STRUCTURE

WEBSITE

Website Speed

• 40% of people abandon a website that takes more than 3 seconds to load.
• a 2-second longer delay in page responsiveness reduces user satisfaction by
3.8%, increases lost revenue per user by 4.3%, and a reduces clicks by 4.3%
• Use an effective caching plugin (W3 Total Cache)
• Remove unnecessary widgets and plugins
• Optimize images
• Optimize the database (WP-Optimize & WP-DB Manager)

Set-Up

• Creating meta descriptions for every page

• Optimizing URL’s and including key words first (google gives the first words
get more weight)
• Rank and Analytics tracker.
• Make sure the website is mobile device friendly
• Adding a subscriber mail button

Content

• Research on Keywords and make a list (Google keyword planner, MozBar &
Spyfu)
• Come up with a target keyword density target
• Using the right keywords in image descriptions
• Content needs to be P.E.A.C (Practical Value, Entertaining, Awe Inspiring &
Credible)
•
BLOG

• Allow users to get content through RSS feeders

• Use Content Delivery Network (try FREE-CDN)
• Use internal links.
• Since google searches are improved by inbound links, we need to create
content that links to other sites to attract links to our site.
• Adding social share buttons
• Adding a subscriber mail button
• Comments section is activated
SOCIAL MEDIA

For all social media accounts, we need to make sure that

• Open accounts for Facebook, LinkedIn, Instagram, Twitter, Pinterest, Reddit &
a YouTube Channel
• Automate content sharing between social media profiles & the blog (Zoho
Campaigns, MailChimp, Agora Pulse, Hootsuite & Buffer)
• Make sure profiles are full, with pictures, website links, blog links and Bio’s.

FACEBOOK
• Design & Customize the page (custom tabs, e-commerce tabs, blog & RSS feeds,
MailChimp integration)
• Create a group
• Join numerous groups that have to do with our industry
• Use the Facebook ad tool to measure our target market size and that help us
describe our page in a way that targets more users.
• Making use of news feed targeting.
• Optimize posting schedule (campaign software to post only at certain times of
the day)

LINKEDIN (according to HubSpot LinkedIn has the best lead conversion rate,
better than Twitter and Facebook)

• Design the company page

• Create groups
• Join and engage in existing groups.
• Follow more pages and make more connections
• Create a showcase page
• Make use of LinkedIn Answers
• Launch a follow ad campaign
• Ask employees to engage with your page content using their profiles
• Add Keywords to specialities section
• Have a LinkedIn follow button on the blog and website
• Share your job posts on your page
 TWITTER

• Follow related pages

• Is the account linked to content and campaign management software (Buffer &
Hootsuite)?
• Include a twitter share & follow button on your blog & website
• Make sure the bio is well written and comprehensive

INSTAGRAM

• Link to Facebook
• Include an Instagram share & follow button on your blog and website
• Optimize and brand the profile
• Join Instagram engagement groups

OTHER

• Open a DIGG account and start following

• Submit your best articles
• Build rapport
• Add a DIGG button the articles on your blog
• Open a YouTube channel and post a few “how to…” videos educating people
about your services and website

CONVERSION

Once traffic to the website has increased there needs to be a set of strategies to convert
this traffic into actual sales. There are two stages
• Converting visitors into leads
• Converting leads into customers
CONVERTING VISITORS INTO LEADS
It is important to provide a variety of different ways for visitors to further engage—
versus simply calling your company or buying something from your site. This is because
not everyone who visits your site is at the same place in the buying or sales cycle—
meaning some people are ready to buy now and some won’t be ready until three to six
months from now—or longer. It is better to provide people with options to engage at
whatever level they are comfortable, from handing over only a name and e-mail address
for your e-newsletter to filling out a longer form for a white paper, webinar, or demo

It is also important to understand that site visitors do not always enter your site from
the home page, which is another reason you should not think of your web site as a
“brochure.” More often than not, when someone finds your web site via a referral from
Google or another third- party site, they will be taken to the web page that most closely
matches what they were looking for. This could be a page with information about your
product, a blog article, or any other web page on your site. As a result, when thinking
about conversions, think about the potential action a site visitor can take to further
engage with you when he or she lands on any page within your web site.

• Have call to actions on every page

• Optimize the design of the call to action (visible and catchy)
• Landing pages design
• Having RSS feeds on websites & blogs
• Newsletter subscription
• Email form
• Privacy policies (they increase trust)
• Auto responders

CONVERTING LEADS INTO CUSTOMERS

To convert leads into customers the following issues should be considered

• The need for lead grading software

• Implementing a lead nurturing policy
• Promotions & Offers
• Customer Reviews