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St.

Andrew’s School

Quirino Ave., La Huerta, Parañaque City

Academic Year 2018-2019

A Study on the Effect of Generation Z Culture to the Traditional Filipino Values

A.Y. 2018-2019

In Partial Fulfilment of the Requirements

in

Practical Research 2 and Research Project

Submitted by:

David, Jeramiah M.

Navarro, Yobhel M.

Submitted to:

Mr. Jonaldie Fabaliña

Ms. Riza Aviles


CHAPTER 1

Introduction

According to Heraclitus “The only constant in life is change” meaning we face change every day.

In the past, “Harana” is a special thing because it was a courtship tradition same with sending of

letters to person that they are courting through mail. In the era of today “Harana” is not that

observed anymore and sending letters can be as easy as simply connecting to the Internet. Many

things change mostly it is culture that changes. That is why in our research paper our goal will be

knowing the causes and the effect of the cultural change between the Generation Z culture and the

traditional Filipino values.

Background of the Study

Family Values are the values that are learned from one’s family such as respect to others and

respect to the law, Church attendance, honesty and many more. In a Filipino family there are

cultural values like saying “Po and Opo” as a way of talking to elders, “Pagmamano” is raising an

elder’s hand to touch your forehead, this is also done as a sign of respect. Many Traditional Filipino

Family Values are followed in order to show respect to the elderly because we Filipinos love our

elders and to show our love is to simply show respect. These are some values that Filipinos follow

to show the respect and honor to be given to our elders.

The researchers chose this topic because the researchers noticed that many Filipino family values

are not being done by many Filipinos of today that is why the researchers wanted to know why,

are Filipino family values are dying slowly in the Filipinos of today. An article from Stonestreet

2015 said that teenagers choose to stay at home rather than celebrating Mass or going to Church

because most devices today provide an opportunity for families to watch services or even make
financial contributions from mobile devices. Based on the experience of the researchers,

technology is one of the causes of why Traditional Filipino Family Values are not followed

anymore. Technology was made for the betterment of the society and to make life easier. Based

from an article by Bates 2016 many children are now technologically literate because it is easily

accessible, while children are accessing the Internet the children are able to learn many things

which affects their values.

The respondents will be random high school students from St. Andrew’s School, the students

will answer essay type questionnaires and short interviews during their break time. The location

where the data gathering will happen is in St. Andrew’s School in La Huerta, Paranaque City.

The estimated time that will be used for the researchers to conduct this research is 2 to 3 school

months. The researchers think that the culture of today has a large effect on the Traditional

Filipino Family Values. That is what the researchers wants to know, the researchers wants to

know the main causes of the cultural change happening in the Generation Z culture.

Statement of the Problem

This researcher aims to determine the possible causes of the cultural changes in the Filipino

traditional values.

1. What are the Generation Z cultures?

2. What are the Traditional Filipino Family Values?

3. What are the effects of the Generation Z culture to the Traditional Filipino Family

Values?

4. What is the cause of the cultural change happening?


5. Who are the people mostly affected by the cultural change?

Conceptual Framework

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According to Kirschner the Cultural diffusion is the spread of cultural traits from one society to

another. Cultural diffusion changes the culture through contact with other cultures. Contact with

other cultures can occur in a number of ways including trade, immigration, or warfare. Cultural

diffusion affects the culture of the Generation Z and the Traditional Filipino Values through

Globalization. Technology also has a great impact on cultural change. Computers and the internet

are revolutionizing how people live today and a relevant examples of cultural change through

technology.

Scope and Limitations

The study will focus on the effects of the Generation Z culture to the traditional Filipino

values, the goal of the researchers is to determine the factors that affects the Generation Z culture
in terms of having Filipino values. The researchers will select senior high school students from St.

Andrew’s School A.Y 2018-2019 as the respondents. The researchers selected students because

most of them belong to the Generation Z culture and are experiencing the same thing about the

changes in Filipino traditional values. The methodologies that are going to be used by the

researchers are essay type questionnaires and interviews.

Definition of Terms

1. Generation Z - the demographic cohort following Generation Y, also known as the

Millennials or the Millennial Generation. The range of the year of the Generation Z are

1995-2012.

2. Values - a person's principles or standards of behavior; one's judgment of what is important

in life.

3. “Po” and “Opo”- Filipinos say this as part of respect whenever they talk to elderly people

4. “Pagmamano” – Filipinos practice this gesture as part of respect whenever they see their

elders they took their elder’s hands and sticks it to their foreheads.

5. Cultural change - a change in culture

6. Cultural Diffusion – the spread of cultural traits from one society to another.

Significance of the Study


Filipino Youth

The findings of this research study will help the Filipino youth of today regarding the cultural

change happening. Filipino kids or teens of today will realize that the Traditional Filipino Values

are not that sincerely followed. The Generation Z children will know the effect of cultural

change to the Traditional Filipino Values that these children grew up with. As technology being

easily accessed this also affects the cultural change that the Filipino children of today does not

realize the transformation happening between the traditional cultures.

