Ontario Farm Fresh Marketing Association

2019
Products Catalogue
These products are available to OFFMA members ONLY. Use the order forms included with this catalogue to place
your order. Snail mail or email to info@ontariofarmfresh.com. DEADLINE FOR ORDERS is April 19,2019.

13% HST will be added on all orders (HST# 860479534) Ontario shipping charges will be added to the total order.

Items will be shipped in the middle of May. Payment is due when items are ordered.

NEW! - Farm Marketing from the Heart Attracting, Selecting & Retaining Great
By Charlotte Smith People
When you build deep trust with By Dr. Denis L. Cauvier Inside:
your customers, you create loy- This book takes a step-by-
al customers who wouldn’t think step, common sense ap- Road Signs 2
of shopping anywhere else and proach to dealing with one of Message Flags
tell all their friends to shop with the most important issues
you, too, assuring you a strong facing leaders today… deal-
Resource Books 2
customer base and taking the ing with the people side of Recipe Cards 4
mystery out of sales and mar- their organization. This book
keting. Farm Marketing from the covers every key aspect of
Banners 5
Heart shows you how to make recruiting, selecting, leading,
this your reality by combining developing, motivating and
the right mindset and approach to marketing with retaining great people. An organization that
a few sophisticated yet easy-to- use online mar- fully utilizes the information and tools con-
keting technologies to build your own thriving tained in this book can expect to:
and profitable farm. · Attract the best applicants
Softcover 60 pages $9.99 · Simplify the selection process
· Learn 101 of the very best interview ques-
101 Low Cost/High Impact Recruiting tions
Methods · Reduce team turnover
By Dr. Denis L. Cauvier · Improve leadership effectiveness
101 Low Cost/High Impact Re- · Enhance team moral and performance
cruiting Methods - Proven Strat- · Enjoy increased sales, client satisfaction and
egies to Attract Great Employ- profits
ees offers quick, common Softcover 114pages $20.00
sense solutions to dealing with
one of the most challenging FOOD TOURISM
issues facing leaders today… A Practical Marketing Guide
attracting large numbers of high By John and Linda Stanley
quality job seekers. With the The fastest growth in tourism is the
current tight labour market upon food tourism sector. Farmers’ mar-
us and every major indicator kets, taste tours, agri-tainment,
suggesting that the competition glamping, restaurants, farm shops,
for talent will only get tougher, this book will pro- wineries, and boutique food retail-
vide your organization with the winning tools to ers … food tourism has become an
find and attract great people. This book is loaded important part of holiday and busi-
with 101 practical, proven, low cost/high impact ness travel.
recruiting methods that will directly improve your Growth in food tourism is occurring
levels of customer satisfaction, reduce staff turn- in most developed countries with
over, decrease costs and boost your profits. tourists seeking taste experiences
Softcover 108pages $20.00 throughout the world. This new
book provides practical direction for food tour-
Page 2 2019
ism operators and farm retailers to develop
their businesses and cater to tourists needs.
It also includes a section on the future of this
fast moving trend. This a vital new study in a
vibrant and growing field that should be re-
quired reading for tourist boards, owners
and managers of retail farm operations, farm
marketing associations.
The authors, John and Linda Stanley are
always at the forefront of change in the horti-
cultural and agricultural industry around the
world. Considered by many to be the world’s
leading horticultural consultants due to the
sizeable economic returns they help clients
achieve, John has often been described as
“The Retail Guru”.
Softcover 241 pages $50.00
Printed by CAB International, UK in limited
quantities. Get yours today!
Do the Tough Things Right...how to
prevent communication disasters in
family business.
By Elaine Froese
“Are you having a hard time start-
ing the conversations about who
gets the family business, and
when?" This book is designed to
help you nail down the key chal-
lenges you need to talk about.
It's a workbook style, so you can
write your responses to the tough
questions certified coach Elaine
Froese asks. Her expertise in
solving the people communica-
tion problems for family business,
particularly farm families, will help
you avoid the mistakes that others typically
make.
Softcover 162 pages $30.00
Zingerman’s Staff Guide
Zingerman’s was founded
in 1982 by Ari Weinzweig
and Paul Saginaw as a
small corner delicatessen
in Ann Arbor, Michigan.
Today they are a communi-
ty of eight unique business-
es, with almost 600 em-
ployees and over 45 million
dollars in annual revenue.
They’re still in Ann Arbor,
and their long-term vision is to grow to in-
clude 12-18 businesses, all in the Ann Arbor
area. During their 30+ years in business,
Zingerman’s has been recognized nationally
for their exceptional products and customer
service as well as their unique business
model.
The Staff Guide is full of the business reci-
pes and tools that support the success of the
Zingerman's Community of Businesses and
can be applied to your business as well.
Softcover 68 pages $10.00
Employee Manual Template
This handbook was created by Cindy Ashton
of Ashton Consulting for the 2013 OFFMA
Summit. It was done as a starting point for
you to create a customized Employee Manual
for your farm business. You can also down-
load a WORD version from the OFFMA web-
site under resources/sample-employee-
manual.
Softcover 19 pages $7.00 each
Ontario Farm Fresh Fun Activity Book-
let
These useful little books have
been very popular. The activities
are targeted at 7 & 8 year olds
and cover a variety of agricultural
commodities. Stock up and use
them as give aways for school
tours or special visitors.
Softcover 14pages
No minimums $.20 each, $60.00
for a box of 400
Under a Sunflower Sun
Share the rhythm and joy of children’s poems
enhanced by vibrant, evocative illustrations
that take you through the seasons on Strag-
gle the Scarecrow’s farm.
Connect with the natural
pace of rural life through po-
ems and illustrations of won-
der, whimsy and humour.
A beautifully done book that
is a dream realized for the
author and illustrator team
both from Ontario. Together,
they have created a book to
catch the imagination of parents and children
as they explore Straggle’s farm.
Softcover 34 pages
$6.50 (suggested retail price is $9.95)
Outstanding Customer Service: Your
Best Marketing Strategy
This guide book was developed by Angela
Leach from PlanInsight to assist on-farm mar-
keters to train their staff in customer service.
The guide includes a customizeable trainee
handout and worksheet. It can be used hand
in hand with a YouTube webinar to make
training effective and easy for owners. You
can also download a version from the OFF-
MA website in the ’member only’ section.
Softcover approx.20 pages $10.00

