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EXPORT MANGO FROM THAILAND

http://www.komchadluek.net/news/regional/237224

Dr. Apita Bunsiri : rdiyep@ku.ac.th


Postharvest Technology Center, Faculty of Agriculture at Kamphaengsaen,
Nakhon Pathom 73140 THAILAND

29-November-2016
ASSIGNMENT

Successfulness of exporting mangoes from


experiences of Thai mango growers

Including challenges and lessons learnt for


post-harvest practices and meeting interntational
standards

Inclusion of smallholder farmers in the mango


value chain
Why do we still have ability to export the mango?
Because markets (consumers) still require it.
Yield X10 Ton

Office of Agricultural Economics


Report

Fresh mango
Total mango

The Export Value in 2015 (million Baht)


KOREA
It is still sold continuously, JAPAN
VIETNAM
with the increase of demand. CHINA
MALAYSIA

Neighbouring countries NETHERLAND


SINGAPORE

-Malaysia 64 mill.Bht. NEW ZEALAND


HONG KONG

-Laos 14 mill. Bht. LAOS


BORDER TRADE

August 8, 2016 from Komchudluek News


Cambodians bought 150 tons/day of Thai
mango at Rong Kluea Market,
Arunyaprated, Sra Kaew

Buying Selling
from Thailand 40 baht/kg in Cambodia
24-30 baht/kg 50 baht/kg in Vietnam
http://www.komchadluek.net/news/regional/237224
Comparision of border trade value among 4 contries :
Malaysia, Myanmar, Laos and Cambodia
during January and August 2014, 2015 and 2016

Million Baht

Jan-Aug 2016
Jan-Aug 2015
Malaysia Myanmar Jan-Aug 2014
Laos Cambodia

Million Baht Malaysia Myanmar Laos Cambodia


Jan-Aug 2014
Jan-Aug 2015
Jan-Aug 2016

Source : Departmant of Foreign Trade cooperation with Thai Customs


Successfulness of exporting
1. Knowledge mangoes
from Textbooks
from experiences of Thai mango growers

Markets (consumers) requirement

Information from Exporters/Government sectors /


Private sectors
-Mango cultivars : Nam Dokmai, Mahachanok, Chokeanan,
Khoew Sawoey, Fah Lun, Kaew, etc.
-Total number of order,
-Complaint and Complain,
-Regulations
-Research and development information /Academic
knowledge/Technology transfer
-GAP / GMP information/registration
etc.
2. Online Knowledge
Mango Growers
http://www.doa.go.th/hort/images/stories/gaphort/mango/mangomanage04.pdf
Technology Transfer : May 24-25, 2006
Chachoengsao mango growers
Group Leaders
-have had experiences of mango growing for a long time,
and overcome obstacles in life
-sacrifice themselves for other mango growers in-and-out
of the area
-are smart farmers who have the vision far, have the
knowledge and experience in the administration that can
make progress and organizational success in the future

Build up Confidence and Trustworthiness among


small holder farmers
Pricing Bargain
Produce, Carbon bag,
Smallholder aggregation : Pesticides,
-cooperative -community enterprises Fertilizers,etc.
Government Sector invested infrastructure
such as Hot water dip equipment and Cold room

For the Community Enterprise of


Chachoengsao Mango Growers
For the Cooperative of
Chachoengsao Mango Growers
Yellow =sweet and sour
Orange =sweet

Traceability
backto
plantation

Best by 20-Nov-2006
Establish THAI MANGO GROWERS ASSOCIATION
2014 : 41 Mango Groups 2016 : 48 Mango Groups
Communication among farmer groups, exporters,
government officials and involved persons
MONTHLY NEWSLETTER
THAI MANGO GROWERS ASSOCIATION

https://th-th.facebook.com/MangoAssociation/
MEETING among mango stakeholders
Farmers, Exporters, Government Officials,
Involved persons
Communication among farmer groups, exporters,
government officials and involved persons
Exchange experiences each other

Exchange information among farmer groups, exporters,


government officials, and involved persons :
-Problems and solving : climate change
-Production /Marketing information
-New regulations from the trading partner country
Newsletter 18-01-2016

Mango harvesting Timing


Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Kalasin
Khon Kaen
Chachoensao
Chachoensao
Chaiyapoom
Chiangrai
Chiangmai
Nakornratchasrima
Nakornratchasrima
Nan
Nan
Prajuabkirikhun
Pichit
Pitsanuloke
Pitsanuloke
Petchaboon
Petchaboon
Ratchaburi
Lopburi
Lopburi
Sakonnakorn
Srakaew
Srakaew
Sraburi
Planted area (hectare) Suphunburi
>3,200
Angthong
Angthong
1,600-3,200 Udornthani
Udornthani
800-1,600
<800
Non-planted area
Estimating Date : 12 December 2015

Yield (Tons)

Estimation of mango fruits that will be harvested


every month from November 2015 to December 2016

Thailand can produce mango the whole year round.


Thai mango market has competitors

Exporter

Japan Market
Mexico : red color Government
Chokeanan, official
Khoew Sawoey
Korea Market
Philippines Member of Mango
Grower Association
Peru : red color
Lunar new year festival

Thai mango Member of Mango


More expensive Grower Association
Keep quality
http://oknation.nationtv.tv/blog/akom/2014/07/27/entry-2

Thailand Consulate in Los Angeles, USA


Agroexportadora
El Palenque S.P.R.de R.L.
Oaxaca, Mexico

Khoew Sawoey,
Nam Dokmai
Mango season:
February-September

Price in USA
Thailand 30-40 US$/crate
Mexico 16-20 US$/crate

New cultivar / New Product / Joint Investment

mangosteen, rambutan, longan, litchi


Challenge
Market Expansion

National Bureau of Agricultural Commodity and Food Standard

Vapor Heat treatment :


Japan, South Korea, Australia, New Zealand

Thailand Institute of Nuclear Technology (TNT)


Irradiation :
USA, Canada, Australia, New Zealand

Border Trade
Malaysia, Myanmar, Laos, Cambodia
Trade Barrier

-Sanitary and Phytosanitary : Certification

-Plantation Certfication : GAP

-Pesticide Residue Determination : MRL

QUALITY and SAFETY

Good for Health and Environment


Technology Transfer
Postharvest Technology
of Irradiated Mango
At Chatchawal Orchid Co., Ltd.
Irradiating mango at Synergy Health Company

Stored in the cold room of


the company at 12oC

Checked mango fruits


at the company
after 3 weeks
Irradiated Mango
COATING CONTROL

3 WEEKS
CONTROL COATING COATING CONTROL
Fresh-Cut Green Mango
Fresh-Cut Ripened Mango
Conclusions
Successfullness of exporting Thai mango :
Market requirement
Mango grower groups with smart leaders having ability to produce
good quality mangoes that meet the international standard for the
whole year round
Establishment of Thai Mango Grower Association strengthen the
group greatly and create the network of stakeholder

All sectors : exporters, government officials, mango grower groups


and involved persons share the experiences and exchange
information continuously
>>> get information promptly
>>> set the production plan / improve operational efficiency /
solve the problems / create new approaches
All sectors Help to think, to do and to solve the problems for
THANK YOU FOR YOUR ATTENTION
sustainability of Thai mango

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