၁။ B4B Insights Forum ၏ ၁

၂။ ၠဌ၏ ၂

၃။ ၄

၄။ Business Sentiment Survey ၏ ၇

၅။ ၁၃

(၁) ၁၃

(၂) ၁၆

(၃) ၂၃

(၄) ၂၅

(၅) ၂၈

(၆) ၃၂

(၇) ၃၇

(၈) ၄၀

၆။ ၄၄

၇။ ၄၆

၈။ Appendix

(A) Business Sentiment Survey Summary ၅၀

(B) Banking & Financial Presentation ၆၀

(C) Myanmar Retailers Association Presentation(B4B Forum) ၆၄

 (Local Business Development
Committee) B4B Insights Forum -

 ၏
 Platform

 Evidence Based
။
 ၠဌ
၏

၏ ၏

Evidence Base
၏
B4B Insights Forum ။

/
Channel ၂၀၁၆

။
၂၀၁၇
UMFCCI Convention, 2017
Enhancing Capacity, Strengthening
Business Developing Linkages (၃)
 (၁၇) ၏ /
။

၂၀၁၃-၂၀၁၄ GDP ၈.၄

၂၀၁၆-၂၀၁၇ ၅.၉
“ G A d ” ၂၀၁၇-၂၀၁၈
၂၀၁၈-၂၀၁၉ GDP Growth Rate ၆.၄ ၆.၈

။
ၠ P T k T k
“
”
။

B4B Insights Forum ၏ (၈)

Panel Discussion Issue
/
ဌ

P
၏
/

။ B4B
Insights Forum Paper
။
Database ၏
Database ။
 ၏ ၏
/

။
B4B Insights
Forum (၃)
။

B4B Insights Forum ၏ Business Sentiment Survey

၏
(၂) ။ Business Sentiment
Survey / ၏ ၁,၄၆၄
။

၏ (၈) -

(၁)

Demand
၏

(၂)

E-Commerce

(၃)

။
(Infrastructure)
။
 ဌ (Government Procedure)
ဌ
ဌ

(၄)

။ /

(၅)

။
(၁)
(၂ k P d
(၃) (၄)
ဌ
။ Withholding Tax, Finished Goods Import Duty,
Raw Materials Import Duty

(၆)

Crop Insurance Contract Farming

Sanitary & Phytosanitary
။

။
(၇)

Infrastructures Trade
Financing
International/ ASEAN

(၈)

Ethic

။
 Myanmar Business Sentiment Survey ၏

၁။

၏
/ /
၁၂
။
(၁၇) (၁၀) ။ ၂၀၁၆ ၂၀၁၇ ၂၀၁၈ (၃)
။

၂။

(၁)
Evidence Based ။

၃။

UMFCCI ၀ ၀
( ၀ )၏ ။

၄။

Online Survey Face to face

interview Telephone Interview Method ။
Non-Probability Sampling Method (Convenience and
voluntary Sampling Method)
P (၃)
။

၅။

(၁- ၁) (၃) ၂၀၁၈

၁၀,၃၀၀ Online ၁,၁၆၄ ၃၀၀
၁,၄၆၄ ။
 (၁-၁) Business Sentiment Survey

၂၀၁၆ ၂၀၁၇ ၂၀၁၈

၁၀၃ ၃၂၇ ၁၄၆၄
၂၅% ၂၂% ၁၉%
၄၇% ၃၁% ၄၆%
( ) ၈% ၆% ၁၁%
( ) ၂၀% ၄၁% ၂၃%

၆။

(၁- ၂) ၂၀၁၆ ၂၀၁၇ ၂၀၁၈

၏

2016 2017 2018

Total 3.40 3.27 3.16
Manufacturing 3.38 3.30 3.26
Services 3.48 3.26 3.15
Trading (Export) 3.38 3.00 3.21
Trading (Import) 3.14 3.32 3.10
 ပံု (၁-၁) ၂၀၁၆ ခုႏွစ္၊ ၂၀၁၇ ခုႏွစ္ႏွင့္ ၂၀၁၈ ခုႏွစ္အတြင္း က႑အားလံုး၏
စီးပြားေရးအေျခအေန

