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NOTES : * If the thesis is CONFIDENTAL or RESTRICTED, please attach with the letter from
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“I hereby declare that I have read this thesis and in my/our*
opinion this thesis is sufficient in terms of scope and quality for the
award of the degree of Bachelor of Civil Engineering”
Signature : ....................................................
Name of Supervisor : DR. BALQIS BT. OMAR
Date : JUNE 2016
i
JUNE, 2016
ii
I declare that this report entitled “The Importance of Supply Chain Management for
Ready Mixed Concrete Production and Delivery Process” is the result of my own
research, except as in cited references. The report has not been accepted for any
degree and is not concurrently submitted in candidature of any other degree.
Signature :
Name : MUHAMMAD ASYRAF BIN ZAILUDIN
Date : JUNE 2016
iii
To;
My Parent
&
My family…
ACKNOWLEDGEMENTS
I also owe a debt of gratitude to my family and friends for their support and
encouragement throughout my bachelor degree program and in also in writing this
report.
Finally, thanks to all those who had contributed, either directly or indirectly,
to the research and compilation of this project report.
Thank you…
v
ABSTRACT
ABSTRAK
TABLE OF CONTENTS
TITLE i
DECLARATION ii
DEDICATIONS iii
ACKNOWLEDGMENTS iv
ABSTRACT v
ABSTRAK vi
TABLE OF CONTENTS vii
LIST OF TABLES x
LIST OF FIGURES xi
LIST OF APPENDICES xii
1 INTRODUCTION 1
1.1 Introduction 1
1.2 Background of study 2
1.3 Problem statement 3
1.4 Aims and Objectives 4
1.5 Scope of Study 5
1.6 Thesis structure 5
1.7 Summary 7
viii
2 LITERATURE REVIEW 8
2.1 Introduction 8
2.2 Definitions of Supply Chain Management 9
2.3 Origin of Supply Chain Mangement 11
2.4 Concept of Supply Chain Management 11
2.5 Issues and Challenges in SCM 15
2.6 Types of Issue in SCM 15
2.6.1 Partnership, Alliances, and Cooperation Issues 16
2.6.2 Logistic Management 16
2.6.3 Trust and Commitment 18
2.7 Benefits of Supply Chain Management 18
2.8 Ready Mixed Concrete Industry Background 19
2.9 SCM in Ready Mixed Concrete Production and Delivery 20
Process
2.10 Supply Chain Risk Management 21
2.10.1 Material Flow Risk 22
2.12 Summary 26
3 METHODOLOGY 27
3.1 Introduction 27
3.2 Interview 28
3.2.1 Interview Results 28
3.3 Survey 32
3.3.1 Questionnaire Structures 33
3.3.2 Data Analysis 34
3.4 Methodology Flow Diagram 36
3.5 Summary 37
REFERENCES 69
APPENDIX A 71
x
LIST OF TABLES
LIST OF FIGURES
LIST OF APPENDICES
A Sample of Questionnaire 71
1
CHAPTER 1
INTRODUCTION
1.1 Introduction
The production growth of ready mixed concrete in Malaysia has been on the
increased because the scale of construction in Malaysia has created a demand for a
large volume of building materials especially concrete, so it is easy for the contractors
to use ready mixed concrete to speed up the time of construction because it is readily
usable product. Therefore, it is important to study existing supply chain management
of the ready mixed concrete to ensure there is no wastage and problem within the
process of production and transportation of the product to the construction site.
Scott and Westbrook (1991) and New and Payne (1995) described supply chain
management as the chain linking each element of the manufacturing and supply
process from raw materials through to the end user, encompassing several
organizational boundaries. According to this broad definition, supply chain
management refers to the entire value chain and addresses materials and supply
management from the extraction of raw materials to its end of useful life. Hence supply
chain management (SCM) can identify the flow of material used for the production of
ready mixed concrete starting from raw material until finished product.
time. The main objective of this system was to drastically decrease inventories, and to
effectively regulate the suppliers' interaction with the production line. Just-In-Time
delivery system can be implemented into the production of ready mixed concrete
because working with the supplier as a partner in long-term relationship of loyalty and
trust would improve the quality and decrease the cost of production (Deming, 1982).
The production time and quality are important in the manufacturing of ready
mixed concrete, hence the manufacturers are forced to look for more effective ways to
coordinate the flow of materials into and out of the company. Last but not least, supply
chain management can be implemented within the production and delivery process of
the ready mixed concrete to organize effectively the flow of the raw material until it
becomes a product and successfully transferred to the client.
Many organizations do not manage their supply chain properly, hence the
production and delivery of their products become ineffective and inefficient.
