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SATYA PAUL

SUMMER INTERNSHIP
REPORT
DECLARATION

I Himani Chandra hereby declares that the Summer Internship


report for the company Genisis Colors under the brand
Satya Paul is the result of my own work carried out by me
during the period of 4 June 2018 to 27 July 2018.
This report has not been submitted to any other University or
Institute for award of any diploma, degree etc.

Himani Chandra
/ / 2018
CERTIFICATE BY
MENTOR

This is to certify that Himani Chandra, National


Institute of Fashion Technology (NIFT), Patna has
successfully completed her Summer Internship Report
as prescribed by the Department of Fashion Studies
(FMS), National Institute of Fashion Technology.
This report is the record of authentic work carried out
by her during the period 4 June 2018 to 27 July 2018
under my mentor ship.

Signature
Mr. Rishikesh Kumar
Assistant Professor
NIFT, Patna
ACKNOWLEDGEMENT

I would like to express my sincere thanks to


National Institute of Fashion Technology, Patna, for giving
me a platform to intern at SatyaPaul.

I would like to gratefully acknowledge the contribution of all


the people who took active part and provided valuable support
to me during the course of this project.
To begin with, I would like to offer my sincere thanks to
Ms. Pooja Kaistha, Senior Manager for giving me the
opportunity to do my summer training at SatyaPaul.

My heartfelt gratitude also goes to the entire Retail Planning


Department for their co-operation and willingness to answer
all my queries, and provide valuable assistance.

I also sincerely thank Mr Rishikesh Kumanr, my faculty


mentor at NIFT Patna, who provided valuable suggestions,
and helped me script the exact requisites.

Signature

NAME: Himani Chandra


Abstract
1 2

Chapter 1
2
Introduction- Satya Paul 3
1.1 Timeline 4
1.2 Introduction- Genesis Colors 5

1.3 Headquarter 6

1.4 Mission & Vision 6

1.5 What we do 7

1.6 Corporate Social Resposibilities 8

1.7 Company Structure 9


TABLE OF 1.8 Brand Philosophy 12
CONTENT
3 Chapter 2

2.1 Organizational Structure 18

2.2 Floor Plan 19

2.3 Cross Functioning 20

2.4 Merchandise Planning Process 21

2.5 Accounts and Finance 22

2.6 Research and Development 22

2.7 Human Resource 22

2.8 Leadership Style 23

2.9 Objective of Organization 23

Chapter 3
4
Marketing 26
3.1 Brand Position 27

3.2 Social Media 28

3.3 Product 38

Chapter 4
5
SWOT Analysis 45

4.1 Clientele 46

4.2 Target Area 47

4.3 Competitors 48

Chapter 5
6
TABLE OF Visual Merchandising 51

CONTENT Chapter 6
7
Production Policy 55

6.1 Supply Chain Policy 61

Chapter 7
8
Learning 65

Chapter 8
9
Reference 66

Chapter 9
10
Annexure 67
1
ABSTRACT

Satya Paul is an Indian designer label known for ethnic designer


clothes. It was established on 1 April 1985 by Satya Paul.
There are 44 Satya Paul stores and 1,700 retail points in India
and 450 Satya Paul retailers worldwide.

Puneet Nanda is a co-founder of the label and the head of design


from 2001. His last collection was 'The Art of Tarot'.
The collection was launched with a complete Tarot deck, and he
shot the campaign himself.

The brand is acclaimed for ingenuity in design and a vivid color


palette. As part of the Genesis Group since 2001, the brand has
grown from strength to strength and is now present at over 30
offline locations in India and abroad.

Apart from the main label, Satya Paul has a vibrant accessories
line offering an eclectic mix of ties, pocket squares, gift sets,
leather essentials, scarves, handbags and much more. Satya Paul
brings unique and convenient corporate gifting solutions for all
occasions.

This report includes basic understanding of and organization,


its terms and conditions also how marketing and different
policies play an important role in Satya Paul.

This report also includes analysis of the competition that


Satya Paul is facing in women's wear category and also
understanding the opportunities of this category. This report
also has a SWOT analysis for the same.