3.4 3.27 3.16

2016 2017 2018

၏ ၂၀၁၆
။

(၁- ၃)

Sr. 2016 2017 2018

No.
1. Kyat Depreciation Kyat Depreciation Taxations & Tariff
2. Taxations & Tariff Taxations & Tariff Financing & Banking
3. Financing & Banking Market Demand Kyat Depreciation
4. Lack of Skilled Human Resources Unstable Rule & Regulation Unstable Rule & Regulation
5. Unstable Rule & Regulation Increase in Local Costs & Inflation Market Demand
6. Increase in Local Costs & Inflation Financing & Banking Import & Export Procedure
7. Competition from Foreign Companies Import & Export Procedure Increase in Local Costs & Inflation
8. Lack of Good Infrastructure Lack of Skilled Human Resources Competition from Foreign Companies
9. Import & Export Procedure Competition from Foreign Companies Lack of Skilled Human Resources
10. Market Demand Lack of Good Infrastructure Lack of Good Infrastructure
( ။ ။ ။ (၁) (၁၀) )

/
(၁၀)
(၁- ၃) ။
 (၁- ၂) ၂၀၁၆ ၂၀၁၇ ၂၀၁၈

(၁၂)

Very Discourage Not Confident Confident Very Confident

2018 5% 25% 63% 7%

2017 2% 28% 60% 10%

2016 3% 26% 58% 13%

(၁- ၂) ၂၀၁၆ ၂၀၁၇ ၂၀၁၈ (၁၂)

(၄) ၏
၂၀၁၆ d ။

(၁- ၃) ၂၀၁၈ ၏ Confidence Level

၂၀၁၆ ၂၀၁၇ ၂၀၁၈ Business Confidence Level

(၁- ၃) ။
၇။

Confidence Level
-

(၁)

(၂)

(၃) /

(၄)

(၅)
။

၈။

၏ ၂၀၁၆
၁၂

(၁) Infrastructure

(၂)

(၃)
၀

(၄)

(၅)

(၆)

(၇)
(၈)

(၉)
၏

(၁၀)

(၁၁) ၏

(၁၂)
။
 ၂၀၁၈ ၂၆ ( ) ၂၇ ( )

B4B
Insights Forum (၁/ ၂၀၁၈) (၈) ၏
/ -

(၁)

၏
၂၀၁၂ MPU Card ATM Card ၂၀၁၄ iBanking mBanking ၂၀၁၅
E-Commerce ၂၀၁၆ Mobile Financial Payment
၏
၏
။ 4th Industrial Revolution
၏ (၁) Infrastructure Credit Bureau Inter-
Banking Collaboration System (၂

_
( ) ၏ Financial Reform
( ) Credit Bureau
( ) SME
-

၏ Financial Reform

၂၀၀၃ Bank Crisis

Over Regulate ။ ၂၀၁၃

Good Quality Loan

 ။ ၂၀၁၆ Financial Institutions Law
Banking Sector Reform
။
၏

Customer Complaint ။

 Banking Sector Reform

 Financial Reform timeline d

။
 Reform Process T

Stakeholders ။

Credit Bureau

 ၏ ၏ Cash
Flow /
၏ Credit Bureau
။ ၏ ID
၏
၏ ။

၏ Credit Grantee
Level / Risk ။
 /

 Consumer Right Security Database

။

 Credit Bureau Fully Legal

Setting Credit Reporting Law and System Institution
။
 Database Stakeholder
(all inclusiveness) A ။


Credit Bureau ၏
။ ၏ (Internal Loan Policy) Credit
Bureau ။

၏ Asset
။ ၏

။
/


။
 Bank ၏
။

 SMEs

။
(၂)