4
In order to achieve the above aim, this project has the following objectives:
This project focuses on reviewing the flow of materials for the production of
Ready-Mixed-Concrete process by using supply chain management at the Holcim
Malaysia Sdn. Bhd. batching plant of ready-mixed concrete located in Senai, Johor
Bahru. Emphasis is given for identifying the level of understanding regarding the
implementation of supply chain management in the production and delivery process
of ready mixed concrete within the workers at the batching plant. Benefits gained
through the implementation of supply chain management in the production of ready
mixed concrete are also to be determined in this project.
Chapter 1: Introduction
Chapter 1 introduces the concept of the supply chain management by providing the
general background and its relationship with the production and delivery process of
ready mixed concrete. The aim and objectives of this project, followed by problem
statement and scope of study are also presented in this chapter.
production and delivery process of supply chain management. Other sub-topics in this
chapter includes the theoretical formwork, material supply risk within the supply
chain, ready mixed concrete background and benefits gained through supply chain
management.
Chapter 3 deals with the methods used to obtain the data for data analysis purpose.
Types of research methodology approaches are also presented in this chapter.
Chapter 4 describes the data collection process and analyzes the data in an organized
manner. Then it discusses about the results and key findings of this research based on
the analyzed data.
The final chapter is Chapter 5, it summarizes and concludes all the results and findings
of this project and proposes the solutions to improve the existing supply chain
management.
7
1.7 Summary
This chapter has presented the general background to the project followed by
its aim and objectives. Problem statement and scope of study are also presented in this
chapter. The next chapter of the thesis focuses on the literature review related to the
supply chain management and ready mixed concrete.
8
CHAPTER 2
LITERATURE REVIEW
2.1 Introduction
This chapter presents the definitions, concepts and origin of supply chain
management. It also states the benefits of supply chain management. The background
of ready mixed concrete and its relation with supply chain management are also be
included in this chapter. Types of material flow risk within the supply chain are also
presented in this chapter. Types of issue and challenge in supply chain management
are also be included in this chapter.
9
Supply chain is a set of organizations that pass materials forward (La Londe
and Masters, 1994). It also can be defined as the alignment of organizations that brings
products or services to market (Lambert, et. al., 1998). Another definition refers to
supply chain as the network of organizations that are involved, through upstream and
downstream linkages, in the different processes and activities that produce value in the
form of products and services delivered to the ultimate consumer (Christopher, 1992).
It can be concluded that supply chain management is a link of organization network
that involves many parties contributing to the development and quality of products or
services delivered to the customer.
Scott and Westbrook (1991) and New and Payne (1995) stated that supply
chain linking each element of the manufacturing and supply process from raw
materials through to the end user, encompasses the entire value chain and addresses
materials and supply management from extraction of raw materials to its end of useful
life. Supply chain management also focuses on how firms utilize their supplier’s
process, technology, and capability to enhance competitive advantage (Farley, 1997).
Coordination of the manufacturing, logistics and material management functions
within organization is also considered as supply chain management (Lee and
Bilington, 1992).
Supply chain is the total chain of exchange from original source of material,
through various organizations involved in extracting and processing raw materials,
manufacturing, assembling, distributing, and retailing to end customer (Saunders,
1997). It shows that all the organizations network involved in the supply chain need to
interact with each other to deliver product or service to end customer, linking flows
from raw material supply to final delivery.
The origins of supply chain management (SCM) are unclear, but its
development appears to start along the lines of physical distribution and transport
(Croom, 2000). The term ‘Supply Chain Management’ was originally introduced by
consultants in the early 1980s (Oliver and Webber, 1992). Typically supply chain is a
network of materials, information and services processing links with the characteristic
of supply, transformation and demand. Supply chain management also explains the
logistic activities, the planning and control of materials and information flows
internally within a company or externally between companies (Christopher, 1992;
Cooper 1997; Fisher, 1997).
Supply chain management (SCM) concept had been used and originated from
manufacturing industry. The application of SCM could be shown in the Just-In Time
(JIT) delivery system which was part of the Toyota Production System (Shingo, 1988).
The objective of this system was to regulate supplies to Toyota motor factory just in
the right-small-amount, just in the right time. SCM originated in the field of quality
control. As early 1950, in an address to Japanese industrial leaders, Deming suggested
that working with the supplier as a partner in a long-term relationship of loyalty and
trust would improve the quality and decrease the cost of production (Deming, 1982).
The supply chain has been defined as “the network of organizations that are
involved, through upstream and downstream linkages, in the different processes and
activities that produce value in the form of products and services in the hands of the
ultimate customer” (Christopher, 1992).
12
Supply Chain Management is very detail because it reviews the entire supply
chain in order to increase transparency and alignment of the supply chain’s
coordination and configuration, regardless of functional or corporate boundaries
(Cooper and Ellram, 1993). The basic idea of supply chain management (SCM) is to
identify the interdependency in the supply chain and thereby improve its configuration
and control based on such factors as integration of business processes.
