Zbornik Apstrakta Antim2018 PDF

Fakultet za informacione tehnologije i inženjerstvo
Fakultet za poslovne studije i pravo

UNIVERZITETA „UNION – NIKOLA TESLA” U BEOGRADU
Šesta međunarodna konferencija
PRIMENA NOVIH TEHNOLOGIJA U

MENADŽMENTU I EKONOMIJI
ANTiM 2018
Zbornik apstrakata
Urednik
Prof. dr Maja Anđelković
Beograd, 2018
6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT
ANTiM 2018, 19-21. April 2018. Belgrade, Serbia 3
Faculty of Information Technology and Engineering Izdavači
Fakultet za poslovne studije i pravo
Faculty of Business Studies and Law Fakultet za informacione tehnologije i inženjerstvo
UNIVERSITY „UNION – NIKOLA TESLA”, OF BELGRADE Univerziteta „Union – Nikola Tesla” u Beogradu
Za izdavača
Prof. dr Maja Anđelković, dekan, Fakulteta za informacione tehnologije i inženjerstvo
Odgovorni urednici
Prof. Viacheslav Soloviov, Dobrov Center for Scientific and Technological Potential and History
studies at the National Academy of Sciences of Ukraine, Kyiv, Ukraine
Prof. Rok Strasek, Primorska University, Koper, Slovenia
Prof. Yuri Doroshenko, Belgorod State Technological University, named after V.G. Shukov, Belgo-
rod, Russian Federation
6th International Conference
Prof. Iztok Podbregar, University of Maribor, Kranj, Slovenia
Prof. Alexander Tufanov, Saint-Petersburg State Agrarian University Saint Petersburg, Russian
APPLICATION OF NEW TECHNOLOGIES IN Federation
Prof. Nela Rosic, The University of Queensland, Brisbane, Australia
MANAGEMENT AND ECONOMY
ANTiM 2018 Odobrava
Nastavno-naučno veće Fakulteta za informacione tehnologije i inženjerstvo
Book of Abstracts Tehnički urednik

Zoran Bojanic
Dizajn korica
Milan Jakovljevic
Tiraž
200
Editor
Professor Maja Andjelkovic Redakcija
Fakultet za informacione tehnologije i inženjerstvo u Beogradu
11070 Beograd, Sajmište 29, Jurija Gagarina 149A,Srbija
Tel: (381)(11) 31-31-246
Sajt: www.antim.edu.rs
Mejl: antim@fpsp.edu.rs
Štampa
Beopress, Beograd
Belgrade, Serbia, 2018
ISBN 978-86-81088-04-3
6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT 6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT
4 ANTiM 2018, 19-21. April 2018. Belgrade, Serbia ANTiM 2018, 19-21. April 2018. Belgrade, Serbia 5
Publishers
University „Union – Nikola Tesla”, Belgrade, Serbia
Faculty of Business Studies and Law, Belgrade, Serbia
Faculty of Information Technology and Engineering, Belgrade, Serbia
ORGANIZACIONI ODBOR
For publisher
ORGANIZING COMMITTEE
Prof. Maja Andjelkovic, Dean, Faculty of Information Technology and Engineering, Belgrade, Serbia
Prof. Dragana Radosavljevic, Faculty of business studies and law, University „Union-
Reviewers Nikola Tesla”, Belgrade, Serbia
Prof. Viacheslav Soloviov, Dobrov Center for Scientific and Technological Potential and History Prof. Olja Arsenijevic, Faculty of business studies and law, University „Union-Nikola
studies at the National Academy of Sciences of Ukraine, Kyiv, Ukraine Tesla”, Belgrade, Serbia
Prof. Rok Strasek, Primorska University, Koper, Slovenia
Prof. Yuri Doroshenko, Belgorod State Technological University, named after V.G. Shukov, Belgo- M.Sc. Aleksandar Andjelkovic, Faculty of information technology and engineering,
rod, Russian Federation Belgrade, University ,,Union-Nikola Tesla’’, Belgrade, Serbia
Prof. Iztok Podbregar, University of Maribor, Kranj, Slovenia
M.Sc. Vladana Lilic, Faculty of business studies and law, University „Union-Nikola Tesla”,
Prof. Alexander Tufanov, Saint-Petersburg State Agrarian University Saint Petersburg, Russian
Federation Belgrade, Serbia
Prof. Nela Rosic, The University of Queensland, Brisbane, Australia M.Sc. Ivica Stankovic, Faculty of business studies and law, University „Union-Nikola
Tesla”, Belgrade, Serbia
Admited from M.Sc. Daniela Kuzmanovic, Faculty of information technology and engineering, Belgrade,
Education Council of Faculty of information technology and engineering University ,,Union-Nikola Tesla’’, Belgrade (Serbia)
Technical editor
Zoran Bojanic
Design cover
Milan Jakovljevic
Circulation
200
Editorial office and administration

