and improvement
in quality of life of urban India, the Indian retail sector is witnessing a
tremendous growth.
 This study was mainly focused on the factors which generally influence
the consumer in selecting Convenient organized retail store. Apparently,
the retail consumer attitudinal dimension forces them to have diversified
patterns at various buying spots.

 Big bazaar is a major shopping complex for today’s customers. It is a

place where customers find variety of products at a reasonable price

49
Bibliography
 Literature Review :-

 Biyani Kishore, (2005). “Who Will Execute The Great Indian Retail Dream?”
Image Retail, Vol. 1, pp. 14 – 22.

 Carpenter and Moore, (2006). "Consumer Demographics, Store Attributes and

Retail Formats Choice In the US Grocery British Food Journal of Retail &
Distribution Management, Vol.34, pp.434 – 452.

 Kamal and Ashish Kumar, (2014). "Retail Sector: Growth and challenges
perspective in India", International Journal on Emerging Technologies, 5 (1), pp.
69 - 73.
 Kuberudu Burlakanti & Romala Vijaya srinivas, (2013). “The Most
Influential Factors Of Consumers Buying pattern At Organized And
Unorganized Retail Stores With Special Reference to Kakinada City, Andhra
Pradesh” Indian Journal of Marketing, Vol. 62, Number 10, pp. 14 – 23.

50
Cont..
 Smita V.G., (2012). “Factor influencing the Buying Behaviour of Organized Retail
Consumers: A study on Food and General Stores in Visakhapatnam.” Indian Journal of
Marketing, Vol. 49, Number11, pp. 23 - 33.
 Vijay R Kulkarni, (2011). "Customer Expectation Management in Convenience Stores
Format in Organized Retail in India", The IUP Journal of Marketing Management, Vol. X.
No. 4, 2011, pp. 31 - 44.

Internet Web Page:-

 www.wikipedia.com
 www.retailbiz.coms
 www.futuregroup.in
 www.Organizedretail.co.in
 www.indiaretailing.com
 www.retailindustry.com
 www.rai.net

51
THANK YOU

52
 Parameters Considered in Selecting a Convenient Organized Retail Store
Extremely Some what Some What Not at all
Neutral Cumulative Score
Parameter Important Important Unimportant Important
Offers several brands to
choose from in a 825(165) 120(480) 15(45) 0(0) 0(0) 1320
category
High quality products 1270(254) 184(46) 0(0) 0(0) 0(0) 1454
Wide selection of store
70(14) 168(42) 144(48) 176(88) 108(108) 666
private labels
Consistent availability 600(120) 672(168) 36(12) 0(0) 0(0) 1308
of range and variety
Reasonable prices 1185(237) 212(53) 30(10) 0(0) 0(0) 1427
Discount Schemes and
1050(210) 288(72) 48(16) 0(0) 2(2) 1388
Offers
Fast checkout 865(173) 192(48) 237(79) 0(0) 0(0) 1294
Courteous, friendly and 1025(205) 220(55) 99(33) 14(7) 0(0) 1358
trained employees

Wide alleyways leading 980(196) 256(64) 81(27) 26(13) 0(0) 1343

to comfort in movement
Good visual
merchandizing and 880(176) 268(67) 99(33) 48(24) 0(0) 1295
display

610(122) 312(78) 162(54) 72(36) 10(10) 1166

In-shop sales promotion
Overall excellent 545(109) 388(97) 162(54) 48(24) 16(16) 1159
shopping experience
Note : - Maximum Rating: ( Maximum Scales 5 x 300 Respondents) = 1500 (Max)
53
 Factors Consider By Consumers for Purchasing Groceries
(Staples, Pulses, and Oil& Ghee) n=300
Cumulative
Factors Always Mostly Often Rarely Never
Score