There are also other concepts of supply chain management. First, there are
development issues of supply chain management, including order information
transparency, reduction in variability, synchronizing of materials flows, critical
resources management and configuration of the supply chain (Lin and Shaw, 1998).
Second, there are strategies for supply chain management including establishment of
stable partnership, modular outsourcing of components, design for suitability for
manufacture, flexible manufacturing technologies, evolution of the supply chain with
the product life cycle, and information acquisition and sharing (Lin and Shaw, 1998).
Third, there are levels of supply chain management that can be distinguished,
including initial partnership (e.g. building good relations with suppliers and
distributors), logistic management (e.g. implementing and controlling the flow
involving all actors in the chain). ‘Genuine SCM’ refers to continuous improvement
of all aspects of the entire chain (Giunipero and Brand, 1996). Supply chain
management gives the overall flows of the entire supply chain such as the flow of
materials, bonding between supplier and manufacturer which can affect the quality of
the end product before delivered to the customer. By implementing SCM into the
manufacturing system, any defects can be detected because all the activities and the
processes have been presented in the form of framework, hence we can improvised the
system.
13
Supply chain concept has been stimulated from many directions including the
quality revolution (Dale, 1994), views of material management and integrated logistic
(Carter and Price, 1993). It is also considered as a growing interest in industrial
markets and networks (Ford, 1990; Jarillo, 1993). To develop a common conceptual
base of the overall activities, identifying of relevant findings and integrate them into
an empirically tractable, meaningful research framework must be done. The pressing
need and value of a conceptual framework conducive and instrumental to further
research have recently been accentuated in operation management literature (Chen and
Small, 1996; Ho, 2002).
Figure 2.1: Supply chain best practice management process (Stewart, 1997)
An organization that practices a good relationship with the customer can affect
its success in managing the supply base as well as its performance (Scoot and
Westbrook, 1991; Ellram, 1991; Turner, 1993). A key element of successful supply
base management involves downstream integration of customers as well as the
management of upstream suppliers. Each entity in the supply chain is a supplier as
well as a customer. Supply chain can become unsuccessful without a foundation of
effective supply chain organizational relationship, any efforts to manage the flow of
information or materials within the supply chain (Hanfield and Nicholas, 1999).
Based on Johnson and Wood (1997), there are five important key terms which
are logistic, inbound logistic, material management, physical distribution and supply
chain management to interpret. Logistic comprises the entire process of materials and
products moving into and out of organization. Inbound logistics covers the movement
of material received from suppliers. Material management describes the movement of
material and components within an organization. Physical distribution is about the
movement of goods outward from the end of the assembly line to the customer. Supply
18
chain management is somewhat larger than logistics, and it links logistics more
directly with the user’s total communications network and with the firm’s engineering
staff.
The two vital components of improving the relationship are trust and
commitments (De Ruyter, 2001). The cooperation arises directly from both
relationship trust and commitment (Morgan and Hunt, 1994). There are several aspects
of trust in supply chain performance such as confidence in preferred trading partner,
always keep promises, always honest, good reputation, trust in preferred trading
partner, believe information provided, close personal friendship, trading partner
always consider best interest (Batt, 2003). Trust is the belief that the partners will act
in ways that will bring positive outcomes for the organization and does not want to
take unexpected actions that may bring a negative outcome (Anderson and Narus,
1990). Trust also can be defined as the willingness to rely on an exchange in partner
in whom has one has confident (Moorman, 1993). Trust is the extent to which the
buyer believes that the supplier has the necessary expertise to perform the activity
effectively and reliably (Ganeshan 1994).
the global market economy (Lambert, 2008). The main goal of implementing supply
chain management is to achieve greater profitability by adding value and creating
efficiencies, thereby increasing customer satisfaction (Stock and Boyer, 2009). By
improving the supply chain, it will give benefits to supply chain members such as cost
decrease, lower inventory levels, shorter lead time and lessened demand uncertainties.
Improved process performance will enhance the quality of the product, customer
service, market responsiveness and target market access (Lambert, 2005).
Raw materials stocks at a plant are diminished because all the materials must
be used for daily production of ready mix concrete. Ready mix concrete plant
transform raw materials into concrete in its production facility and is committed to
delivering concrete to different construction sites by truck mixers so as to match on
site concreting progress. Concrete has its own time to set and harden, due to this
problem, the batching and delivery of the ready mix concrete is a classic example of
21
Just-In-Time construction system (Tommelein and Li, 1999). Anson and Wang (1994)
also highlighted the negative effect of the poor coordination between ready mix
concrete plants and site contractors on the productivity of concreting processes. The
relatively poor matching performance between the supply of concrete and the site
requirements in Hong Kong building sites was characterized by both truck mixers’
queuing on site and site crews staying idle due to late truck mixers’ arrivals (Anson
and Wang, 1998).
