EXEUTIVE SUMMARY

The retail industry shows a constant positive demand especially for food and related
products. Compared to other business activities this kind of business has low risks because
of low required investments. New forms of cost cutting and store optimization will help to
set up a successful business. The return on this retail business has a growth rate of about
3% to5% per year. A company that provides additional service activities for the customers
can be sure to have a high demand and a strong competition advantage

AMAN General Store is located in the BAROH DISTT. KANGRA, located near RADHA
KRISHNA TEMPLE BAROH, in the Famous area of the area. This business plan is
prepared to obtain Rs.4, 00,000 Sales turn over in next financial year & also for the
expansion of the store.

India is the only one country having the highest shop density in the world, with 11
outlets per 1000 people (12 million retail shops for about 209 million households). Rather
we can see the democratic scenario in Indian Retail (because of low level of centralization,
low capital input and due to a good number of self organized retail). Indian retail is
dominated by a large number of small retailers consisting of the local Kirana shops,
owner-manned general stores, chemists, footwear shops, apparel shops, paan and beedi
shops, hand-cart hawkers, pavement vendors, etc. which together make up the so-called
“unorganized retail” or traditional retail.

The last 3-4 years have witnessed the entry of a number of organized retailers
opening stores in various modern formats in metros and other important cities. Still, the
overall share of organized retailing in total retail business.

The operation of a General Store business that offers a range of food and beverage
products is the core of this start-up. A strong focus of this business will be placed on the
development of new and innovative strategies for the customers that deliver a significant
value. One central goal of the proposed business strategy is the development of an own
identity. Such identity will create customer loyalty and help gain a competitive advantage
Therefore, Store is planned to provide new & interesting services to the customer.
 OBJECTIVES

“AMAN General Store” is a store, which is located near RADHA KRISHNA TEMPLE
BAROH this area is known as the centre of area, which is convenient for all the people.

 Obtain necessary funding.

 Become an established community destination with a customer satisfaction rate of 90%

by the end of the next financial year.

 Achieving Sales Turnover of Rs. 1, 00,000Per month in next year.

 Hiring five new employees for the Store.

 Repay debt from original financing by the end of the next three years.

 Utilizing the Marketing budget of Rs.50, 000 for the promotion of the Store.

Mission:
 The Stores primary objective is to create a new and revolutionary distribution outlet that
will significantly reduce prices for its customers and provide greater services with an equal level
of quality. The Store seeks to be first to market with this daring new idea so as to capture market
share and create greater than average profits. Stores philosophy of concern for people gives our
General Store the drive to be a good corporate citizen. Store believe that they have a
responsibility to be a good neighbor in maintaining their property in first-class condition and by
making the appearance of their plant, facilities, equipment, and grounds as attractive as possible,
making them an asset to the communities that support their store.

LOCATION:
The store has located at the ideal store location for the operation. The store is located at
the Baroh Distt. Kangra. The store is only selling the grocery products. The Store is fulfilled all
the customer need and at Prime location & Ample parking.

Hours of Operation:
Store hours will be 7 days a week from 08:00 A.M. until 09:00 P.M. Checks &all the
credit cards will be accepted.

About the Store Products:

The Aman General Store will sell the same products as other convenience stores in the same
packaging sizes, quality, and quantity as other stores. This includes, Spices, Soft drinks, Snacks,
Tea, Coffee, Hair oil, Ghee, Pulses,Oil,Cheese,Paneer,Ketchup,Ready to cook Products. & Sugar,
Pulses, Spices, Butter, Oil, Cheese, Paneer, Ketchup, Ready to cook products, Moong flour
(green), Moong flour (white), Corn flour, Cream of rice/ Rava idly flour, Laddubesan, Chapatti
flour, Shoji fine, Rajagra flour, Singoda flour, Maida flour, Bajra flour, Wheat flour, Jowar flour,
Handwa flour,Mathia flour, Dhokla flour, Kodri flour, Amchur powder, Black pepper powder,
Black salt powder, Cardamom powder, Chilly crushed, Chilly powder gondal, Chilly powder
kashmiri, Chilly powder reshampatti, Chilly white powder, Cinnamon powder, Cloves powder,
Coriander powder, Coriander-cumin powder.
 SWOT Analysis

Strengths:

 Shopping convenience.

 Low labour cost of skilled ones.

 Capital requirement is low due to smaller scale of operations,

resulting in low rents and overheads.

 Storekeepers provide credit for monthly purchases especially for users who wish to
avoid credit cards.

 They may have good existing relations with the people residing around the area
of their store.

 Long operating hours and home delivery/ phone/ quick delivery even on small
items.

Weakness:
 Numerous licence, permits and registration Requirement.

 Taxation hurdle like VAT etc.

 Lack of quality assurance especially for goods sold loose.

Opportunities:

 Locational Advantage.

 Area with high growth potential.

 Fastest growing format.

 Rural retail.

Threats:

 A new competitor in your home market.

 Price wars with competitors.

 A competitor has a new, innovative product or service.

 Strategy

Strategy is a very important part of the business plan. Building a new store or undergoing
expansion can be a challenge for retailer. Strategy helps the Businessman in growth &
development of their business. The strategy of Aman General Store exploits their advantages
over the competition (location, convenience, and high quality) with carefully-tracked milestones
for growth. In the start-up phase it is a central task of the marketing concept to establish a name
Recognition and own trade mark. Later on the strategy will primarily be targeted to gain new
Customers and create customer loyalty of repeat customers.

Marketing plan:

Marketing plans are vital to marketing success. They help to focus the mind of
companies and marketing teams on the process of marketing i.e. what is going to be achieved
and how we intend to do it. It is contained under as follow

Analysis (Situation Analysis & Marketing Audit)

Objectives(Set the Marketing Objectives )

Strategies (Describe your target Market)

 Sales Strategy:

The Aman General Store will be a stand-alone, with good facility; they have an attractive
storefront with their low prices and easy-to-use system. They believe that this in itself is its own
seller. One critical procedure to ensure top customer service and reliability will be establishing a
method for keeping enough inventories of all their products.

Staffing Plan:

Staffing consists of recruiting, Selecting, Placing, Orienting, Promoting, Appraising,

Compensatating, Training& developing the individuals and the existing workers for
accomplishing the task effectively &efficiently. Among all the great objectives, Aman General
Store has also one needed and Important Objective of hiring good Staff for the Store. When it
was a small Kirana Store there were only two persons to handle the customers, but in this general
store the store owner hiring five people of staff. Aman General Store is hiring three sales persons
those are completed their graduation & having knowledge of computer. One Accountant from
background of commerce completed his master degree & having knowledge of computer. One
Store Cleaner for Maintaining the Cleanliness of the store.

The sales persons only have to handle the customers and help them to choose their products.
They don’t have to interfere in other department &operations. An Accountant has only work of
maintaining the accounts & inventories of the store. These are the key result areas of the staff.

There is only one investor &Owner of the Aman General Store that is Mr. Aman. There is no any
professional advisor for the store. All the hiring, staffing, selection & decision making done by
the owner itself of the Aman General Store.
Job Profile & Educational Background of Employees of
the Aman General Store

Educational Job Profile Salary Per

Background Month

M.Com Accountant 12,500

B.A Sales Person 8,000

B.A Sales Person 8,000

B.A Sales Person 8,000

12th pass Store 3,000

Cleaner/Delivery
Boy