2
CHAPTER 1
INTRODUCTING

SATYA PAUL

1.1 OBJECTIVE:

1.To study different departments of Satya Paul.


2.To study the working and functioning of the Retail Panning department in detail.

1.2 SATYA PAUL


Established in 1985, Satya Paul is India’s premier design label with an
International presence. The brand is acclaimed for ingenuity in design and a vivid
color palette.

As part of Genesis Colors since 2001, the brand has grown from strength to
strength and is now present at over 35 locations in India and select high street
boutiques abroad. Satya Paul also has a strong presence with its ecommerce
portal satyapaul.com and presence on all prominent web ecommerce websites ,
namely, Amazon, Myntra and Jabong. At a time when there was little or no
awareness about fashion or the idea of designer brands in India, Satya Paul
introduced the idea of choreographed collections in 1985. The brand’s take
on print innovations and use of vivid color palettes did not only change the
way the consumer previously looked at Sarees, but also developed a
specific niche for concept-based designs.

Women no longer restrict themselves to hereditary


Benarasis as Satya Paul has been instrumental in
bringing about this change with the new-age Saree,
that is easy to wear and chic. With print as its DNA,
the brand has moved on to explore ready-to-wear
and accessories that have a universal appeal. 3
1985
‘Satya Paul’
designer label 2004
created Designer of the Year
Award by Indian
1987 Academy of Art,
1st year fashion Culture & Industries
shows in 5 cities
2005

1.1 TIMELINE
1988 Spring/Summer,
1st year top Kuala Lumpur Asia
selling label in sariés Fashion Week, Malaysia

1989 2006
Satya Paul line WWF Endangered
expands to launch Species collection
4 collections Show at New Delhi

1989 2006
Satya Paul line Wills Lifestyle India
distributed over 25 Fashion Week, A/W
cities

2001 2007
Satya Paul store Ray of Colours Fashion
opens in New Delhi show at London

2002
Satya Paul revives 2010
unique fashion Art of Tarot show at
events in 6 cities Chennai Fashion
Week.
2003
Satya Paul 2010
collection for the Celebrating 25
Dubai Royal Family. years of Satya Paul
at the launch of
2004 Delhi Eye, Taj Palace,
Satya Paul at New Delhi.
Madame Tussauds,
London

4
1.2 GENESIS COLORS

ABOUT US

Established in 1998, Genesis Colors Ltd. is the holding company of well


known Indian fashion brands – Satya Paul and Bwitch (premium lingerie).

Genesis Colors also holds the marketing and distribution rights in India for
several international luxury labels under its arm ‘Genesis Luxury Fashion Pvt. Ltd.’

The Genesis group brings an eclectic mix of splendid designer labels from India
and across the globe ensuring that our customers are spoilt for choice from opulence
to effervescence by brands.

The Genesis Group also has joint ventures with the favorite British brand Burberry,
Canali, the highly sophisticated Italian menswear specialist and Villeroy & Boch
Germany (for tableware).

5
1.3 HEADQUARTER
Gurgaon (Delhi NCR), the
company is led by
Sanjay Kapoor and has a
workforce of over 500+
employees across the country.

1.4 MISSION & VISION


Satya Paul empowers people worldwide Satya Paul inspires people towards
to express their personal lifestyle and to success
tap their full potential for success

6
Brands are distributed out of 98 mono-brand
boutiques and other multi-brand stores and shop-in-
shops across major cities in India.
Our resource pool includes brand managers, product
designers ,visual merchandisers , buyers, and sales
and marketing team.

This entails a sound system backed by customized


marketing initiatives and promotional standards
consistent with the luxury experience.Our ability
to offer access to an affluent and loyal clientele,
premium real estate along with effective inventory
management are key distinguishing factors for us.

Our capabilities extend from design, manufacturing,


warehousing to distribution .
All Satya Paul products are conceived, designed and
developed at our modern design studio with creative
and experienced in-house designers.

We have well equipped in-house sampling and


production units for printing, embroideries and
dying and a company-owned warehouse.