Material flow involves the physical movement within the supply chain. The
physical movement includes the transportation of goods, delivery movement, storage
and inventories. There are many risks and disruptions involved in the process of
material flow such as transportation incapability, halted manufacturing, lack of
capacity, inability to access inventories and so on. This sub-topic only discusses the
material flow risk in terms of source, make and delay.
i) Source
1. Single Sourcing
A minor fire accident in Philips’ clean room in March 2000 caused Ericsson a
major loss of USD400 million (Norrman and Jansson, 2004). Philips
Electronics N.V. was a Dutch firm in Albuquerque, New Mexico, USA that
23
supplied 40% of their production to Ericsson and Nokia (Peck et al., 2003).
Ericsson’s failure, however, was not because of not being responsive, but was
mainly due to their single sourcing strategy. Unlike Nokia, who quickly turned
to alternative suppliers in the USA and Japan, Ericsson had no substitute
supplier (Peck et al., 2003). Hence it is important to have backup suppliers
because it can be useful when it comes to uncertainty situation where the main
supplier cannot supply the raw materials due to certain problem.
2. Supplier Selection
The process to produce the product has limited producer’s control over the
process and decisions, especially if the supply chain network is extended. The
incapability of supplier to produce according to the standard demanded leads
to poor quality of product (Fitzgerald, 2005). This kind of incapability occur
due to limited skills and technology, and can be overcome when time and
resources are invested in developing the required standard.
24
ii) Make
The major issues in this sub-topic involves three types of issues which are
product and process design risk, production capacity risk, and operational disruption.
It is very important to determine all types of risks, thus mitigation measure can be
taken to encounter the problem.
The inability to adapt to product and process changes has urged the
organization to actively involve its key supplier at an early stage of the new
product development process. Due to investing large sum of capital in
positioning products on the market, it is important to involve supplier and
customers at the early stage of the product development process to obtain
higher quality of product. Khan (2008) conclude that a well designated product
and process flow will help an organization to mitigate risks which arise
between production and suppliers.
3. Operational Disruption
iii) Delay
Delay in material flow always occur when a supplier cannot respond to changes
in demand. Other factors that cause delays are poor-quality output at supplier plant,
high levels of handling or inspection during border crossing and changing
transportation modes during shipping (Chopra and Sodhi, 2004).
26
2.12 Summary
This chapter has presented the definition, background, origin, concept, and
benefits of the supply chain management. Issues and challenges in supply chain
management has also been highlighted in this chapter. This chapter also links the
relationship between supply chain management and the production of ready mixed
concrete. Finally, material flow risks within the supply chain also has been presented.
The next chapter explains the research methods used to obtain and analyze data for the
project.
27
CHAPTER 3
RESEARCH METHODOLOGY
3.1 Introduction
There are two types of methods to gather information for this project
which are by interviewing and doing questionnaire survey. An interview was
conducted with a certain personnel involved in the production and delivery of
ready mixed concrete in order to obtain the information needed for this project.
A questionnaire survey was also performed to obtain feedback about the
importance of supply chain management in the production and delivery of ready
mixed concrete.
28
3.2 Interview
After all the data had been transcribed, the interview data were translated
into graphical method or framework.To develop a framework, there are five
consequential steps which support modelling process such as (1) define supply
chain model purpose, (2) establish supply chain performance measures, (3)
determine product type, (4) define supply chain configuration, and (5)
characterize supply chain elements (companies, processes, and flows) (O’Brien,
et. al., 2009).
29
Department
Supply
Department
of
Employee Project
Dependent Works on
Order Part
Research
Internal
Funded
Technical Account
Project
Secretary
Foundation Corporate
Figure 3.2: Entity relationship diagram (ERD) based on Engineering Information’s style (adapted from Journal of Computer
and Software Engineering, Vol. 3, No.4 (1995), pp. 427-459
31
32
3.3 Survey
The survey method was adopted to identify the importance of supply chain
management for ready mixed concrete production and delivery process. A set of
questionnaires were distributed to the target respondents that were involved in the
production and delivery of ready mixed concrete. Then the analysis of the data was
performed by using questionnaire result analysis method. The questionnaire survey
focused on the importance of supply chain management in the production and delivery
of ready mixed concrete. It was designed objectively to evaluate the level of
understanding regarding the implementation of supply chain management among the
workers and the benefits gained through the implementation of supply chain
management.
