Académique Documents
Professionnel Documents
Culture Documents
Andrew’s School
A.Y. 2018-2019
in
Submitted by:
David, Jeramiah M.
Navarro, Yobhel M.
Submitted to:
Introduction
According to Heraclitus “The only constant in life is change” meaning we face change every day.
In the past, “Harana” is a special thing because it was a courtship tradition same with sending of
letters to person that they are courting through mail. In the era of today “Harana” is not that
observed anymore and sending letters can be as easy as simply connecting to the Internet. Many
things change mostly it is culture that changes. That is why in our research paper our goal will be
knowing the causes and the effect of the cultural change between the Generation Z culture and the
Family Values are the values that are learned from one’s family such as respect to others and
respect to the law, Church attendance, honesty and many more. In a Filipino family there are
cultural values like saying “Po and Opo” as a way of talking to elders, “Pagmamano” is raising an
elder’s hand to touch your forehead, this is also done as a sign of respect. Many Traditional Filipino
Family Values are followed in order to show respect to the elderly because we Filipinos love our
elders and to show our love is to simply show respect. These are some values that Filipinos follow
The researchers chose this topic because the researchers noticed that many Filipino family values
are not being done by many Filipinos of today that is why the researchers wanted to know why,
are Filipino family values are dying slowly in the Filipinos of today. An article from Stonestreet
2015 said that teenagers choose to stay at home rather than celebrating Mass or going to Church
because most devices today provide an opportunity for families to watch services or even make
financial contributions from mobile devices. Based on the experience of the researchers,
technology is one of the causes of why Traditional Filipino Family Values are not followed
anymore. Technology was made for the betterment of the society and to make life easier. Based
from an article by Bates 2016 many children are now technologically literate because it is easily
accessible, while children are accessing the Internet the children are able to learn many things
The respondents will be random high school students from St. Andrew’s School, the students
will answer essay type questionnaires and short interviews during their break time. The location
where the data gathering will happen is in St. Andrew’s School in La Huerta, Paranaque City.
The estimated time that will be used for the researchers to conduct this research is 2 to 3 school
months. The researchers think that the culture of today has a large effect on the Traditional
Filipino Family Values. That is what the researchers wants to know, the researchers wants to
know the main causes of the cultural change happening in the Generation Z culture.
This researcher aims to determine the possible causes of the cultural changes in the Filipino
traditional values.
3. What are the effects of the Generation Z culture to the Traditional Filipino Family
Values?
Conceptual Framework
According to Kirschner the Cultural diffusion is the spread of cultural traits from one society to
another. Cultural diffusion changes the culture through contact with other cultures. Contact with
other cultures can occur in a number of ways including trade, immigration, or warfare. Cultural
diffusion affects the culture of the Generation Z and the Traditional Filipino Values through
Globalization. Technology also has a great impact on cultural change. Computers and the internet
are revolutionizing how people live today and a relevant examples of cultural change through
technology.
The study will focus on the effects of the Generation Z culture to the traditional Filipino
values, the goal of the researchers is to determine the factors that affects the Generation Z culture
in terms of having Filipino values. The researchers will select senior high school students from St.
Andrew’s School A.Y 2018-2019 as the respondents. The researchers selected students because
most of them belong to the Generation Z culture and are experiencing the same thing about the
changes in Filipino traditional values. The methodologies that are going to be used by the
Definition of Terms
Millennials or the Millennial Generation. The range of the year of the Generation Z are
1995-2012.
in life.
3. “Po” and “Opo”- Filipinos say this as part of respect whenever they talk to elderly people
4. “Pagmamano” – Filipinos practice this gesture as part of respect whenever they see their
elders they took their elder’s hands and sticks it to their foreheads.
6. Cultural Diffusion – the spread of cultural traits from one society to another.
The findings of this research study will help the Filipino youth of today regarding the cultural
change happening. Filipino kids or teens of today will realize that the Traditional Filipino Values
are not that sincerely followed. The Generation Z children will know the effect of cultural
change to the Traditional Filipino Values that these children grew up with. As technology being
easily accessed this also affects the cultural change that the Filipino children of today does not
The Researchers
For the researchers, this will help in discovering the main causes of the cultural change in the
society.