1.5 WHAT WE DO

7
1.6 CORPORATE SOCIAL
RESPONSIBILITY

Satya Paul has a strong commitment towards CSR


initiatives. Over the years, the brand has been
associated with several social responsibility initiatives,
going that extra mile to offer its support to the
community and individuals.

Satya Paul has been associated with many CSR


initiatives like-

Think pink - hosted many fund raising events across


metro cities to highlight the cause of Breast Cancer
amongst Indian women.

Satya Paul was associated with Pratham - a non-profit


organization that raised millions of dollars for literacy
programs across the world by organizing various
fundraisers.

The brand in association with NGOs' like Lakshyam,


Earth Foundation, SCHI stood for noble causes to
raise funds.

8
1.7 COMPANY STRUCTURE

GENESIS

GENESIS GENESIS
COLORS LUXURY

9
BR
AN
DS

GENESIS
COLORS

SATYA PAUL

BWITCH
10
BR
AN
DS

CANALI
TUMI
JIMMY CHOO
GENESIS
LUXURY
COACH
PAUL SMITH

ARMANI EXCHANGE EMPORIO ARMANI

BOTTEGA VENETA GIORGIO ARMANI

VILLEROY & BOCH MICHALE KORS

G-STAR RAW 11
LUXE BRIDGE
1.8 BRAND
PHILOSOPHY

The Power of Print -


The print is in there DNA. They make powerful
prints that communicate and inspire.

Every Satya Paul print has a distinct personality


with three elements in common:
Power
Pop
Philosophy.
They adhere to these three elements
in all the designs\ and collections

12
POWER
With dynamic and energetic concepts,
our prints are powerful and polarizing,
opening up a bold range of possibilities
for our designs

13
Vibrant popular culture of art,
music and literature inspire them
to create beautiful clothes that
draw on youth and color
POP

14
PHILOSOPHY

Satya Paul prints are born


from thoughts, reflections
and opinions.
Images of desire, struggle,
hope and transformation
are woven in with care
in strong expressive
creations.

15
THE SAREE

The only dress that takes shape of the woman who wears it’;
the Saree remains central to there design aesthetic.

16
INSPIRATION

Satya Paul is a lyrical world of color, art and mystery.


The patterns of nature, geometric of graphics or the details of a rich artistic history
find their bearings in the design process.

17
CHAPTER 2
ORGANISATIONAL STRUCTURE
MD
Mr. Sanjay Kapoor

Ms. Deepika Gehani


Heading Satya Paul Luxury and colors

Human Resource Accounts IT Finance Retail buying & Planning Production


Department Department Department Department Department Department

DesignEmbroidary Marketing Sales Design textile


Department Department Department Department

Total 7 departments

18
2.1 FLOOR LAYOUT
Design
Embroidery team

VM & Marketing Team

Pillar
Design Textile
team

Retail Planning Team Sales Team


Pillar
Production Unit

Production Team
Pillars

Retail Plannig and Production Designer Head


Head 19
MD
Mr. Sanjay Kapoor

Ms. Deepika Gehani


Heading Satya Paul Luxury and colors

Human Resource Accounts IT Finance


Department Department Department Department

Head
Mr. Sammit Guha
(for luxury & colors)

Head
Head Mr. Sushil Tuteja
Ms. Deepti Aggrawal (for luxury & colors)
(for luxury & colors)

Head
Mr. Vikram Bhasin
Head (for luxury & colors)
Ms. Alka Monga
(for luxury & colors)
Head
Mr. Dinesh Reddy
(for luxury & colors)

Design textile DesignEmbroidary Retail buying Production Marketing Sales


Department Department & Planning Department Department Department
Department

Head
Mr. Yash Behti
(for colors)

Head Head Head Head Head


Head
Ms. Neeti Singh Ms. Sonali Singh Ms. Vinita Arora Ms. Bhawana Mehra Ms. Nandita sharma Mr. Ashish Sharma
(for colors) (for colors) (for colors) & Ms Jannat Mhera (for colors)
(for colors)
(for colors)

20
2.2 CROSS FUNTIONING OF
DEPARTMENTS

Design textile DesignEmbroidary IT


Department Department Department

Retail buying Retail buying


& Planning & Planning
Department Department

Design department will Retail buying and planning depart will


have a cross functioning twice a year have a cross functioning with IT department
one when the season starts for the style on a regular bases for updating of the
and design conformation and when there data which they update in a software known
is a fashion show that too for design as Qlik view.
and price confirmation.

