BSP025 Business Environment Analysis

INDIVIDUAL WRITTEN COURSEWORK (90% OF THE FINAL MARK)

Convert Technologies Ltd. is a small software development company operating in
the UK. The company has decided to turn its attention to developing tracking
software for use in wearable and tagging devices. Tracking software has
applications in different markets and in order to make decisions about the company’s
future strategy, the owner of the business has commissioned you to provide a report
on ONE of the following:
 Residential and domiciliary care of the elderly (any country)
 Manufacturing (any country)
 Construction (any country)
 Agriculture (any country)
 Sports coaching industry (any country)

Structure your report in the following way (a suggested word limit is shown for each
section):

1. You should first identify how a tracking device could be used to solve a
problem in the business environment of your choice. For example;

 Why might a tracking device be useful in a residential care home?

 Why might a tracking device be useful in a factory?
 Why might a wearable tracking device be helpful to an
employer/employee working in a factory, on a construction site or in
agriculture?
 Why might a tracking device on a vehicle or on a piece of equipment
be useful in a factory, on a construction site, on a farm?
 Why might a tracking device be useful to a sports coach/athlete?

[~500 words]

2. Provide an analysis of the external macro environment for the business

environment of your choice. Provide a rationale for why you have used
specific tools to analyse the forces within the macro environment.
[~2000 words]

3. Provide an analysis of the external micro environment (the operating business

environment) for the business environment of your choice. Include in this
section, an in-depth analysis of key stakeholders within this sector. Provide a
rationale for why you have used specific tools to analyse organisations within
the micro environment. In this section you should also comment on the
interdependency of organisations and on the threats and opportunities
different stakeholders bring to this environment. Also consider how these
 opportunities and threats may change in the future. You may include a
stakeholder map in this section.

[~2000 words]

4. Conclude your report with a summary of your analysis and provide advice to
Convert Technologies Ltd. on how it should address findings of both a positive
and negative nature in the macro and micro external environments, if it were
to pursue a position in this industry sector. [~ 500]

5. Appendices should include any additional information (e.g. data/articles you

do not want to include in the main text of the report). This section will not
count towards your word limit.

6. All references should be Harvard style.

Your final report should be no more than 5,000 words. The individual written report
is worth 90% of your final mark.

INDIVIDUAL PRESENTATION (10% OF THE FINAL MARK)

You are required to deliver a 5-minute presentation (dates and time slots will be
confirmed).

You should base your presentation on a draft of your written coursework. Particular
attention should be paid to your initial analysis of the macro and micro external
industry analysis. A presentation structure will be provided in your tutorials.