Certification

The Development Plan entitled “COMMUNICATION SKILLS IN ACTIVE FUN

BONIFACIO HIGH STREET” prepared and submitted by Mary Jane D. Esteban, Jill A.

Comoda, Lesly M. Ortiz, Ron Jayson R. Dizon, Alyssa Mae O. Alfarero, Maybel N.

Antipolo, Ruscela B. De Venecia, and Elaidia Marie D. Rances in fulfillment of the final

requirement in Applied Ethics for the degree of Bachelor of Science in Hospitality

Management has been examined and evaluated and underwent oral examination on

February 20, 2019 by the undersigned and was recommended for acceptance and

approval.

This is to certify that the aforementioned research is in compliance pursuant to the

Office Memorandum No. 6 paragraph four (4) series of 2016, dated June 28, 2016

from the office of the Vice President for Academic Affairs.

CELSO JOVY D. TORREON, REB, DBA

Faculty Member

Applied Ethics Professor

Oral Defense Examiner

APPROVAL

Complied and accepted fulfillment of final requirement for the degree of

Bachelor of Science in Hospitality Management

Jesusa T. Castillo Marrieta D. Reyes, Ph. D

Chairperson Dean
 College of Tourism, Hospitality and Transportation Management

Certificate of Originality

This is to certify that the development plan presented by the researchers entitled

“COMMUNICATION SKILLS IN ACTIVE FUN BONIFACIO HIGH STREET” for the

degree of Bachelor of Science in Hospitality Management from the Polytechnic University

of the Philippines embodies the result of original and scholarly work carried out by the

undersigned.

This development plan does not contain any ideas and information coming from

published sources and written works, except where proper citation and acknowledgement

were made.

Alfarero, Alyssa Mae O.

Antipolo, Maybel N.

Comoda, Jill A.

De Venecia, Ruscela B.

Dizon, Ron Jayson R.

Esteban, Mary Jane D.

Ortiz, Lesly M.

Rances, Elaidia Marie D.

 ACKNOWLEDGEMENTS

The researchers would like to extend their gratitude to the persons who have

shown their support in the development of this plan. This Development Plan has been

made by guidance, supervision, cooperation, and participation of the following:

To Almighty God who always give them knowledge, strength and ability to finish

the Development Plan.

To their parents for financial assistance and for their sustaining support and

guidance to inspire them in doing their best in making the research.

To their professor, Dr. Celso Jovy D. Torreon, who has greatly shared his

knowledge with patience and diligence in helping them to meet the necessary things for

the completion of their Development Plan.

Together, they sincerely acknowledge and give thanks to everyone, classmates

and groupmates who supported throughout the succession of doing this Development

Plan. They are grateful for this wonderful accomplishment.

Alfarero, Alyssa Mae O.

Antipolo, Maybel N.

Comoda, Jill A.

De Venecia, Ruscela B.

Dizon, Ron Jayson R.

Esteban, Mary Jane D.

Ortiz, Lesly M.

Rances, Elaidia Marie D.

 ABSTRACT

COMMUNICATION SKILLS IN ACTIVE FUN BONIFACIO HIGH STREET

Researchers: Antipolo, Maybel N.

Comoda, Jill A.

De Venecia, Ruscela B.

Dizon, Ron Jayson R.

Esteban, Mary Jane D.

Ortiz, Lesly M.

Rances, Elaidia Marie D.

Year: 2019

Professor: CELSO JOVY D. TORREON, REB, DBA

The Development Plan to be presented by the researchers focuses on active fun’s

employees and customers and to accomplish the company’s objectives within the time

frame by addressing the communication skills of employees and customers as well as

improving the company’s working culture to boost employee morale and efficiency.

A detailed plan action would be constructed as a solution to the problems posed

in their studies. The researchers will work with utmost diligence in the hope of producing

a management plan that would be effective and beneficial to the public.