Production
Marketing Department
Department

Design textile DesignEmbroidary Design textile DesignEmbroidary


Department Department Department Department

Marketing Team will Production Department will only and only be in


have a cross functioning with design touch with design department when season starts,
Department when there is sale and product development starts from prototype sample
any kind of new offer going on or if to final approved sample.
there is a new product launch also for
product description, content writing and
also window display.

Design
Department
(sourcing is also Retail buying
done by this & Planning Sales
department) Department Department
Production Marketing
Department Department
(VM and operations
comes under it)
90 days to launch and
hit the new season 21
merchandise in store
2.3 MERCHANDISE PLANNING PROCESS

FORECAST SALES

ANALYSIS

DETERMINE INVENTORY LEVELS

PLAN FOR MANAGING INVENTORY

ALLOCATE MERCHANDISE TO STORES

22
2.4 ACCOUNTS AND FINANCE
This department's function is simple. They deal with all the money for the organisation.
They look after what money comes in and out of the organisation.
Below are examples of what money matters the department looks after:

•Record payments (money) of what they receive from its customers for any service or
product they provide. They will bank any cheques or cash they receive from customers.

•Arrange payment to their suppliers. For example, rent, stock, raw materials,
telephone bills, stationary, utility bills, such as gas, electricity, water, etc, etc.
Records of all of these transactions are important so tax man can calculate the correct
amount of tax the organisation must pay.

2.5 RESEARCH AND DEVELOPMENT


This department focuses on researching new developments, technologies, techniques,
materials to improve the product or service it provides. This is so they can have an edge
over its competitors and match the needs of their customers.

2.6 HUMAN RESOURCE


Human Resources or HR for short used to named personnel.
This department deals with its employees (those people who work for the organisation).
They have the following roles:
•Advertise for new jobs (vacancies)
•Organise the application forms / interviews / acceptance letter
•Handle requests for leave
•Dealing with disciplinary matters
•Staff training arrangements
•Giving written warning
•Firing employees
This department meets with all the other departments to see if all employees are happy
working, if there are any disciplinary action needed towards staff, training requirements,
etc.

23
2.7 LEADERSHIP STYLE

Strategic leadership

This style is one that includes a leader who is basically the


leader of an association. The strategic leader isn't restricted
to those at the top of the association. It is geared to a more
extensive audience at all levels who need to make a high
performance life, group or organisation.

The strategic leader fills the gap between the requirement for
new possibility and the requirement for practicality by
providing a prescriptive set of habits. A successful strategic
leader delivers the goods in terms of what an organization
naturally expects from its leadership in times of change. 55%
of this initiative typically includes strategic thinking.

SatyaPaul follows a strategic leadership style for the efficient


working of the company.

2.8 OBJECTIVE OF ORGANIZATION


Long Term Annual Objective
Objective
200 Cr 24
30 Cr
Daily Operational Activity-
Retail Merchandising
Retail Merchandising and Planning:
Retail Merchandising and Planning department deals in all the stock weather it is in a
store or a warehouse
They make:
Sales and stock report .
Allocates stock every tuesday-wednesday to the top most stores which are
selling merchandise very well.
This is done only after studying sales of previous week.
Also planing of discounts on specific merchandise.
Making codes and deciding the price point
of the merchandise.
The first and the main step of the Retail Planning
and merchandising team is to understand the
needs of the client.

Activities Set Once the client's needs have been understood, the
next thing is to know about his budget ( which is
Into Big Picture seen from the last year sales report)

Then gifting of merchandise and accessories are


done to the celebrities for promotion.

Giving more promotion to products with the help


of marketing team.