33
The sample of questionnaire used for the survey in this project is shown in
Appendix A. Questions in section B, C and D are based on Likert’s scale of five
ordinal measures of agreement towards each statement (from 1 to 5) as shown in
Figure 3.1
1 = totally disagree
2 = disagree
3 = neutral in agreement
4 = agree
5 = totally agree
35
The data collected from the questionnaire survey was analyzed using frequency
analysis and “Relative Indices” (RI) technique. This technique using RI has been used
by Nesan (1997) and Holt et al. (1996) in the same context of application. RI was
calculated using the following formula:
The computation of RI using this formula yields the value of RI ranging from
point two to one, where point two represents minimum strength and one the maximum
strength (Holt et al., 1996). The table below shows the categories for RI ranges.
RI Range Category
0.20 – 0.35 Very Low
0.36 – 0.51 Low
0.52 – 0.67 Neutral
0.68 – 0.83 High
0.84 – 1.00 Very High
36
3.5 Summary
This chapter has described the methods used to obtain and analyze data for this
project. The types of the methods used were interview and questionnaire survey. An
interview with the maintenance engineer and plant superintendent were conducted to
study the overall supply chain management involved in the production and delivery
process of ready mixed concrete. Then, questionnaire survey form were distributed to
concrete batching plant workers. Questionnaire survey has the objective to evaluate
the level of understanding regarding the implementation supply chain management in
the production and delivery process of ready mixed concrete. The other objective of
the questionnaire survey was to determine the benefits gained through the supply chain
management.
The next chapter analyzes all the data obtained for this project.
38
CHAPTER 4
4.1 Introduction
This chapter describes the data collection process involved in the project. The
data collection methods include questionnaire survey and semi-structured interview.
This chapter also analyses the questionnaire survey and interprets the data obtained
from the interview session. For the questionnaire survey, the collected data were
analyzed by using frequency analysis and relativity index. While for the interview
method, the data obtain verbally from the executive plant manager were recorded in
this chapter.
39
A survey was carried out among the workers at the concrete batching plant to
learn about the application and implementation of SCM in the manufacturing system
to an early indication on how important SCM was in the production of ready mixed
concrete.
ii. To evaluate the benefits gained through the implementation of supply chain
management in the production and delivery process of ready mixed concrete
among the workers.
40
4.2.2 Questionnaire
The questionnaire was divided into four sections, i.e Sections A, B, C, and D,
which included personal particulars of the respondent and the implementation of SCM
at concrete batching plant. Respondents were asked to tick the item if they observed it
at their organization and give ratings of their recommendation of their practice at the
batching plant based on the Likert scale.
4.2.3 Respondent
The survey data were analyzed by using frequency analysis and relative Index
to determine the level of importance of each question given. Only ten of the
respondents opted to answer the questionnaires. The results from the questionnaire are
presented in the following sub-section.
a) Number of Respondents
Out of the twenty sets of questionnaires sent out, only ten were returned. Out of
the ten respondents, two were engineers, one was plant superintendent, five were
technician and two were sales officer. Figure 4.1 shows the distribution of respondents
by profession. Meanwhile, Table 4.1 shows the percentage of the respondents by
profession.
42
2 2
b) Respondent’s Experience
Respondents' Experience
10% 20%
<1 year
30%
1 to 5 years
5 to 10 years
40%
<10 years
Table 4.3: Frequency Analysis (FA) and Relativity Index (RI) for the importance of
product’s quality and dependable suppliers.
FREQUENCY ANALYSIS
totally totally
disagree neutral agree total RI Category
Questions disagree Agree
Q1. Your organization
rely on few dependable 0 0 3 5 2 10 0.78 High
suppliers
Q2. Your organization
rely on few high quality 0 0 1 5 4 10 0.86 Very High
suppliers
From Table 4.3, it is shown that the reliance on few quality suppliers,
consideration of quality as number one criterion in selecting suppliers, creation of long
term relationship with its suppliers, helping its supplier to improve the product, having
continuous improvement program that includes its key suppliers, actively involving its
key suppliers in new product development process and certifying its suppliers for
quality show very high RI with 0.86, 0.88, 0.86, 0.86, 0.86, 0.84 and 0.84 respectively.
While the other questions which are reliance on few dependable suppliers,
development of trust among partners with suppliers taking full responsibility for the
quality of their product, leading to the elimination of inspection of supplied product
and regularly solving problems jointly with its suppliers only show high RI with 0.78,
0.78 and 0.80 respectively.
