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Young Urbanites and Cooking
When I come back from work, I don’t have
much time to cook. I can only cook simple
recipes and I am tired of eating same things.
Young Urbanites and Cooking
When I come back from work, I don’t have
much time to cook. I can only cook simple
recipes and I am tired of eating same things.

I don’t know how to cook so I order online

and it costs too much. I generally order fast
food which is unhealthy.
Young Urbanites and Cooking
When I come back from work, I don’t have
much time to cook. I can only cook simple
recipes and I am tired of eating same things.

I don’t know how to cook so I order online

and it costs too much. I generally order fast
food which is unhealthy.

Most of the time, I cook simple things with

the ingredients I have in my fridge. I don’t
know so many variations so I am eating
similar things generally.
 Young Urbanites Don’t Have
Much Time to Cook
• Young urbanites come home exhausted and don’t
have much time to cook.
Young Urbanites Don’t Have Much
Time to Cook
• Young urbanites come home exhausted and don’t
have much time to cook.
• They prefer online ordering which leads health
and money issues and it is not feasible in the long
run.
Young Urbanites Don’t Have Much
Time to Cook
• Young urbanites come home exhausted and don’t
have much time to cook.
• They prefer online ordering which leads health
and money issues and it is not feasible in the long
run.
• They are sticking to what they have in fridge at
that time, resulting cooking same recipes.
 The Solution
The app giving the opportunity to cook faster
with the recipes tailored to your fridge.

OF THE COOKING:
How It Works?
How It Works?
How It Works?
How It Works?
Young Urbanites are Interested in Yerim
207 visitors
25%
52 conversions
Young Urbanites are Interested in Yerim
207 visitors
25%
52 conversions
33%
17 mail-droppers
Young Urbanites are Interested in Yerim
207 visitors
25%
52 conversions
33%
17 mail-droppers

29%
5 feedbacks
 Our Market

Yemeksepeti
Nefis Yemek Getir
Yemek.com, has 8 million
Tarifleri has 560.000
has 10 million users,
4,9 million user, 3
visitors 190 million
followers million order
order
 Our Market

8M
2.5M
250K

Total available market Segmented Addressable Market Share of Market

=Total Number of =Total Number of =10% of SAM
Yemeksepeti users Cooking Apps Users
Focus on
ingredients

Ease of Use
Go to market
Go to market
Go to market
Go to market
Go to market
 Our Team

Duygu Bedir Berkay Özerbay

Boğaziçi University Boğaziçi University

Industrial Engineering Computer Engineering

Marketing Software Development

 is looking for 30.000 TL

• To develop the MVP

• To buy recipes from famous cooks and
collaborate with them to widen our app
• To give commercials to reach more customers
• To afford staff expenses
To contact us…

Berkay Özerbay
+90 534 638 98 96
berkayozerbay@hotmail.com