Marketing Management

Welcome to the Course

 Marketing Management
Team Members

• Michael De Domenici (Course Leader)

– QA 146
– dm27@gre.ac.uk

• Bob Lewis
– QA 248
– lr36@gre.ac.uk
 The Course aims to provide students with:

– an overview of the discipline of marketing, within a

corporate and functional context

– an appreciation of the tools, concepts and models in

undertaking strategic marketing management

– an understanding of the marketing planning process

– the opportunity to participate (Face-to-face & Virtually)

– Engage in a Marketing Simulation Game

Student Portal and WebCT
 Structure of the Course

Course Handbook: Page 7

Course Assessment
The Marketing Game

• Marketing simulation Game

• Longitudinal
• Group based 2/3
 What is the Marketing Game?
• A living case, experienced through marketing plans
• You are in the market for voice-recognition
devices.
• You get regular feedback in a report
• It is dynamic
• It is competitive
Please make sure you purchase one ASAP!
 Submission Dates
– Please see WebCT for full instructions

• Decision 1 – 27th Oct 2010

• Decision 2 – 10th Nov 2010
• Decision 3 – 17th Nov 2010
• Decision 4 – 1st Dec 2010
• Interim Report Submission – 13th Dec 2010
• Decision 5 – 19th Jan 2011
• Decision 6 – 2nd Feb 2011
• Decision 7 – 16th Feb 2011
• Decision 8 – 2nd Mar 2011
• Individual Reflective Report – 23rd Mar 2011
Where can I get the information?
• Emerald
– Academic Journals
• Use key word to search
• Business Source Premier
– Various Sources (e.g., Marketing Week)
• Use key words for searches
• Mintel
– Business Reports
– Trade Journals
Harvard Referencing
KEY TEXT
Marketing Management

What is it?
 Definition

The planned process of defining the organization’s

business, mission, and goals; identifying and
framing organizational opportunities; formulating
product-market strategies, budgeting marketing,
financial, and production resources and
reformulation
 What is the central feature?

The central feature of Strategic Marketing

Management is the adjustment between the
company and its environment

We are not only concerned with how a company

manages itself on a daily basis,
but also it’s vision of the future
INTERNALY & EXTERNALLY
 What do we mean by Adjustment

º∆ E = Market Needs

Corrective Action

Strategic Drift
t
 SMM Process

• Formulation

⇓
• Implementation Marketing Strategies
⇓
• Evaluation
‘To fail to plan is to plan to fail’

A wise man