Authorpreneurship: The Art of Turning Your Book Into A 7-Figure Business Online

A U T H OR PRE N E UR SH I P
AuthorpreneurSHIP
THE ART OF TURNING YOUR BOOK
INTO A 7-FIGURE BUSINESS ONLINE
TY WARD
1
THE AUTHOR ECONOMY

HAS CHANGED
2
Writing a good book isn’t enough anymore.

Very few authors today meet financial, lifestyle or impact goals only writing books.
publishing deals are increasingly irrelevant.

Even the “Big Five” publishers are at a loss for how to sell books these days, often looking
entirely to you, the author, to sell your own books.
A social media following or email list

isn’t enough to create financial stability.
Even the largest “tribes” online don’t magically turn into
consistent, predictable income.
if you want to create sustainable impact and economics as an author,

you must learn how to build a business online.
And, as we’ll see, the escalation of the eLearning industry presents unparalleled opportunity
to do just that.
3
1 EVOLUTION OF THE Authorpreneur

Hi, I’m Ty Ward and I’m a bit too familiar with the new set of challenges authors have to deal
with today.
During the 9 month process of writing, re-writing and releasing my first book, I was also
simultaneously responsible to grow an audience online. And that was on top of running my
marketing agency to pay the bills … having a second child … and of
course, doing my best to convince my wife this would all be over soon.
;)
And yet, my work had just begun because even with a publisher, I was
apparently solely responsible to sell said book! (Any of this sound
familiar?)
Burnout ensued. Sales disappointed. And I haven’t read a word of my

first book since. Ty Ward
I am, however, incredibly thankful for this experience, because it gave

me a front row seat to the new demands on authors! It also has shaped my pursuits ever since—
including pivoting my marketing agency to exclusively help authors adapt to this evolving
landscape.
Over the past 5 years, I’ve had the opportunity to help create and launch over a dozen author-
centric businesses online—all of which do six- or seven-figures.
I’ve also watched the rapid evolution of eLearning, which just in the past 10 years has grown
into a $275 billion (with a b) dollar industry —creating a new world of possibilities.
Today, it’s said that 74% of adults in the Western world

are actively committed to lifelong learning. This demand
and the accessibility, flexibility and relative affordability
explains the boom … and why everyone from Oprah to
Steph Curry to Malcolm Gladwell have their own
eLearning products.
4
 
With these possibilities, a new class of authors has emerged…  
+ They disprove the stereotype of starving artists.
+ They know there’s more to building lasting influence than fishing for the next publishing
deal or accruing social media likes.
+ They have it all—the exposure, impact and finances.
+ They’ve created sustainable impact and economics as an author by building a business
around their writing online.
I’ve had the opportunity to help guide several of these entrepreneurial authors.
Authors like comedian, coach, and world traveler JP Sears, who

went from unpredictable Youtube checks to an eLearning
business that generates consistent, predictable income, 85% profit
margins, and demands no more than a one-hour work week!
Or author and speaker Havilah Cunnington who is no longer

dependent on book sales because of the thriving online university
we grew together. Her eLearning platform Truth to Table now
has a 2000+ member learning
community and eight unique, on-
JP Sears
demand courses!
JP and Havilah are just two of many thought-leaders I’ve worked

with who I’ve seen leverage this evolution of eLearning to create
sustainable, profitable impact.
Now, it’s your turn!
Whether you’re a New York Times Bestseller or self-published, Havilah Cunnington

building a profitable business around your writing is not only
possible—it can be uncomplicated, relatively inexpensive and complimentary to your
message and mission in the world.
That is of course, if you build with these 5 keys. ;)
5
2
THE MAKING OF
AN Authorpreneur
After years of guiding authors in the digital space, I've observed five critical “ingredients”
that consistently emerge in every successful case of an author building a business around
their writing.
These 5 keys are now the foundation of The Advocate Accelerator — a process I've walked
authors through to turn their writing into a sustainable, profitable eLearning business …
all of which are now doing 6-or-7-figures online!
THE 5 KEYS OF AuthorpreneurSHIP:
METHOD MAP
M E N TA L I T Y
MODEL MANPOWER
> Real-time Insights