Making of discount offers till 75% off . Alternative


Reallocation of merchandise from the store which is not Modes Of
selling good to the top most store like VK, Ambi GGN etc.
Achieving
Also by making FRIENDS AND FAMILY SALE in head
office for staff.
Goals
25
CHAPTER 3
MARKETING

INTRODUCING SATYA PAUL WOMEN

Charming, chic and bold; the SP


woman drapes herself in sensuality and
confidence.
It’s a thrill to be around her and she
stops traffic wherever she goes and
makes a statement just by her being.

Segmentation
Fashion conscious people

Targeting
Urban upper class women

Positioning
Fashion-forward designer wear.

26
High Price Point

Suneet Verma
Sabyasachi
Satya Paul
AND by Anita Dongre
Ritu Kumar
High Meena Bazar Low
Fashion Fashion
Quotient Quotient
Shankuntalam
Bombay Selection

Low Price Point

Indian Luxury Retailer


Contemporaty
3.1 BRAND
POSITION

27
3.2 SOCIAL
MEDIA

The brand’s social media pages aid in creating a more conversational image online.

This is an essential tool to build brand awareness, build trust in the brand, and
engage with customers along with sharing the company’s passions and build loyal
communities.

These platforms can be utilized in a manner that assists e-commerce and general
awareness of new products and collections

Satya Paul is currently present in the following spheres:


Facebook
Twitter
LinkedIn
Instagram.

28
CONTENT

The official Satya Paul page across all social media platforms will release first hand
information, news, images and opinions regarding the brand.

No employee/franchisee/associate will be permitted to create a social media base in the


brand’s name with self created content in reference to the brand.

However, all members of the Satya Paul community are encouraged to re-post content
shared on the official page.

29
TWITTER HEADER IMAGE
An iconic image from the Satya Paul archive, look books or campaigns.

PROFILE IMAGE TWITTER


The official SP girl sketch which remains constant for a year

30
HEX DIMENTION

The Hex is a strip of numerous colours, like gradient,


starting from Blue to ending with Green. It is mandatory
to use Hex strip either to the left or to the right trim
marks of the page when using it vertically.
The dimensions vary according to the usage.

DON’T

It is strictly forbidden:
To have the hex colours in upside down position
To start hex colours from the middle of the gradients
To place the hex strip inside the live matter area

31
POSTS

At all times the posts on Facebook and Twitter


need to be interactive, Playful and aspirational.
The digital story should align correctly to give
purpose to the collection in store and the
digital marketing.
The posts should allow consumers to
understand the experience they will have by
being connected to our brand.
The brand‘s social image should not be
restricted to the products a customer can buy,
but instead be a lifestyle choice.

RECURRENCE
New content to be created at a consistent
frequency, Twitter should be updated every
day and Facebook every alternate day unless
there is major coverage or news.

RELEVANCE
The content has to be relevant to the brand.

32
CONTENT
1. LOGO
1.1 Dimensions
1.2 Colours
1.3 Don’t

2. HEX
2.1 Dimensions
2.2 Don’t

3. LOGO & HEX USAGE


3.1 Letter-Head
3.2 Business Card
3.3 Ads
3.4 Packaging

33
LOGO
DIMENSIONS

The Satya Paul logo will always


follow a ratio of 6.6:1 (x stands for inch)

MINIMUM
CLEARANCE

Minimum clearance zone


for the Logo

34
LOGO
COLOR
The Satya Paul logo can be used in any of these four colours,
except in Advertisements

DON’T

It is strictly forbidden:
To have the logo in angles
To use the tagline above the logo
To fill the logo in gradients
35
LOGO & HEX USAGE
These are the standard guidelines for the usage of
Satya Paul logo and Hex strip in all the packaging
and stationary.

BUSINESS CARD

LETTER HEAD

BILL BOOK

36
PACKAGING SCARF PACKAGING

TIE PACKAGING WALLET CASE

WRAPPING PAPER CUFFLINKS BOX

37
The Satya Paul product line
comprises women’s designer
wear, handbags, clutches and
scarves, and men’s accessories
such as neck ties, belts, wallets,
and cufflinks

Categories under women designer


wear are:
SKD- Salwar Kurta Dupatta 3.3 PRODUCTS
RTW- Ready to Wear
SRE-Emb Saree
SR- Printed Saree
SRPH- print highlight saree
SS- Suit Set Print
SSE- Suit set emb