ROAD SIGNS
Approximately 13”x17”, 12
pt. coated card stock pa-
per. Four colours, varies
with food item, printed
one side with fade re-
sistant ink. Check order
form for list of specific
types of fruits and vegeta-
bles available.
Cost: $3.00 each or $2.50 each for 10 or
more (any combination of 10 signs).
MESSAGE FLAGS
Each nylon flag is 3’x5’ with bright, eye-
catching colours. Cost: $35.00 each
Open Flag
Let customers know you are OPEN for busi-
ness. Bright red, white and blue colours.
Vegetable Flag
Bright orange and yellow bands with black
lettering.
Sale Flag Help get the word out about your
sale. Red, white and blue with black letter-
ing.
RESOURCE BOOKS
Birthday University Workbook
—3 copies left We
have a few copies of the workbook that was
used during the Birthday University Work-
shop in March 2011. It is an valuable re-
source if you are doing or thinking about do-
ing birthday parties on your farm. You won’t
find this resource anywhere else and we
won’t be printing additional copies. Act now if
you doing or planning on offering birthday
parties at your farm.
Soft cover 89 pages $60.00
CD’s
Human Marketing, a 3 CD Audio Seminar
The Donald Cooper Corporation—3 copies
left
Page 3
“We are all human beings selling something
to other human beings. How complicated
should that actually be?” Whatever busi-
ness you’re in, your #1 problem is simply
this...there are too many other people sell-
ing what you’re selling! Too many competi-
tors and not enough customers, that’s your
biggest problem. The solution is to create,
deliver and communicate, compelling cus-
tomer-owning value that clearly differenti-
ates you, ‘grabs’ your target customers and
grows your bottom line.
This 3 hour CD is complete with 34 page
Implementation Guide. Deadline
Cost $50.00
for orders
Innovative Merchandising and Display to
Increase Your Bottom Line, John Stan- is April 19,
ley’s 2010 Pre-convention Workshop
An audio recording of John’s workshop
2019. Get
along with a workbook to fill out as you lis-
ten to the CD. Great way to share infor-
yours in
mation with your employees as well. The
one day workshop discusses
TODAY!
- retailing with the customer in mind -
how to play the image game
- merchandising for success
- building displays that work
- the role of the team in increasing the aver-
age sale per customer
- implementing new ideas
Cost $40.00
Bus Tour Photos
Couldn’t make the bus tour but curious what
you missed. This CD is the next best thing.
It contains over 200 photos taken on the
bus tour as well as the scouting tour. A col-
oured thumbnail sheet is included to making
identification easier. Pictures available for
the 2006, 2007, 2008 and 2009 tours. Indi-
cate on order form which year you would
prefer.
Cost: $15.00 per year
Bus Tour Library 1988—2008
Almost 20 years of pictures from OFFMA
bus tours all on one CD. Over 2,000 images
that have been catalogued according to
year of the tour as well as headings like
signage, displays etc. Truly an invaluable
collection.
Cost: $60 for the complete set
Page 4
MISCELLANEOUS PRODUCTS
aMAZEing CORN
Developed by OFFMA with OAFE,
A teacher’s guide to Ontario corn. Do you
know a teacher or a class that might bene-
fit from this guide? Also an excellent re-
source if you are doing school tours. List of
curriculum connections, lots of activities
related to corn and corn plants.
Soft cover 24 pages $5.00
RENTALS
Zingerman’s DVD’s
1. 3 Steps to Giving Great Service
Zingerman’s share their core customer ser-
vice concepts from The Art of Giving Great
Service Seminar in a fun and memorable
lesson that will get your organization start-
ed building great service skills and culture