 Table of Contents

I. PRELIMINARIES

Title Page

Certification and approval sheet

Certificate of originality

Acknowledgement

Abstract

Table of contents

a. List of tables

b. List of figures

II. THE TEXT

CHAPTER I EXECUTIVE SUMMARY

CHAPTER II INTRODUCTION

a. Historical Background

b. Goals and Objectives

c. Mission and Vision

CHAPTER III MANAGEMENT ANALYSIS SUMMARY

a. Management Summary

b. Management Ownership

c. Organizational Structure

d. Business Profile about the Product

e. Business Facilities

f. Location Plan
CHAPTER IV TECHNICAL PLAN

a. Training and Education

b. Teamwork

c. Personnel Involvement

d. Learn to use Tools

e, Continuous Quality Improvement

CHAPTER V PRODUCT PLAN

a. Product Description

b. Competitive Comparison

c. Sourcing

d. Future Products

CHAPTER VI MARKETING PLAN

a. Environmental Analysis

b. Customer Segments

c. Marketing Objectives

d. Continuously Satisfying Customer strategy

e. Sales Force Performance Strategy

CHAPTER VII FINANCIAL ANALYSIS AND SUMMARY

a. Financial Aspect

b. Project Cost

c. Sources of Financing and Cost of Capital

d. Break-even Point

e. Financial Projections
 e1. Statement of Financial Position

e2. Income Statement

e3. Statement of Changes in Equity

e4. Cash Flow Statement

f. Financial Ratios

CHAPTER VIII SOCIO ECONOMIC RESPONSIBILITIES

a. The Firm and Cultural Changes

b. Social Responsibilities

c. Development of Partnership with supplier

CHAPTER VIIII ASSIGNED TOPICS

a. Topics in Order

b. Hypothesis

c. Observations and Remarks

d. Recommendation

e. Detailed Plan of Action

i. Priority Number

ii. Objectives

iii. Strategies

iv. Person Responsible

v. Time Frame

vi. Resources

vii. Expected Output

III. REFERENCES
 a. Appendices

b. Minutes of Meeting

c. Curriculum Vitae

d. Others

DR. CELSO JOVY D. TORREON, REB

Subject Adviser

02.13.19
I. Executive Summary - lesly
II. Introduction

A. Historical background

Bonifacio High Street is a mixed-use development in Bonifacio Global

City, Taguig, Metro Manila, Philippines located just near Serendra, Market!

Market! and SM Aura Premier. It is owned by Ayala Malls, a real-estate subsidiary

of Ayala Land, which is an affiliate of Ayala Corporation. It opened in the 2007 High Street

Central In 2012 And Central Square In 2014 and it is one of Ayala Corporation's flagship

projects. The mall offers a mix of high-end retail shops, restaurants, amenities, leisure

and entertainment in the Philippines. Currently, the mall has four sections, the first and

second blocks are an open-air shopping, while the third block is a mixture of open-air and

indoor commercial buildings dubbed as the “Bonifacio High Street Central” In 2012 “SSI

Group” Based “Central Square” Plus With The State Of The Art Cinemas In 2014 the

fourth block which was named Bonifacio High Street South or simply High Street South

in which is a mixture of open-air and indoor commercial-residential buildings.

B. Goals and Objectives

 To provide shopping centers, restaurants and event management services that

has not been experienced in the industry at affordable rates

 To achieve consistently a return in investment superior to all others to provide the

basis for the long term capital growth

 To make sure that the customers will be satisfied in the expenses they paid for

 To become known with a good reputation and image in market industry

 To have and gain customer that will stay in the side of the business
  To share some profit of the company to the place where the help is needed

C. Vision and Mission

Vision

The Active Bonifacio High Street wants to become a well known street that offers

a varety of service, from shopping centers to event management services. A company

that will compete fairly and establish good name in the society.

Mission

The Active Bonifacio High Street wants to satisfy the needs and wants of the clients

and also give them the convenience by offering them all things in one specific place.
III. Management Analysis Summary – maybel

A. Management Summary

Activefun is a Philippine company dedicated to giving customers the best in children’s

play facilities, and a great place to celebrate their parties or events.

