March 17, 2019

1 TABLE OF CONTENT:-
1.1 Entrepreneur.....
1.2 Background of Malik Riaz.....
1.3 Bahria Town’s Background.....
1.4 Early Days of Bahria Town.....
1.5 A Journey of Success.....
1.6 Welfare Projects.....
1.7 Chairman’s Message.....
1.8 Vision.....
1.9 Mission.....
1.10 References.....

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2 Entrepreneur
“An entrepreneur is a person who has possession of a new enterprise,venture
or idea and assumes significant accountability for the inherent risks and the
outcome.”
As a leader the entrepreneur is the main person behind a firm; she or he can
demonstrate her or his quality as a leader by choosing the right managers for
the firm.
A more generally held theory is that entrepreneurs emerge from the population
on demand, from the combination of opportunities and people well-positioned
to take advantage of them. An entrepreneur may perceive that they are among
the few to recognize or be able to solve a problem.

3 Background of Malik Riaz

Although Malik
Riaz belonged to a wealthy family, his father’s contracting business collapsed
when he was just 19. By that time, he began his career as a‘lowly clerk’ in Is-
lamabad. Although there is no information available on his educational stream,
some close to the entrepreneur say that he is a real intelligent person. He has
been so poor during the initial years of his marriage that he did not have money
to purchase medicine for his infant daughter. According to him, he never forgets
being poor and that keeps him modest and generous.
Turning point of his life:
In the late1970s, he was given loan by a friend to invest in contracting business.
Riaz worked day and night for the success of his business and proved himself as a
great businessman. With the passage of time, his business and experience grew
and he moved onto Malaysia for further projects. During his stay at Malaysia,
he decided to introduce a world class luxury housing society in Pakistan and in
the year 1996, he launched Bahria Town. Malik Riaz Hussain is a Pakistani

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Real Estate Developer. He is known for creating Bahria Town, one of Asia’s
largest planned communities. Bahria Town,set between the capital Islamabad
and its sister city Rawalpindi, is the”masterpiece” of his 40-year career, a 6
billion dollar project. The nine phases: too vast to fully appreciate without
standing on one of the plateaus that overlook them, will one day mesh together
into a planned residential city for 1 million people. The project broke ground
in 1996, and already, many of the 50,000 luxury properties in the development
are owned by wealthy Pakistan expatriates who swooped into Bahria Town af-
ter 9/11 to buy second homes amid fears they would be driven out of places
like London, New York and Los Angeles. Equally important was the security
and serenity that Bahria Town provides, which drew Pakistan expats and as
mattering of wealthy Arab Muslims away from places like Dubai.

4 Bahria Town’s Background:-

Bahria Town was established in the year 1996. The main objective was to build
not only homes but several value-added, master planned commercial projects
that would contribute to the economic development of the country. The chair-
man/CEO Mr. Malik Riaz got a contract to develop 2,388 kanals of Revenue
Employees Cooperative Housing Society land. Although several controversies
have affected the image of Bahria Town, yet it has been successful to maintain
the impression of a luxury housing society.

4.1 Early Days of Bahria Town

During its initial days, Bahria Town was no less than a paradise in the jun-
gle.There were hills and mountains all around and people were quite hesitant
to invest.But then, with the passage of time and awareness provided through
media, BahriaTown started to gain popularity with people. In fact, just as
DHA, Bahria Town became of the most trusted housing societies of Pakistan.
Although there is noexact count of employees available, it is said that Bahria
Town emerged as one of the most leading conglomerates that brought employ-
ment to the country. At this point in time, Bahria Town has more than 21,000
employees in different parts of the world and is looking forward to hire some
more for its further projects inMurree and Karachi.
Progress Report
Bahria Town is the force turning the vision of modern Pakistan into reality.
Bahria Town has been shaping landscapes and lives in Pakistan since the com-
pany’s inception in 1996. Not just building homes, Bahria Town has developed
value-added, master-planned communities housing thousands of families enjoy-
ing a complete living experience. When complete, projects such as the DHA
Valley, Golf City, Garden City, Bahria Icon and many more under develop-
ment will accommodate more than a million residents and will cover over 1
billion sq ft. Bahria Town’s 22,000 employees are delivering USD 6 billion of