Faculty of Information Technology and Engineering
11070 Belgrade, Sajmiste 29, Jurija Gagarina 149A,Serbia
Tel: (381)(11) 31-31-246
Website: www.antim.edu.rs
E-mail: antim@fpsp.edu.rs
Printed by
Beopress, Belgrade
ISBN 978-86-81088-04-3
University „Union-Nikola Tesla“, Belgrade, Serbia
Assoc. Prof. Aleksandra Zivaljevic, , Faculty of information technology and engineering,
University „Union-Nikola Tesla“, Belgrade, Serbia
NAUČNI ODBOR Assoc. Prof. Vilmos Tot, , Faculty of information technology and engineering, University
SCIENTIFIC COMMITTEE „Union-Nikola Tesla“, Belgrade, Serbia
Asst. Prof. Milena Kukric,Faculty of information technology and engineering, University
Professor emeritus Zivota Radosavljevic, Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia
„Union-Nikola Tesla“, Belgrade, Serbia, Chairman. Asst. Prof. Ivana Ilic, Faculty of information technology and engineering, University
Prof. Maja Andjelkovic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia
„Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Dejan Ilic, Faculty of information technology and engineering, University
Prof. Milan Radosavljevic, Faculty for business studies and law, University „Union-Nikola „Union-Nikola Tesla“, Belgrade, Serbia
Tesla“, Belgrade, Serbia Asst. Prof. Ismet Derdemez, Faculty of information technology and engineering, University
Prof. Sava Smiljic, Faculty of information technology and engineering, University „Union- „Union-Nikola Tesla“, Belgrade, Serbia
Nikola Tesla“, Belgrade, Serbia Asst. Prof. Gordana Djuretic, Faculty of information technology and engineering, University
Prof. Radoje Cvejic, Faculty of information technology and engineering, University „Union- „Union-Nikola Tesla“, Belgrade, Serbia
Nikola Tesla“, Belgrade, Serbia Asst. Prof. Oliver Momcilovic, Faculty of information technology and engineering,
Prof. Velimir Scekic, Faculty of information technology and engineering, University „Union- University „Union-Nikola Tesla“, Belgrade, Serbia
Nikola Tesla“, Belgrade, Serbia Asst. Prof. Nenad Dedic, Faculty of information technology and engineering, University
Prof. Velimir Dedic, Faculty of information technology and engineering, University „Union- „Union-Nikola Tesla“, Belgrade, Serbia
Nikola Tesla“, Belgrade, Serbia Asst. Prof. Boris Damjanovic, Faculty of information technology and engineering, University
Prof. Petar Kocovic, Faculty of information technology and engineering, University „Union- „Union-Nikola Tesla“, Belgrade, Serbia
Nikola Tesla“, Belgrade, Serbia Prof. Iztok Podbregar, Faculty of Organizational Sciences in Kranj, University of Maribor,
Prof. Vladimir Brusic, Faculty of information technology and engineering, University Kranj, Slovenia
„Union-Nikola Tesla“, Belgrade, Serbia Prof. Teodora Ivanuša, Faculty of Organizational Sciences in Kranj, University of Maribor,
Prof. Mirjana Puharic, Faculty of information technology and engineering, University Kranj, Slovenia
„Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Polona Sprajc, Faculty of Organizational Sciences in Kranj, University of Maribor,
Prof. Natasa Sesum, Faculty of information technology and engineering, University „Union- Kranj, Slovenia
Nikola Tesla“, Belgrade, Serbia Prof. Sergey Glagolev, Belgorod State Technological University named after V.G. Shukhov,
Prof. Biljana Stamatovic, Faculty of information technology and engineering, University Belgorod, Russian Federation
„Union-Nikola Tesla“, Belgrade, Serbia Prof. Yuri Doroshenko, Belgorod State Technological University, named after V.G. Shukov,
Assoc. Prof.Rade Knezevic, , Faculty of information technology and engineering, University Belgorod, Russian Federation
„Union-Nikola Tesla“, Belgrade, Serbia Assoc. Prof. Irina Somina, Belgorod State Technological University named after V.G.
Assoc. Prof.Milun Kokanovic,, Faculty of information technology and engineering, Shukhov, Belgorod, Russian Federation
University „Union-Nikola Tesla“, Belgrade, Serbia Prof. Evgeniy Zhgulyov, Saint-Petersburg State Agrarian University Saint Petersburg,
Assoc. Prof.Radoljub Tomic, Faculty of information technology and engineering, University Russian Federation
„Union-Nikola Tesla“, Belgrade, Serbia Prof. Alexander Tufanov, Saint-Petersburg State Agrarian University Saint Petersburg,
Assoc. Prof. Predrag Kovacevic,, Faculty of information technology and engineering, Russian Federation
ANTiM 2014
24 - 26 April 2014 - Belgrade, Serbia
8
ANTiM 2018, 19-21. April 2018. Belgrade, Serbia
SPONSORSHIP ORGANIZATION
ANTiM 2018, 19-21. April 2018. Belgrade, Serbia 9
Asst. Prof. Aleksandra Karceva, Saint-Petersburg State Agrarian University Saint Petersburg, KONFERENCIJU PODRŽALI
Russian Federation SPONSORSHIP ORGANIZATION
Prof. Viktor Fauzer, Institute of socio-economic and energy problems of the North, Komi
Science Centre of Ural Branch of the Russian academy of sciences, Syktyvkar, Russian
Federation
Prof. Viacheslav Soloviov, Dobrov Center for Scientific and Technological Potential and
History studies at the National Academy of Sciences of Ukraine, Kyiv, Ukraine MINISTRY OF EDUCATION AND SCIENCE
MINISTRY OF EDUCATION, SCIENCE AND TECHNOLOGICAL
Prof. Volodymyr Denysyuk, Dobrov Center for Scientific and Technological Potential and REPUBLIC SERBIA
DEVELOPMENT Republic of Serbia
History studies at the National Academy of Sciences of Ukraine, Kyiv, Ukraine
Prof. Ace Milenkovski, Faculty for Tourism, University for Tourism and Management,
Skopje (Macedonia)
Dr. Karl Schopf, Akademie fur Wissenschaftliche Forchung und Studium, Wien, Austria
Asst. Prof. Valeri Chesnokov, Ukhta State Technical University, Ukhta, Republic of Komi,
Russian Federation
Asst. Prof. Anna Charina, Komi Republican Academy of State Service and Administration,
Syktyvkar, Republic of Komi, Russian Federation
Prof. Rok Strasek, Faculty of Management, Primorska University, Koper, Slovenia
Prof. Matijaz Novak, Faculty of Management, Primorska University, Koper, Slovenia
Assoc. Prof. Igor Stubelj, Faculty of Management, Primorska University, Koper, Slovenia
Asst. Prof. Tatyana Sobolieva, Kiyev National Economic University named after Vadiym
Getman, Kiyev, Ukraine
Prof. Aleksandr Korablev, Faculty for Economy and Management, Saint Petrsburg State
Forest Technical University, Saint Petrsburg, Russian Federation
Prof. Svetlana Terescenko, Faculty for Economy and Management, Saint Petrsburg State
Forest Technical University, Saint Petrsburg, Russian Federation
Prof. Nela Rosic, Global Change Institute, The University of Queensland, Brisbane, Australia
Prof. Alexios Panagopulos, National College Patras, Patras, Greece
Prof. Dora Luz Gonzalez Banalez, Instituto Technologico del Durango, Durango, Mexico
PREDGOVOR
Danas, kada govorimo o Primeni novih tehnologija, mislimo uglavnom na in-
formaciono komunikacione tehnologije (IKT). Sektor IKT je danas postao visoko
rastuća industrija, obzirom da kreira miliona novih poslova i radnih mesta. On
je po svim parametrima postao jedan od najvećih poslodavaca, sa tendencijom
daljeg povećanja, koji indirektno stvara nove industrije i nova radna mesta, sa sve
raznovrsnijim spektrom proizvoda i usluga. Sve to ima pozitivnog uticaja na rast
društvenog bruto proizvoda, na poboljšanje životnog standarda i životnih i radnih
uslova, obzirom da se mnoge javne i druge usluge dostupne na mreži i mogu se
koristiti i mobilnim telefonom. Tako su se obistinile davne prognoze velikog svet-
skog futuriste Toflera kada je svojevremeno predviđao da će: “Sledeća nova “ek-
splozija” nastati kada se spoje genetika i kompjuteri. Govori se o organskim komp-
juterima, biološkim supstancama kojе će imati ulogu poluprovodnika.” Prelazak na
cloud computing je ustvari samo jedna faza u kojoj je IT infrastruktura prebačena
u oblak. Rečju, nove, a pre svega informaciono komunikacione tehnologije su radi-
kalno promenile svet, uvodeći ga u četvrtu industrijsku revoluciju
Šesta Međunarodna naučna Konferencija “Primena novih tehnologija u
menadžmentu i ekonomiji” - ANTIM 2018. godine se održava u uslovoma rev-
olucionarnih tehnoloških, ali i organizacionih, političkih, društveno ekonomskih,
ekoloških, etičkih i drugih promena. U zaoštrenim i sve složenijim političkim i
drušvenim odnosima na globalnom nivou, postoji opasnost da nove tehnologije,
a pre svega strateško oružje bude upotrebljeno u rešavanju nacionalnih, ili region-
alnih problema. Stoga je velika odgovornost nauke, da se koriste one tehnologije
koje doprinose napretku i progresu civilizacije i da spreči, odnosno onemogući
njeno korišćenje za uništavanje ljudskog, materijalnog i ekološkog potencijala na
globalnom nivou.
Ova Međunarodna naučna konferencija se održava u vreme jubilarne pro-
slave desetogodišnjice od osnivanja našeg Fakulteta za poslovne studije i pravo, u
godini u kojoj vršimo promenu sadašnjeg naziva Fakulteta za strateški i operativni
menadžment (FSOM) u Fakultet za informatičke tehnologije i inženjerstvo i kada
se Fakultet seli u novi prostor sa boljom tehničkom opremljenošću u odnosu na znanja i masovnije primenjivala informaciono-komunikciona tehnologija. Jedan
prethodne godine. Ovde se na najbolji način primenjuju nove, a pre svega infor- od razloga je taj da primena novih tehnologija nije bila praćena potrebnim prom-
maciono-komunikacione tehnologije u sferi obrazovnog procesa, u administraciji enama institucionalnih, odnosno organizacionih modela. Dakle, uvedena je nova
i stučnim službama fakulteta. Vizija daljeg razvoja svih struktura je u pravcu digi- tehnologija, ali zadržana klasična industrijska, ili u još gorem slučaju agrarna
talizacije, verujući da ćemo u narednim godinama digitalizovati sve procese i da će ekonomija i društvo.
fakultet raditi bez papira.
U navedenom kontekstu, na ovoj međunarodnoj konferenciji ne postoje
Sam model održavanja ove konferencije je promenjen, što znači da mi radovi koji se detaljnije bave ovim pitanjem, već je sva pažnja usmerena na pri-
pričamo, ali i primenjujemo nove tehnologije i načine rada. U navedenom kontek- menu novih tehnologija. Na budućim međunarodnim naučnim konferencijama,
stu danas će se demostrirati korišćenje informaciono-komunikcionih tehnologija naučni komitet bi trebao tematski da razmatra ovu problematiku, kako bi se pri-
na način da će se u našu konferencije uključiti i eksperti sa različitih tačaka zem- mena novih tehnologija osvetlila sa različitih strana, a u cilju njenog što boljeg
aljske kugle, sa promenjenim konceptom prezetnovanja radova i vraćanje tradi- iskorišćavanja.
cionalnim poster prezentacijama koje se ocenjuju i po tom osnovu ostvaruje veći
efekat mereno brojem bodovа. Za 6. Međunarodnu naučnu konferenciju na temu: Primena novih tehnologija
u menadžmentu i ekonomiji - ANTiM 2018” je pristiglo 104 radova od ekspera-
Svet novih tehnologija će se u narednom periodu još dinamičnije razvijati, po- ta iz različitih delova sveta. Radovi su pisani od više autora, što im daje viši nivo
javom novih, bržih i pouzdanijih sredstava, što je najbolje otelotvoreno u poznatoj kvaliteta, ali i od autora iz različitih zemalja čime se povećavaju naučni potencijali
izreci Williama Finka: “Baš me briga što nemam kompjuter najnovije tehnologi- i omogućava razmena znanja, kao najvrednija aktivnost u savremenom svetu. Od
je. Za par nedelja, da ne govorim za nekoliko meseci, izlaze novi, bolji, sa većim ukupnog broja radova, 47 radova je dostavljeno od domaćih, a 57 od stranih au-
kapacitetom, boljeg dizajna i što je najvažnije i jeftiniji”. Procene da će do 2050. tora.
godine biti napravljen kompjuter čija će pamet biti veća od pameti celokupnog
čovečanstva više nisu fantazije. Od plenarnih radova, naučni komitet je izdvojio 8 radova koji će biti prezen-
tovani putem video prezentacija ili putem postera kao nove tehnike u prezent-
U navedenom kontekstu prilikom izgradnje novih tehnologija treba voditi aciji naučnih radova. Svi radovi su objavljeni u Zborniku radova Primena novih
računa o čoveku, kako bi i dalje zadržao najvažnije mesto na ovozemaljeskom ehnologija u menadžmentu i ekonomiji - ANTiM 2018. Na srpskom, engleskom
svetu. Analize pokazuju da postoji objektivna opasnost da u visoko tehnološkom i ruskom jeziku, kao i Zbornik apstrakta. Zbornik radova i Zbornik apstrakta je
okruženju čovek bude ne samo marginalizovan, već i izbačen iz života i rada, pod dostupan za preuzimanje na sajtu ANTiM 2018.
izgovorom da su mašine pouzdanije i efektivnije. Na ovo je ukazao i poznati svet-
ski konsultant Warren Bennis pre skoro sto godina: “Fabrike budućnosti imaće Naučni komitet se zahvaljuje svim autorima i učesnicima Međunarodne
samo dvoje zaposlenih: čoveka i psa. Zadatak čoveka će biti da hrani psa, a zada- naučne konferencije na temu Primena novih tehnologija u menadžmentu i
tak psa da sprečava čoveka da dodiruje mašinu”. Čini se da dinamičan razvoj novih ekonomiji, kao i učesnicima koji su se putem linka uzeli učešće u radu konferencije
tehnologija zapostavlja navedenu činjenicu, što će u budućnosti dovesti do velikih i na taj način najbolje prikazali mogućnosti i snagu novih tehnologija.
problema u vezi otuđenja čoveka od njegovog generičkog bića. Zato se u organ-
izovanju budućih međunarodnih naučnih Konferencija na pomenutu temu, mora
naći mesto i za sociologe, psihologe, lekare, psihijatre, itd. U Beogradu, Dekan
19-21. aprila 2018. Fakulteta za informcione tehnologije i inženjerstvo
Navedenom treba dodati još jedno alfa plus, a to je nužnost usklađivanja
prof. dr Maja Anđelković
primene novih tehnologija sa uvođenjem novog dizajna u organizacijama, kako
nova tehnologija u svojoj primeni i korišćenju ne bi imala ograničenja i time sman-
jivala iskorišćenost svojih potencijala. Ovo je realna opasnost koja se desila u pre-
thodne dve decenije. Prema izveštaju OECD o tehnologiji i produktivnosti u pos-
lednje dve decenije rast produktivnosti je bio sporiji, nego što je to bilo šezdesetih
i sedamdesetih godina, iako se osamdesetih i devedesetih godina povećao fond
cal equipment compared to previous years. Here, in the best way, new, and above
all, information and communication technologies are applied in the sphere of the
educational process, in the administration and in professional services of the fac-
ulty. The vision of further development of all structures is towards digitalization,
believing that in the coming years we will digitize all processes and that the faculty
will work without paper.
The model of this IC has been changed, which means that we are talking
about, but also applying new technologies and modes of operation. In this con-
text, the use of information and communication technologies will be demostrated