Be sure to join the > In-Depth How-tos
> Mastermind Dynamic
AUTHORPRENEURS > And More…
Private Facebook Group!
JOIN NOW
6
1) Authorpreneur Mentality
Shifting from an author building a brand online

to an authorpreneur building a business online.
The mentality of a thought-leader is a beautiful thing. It is what got you to where you are
today! However, building a sustainable business around your writing demands an entirely
different mentality — an entrepreneurial mentality.
I’ve seen this mentality be a linchpin of success for authors, time and time again. I’ve also
seen the its absence be the greatest limitation of growth.
Cultivating this mentality within your approach online starts with a subtle and
surprisingly vital shift from:
An author creating a brand online...
To an entrepreneur building a business online.
Early on in my journey as an author, I believed that creating an audience and brand online
was synonymous with building a sustainable career.
Yeah, I was wrong.
After reading a book on tribe-building, I published a blog every week for over a year. I
somehow acquired between 3 and 4 million unique impressions on my articles, convinced
28,453 people to give me their email addresses and made exactly $0. (Yes, Zero with a Z.)
7
Granted, I didn’t try to make money, but that wasn’t because I didn’t want to. I thought the
same thing several of even my most successful clients have assumed: If I build the tribe and
brand, the money (a.k.a. sustainability) will follow. HINT: It never did. ;)
Don't get me wrong, I'm a believer in tribe-building and the power of social media, email
lists and even PR—but only when integrated into a more entrepreneurial approach. More
specifically, when integrated into a three-dimensional approach:
The Authorpreneur Mentality is a balanced and three-dimensional commitment to

platform, profit, and people.
—> Platform: The pursuit of creating quality attention around your message and cultivating a
depth of relationship with a highly relevant audience.
—> Profit: An intention towards, value for and plan to see a return on your financial, time
and energy investments.
The goal here is to develop and commit to a profit plan—rather than stay busy with things
that don’t accrue into what we really want: lasting, supported, scalable impact. Grow your
profit, grow your impact!
—> People: A commitment to helping people grow.
Arguably the most important of the three, our commitment to growing people will determine
the sustainability of our impact and business. As we’ll see in key #3, if we can do this well, it
8
is the single largest determining factor in our audience’s loyalty, and therefore, customer
retention!
I’ve never seen the power of shifting from an author to Authorpreneur Mentality more than
when working with Danny Silk, an author and speaker in relational intelligence.
Danny came to me with a decent amount of attention in his niche, but a strong hesitancy
towards trying to sell and monetize his message. He had real commitment to platforming
and people, but his fear was the same as most influencers I work with: I don’t want to
compromise my impact by selling and trying to build a business.
Danny adopted the Authorpreneur Mentality and saw that a focus on sales and R.O.I.
(return on investment) didn't hurt his impact, but only enhanced and sustained it!
He launched the The Life Academy—an

eLearning University—and quickly went from
an email list of 4000 and zero online revenue
streams to a list of over 70,000, nine margin-
rich eCourses and a subscription-based
learning community.
As Danny has seen, this mentality shift from

author to Authorpreneur is not just
another new requirement to add to your
list. It is the unprecedented opportunity of the modern era to align with!
“
“Ty and his team are extremely skilled in understanding what it is that you’re wanting to
accomplish and helping you build a strategy that unveils like a GPS guiding you through
unfamiliar territory.”
- Danny Silk, The Life Academy
9
2) IDEAL Product Model

