A Summary of Morphological Processes Found in an Advertisement

Morphology is the study of words, how they are formed, and their relationship to
other words in the same language. The processes of how words are formed or modified are
known as morphological processes. A variety of morphological processes is frequently found in
advertisements. To identify the types of morphological processes utilized in the advertisement,
the researchers of this mini-research project selected an advertisement from English Textbook
for 9th graders of Junior High School published by Intan Pariwara as their source. Based on the
research paper entitled Morphological Processes Found in an Advertisement, there are six types
of morphological processes that the researchers found in the advertisement.

The first process is Inflection. The researchers explain that inflectional affixes do not
change the part of speech or meaning of the words within the advertisement, but they modify the
words. The grammatical categories of inflected words used in this advertisement include
comparison, number, and tense. The second process is derivation. Derivational affixes change
categories and part of speech of the words. The third process is compounding. Compound words
are formed by putting two or more words together to create one meaning. The fourth process is
clipping. Clipping involves the shortening of a longer word. The fifth process is Acronym. It
occurs when the initial letters like AC in (Air Conditioner) are taken to form the abbreviation.
The last process is borrowing. It is the process by which a word from one language is adapted for
the use in another language. In addition, the researchers state that inflection is the most used
morphological process in this advertisement. In contrast, clipping is the least used process.

Overall, morphological processes involved in this advertisement are expected to

expand readers’ knowledge about linguistics, especially on morphology.