Figure 4.3: RI for the importance of product’s quality and dependable suppliers
46
Table 4.4: Frequency Analysis (FA) and Relativity Index (RI) on how the
organization ensures the effectiveness of supply chain management practice
FREQUENCY ANALYSIS
totally totally
Questions disagree disagree neutral agree Agree total RI Category
Q1. Your organization has
Very
continuous quality 0 0 0 2 8 10 0.96
High
improvement program
Q2. Your organization
Very
produces only what has 0 0 0 0 10 10 1
High
been ordered by customers
Q3. Your organization
Very
pushes suppliers for shorter 0 0 0 7 3 10 0.86
High
lead times
Q4. Your company
organized properly
ordering, receiving and 0 0 0 9 1 10 0.82 High
other paper work from its
suppliers
Q5. Your organization’s
product are stored at
Very
appropriate distribution 0 0 0 7 3 10 0.86
High
points close to customer in
the supply chain
Q6. Your organization
frequently interacts with
Very
customers to sets its 0 0 0 4 6 10 0.92
High
reliability, responsiveness
and other standards
Q7. Your organization has
Very
frequent follow-up with its 0 0 0 3 7 10 0.94
High
customers for quality
Q8. Your organization
Very
strive to reduce time 0 0 0 1 9 10 0.98
High
wastage in operations
Q9. Your organization
frequently evaluates the Very
0 0 1 4 5 10 0.88
formal and informal High
complaints of its customer
Q10. Your organizations
periodically evaluates the
importance of its 0 1 2 2 5 10 0.82 High
relationship with its
customer
47
Table 4.4 shows the RI on how the organization ensures the effectiveness of its
supply chain management practice. Every organization has its own method to
implement supply chain management in the business system. Analysis shows that the
organization had continuous quality improvement program, the organization
frequently interacts with customer to sets its reliability, responsiveness and other
standards, has frequent follow-up with its customers for quality and strive to reduce
time wastage in operations with very high values of RI which are 0.96, 0.92, and 0.94
respectively.
The highest RI value (RI=1) recorded goes to question two which asks if the
organization produces only what has been ordered by customers. As the organization
only produces ready mixed concrete, the organization has to produce the ready mixed
concrete based on the customer’s demand because concrete tends to hardening within
a specific time, so the concrete must be produced at the right time and directly
delivered to the site within specified time.
Figure 4.4: RI on how the organization ensures the effectiveness of supply chain
management practice
There are four types of benefits that give very high RI value ranging from 0.94
to 0.96. SCM can reduce the cost of operation, can increase the quality of the product,
can increase the delivery speed of the product to the site and can increase the
efficiencies for the whole production process. It can be seen that by implementing
SCM in the manufacturing process it can increase the efficiencies of the whole process
49
thus reduce the cost of the operation. Hence, the quality of the product can also be
increased.
SCM can reduce lead time only give a high RI value which is 0.82 while the
other types of benefits give very high RI value ranging from 0.86 to 0.88. Table 4.5
shows the analysis for RI of the benefits gained through the implementation of supply
chain management whereas Figure 4.5 shows the comparison of the benefits gained
through the implementation of supply chain management.
50
Table 4.5: Frequency Analysis (FA) and Relativity Index (RI) for the benefits gained
through the implementation of supply chain management
FREQUENCY ANALYSIS
totally totally
Questions disagree disagree neutral agree Agree total RI Category
Q1. Your organization
has continuous quality 0 0 0 2 8 10 0.96 Very High
improvement program
Q2. Your organization
produces only what has
0 0 0 0 10 10 1 Very High
been ordered by
customers
Q3. Your organization
pushes suppliers for 0 0 0 7 3 10 0.86 Very High
shorter lead times
Q4. Your company
organized properly
ordering, receiving and 0 0 0 9 1 10 0.82 High
other paper work from its
suppliers
Q5. Your organization’s
product are stored at
appropriate distribution 0 0 0 7 3 10 0.86 Very High
points close to customer
in the supply chain
Q6. Your organization
frequently interacts with
customers to sets its
0 0 0 4 6 10 0.92 Very High
reliability,
responsiveness and other
standards
Q7. Your organization
has frequent follow-up
0 0 0 3 7 10 0.94 Very High
with its customers for
quality
Q8. Your organization
strive to reduce time 0 0 0 1 9 10 0.98 Very High
wastage in operations
Q9. Your organization
frequently evaluates the
formal and informal 0 0 1 4 5 10 0.88 Very High
complaints of its
customer
Q10. Your organizations
periodically evaluates the
importance of its 0 1 2 2 5 10 0.82 High
relationship with its
customer
51
Figure 4.5: RI of the benefits gained through the implementation of supply chain
management (SCM)
An interview was carried out to acquire more information for the whole process
of the supply chain management at the ready mixed concrete plant. The studied supply
chain management includes the process of reviewing the material supply chain
management and investigating material supply risks arising from the production of
ready mixed concrete. Based on the information obtained from this interview, a
framework can be developed to show the whole picture of the processes within the
supply chain management.