38
Sarees

39
SAREES

SR- Saree Printed SRPH- Saree Printed


Highlight
13,000-18,000 INR 20,000-27,000 INR
Digital print Digital print
Hand Print Hand Print
Screen Print Screen Print

Fabric- Crape, Shifon, Fabric- Gorget, Gorget


Linen Silk, Gorget. Satin

SRE- Embroidered
Saree
27,000 INR & Above
Nalki
Katdana
Christal work
Sticker
Pearl
Applique Work
Zari
Sequence
Fabric- Gorget, Satin,
Flat Silk, Super Net,
Mashroo Fbric, Linen Silk

40
Ready to Wear

41
Accessories

42
READY TO WEAR SKD-SALWAR KURTA
DUPATTA

Kurta 5,000-8,000 INR Party Wear Suit 16,000-25,000 INR


Kaftan 5,000-8,000 INR Gown20,000-28,000 INR
Tops 5,000-8,000 INR
Everyday Suit 10,000-15,000 INR Fabric- Gorget, Linen, Jagard

ACCESSORIES
Handbags 4,000-5,500 INR
Clutch 4,000-5,000 INR

Wallet (Men)- 6950 INR


(Women)- 2000 INR

Cufflink- 2500 INR

Label Pin-995-1195 INR

Tie Pin 1195 INR


Pocket Square 995-2195 INR

Tie 1295-2795
(Silk Tie) 2795 INR
(Normal Tie) 1295 INR

Gift Boxes 3795-5495 INR

Scarf 5295 INR

43
Accessories

44
CHAPTER 4
SWOT ANALYSIS
The color story, power of prints and their vivid color palatte is the main
USP of their brand.
The brand showcases its new collections at international fashion weeks and

S
STRENGTH
big shows like MISS WORLD which gives a lot of global exposure.

The brand is present in all major cities and several Tier-2 cities with over
30 stores
Satya Paul fame as an accomplished designer world-wide with privileged
clientele including many famous celebrities
The online store is a highlight which showcases all the collections

The brand has not been able to sell merchandise directly in international

W
markets even after it being acclaimed as major brand.

Low brand presence has been a major problem as it is having multiple


stores in only 2 cities in India.

WEAKNESS

O
OPPORTUNITY
The brand can diversify further in men’s wear which still is limited to the
accessories segment.

The brand can work on tapping NRI’s who have the spending power for
the brand.

T
The foray of many designers into this segment of ethnic wear
poses a significant threat.

The brand faces its biggest threat from designer western wear
which is gaining prominence.

THREAT
45
4.1 CLIENTELE
Age Group
35 Years & above

Annual Income
30 Lkh per annum
and above
46
Taking an example of Vasant Kunj Store as it comes
in top 3 ranks in selling the merchandise

4.2 TARGET AREA

5-7 Km Secondary Area (Shanti Kunj, Vasant Gaun,


Sector B- Pocket 3,4,5,6)

3-5 Km Primary Area (Ruchi Vihar, Sankar Marg,


Sector C-Pocket 5,9,7)

7-10 Km Tertiary Area (Mahipalpur, Munirka,


Rk Puram, Hauz Khaz)
47
4.3 COMPETITORS

48
Satya Paul Store in quest mall is the largest store in india
Store Size- 2700 sqft
This store is the highest revenue generating exclusive outlet of
Satya Paul.
It was opened In on 30th September 2013. It showcases all the
merchandise of Satya Paul along with the accessory department
of the same.

49
50
CHAPTER 5
VISUAL MERCHANDISING

STORE DISPLAY WINDOW


Display Guidelines
INSIDE THE STORE
Satya Paul Mainline Stores
Satya Paul Accessories Stores
Satya Paul Signature Stores
Display Guidelines

STORE DISPLAY WINDOWS


Satya Paul consider there store
display windows as the first
introduction of Satya Paul.
A strong image in merchandizing
logistics is the key to creating an
impact on the customer.
The shop entrance holds equal
importance in terms of its visual
expression as the window displays.
It should be inviting at all times.