B. Management Ownership

Lorlyn Lim- Isaac Varon

Laura Lim- Lorraine Lim-
Almazora Bulatao
Rodrigo Aguila
Marketing and Marketing
Financer Purchaser
Operation Manager

C. Organizational Structure

D. Business profile about the product

ActiveFun is an indoor playground that is three-storey tall. Kids between 3 and 8 years

old can spend hours there, climbing up padded stairs, sliding down, jumping on the

trampoline and just getting lost. There is also a small play area for the very young kids,

like below 3 years old. Parents can sit outside the playground, and order food from a

canteen next to the playground. It also has several party rooms for rent. It is generally a

safe place to leave your kids to play, but when there is a party, the picking up area can

become quite jammed and at times chaotic.

Address: Bonifacio High St., 9th Ave cor 28th Street, Bonifacio Global City, The Fort,

Taguig City
Email: activefun01@gmail.com

Facebook/Website: http://activefun.ph/ / FB: Active Fun

Tel. No.: (02) 869 0800 / (02) 869 9509

Operating Hours: (Open during Holidays)

Monday – Thursday: 10AM – 9PM

Friday – Saturday: 10AM – 10PM

Sunday: 10AM – 9PM

RATES

30 Minutes Play Php 200

1 Hour Play Php 280

Unlimited Play Php 480

30 Minutes Extension Php 200

Adult Pass Php 150

Adult Socks Php 60

Kid or Infant Socks Php 50

Socks are required to pay

E. Business Facilities
Branches:

Bonifacio Global City, Taguig City

SM Megamall, Mandaluyong City

The 30th Mall, Pasig City

Power Plant Mall, Makati City

Evia Lifestyle Center, Las Pinas City

Mini Infant Area

This area is suitable for infants, a space where they can crawl

and play musical instruments with their parents.

Ball Pit Area

The ball pit area is exclusive for kids below 5 years old,

since they limit it only to smaller kids.

Obstacle Area

- This is the tallest obstacle playground. This is somehow to “Kidcity: Play and Party

Center in Sm Aura BGC & Cosmic Kids Playground at Sm Mall of Asia (MOA) in

terms of the play are structure. There are a lot of climbing and going inside cramp

areas. This is suitable for bigger kids ang not infants.

Slides

This is a long slide. Precaution is really

necessary because an accident might occure.

Better watch your child to prevent incident from

happening.

F. Location plan
IV. Technical Plan

This study will discuss the basic and operation flow of the proposed development

plan: Active Bonifacio High Street. Physical and technical aspects required in the

operation process like model of the establishment, floor plan, location, machine,

equipment, supplies , menu, ingredients, employees, supplier, shipping, daily activities,

waste disposal, etc. are covered in this section. This is to build the foundation and

structure of Active Bonifacio High Street so that the service is properly rendered with the

desired quantity at a minimum cost.

a. Training and Education

Training isn’t just important to any company, it is vital. It is a prime opportunity to

expand the knowledge base of all employees, but many employers in the current climate

find development opportunities expensive. Employees attending training sessions also

miss out on work time which may delay the completion of projects. However despite these

potential drawbacks, training and development provides both the individual and

organizations as a whole with benefits that make the cost and time a worthwhile

investment. The return on investment from training and development of employees is

really a no brainer.

Training is a program that helps employees learn specific knowledge or skills to

improve performance in their current roles. Development is more expansive and focuses

on employee growth and future performance, rather than an immediate job role.

Good training and development programs help the company retain the right people and

grow profits. As the battle for top talent becomes more competitive, employee training

and development programs are more important than ever. Hiring top talent takes time
and money, and how you engage and develop that talent from the time they are first

onboarded impacts retention and business growth.

And it’s not just about retention. Employee training and development programs

directly impact your bottom line.

b. Teamwork

Good teamwork helps to build morale in the workplace, which makes workers more

productive and ultimately improves profits. For organizations that have excellent

teamwork, problem-solving is easier – since people with different skills and knowledge

will work together to produce a creative solution.

