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  • Research Questions and Hypotheses

    Transféré par

    Prabhakar Rao
    12 vues1 page
    This document lists 5 research questions about factors that may influence consumer satisfaction and motivation for online shopping: whether purchase satisfaction affects overall online shopping satisfaction; if trust issues affect motivation for online shopping; if geographical location affects choosing online vs. in-store shopping; how website reliability affects willingness for online shopping; and how customer service affects the online shopping experience.

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    This document lists 5 research questions about factors that may influence consumer satisfaction and motivation for online shopping: whether purchase satisfaction affects overall online shopping satisfaction; if trust issues affect motivation for online shopping; if geographical location affects choosing online vs. in-store shopping; how website reliability affects willingness for online shopping; and how customer service affects the online shopping experience.

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    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    12 vues1 page

    Research Questions and Hypotheses

    Transféré par

    Prabhakar Rao
    This document lists 5 research questions about factors that may influence consumer satisfaction and motivation for online shopping: whether purchase satisfaction affects overall online shopping satisfaction; if trust issues affect motivation for online shopping; if geographical location affects choosing online vs. in-store shopping; how website reliability affects willingness for online shopping; and how customer service affects the online shopping experience.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Research questions and hypotheses:

    RQ1. Is the purchase of goods or services satisfaction affects consumer's overall satisfaction
    on online shopping?

    RQ2. Whether the trust issues affecting consumer's motivation to shop on the internet?

    RQ3. Does the geographical location affecting consumer to choose shop on the internet over
    traditional in-store shopping?

    RQ4. Does the reliability of the website have an effect on consumer's willingness to go for
    online shopping?

    RQ5. How does the customer service result consumers online shopping experience?

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