Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

Marked-up questionnaires

Attitudes to the Video Game Industry for NESTA (J10-037097)

Parents/Carers Survey Topline – 6 October 2010
ƒ 4,063 interviews were conducted with members of the UK general public face-to-face,
in-home, from 17-30 September 2010, using the Ipsos MORI Capibus.
ƒ Data presented are weighted to reflect the known national profile.
ƒ Results are based on 918 interviews with parents/carers of at least one child aged 0-19
years old (where 16-19 year olds are in full-time education), unless otherwise stated.
ƒ An asterisk (*) represents a value of less than half a per cent, but not zero.
ƒ Where results do not sum to 100%, this is due to multiple responses, computer
rounding, or the exclusion of ‘don’t know/not stated’ response categories.

PA1. Which one of the following industries do you think makes the most money
for the UK economy?

Base: All respondents %

Computer software 35
Music 23
Video games 22
Film 10
None of these 9
Don’t know 1
Source: Ipsos MORI

PA2. In financial terms, which one of the following do you think is the fastest
growing part of the UK’s film industry?

Base: All respondents %

CGI (Computer-Generated Imagery) 41
and visual effects
Film distribution (incl. DVD sales, TV 28
sales and online sales)
Film production 9
Cinema admissions 8
None of these 2
Don’t know 12
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

PA3. Which of the following parts of the UK film industry do you think has the
jobs with the highest average wages?

Base: All respondents %

CGI (Computer-Generated Imagery) 47
and visual effects
Production and scriptwriting 31
Sound and electrical 5
Camera operators 4
Don’t know 13
Source: Ipsos MORI

The recent films Inception, Prince of Persia, The Sorcerer’s Apprentice and Harry
Potter and the Half-Blood Prince are known for their CGI, that is Computer-
Generated Imagery, and visual effects.

PA4. In which country do you think most of the CGI for all of these films was
created?

Base: All respondents %

US 41
UK 27
Japan 12
China 4
New Zealand 4
France 1
Other 1
Don’t know 11
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

PA5a. In your opinion, what is the MOST important subject a child needs to do
well in at school to pursue a career in the CGI (Computer-Generated Imagery) and
visual effects industry?

PA5b. Which OTHER subjects do you think are most important?

Most important Other important

Base: All respondents % %

Computer Studies/Computer Science 32 15
ICT (Information and Communication 15 14
Technology)
Art 11 21
Maths 10 26
Design and Technology 8 15
English 7 20
Science (not specified whether 2 5
Physics, Chemistry or Biology)
Media Studies 1 4
Chemistry 1 2
Business Studies 1 2
Economics 1 2
Physics * 3
Biology * 1
Modern Languages (French, German, * 1
Spanish, Japanese)
Other – Performing Arts - 1
Other * *
None of these 1 2
Don’t know 8 10
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

Thinking now about video games …

PA6. To what extent do you agree or disagree with the following statements?

(a). Video games can help young people learn useful skills
(b). Working in the video games industry is a good career for a young person

Useful skills Good career

Base: All respondents % %

Strongly agree 8 13
Tend to agree 42 49
Neither agree nor disagree 23 23
Tend to disagree 20 8
Strongly disagree 6 4
Don’t know 1 3
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

PA7a. In your opinion, what is the MOST important subject a child needs to do
well in at school to pursue a career in the video games industry?

PA7b. Which OTHER subjects do you think are most important?

Most important Other important

Base: All respondents % %

Computer Studies/Computer Science 33 15
ICT (Information and Communication 18 13
Technology)
Art 9 19
Design and Technology 9 15
Maths 7 25
English 6 20
Business Studies 2 1
Media Studies 2 4
Science (not specified whether 2 4
Physics, Chemistry or Biology)
Biology 1 1
Chemistry * 1
Economics * 2
Physics * 2
Modern Languages (French, German, - 1
Spanish, Japanese)
Other – Performing Arts - *
Other - *
None of these 1 4
Don’t know 9 11
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

Attitudes to the Video Game Industry for NESTA (J10-037097)

Young People Survey Topline – 6 October 2010
ƒ 564 interviews were conducted with 11-18 year olds in the UK face-to-face, in-home,
from 16-23 September 2010.
ƒ Data presented are weighted to reflect the known national profile.
ƒ An asterisk (*) represents a value of less than half a per cent, but not zero.
ƒ Where results do not sum to 100%, this is due to multiple responses, computer
rounding, or the exclusion of ‘don’t know/not stated’ response categories.

YP1. Which one of the following industries do you think makes the most money
for the UK economy?

Base: All respondents %

Computer software 25
Film 24
Music 21
Video games 19
None of these make money for the UK 2
Don’t know 8
Source: Ipsos MORI

YP2. In financial terms, which one of the following do you think is the fastest
growing part of the UK’s film industry?