Without good teamwork in the workplace, it’s difficult to progress as a business –

which can result in stagnation and loss of market share. In fact, 86% of employees and

executives state that workplace failures are a direct result of a lack of collaboration or

ineffective communication.

c. Personnel Involvement

Involving employees in decision making and continuous improvement activities is

the strategic aspect of involvement and can include such methods as suggestion

systems, manufacturing cells, work teams, continuous improvement meetings, Kaizen

(continuous improvement) events, corrective action processes, and periodic discussions

with the supervisor.

d. Learn to use Tools

 Once you've structured your business, however, you need to consider your overall

goals and the number of personnel required to reach those goals. In order to determine

the number of employees you'll need to meet the goals you've set for your business, you'll

need to apply the following equation to each department listed in your organizational

structure: C / S = P

In this equation, C represents the total number of customers, S represents the total

number of customers that can be served by each employee, and P represents the

personnel requirements. For instance, if the number of customers for first year sales is

projected at 10,110 and one marketing employee is required for every 200 customers,

you would need 51 employees within the marketing department: 10,110 / 200 = 51

Once you calculate the number of employees that you'll need for your organization,

you'll need to determine the labor expense. The factors that need to be considered when

calculating labor expense (LE) are the personnel requirements (P) for each department

multiplied by the employee salary level (SL). Therefore, the equation would be: P * SL =

LE

e. Continuous quality improvement

VI. Marketing Plan

a) Environmental analysis

Bonifacio High Street is a mixed-use development in Bonifacio Global

City, Taguig, Metro Manila, Philippines located just near Serendra, Market!

Market! and SM Aura Premier. It is owned by Ayala Malls, a real-estate

subsidiary of Ayala Land, which is an affiliate of Ayala Corporation. It opened

in the 2007 High Street Central In 2012 And Central Square In 2014 and it is

one of Ayala Corporation's flagship projects. The mall offers a mix of high-end

retail shops, restaurants, amenities, leisure and entertainment in the

Philippines. Currently, the mall has four sections, the first and second blocks

are an open-air shopping, while the third block is a mixture of open-air and

indoor commercial buildings dubbed as the “Bonifacio High Street Central” In

2012 “SSI Group” Based “Central Square” Plus With The State Of The Art

Cinemas In 2014 the fourth block which was named Bonifacio High Street

South or simply High Street South in which is a mixture of open-air and indoor

commercial-residential buildings.

Fort Bonifacio of The Fort is not a Fort at all but rather the moniker given to

Taguig’s and Makati’s new central business district known as Bonifacio Global

City or The Global City. The urbanized district is named after Fort Andres

Bonifacio (Philippine Army Camp) and just rightly so as The Fort sits in an area

once possessed by the Philippine Army

The Fort is a byword in terms of upscale living, dining, medical and

educational facilities. Several International Schools are in the area so is a first

class tertiary hospital, several high-rise residential buildings and offices, a full-
 scale mall, home depot, car retailers and several fastfood chains and themed

restaurants.

Bonifacio High Street actually comprise of the 40 meter wide by 1 kilometer

long activity park bounded by rows of fine restaurants and branded retail

shops. The promenade is therefore accessible from five points - 7th Avenue,

9th Avenue, 11th Avenue, 29th Avenue and 30th Avenue. Directly across 7th

Avenue is Serendra with its mix of authentic restaurants and flagship shops.

The 8 structures flanking the open-air activity have second floors designed for

office areas.

Bonifacio High Street is the central point of the whole development and has

been dubbed as the “heart and mind” of the The Fort Complex. Business and

pleasure truly meet and converge in this fresh, novel, vibrant and live

environment.

The open areas are a favorite among revelers in “High Street”. It is a usual

site to see families with small children use the open area for their children to

play and run around. Dogs are also allowed to walk along High Street. It could

be said that the area is unofficially the place to “parade” different dog breeds to

the ohs and ahs of onlookers.

An open air “mercato” or market is also accessible on weekends. The “mercato”

is the place to be for savoring unique and authentic cuisine

b) Customer Segements

One of the crucial things people consider when shopping for a home is the

kind of neighborhood they’re opting into. The city, the area, and even the
specific building give enormous clues as to the makeup of people who live in it.

