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Arenas:
Select the market segments in which your primary business-level strategy will apply.
☐ High-End
Vehicles:
In the market segments where your primary business-level strategy applies, will you rely only your existing products, or
are you planning to develop new products?
☐ Rely on existing products
Differentiators:
In the market segments where your primary business-level strategy applies, how will your products differ from those of
your competitors?
The product taste will be different from other competitors, the product packages will differ.
Staging:
In the market segments where your primary business-level strategy applies, what major moves do you have planned?
When do you intend to have these moves completed?
Keeping prices affordably low, and using promotional tactics like seasonal discounts.
Economic Logic:
Select the economic logic for your primary business-level strategy.
☐ Cost Leadership
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Supplemental Strategies
Clarify your business-level strategy for each of your target market segment(s).
Low-end.
Low priced products for the low end market.
Traditional.
Frequent advertising and marketing of the product
High-end.
Organize events, parties and occasions.
Performance.
Continuous investment, while increasing both quantity and quality of advertising
Size.
Remove all layers of functional management and connect all regional business units directly to the headquarters.
Performance Weights
Weights must total 100% (or 1.00, if using proportions). The maximum weight for any one measure is 25%. Your team
must choose at least one market-based measure and at least one profitability ratio.
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Mission Statement
What is your firm’s mission?
Vision
Clarify your firm’s vision. In other words, what is your Big Hairy Audacious Goal that your firm wants to achieve by the end
of the simulation?
To be the first choice for refreshment solution because of value delivery, in the right way and to all
stockholders
Executive Titles
List the name(s) and title of each member of your executive team.
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