STORE DISPLAY WINDOW


- Main store display window
- Accessory display window 51
- Shop Entrance
DISPLAY GUIDELINES

- display windows
- mannequins
- light & shadows
- accessory display

DISPLAY WINDOW

Installations and mannequins should be placed at areas that


create maximum impact.
The arrangement of mannequins should reflect the specified theme.
The garments and accessories highlighted through window
displays should be complementary to each other.
Fixture Used in Satya Paul are Wall I-Browser, Display Cases
Gandola Shelf, Center Table, Sofa, Sign holders in main
window Display
52
MANNEQUINS
Displays and mannequin installations should
be well spaced out, so as to not disturb the
customers’ experience on the shop floor.

All mannequins displayed as a group should


be of uniform appearance in terms of colors,
finish and form when displayed.

No fixed budget
it change every month according
to the season and requirement

In August it can be 4lakhs because


of new season launch
In July it can be 1 lakh because of
53 EOSS and small offers.
5454
CHAPTER 6
PRODUCTION POLICY

Production Policy:
There are two types of Production Policies used by SatyaPaul for different
product lines:
1.In-house production
2.Buying

1.In-house Production:
SatyaPaul has an in house production unit for the following items:
1.Sarees
2.Ties
3.Pocket Squares
4.Ready to Wear
5.Suits
6.Lehengas

55
The following steps are followed for the in house production of items:

Forecasting

Designing

Range Selection

Sampling

Sourcing Of Raw Materials


Production and Lookbooks

Quality Check
Distribution

56
1.Forecasting- The first step of the in house manufacturing unit is forecasting.
Forecasting of trends for the season. Forecasting involves decisions to be
made about the colors and the designs which are to be incorporated in the
products for the season.

2.Designing- The second step of the manufacturing is designing. Designs are


made for the products and then are sent for further approvals and selections.

3.Range Selection- From the previously made designs, the best ones are
selected and the entire range is decided for the upcoming season.

4.Sampling- For the selected Range of products, proto-samples are made.

5.Sourcing of Raw Materials- Post sampling raw materials are procured based
on the SKU requirements of all Satya Paul stores across the country.

57
6.Production & Lookbooks: Post procurement SKU production commences in
the Satya Paul Factory, simultaneously the designs get catalogued in the form
of a lookbook.

7.Quality Check: All produced units go through a rigorous quality check


process to make sure that no faulty product goes out to the customer and to
minimize returns.

8.Distribution: Satya Paul's high quality products are then shipped to the
warehouse following which it is distributed among stores across the country.

58
1.Buying

Satya Paul procures the following products from external vendors.

1.Cufflinks
2.Handbags
3.Wallets

The following steps are followed for the in Buying of items:

Design Selection
Sampling
Costing
Issue of PO
Quality Check
Payment Release

59
1.Design Selection- From the various designs offered by the vendors, SatyaPaul
shortlists and selects designs based on the forecasted trends.

2.Sampling- The next step after the selection of designs is the sampling stage.
The first sample i.e. the proto sample is sent by the vendor to the head office
(purchase department) for further inspection.

3.Costing- If the sample is selected, the purchase team asks for costing quotes
by the vendor. This step involves negotiations by both the parties and then the
best cost offered for the product is finalised.

4.Issuing of PO- After the cost is finalised, SatyaPaul issues a PO for the same.

5.Quality check- Once the PO is issued and the production begins, SatyaPaul
sends their quality check inspector to the factory at various stages and the final
check is done once the products reach the warehouse. If the consignment meets
the quality standards set by the company then the consignment is accepted else
it is sent back to the vendor

6.Payment Release - 15 days after the order arrives at the warehouse, Satya Paul
releases the payment to the external vendor.

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6.1 SUPPLY CHAIN MANAGEMENT
POLICY

SUPPLIER

MANUFACTURE

DISTRIBUTION CHANNEL

RETAILING

CUSTOMER
61
3 IMPORTENT THING

BUYER SELLER MANUFACTURER

1. 1st design (Based on the season forcaste & mood board)


2. Sampaling stage
a. Proto Sample (1st sample)
b. Pre Production (PP sample)
c. Top of Production (Top sample)

3. Selection process (Hand Bags)

a. Buying Plan- for 60 SKU’s 30 designs are selected


b. For 80-90 SKU’s 45-50 designs are selected

4. Costing for manufacturer


5. Issue PO to vendors

MANUFACTURER
1. After receiving purchase order, sourcing of raw material
starts.
2. BOM (Bills off material) is given to manufactures for clear
direction.