AUTHORS: You’re not hitting your financial, lifestyle or impact goals because…
You’re selling books! (an obnoxiously low-leverage product model)
Think about it.
You spend 3-12 months of your time transposing a mass of content into a manuscript. You
work with an editor for another two months. You sit around for a couple months and wait for
your launch on the publisher’s calendar. Upon launch, you spend endless hours doing PR or
take on 3x as many speaking engagements as you typically would. You spend a hefty budget
on online advertising to reach as far and wide as you can because with such a small price tag,
you have to sell a ton of books for it to pay off.
And you do all of this for the privilege to take home 10% of a $15 product, giving the rest to
a publisher (who didn’t do much more than put their logo on it’s spine) and resellers.
Turn the same content into a methodology & process and transpose it into an eLearning
video or audio curriculum—like an online university (series of eCourses)— for example.
You spend 1-4 WEEKS of your time transposing a block of content into an outline & script.
You film the series in 1-2 wks & have it back from post-production within another 2. You
launch an online marketing campaign, requiring a smaller budget than a book, no travel & a
fraction of your time. You charge 10-30 times what you would for the same block of content
as a book & don’t have to share the spoils in exchange for a logo on its spine. Your content
now lives in a far more interactive & agile container and when created with care, supports
deeper transformation for your customer.
The math of eLearning verses other product models is simple. What is not so simple
however, is choosing the IDEAL eLearning product model for YOU.
10
There are plenty of great product models with eLearning . For authors, this can be both a
huge gift and a source of nearly endless distractions.
An 11x New York Times bestselling author and I were recently exploring the best product
model for him when the idea of creating a lower-priced, subscription-based learning
community came up. I’ve helped launch several in the past and they have proven to be highly
profitable. However, as we dug in, a few things came to light.
+ His schedule didn’t permit him to create any real-time content and he wanted to batch everything.
(Note: Batching is not conducive to retention-focused products.
+ He wanted to teach people how to make money—a genre of content that doesn’t just allow you to
slap on a higher price tag, but demands it so that it meets its perceived value.
+ His content was largely based on methodology vs. a focus on real-time implementation.
These discoveries made it clear that a subscription-based, continuity product was not a ideal
model for his type of offering, financial goals or lifestyle.
Instead, I‘m working with the author to transpose his top-selling books into a series of
masterclass courses. This model allows us to batch create and increase the price tag
considerably, while keeping the content foundational and method-focused.
With a profusion of product model options at your fingertips, don’t look for just ANY way
to build a business online. Look for models with the highest amount of leverage, margin
and congruence considering YOUR goals, content and lifestyle!
Here are a few eLearning product model examples from previous clients.
UNIVERSITY
SUBSCRIPTION On-Demand Course or series of PROGRAM
Membership-based Community or Courses from $49-$2000. High-touch process with an active
Channel from $5-$200/month. guide and curriculum from $2500+
11
And here are a few

ways we analyze each…
BO O K SUBSCRI P T I ON* UNI VERSI T Y** P RO GRAM** *

Original Content
High High Low Low
Requirements
Production
9 - 12 months Ongoing 3-4 Weeks 4-6 Weeks
Requirements
Impact
*Does it facilitate real Low Medium Medium High
Transformation?
Profit-Margin Small 5x 10x 100+x
Scalability
Yes No. Yes Yes.
*Can it exist without you?
Also, here are a few examples of the kind of questions we ask when exploring the ideal
product models for a client.
1. Does the model support the depth of impact I want to make? (IE: eCourses are great
for education and perspective-driven content, but don't facilitate a transformational
journey as well as a continuity offering.)
2. Which model maximizes my existing content? (IE: You can fluidly transpose your
book(s) into an eCourse, but making the jump to a year-long continuity product may
require frequent trips back to the writing desk.)
3. Which model isn’t dependent on MY ongoing engagement? (IE: Yes, you could create a
high-ticket consulting package around YOU, but it would require you to take on
3-12 month commitments. Would a slightly lower ticket consulting package
managed by other consultants be better leverage for you?)
Take the time to explore what model resonates and aligns with what you really want in this
next season. I’ve seen this exploration make all the difference between creating just another
mediocre product that burns you out and one that gives you energy and creates a sustainable
future.
12
3) ADVOCATE METHOD
Marketing and sales for impact-driven authors.
When Graham—a niche inspirational author and speaker—came to me, he was spending an
average of 200+ days a year on the road speaking and was looking to spend more time at
home and have deeper impact with his audience. Now he’s
speaking less than 10 times a year and collecting high-five-
figure checks every month from his eLearning business—
which includes a subscription-based, premium channel
with 3000+ members and boasts a 90%+ retention rate!
There are plenty of reasons for Graham’s product success,

but none are greater than his relentless commitment to the
Advocate Method—and approach I’ve developed to online
marketing that is designed for LASTING,
PROFITABLE IMPACT (not just short-term
conversion and sales numbers).
Regardless if your customer would ever see it this way or