FOREWORD today in a way that experts from different points of the globe will be included in
our conference, with the changed concept of presenting the papers and return-
Today, when we talk about Applying new technologies, we mean mainly in- ing to the traditional poster presentations that are evaluated and on the basis of
formation communication technologies (ICT). Today, the ICT sector has become which a greater effect is measured the number of points, greater even than pre-
a highly-growing industry, as it creates millions of new jobs. By all parameters it sented scientific and expert papers.
has become one of the largest employers, with the tendency of further increase,
which indirectly creates new industries and new jobs, with an increasingly diverse The world of new technologies will develop even more dynamically in the
range of products and services. All of this has a positive impact on the growth of coming period, with the emergence of new, faster and more reliable assets, which
gross domestic product, on improving living standards and living and working is best embodied in William Finck’s famous saying: “I do not care that I do not have
conditions, as many public and other services are available online and can also the latest technology computer. In a couple of weeks, not to speak in a matter of
be used with mobile phones. The words of the great world futurist Tofler became months, new, better, bigger capacity, better design and most importantly cheaper
true when he once predicted that: “The next new” explosion” will occur when once are coming out. “ Estimates that by 2050 a computer will be created whose
genetics and computers join together. We talk about organic computers, biologi- mind will be greater than the wisdom of all mankind is no longer a fantasy.
cal substances that will play the role of a semiconductor. “The transition to cloud
computing is is in fact only one phase in which IT infrastructure is transferred to In this context, when building new technologies, one should take care of a
the cloud. In one word, new and, above all, information communication technolo- man in order to keep his most important place in the earthly world. Analyzes show
gies radically changed the world, introducing it to the fourth industrial revolution. that there is an objective danger that in a high-tech environment a person is not
only marginalized, but also expelled from life and work, on the pretext that ma-
Sixth International Scientific Conference Application of new technologies in chines are more reliable and effective. Well-known world consultant Warren Ben-
management and economics - ANTIM in 2018 is held in condition of revolution- nis pointed out to this about nearly a hundred years ago: “The factory of the future
ary technological as well as organizational, political, socio-economic, ecological, will have only two employees: a man and a dog. The task of a man will be to feed
ethical and other changes. In harsher and increasingly complex political and social the dog, and the task of the dog is to prevent a person from touching the ma-
relations at the global level, there is a danger that new technologies, and above all, chine. “ It seems that the dynamic development of new technologies neglects this
strategic weapons will be used to solve national, or regional problems. Therefore, fact, which in the future will lead to great problems regarding the alienation of a
it is a great responsibility of science to use those technologies to contribute to the man from his generic being. Therefore, in organizing future international scientific
progress of civilization and to prevent or disable its use for the destruction of hu- Conferences on this topic, one must find a place for sociologists, psychologists,
man, material and ecological potential on a global scale. doctors, psychiatrists, organizers, etc.
This International Scientific Conference is held at the jubilee celebration of To the aforementioned we must add another alpha plus, which is the neces-
the tenth anniversary of the founding of our Faculty of Business Studies and Law sity of aligning the application of new technologies with the introduction of new
in the year in which we are changing the current name of the Faculty of Strategic designs in organizations, as the new technology in its application and use would
and Operational Management (FSOM) to the Faculty of Information Technology have no limitations and thus reduce the utilization of its potentials. This is a real
and Engineering and when the Faculty moves into a new space with better techni- danger that has occurred in the past two decades. According to the OECD report
on technology and productivity in the last two decades, productivity growth was
slower than it was in the 1960s and 1970s, although in the 1980s and 1990s the
knowledge fund increased and the information and communication technology
was used more massively. One of the reasons is that the implementation of new
technologies has not been accompanied by the necessary changes in institutional
or organizational models. Thus, a new technology was introduced, but we re-
tained the classic industrial, or, worse still, the agrarian economy and society.
In this context, there are no papers on this IC that deal with this issue in detail,
but all the attention is focused on the application of new technologies. At future ПРЕДИСЛОВИЕ
international scientific conferences, the Scientific Committee should discuss these
issues thematically so that the application of new technologies can be illuminated Сегодня, когда мы говорим о применении новых технологий, главным
from different sides, in order to achieve its best use. образом мы имеем в виду информационнo - коммуникационные технологии
(ИКТ). Сегодня сектор ИКТ стал очень развитой отраслью, поскольку он
For the sixth International scientific conference with the topic: Implementa- создает миллионы новых рабочих мест. ИКТ сектор, по всем параметрам,
tion of new technologies in management and economy 104 papers have arrived стал одним из крупнейших работодателей, с тенденцией к дальнейшему
from experts from various part of the world. Many authors wrote the papers which увеличению, косвенно создавая новые отрасли и новые рабочие места
provides a higher level of quality together with the fact that the authors come с более разнообразным спектром продуктов и услуг. Все это оказывает
from different countries which increases the scientific potential and enables ex- положительное влияние на рост социального валового продукта, на улучшение
change of knowledge as the most important value in the modern world. From the уровня и условий жизни и работы, поскольку многие государственные и
total number of papers, 47 was submitted by local and 57 by foreign authors. другие услуги доступны в Интернете и могут также использоваться и на
мобильных телефонах. Таким образом, подтвердились на деле древние
From plenary papers, the Scientific Committee has selected 8 papers that will
предсказания великого мирового футуриста Тоффлера: « Следующий
be presented through video presentations or posters as a new technique in the
«взрыв» возникает когда объединятся генетика и компьютеры. Речь идет о
presentation of scientific papers. All papers are published in the Proceedings of
органических компьютерах, биологических веществах, которые будут играть
the APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT AND ECONOMY -
роль полупроводников». Переход на облачные вычисления - это фактически
ANTIM 2018. In Serbian, English and Russian, as well as the Abstracts Proceedings.
только один этап, в которой ИТ-инфраструктура охвачена облаками. Новые, и
The Proceedings and the Abstracts Review are available for download on the AN-
прежде всего, информационно - коммуникационные технологии радикально
TIM 2018 website.
изменили мир, вводя его в четвертую промышленную революцию.
The Scientific Committee thanks all the authors and participants of the Inter-
Шестая Международная научная конференция «Применение новых
national Scientific Conference on the Application of New Technologies in Manage-
технологий в управлении и экономике» АНТиМ 2018, проводится в условиях
ment and Economics, as well as participants who take part in the Conference’s
революционных технологических, но и организационных, политических,
work through the link, thus best illustrating the possibilities of new technologies.
социально-экономических, экологических, этических и других изменений. В
обостренных и все более сложных политических и социальных отношениях
Belgrade 19-21 April 2018 на глобальном уровне существует опасность того, что новые технологии,
Dean и прежде всего стратегическое оружие, будут использоваться для
Faculty of information technology and engineering решения национальных или региональных проблем. Поэтому огромная
Prof. Maja Andjelkovic ответственность лежит на науке и заключается в использовании тех
технологий, которые способствуют развитию цивилизации, а также
предотвращают или препятствуют ее использованию для уничтожения
человеческого, материального и экологического потенциалов во всем мире.
Международная научная конференция АНТиМ 2018 проводится в научных конференций по вышеупомянутой теме необходимо найти место и
году отмечания десятилетнего юбилея - основания и существования пригласить на активное участие и диалог и социологов, психологов, врачей,
Факультета бизнеса и права, в году когда меняется название Факультета психиатров и т. д.
для стратегического и операционного менеджмента (ФСОМ) на Факультет
информационных и инженерных технологий и когда факультет переселяется Следует добавить еще один альфа-плюс, который является
в новое здание с лучшим техническим оборудованием. На Факультетах, необходимостью согласования применения новых технологий с
в администрировании, в в профессиональных службах и в области внедрением нового дизайна в организациях, чтобы новые технологии
образовательного процесса лучшим способом применяются новые и не имели ограничений в применении и использовании и тем самым
прежде всего, информационно - коммуникационные технологии. Видение не уменьшали использование их потенциала. Это реальная опасность,
дальнейшего развития всех структур Факультета состоится в направлении к которая произошла за последние два десятилетия. Согласно докладу ОЭСР
оцифровке, полагая, что в ближайшие годы оцифруются все процессы и что о технологиях и производительности за последние два десятилетия, рост
факультет будет работать без бумаги. производительности был медленнее, чем в 1960-х и 1970-х годах, хотя в
восьмидесятые и девяностые годы увеличилась база знаний и в более
Модель проведения этой конференции изменилась, а это значит, что широком объеме применялись информационно-коммуникационные
мы говорим, но мы также применяем новые технологии и способы работы. технологии. Одна из причин заключается в том, что применению новых
В этом контексте сегодня будет продемонстрировано использование технологий не последовало необходимых организационных изменений или
информационно-коммуникационных технологий, в работу нашей изменений организационных моделей. Итак, появились новые технологии, но
конференции будут включатся эксперты из разных точек земного шара, с они сохранили классическую индустриальную или, что еще хуже, аграрную
измененной концепцией представления научных докладов и с возвратом экономику и общество.
традиционных плакатных презентаций.
На этой конференции все внимание было уделено применению новых
Мир новых технологий в предстоящем периоде будет развиваться технологи, а на будущих международных научных конференциях Научный
еще более динамично, с появлением новых, более быстрых и надежных комитет должен тематически рассматривать эту тематику, с целью освещения
средств. Это лучше высказанно в известном заявлении Уильяма Финка: «Я новых технологий с разных сторон и их использования лучшим способом.
вообще не обеспокоен тем, что у меня нет новейшего компьютера. В течение
нескольких недель, не говоря уже в течение нескольких месяцев, выходят На Шестой международной научной конференции «Применение новых
новые, лучшие, с большей емкостью, лучшим дизайном и, самое главное, технологий в управлении и экономике - АНТиМ 2018» опубликованно
более дешевыми». Оценки, что к 2050 году ум компьютера будет больше чем 104 докладов, написанных экспертами из разных уголков мира. Доклады
ум всего человечества, уже не фантазии. написанны несколькими авторами из одной страны, а также и авторами
из разных стран, тем самым увеличивая научный потенциал и позволяя
В этом контексте, при разработке новых технологий, нужно заботиться о обмен знаниями как наиболее ценную деятельность в современном мире.
человеке, чтобы сохранить самое важное место в мире. Анализ показывает, Из общего количества опубликованных докладов - 47 докладов доставлено
что существует объективная опасность того, что в высокотехнологичной отечественными, а 57 иностранными авторами.
среде человек не только маргинализируется, но также исключается из жизни
и работы под оправданием того, что искусственные механизмы и машины Научный комитет конференции выбрал 8 пленарных докладов, которые
более надежные и более эффективные. Об этом говорил известный мировой будут представлены посредством видео-презентаций или плакатом в
консультант Уоррен Беннис почти сто лет назад: «На заводе будущего будут качестве новой техники представлений научных статей. Все доклады
только два сотрудника: мужчина и собака. Задача человека - накормить собаку, опубликованы в сборнике « Применение новых технологий в управлении и
а задача собаки - не допустить, чтобы человек касался машины». Динамичное экономике - АНТиМ 2018». На сербском, английском и русском языках, а также
развитие новых технологий, похоже, игнорирует этот факт, который в будущем опубликованн и сборник аннотаций. Материалы и сборники доступны для
приведет к серьезным проблемам, связанным с отчуждением человека от скачивания на сайте АНТиМ 2018.
его родового существа. Поэтому в организации будущих международных
Научный комитет конференции признателен всем авторам и участникам
Международной научной конференции «Применение новых технологий в
управлении и экономике», а также и всем кто приняли участие в конференции в
режиме прямой трансляции и, таким образом, лучшим способом представили SADRŽAJ
возможности и силу новых технологий. CONTENTS
В Белграде,
19-21 апреля 2018 г. Декан PREDGOVOR�� 11
Факультета информационных и инженерных технологий FOREWORD �� 14
проф. д. эк. н. Майя Анджелкович ПРЕДИСЛОВИЕ �� 17
A MARKET ORGANIZATION ANALISYS OF THE PARKING SPACE IN THE CITY OF
BELGOROD�� 31
Roman Abakumov
ТАЙМ-МЕНЕДЖМЕНТ МЕДИАКОММУНИКАЦИИ: СТИЛЕВЫЕ ОСОБЕННОСТИ �� 33

