Vous êtes sur la page 1sur 23

2019

YOUR NAME
Daily Action Step Checklist

Day 1: Conduct a current brand evaluation pg 3

WEEK Day 2: Brainstorm your future goals pg 5

1
Day 3: Write your mission statement pg 6

Day 4: Create your ideal client/customer profile pg 7

Day 5: Make a list of 5 brand keywords pg 8

Day 6: Develop your tone and terminology pg 9

WEEK Day 7: Gather visual inspiration pg 10

2
Day 8: Create an inspiration board pg 11

Day 9: Refine your logo pg 12

Day 10: Design logo variations pg 13

Day 11: Come up with a primary + secondary color palette pg 14

WEEK Day 12: Outline your brand’s color system pg 15

3
Day 13: Set up color options for each logo variation pg 16

Day 14: Choose your brand fonts pg 17

Day 15: Determine the style of your graphics pg 18

Day 16: Consider borders and backgrounds pg 19

WEEK Day 17: Create one-of-a-kind icons pg 20

4
Day 18: Design custom patterns pg 21

Day 19: Determine your photography style pg 22

Day 20: Put it all together in a brand style guide pg 23

E L L E A N D C O M PA N Y D E S I G N . C O M
DAY 1
Conduct a current brand evaluation

What kind of clients/customers have you been attracting? Are they your ideal clients/customers? If
not, what type of clients/customers do you want to attract?

What are your brand’s core values and beliefs? On a scale of 1-10, how well do you think these
beliefs are being communicated to your audience?

What problem does your business solve? On a scale of 1-10, how well do you think you’re
communicating this to your audience?

What promises do you make to your clients/customers? On a scale of 1-10, how well do you think
you’re communicating these promises to your audience?

Why do your current clients/customers choose your business over other businesses in your
industry?

E L L E A N D C O M PA N Y D E S I G N . C O M 3
Why do certain prospects choose other businesses in your industry over yours?

What do your clients/customers say when they recommend your brand to others? What do you
want them to say when your business is recommended to potential clients/customers?

On a scale of 1-10, how loyal are your current and past clients/customers?

How is your business different from your competitors? On a scale of 1-10, how well do you think
you’re highlighting these differences in your brand?

BRAND INTERVIEW QUESTIONS

What are this brand’s core values and beliefs?


What problem does this business solve?
Based on their brand, website, and marketing efforts, what promises does this business
seem to be making to potential clients/customers?
Why would clients/customers choose this business over other businesses in its industry?
What words would you use to describe this business to others?
How is this brand different from others in the industry?

E L L E A N D C O M PA N Y D E S I G N . C O M 4
DAY 2
Brainstorm your future goals

1-YEAR GOALS

5-YEAR GOALS

E L L E A N D C O M PA N Y D E S I G N . C O M 5
DAY 3
Write your mission statement

“My business does to help do .”


SPECIFIC ACTION IDEAL CUSTOMER DESIRED RESULT

MISSION STATEMENT

E L L E A N D C O M PA N Y D E S I G N . C O M 6
DAY 4
Create your ideal customer profile

Name
Age
Gender
Marital status
Occupation

Education level
Current season of life
Hobbies
Interests
Duties
Highest priorities
Goals
Values
Biggest fears
What aren’t they seeing that might be keeping them from their goals?

What does life look like when they reach their goals?

What challenges do they face? What are their top 3 pain points?

What are their objections to the service you offer?

What does life look like for them if they don’t book your services?

E L L E A N D C O M PA N Y D E S I G N . C O M 7
DAY 5
Make a list of 5 brand keywords

MY 5 BRAND KEYWORDS

My brand feels like


My brand sounds like
My brand tastes like
My brand smells like

E L L E A N D C O M PA N Y D E S I G N . C O M 8
DAY 6
Develop your tone and terminology

DESCRIBE YOUR BRAND’S TONE

LIST YOUR BRAND KEYWORDS & TERMS

E L L E A N D C O M PA N Y D E S I G N . C O M 9
DAY 7
Gather visual inspiration

Pin 25-30 images to a secret board that accurately represent your brand

Stear clear of pinning other brands and logos

Use the pin descriptions to explain why you chose each image

Weigh each image against your mission statement, ideal client, and keywords

E L L E A N D C O M PA N Y D E S I G N . C O M 10
DAY 8
Create an inspiration board

Print and place your


inspiration board here

E L L E A N D C O M PA N Y D E S I G N . C O M 11
DAY 9
Refine your logo

Simplicity Will people be able to draw it fairly accurately from memory?

Relevance Does this logo make sense for your business’s scope of work?

Tradition Will this logo go out of style 5 years from now?

Distinction Will this logo stand out among your competitors?

Scalability Will this logo lose its detail when downsized?

E L L E A N D C O M PA N Y D E S I G N . C O M 12
DAY 1 0
Design logo variations

E L L E A N D C O M PA N Y D E S I G N . C O M 13
DAY 1 1
Come up with a primary + secondary color palette

PRIMARY COLOR PALETTE

# # # #

C C C C
M M M M
Y Y Y Y
K K K K

SECONDARY COLOR PALETTE

# # # #

C C C C
M M M M
Y Y Y Y
K K K K

E L L E A N D C O M PA N Y D E S I G N . C O M 14
DAY 1 2
Outline your brand’s color system

PAIRING 1

BACKGROUND COLOR TEXT/ICON COLOR

PAIRING 2

BACKGROUND COLOR TEXT/ICON COLOR

PAIRING 3

BACKGROUND COLOR TEXT/ICON COLOR

PAIRING 4

BACKGROUND COLOR TEXT/ICON COLOR

E L L E A N D C O M PA N Y D E S I G N . C O M 15
DAY 1 3
Set color options for each logo variation

WHITE BACKGROUND

COLOR BACKGROUND

PHOTO BACKGROUND

E L L E A N D C O M PA N Y D E S I G N . C O M 16
DAY 1 4
Choose your brand fonts

HEADER FONT

BODY TEXT FONT

ACCENT FONT

E L L E A N D C O M PA N Y D E S I G N . C O M 17
DAY 1 5
Determine the style of your graphics

E L L E A N D C O M PA N Y D E S I G N . C O M 18
DAY 1 6
Consider borders and backgrounds

E L L E A N D C O M PA N Y D E S I G N . C O M 19
DAY 1 7
Create one-of-a-kind icons

E L L E A N D C O M PA N Y D E S I G N . C O M 20
DAY 1 8
Design custom patterns

WHERE TO USE CUSTOM PATTERNS

Business stationery (business cards, letterhead, envelope liners)


Website headers, dividers, footers, backgrounds
Packaging for products and client gifts
Borders and backgrounds on social media graphics, promo graphics, and presentations
Multi-page PDFs like workbooks, media kits, and even menus
Collateral items (phone cases, t-shirts, coffee mugs, etc.)

E L L E A N D C O M PA N Y D E S I G N . C O M 21
DAY 1 9
Determine your photography style

DESCRIBE YOUR PHOTOGRAPHY STYLE

E L L E A N D C O M PA N Y D E S I G N . C O M 22
DAY 2 0
Put it all together in a brand style guide

Use the Adobe Illustrator template in the Elle & Company Library or
refer back to this workbook - it already outlines your new brand!

E L L E A N D C O M PA N Y D E S I G N . C O M 23

Vous aimerez peut-être aussi