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iconic developments, driving leadership, pioneering innovation and creating a
legacy for generations to come. Bahria Town is the prime mover of the Pak-
istan’s real estate and construction sector. As region’s largest private estate
developer, Bahria Town is delivering iconic developments, driving leadership,
pioneering innovation and creating a legacy for generations to come. Landmark
buildings, thriving communities, market leading retail offerings and unprece-
dented investment opportunities. At the cutting edge of urban development on
a scale unsurpassed elsewhere in the world. Our world class projects located
in Rawalpindi/Islamabad and Lahore epitomize the highest standard of town
development ever achieved in Pakistan. Embellishing the covers and insides of
world’s leading magazines like the Newsweek International, Bahria Town is an
absolutely stunning masterpiece that for the first time has introduced the high-
est living standards to Pakistan.

4.2 Bahria Town – A Journey of Success

Bahria Town which began as a housing society in the year 1996 is working
on anumber of existing and potential housing and commercial projects. The
companyoperates in three cities at present namely, Rawalpindi, Islamabad and
Lahore and itis looking forward to expand in Murree and Karachi as well. During
the course of its success, Bahria Town launched several housing, commercial and
welfare projects. These include:
Safari VillasSafari
ApartmentsSafari
ValleyBahria
HomesMeadows Executive Lodges
Bahria University
ACE Academy
Commercial Zones
Bahria Town Dastarkhwan and many others.

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5 competitors:-
5.1 Defence Housing Authority(DHA)
Since Defence Housing Authority (DHA) is more like an army institution headed
by corps commander of relevant city, it stands out amongst the rest of the
housing schemes as the safest investment option with high return potential.DHA
cover a big are of residential in Islamabad.DHA is giving tough time to bharia
town Due to best location and friendly environment of DHA is attractive more
people Specially giga mall ,Hyperstar are very famous in Islamabad.

5.2 Gulberg Islamabad

ulberg Islamabad is a project of Intelligence Bureau Employee’s Cooperative
Housing Society society (IBECHS) There are many housing societies in Rawalpindi
and Islamabad, But the beautiful location of GulbergIslamabad is as beautiful
as Islamabad . It is just 15 minutes drive from gulberg to other parts of Islam-
abad ,and 10 minutes drive towards airport and 5 minutes drive to G.T road
.Gulberg green and Gulberg residential were a beautiful dreams that becomes
now a reality. In Gulberg knowledge village there are many schools, colleges
and universities which are under constructions.5 star hotels ,shopping malls are
also under construction Gulberg Islamabad is a place, where yours dreams be-
come true.The project was launched in 2005 and in 2009 its NOC from CDA
was approved. Due to best location Gulberg is also giving tough time to Bharia
town.

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5.3 Punjab Housing Society Lahore
f you have a tight budget, then the Punjab Housing Society in Lahore is the
place for you. Located on Ghazi Road, next to the Defence, it has finer roads.
The services and facilities are cheaper here as compared to other societies in
Lahore, but one thing not so common is there are not much garden space in
houses here. This is the reason, why this housing society has less rent. The
benefit to live here in less cost is also that you will be close to DHA to enjoy
the markets and shops.Due to low cost it attractive many people.

5.4 Gulshan (Certain Blocks)

The name ”Gulshan-e-Iqbal” means ”the garden of Iqbal”, referring to the na-
tional poet Allama Iqbal. The locality today is the most famous in Karachi as it
houses almost every important institution of the city not present in Saddar. It
houses the largest Amusement Park, Animal Kingdom, Universities, Civic Cen-
ter, Corporate offices and much more.due to a lot of facilities it attract more
and more people.

6 Welfare Projects:-
Providing daily free meals, twice a day, to more than 35,000 people throughout
Pakistan under Bahria Town Dastarkhwan.

Thousands benefit from free medical treatment ranging from dialysis to open
heart surgery, bone marrow transplant to general treatments in 3 large Bahria-
Town Trust hospitals.