(၁၅) ၌
(၂) ၀ (၉) (၁)
။

။
(၃) Retailer Association
)
Withholding Tax ( ) Micro-economic
Retail and Wholesale FDI Law
Institution Reform
။
-
( )

( )
( ) E-Commerce
(ဃ)
( ) FDA
-

၂၀၁၈

။ ၀
။ ၃

။ ၀

။
။
 /


၀
။

။

 ၏

။

(Market Hygiene) ။

ဌ
( - )
။

 Process
။

 ဌ

။
 E-Commerce

E-Commerce

။ Online

/ ။ Online ၀ ၏
(Customer Data)
/ ။

 E-Commerce
၏
။

 E-Commerce UMFCCI
Policy Maker ။

၀ ။

ဌ ၀ ၏
။
(Incentive Based Tax)

။
 /


၀ ။


 ဌ ၀ ၏
။


။
 Knowledge

FDA
FDA
။ A
။
Post Market Surveillance
။

 FDA
၀ ။
 Post Market Surveillance
၏
။
 A
ဌ
။
 Post Market Surveillance ၀
Report
၏
။
(၃

၂၀၁၆
Project ၂၀၁၈
၂၀၀
၂၀% ၃% ၅%
(၃)

။
Business
Confidence ။

_
( )

( )
ဌ
( )
(ဃ)
-

၃၀%
၈% ၁၃ Tax & Interest Rate Burden
။
၂
။


။
 Business Confident ၃

။
 Basic Infrastructure
။

ဌ ဌ

။
၁၀
QC ။


ဌ ၏ ဌ
။

 ဌ ဌ
။
 ဌ
One Stop Service ။
 ဌ Chief Engineer, Executive Engineer
Third party QC ။
 ၂၀၁၇ ဌ
Condo Project

( ။ Project ၂၀%
၃၀ )

။
/


။

 ဌ P ၏
။

Project

Consumer Trust ၏
။

၁ ၁ ၅
။


။

။
 ဌ
Proposal
professional ။
 MECA
၅၀၀၀၀
၃၀ ၏
။
 ။

။
(၄) ၀

၀ (Services) ၏ Customer
၏ ။ Marketing
။
/
။ Joint Venture ၂,၇၀၀
JV ။
၏
။

-
( ) Data Base
Marketing
( ) ICT
( )
။

Database Marketing

Tourism ၁၉၉၆ “Visit Myanmar Year, 1996” k

Tourism ၂၀၀၅-၂၀၀၆

။
English


။
 Stakeholder Branding
Tourism Data Base ။

k )
။

ICT

။ ICT
Sector
။
ICT
၏ Digital Transformation
။

 ICT Sector
Digital Transformation
။

 E-Government Digital ၀ (Policy)

IT ဌ IT
။
 ICT
T d ။
 Internet Network Access and Other Related Products
။
 ၏
/
။ /
/
။

၏ ၀ ၀
။
။
၀

၀
။
/

 ၏
။

၀ ၀ /
။


။
 ၀

 ၏
၀

။

။
(၅)

T d P
၏ (၁၂)

Value Added Products

။
၆၀% ၈%
၆% ။
4th Industrial Revolution

2nd Industrial Revolution

( )
Stakeholders ။

/
/ ။
( ) CMP FOB

( )

( ) Brand Export Commodities Export

-

၏
၅၀၀ ၅၀၀၀၀၀
၅၀
 ။ ၃၄ k A ၂၀၁၄

။ LDC
၏ GSP ။ ၆၀
GSP
CMP FOB
။
LDC (Least Developed Countries)
။

 CMP FOB
။
 d
။
 Law & Regulation Burden
။

 CMP Stakeholder
။
 ၁၉၅၁ ၈ ၁
၄၈ ၄၄
။

/
။
 ဌ

P ဌ
။
 Income
Circulation
။
Commercial Tax ၅ ၁%
၃% ၅
၇%
Tax Burden ။ ၏
၏
T d ASEAN + 6
Finished Goods
/
။