The Researchers

For the researchers, this will help in discovering the main causes of the cultural change in the

society.

The Indigenous People

The indigenous people or ethnic people are kind of isolated to the technological world that

makes them less knowledgeable in technology that is why the indigenous people can benefit

from the study by learning why culture always change.

Chapter II

This chapter shows the local and foreign related literature will be used by the researchers that

will help in the study of the researchers.


Filipino Core Values

An article from Dalayoan (2019) stating the different Filipino Core Values, these values were

taught to Filipinos since birth and were passed from one generation to another generation.

According to Dalayoan (2019), values change slowly, meaning there is cultural change

happening. One cause of this cultural change is Filipinos living in other countries that allows

Filipinos to adapt those cultures.

Slowly Deteriorating and Fading of Filipino Values

A study from Arcega and Medrano stating that many Filipinos of today look far different from

Filipino ancestors in the way of the Filipinos actions and mode of living in today. Because of the

vulnerability to outside cultures or colonial mentality, the way Filipinos live today affects the

practiced traditional Filipino cultures. Urbanization is another cause of fading of Filipino values

because it affects the living of Filipinos that leads Filipinos to forget to practice those Filipino

values.

According to Chukwuere (2017), the impact of social media on social style: a case study of

university female students, the impact of social media or new media in education and society.

According to the researcher students in developed and developing countries are becoming more

addicted to social media, and these reasons can lead to change in social and personal lifestyle

both academically and off academic.


According to Schwarth an elementary teacher in California, states that Generation Z would rather

communicate in ways that don’t leave paper trail, in short they are more hook with technology.

According to a study conducted by Corpuz about understanding the Filipino Values of

millennials on social media: A netwographic study, the study reveals Filipino using social media,

there are no significant changes on Filipino values.

Chapter III

In this chapter the researchers will determine what is going to be the Sampling technique, who are

going to be the respondents, what will be the sampling design and instruments to be used and also

the procedure on how will the data gathering will happen.

Respondents

The goal of the researchers is to know the cause of the slowly fading of the Traditional Filipino

Values. In order to find the cause of the cultural change the researchers will need to gather data

and in order to get the data the researchers will get respondents. The sampling technique that will

be used is simple random sampling. The respondents will be random Gr. 12 Senior High school

students from the section of STEM and HUMSS from St. Andrew's School.

Sampling Design
The researchers will use Simple Random Sampling for choosing the respondents, and the entire

respondents is chosen randomly and by chance. The researchers have chosen this type of sampling

design to avoid bias, in choosing the right respondents. The researchers have chosen this sampling

technique because all of the Gr. 12 Students of STEM and HUMSS are part of the Generation Z

culture.

Research Design

The research that will be conducted is going to be mixed, both quantitative and qualitative. The

research design that will be used is correlational because the researchers will be comparing two

variables and will be determining the relationship of Generation Z culture and the traditional

Filipino Values. The researchers chose this kind of research design because the researchers will be

examining the

Instruments

The researchers will use questionnaire forms for collecting data needed. The questionnaires should

be approved by the research professors. The researchers aim to find answers to the questions: What

are the different Generation Z cultures? What are the different Filipino Values? What is the effect

of the cultural change? What are the causes of the cultural change happening? Who are the people

mostly affected by the cultural change? The researchers will give an allotted time for the

respondents to answer the questionnaires given to the respondents.


Procedures

The researchers will be giving letter of approval for the teachers of the respondents to conduct a

research that will help the researchers in gathering data needed. The researchers will give the

questionnaires to the respondents and will give the respondents an allotted time for answering the

given questionnaires. After giving questionnaires, tallying will be observed from the researchers.

After tallying the researchers will treat the data that the researchers have gathered.

Chapter IV

Presentation, Analysis, and Interpretation of Data

The purpose of this part is to know the main causes of cultural change happening to the traditional

Filipino values, and how it is practiced in the culture of the Generation Z.

The research study is based on the following assumptions about the Generation Z culture to the

traditional Filipino values: the people who belongs to the Generation Z culture tend to forget on

how to follow the Filipino traditional values, the internet has vital role towards the behavior and

attitudes of a person belongs to Generation Z. The traditional Filipino values are being forgotten

as time goes by, and Generation Z people does not know how to respect others. The research design

is in the form of descriptive such as survey.

The researcher conducted a survey to the senior high school Grade 12 Students of STEM and

HUMSS from St. Andrew’s school, the researcher chose the respondents based on their age range

in Generation z or students born between 1995 and 2015.