not, marketing is about understanding how your customer
feels right now … how they want to feel … and offering a
way for them to feel the way they want to feel. ;)
The Advocate Method is designed to understand emotional needs at every stage of your
customer’s journey, relative to your offering, and guide them through each one!
13
ADVOCATE:
One who comes to the aid of, 
champions and empowers.
CUSTOMER JOURNEY
*Can be applied to a brand’s overall

marketing approach or a specific campaign.
Copyright:14Advocate.Is
Let's take a closer look into these stages and how they’ve been applied.
NOTE: I’m going to take a little more time for the first three stages and only touch on the last two,
as the former are more relevant for the initial phase of launching an eLearning business.
Stage One: Become Relevant Through Empathy

The first currency of marketing isn’t money, it’s attention. And in a world as noisy as ours,
your customer’s brain is wired to tune out anything that isn’t acutely relevant to them.
Follow the word relevant to its Latin root and you’ll find “revelo,” the same root of “relief ” and
“raise,” or more directly “raise up.” Even its root seems to support the point that in order to be
relevant to your ideal customer, you must offer relief, and a path up and out of that pain.
The art of this initial stage is about identifying your customer’s pain and a way out. Both
are the result of empathy, or the ability to understand and be relevant to how your customer
feels.
In a recent empathy experiment with JP Sears, we published a survey

asking about the primary frustrations of his tribe. (And of course
packed it full of entertainment value seen to your right.) ;)
We designed a product around health, emotional wellness and

relationships, as these topics were the most popular on his Youtube
channel. However, the survey showed that the biggest frustration was
an inability to build an income doing what they loved.
Did we scratch our original concept? Not at all. We simply chose to

add key interviews and content to address this primary need of
income-building into the offering.
The launch brought in over 2000 customers—largely in part because

we made the decision to implement empathy and become as relevant
to the needs of his audience as we could.
15
Stage Two: Cultivate Trust Through Relationship

Once you’ve got attention, it’s tempting to jump right into sales…but if you’re interested in
long-term sustainability for your business, along with depth of impact, this stage is about
inviting your customer into a relationship with you as a brand, and as a human. Much the
same as offline relationships, the foundational ingredient of any thriving relationship is
TRUST.
Pulling from my previous marketing “experiments” and the studies by Maurice Schweitzer,
Ph.D. and Adam Galinsky, Ph.D. (documented in their book, Friend or Foe), cultivating trust
online is developed from three sequential elements:
Trust = Ability + Vulnerability + Consistency
Within the Advocate Method, this formula informs everything from our branding and
communication strategy to our marketing tactics. If interested, here are a few ways we’ve
implemented each!
ABILITY VULNERABILITY CONSISTENCY
: Demonstrate that you’re : Be human. : Show up consistently for them.

capable of helping your
—> Celebrate past failures and —> Publish highly relevant and
audience.
share personal values. valuable, free content
—> Debunk misconceptions consistently.
—> Use branded or business
and provide “ah-ha”
content only 30-40% of the time —> Use private Facebook
moments for free.
on social. The rest should be Groups to give more access and
—> Share your own story of about life—like cell phone videos self-generating community.
overcoming often. giving a behind the curtain view.
—> Pay for “reach” via Facebook
—> Creatively use PR —> Find ways to connect your Ads with helpful content to stay
spotlights, case studies and business to your purpose and in front of your audience.
video testimonials. share about that bridge often.
16
Stage Three: Invite Reciprocity Through Commitment

Now that we’ve won attention and contributed value to our customer, it’s time to take a step
further. As in any relationship, the only way to gain momentum and depth is in a reciprocal
exchange of value. In our case, this next level of commitment we're asking for is an exchange of
monetary value.
The Advocate approach to sales is designed to be (and to feel like) an invitation to better
your life from someone you deeply trust.
Without getting into authentic sales tactics used at this stage, the biggest thing to understand
is that this approach is most concerned about the question:
Does “x” sales tactic support or damage my customer’s overall journey?
We want to maximize conversion, but not at the cost of damaging trust with over-
promising and under-delivering or manipulation of any kind.
Graham (as referenced earlier), said something when learning this method that had a way of
capturing this mentality to sales perfectly.
I’ve always believed that if you have to pressure someone into a sale, you simply haven't
done a brilliant enough job at presenting the possibilities awaiting them.
Stage Four: Build Loyalty Through Transformation

