Q14) In which price range you sell maximum crayons?

Sl. No. Price Range Number

1 Rs.10-Rs.20 6
2 Rs.20-Rs.30 21
3 Rs.30-Rs.40 15
4 Rs.40-Rs.50 6
5 Above Rs.50 2

Source: - Field survey

Table : Price range of maximum crayon sale

Rs.40-Rs.50 Above Rs.50 Rs.10-Rs.20

12% 4% 12%

Rs.30-Rs.40
Rs.20-Rs.30
30%
42%

Chart : Price range of maximum crayon sales

Findings: - From the above chart it is visualized that 42% of respondents use crayons
in Rs.20 to 30 range and 30% uses in the price range of Rs.30-40

Inference: - Majority of the retailer’s maximum sell pens in the price range of Rs.20 to
Rs.30
Q15)-Sales of crayons is high during which period of time?

Sl. No. Time Number

1 High during exams 6
2 Stable throughout the year 15
3
When new Schemes are introduced
4
4 School opening time 25
Source: - Field survey
 Table Maximum crayons selling season

High during
exams
12%

School Stable
opening time throughout
50% the year
30%
When new
Schemes are
introduced

8%
Chart : Maximum crayon selling season

Findings: - From the above chart it has been analysed that 50% retailers crayons sale
happens during school opening time followed by stable throughout the year by 30% .
Inference:- Majority of the crayons sale happens during school opening time

Q16)-Please tick the brands of crayons you keep in your store

Sl. No. Name of Brands Number

1 Classmate 25
2 Doms 48
3 Camel 46
4 Apsara 44
5 FaberCastell 40
Source: - Field survey
Table : Brands of crayons keeping in each store
 60

50
No of respondents

40

30
Series 1
20

10

0
Classmate Doms Camel Apsara FaberCastell
Brand name

Chart : Brands of crayons keeps in each store

Findings: - Among various respondents 48 stores have the stock of Doms Crayons
and 46 have camel in their shop

Inference:- From the above chart it has been analysed that majority of the stores have
the stocks of Doms & Camel crayon .Classmate is the least stocking crayons in the
stores.

Q17) For non-brand loyal customers, which brand you suggest most?

Sl.
No. Brand Number
1 Classmate 12
2 Doms 18
3 Camel 14
4 Apsara 5
5 FaberCastell 1

Source: - Field survey

Table 5.2.14 Brands suggested for non-brand loyal customers

 Apsara FaberCastell
10% 2%
Classmate
24%
Camel
28%

Doms
36%

Chart : Brands suggested for non-brand loyal customers

Findings: - 36% of retailers suggest Doms for non-brand loyal customers while 24%
suggests classmate pen

Inference:- For non-brand loyal customers most of retailers suggest Doms followed by
Camel & Classmate.

Q13) What make you to do so in Crayons?

Sl. No.
Characteristic Number
1
High margin 30
2
Schemes 14
3
Quality of products 3
4
Brand image 3
5
Others 0

Source: - Field survey

Table : Influencing factors of retailer’s brand suggestion

 High margin Schemes Quality of products
Brand image Others

6% 6%

28%
60%

Chart : Influencing factors of retailer’s brand suggestion

Findings: - From the above chart it is analysed that for 60 % of respondents high margin
is the main reason for suggesting a particular brand to non-brand loyal customers by the
retailers

Inference:- High margin is the main reason for suggesting a particular brand to non-brand
loyal customers by the retailers

Q18) Do you have classmate crayons in your store?

Sl. No.
Response Number
1
Yes 32
2
No 18

Source: - Field survey

Table : No of stores having classmate pens

No
36%
Yes
64%

Chart : No of stores having classmate pens

Findings: - From the chart it can be concluded that 64% of respondents have classmate
crayons in their store while 36 % of respondents doesn’t have.
Inference:-Majority of the stores does have classmate pen in their store

If Yes, What makes classmates to sell more?

Sl. No. Characteristic Number

1 Improve quality 8
2 Better margin 2
3 More advertisement 2
4 Better availability 15
5 Others 5

Source: - Field survey

Table : Factors for improving classmate’s sale

Others
16% Improve quality
25%

Better availability
Better
47%
margin
6% More
advertisement
6%

Chart : Factors for improving classmate’s sale

Findings: - From the chart it can be concluded that 47% of retailers think that better
availability will helps classmate to sell more. For 25 % improve qualty strategy results
into better sales.

Inference: - Most of respondents believe that better availability results into better sales

If No, Are you interested to sell classmate crayons?

Sl.
No. Response Number
1 Yes 16
2 No 2
 Source: - Field survey
Table : Number of stores interested to sell classmate crayons

No
11%

Yes
89%

Chart : Number of stores interested to sell classmate crayons

Findings: - From the chart it can be concluded that 89% of respondents are classmate
interested to sell classmate pens and 11 % of respondents are not interested.

Inference:-Majority of respondents who are not selling classmate crayon are willing to sell
classmate art & stationary