Availability of
990(198) 408(102) 0(0) 0(0) 0(0) 1398
Products and Services

Packaging of
880(176) 344(86) 114(38) 0(0) 0(0) 1338
products
Quality of the
1215(243) 228(57) 0(0) 0(0) 0(0) 1443
products available
Choice of brands 265(53) 232(58) 324(108) 102(51) 30(30) 953
Range of products
625(125) 340(84) 162(54) 72(36) 0(0) 1199
available
Affordable 1185(237) 172(43) 60(20) 0(0) 0(0) 1417
Display and Clarity 435(87) 412(103) 192(64) 52(26) 20(20) 1111
Ambience 465(93) 408(102) 246(82) 36(18) 5(5) 1160
The layout of the
595(119) 376(94) 135(45) 64(32) 10(10) 1180
store
Discount and
Incentives on the 1010(202) 268(67) 51(17) 28(14) 0(0) 1357
products
Well displayed &
865(173) 396(99) 84(28) 0(0) 0(0) 1345
easy to understand

Note : - Maximum Rating: ( Maximum Scales 5 x 300 Respondents) = 1500 (Max) 54

Consumers Preference to Shops Groceries, Fruits & Vegetables N=300

Preference of Respondents to Shop Groceries, F & V and FMCG food items

Preference No. of Respondents % of the Respondents

Big Bazaar 102 34

More 114 38

Reliance Fresh 97 32

Spencer's 80 27

Kirana Stores 168 56

Others 42 14

Total 300 100

55
Factors considers By Consumers for Purchasing Fruits and Vegetables N=300

Cumulative
Factors Always Mostly Often Rarely Never Score
Availability of
Products(100% F&V 780(156) 488(122) 42(14) 16(8) 0(0) 1326
baskets)

Quality of the 1090(218) 328(82) 24(8) 0(0) 0(0) 1442

products available
430(86) 432(108) 255(85) 42(21) 0(0) 1159
Sufficient Shelf life
Freshness of the
1050(210) 320(80) 30(10) 0(0) 0(0) 1400
Produce
Products of the same
group placed 390(78) 348(87) 180(60) 100(50) 25(25) 1043
together
Affordable 1175(235) 228(57) 24(8) 0(0) 0(0) 1427
340(68) 488(122) 150(50) 110(55) 5(5) 1093
Display and Clarity
Ambience 565(113) 308(77) 219(73) 54(27) 10(10) 1156
The layout of the
600(120) 280(90) 192(64) 20(10) 16(16) 1108
store
Discount and
Incentives on the 550(110) 260(65) 210(70) 50(25) 30(30) 1100
products

Well displayed & 435(87) 172(43) 285(95) 110(55) 20(20) 1022

easy to understand
56
Factors considers By Consumers for Purchasing FMCG Food products N=300

Cumulative
Factors Always Mostly Often Rarely Never Score
Availability of
Products and 830(166) 448(112) 24(8) 28(14) 0(0) 1330
Services
Packaging of
1050(210) 240(60) 90(30) 0(0) 0(0) 1380
products
Quality of the 1230(246) 200(50) 12(4) 0(0) 0(0) 1442
products available

Choice of brands 530(106) 352(88) 258(86) 40(20) 0(0) 1180

Range of products 640(128) 328(82) 135(45) 90(45) 0(0) 1193

available
Usable duration of
the product(Expire 1060(212) 288(72) 48(16) 0(0) 0(0) 1396
date)

Affordable 1110(222) 312(78) 0(0) 0(0) 0(0) 1422

Display and Clarity 515(103) 348(87) 240(80) 40(20) 10(10) 1153

Ambience 450(90) 400(100) 162(54) 60(30) 26(26) 1098
The layout of the
525(105) 280(70) 150(50) 90(45) 30(30) 1075
store
Discount and
Incentives on the 850(170) 440(110) 60(20) 0(0) 0(0) 1350
products

Well displayed & 450(90) 440(110) 150(50) 100(50) 0(0) 1140

easy to understand 57