NOTE: This is the most critical stage to understand as you create your eLearning product.
The reciprocal exchange has happened. Where many might file them away into the customer
bucket and immediately start looking for new leads, an Advocate knows that this potent
relationship has only just begun.
At this stage, our focus is on cultivating a sense of loyalty to us as their guide.
17
As we look again to relational science, studies have found that it’s not feelings of love that
keep couples together, but the idea of “self-expansion.” Your fidelity to an individual is
largely based on how much a partner “enhances your life and broadens your horizons.”
Is your product actually enhancing your customer’s life and broadening their horizons?
If not, you’re missing out on more than just an opportunity to help someone.
According to research from Harvard Business School, increasing customer retention rates by 5
percent increases profits by 25 percent to 95 percent.
Stage Five: Create Replication Through Empowerment

You’ve successfully made the rare step and developed customer loyalty. Now what?
This stage is all about equipping them to take your methodology and create their own impact
in the world. It’s about instilling your values and worldview into your tribe, and creating a
structure for people to be empowered within your business. It’s also the key to creating a self-
sustaining profit engine.
When we intelligently empower others to use our methodology, it only enhances our
exposure and appeal.
In the end…
The Advocate Method can be applied as an overall marketing approach for a brand and/or a
strategy for a single campaign.
Regardless, I’ve not seen another approach consistently create both short-term results and
long-term sustainability the way this method has!

Be sure to join the > In-Depth How-Tos

18 JOIN NOW
4) THE RIGHT MANPOWER
The 5 skills you need on

your team to get to 7-figures.
It’s easy to waste a lot of money on the wrong manpower.
The advantage of eLearning products is the ability to create, sell and scale for pennies on the
dollar relative to other product formats. And yet, hiring the wrong people or even hiring the
right people at the wrong time can blow that advantage.
The full-service agencies. The jack-of-all-trades executive assistant responsible for writing
copy, managing social media and learning Facebook Ads. The website-designer cousin in
charge of launching and selling online products. The experienced marketer brought in on a
full-time, overly-generous salary ... whose first step was to go hire a team. ;(
From my “adventures” with over a dozen different teams in the author space, I’ve seen how
much of a difference the right team with the right skills sets and structure can make—
especially to your sanity. ;)
The 5 Skills You Need to Get to 7-Figures…

You most likely don’t need five people on your team immediately and in some cases, not ever.
However, you will need these 5 skill sets on your team in some capacity as you scale.
NOTE: Determining which gift-set to hire and when largely depends on your own strengths and
what you want to be doing for your business.
19
THE STRATEGIST
This is someone with experience in the digital and ideally, eLearning space that can transpose
who you are and what you want to accomplish into an actionable plan.
I recommend partnering with a strategist day one to develop a clear and profit-driven plan,
but proven experience and high-level strategy for the digital space isn’t cheap today.
One alternative is to bring them in on a consulting basis. In my case, I’ve built a 90-day
process I walk authors through to architect and launch their businesses. This is typically
enough time to get the clarity and training needed. #shamelessplug
THE OVERSEER
An administrative-minded person who is comfortable with the online space, can manage a
team, and can take responsibility for the implementation of a strategic plan.
NOTE: I’ve commonly seen long-term executive assistants transition into this role, as they are
familiar with your world and simply need to be empowered on this level.
I recommend starting as a part-time contractor, if possible, with the goal of being a full-time
contractor or employee as the business demands it.
THE CREATIVE PARTNER

This is someone to creatively partner with who has writing experience, a communication-
style you like, and a commitment to learning your voice and instincts.
NOTE: Ideally, they would have the willingness and capacity to both affirm your creative instincts
and at other times challenge them.
20
I recommend starting with a project-based trial, then transitioning to a part-time or project-

based contractor, with the goal of becoming a retainer-based contractor as the business
demands.
THE NERD
A technical and web-savvy individual with experience in digital advertising.
One route to gte this skill set on your team is hiring a small-to-medium-sized Facebook Ad
agency to begin. As your business scales, hire in house and train.
THE AESTHETIC ARCHITECT