The indigenous people or ethnic people are kind of isolated to the technological world that
makes them less knowledgeable in technology that is why the indigenous people can benefit
Chapter II
This chapter shows the local and foreign related literature will be used by the researchers that
An article from Dalayoan (2019) stating the different Filipino Core Values, these values were
taught to Filipinos since birth and were passed from one generation to another generation.
According to Dalayoan (2019), values change slowly, meaning there is cultural change
happening. One cause of this cultural change is Filipinos living in other countries that allows
A study from Arcega and Medrano stating that many Filipinos of today look far different from
Filipino ancestors in the way of the Filipinos actions and mode of living in today. Because of the
vulnerability to outside cultures or colonial mentality, the way Filipinos live today affects the
practiced traditional Filipino cultures. Urbanization is another cause of fading of Filipino values
because it affects the living of Filipinos that leads Filipinos to forget to practice those Filipino
values.
According to Chukwuere (2017), the impact of social media on social style: a case study of
university female students, the impact of social media or new media in education and society.
According to the researcher students in developed and developing countries are becoming more
addicted to social media, and these reasons can lead to change in social and personal lifestyle
communicate in ways that don’t leave paper trail, in short they are more hook with technology.
millennials on social media: A netwographic study, the study reveals Filipino using social media,
Chapter III
In this chapter the researchers will determine what is going to be the Sampling technique, who are
going to be the respondents, what will be the sampling design and instruments to be used and also
Respondents
The goal of the researchers is to know the cause of the slowly fading of the Traditional Filipino
Values. In order to find the cause of the cultural change the researchers will need to gather data
and in order to get the data the researchers will get respondents. The sampling technique that will
be used is simple random sampling. The respondents will be random Gr. 12 Senior High school
students from the section of STEM and HUMSS from St. Andrew's School.
Sampling Design
The researchers will use Simple Random Sampling for choosing the respondents, and the entire
respondents is chosen randomly and by chance. The researchers have chosen this type of sampling
design to avoid bias, in choosing the right respondents. The researchers have chosen this sampling
technique because all of the Gr. 12 Students of STEM and HUMSS are part of the Generation Z
culture.
Research Design
The research that will be conducted is going to be mixed, both quantitative and qualitative. The
research design that will be used is correlational because the researchers will be comparing two
variables and will be determining the relationship of Generation Z culture and the traditional
Filipino Values. The researchers chose this kind of research design because the researchers will be
examining the
Instruments
The researchers will use questionnaire forms for collecting data needed. The questionnaires should
be approved by the research professors. The researchers aim to find answers to the questions: What
are the different Generation Z cultures? What are the different Filipino Values? What is the effect
of the cultural change? What are the causes of the cultural change happening? Who are the people
mostly affected by the cultural change? The researchers will give an allotted time for the
The researchers will be giving letter of approval for the teachers of the respondents to conduct a
research that will help the researchers in gathering data needed. The researchers will give the
questionnaires to the respondents and will give the respondents an allotted time for answering the
given questionnaires. After giving questionnaires, tallying will be observed from the researchers.
After tallying the researchers will treat the data that the researchers have gathered.
Chapter IV
The purpose of this part is to know the main causes of cultural change happening to the traditional
The research study is based on the following assumptions about the Generation Z culture to the
traditional Filipino values: the people who belongs to the Generation Z culture tend to forget on
how to follow the Filipino traditional values, the internet has vital role towards the behavior and
attitudes of a person belongs to Generation Z. The traditional Filipino values are being forgotten
as time goes by, and Generation Z people does not know how to respect others. The research design
The researcher conducted a survey to the senior high school Grade 12 Students of STEM and
HUMSS from St. Andrew’s school, the researcher chose the respondents based on their age range
25
25 23
Question 8
20 18 Question 3
Question 5
15
Question 6
Question 9
10
0
Generation z culture
I. Generation Z Culture
Q no. 6 I use abbreviations such as JGH, ILY, HMU, BTW, IMY etc. = 23 responded
Q nos. 4 and 5 Filipinos have strong family ties and exercise debt of gratitude = both 31 responded
VALUE INTERPRETATION
0.01 – 1.00 Strongly Disagree
1.01 – 2.00 Disagree
TABLE 1
2.01 – 3.00 Agree
Below are the effects of Generation Z culture to the
3.01 – 4.00 Strongly Agree Traditional Filipino Values. Check the response that
corresponds to your answer.