Анна Абанина
UPRAVLJANJE EMOCIJAMA U SFERI POSLOVNOG PREGOVARANJA �� 35

Maja Anđelković, Dragana Radosavljević, Aleksandar Anđelković
1 2 3
KONCEPTI I STRATEGIJE USPOSTAVLJANJA KONKURENTNOSTI U ORGANIZACIJI�� 37

Maja Anđelković, Dragana Radosavljević, Vladana Lilić
1 2 3
KONCEPTI RAZVOJA NOVOG PROIZVODA U SAVREMENIM USLOVIMA�� 39

Aleksandar Anđelković, Milan Radosavljević, Alexios Panagopoulos
1 2 3
NOVI IZAZOVI INFORMACIONO-KOMUNIKACIONIH TEHNOLOGIJA OD UTICAJA NA

EKONOMIČNOST POSLOVANJA U POLJOPRIVREDI�� 41
Maja Anđelković, Aleksandra Gajdobranski, Nedeljka Rosić
1 2 3
POŽAR KAO BEZBEDNOSNI PROBLEM U REPUBLICI SRBIJI I MEHANIZMI PREVENCIJE� 43

Ratomir Antonović, Ana Matović, Marjan Marjanović
1 2 3
ФИЛОСОФСКИЕ РЕФЛЕКСИИ ФЕНОМЕНА ЗАПАДНИЧЕСТВА В ПРАВОВОЙ КУЛЬТУРЕ

РОССИИ: ПЁТР ЧААДАЕВ И МИХАИЛ БАКУНИН�� 45
Михаил Арефьев, Антонина Давыденкова 1 2
THEORETICAL AND PRACTICAL APPROACHES TO THE IMPLEMENTATION OF

INTERNATIONAL MARKETING IN THE AGRARIAN SPHERE �� 47
Mikhalina Arnatovich
UTICAJ JAVNOG DUGA I BUDŽETSKOG DEFICITA NA INFLATORNA KRETANJA�� 49

Violeta Babić, Ljiljana DJ. Stanković, Bojana Amanović
1 2 3
ПРОБЛЕМЫ РОССИЙСКИХ ПРЕДПРИЯТИЙ ПРИ ПЕРЕХОДЕ К ИННОВАЦИОННОМУ RAZVOJ TRŽIŠTA OSIGURANJA U REPUBLICI SRBIJI�� 77
ТИПУ РАЗВИТИЯ�� 51 Maja Dimić, Olja Arsenijević, Polona Šprajc
1 2 3
Гульнара Балабанова, Татьяна Давыденко 1 2
НЕГОСУДАРСТВЕННОЕ ПЕНСИОННОЕ ОБЕСПЕЧЕНИЕ КАК ИНСТРУМЕНТ

КОНЦЕПТУАЛЬНЫЕ ПОДХОДЫ К УПРАВЛЕНИЮ ЦЕННОСТЬЮ ПРОЕКТОВ�� 53 УМЕНЬШЕНИЯ НАГРУЗКИ НА ПЕНСИОННЫЙ ФОНД УКРАИНЫ�� 79
Людмила Батенко, Анастасия Лезина 1 2
Виктория Дорош, Елена Потемкина , Ирина Каминская1 2 3
ХАРАКТЕРИСТИКА СОЦИАЛЬНОГО ПРЕДПРИНИМАТЕЛЬСТВА В РОССИИ В СФЕРЕ SAVREMENI MENADŽMENT VJERSKOG TURIZMA I MANASTIR MIHOLJSKA PREVLAKA I
ВЫСШЕГО ОБРАЗОВАНИЯ �� 55 BOKI KOTORSKOJ �� 81
Ирина Белинская Tripko Draganić
INOVATIVNA KULTURA: STRATEŠKO ORUĐE KREIRANJA INOVATIVNIH ORGANIZACIJA PROBLEMS OF THE POPULATION REPRODUCTION IN THE RUSSIAN NORTH�� 83
�� 57 Viktor Fauzer, Lybov Kuratova, Galina Fauzer
1 2 3
Duško Belović, Halil Hasanović 1 2
DEMOGRAPHIC APPROACH TO ESTIMATION OF SUSTAINABLE DEVELOPMENT IN

MODEL RAZVOJA INOVATIVNE KULTURE �� 59 RUSSIAN NORTHERN REGIONS �� 85
Duško Belović,Halil Hasanović 1 2
Viktor Fauzer, Andrey Smirnov, Tatyana Lytkina
1 2 3
INTEGRATIVNO VOĐENJE SAVREMENIH INOVATIVNIH ORGANIZACIJA: MODEL АНАЛИЗ И СОВЕРШЕНСТВОВАНИЕ УПРАВЛЕНИЯ ГОСУДАРСТВЕННОЙ
TRAUTIN - L�� 61 МОЛОДЁЖНОЙ ПОЛИТИКОЙ В РОССИЙСКОЙ ФЕДЕРАЦИИ�� 87
Duško Belović, Halil Hasanović 1 2
Алексей Гарявин, Даниил Сергеев 1 2
ЭКОЛОГИЗАЦИЯ ЭНЕРГЕТИКИ КАК ИМПЕРАТИВ КОНЦЕПЦИИ «ЗЕЛЕНОЙ» CONCEPTUAL BASIS OF TAX PLANNING OF AN ENTERPRISE�� 89
ЭКОНОМИКИ�� 63 Yaroslava Glushchenko
Ульяна Бигун
NEPOSREDNA DEMOKRATIJA-IDEAL DEMOKRATIJE�� 91
USE OF ELECTRONIC SYSTEMS IN THE WORKS OF THE MUNICIPAL MANAGEMENT Dragan Golijan, Amira Delić 1 2
BODIES�� 65
Olga Borisenko, Anna Kosareva 1 2
KONTROLA I ZAŠTITA VAZDUŠNOG PROSTORA U REPUBLICI SRBIJI�� 93
Miodrag Gordić, Ivan Petrović, Predrag Gordić
1 2 3
ПРИМЕНЕНИЕ ФОРСАЙТА В ФОРМИРОВИНИИ НАЦИОНАЛЬНОЙ ТУРИСТИЧЕСКОЙ

СИСТЕМЫ УКРАИНЫ�� 67 ПРЕДСТАВЛЕНИЯ О КАРЬЕРЕ В НАУЧНОМ ДИСКУРСЕ ПОСТИНДУСТРИАЛЬНОГО
Маргарита Бойко, Алла Охрименко 1 2
ОБЩЕСТВА.�� 95
Наталия Гура, Ирина Сингаевская 1 2
INFORMACIONE TEHNOLOGIJE U OBRAZOVANJU PREDUZETNIKA U SRBIJI�� 69

Joso Cindrić, Marija Cindrić, Stevan Simić INOVATIVNI POTENCIJALI MSP KAO FAKTOR INDUSTRIJSKOG RAZVOJA REPUBLIKE
SRBIJE�� 97
RESEARCH ON STAKEHODLER DEMAND IN MANUFACTURE AND EXPLOITATION OF Ivana Ilić, Radoljub Tomić, Dejan Ilić, Milun Kokanović
1 2 3 4
MOTOR VEHICLESS: STATISTICAL CUSTOMER DEMAND ANALYSIS�� 71

Tijana Cvetic, Oliver Momcilovic, Radoje Cvejic
1 2 2
МИНИМУМ ФИНАНСИРОВАНИЯ ПРИ ПОИСКЕ ПУТИ РАЗВИТИЯ БИЗНЕСА�� 99
Наиль Исрафилов, Дмитрий Гвоздарев 1 2
PREGLED OSNOVNIH KRIPTOGRAFSKIH NAČINA RADA�� 73

Boris Damjanović , Predrag Kovačević, Velimir Dedić
1 2 3
MENADŽMENT LJUDSKIH RESURSA �� 101
Bojana Ivanković
ŠKOLSKO RAZVOJNO PLANIRANJE - STRATEŠKI PROCES�� 75
Katarina Diklić ZNAČAJ GLOBALNOG TRENDA CIRKULACIJE MOZGOVA �� 103
Nikolaj Ivannikov, Nevena Krasulja, Gordana Đuretić
1 2 3
ULOGA INTERNETA U SAVREMENOM POSLOVANJU�� 105 THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON THE
Milan Janković, Adriana Jović Bogdanović, Hristina Radović
1 2 3
GOALS OF SUSTAINABLE DEVELOPMENT�� 131

Lyubov Kuratova
PRIMENA E-POSLOVANJA U REPUBLICI SRBIJI: STANJE I PERSPEKTIVE RAZVOJA�� 107
Milan Janković, Bojan Marinković, Hristina Radović
1 2 3
МЕТОДОЛОГИЧЕСКИЕ ОСНОВЫ И ТЕХНОЛОГИИ ПОДГОТОВКИ БУДУЩИХ

ПСИХОЛОГОВ К РАБОТЕ С ЛЮДЬМИ, НАХОДЯЩИМИСЯ В ЭКСТРЕМАЛЬНЫХ
THE INFLUENCE OF IRREGULAR EXPLOITATION OF OILAND ITS DERIVATIVES IN THE СИТУАЦИЯХ СЛУЖЕБНОЙ ДЕЯТЕЛЬНОСТИ �� 133
ENVIRONMENT �� 109 Tamaрa Kушнирoвa
Miljojko Janosevic, Srboljub Nikolic, Nikola Veljkovic, Djurdjijana Ilic
1 2 3 4
ОСОБЕННОСТИ ВНЕДРЕНИЯ LEANМЕНЕДЖМЕНТА НА УКРАИНСКИХ

PRIVREDNI RAZVOJ SRBIJE 2014-2016 U ODNOSU NA REGION ZAPADNOG BALKANA�� 111 ПРЕДПРИЯТИЯХ�� 135
Milica Kaličanin, Nina Savić, Zoran Kaličanin
1 2 3
Марина Кужель, Светлана Линовицкая 1 2
SOCIAL AND ECONOMIC CHALLENGES IN TRANSITION TO THE DIGITAL ECONOMY� 113 NORMATIVNI ASPEKTI MEĐUNARODNE REGULATIVE U OBLASTI PRIVATNE
Mikhail Kanavtsev, Alla Popova 1 2
BEZBEDNOSTI�� 137
Dejan Labović, Siniša Dostić, Božidar Otašević
1 2 3
ТУРИСТСКАЯ ДЕЯТЕЛЬНОСТЬ КАК МЕХАНИЗМ СОВРЕМЕННЫХ

СОЦИОКУЛЬТУРНЫХ ТРАНСФОРМАЦИЙ�� 115 ELEMENTI INTERAKTIVNOG DIZAJNA I NJEGOVA PRIMENA U VIRTUELNOJ
Александра Карцева, Владана Лилич 1 2
STVARNOSTI �� 139
Mioljub Lazarević, Svetlana Lazarević Petrović, Tamara Petković
1 2 3
ЭКОЛОГИЧЕСКИЕ АСПЕКТЫ РАЗВИТИЯ СЕЛЬСКОГО ХОЗЯЙСТВА СЕВЕРО-

