ACKNOWLEDGEMENT

In the course of this project I got an insight into the

telecom industry, came to know a lot about that
how the Telecom Industry is putting impact on
customers.First and foremost I am very proud to be
a student of Maharaja Ranjit College Indore and am
most grateful for having been given the
opportunity to do Research study.

I avail this opportunity to convey my sincere thanks

to Mr. Mitesh Choudary, the H.O.D MRSC Indore. I
also express my sincere gratitude to Dr. Geeta Suri
for providing us an opportunity to interact with
professional people in the real corporate world. I
forward my gratitude for the compulsion of this
most wonderful aspect of our BCOM(HONS)
curriculum without which knowledge of
management is incomplete and futile.

My acknowledgement would be
incomplete if I didn’t thank my team mates. During
the research period we have developed a
camaraderie which was very healthy and enjoyable.
I am grateful for everyone’s support and help when
needed. Without them this training would not have
been the same.
 Table Of Contents
Topics

1. Introduction

1.1 Research Problem

1.2 Objectives of the Project

1.3 Limitations of the Project

1.4 Methodology

2. SWOT Analysis of Telecom Industry

3. Major Players in Telecom Industry

4. Advertising by Telecom Industry

5. Data Analysis & Interpretation

6. Findings

7. Conclusion

8. Annexure

8.1 Questionnaire & Bibliography

 EXECUTIVE SUMMARY

The main area of the project is to study the Consumer Preference towards
Telecom Operators In India. The sources of data collection used in the study are
both primary and secondary in nature. The real aim of the project is to study
the effectiveness and response towards telecom Industry provided by major
players.
In this project I have covered the Analysis of Telecom Industry of India. In this
analysis I have shown history and present scenario of the Telecom industry in
India. I have complemented this with the internal study of companies. I have
shown history, growth, market share and advertising strategies adopted by
Airtel, Reliance communication, BSNL and Voda Idea cellular.
The project is based on Consumer’s choices so I have first explained
about Telecom operator, its importance, managing decisions. I have analysed
the growth of telecom sector, share of telecom sector ,segment wise growth in
telecom sector, share of key players in market, new brands in telecom
equipments and service and share of sales in telecom sector.
Primary data has been collected in which focus group study had
been conducted to design the customer survey questionnaire with a sample
size 200 respondents. This survey has been conducted in INDORE. Secondary
data was collected through websites, newspapers, magazines and books.
INTRODUCTION
RESEARCH PROBLEM
OBJECTIVE OF THE PROJECT
LIMITATIONS OF THE PROJECT
METHODOLOGY
RESEARCH PROBLEM

→ Consumer Preference toward Telecom Industry

OBJECTIVES OF THE PROJECT

→ To know the best service provider among other players

→ To obtain consumer satisfaction level

→ To ascertain the overall performance the Telecom Industry

LIMITATIONS OF THE STUDY

1. Respondents were reluctant to share their experience accurately.

2. Unwillingness of Telecom Oerators to Provide the accurate Data.
3. The 172 number of responded cannot actually define the overall behaviour
of such an Industry
4. This project requires a lots of time and analysis that cannot be covered in the
In short notice.
 METHODOLOGY

RESEARCH DESIGN:
The research design is Descriptive studies. Descriptive studies are well structured,
they tend to be rigid and its approach cannot be changed every now and then.

Descriptive studies are undertaken in many circumstances:

When the researcher is interested in knowing the characteristics of certain

groups such as age, profession.
When the researcher is interested in knowing the proportion of people in
given population who have behaved in a particular manner, making
projection of certain things.

The objective of this kind of study is to answer the why, who, what, when and how
of the subject under consideration.

I have taken descriptive because my research includes the knowing the behavior
of customer towards Telecom Sector. I have analyzed how people of various age
groups respond to different Operator or their perception towards performance.
Also my survey is related to companies like Airtel, Reliance communications,
BSNL and Idea cellular.

The most important aspect here was to obtain the ultimate services provider
based on the different customers opinion because opinion matters at the last
and the ultimate way to find such is obtain a good and flexible research
methodlogy thus this not only helps in finding the useful results but the main
obejective of this whole research work.
 Types of Questions:

OPEN ENDED:

They give the respondents complete freedom to decide the form , length and detail
of the answer. Open questions are preferred when the researchers is interested in
knowing what is upper most in the mind of respondents.

PRIMARY RESEARCH:

This consisted questionnaire and interaction from various people. A focus

group study will be conducted to design the customer survey questionnaire
with a sample size of 200 respondents.

SECONDARY RESEARCH:
Sources of secondary data were primarily the Internet, journals, newspaper, annual
report, database available in the library, catalogues and presentations
 TELECOM SUBSCRIBER BASE IN INDIA
Indian telecom regulator TRAI has released the latest statistics showing the number mobile
phone customers in March 2019.

India has 1,170.02 million mobile phone customers in March 2019 against 1,169.29 million in
Feburary 2019, registering a monthly growth rate of 0.06 percent.

The wireless subscription in urban areas increased 0.08 percent from 647.70 million to
648.24million. Mobile phone subscriptions in rural areas increased 0.03 percent from 521.59
million to 521.77 million during the month.

Vodafone Idea has 427.60 million mobile subscribers in October 2018 as compared
with 341.65million for Airtel, 262.75 million for Reliance Jio and 113.41 million for BSNL.
BSNL’s mobile connections include 22,935 connections reported by its Virtual Network
Operator(VNO) customer.

Reliance Jio added 105,00,227 customers, while BSNL added 386,926 subscribers in October
2108.

Airtel lost 18,64,065 customers, while Vodafone Idea lost 73,61,165 customers as part of
theirstrategy in removing in-active subscribers on their 2G and 3G networks across the
country.Airtel has 99.57 percent active mobile customers on its 2G, 3G and 4G networks in
India.

Vodafone has 94.47 percent active mobile phone customers. Idea Cellular has 92.52 percent
active customers on its mobile network.

Reliance jio has 82.26 percent active mobile phone customers on its all-India 4G network in
India.

BSNL has 56.52 percent active mobile phone subscribers on its 2G and 3G network in India
excluding Mumbai and Delhi.