A graphic designer with a style you prefer, an good understanding of conversion, and a
commitment to learning your instincts.
I recommend doing a project-based trial, then start as a part-time or project-based contractor

with the goal of being a retainer-based contractor as the business demands it.
REMEMBER: You don’t need five people on your team TODAY!
The most important part of building the right team is that you are fully supported in your
genius and NOT frittering away time on tasks you’re not good at or those that don’t light
you up.
21
5) A CLEAR ROADMAP
Aligning the right mentality, model, marketing

and manpower for exponential growth!
With the rise of eLearning, it’s never been as possible as it is right now for you to monetize
your message online as an author. Unfortunately, this also means the space is increasingly
competitive, complicated and therefore, ineffective in creating actual impact for customers.
For example, there are currently over 40 learning management systems to host your product
… endless amounts of sales strategies and software and tools … countless product scripts,
plans —all with their pros and cons. AND in terms of ineffective: the average finish rate of
an eCourse today is between 3-7%!
In a recent discovery call, I had a client capture the challenge of starting an eLearning
business perfectly when he said,
I know I can throw stuff at a wall for the next year and some of it will stick …
“
but as much as I love wasting money and time, I think I’d rather just invest now
into a plan that works.
And that’s exactly what a roadmap is designed to do.
A good roadmap aligns the right mentality, product model, marketing strategy and
team to save you time, money and energy AND create exponential results!
In short, a good eLearning roadmap creates four things for you…
22
Clarity. You know exactly where you’re headed, and you’re armed with a
roadmap unveiling every step of the way.
Confidence.You have a deep belief in yourself, the value of your offering to the
world, in your team and in this roadmap. This deep level of belief wakes you up
in the morning excited and clear.
Understanding.You and your team have everything you need to implement each
aspect of workflow and tactics on your roadmap.
Momentum.You feel the fast energy that comes from alignment and results in
quick success upon launch.
These four things are what I want for you!
My hope is this short 5-part guide has offered a picture of what’s possible and given you
more clarity, confidence and understanding, along with the feeling of momentum!
I hope the experiences of JP Sears, Havilah Cunnington and others encourage you to join the
ranks of Authorpreneurs to take advantage of the unprecedented opportunity that eLearning
has created today.
Here’s to you having it all—the exposure, impact and finances!
Here’s to you creating sustainable impact and economics as an author by building a business
around your writing online!
- TY
PS) If you’re committed to building a 6-or-7-figure eLearning business around your

writing, I can help.
23
If you want to join the ranks of other Authorpreneurs and turn your platform
and writing into an eLearning business…
I've created the Advocate

Accelerator as an
opportunity to partner with
me and my team for the next
90 days to architect, develop
and launch an eLearning
product stack and build a
foundation for your
sustainable, seven-figure
business.
This is a highly-engaged 3-
month process with access to seven different mentors, a dedicated partner and myself to
guide you.
You’ll walk away with…
—> The ideal eLearning product launched that supports YOUR goals—financial,
lifestyle and impact.
—> A detailed product launch and scaling roadmap designed for both short-term
revenue and long-term sustainability!
—> A clear, tailored, and executable roadmap to develop, launch and grow your first
three eLearning products.
—> All the training, tools and detailed workflows you and your team need to execute
said roadmap.
—> And more…
This is everything you need to launch and eventually scale an eLearning business to 6-or-7
figures. But of course, I’m a bit biased. So, allow me to introduce you to a few previous
Authorpreneurs I've worked with to tell you about their experience…
24
“Ty helped me turn my genius into
“
a very profitable business online!
The best part is that it requires no
more than 1 hour per week from
me. His expertise of creating products,
campaigns and systems has been incredibly
empowering to me. I get to continue to play my
game and stay true to myself, but it’s now done
in an effective and strategic way that earns me CLICK HERE to Hear About JP’s Experience!
sustainable income!”
- JP Sears, Author, Comedian and Founder of PremiumAF
“I literally can’t imagine NOT
“
working with Ty! His clear strategy,
practical tools and uncomplicated
methods have been instrumental in
us building our online brand and business. … He
accelerated our growth in a way we didn’t even
know was possible. Within the first 45 days of
working with him, we easily 10x’d our
investment!”
CLICK HERE to Hear About Havilah’s Experience!
- Havilah Cunnington, Author, Speaker and
Founder of Truth to Table
“Tyler and his team are extremely skilled in understanding what it is