Facilitate
/
။
 ၏

 Mindset
။

/
။

။
 AEC
 ။

( ) Export ၏
(၁
(၂)
(၃)
Finished Goods
။ Commodities Export Brand
Export ၂ Brand Export Packaging Shipment
Quality
Customer Emotional Relation Trademark Promotion
Customer Complaint ။ Trademark
Promotion Export Policy k
Global
Branding ။
/

 / FDA Equipment
။
 Level Playing Field
- ။


A ။
 )
& ) Parallel
Liberalization
Local Facilitation
။
 Industrial Policy Export Policy
Brand Export
။
(၆)

၏
၃၀%
။

။ Sanitary and Phytosanitary P

SPS Measure
။
Wildlife, Agriculture, Forestry ၏

-
(

( ) Contract Farming

( ) ၏
-

။
Rural Banking ။
 ။
Commercial Bank
။
Insurance
Policy
။


။

။


။
 ( )
။

။

(Not only for
Commercialized) ၏

။


။

 ၀ ။

( )
။

Corp Insurance ။

Contract Farming

၀ Agriculture Related
Insurance Policy

Risk ။ Modern Agricultural

Contract Farming
(Standard Operation Procedure- SOP) ။
Contract Farming

၀
၏
။

၏
၏ (၂) ။ Contract
Farming

၏
။
 /

 Contract Farming (Standard

Operation Procedure- SOP)
။


 d A T ၏
Contract Farming
(Standard Operation Procedure- SOP) ။

Tariff and Non-Tariff
Barriers/ Measure UMFCCI
။

၀
/
။ Process
Change ၀
ဌ
။
 /

 ၀
။
 ၀ /
၏
၏
/ ။

 ၀
၀
။
 ၀
။
(၇)

၏ ၂၀၁၈ ၁၁ ၁.၄
၂.၂ ၃.၆
T d ၏
(Quality Cost Delivery)

Port Facilitation Infrastructures ။

International/ ASEAN
။

-
( )

( )

(၂)
။
Agent
။

။
၂ ၃
။

/
 ။
 Payment Order
။

 ၉ ၀၀ ၅ ၀၀
။
 International Bank Check Clearance Technique Process

။

Half Price Pay-ment Commodity Exchange
။
 Exporter/ Importer Risk
Forecast Rate
။
Trade Policy

၂၀၁၀
၂၀၁၇ Policy Reform

။
ဌ Large Taxpayer Office Medium Taxpayer Office
Monitoring
System Enforcement ။ Semi- Product
Value Added Product
။
/


(Sanitary & Phytosanitary)
T d ။
 MACCS System Trade Volume
။
 Policy Environment
SEZ IT
။
(၈)

SMEs
။ SME ၂
Process
Mobile Phone ( ) Website
။ SMEs Data /
Information ။ Micro Business
SME ၀ (Tiny Business)

(Profit Margin) ။ SMEs

၏ ၀ ၀
။

( ) SME
( )
( ) SMEss
-

SME

Raw Material
Supporting Industry
(Value Added)
။

Source
။ SME
။
SME Supporting Industries
 Foreign Direct Investment ( ) Joint Venture Incentive
။