Base: All respondents %

Film distribution (incl. DVD sales, TV 34
sales and online sales)
CGI (Computer-Generated Imagery) 21
and visual effects
Cinema admissions 17
Film production 12
None of these is growing 2
Don’t know 15
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

YP3. Which of the following parts of the UK film industry do you think has the
jobs with the highest average wages?

Base: All respondents %

CGI (Computer-Generated Imagery) 33
and visual effects
Production and scriptwriting 30
Sound and electrical 14
Camera operators 6
Don’t know 17
Source: Ipsos MORI

The recent films Inception, Prince of Persia, The Sorcerer’s Apprentice and Harry
Potter and the Half-Blood Prince are known for their CGI, that is Computer-
Generated Imagery, and visual effects.

YP4. In which country do you think most of the CGI for all of these films was
created?

Base: All respondents %

US 52
Japan 16
UK 9
China 8
France *
New Zealand *
Other 1
Don’t know 14
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

YP5a. What is the MOST important subject that you need to do well in at school
to pursue a career in the CGI (Computer-Generated Imagery) and visual effects
industry?

YP5b. Which OTHER subjects do you think are most important?

Most important Other important

Base: All respondents % %

ICT (Information and Communication 31 25
Technology)
Computer Studies/Computer Science 29 23
Design and Technology 9 24
Art 9 17
Maths 4 15
English 3 13
Media Studies 3 13
Business Studies 2 3
Science (not specified whether 1 4
Physics, Chemistry or Biology)
Physics * 2
Chemistry * 2
Economics * 2
Biology * 1
Modern Languages (French, German, * 1
Spanish, Japanese)
Other 2 2
None of these - -
Don’t know 7 14
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

Thinking now about video games …

YP6. To what extent do you agree or disagree with the following statements?

(a). Video games can help young people learn useful skills
(b). Working in the video games industry is a good career for a young person

Useful skills Good career

Base: All respondents % %

Strongly agree 23 30
Tend to agree 41 40
Neither agree nor disagree 16 17
Tend to disagree 13 7
Strongly disagree 6 4
Don’t know 2 2
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

YP7a. What is the MOST important subject that you think you need to do well in
at school to pursue a career in the video games industry?

YP7b. Which OTHER subjects do you think are most important?

Most important Other important

Base: All respondents % %

ICT (Information and Communication 30 25
Technology)
Computer Studies/Computer Science 24 22
Design and Technology 12 20
Art 6 17
Media Studies 5 11
English 3 10
Maths 3 14
Business Studies 1 3
Chemistry 1 2
Economics 1 1
Science (not specified whether 1 2
Physics, Chemistry or Biology)
Physics * 3
Biology - 1
Modern Languages (French, German, - 2
Spanish, Japanese)
Other 1 1
None of these - -
Don’t know 11 17
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

Attitudes to the Video Game Industry for NESTA (J10-037097)

Young People Survey Topline – 1 November 2010
ƒ 537 interviews were conducted with 11-18 year olds in the UK face-to-face, in-home,
from 14-21 October 2010.
ƒ Data presented are weighted to reflect the known national profile.
ƒ An asterisk (*) represents a value of less than half a per cent, but not zero.
ƒ Where results do not sum to 100%, this is due to multiple responses, computer
rounding, or the exclusion of ‘don’t know/not stated’ response categories.

YP1. In which country do you think the video games Grand Theft Auto, SingStar
and Lego Star Wars were developed?

Base: All respondents %

US 45
Japan 21
China 13
UK 3
France *
New Zealand -
Other 1
Don’t know 17
Source: Ipsos MORI

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© 2011 Ipsos MORI.
 Video Game and CGI/VFX Industries – Parents/Carers and Young People Survey

Attitudes to the Video Game Industry for NESTA (J10-037097)

Parents/Carers Survey Topline – 1 November 2010
ƒ 3,989 interviews were conducted with members of the UK general public face-to-face,
in-home, from 15 October – 1 November 2010, using the Ipsos MORI Capibus.
ƒ Data presented are weighted to reflect the known national profile.
ƒ Results are based on 887 interviews with parents/carers of at least one child aged 0-19
years old (where 16-19 year olds are in full-time education), unless otherwise stated.
ƒ An asterisk (*) represents a value of less than half a per cent, but not zero.
ƒ Where results do not sum to 100%, this is due to multiple responses, computer
rounding, or the exclusion of ‘don’t know/not stated’ response categories.

PA1. In which country do you think the video games Grand Theft Auto, SingStar
and Lego Star Wars were developed?

Base: All respondents %

US 32
Japan 23
UK 12
China 11
France 1
New Zealand *
Other *
Don’t know 20
Source: Ipsos MORI

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© 2011 Ipsos MORI.