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U-90 Alternative KUMMfm · August 2015-May 2017 · Morris, MN
Strategic Communications, Social Media,
Public Speaking, Writing for the Web, The prairies only alternative, KUMMfm, on air college radio for the
Coaching and Training, Conference and
greater Morris area! Part of the Ampers Radio Network.
Community Etiquette
Publicity Director
•Negotiate offers with event sponsors and advertisers for
on-air/online ticket and product giveaways, concerts, radio
advertisements, etc.
•Network and communicate with other radio stations in Minnesota to
develop relationships and build brand recognition/reputation
•Develop sellable products for promotion and sales, developing
pricing strategy from hypothesis, sample impact test, and final result
analysis
•Develop brand imagery through creating cohesive design “bible” for
all brand elements, and implementing such on all printed and online
materials
•Give monthly presentations to 90+ DJ’s, updating them on publicity
matters including budget, new products, social media giveaways, as
well as accepting requests for new ideas (IE. concert to giveaways
tickets to)