that you’re wanting to accomplish and helping you build a strategy that
unveils like a GPS guiding you through unfamiliar territory.”
- Danny Silk, Author, Speaker and Founder of The Life Academy
If you’re committed to building an eLearning business and would like to see if the
Advocate Accelerator is a good fit, fill out this assessment & we’ll be in touch!
TAKE THE ASSESSMENT HERE!

25

Be sure to join the > In-Depth How-tos

JOIN NOW
ADVOCATE ACCELERATOR
COPYRIGHT 2018
26

Authorpreneurship: The Art of Turning Your Book Into A 7-Figure Business Online

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Authorpreneurship: The Art of Turning Your Book Into A 7-Figure Business Online

Transféré par

Droits d'auteur :

Formats disponibles

A U T H OR PRE N E UR SH I P

INTO A 7-FIGURE BUSINESS ONLINE

THE AUTHOR ECONOMY

Writing a good book isn’t enough anymore.

publishing deals are increasingly irrelevant.

A social media following or email list

if you want to create sustainable impact and economics as an author,

1 EVOLUTION OF THE Authorpreneur

Burnout ensued. Sales disappointed. And I haven’t read a word of my

I am, however, incredibly thankful for this experience, because it gave

Today, it’s said that 74% of adults in the Western world

Authors like comedian, coach, and world traveler JP Sears, who

Or author and speaker Havilah Cunnington who is no longer

JP and Havilah are just two of many thought-leaders I’ve worked

Now, it’s your turn!

Whether you’re a New York Times Bestseller or self-published, Havilah Cunnington

That is of course, if you build with these 5 keys. ;)

THE 5 KEYS OF AuthorpreneurSHIP:

> Real-time Insights

Shifting from an author building a brand online

An author creating a brand online...

To an entrepreneur building a business online.

Yeah, I was wrong.

The Authorpreneur Mentality is a balanced and three-dimensional commitment to

—> People: A commitment to helping people grow.

He launched the The Life Academy—an

As Danny has seen, this mentality shift from

2) IDEAL Product Model

You’re selling books! (an obnoxiously low-leverage product model)

Think about it.

And here are a few

BO O K SUBSCRI P T I ON* UNI VERSI T Y** P RO GRAM** *

Profit-Margin Small 5x 10x 100+x

Marketing and sales for impact-driven authors.

There are plenty of reasons for Graham’s product success,

Regardless if your customer would ever see it this way or

*Can be applied to a brand’s overall

Stage One: Become Relevant Through Empathy

In a recent empathy experiment with JP Sears, we published a survey

We designed a product around health, emotional wellness and

Did we scratch our original concept? Not at all. We simply chose to

The launch brought in over 2000 customers—largely in part because

Stage Two: Cultivate Trust Through Relationship

Trust = Ability + Vulnerability + Consistency

ABILITY VULNERABILITY CONSISTENCY

: Demonstrate that you’re : Be human. : Show up consistently for them.

Stage Three: Invite Reciprocity Through Commitment

Does “x” sales tactic support or damage my customer’s overall journey?

Stage Four: Build Loyalty Through Transformation

At this stage, our focus is on cultivating a sense of loyalty to us as their guide.

Stage Five: Create Replication Through Empowerment

> Real-time Insights

Private Facebook Group!

4) THE RIGHT MANPOWER

The 5 skills you need on

It’s easy to waste a lot of money on the wrong manpower.

The 5 Skills You Need to Get to 7-Figures…

THE CREATIVE PARTNER

I recommend starting with a project-based trial, then transitioning to a part-time or project-

THE AESTHETIC ARCHITECT

I recommend doing a project-based trial, then start as a part-time or project-based contractor

REMEMBER: You don’t need five people on your team TODAY!

Aligning the right mentality, model, marketing

BO O K SUBSCRI P T I ON* UNI VERSI T Y P RO GRAM *