ЗАПАДНОГО РЕГИОНА РОССИИ �� 117 THE IMPORTANCE OF CROSS-CULTURAL COMMUNICATION IN BUSINESS: EVIDENCE
Александр Картошкин, Валерий Беляков, Ирина Белинская 1 2 3
FROM UKRAINE�� 141
Denys Lifintsev
ТЕОРЕТИЧЕСКИЕ ПОДХОДЫ К ОЦЕНКЕ ЧЕЛОВЕЧЕСКОГО КАПИТАЛА �� 119
Елена Кажанова, Елена Чижова 1 2
ИННОВАЦИОННОЕ МЫШЛЕНИЕ БИЗНЕС-ОРГАНИЗАЦИИ: СУЩНОСТНЫЕ
ХАРАКТЕРИСТИКИ ,ПРЕДПОСЫЛКИ И ПРОЦЕСС ФОРМИРОВАНИЯ �� 143
LOGISTICS INFRASTRUCTURE AS A COMPONENT OF THE NATIONAL PROMOTION Лариса Лигоненко
SYSTEM �� 121
Natallia Kireyenka, Angelina Kosova 1 2
ФОРМИРОВАНИЕ ИННОВАЦИОННОЙ ЭКОСИСТЕМЫ РЕГИОНА КАК НЕОБХОДИМОЕ
УСЛОВИЕ ЕГО ЭКОНОМИЧЕСКОГО РАЗВИТИЯ�� 145
РАЗВИТИЕ КОНЦЕПТУАЛЬНЫХ ОСНОВ ЛОГИСТИКИ В КОНТЕКСТЕ УСТОЙЧИВОГО M. Люлюченко, Ю. Селиверстов 1 2
РАЗВИТИЯ �� 123

Инна Коблянская EKONOMSKI ASPEKTI I PROBLEMI U REALIZACIJI BERLINSKOG PROCESA �� 147
Lidija Madžar
NORMALNI ZAKON RASPODELE ZA DRŽAVE SEVERNA AMERIKE: KOEFICIJENT
INTELIGENCIJE, OBRAZOVANJE I NEJEDNAKOST �� 125 TELEFONSKA APLIKACIJA BALKAN (TAB) PODRŠKA ZA UKLJUČIVANJE MALIH I
Petar Kočović, Žaklina Kočović, Vladimir Kočović, Jelena Kočović,
1 2 3 4
SREDNJIH PREDUZEĆA ZAPADNOG BALKANA U TOKOVE RASTUĆE EKONOMIJE U POST
Tatjana Ivanović RECESIJI, UKLJUČIVANJE U POKRETANJU NOVOG CIKLUSA RAZVOJA EKONOMIJE U
ZEMLJAMA KOJE SU IZAŠLE IZ RECESIJE�� 149
5
НООМЕНЕДЖМЕНТ КАК ПРОИЗВОДНОЕ ОТ ЭНЕРГИИ ЦИ �� 127 Ksenija Maid, Nedžo Maid 1 2
Виктор Коростелев
КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ ИССЛЕДОВАНИЯ ИННОВАЦИОННО-
ВЛАСТЬ ПОДЧИНЕННЫХ В МЕНЕДЖМЕНТЕ �� 129 ИНВЕСТИЦИОННЫХ ДРАЙВЕРОВ В ЭКОНОМИЧЕСКОЙ НАУКЕ�� 151
Сергей Куприянов Ирина Малыхина
OCENA TRŽIŠNE STRUKTURE PROIZVOĐAČA MLEKA I MLEČNIH PROIZVODA U SRBIJI UTICAJ NOVIH TEHNOLOGIJA NA UPRAVLJANJE SPORTOM�� 177
�� 153 Ljupka Petrevska , Miloš Mihajlović 1 2
Jelena Marinković, Dušan Radomirović, Nenad Marinković 1 2 3
НОВЫЕ ТЕНДЕНЦИИ КРИЗИСНОГО УПРАВЛЕНИЯ НА УРОВНЕ МЕСТНОГО

ANALIZA RAZLIČITIH MOGUĆNOSTI FINASIRANJA SMART CITY PROJEKATA I САМОУПРАВЛЕНИЯ В ПОЛЬШЕ�� 179
INICIJATIVA�� 155 Żanna Pleskacz, Józef Wróbel 1 2
Branko Marković, Dejan Ilić, Nikolaj Ivannikov 1 2 3
ORGANIZACIONA KULTURA I UTICAJ NA INOVACIJE I PROMENE�� 181

OPTIMIZACIJA PORTFOLIJA �� 157 Milan Radosavljević, Aleksandar Anđelković, Edita Kastratović
1 2 3
Branka Marković, Marinko Markić 1 2
RAZUMEVANJE STRATEGIJE I NJENIH PODSISTEMA KAO KLJUČNI FAKTOR

ЭКОНОМИЧЕСКАЯ ПРИРОДА ВОЗНИКНОВЕНИЯ ДИФФЕРЕНЦИАЦИИ В УРОВНЯХ NACIONALNE I KORPORTIVNE USPEŠNOSTI�� 185
РАЗВИТИЯ ОТДЕЛЬНЫХ ТЕРРИТОРИЙ УКРАИНЫ�� 159 Života Radosavljević, Aleksandar Anđelković, Milan Radosavljević
1 2 3
Виктория Медведь
ULOGA MASOVNIH MEDIJA U SPORTSKOJ JAVNOSTI �� 189
ОСОБЕННОСТИ ОБЕСПЕЧЕНИЯ ИНФОРМИРОВАННОСТИ НАСЕЛЕНИЯ Dragan Rajević
РЕСПУБЛИКИ БЕЛАРУСЬ В СФЕРЕ ПРОДОВОЛЬСТВЕННОЙ БЕЗОПАСНОСТИ И
ЗДОРОВОГО ПИТАНИЯ �� 161 ИНТЕЛЛЕКТУАЛЬНЫЙ ПОТЕНЦІАЛ И ЕГО ТРАНСФОРМАЦИЯ В
Светлана Мицкевич ИНТЕЛЛЕКТУАЛЬНЫЙ КАПИТАЛ �� 191
Надежда Рудь
METHODOLOGICAL APPROACH TO TRANSITION TO ENVIRONMENTALLY SOUND
FARMING�� 163 THE BASIC DIRECTIONS OF DEVELOPMENT OF THE MARKET OF ADVERTISING
Vladislav Minin, Aleksandr Briukhanov, Igor Subbotin
1 2 3
SERVICES OF THE REPUBLIC OF BELARUS AND THE COUNTRIES OF THE EURASIAN
ECONOMIC UNION�� 193
APPLICATION OF ECONOMIC-MATHEMATICAL MODELLING TECHNOLOGIES IN Elina Sadykova
INVESTMENT MANAGEMENT OF UKRAINE’S AGRARIAN SECTOR AND REGIONS�� 165
Andrii Mykhailov, Tetiana Kharchenko 1 2
ТЕХНОЛОГИИ РАБОТЫ С КОРПОРАТИВНЫМИ КЛИЕНТАМИ: НОВЫЕ ПОДХОДЫ И
ТЕНДЕНЦИИ�� 195
HAZARDS OF ACCIDENT OF OIL DERIVATIVES�� 167 Екатерина Щетинина, Елена Щетинина 1 2
Srboljub Nikolic, Miljojko Janosevic, Branko Tesanovic,

1 2 3
Djurdjijana Ilic 4
UPRAVLJANJE KVALITETOM U TEHNOLOŠKOM PROCESU IZRADE DIGITALNIH
TOPOGRAFSKIH KARATA�� 197
МЕХАНИЗМЫ СТРАТЕГИЧЕСКОГО ПАРТНЕРСТВА ГОСУДАРСТВА И БИЗНЕСА В Dragoljub Sekulović, Siniša Drobnjak 1 2
КОНТЕКСТЕ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ�� 169

Оксана Охрименко, Виктория Пигуль 1 2
РАЗВИТИЕ ГЛОБАЛЬНО-ИНТЕГРИРОВАННЫХ ОРГАНИЗАЦИОННЫХ СТРУКТУР В
УСЛОВИЯХ СТАНОВЛЕНИЯ ИНДУСТРИИ 4.0�� 199
КОНСТРУКТИВНОЕ И ДЕСТРУКТИВНОЕ ВЛИЯНИЕ ТЕХНОЛОГИИ 3D-ПЕЧАТИ НА Елена Шатилова, Олег Швиданенко 1 2
ИННОВАЦИОННОЕ РАЗВИТИЕ СТРОИТЕЛЬНОГО СЕКТОРА�� 171

Петр Оспищев КЛЮЧЕВЫЕ ПРЕДПОСЫЛКИ ФОРМИРОВАНИЯ ИНДУСТРИАЛЬНОГО СИМБИОЗА КАК
БИЗНЕС-МОДЕЛИ СОЗДАНИЯ ЦЕННОСТИ ИЗ ОТХОДОВ�� 201
ADMINISTRACIJA ZNANJE – ALATI WEB 2.0 U NASTAVU �� 173 Татьяна Шевченко
Michail Pappas, Crysoula Papvasileiou
1 2
PREDUZETNIŠTVO I PROBLEMI TRANSNACIONALNOG PREDUZETNIŠTVA U REPUBLICI

ISPITIVANJE STAVOVA KORISNIKA PRIRODNE KOZMETIKE U SRBIJI �� 175 SRBIJI�� 203
Marko Pavlović, Milijanka Ratković, Živan Bajić
1 2 3
Miodrag Simić, Aca Marković, Marko Špiler
1 2 3
РАЗРАБОТКА ТЕОРЕТИЧЕСКИХ И МЕТОДОЛОГИЧЕСКИХ ПРИНЦИПОВ НАЛОГОВОГО
АНАЛИЗ ВЛИЯНИЯ ИННОВАЦИЙ НА ЭКОНОМИЧЕСКОЕ РАЗВИТИЕ АНАЛИЗА АКТИВОВ И КАПИТАЛА ХОЗЯЙСТВУЮЩИХ СУБЪЕКТОВ�� 229
ПОСТСОЦИАЛИСТИЧЕСКИХ СТРАН Сергей Воронин, Юрий Дорошенко
(НА ПРИМЕРЕ ПОЛЬШИ, БОЛГАРИИ, УКРАИНЫ)�� 205
1 2
Наталья Скоробогатова ODRŽIVI RAZVOJ I USTROJ EUROPSKE UNIJE I REPUBLIKE HRVATSKE �� 231
Vidoje Vujić
GEOINFORMACIONE INOVACIJE:
3D GRADSKI MODEL�� 207 CROSS-COMPANY DATA MANAGEMENT AS A STRATEGIC ADVANTAGE–
Dragana Skorup, Slavko Vasiljević, Dragoljub Sekulović
1 2 3
AN EXPLORATORY STUDY�� 233

Wanja Wellbrock, Christoph Hein
КОМПЛЕКСНЫЕ ОЦЕНКИ И РЕЙТИНГИ УСТОЙЧИВОСТИ
1 2
ФУНКЦИОНИРОВАНИЯБЕЛГОРОДСКИХ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ В2016 Г. TRANSFORMACIONO LIDERSTVO U FUNKCIJI PREVAZILAŽENJA KRIZA ORGANIZACIJE
�� 209 �� 235
Ирина Слабинская, Ольга Бендерская 1 2
Velemir Zekić , Cvijetin Živanović