If you care about the kind of neighbors you or your family would interact with in

Bonifacio Global City

The overall design of BGC owes much to its being a privatized township,

born out of the public-private partnership between the Bases Conversion and

Development Authority (BCDA), Ayala Land, and the Campos Group of

Evergreen Holdings. This partnership controls the Fort Bonifacio Development

Corporation (FBDC), which acts as the main developer of the 240-hectare land

that is BGC.

As a highly urbanized district, Bonifacio Global City is carefully designed by

its stakeholders. Based on the project map drawn up by Ayala Land in 2006,

the city is master-planned to be a mixed-use upscale district.

This is reflected in the high-end offices and retail outlets that form the core

of the city center. Branded shops and boutique stores line High Street while

fancy restaurants compete in The Fort Strip. The BGC retail facilities clearly

cater to customers who have a large disposable income or credit.

The upscale quality extends to the city’s use of space. The design principle

strives to achieve a balance among development density, landmark projects,

and open space and park amenities. Based on the 2013 annual report of

Bonifacio Global City Estate Association (BGCEA) President, Ms. Anna

Margarita Dy, the balance is “55% residential, 37% commercial and office, and

the rest institutional.”

 The efficient daily operation, estate management, development control,

safety and security upkeep of the district is largely due to the BGCEA and BGC

Estate Services Corporation (BESC).

BGCEA is an association formed by BGC lot owners and occupants. Its

mandate is to promote the general welfare and well-being of the BGC

community in accordance with the BGC Master Development Plan (MDP),

Declaration of Covenants, Conditions, and Restrictions (CCR), and Design

Standards and Guidelines (DSG). It uses the annual maintenance dues

collected from BGC lot owners and occupants as funding for its mandate.

In 1998, BGCEA engaged BESC to carry out city planning programs for

operation efficiency. Together, the BGCEA and BESC conducts a yearly

membership meeting where issues concerning neighborhood noise pollution,

traffic, congestion among many others are addressed.

With its city design, high-end retail and commercial developments,

meticulous upkeep, and privatized district services, BGC strongly fosters a

certain kind of exclusivity. Let’s look at another indication of its demographics.

Prime grade and luxury condos largely composed the residential market in

Bonifacio Global City. Well-known condos include Serendra, Essensa, and

Pacific Plaza Towers while pre-selling projects include the Grand Hyatt and

High Street South Block.

According to the first quarter 2014 Philippine Property Market Report by

Colliers International, luxury 3 bedroom rental rates in Fort Bonifacio range

from PHP 610 to PHP 1,020/sqm/month. Moreover, lease rates for semi- to
fully-furnished 3 bedroom units with 115 sqm – 310 sqm can range from PHP

120,000 to 270,000 per month.

The monthly rent for a family-friendly condo is prohibitive for the average

locals to say the least. According to the 2012 Average Family Income &

Expenditure Survey by the NSO, the typical Filipino family earns an average

annual income of PHP 235,000.

From the figures given above, it is clear that the target market of the BGC

property developers belongs to the upper-middle class demographic. Let’s get

more specific.

BGC demographics can be imagined as a Venn diagram of people who

exclusively live in it and people who exclusively work in it, sharing a certain

percentage of people who both live and work in it.

We can say that the people who both live and work in BGC, and the people

who reside in it are its demographic representatives. Extrapolating from the city

design and residential market, this is predominantly composed of foreign

expatriates, the local upper-middle class, and international students.

Foreign expats are usually corporate executives and middle management

who relocate here for work assignments, with or without their families. They

usually work for the many multinational companies in the area, usually in

financial, tech, and business services. A handful of them, seeing enormous

opportunities, establish their own businesses, bootstrapped by their own

savings. A few are retirees who bought or rent their home, drawn by the warm

climate and standard of living.

 The local upper-middle class are families, couples, or single yuppies who

can afford the rent within BGC. Drawn by the appeal of BGC’s orderly

community and vibrant night life, they also appreciate its easy access to Makati.

A few of them even are local celebrities.