35
32
31
30

25
25 23
Question 8
20 18 Question 3
Question 5
15
Question 6
Question 9
10

0
Generation z culture

I. Generation Z Culture

Q no. 8 I am a price-conscious consumer = 32 responded

Q no. 3 I own branded gadgets = 31 responded

Q no. 5 I want to start my own business someday = 25 responded

Q no. 6 I use abbreviations such as JGH, ILY, HMU, BTW, IMY etc. = 23 responded

Q no. 10 Fashionable design matters to me whenever I buy products. = 22

II. Filipino Values

Q no. 2 Filipinos say “Po” and “Opo” to show respect = 34 responded


Q no. 3 Filipinos practices “Pagmamano” especially to the elderly to show respect = 33 responded

Q no.6 I observed Filipinos as hospitable = 33 responded

Q no. 7 Filipinos has many superstitious beliefs = 32 responded

Q nos. 4 and 5 Filipinos have strong family ties and exercise debt of gratitude = both 31 responded

VALUE INTERPRETATION
0.01 – 1.00 Strongly Disagree
1.01 – 2.00 Disagree
TABLE 1
2.01 – 3.00 Agree
Below are the effects of Generation Z culture to the
3.01 – 4.00 Strongly Agree Traditional Filipino Values. Check the response that
corresponds to your answer.

SA A DA SD Σx MEAN INTERPRE
TATION
(4) (3) (2) (1)
1. One person can spark or top
towards meaningful change, 6 19 5 2 93 2.82 Agree
one person can’t do much on his or
her own. (Social involvement)
2. Filipinos are family oriented but
because of technology isolates 7 19 5 2 97 2.94 Agree
them to their families.
3. Filipinos of today prefer buying
food from fast food restaurants or 6 14 8 4 86 2.61 Agree
convenience stores, instead of
cooking at home.
4. Filipinos are known for being
hardworking until technology, 6 18 6 3 93 2.82 Agree
caused them to being
technological dependent.
5. Filipinos try their best to
conform to social norms, but tend
11 19 3 0 107 3.24 Strongly
to shy away because of possibility
Agree
of being bullied through social
media.
6. Technology affects time
15 15 2 1 110 3.33 Strongly
management of Filipinos in the
Agree
Generation Z.
7. Some Filipinos of today 4 15 7 8 83 2.51 Agree
celebrate mass through television
8. We Filipinos have accepted
16 15 1 0 111 3.36 Strongly
foreign culture like K- Pop,
Agree
Anime, American Music etc.
9. Filipinos of today become more
open to talking to strangers 8 23 1 0 103 3.12 Strongly
through the use of social media Agree
unlike before.
10. Filipinos before are thrifty but
in today’s culture they tend to 6 22 3 3 99 3 Agree
spend more on gadgets, or
travelling

I. Kindly answer the questions given below.

1. What do you think is the cause of cultural changes happening between Generation Z
culture and Traditional Filipino Values?
Top 3 Answers

Time

Globalization

Technology

0 5 10 15 20 25 30 35

Top 3 Answers

According from the data gathered the researchers noticed that Technology is the cause of the main

cause of the cultural change happening between the Generation Z culture and the Traditional

Filipino Values. The second one is Globalization because of the influence of the other countries

the Filipino People, are most likely to appreciate the culture of other countries. The third answer

is time of course time because time changes and while time change, everything change. That is the

collected data

2. Who do you think are mostly affected by the cultural change?


Chart Title

Indegenous People

Elderly

Youth or the Future Generation

0 5 10 15 20 25

Top Answers Series 2 Column1

According to the data from the gathered questionnaires the results stated that youth is

the most affected by the cultural change happening. The second one who is mostly

affected by the cultural change is the elderly people because some of the elderly still

follow traditional practices. The third one is the indigenous people because some of the

ethnic people are alienated to the internet or to technology. That is why they are affected

by the cultural change.

Chapter V

The following chapter concludes this research study. A summary of the research presented, and

findings of the study are discussed and interpreted. Recommendations for further research is seen

at the end of the chapter.

Summary

This study observed the effects of the Generation Z culture to the Traditional Filipino Values.

The Literature review helped the researchers in knowing the different Filipino core values and
the cultural change in the traditional Filipino values. The research design was followed by the

researchers in gathering data. The right way of creating questionnaires and sampling was done

for the researchers to start the data gathering. The gathering of data was done, after gathering

tallying of the questionnaires was observed from the researchers. After tallying the given

findings the right treatment of data was done by the researchers. The use of weighted mean and

listing was done by the researchers.

Conclusion

When there is an effect automatically there is a cause, the effect of Generation Z culture to

Traditional Filipino Values is the slowly fading of the Traditional values that were taught by the

elderly Filipinos to the children. The number one cause of this effect is Technology because

technology changed the way we live. Before buying in malls is done physically but technology

made it easy for the people by the use of online shopping applications. Technology is also

developing causing the gadgets of the people to be upgraded. Technology also affected the

hardworking value of the Filipinos that makes the Filipino people in being technological

dependent. That is why technology is the cause of the slow fading of the traditional Filipino

values.

Recommendations

For the future researchers since this study had only focused on the effect and the causes of the

slow deteriorating of the traditional Filipino Values, it is recommended to focus on what will be

the effect of this to the people who are mostly affected by the cultural change. Let this study be a

guide to the future research.


To the Filipino Youth, that this study will let the Filipino children not to be technological

dependent and not get heavily influenced by the other countries.

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