1 2
КЛАСТЕРЫ КАК ИНСТРУМЕНТ УПРАВЛЕНИЯ РЕГИОНАЛЬНЫМ РАЗВИТИЕМ�� 211 ИНВЕСТИЦИОННАЯ ДЕЯТЕЛЬНОСТЬ БАНКОВ В РЕСПУБЛИКЕ БЕЛАРУСЬ �� 237
Александр Слепокуров Марина Зеленкевич
ВЛИЯНИЕ ВНУТРЕННИХ ФАКТОРОВ КОМПАНИИ НА ФОРМИРОВАНИЕ СТРАТЕГИИ RAZVOJ ZNANJA I INOVACIJA KAO BITAN FAKTOR U PROCESIMA UNAPREĐIVANJA
УПРАВЛЕНИЯ ИНТЕЛЛЕКТУАЛЬНОЙ СОБСТВЕННОСТЬЮ�� 213 KONKURENTNOSTI PRIVREDE SRBIJE �� 239
ТатьянаСоболева, Юлия Лазаренко 1 2
Stefan Zimonjić
СЕКТОР ИССЛЕДОВАНИЙ И РАЗРАБОТОК СТРАН ЕВРОСОЮЗА: ДИАГНОСТИКА ZNAČAJ FAZE „ODMRZAVANJE“ U PROCESU ORGANIZACIONIH PROMENA RADI
СОСТОЯНИЯ И ОЦЕНКА СТРУКТУРНО-ДИНАМИЧЕСКИХ ГАРМОНИЙ�� 215 PREVAZILAŽENJA KRIZE U ORGANIZACIJI�� 241
Ирина Сомина Cvijetin Živanović, Velemir Zekić 1 2
TESTOVI PENETRACIJE KAO VID ZAŠTITE OD ZLONAMERNIH NAPADA NA

INFORMACIONI SISTEM�� 217
Ivica Stanković , Milena Kukrić , Radoje Cvejić
1 2 3
TRANSNACIONALNI ORGANIZOVANI KRIMINAL–MEĐUNARODNI I REGIONALNI

MEHANIZMI SUZBIJANJA �� 219
Vladan Stanković
МЕХАНИЗМЫ ОБЕСПЕЧЕНИЯ УСТОЙЧИВОГО РАЗВИТИЯ АГРАРНОЙ ЭКОНОМИКИ В

УКРАИНЕ �� 221
Наталия Стоянец
CAD APPLICATION IN THE DESIGN OF OBJECTS AND AMBIENT FOR EDUCATION,

IMPLEMENTATION AND PROMOTION OF PRODUCTS�� 223
Radoljub Tomić, Miloš Arsić, Milun Kokanović, Siniša Arsić
1 2 3 4
ОЦЕНКА КАЧЕСТВА УПРАВЛЕНИЯ В РОССИЙСКИХ ОРГАНАХ ВЛАСТИ �� 225

Алексей Цветков, ЕленаПлешакова 1 2
CHALLENGES OF SOCIAL ENGINEERING THREATS TO MANAGEMENT�� 227

Sergej Uljanov, Dragan Trivan, Milan Milosevic
1 2 3
30
UDC 659.113.26
A MARKET ORGANIZATION ANALISYS OF THE

PARKING SPACE IN THE CITY OF BELGOROD
Roman Abakumov
Belgorod State Technological University named after V.G. Shukhov, Belgorod,
Russian Federation, viktorer_r@mail.ru
Abstract: This article analyzes the organization regarding parking space in the city of Bel-
gorod and we made an analytical review of the market pertaining tosold parking space in the
parking lots of various types in the city of Belgorod. Within this article we provide data on
the cost of parking places, their location, size and ownership. A total of 7,143 parking spaces
were installed in different types of car parks and at the moment there are construction of
parking lots in the amount of 3,069 car places. It is also planned to increase the number of
car spaces by planning the construction of new parking lots for 5,946 cars. According to the
conducted research, there was a discrepancy between the number of car places at shopping
centers and regulatory indicators. To date, in Belgorod, 190 parking lots for 2258 parking
spaces. In general, car-places are located in parking pockets along roads, but there are also
flat closed parking lots. In Belgorod, the number of car places per one apartment is taken to
be equal to 1, and guest parking in the local area should be 1 car place per 2 apartments. A
city zoning was held in order to identify the dependencies of the value of the locations of the
parking place or parking of any type. A completed analyzation of regulations and documents
in the construction field and parking in the Organization revealed violations with the park-
ing spaces in the city of Belgorod.
Keywords: Parking Place, Car Parking, Zoning, Parking Cost & Market Analysis, Problems of
the city, management of parking space, market situation in the region, property rights, violation
of legislation, optimal space.
32 ANTiM 2018, 19-21. April 2018. Belgrade, Serbia
TRŽIŠNA ANALIZA PARKING PROSTORA U

BELGORODU
Roman Abakumov
1
Belgorodski državni tehnološki univerzitet Šuhov, Belgorod, Ruska Federacija,
viktorer_r@mail.ru
Apstrakt: Ovaj rad analizira organizaciju parking prostora u Belgorodu a sačinili smo
i analitički pregled tržišta koji se odnosi na parking prostor raznih vrsta u Belgorodu. U
okviru ovog rad pružamo podatke o troškovima parking mesta, njihovoj lokaciji, veličini
i vlasništvu. Na različitim tipovima parkirališta postoji ukupno 7143 parking mesta a tre-
nutno se gradi parking sa 3069 mesta. Takodje smo uzeli u obzir i povećanje broja auto-
mobila planiranjem izgradnje novih parkirališta za 5946 automobila. Prema izvršenom
istraživanju došlo je do neslaganja izmedju broja automobila u trgovačkim centrima i
regulatorinh pokazatelja. Danas u Belgorodu ima 190 parkinga sa 2258 parking mesta.
Uopšteno govoreći, auto-mesta se nalaze u parkirnim džepovima pored puteva ali postoje
i zatvoreni parking prostori. U Belgorodu se uzima da je broj parking mesta po stanu jed-
nak 1, a parking za goste u lokalnom okruženju treba da bude 1 parking mesto na 2 stana.
Uradjeno je zoniranje grada kako bi se utvrdile zavisnosti od vrednosti lokacija ili bilo ko-
jeg tipa parkinga. Prikazana je kompletna analiza propisa i dokumenata je i organizacija
parkiranja otkrila je prekršaje u korišćenju parking mesta u Belgorodu.
Ključne reči: parking mesto, parkiranje kola, zoniranje, analiza troškovi & trište za parkiranje,
gradski problemi, upravljanje parking prostorom, tržišna situacija u regionu, imovinska prava,
kršenje zakona, optimalan broj mesta
UDC 005:316.774
ТАЙМ-МЕНЕДЖМЕНТ МЕДИАКОММУНИКА-
ЦИИ: СТИЛЕВЫЕ ОСОБЕННОСТИ
Анна Абанина
ВУЗ Университет экономики и права «КРОК», Киев, Украина,
myronenkoav@gmail.com
Аннотация: Представлены результаты теоретико-методологического анализа

проблемы тайм-менеджмента медиакоммуникации в контексте дифференциаль-
ного подхода к изучению временной организации взаимодействия личности с муль-
тимедиа. Операционализировано понятие индивидуального темпорального стиля.
Определены и охарактеризованы критерии типологизации стилевых особенностей
организации времени медиакоммуникации: осознанная саморегуляция, временная
перспектива, эмоциоальные характеристики переживания времени. Предложен
теоретический конструкт типологии темпоральных стилей, который включает
темпорально-автономный, ситуативно- активный, наблюдательно-пассивный и
темпорально-стихийный стили.
Ключевые слова: тайм-менеджмент, медиакоммуникация, индивидуальный темпо-

ральный стиль, саморегуляция, временная перспектива.
TIME MANAGEMENT OF MEDIA

COMMUNICATION: STYLE FEATURES
Hanna Abanina
«KROK» University, Kiyv, Ukraine, myronenkoav@gmail.com
Abstract: The results of the theoretical and methodological analysis of the problem of time
management of media communication in the context of a differential approach to the study
of the temporal organization of person’s interaction with multimedia is presented. The con-
cept of an individual temporal style is operationalized. The criteria for typologizing the
stylistic features of the organization of media communication time are defined and char-
acterized: intended self-regulation, time perspective, emotional characteristics of the time
experience. A theoretical construct of the typology of temporal styles is proposed, which
includes temporal-autonomous, situational-active, observational-passive and temporal-
spontaneous styles.
Keywords: time management, media communication, individual temporal style, self-regula-

tion, time perspective.

UDC 005.96:159.942
UPRAVLJANJE EMOCIJAMA U SFERI

POSLOVNOG PREGOVARANJA
Maja Anđelković1, Dragana Radosavljević2, Aleksandar Anđelković3
1
Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“,
Beograd, Srbija, maja.andjelkovic@fsom.edu.rs
2
Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd,
Srbija, dragana.radosavljevic@fpsp.edu.rs
3
Srbija, aca.andjelkovic@fpsp.edu.rs
Apstrakt: Dugo vremena je u klasičnom menadžmentu i organizaciji negirana potreba za

istraživanjem uticaja koje emocije imaju na poslovnu uspešnost. Smatralo se, a i danas se u birokrat-
skim, odnosno klasičnim organizacijama smatra da emocije treba eliminisati iz organizacije i ostaviti
ih izvan kruga fabrike, kancelarije i uopšte radnog mesta kako bi se on ili ona potpunije posvetili svo-
jim poslovima i radnim zadacima. U prošlim vremenima ovo je bilo moguće, jer su uglavnom materi-
jalni resursi smatrani najvažnijim potencijalima svake organizacije. Apsurdi su išli dotle da su mnogi
pri selekciji kadrova odbacivani sa prefiksom „osećajan“ ili previše osetljiv“ i kao takav nepodoban za
bavljenje određenim poslovima.
U društvu znanja, kakvo je danas i kakvo će sve više biti u perspektivi, na značaju dobijaju ljud-
ski potencijali, odnosno znanje, veštine i sposobnosti, te lojalnost i prilagodljivost zaposlenih na brze i
kvalitetne promene. Materijalni i prirodni resursi više nisu primarni, jer mnoge zemlje bogate prirod-
nim resursima spadaju u grupu nerazvijenih i siromašnih, a zemlje siromašne prirodnim resursima
zahvaljujući razvijanju kompetancija u najširem smislu postaju razvijene i bogate. Slična je situacija
i sa organizacionim sistemima. I u njima na značaju dobijaju ljudi, kao jedina svesna, osećajna i ra-
zumna živa bića koja su u stanju da stvore veću vrednost nego što su njihovi troškovi.
U navedenom kontekstu su i emocije, kao sastavni deo svakog ćoveka. One su na značaju do-
bile uvođejem sociologije, psihologije, rada sa ljudima, holizma i teorije međuljudskih odnosa u
menadžment. Pokazuje se da svaki čovek ima emocije i da je to jedna od bitnih karakteristika čoveka,
koja ga razlikuje od drugih živih bića. Shodno navedenom, one mogu biti problem u organizaciji ako se
radi o negativnim, ali i veoma velika šansa ukoliko preovladavaju pozitivne emocije. Čovek bez emocija
je „mašina koja govori.“ Za menadžment nauku je bitno saznanje da ne postoji apsolutno pozitivan, ili
negativan čovek, već o kombinaciji, gde uglavno preovladavaju pozitivne emocije i osećanja.
Navedeno nemeće potrebu da se emocijama u uslovima viskog nivoa tehnološke razvijenosti pos-
veti odgovarajuća pažnja, jer samo emocionalno zadovoljan radnik je zapravo produktivan, ali i human
čovek. Ovo važi i u uslovima elektronizacije i informatizacije biznisa gde se mnogi poslovi mogu obaviti
bez sučeljavanja parnera po principi „licem u lice“, te disperzijom organizacionih delova korporativnih
sistema na širem prostoru, odnosno na više kontinenata.
Ključne reči: emocije, emocionalna inteligencija, pregovaranje, ankcioznost.
MANAGEMENT OF EMOTIONS IN THE AREA OF

