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Student Name:
Artist Name:
Choosing a single:
You will consider the "Current" stage that your artist is at and you will select a single from their
existing repertoire (that is commercially relased) that you judge to have the most potential to
help your artist reach their one year goals and their overall career.
Description of Music: Looking back to PPIV and the use of persuasive phrases, in the table
below choose eight distinctive words or phrases that best describe your chosen single.
Underneath the table, utilize the phrases and words in this table to complete a convincing
(attention-grabbing) one paragraph description of your single. You can also utilize your Brand
Identity Map from assignment three to help bolster this description.
Description:
Misa ‘E Gallo is a Puerto Rican group devoted to Latin fusion. For that reason, “Como
Dice La Leyenda” is not your average kind of song. Misa ‘E Gallo seamlessly combines three
different genres from Puerto Rican folklore resulting in an energy-packed single. The single is
filled with Caribbean rhythms and spontaneous dynamics that will undoubtedly make you move.
The combination of styles present in the song indulges both music connoisseurs and for those
who simply want to dance. “Como Dice La Leyenda” is both a musical and fantastical voyage
rooted in Puerto Rican tradition and its culture. The title translates to “as the legend says.” Gerry
Pomales, the author of the song, shares a small tale of a foreigner arriving at an island where
people dance as an expression outlet. The traveler, who can’t dance, fell in love with a lovely
woman present at this mystical place. He has one problem; he doesn’t know how to dance. He
must overcome his fear of dancing and even if he doesn’t know how to he must bust a move
before he loses the opportunity. Gerry uses his unique storytelling lyrical content to take the
listener into a Caribbean journey rich in culture and in Latin flavor.
Press Release: Using the included example as a reference, write a press release below that
announces the release of the new single. Make sure to follow the points below and be original,
do not copy the provided example word for word.
Attention-Grabbing Headline
Generate interest and excitement
Visual Element
High quality image
Relevant
Elevator pitch
Generate interest and excitement
Is it newsworthy?
Story/Culture
Make it personal
Lead to the music through story
Specific
Who, what, where, when, why & how
Quotes
Past press or fan quotes
Stats/Accolades
Recent accomplishments or impressive stats
Call to Action
What do you want me to do?
o Buy tickets, buy album, Sign up for newsletter
Contact Information/Social Links
ORLANDO (February 26, 2019) Misa ‘E Gallo presents their latest release titled “Como Dice La
Leyenda”; an homage to Puerto Rican culture. “Como Dice La Leyenda” is filled with Caribbean
rhythms and spontaneous dynamics that will undoubtedly make you move.
Misa ‘E Gallo seamlessly combines three different genres from Puerto Rican folklore. Fusing
Bomba, Plena, and Yuba to create an energy-packed dance-floor-ready single. The title translates
to “as the legend says.” As the title suggests, Gerry uses his unique storytelling lyrical content to
take the listener into a Caribbean journey rich in culture and rhythm. The single will be available
February 26, 2019, in all major streaming platforms and for download on iTunes, Amazon and
Band Camp.
Along with the release, Misa ‘E Gallo will proceed to collaborate with Como Imagenes Media
Group in the production of the music video for the single. This is Misa ‘E Gallo’s 8th music
video in less than a year. The release date for the video is yet to be announced.
Misa ‘E Gallo had their first international media tour in 2016, where they had the opportunity to
play at reputable venues like El Casco Antiguo in Panama City, The LAMC Clemente center in
New York and The Wynwood Yard in Miami. Misa ‘E Gallo was also featured in the Puerto
Rican Christmas special titled “Cuba y Puerto Rico Son” sponsored by Banco Popular. The
group is currently planning their second tour with the hopes of visiting L.A., Mexico, and
Nashville.
To book Misa ‘E Gallo for your event, please visit www.misaegallo.com for more information.
List of Press/Media Outlets: Choose two Spotify playlists, two radio stations
(college/internet/satellite), two blogs, and one sponsorship opportunity that is in line with the
branding and target audience for your artist and their new single. You will then provide a
justification as to why you think each choice is an appropriate one. This could include follower
numbers, geographic region they are in, playlist curator contact, the genre of music they focus
on, similar target market, but the idea is to make it a reasonable and relevant justification.
a. Spotify Playlists (Refer back to the Heroic Academy article from this week’s reading and
make sure these are limited to what they categorize as Major or Indie Playlists. No
Spotify-curated playlists.)
References:
Puerto Rico Indie (2019) Puerto Rico Indie. Retrieved from, http://puertoricoindie.com