52
The data collected were based on semi-structured interview with the plant
executive manager who was responsible for the whole management process at the
concrete batching plant. The semi-structured interview consisted of only one part. The
objective of the interview was to study the overall supply chain management at the
concrete batching plant in terms of material flow, supplier relationship, inventory,
transportation, information technology and customer relationship.
The names of the maintenance engineer and plant superintendent were Mrs.
Banmathi Mahaindran and Mr. Muhammad Faizal bin Othman. They had been
working with Holcim Sdn. Bhd. for almost 5 to 10 years. They were totally responsible
for the whole process at the concrete batching plant in terms of manufacturing, product
distributing and sale. They had to make sure all that the concrete produced at the
batching plants met the quality and specification given by the client.
Based on the interview, the number of suppliers involves in the supply chain
are four. Types of the supplier comprise of aggregate supplier, sand supplier,
admixture supplier and cement supplier. Holcim Sdn Bhd practice one source for one
supplier which means that every source of raw materials such as aggregate, sand,
cement, and admixture only has one supplier for each material.
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There are also supplier related issues and challenges within the supply chain.
Lack of quality and shortage of the quantity of raw materials delivered to the concrete
batching plant seems to be the major problem for the manufacturer of the ready mixed
concrete. As an example, sometimes the aggregate’s supplier deliver the aggregate to
the batching but the size of the aggregate sent by the supplier does not meets the criteria
given by the manufacturer. The size of the aggregate must be sent by the supplier must
be in the range of 5 – 20 mm. For sand, it is important to check moisture content,
organic content and silt content to assure that the quality of the sand delivered by the
supplier is of high quality because it is possible for the supplier to cheat the
manufacturer by giving low quality of sand to them.
4.4.3 Inventory
Every first day of the month there is an inventory check because it is important
to make sure that the incoming and outgoing materials tally with the records in the
book stock. Loss and gain of the inventory stock are considered as common inventory
related issue and challenge faced by the manufacturer. Sometimes the total loss is
higher than total gain due to shortage of raw materials delivered by the suppliers. It is
important to keep the inventory stock checklist updated gradually to prevent any loss.
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4.4.4 Transportation
There are three owned trucks by Holcim Sdn Bhd and another four trucks
comes from the third party logistic. Hence the total numbers of trucks operating at the
Senai concrete batching plant are seven units. During the interview, the maintenance
engineer and plant superintendent also explained about the advantages and
disadvantages of using owned trucks and third party logistic to deliver the ready mixed
concrete to the client. Table 4.6 shows the advantages and disadvantages of using
owned truck while Table 4.7 shows the advantages and disadvantages of using third
party logistic.
Owned Truck
Advantage Disadvantage
Truck is available when High maintenance cost
required
Cost of idle time caused by High operation cost includes
inclement weather, work being fuel, operator and oil
behind planned programme or
delay in deliveries of material
will generally be less on owned
plant than hired
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Advantage Disadvantage
Hire firms are responsible for Potential loss of reputation
repairs and replacement because the firms is responsible
for one of the most critical
functions of its business.
Hire rates can include operator, Loss of direct control because the
fuel and oil manufacturer relies on the
competency, reliability and
honesty of the hired firms and its
staff.
The manufacturer also has a logistic department managed by one fleet assistant
and one logistic superintendent. The manufacturer also utilizes Global Positioning
System (GPS) in their trucks, hence it is easy to locate their trucks wherever the trucks
travel. The manufacturer also takes the attendance of their truck’s drivers in order to
make sure the drivers come at work on time.
One of the issue related to the transportation is driver issue. Some of the drivers
especially from the third party logistic are always having delay in the process of
delivering ready mixed concrete to the client.
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4.4.5 Information
Most of the customers are from the construction companies that requires the
ready mixed concrete for the construction process to build concrete structure. By using
ready mixed concrete the, customers can speed up the process of the construction
because they do not have to mix the concrete manually.
There are many customer related issues and challenges within the supply chain
such as slump test issue, low cube test strength, and shortage of ready mixed concrete
delivered to the customer. Sometimes the reading of the slump test of the fresh concrete
delivered does not meet the requirement of the customer. Then the manufacturer has
to deliver back new ready mixed concrete to the site because the manufacturer provides
two hours warranty to the customer if there is any defects on the ready mixed concrete.
The two hours warranty is given in order to maintain the customer’s satisfaction.
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If the value of the cube strength test after 28 days achieve below the target
strength, the customer has the right to reject the ready mixed concrete that has been
delivered to the site and request for the new order. It is important to check the quality
of the product before it is approved to be delivered to the customer. Shortage of ready
mixed concrete delivered to the customer occurs because of there is no double
checking before it is delivered to the customer.