BUSINESS NEGOTIATIONS
Maja Andjelkovic1, Dragana Radosavljevic2, Aleksandar Andjelkovic3
1
Faculty for strategic and operational management, University „Union-Nikola Tesla“,
Belgrade, Serbia, maja.andjelkovic@fsom.edu.rs
2
Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade,
Serbia, dragana.radosavljevic@fpsp.edu.rs
3
Serbia, aca.andjelkovic@fpsp.edu.rs
Abstract: For a long time, classical management and organization have denied the need to investigate the
impact that emotion has on business success. In bureaucratic and / or classical organizations it has been
considered that emotions should be eliminated from the organization and left out of the circle of the fac-
tory, office and in general the workplace so that he or she can be fully devoted to their jobs and tasks. In the
past, this was possible because mainly material resources were considered the most important potential of
each organization. Absurds went went even too far so many in the selection of cadres were rejected with the
prefix “emotional or too sensitive” and as such incapable of dealing with certain jobs.
In the knowledge society, as it is today and what it will be more and more in the perspective, the
human potentials, ie knowledge, skills and abilities, and the loyalty and adaptability of employees to
face fast and high quality changes are gaining importance. Material and natural resources are no longer
primary because many countries rich natural resources belong to a group of underdeveloped and poor,
and countries with poor natural resources, through the development of competencies, are becoming de-
veloped and rich in the widest sense. Similar is the situation with organizational systems. In the organi-
zations too people gain importance as the only conscious and sensible living beings capable of generating
greater value than their costs.
In this context, emotions are also an integral part of every human being. They have gained impor-
tance with the introduction of sociology, psychology, work with people, holism, and the theory of inter-
personal relationships in management. It turns out that every person has emotions and that this is one
of the essential characteristics of man, which distinguishes him from other living beings. Accordingly,
they can be a problem for the organization if the emotions are negative, but also a very big chance if the
positive emotions prevail. A man without emotions is a “talking machine.” For the management of sci-
ence, it is important to know that there is no absolutely positive or negative person, but a combination,
where positive emotions and feelings prevail.
All the above imposes the need to pay attention to emotions in the conditions of a high level of tech-
nological development, because only an emotionally satisfied worker is actually a productive, but also a
human person. This also applies in the conditions of electronization and computerization of businesses
where many jobs can be performed without the face-to-face contact, and further with the dispersion of
organizational parts of corporate systems across the wider area or across continents.
Keywords: emotions, emotional intelligence, negotiation, anxiety.
UDC 005.21:[338:339.13
KONCEPTI I STRATEGIJE USPOSTAVLJANJA

KONKURENTNOSTI U ORGANIZACIJI
Maja Anđelković1, Dragana Radosavljević2, Vladana Lilić3
1
2
Srbija, dragana.radosavljevic@fpsp.edu.rs
3
Srbija, vladana.lilic@fpsp.edu.rs
Apstrakt: Pitanje koje se često postavljaju u praksi menadžmenta je zašto su jedne firme uspešne,
dugo traju, zaposleni kao i kupci su zadovoljni, ostvruju zadovoljavajući rast i razvoj, dok su druge
nesabilne, u kojima postoje loši međuljudski odnosi, fluktuacija kadrova, odlazak kupaca, itd. Pitanje
se može dalje proširivati i tražiti odgovor zašto visoko brendirane i pozicionirane firme, odnosno
prepoznatljivi logoi poput Coca - Cole i Pepsi Cole menjaju svoj redizajn i nastoje da vrše reinvenciju
prihvaćenih proizvoda, čak i kada visoko brendiran proizvod na tržištu stoji stabilno, ili čak i raste.
Drugim rečima, zašto kompanijski menadžment to čini i pored nekih loših poteza u vezi reinvencije
proizvoda, koji su doveli i do velikih ekonomskih i finansijskih problema.
Odogovor je jednostavan, ali u praksi veoma složen. Kompanije nastoje da održe i povećaju
konkurentsku prednost. Logika klasičnog marketinga i menadžmenta da se uvode promene kada
kompaniji i proizvodima ne ide dobro je pogrešna. U uslovima turbulentnih i dinamičkih promena,
treba uvoditi nove koncepte i u uslovima stabilnosti, pa i dinamičkog rasta, jer ovi uslovi daju najveći
manevarski prostor za promene. Navedeno ukazuje da mudri poslovni ljudi i preduzetnici ne čekaju
životne traume za inspiraciju ili za promene, već svaki dan nastoje da otkrivaju nove načine poslovanja
i razmišljanja, kako bi se održala konkurentnost.
S druge strane, menadžment koji vrši promene, redizajniranje organizacije i uvođenje novina i
novatorija u stabilnim uslovima, je opravdana, jer oni često bolje vide od običnih ljudi, što ih i dovodi
do liderskih pozicija. Razlog reinvencije u stabilnim uslovima poslovanja može biti i u ispravnoj per-
cepciji o perspektivi proizvoda, procena narastajuće konkurencije ili novih supstituta, ali i nužnosti da
se unapređuje postojeći proizvod, jer se tajne i superiornost nekog proizvoda, ili usluge u savremenim
uslovima ne mogu držati u dužem vremenskom periodu. Drugim rečima, da bi se zadržali postojeće
i pridobile nove mušterije, neophodno je da kompanija bude proaktivna i da se proaktivno menja,
odnosno da održava kumulativnu konkurentnost.
U radu se razmatra problem reinvencije i uspostavljanja konkurentnosti, odnosno strategije ko-
jima se ostvaruje kumulativna konkurentnost i uticaj navika na kupovinu proizvoda.
Ključne reči: Reinvencija, Strategije kumulativne konkurentnosti, Navike u održavnju konkurentnosti.
CONCEPTS AND STRATEGIES OF ESTABLISHING

COMPETITIVENESS IN THE ORGANIZATION
Maja Andjelkovic1, Dragana Radosavljevic2, Vladana Lilic3
1
2
Serbia, dragana.radosavljevic@fpsp.edu.rs
3
Serbia, vladana.lilic@fpsp.edu.rs
Abstract: The question that often arises in the practice of management is why one company is success-
ful, long lasting, employees and customers are satisfied, satisfactory growth and development are achieved,
while others are unstable, where there are poor interpersonal relationships, staff fluctuation, customer de-
parture, etc. . The issue can be further expanded and we can search for the answer in highly branded and
positioned companies, that is, recognizable brands such as Coca-Cola and Pepsi Cola, because they are
changing their redesign and try to redefine accepted products, even if a highly branded product on the
market stands is stable, or even growing. In other words, why do company management do this despite
some bad moves regarding product reinvention, which have led to major economic and financial problems.
The answer is simple, but in practice it is very complex. Companies strive to maintain and increase
their competitive advantage. The logic of classical marketing and management to introduce changes
when the company and products do not go well is wrong. Under the conditions of turbulent and dynamic
changes, new concepts should be introduced in conditions of stability and even dynamic growth, as these
conditions give the largest maneuvering space for change. This suggests that wise business people and
entrepreneurs do not expect life trauma for inspiration or for change, but every day they try to discover
new ways of doing business and thinking in order to maintain competitiveness.
On the other hand, the position of the management that changes, redesigns the organization and
introducies innovations and in stable conditions is justified, because they often see better than ordinary
people, which leads them to leadership positions. The reason for the reinvention in stable operating con-
ditions can be in the correct perception of the product’s perspective, the assessment of rising competition
or new substitutes, but also in the necessity to improve the existing product, because the secrets and su-
periority of a product or service in modern conditions can not be held for a long period of time. In other
words, in order to keep the existing ones and acquire new customers, it is necessary for the company to
be proactive and to change proactively, i.e. to maintain cumulative competitiveness.
This paper examines the problem of reinvention and the establishment of competitiveness, that
is, strategies that achieve cumulative competitiveness and the influence of habits on the purchase of
products.
Keywords: Reinvention, Cumulative Competitiveness Strategies, Habits in Maintaining

UDC 339.137
005.591.6
KONCEPTI RAZVOJA NOVOG PROIZVODA U

SAVREMENIM USLOVIMA
Aleksandar Anđelković1, Milan Radosavljević2, Alexios Panagopoulos3
1
2
Srbija, milan.radosavljevic@fpsp.edu.rs
3
Nacionalni koledž, Univerzitet u Patrasu, Patras, Grčka, alexpan1@hotmail.com
Abstract: Kreiranje novog proizvoda je složen i rizičan posao za svaku organizaciju. Složen,
jer svaka novina u sebi sadrži niz nepoznanica u tehnološkom, funkcionalnom i ekonomskom
smislu. Rizičan zato što postoji visok nivo neizvesnosti, da li će nov proizvod naći platežno
sposobnu tražnju, tj. da li će biti prihvaćen na tržištu. Jedno i drugo nameće potrebu da top
menadžment mora ideju o novom proizvodu brzo pretoči u praksu, ali da taj proces obavi na
kvalitetan način. Rečju, da se odluke u novom proizvodu donesu brzo i kvalitetno, jer kvalitetna
a zakasnela odluka je beskorisna, kao što je to slučaj i sa brzom ali nekvalitetnom odlukom i
njenim sprovođenjem.
U navedenom kontekstu potrebno je uvoditi i posebne strategije za razvijanje novih
proizvoda, ili usluga, odnosno jedno i drugo. Pri navedenom se mora uvažiti i nesporna
činjenica da se dugorona održivost svke kompanijemože održati samo ukoliko se o bezebeđuje
permanentno uvođenje novih proizvoda, te njihove modifikacije i prilagođavanje. Navedeno
implicira da se opstanak, odnosno održivost mora zaslužiti.
Marketari i menadžment se koristi različitim tehnikama u razvoju novog proizvoda. Jed-
na od tehnika koja se može koristiti je i tehnika “vodećih korisnika”, odnosno koncept razvoja
proizvoda kroz usluga. Ova dva koncepta su različita i primenjuje se u različitim oblastima.
Oba koncepta pokazuje niz prednosti u odnosu na tradicionalan način donošenja odluka o
uvođenju novog proizvoda, ali ima i odgovarajućih specifičnosti u primeni jednog i drugog
koncepta.
Rad se bavi razvojem i uvođenjem novih proizvoda uz korišćenje koncepta “vodećih ko-
risnika” i koncepta razvoja proizvoda kroz usluga, sa ciljem da ukaže na njihov značaj i pred-
nosti u odnosu na konvencionalne koncepte.
Ključne reči: koncepti razvoja, novi proizvod,
CONCEPTS OF DEVELOPMENT OF NEW PRODUCTS