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SOURCING

1. Sourcing of various parts of products begin


2. Purchasing is done
3. Inspection- Fabric Inspection
4. Quality check of trims

PRODUCTION STARTS

1. Cutting according to the pattern


2. Pasting
3. Stitching
4. Edge color
5. Finishing
6. Packaging
7. Shipping

Per production sample is made after approval

Buying quality assurance for top samples

There are 3 levels of inspection


a. Initial Inspection
b. Midline Inspection
c. Final Inspection

Once the product is done with the final inspection vendor will
send goods to buyer warehouse

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BUYER WAREHOUSE

1.Once the product is done with the final inspection vendor will
send goods to buyer warehouse

Important documents are taken care of:


a. Tax Invoice ( includes: Item code, color, Quantity, Material,
cost, tax)
b. Challan (includes details of carton i.e 10x10=100)
c. Purchase order that too signed copy
d. Inspected receipt

64
CHAPTER 7
LEARNING
Interning in Satya Paul with planning department proved to be fruitful learning as many things
were learnt which had only been studied in the books.

Genesis colors is the mother company of the brand Satya Paul.

Satya Paul works under the brand philosophy of- the power of prints and their vibrant color
scheme, the target market is of urban upper class women.

The logo has a specific ratio (6:6:1) and can only be used in 4 colors i.e. black, white, pink
and orange.

Satya Paul has its own manufacturing unit and only buys PU-leather products and cufflinks from
external vendors. Corporate sales and Co-Branding department is one of the major revenue earning
department of the firm.

The warehouse is located in Manesar and is the same for both retail and corporate sales.

Market segmentation is the most important step for any firm to excel. Understanding the client's
needs and wants and giving them the correct options.

Retail Merchandising and Planning department deals in all the stock weather it is in a store or a
warehouse so I got to learn that ho to manage all your stock and allocate it to different stores
according to the requirement as Sales and Stock analysis and allocation is one of the
vital tools used in the retail industry to understand what sells well and what
doesnot.

The sale of a product depends on various aspects line need for color, style, design, price etc.
This analysis therefore helped me to analyze the sales pattern for a particular time period.

Every Monday morning my mentor used to give me a data from a software, they used to take out
the data.(QLIK VIEW)

I used to prepare an excel sheet applying Vlook up and others shortcuts as required to complete
that sheet and allocate the stock set wise every Tuesday or Wednesday to top most stores which are
selling the merchandise very well.

65
CHAPTER 8
REFERENCE
satyapaul.com/about_us. (2018, August 5). Retrieved from satyapaul.com:
https://www.satyapaul.com/about_us

store.satyapaul.com. (2018, August 5). Retrieved from satyapaul.com:


http://store.satyapaul.com/

genesisluxeclub. (2018, august 10). Retrieved from satyapaul: http://genesisluxeclub.com/

who-we-are/our-philosophy. (2018, July 20). Retrieved from genesiscolors.com:


http://www.genesiscolors.com/who-we-are/our-philosophy

what-we-do. (2018, July 20). Retrieved from genesiscolors.com:


http://www.genesiscolors.com/what-we-do

brands. (2018, July 23). Retrieved from genesiscolors.com:


http://www.genesiscolors.com/brands

Retrieved August 2018, from Satya Paul: https://www.satyapaul.com/\

Quest Mall, S. P. Retrieved August 2018, from The Telegraph:

https://www.telegraphindia.com/1140219/jsp/t2/story_17955804.jsp

Satya Paul. (n.d.). Retrieved August 2018, from Facebook: www.facebok.com/satyapaul

Satya Paul. (n.d.). Retrieved August 2018, from Twitter: www.twitter.com/satyapaul

66
CHAPTER 9
ANNEXURE

67

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