SA A DA SD Σx MEAN INTERPRE
TATION
(4) (3) (2) (1)
1. One person can spark or top
towards meaningful change, 6 19 5 2 93 2.82 Agree
one person can’t do much on his or
her own. (Social involvement)
2. Filipinos are family oriented but
because of technology isolates 7 19 5 2 97 2.94 Agree
them to their families.
3. Filipinos of today prefer buying
food from fast food restaurants or 6 14 8 4 86 2.61 Agree
convenience stores, instead of
cooking at home.
4. Filipinos are known for being
hardworking until technology, 6 18 6 3 93 2.82 Agree
caused them to being
technological dependent.
5. Filipinos try their best to
conform to social norms, but tend
11 19 3 0 107 3.24 Strongly
to shy away because of possibility
Agree
of being bullied through social
media.
6. Technology affects time
15 15 2 1 110 3.33 Strongly
management of Filipinos in the
Agree
Generation Z.
7. Some Filipinos of today 4 15 7 8 83 2.51 Agree
celebrate mass through television
8. We Filipinos have accepted
16 15 1 0 111 3.36 Strongly
foreign culture like K- Pop,
Agree
Anime, American Music etc.
9. Filipinos of today become more
open to talking to strangers 8 23 1 0 103 3.12 Strongly
through the use of social media Agree
unlike before.
10. Filipinos before are thrifty but
in today’s culture they tend to 6 22 3 3 99 3 Agree
spend more on gadgets, or
travelling
1. What do you think is the cause of cultural changes happening between Generation Z
culture and Traditional Filipino Values?
Top 3 Answers
Time
Globalization
Technology
0 5 10 15 20 25 30 35
Top 3 Answers
According from the data gathered the researchers noticed that Technology is the cause of the main
cause of the cultural change happening between the Generation Z culture and the Traditional
Filipino Values. The second one is Globalization because of the influence of the other countries
the Filipino People, are most likely to appreciate the culture of other countries. The third answer
is time of course time because time changes and while time change, everything change. That is the
collected data
Indegenous People
Elderly
0 5 10 15 20 25
According to the data from the gathered questionnaires the results stated that youth is
the most affected by the cultural change happening. The second one who is mostly
affected by the cultural change is the elderly people because some of the elderly still
follow traditional practices. The third one is the indigenous people because some of the
ethnic people are alienated to the internet or to technology. That is why they are affected
Chapter V
The following chapter concludes this research study. A summary of the research presented, and
findings of the study are discussed and interpreted. Recommendations for further research is seen
Summary
This study observed the effects of the Generation Z culture to the Traditional Filipino Values.
The Literature review helped the researchers in knowing the different Filipino core values and
the cultural change in the traditional Filipino values. The research design was followed by the
researchers in gathering data. The right way of creating questionnaires and sampling was done
for the researchers to start the data gathering. The gathering of data was done, after gathering
tallying of the questionnaires was observed from the researchers. After tallying the given
findings the right treatment of data was done by the researchers. The use of weighted mean and
Conclusion
When there is an effect automatically there is a cause, the effect of Generation Z culture to
Traditional Filipino Values is the slowly fading of the Traditional values that were taught by the
elderly Filipinos to the children. The number one cause of this effect is Technology because
technology changed the way we live. Before buying in malls is done physically but technology
made it easy for the people by the use of online shopping applications. Technology is also
developing causing the gadgets of the people to be upgraded. Technology also affected the
hardworking value of the Filipinos that makes the Filipino people in being technological
dependent. That is why technology is the cause of the slow fading of the traditional Filipino
values.
Recommendations
For the future researchers since this study had only focused on the effect and the causes of the
slow deteriorating of the traditional Filipino Values, it is recommended to focus on what will be
the effect of this to the people who are mostly affected by the cultural change. Let this study be a