into every single element of your business’
activity.
Length: 22 min. weekly rental $50
2. 3 Steps to Great Finance
At Zingerman’s they believe that Open
Book Management has been a key to their
financial success and one of the "secrets"
behind how they are able to thrive. This
DVD is all about Zingerman’s rules of fi-
nance, keeping score and sharing the suc-
cess. You'll see Zingerman's staff in action
and hear them explain in their own words
why creating an Open Book organization is
a much better way to work— and the way
of the future.
Length: 26 min. weekly rental $50
FRUIT & VEGETABLE BANNERS
These banners are made of heavy duty 8 mil
white polyethylene material, all edges are
hemmed. They are 8’x3’ and are reinforced
full length top and bottom with ties that ex-
tend 4 feet on either side of the banner. See
order form for specific options.
The banners are two colours (red, green,
black or orange depending on the particular
sign), with a picture on the side and large,
legible lettering.
Cost is $60.00 each or 3 or more for $55.00
each.
3. 5 Steps to Effectively Handling a
Complaint
Zingerman’s service recipe will help take
the stress out of one of the most challeng-
ing encounters in customer service. With
practice, and using Zingerman's easy-to-
follow recipe, you can start seeing com-
plaints as gifts rather than as trials.
Length: 20 min. weekly rental $50
FISH! DVD—Catch the Energy, Release
the Potential
Imagine a workplace where everyone
chooses to bring energy, passion and a
positive attitude with them every day. An
environment in which people are truly con-
nected to their work, to their colleagues and
to their customers. FISH! is a tool to help
you lead people toward creating that envi-
ronment.
1 week rental $50.00
Winning at Retail—VHS Video
John Stanley & Pete Luckett
A dynamo team presents their ideas around
retail merchandising.
1 week rental $30.00
Strawberry Recipe Flyers Kit
Created by the North American Strawberry
Growers A package of 20 photo-ready
strawberry recipe flyers that can be person-
alized and used to make a variety of flyers.
Approximately 80 recipes in total.
Cost: $25/kit
Heavy duty banners for Sweet Corn & Fresh
Strawberries ONLY
These banners are 13 oz. vinyl, all edges are
hemmed and grometted every 2 ft.
Cost is $115.00 each or 3 or more for
$105.00 each.
Both types of banners are fairly sturdy and
will perform well against a building where the
wind is not a problem. If they are placed out
in the open, they will be affected by winds.
We cannot guarantee the banners for wear.
 Page 5

Looking for a particular item that will help you with your farm mar-
ket. Let Cathy know, she can keep an eye out for it as well. OFFMA
is always looking for new merchandising products. If you have
something that works, pass it along for other members to enjoy.

Monster Murals
They come in a mailing tube with 8 images on a
long roll per tube. The murals and mailing is free
right now but after this year, there will be a
charge of $20 per tube.

The murals are approx. 3’ x 6’ and were very

well received last year. They work as a colouring
station or something to give a class that visits
the farm.

Feather Flags
Feather flags are a great way to get some
roadside attention. We have strawberry, sweet
corn, apple, blueberry, pumpkin and watermel-
on. They are 13’ tall and move with the wind
and are definitely eye catching.
Cost is $185 + HST and shipping each for the
flag and $95 + HST and shipping for the pole
set.

Ontario Farm Fresh Marketing Association

PO Box 250 Gormley, ON L0H 1G0
ph: 905-506-0371 fax: 647-556-7254
info@ontariofarmfresh.com
OntarioFarmFresh.com