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1. Distribution channel is the main strategy that helps dealers to penetrate the target
market.
2. A wide diversity of factors such as nature of the products, market, and bussines, among
others, requires to be analyzed to decide the most convenient distribution channel.
3. Market is the interchange of products in which some people offer any merchandise and
others buy it, paid a negotiated price.
5. Companies get together people who have similar goods and expect them to satisface the
consumers’ needs.
1. Elabore un mapa conceptual de la lectura y agréguelo al documento.
Distribution channel
Strategic plan of distribution
Intermediary People
Market
Consumer Organization
Tangible
Product
Intangible
Wholesaler
Intermediary
Dealers
Retailers
People
Company
Commodity
Common goals
Achievements
2. Lea y escuche las oraciones que se encuentran en el objeto de aprendizaje,
complételas y tome capturas de pantalla, tanto de las oraciones ya completadas,
como del resultado. Agregue las capturas al documento.
5. Descargue y lea el texto “Distribution Channels” que se encuentra en la sección
“Let’s read”. Elabore un mapa conceptual de la lectura.
SEASMERCOL
Personalized
Recessión
Access to
Consultants
customers
Attention to the
client with basic Custom technical
information work
(Field work)
Periodic evaluator
to meet objetives