SMEs
။


Start- Up Business SMEs
။
 (၁) /
။

Informal Access to
Finance ။
 ဌ ၀
။

 SMEs Start-up Business

Supporting Industries

။
 Start-up Business (၃)
(Tax Exemption Program) ။
 ဌ
။

ဌ Social Media
။ Online
Registration

။
 Design
Online
။
၁၉၄၀
။

 ဌ Idea
Based Industry ။

။

။


။

။

 ဌ
။
 ၏

။
 Online
။
 ၀ ၀
။

SMEs
 (Labor Card) ။
၏
ဌ (Ministry
of Manpower) ၏
။ ၏

။
Entrepreneurs Development Program

ဌ ။

 ၏
။
 ၀ (Ethics)
။

။

၀ (Ethics)
။
 Cross Sector
ဌ ။
၍ ၀
website Up to Date
။

။ Large Taxp d T
Assessment
(Level Playing Field)
။
Form D Form E
0 ၏

SME ။

။
၀
၀
။
SME
။ Root Cause Taxation
။
/

/ ။ d
။

၏
 ။ Uneducated/ Unskill labour
၄ ၏ ၀
၏ ။
 ၏

B4B Insightss Forum Primary Data

။ (၈)
-

(၁) Credit Bureau

Stakeholder
။

(၂)
။

(၃)
။

(၄) ၀

(၅) /

(၆)

Regulated
။

(၇)

။
(၈)
(Unique Products)
k
(Marketing Strategy)
။

(၉)
ၠ ၏
ဌ
။

(၁၀) / - -

ဌ ။

(၁၁)
၏

(၁၂)

(၁၃) ၏
။

(၁၄) (Brand Export) (Value

Added Product) (Export
Promotion Agencies)
။

(၁၅) Sanitary & Phytosanitary Testing

။
(၁၆)
(Model Agricultural Method)
Contract Farming
။

(၁၇)
၏
(Crop Insurance)
။

(၁၈)

(၁၉)
(Inter- Bank Cheque Clearance System) Inter-
Bank Collaboration System
။

(၂၀) MACCS System

။

(၂၁)

(၂၂)
၏
Tax Incentive SME
။

(၂၃) ၏
။

(၂၄)

/ /

။
(၂၅) (Vocational Education)

(၂၆) (Withholding Tax)

။
Appendix: A
BUSSINESS SENTIMENT SURVEY SUMMARY

Content

1. Executive Summary

2. Sample

3. Business Performance

4. Major Problems

5. Level of Confidence in Businesses

6. Government Taxation

7. Activities to Prioritize by UMFCCI

8. Major Findings and Proposed Actions

Total Business Respondents

Year 2016 2017 2018

Sample = n 103 327 1,464
Manufacturing 25% 22% 19%
Services 47% 31% 46%
Trading (Export) 8% 6% 11%
Trading (Import) 20% 41% 23%

-10,300 businesses were invited by email to participate in the study.

-The total of 1,164 respondents were surveyed online.
-The total of 300 respondents were surveyed by face-to-face questionnaires.
-The response rate for the study was 1 in every 7 invitees.

How well is business doing?

-Over the last 3 years, business are generally not doing well.
-Overall Confidence rating is down by nearly 25% compared to last year
How well is business doing?

- Manufacturing sector experienced a downturn in the last three years.

- The overall index indicates that the wellness is down by 4% in the last
three years.

How well is business doing?

- Services sector also faced a decline in the last three years.
- The overall index indicates that the wellness is down by 9.4% in the last
three years.
How well is business doing?

- Trading (export) sector also decreased in the last three years.

- The overall index indicates that the wellness is down by 5% in the last
three years.

How well is business doing?

- Trading (import) sector also decreased in the last three years.

- The overall index indicates that the wellness is down by 1.2 % in the last
three years.
Major problems of businesses

- Taxation is becoming the problem affecting major businesses

Mapping for the Major Problems

How confident in next 12 months

- The confident level of the businesses has sharply decreased due to the
stability in policies of the government.

Confidence level on future business growth

Confidence level on future business growth

Confidence level on future business growth

Confidence level on future business growth

Degree of Understanding on Taxation

- Lack of clarity in taxation system and frequent increase in the level of

taxation & tariffs concerns the businesses .
Main reasons for not confident or very discouraged

Activities for UMFCCI to Prioritize

Major Findings and Proposed Government Actions
Appendix: B
MYANMAR RETAILERS ASSOCIATION B4B FORUM