The presence of American, British, Korean, and Japanese international

schools in University Parkway indicates an active international student

population. They typically drive the demand for BGC residential condos in the

range of studio to 2-bedroom units.

While this profile does not take into account the workers and leisure visitors

of the district who significantly contribute to its revenues, without them the city

would definitely not be the same. To get a feel of the dynamic BGC community,

check out our photo-article on Bonifacio Global City.

c) Marketing Objectives

A lot of companies and businesses are now moving their headquarters and

offices in the satellite city of Taguig. With BGC becoming a sought-after

corporate address in the metropolis, a lot of developments in the area are

focused on creating a dynamic business environment, with great retail and

leisure options around. Living up to BGC's upscale work environment and top-

class retail and leisure expansion is the Bonifacio High Street Central (C2).

Located at 7th Avenue corner 28th Street, this Class-A, PEZA-

 accreditedbuilding project was completed in 2011. Bonifacio High Street

Central has three towers, with a floor plate of 1,851.29 square meter per floor.

It has some of the most creative office suites, combining well-designed, modern

office spaces with high-end retail choices all in one spot. The comforts inside

is well complemented by the inspiring view and thriving environment outside.

Bonifacio High Street Central is where landscape and architecture come

together to create more than just an extension of the Bonifacio High Street but

also a great lifestyle destination for urban junkies and career-driven

professionals. The landscaped complex is home to the interactive water plaza,

urban amphitheater, gallery-designed corporate offices, state-of-the-art

cinemas, specialty restos, and top retail options. With full-range amenities and

top-of-its-class architecture and facilities in the area, Bonifacio High Street

Central is a great place to work, shop, dine, unwind, and invest in office and

commercial real estate.

d) Continuously Satisfying Customer Strategy

Bonifacio Global City (BGC) is conveniently located in the progressive city

of Taguig, between the business hubs of Makati and Ortigas Center. Because

of its proximity to the Makati Central Business District, BGC is touted to be a

natural extension of the Makati Central Business District.

BGC is surrounded by the adjacent cities of Pasig to the Northeast across

C5 Highway, Makati to the West and Northwest, and Pasay to the Southwest

and Parañaque to the South across South Super Highway.

 The city is directly linked to Manila’s two main thoroughfares — EDSA and

C5 Highways – and is accessible via seven access points: The Kalayaan

Avenue from the North, the Kalayaan Flyover via EDSA and Makati McKinley

Road from the West, the three gates from C5 Highway from the East, and via

the airport through Villamor Airbase from the South.

In addition, its proximity to the South Luzon Expressway brings the industrial

zones of Muntinlupa, Canlubang, and Laguna makes it an ideal location.

Residential subdivisions in Makati and Alabang are also within easy reach.

Technology meets aesthetics in Bonifacio Global City (BGC). BGC is an

intelligent hub, where transportation, communication, estate services and

security are delivered reliably and seamlessly, leaving residents and visitors

alike to do what they do best.

BGC boasts of a new masterplan that involves a major re-design of the

amenities and features of its 36-hectare City Center to make it more efficient

and attuned to a new standard of living. It is truly for the people on the cutting

edge.

e) Sales Force Performance Strategy

Bonifacio High Street in Taguig City landed on the 51st spot on the list of

the most expensive retail locations in the world, said global real estate services

firm Cushman and Wakefield in its latest report called “Main Streets Across The

World.”Bonifacio High Street is Ayala Land Inc.’s eight-year-old mixed-use

development in the booming Bonifacio Global City, near retail highbrows

Serendra, Market!Market!, and SM Aura.The place has a mix of high-end retail

shops, restaurants, amenities for leisure and entertainment, and some Grade

A residential condominium units.The Chicago-based Cushman & Wakefield’s

global flagship report tracks over 500 of the top retail streets around the globe,

