1.what are the current concepts within the hospitality industry?

1. Catering to millennials

Millennials (those ages 18-34) are expected to represent 50% of all travellers., Companies
need to define their strategies based on this demographic group’s personality traits and
habits—they travel a lot; are early adopters of technology;

2. Tech explosion

The majority of guests today are self-sufficient, tech-savvy travelers who are comfortable
using apps or mobile websites. Hotels need to make sure their offerings are up-to-date and
user-friendly.

4. Increased emphasis on health and well-being

Guests today are taking charge of their health; hotels are responding with well-equipped
fitness centers, pools and spas. Increasingly, travelers are expecting innovative wellness
options.

Marriot :After a busy day relax in the indoor swimming pool and steam room, pamper yourself at
Spa and visit 24-hour gym for an invigorating workout

5. Need for seamless technology

Seamless connectivity across platforms and devices is growing more important. Many hotel
groups are offering mobile check-in and digital concierge services. At Aria Resort and Casino
in Las Vegas, guests are issued high-tech cards that detect their presence and unlock the door
before they even reach it.

7. New roles for staff

Many travelers seem to prefer technology to human beings—they want to check-in digitally
and don’t mind if a robot delivers room service. This will give staff the opportunity to focus
on more personalized service, as opposed to rote tasks.

2018 Update

A quick search for hospitality jobs includes the titles such as social media coordinator, creative lead, events and
experiences, audio-visual technician and yoga instructor. To qualify for these more specific roles, many are
opting to pursue industry certification.

8. Destination promotion

The explosion of social media is causing hotels to become more involved in destination and
self-promotion. Many are featuring guests’ images and tweets on their websites; some are
even using the material in their advertising campaigns.

Marriott International’s social media accounts across Instagram, Facebook, and Twitter have
been dark since China accused the company of breaking a cybersecurity law and
advertisement law on January 11th. The accounts have resumed posting within the past few
hours, one week after they stopped.

The Shanghai government had shut down Marriott’s Chinese website and mobile app for a
week as punishment for a Mandarin-language survey sent to customers that listed Tibet,
Taiwan, Hong Kong, and Macau as separate countries, as reported by Reuters. There was
backlash from the Chinese public as well. Marriott’s Instagram posts from a week ago are
littered with comments like “get out of China” and “remember!people’s republic of
china!only one!marriott hotels roll out of china!”

9. Real-time damage control.

Beijing investigated Marriott International under this law in January after the U.S. hotel
company sent out a survey that listed Tibet, Taiwan, Hong Kong and Macau as separate
countries. Marriott was compelled to apologize and had its Chinese website shut down for a
week.

The law is written in such general terms that it affords the many bodies involved in its
enforcement, including the China Internet Network Information Center along with
communications and public security authorities, a great deal of discretion.

The biggest challenge it poses to Japanese companies operating in China, many experts say,
is its restrictions on moving data outside the country.

Businesses designated "critical information infrastructure operators" are required to store

their data within mainland China. Companies that want to transfer data overseas must
undergo a security assessment by regulators -- depending on the type of data and the scale of
the transfers -- in part to determine whether doing so is truly necessary.

2.what is the target market in china

Marriott Targets China’s Middle-Class Travelers

Hotel groups Alibaba and Marriott announced a joint venture in August; the groups now
launch an exclusive booking portal through the Chinese company’s travel platform, Fliggy.

Chinese tourists will be able to book any of Marriott’s 600 properties in Asia and the Pacific.
It is expected all of the group’s 6,500 properties in 127 countries will be made accessible
through the platform in the future.

China is the No. 1 source of tourists for most travel destinations in Asia Pacific. As income
rises, China’s middle class is looking for higher quality travel experiences. China’s travellers
are expected to take an estimated 700 million trips over the next five years, making it a large
target market for groups like Marriott.

The group will also accept payment via Alipay, China’s most widely used mobile payment
system, for a seamless integration. The hotel giant is set to accept mobile payments in 1,500
hotels by the end of June. Currently, Alipay is already available in 90 per cent of Marriott’s
hotels in China, as well as 120 hotels in Asia Pacific.

The number of Chinese tourists travelling abroad rose by 7 per cent in 2017, spending USD
$115.3 billion

3.what is the strategy aimed towards the mentioned target market?

As China’s slowing economy is spooking investors world-wide, Marriott International Inc. is

doubling down on the country’s growing middle class.