Est. No. of Retailers & Employees in Myanmar

Sr State/Region Retailers Employees

1 Ayeyawaddy Region 116441 746,13

2 Bago Region 136771 116112

7 Chin State 47, 16731

1 Kachin State 76127 116417

, Kayar State 343 26312

4 Kayin State 76314 11627,

3 Magway Region 11641, 7,6,17

7 Mandalay Region 126,11 13,631,

1 Mon State 16137 216171

11 Nay Pyi Taw 46113 146723

11 Rakhine State 46122 1461,,

12 Sagaing Region 146341 ,,63,7

17 Shan State 116177 716417

11 Tanintharyi Region ,61,, 11621,

1, Yangon Region 416112 1216211

Total 711,112 255,997

+Approx.100K retail stores in rural area+

Source: MMRD Publication -base on 2017 (Urban Only)

FMCG Trend Vs Consumer Confidence
Current Landscape

Economy

-Transition to Formal Economy

-Economic Slow down due to several reasons

-Emergence fo new sector (Digital related)

-Inflation (food inflation reported 3.99% Vs 7% retail data)

-Semi development of supply chain

Consumer

-Spending on new area (mobile and its related area

-Hight cost of living

-Low Consumer Confidence

Current Challenges

-Taxation issue-Withholding tax/Tax Administration

-Shortage of small change effecting inflation

-Foreign liquor legality issue

-Informal Digital sector effecting Formal Businesses

-Lack of good infrastructure for small retailers (eg. Market)

-Ease of Doing business is low

-Increasing Cost of doing business

New Laws related to Retail Sector

-Consumer Protection Law (Issued Date: 14/03/2014

-New FDI Law (Issued Date: 18/10/2016)

-Retail/Wholesale Notification (Issued Date: 11/05/2018)

-Minimum Wage Law (Issued Date: 22/03/2013 & 2nd Revision)

-New Company Law (Issued Date: 06/12/2017)

-Administration is weak and unclear - Too much red tape

-Enforcement is poor - Cost of business increases

-Uncrealistic Conditions & Lack of Consistency - Cost of compliance

increase

-Uncoordinated implementation - Becomes Demoting Tool

Appendix: C

MYANMAR RETAILERS ASSOCIATION B4B FORUM

Myanmar grew at average of 7.2% over past 6 years

Financial Year End Market Shares

Challenges
Information
CBM has issued the license for Credit Bureau
Company Limited on 17th May 2018

Hluttaw will discuss a proposal about Mobile Payment system for government
payments

Kfw extend loan agreement £ 10.85 Million to SMEs in Myanmar.

Government will partner with Info Corp Technologies, a Singapore-registered

fintech company and RGK+ Z & A Group, to carry out ajoint pilot project to
perorm Tamper-Proof Livestock Identification. The agreement will involve
identification and tagging of cows and buffalos for the purpose of builind an
official livestock registry, which will in turn, enable livestock to be used as
collateral in the loan application process.

Banking Sector Growth Indicators

Source: FMR Research

- Proportion of lending to agriculture and SMEs has increased
Use of Banking Services Among Myanmar Business

Source: World Bank Enterprise Survey, Myanmar 2016

Difficulties in Accessing Finance

Source: World Bank Enterprise Survey, Myanmar 2016

Credit Bureau
A Credit bureau is an agency that collects and researches individual credit
information and sells it to creditors so they can make a decision on granting
loans. Credit bureaus partner with all types of lending institutions and credit
issuers to help them make loan decisions.

Mobile Money-Digital Trend

Potential for Digital Financial Services

Only 4% penetration for mobile money services at the moment which is

dominated by Wave Money.
Usage of financial service apart for bank

Source: TNS; AYA Life Consumer Study 2017

-Hluttaw accepted for the discussion of Mobile Payment System for the
ministerial departments, the public, business enterprises and other relevant
sectors on second Pyithu Hluttaw's eight regular session held its third-day
meeting.

Consequences
 Government Changed
 Market Situation Changed
 Industries Focus Changed
 Trade norms Changed
 Regulation Changed
 Technology Changed
 People Mindset Changed