ranking the most expensive in each country by their prime rental value.The 27th

such report ranked Bonifacio Global City as the 51st most expensive retail

location in world, with rental rates averaging $56.4 per square feet a

year.Bonifacio High Street, it said, posted the strongest rental growth rate in

Asia Pacific, rising by 24 percent year-on-year at P2,282 per square meter

monthly as of June.New York’s Upper 5th Avenue is the world’s most

expensive retail street, with rents rising to $3,500 per square foot per year in

2015, nearly 50 percent more expensive than second place Causeway Bay in

Hong Kong.Cushman and Wakefield said demand in Metro Manila is fuelled by

foreign brands entering or expanding in shopping malls and high streets, both

of which have seen double-digit growth over the year to June 2015. New

entrants, it cited, include H&M, Old Navy, Pottery Barn, Crate and Barrel,

UnderArmour, Burton, Brooks Brothers, F&F, Sfera, Shana, Paul & Shark, Pull

and Bear, Casadei and Hamleys, as well as convenience stores Lawson and

All Home.The global property consultancy firm attributed the robust retail

activity to healthy domestic consumption, on the back of higher income from

remittances and the outsourcing business industry.It also noted the trend

among Philippine developers of moving into community mall formats, which

enables them to capture latent demand in other areas of the

metropolis.Cushman and Wakefield likewise noted that although e-commerce

might be gaining popularity, bricks-and-mortar stores would remain a lot more

favorable to Philippine consumers.Aside from Bonifacio High Street, Greenbelt

and Power Plant Mall in Makati City, as well as Shangri-la Plaza Mall in

Mandaluyong City remain to be the focus of Luxury retailers.The global

property consultancy firm does not expect the trend to change, although it said

upcoming hotels in the Entertainment City in the Bay area might attract some

high-end brands, as they look to set up as a new hub for new luxury

brands.Theodore Knipfing, Cushman and Wakefield head of retail for Asia

Pacific, is optimistic about the future of retail trade in the region.“The outlook

for Asia’s retail market is largely positive, with retail sales growth averaging 8.5

percent over the next five years, supported by rising tourist number which is, in

turn, is spurring robust and sustained retailer demand—albeit firmly focused on

prime, well-located space,” Knipfling said. “Although the growth of e-commerce

is notable across the region, physical stores will remain important. However,

landlords will need to focus on improving the shopping environment and

customer experience in order to compete for retailer demand.”Also on the latest

list of the world’s priciest retail hubs was the Avenue des Champs Elysees in

Paris, France, on the third spot, with rental rates going at $1,372.1 per square

feet a year.New Bond Street in the United Kingdom and Via Montenapoleone

in Milan, Italy grabbed the fourth and fifth spots, with $ 1,321.2 and US$1,035.1

per square feet a year respectively.Cushman and Wakefield said 35 percent of

its tracked 500 top retail stores around the world have shown increases in rents

despite the increased global uncertainty experienced over the last 12 months.
IX. Assigned Topics

a. Topics in Order

7.2 Communication Channels

 7.2.1 Communication

7.2.2 Barriers to communication

7.2.3 Friendly attitude using positive persuasion

7.2.4 Passive, aggressive and assertive communication

7.2.5 Listening a vital part of communication

7.2.6 Rules for the sender in getting message across

7.2.7 Communication skills

7.2.8 Achieve eye contact

7.2.9 Let others speak and avoid being shy

7.2.10 Communication resolving conflict

b. Hypothesis

There is no significant difference of communication channel

c. Observation and remarks

7.2.1 Communication

7.2.2 Barriers to communication

7.2.3 Friendly attitude using positive persuasion

 7.2.4 Passive, aggressive and assertive communication

7.2.5 Listening a vital part of communication

7.2.6 Rules for the sender in getting message across

7.2.7 Communication skills

7.2.8 Achieve eye contact

7.2.9 Let others speak and avoid being shy

7.2.10 Communication resolving conflict

d. Recommendation

7.2.7 Communication skills

e. Detailed plan of action

i. Priority number

ii. Objectives

iii. Strategies

iv. Person responsible

v. Time frame

vi. Resources
 vii. Expected output

Priority Person Time Expected

Objectives Strategies Resources
number responsible frame output

To be an Skilled in
2 Make an
1 effective Training Supervisor communicating
weeks event talk
speaker to others