4.5 Discussion
This section discusses the finding of this study. This section has been divided
into three parts. The first parts discusses the importance of product’s quality and
dependable suppliers. The second part discusses how the organization ensures the
effectiveness of supply chain management practice. Finally, the benefits gained
through the implementation of supply chain management are discussed.
This part discusses the findings based on the results from questionnaire
regarding the importance of product’s quality and dependable suppliers. Discussion of
the findings is based on the Relativity Index (RI) as the indicator corresponding to
each statement. The values of RI ranging from 0.2 to 0.10 with 0.2 give the lowest
degree of rating for responses and 1.0 give the highest degree of responses.
Based on Table 4.3 and Figure 4.3, it is shown that the organization considers
quality as number one criterion in selecting suppliers because it obtained the highest
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RI value with 0.88. From the results, it explains that by having the best quality of raw
materials supplied to concrete batching plant, it can assure the quality of the ready
mixed concrete produced meet the specification set by the manufacturer. Based on
Table 4.3 and Figure 4.3, it is also shown that all the questionnaire results give high
and very high RI values thus it can be said that the organization practices a good
relationship with their supplier. An organization that develops supplier relationship
and makes it a priority is rewarded with better financial performance and customer
satisfaction.
From Table 4.2 and Figure 4.2, it is shown that the organization produces only
what has been ordered by customer, because it gives maximum value of RI which is
1.00. This makes sense because the ready mixed concrete cannot be produced early
and kept in the storage. Ready mixed concrete has a specific time to set and harden
thus it must be produced directly after ordering has been made by the customer. It is
to prevent the ready mixed concrete being set and harden before it arrives at the site.
Based on the questionnaire results it can be seen that the organization practices
a good relationship with customer because the RI value for the organization frequently
interact with customers to set its reliability, responsiveness and other standards
(RI=0.92), frequently follow up with its customers for quality (RI=0.94), frequently
evaluates the formal and informal complaints of its customer (RI=0.88) and
periodically evaluates the importance of its relationship with its customer (RI=0.82)
gave high and very high RI values. A good relationship with the customer can affect
its success in managing the supply chain as well as its performance. It can be said that
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the organization consider customer satisfaction as one of their top priority in delivering
products and services.
From Table 4.3 and Figure 4.3, it is shown that the two main benefits gained
from supply chain management are SCM can reduce the cost of operation (RI=0.96)
and increase the delivery speed of the product to the site (0.96) because both of the
questions give the highest RI value. Thus it can be explained that supply chain
management can affect the level of the performance in terms of cost, time and quality
in the production of ready mixed concrete.
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Based on the observation and the information obtained from the maintenance
engineer and plant superintendent, a research framework had been developed to show
the process of the ready mixed concrete’s material flow. Holcim Malaysia Sdn. Bhd.
practices one source for one supplier to obtain raw materials such as aggregate to
produce ready mixed. They do not have any backup supplier on standby if there is any
disruption occur at supplier stage. As an example, the supplier cannot supply the
required raw materials due to certain problem. Thus a new improvised framework has
been developed by adding backup supplier for each raw materials within the supply
chain. By doing that, it can reduce the material supply risk. Figure 4.6 shows the
existing framework while Figure 4.7 shows the improvised framework for the
production and delivery process of ready mixed concrete.
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Figure 4.6: Existing framework for the production and delivery process of ready mixed concrete
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Figure 4.7: Improvised framework for the production and delivery process of ready mixed concrete
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4.6 Summary
All the data collection and data analysis have been described in this chapter.
The methods used to analyze the data are by using framework and frequency
analysis. The analyzed data obtained from the questionnaire survey are shown in
the form of graphical method which is bar chart. The process to analyzed the data
obtained from the semi-structured interview is based on the information that had
been told by the maintenance engineer and plant superintendent about the overall
supply chain management in the production of ready mixed concrete.
CHAPTER 5
5.1 Conclusion
5.2 Recommendation
More study can also be conducted in identifying the types of risk within
the supply chain and mitigation measures taken by certain organization
to encounter the risks or problems within the supply chain.
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REFERENCES
Rajendra Kumar Shukla, Dr. Dixit Garg and Dr. Ashish Agarwal (2011).
Understanding of Supply Chain: A Literature Review. International
Journal of Engineering Science and Technology.
Ruben Vrijhoef and Lauri Koskela (2000). The four roles of supply chain
management in construction. European Journal of Purchasing &
Supply Management 6, 169 – 178.
Il – Yeol Song, Mary Evans, and E.K. Park (1995). A Comparative Analysis
of Entity-Relationship Diagram. Journal of Computer and Software
Engineering, Vol. 3, No.4 (1995), pp. 427-459
APPENDIX 1
It is hoped that you will spare some time to answer the questions. All the
information provided will be treated with confidentially. Thank you for your
cooperation and participation.
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QUESTIONNAIRES