Mobile dispensaries providing free medicines in rural areas.

Regular financial support to Al-Shifa Trust, Shaukat Khanum Memorial

Trust, Sahara Trust, SOS Village and many more welfare organizations.

Running centers for over 4,000 orphans with educational and lodging facili-
ties.

Delivered thousands of Pakistan’s first low cost 5 marla houses of Rs 3.5and

5 Lakhs only.

Conducted combined marriages of more than 4,500 couples.

Providing micro-finance loans to students in Rawalpindi Agricultural Uni-

versity.

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 Running various schools, institutes and colleges in different cities and vil-
lages with more than 7,000 students.

Always at the forefront in helping the nation in times of natural calamities

unfortunate incidents such
as the 2005 devastating earthquake, Margalla Tower fire at the Marriott
Hotel and Ghakhar Plaza
Rawalpindi.
Also led many relief teams for the aid of IDP’s, which provided financial, medical
food
assistance. Medical Camp established at Swabi has served over 30,000 pa-
tients already. We have strong faith in Pakistan and its future. We are proud
to be a part of this great nation and are honored to contribute towards its
economic and social development. We work relentlessly towards the develop-
ment of a modern and progressive Pakistan and are thankful to our more than
200,000 members for their continued support and unparalleled confidence in the
leadership of Bahria Town.

6.1 Bahria Town Hospitality

Sheraton Hotels Resorts
Sunset Blvd, Guest Houses
Safari Guest Houses

6.2 Bahria Town Education

Provides an environment which is not only conducive to learning and character
building, but where students are prepared for the responsibilities, opportuni-
ties andchallenges of adulthood.Conscientiously designed schools and the finest
team of educationists ACE International Academy.
Pre-school to IGCSE and A-levels.

Accredited Centre for Cambridge International Examination (CIE)Board.

Highly qualified and experienced faculty

Accommodating over 800 students

Fully Networked Classrooms

State-of-the-art Athletic Facilities

Knowledge Based Educational Programs

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 Classrooms equipped with smart interactive boards

Bahria University City

7 Malik Riaz as an enterprenure:-

When it comes to entrepreneurship, Malik Riaz is one of the names that come
to the minds of many. In fact, Entrepreneurship has itself found new meanings
in the personality of Mr. Malik Riaz. He attributes his success to his hard work
and faith in Allah. According to him, he sets aside 2.5 percent of the profits
and disburses to the charity.

8 Mr. Malik Riaz possesses the following en-

trepreneurial traits:
8.0.1 Bold and Confident
No matter what it takes, Mr. Malik Riaz would always stand by his words.We
have a practical example for this. Mr. Riaz wanted to make BahriaTown a
trusted corporation and he has always been partnering withconglomerates like
DHA and Starwood Resorts to enhance credibility.

8.0.2 A “never, never, never quit” Attitude

Riaz’s never-quit attitude is one of the most prominent reasons behind hissuc-
cess. When he began operation in Pakistan, he was forced to give upby political,
economic and competitive forces. But then, he found his way inthe interests of
both the country and its politicians. Devoted disproportionate time to the
Business Riaz’s restless nature hascontributed a lot to his success. He is always
producing new ideas andproviding ways for their practical implementation.

9 Vision:-
To build the future, we need ideas, the free flow of those ideas, and the effec-
tiveuse of human power and technology to shape those ideas into life changing
groundrealities. Globalization makes all this ever more possible and easier,
since thelandmarks in luxury lifestyle around the world, that took centuries to
be built and perfected, are the priceless jewels of our inspiration.Yet, there is
much more to be achieved, many novel ideas to be conceived, and agreat many
horizons waiting to be discovered. Bahria Town looks forward toinspire the

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world more than it inspires us.

10 Mission:-
Bahria Town aspires to be Pakistan’s greatest builder of all times, with pro-
jectsoffered to an eclectic mix of segments , at choice locations with world clas-
samenities, while ensuring the highest international standards, timely delivery,
andlifelong customer satisfaction.