Académique Documents
Professionnel Documents
Culture Documents
Advertising
Genres
Conceptual metaphors
Intercultural communication
CONTENTS
1. Introduction
2. The vocabulary of the economy, finance and commerce of English language.
3. Lexical and syntactical peculiarities of Business English. Linguistic
characteristics of advertising language,
4. Genres of Business English.
5. Conceptual metaphors in Economics.
6. Negotiation and intercultural communication.
Hedge
Swaps
forwards
3)expressiveness of images
The image of a stream of a river to speak about the relationships between companies
4)names of animals
Bear market
Bull market
Bear’s hug
Teddy bear’s hug
5) names of colours
Blue-collor worker
Red interest
TOM (TOMORROW)
Norman and old French worlds , mainly those of shipping like charter party (contrato
de flatamiento), avarafe (promedio)
Strong presence of trade lsw or mercantile law vocabulary. This cocabulary is often
derived from Latin
Practice
Lexical peculiarities
A) Types of vocabulary
Technical vocabulary (very precise) we don’t need the context . e.g.
macroeconomics
Semi-technical vocabulary (to advise= to inform, to meet a deadline =
cumplir un plazo). Words that come from general English, but in a
specific context get a new meaning.
General vocabulary
The latter two are the most common (Alcaraz Varó, E,)
o Definition
o Denotation and connotation (cheap/low cost)
o Semantic fields (synonymy, antonymy)
o Lexical collocations –set phrases
The most basic syntactic concepts in economics – business texts of written expression
are the following.
Passive sentences: the figures have been prepared by our new accountants
Nominalisation: the development of small business. A noun made from a verb.
Personification : the new plan suggests that . giving human qualities to things.
Long nominal group : six heavy mahogany-finished dressing tables had been
sent,
Hypothetical expressions: if we pay the tax on time, we won’t be liable for any
further payment.
Expressions of purpose : they moved to a greenfield site so that they would
have room to expand
Causal and consecutive expressions : the company opened because they saw a
gap in the market. Interest rates are down again. Therefore, we can look at new
investments (as, since, as a result of, because of , sue to, thus , hence, etc)
Expressions of concession : even though their resources were limited, their
results were excellent. (even though, although, even if, however , in spite
of,etc)
Go to bankruptcy
TYPES OF BUSINESS
2. Limited liability they only lose the money , not their personal
properties
Ltd , PLC Br , Inc (amE)
Larger companies than a partnership
The shares quote on the stock market
3. Mutuals
Building societies – bancos hipotecarios
4. Non- profit organizations
PRESENTATION OF A COMPANY
o Mortgage
o Subprime mortgage = toxic mortgage
AIDA MODEL
It is followed by advertisers while creating and ad, it stands for the following functions
:
These are the first arab bath in Europe to be reopened, they are located
4.11 Numbers
5. Stylistic resources
5.1 Metaphors
Welcome to the world of sensations.
5.2 simile
nothing cleans it up like orbit
5.3 rhetorical questions
for a relaxing end to a dun. Packed day, what better thatn the
marcellous SPA elysiym ? (creates desire)
5.4 hyperbole
a perfect sensation
5.5 metonymy
I like Volvo = Volvo cars
5.6 personification