IN MODERN CONDITIONS
Aleksandar Andjelkovic1, Milan Radosavljevic2, Alexios Panagopoulos3
1
2
Serbia, milan.radosavljevic@fpsp.edu.rs
3
National College, University of Patras, Patras, Greece, alexpan1@hotmail.com
Abstract: Creating a new product is a complex and risky business for every organization. Com-
plex, because every novelty contains a series of unknowns in the technological, functional and
economic sense. Risky because there is a high level of uncertainty, whether a new product will
find a payable demand, i.e. whether it will be accepted on the market. Both of them impose the
need for top management to take the idea of a new product quickly into practice, but to perform
this process in a quality way. In short, decisions regarding the new product must be quick and
good, because a quality and delayed decision is useless, as is the case with a quick, but poor qual-
ity decision and its implementation.
In this context, it is necessary to introduce special strategies for developing new products,
or services, i.e. both of them. In addition, it must be acknowledged that the long-term sustain-
ability of each company can be maintained only if the permanent introduction of new products
is ensured, as well as their modifications and adjustments. The above implies that survival, or
sustainability, must be earned.
Marketers and management are using different techniques in developing a new product.
One of the techniques that can be used is the technique of “leading users”, that is, the concept
of product development through services. These two concepts are different and applied in dif-
ferent areas. Both concepts show a number of advantages over the traditional way of deciding
on the introduction of a new product, but also have specifics in the application of one and the
other concept.
This paper deals with the development and introduction of new products using the con-
cept of “leading users” and the concept of product development through services, in order to
show their importance and advantages in relation to conventional concepts.
Keywords: development concepts, new product,

UDC 004.738.1:631.1(497.11)
NOVI IZAZOVI INFORMACIONO -

KOMUNIKACIONIH TEHNOLOGIJA OD
UTICAJA NA EKONOMIČNOST POSLOVANJA U
POLJOPRIVREDI
Maja Anđelković1, Aleksandra Gajdobranski2, Nedeljka Rosić3
1
2
Srbija, aleksandra.gajdobranski@fpsp.edu.rs
3
Univerzitet u Brizbejnu, Brizbejn, Australija, n.rosic@uq.edu.au
Apstrakt: Kako bi se poljoprivrednicima osiguralo da rade efikasno, a sektorima u oblasti

poljoprivrede da ostanu moderni i produktivni, potrebno je omogućiti pristup najnovijim
informacijama o poljoprivrednim pitanjima, načinima uzgoja kao i održivom rastu i raz-
voju. Zbog toga informaciono-komunikacione tehnologije (IKT) danas imaju važnu ulogu
u obezbeđivanju održivog i tzv. inteligentnog rasta poljoprivrede. Tim povodom je i os-
novan istraživačko-razvojni Institut za informacione tehnologije biosistema pod nazivom
“Institut BioSens” gde se sprovode multidisciplinarna istraživanja, primena robotike i bio-
sistema, tehnologija znanja (big data), sa ciljem da podrže razvoj održive poljoprivrede i
unaprede standard ljudi. Izazov je osigurati da se modernizacijom pomogne poljoprivred-
nicima da postanu ekonomski konkurentniji i da primenjuju ekološki održive tehnike,
zbog čega je potrebno da sve karakteristike svoje proizvodnje prikupe i objedine u mrežu
računovodstvenih podataka o farmama.
Ključne reči: informaciono-komunikaciona tehnologija, biosistem, konkurentnost,

računovodstveni podaci.
NEW CHALLENGES OF INFORMATION-

COMMUNICATION TECHNOLOGIES THAT
HAVE IMPACT ON ECONOMY OF BUSINESS
OPERATIONS IN AGRICULTURE
Maja Andjelkovic1, Aleksandra Gajdobranski2, Nedeljka Rosic3
1
2
Serbia, aleksandra.gajdobranski@fpsp.edu.rs
3
University of Brisbane, Brisbane, Australia, n.rosic@uq.edu.au
Abstract: In order to ensure that farmers are working efficiently and that agricultural
sectors remain modern and productive, it is necessarz to provide access to up-to-date in-
formation on agricultural issues, cultivation methods and sustainable growth and develop-
ment needs. Therefore, information and communication technologies (ICTs) today play an
important role in ensuring a sustainable and so-called intelligent growth of agriculture. On
this occasion, a research and development institute for information technology of the biosys-
tem called «BioSens Institute» was founded, where multidisciplinary research, application
of robotics and biosystems, big data, are carried out in order to support the development of
sustainable agriculture and to improve the standard of people. The challenge is to ensure
that modernization helps farmers to become more economically competitive and apply envi-
ronmentally sustainable techniques, which is why it is necessary to collect and characterize
all the characteristics of their production into a network of farm accounting data.
Keywords: information-communication technology, biosystem, competitiveness, accounting

data.
UDC 614.84(497.11)
POŽAR KAO BEZBEDNOSNI PROBLEM U

REPUBLICI SRBIJI I MEHANIZMI PREVENCIJE
Ratomir Antonović1, Ana Matović2, Marjan Marjanović3
1
Fakultet za pravo, bezbednost i menadžment, „Konstantin Veliki“, Niš, Srbija
antonovicr@gmail.com
2
Visoka ekonomska škola strukovnih studija Peć, Leposavić, Srbija,
matovic.anna@gmail.com
3
Security Guard Montenegro, Podgorica, Crna Gora,
marjan@securityguardmn.com
Apstrakt: Požari danas predstavlјaju jedan od krupnijih bezbednosnih problema u svim

razvijenim zemlјama sveta. Nјihove posledice su pretežno veoma velike, kako po imovinu
lјudi, a neretko se posledice broje i u lјudskim žrtvama. Iako je tehnologija zaštite od požara
u poslednje vreme napredovala, i danas statistika upozorava da su požari prisutni, da se
javlјaju i u urbanim i ruralnim sredinama i u svim godišnjim dobima. Uzroci požara su vrlo
raznovrsni, a pretežno se mogu podvesti pod lјudski nemar koji je najjači okidač i uzročnik
požara.
Ključne reči: požar, vatrogasci, šteta, žrtve, uzrok, prevencija

FIRE AS A SECURITY PROBLEM IN THE

REPUBLIC OF SERBIA AND PREVENTION
MECHANISMS
Ratomir Antonović1, Ana Matović2, Marjan Marjanović3
1
Faculty of Law, Security and Management, “Konstantin Veliki”, Nis, Serbia
antonovicr@gmail.com
2
Pec economic school for aplied studies, Leposavic, Srbija,
matovic.anna@gmail.com
3
Security Guard Montenegro, Podgorica, Montenegro,
marjan@securityguardmn.com
Abstract: Fires today represent one of the major security issues in all developed countries
of the world. Their consequences are predominantly very large, both by the property of the
people, and often the consequences are counted in human casualties. Although fire protec-
tion technology has recently advanced, statistics also warn that fires are present, occur in ur-
ban and rural areas and at all seasons. The causes of fire are very diverse, and can predomi-
nantly be subdued under human negligence, which is the strongest trigger and cause of fire.
Keywords: fire, firefighters, damage, victims, cause, prevention

UDC 141.7
ФИЛОСОФСКИЕ РЕФЛЕКСИИ ФЕНОМЕНА

ЗАПАДНИЧЕСТВА В ПРАВОВОЙ К УЛЬТУРЕ
РОССИИ: ПЁТР ЧААДАЕВ И МИХАИЛ
БАКУНИН
Михаил Арефьев1, Антонина Давыденкова2
1
Санкт-Петербургский государственный аграрный университет,
Санкт-Петербург, Российская Федерация, ant-daga@mail.ru
2
Санкт-Петербургский государственный аграрный университет,
Санкт-Петербург, Российская Федерация, ant-daga@mail.ru
Аннотация: В статье дается анализ взглядов русских мыслителей, направлявших

передовую мысль России первой половины XIX века. Необходимость такого ана-
лиза связывается с проблемами и перспективами современного стратегического
менеджмента, современными внешними условиями, новыми санкциями Европы и
США против Российской Федерации. Исторический опыт показывает, что надо
пересмотретьте философские рефлексии, которые существовали в более ранние
периоды нашего отношения с так называемым «Западом». Взгляды философов
эволюционировали, причём в сторону признания самобытного пути России. Это
характерно и для воззрений Герцена, и взглядов Чаадаева, и теоретических кон-
струкций Бакунина. Они, начиная свою деятельность как последователи европей-
ской философской традиции и сторонники европейских социальных ценностей, в
ряде случаев выступали не столько как западники, сколько как славянофилы, хотя
вели полемику именно со славянофилами и с теорией официальной народности.
Это особенно рельефно проявилось в учении Герцена о «русском социализме» и анар-
хоколективизме Бакунина.
Ключевые слова: стратегический анализ, внешняя среда, переломные моменты

истории, философские рефлексии, феномен западничества, опыт прошлого, европей-
ские социальные ценности.
PHILOSOPHICAL REFLECTION OF THE

PHENOMENON OF WESTERNISM IN THE LEGAL
CULTURE OF RUSSIA: PETR CHAADAEV AND
MIKHAIL BAKUNIN
Michael Arefev1, Antonina Davydenkova2
1
Saint-Petersburg state agrarian University, Saint-Petersburg, Russian Federation,
ant-daga@mail.ru
2
ant-daga@mail.ru
Abstract: The article analyzes the views of Russian thinkers who directed the advanced
idea of Russia in the first half of the XIX century. The need for such an analysis is associ-
ated with the problems and prospects of modern strategic management, modern external
conditions, new sanctions of Europe and the United States against the Russian Federation.
Historical experience shows that it is necessary to reconsider the philosophical reflections
that existed in earlier periods of our relationship with the so-called “West”. The views of
philosophers evolved, and towards the recognition of the distinctive way of Russia. This
is characteristic of Herzen’s views, Chaadayev’s views, and Bakunin’s theoretical construc-
tions. They, starting their activities as followers of the European philosophical tradition
and supporters of European social values, in some cases, acted not so much as Westerners
as Slavophiles, although they had a debate with Slavophiles and the theory of the official
nation. This is especially vividly manifested in the doctrine of Herzen’s “Russian socialism”
and anarchocapitalism Bakunin.
Keywords: strategic analysis, external environment, turning points of history, philosophical

reflections, the phenomenon of Westernization, past experience, European social values.
UDC 658.8:631
THEORETICAL AND PRACTICAL APPROACHES

TO THE IMPLEMENTATION OF INTERNATIONAL
MARKETING IN THE AGRARIAN SPHERE
Mikhalina Arnatovich
Graduate School of the National Academy of Sciences of Belarus, Minsk, Belarus,
mihalina@inbox.ru
Abstract: International marketing is one of the directions of ensuring competitiveness in

the domestic and foreign markets. The author summarizes the theoretical and methodo-
logical approaches to defining the essence of the category “international marketing in the
agrarian sphere”. The main and additional specific features of the application of marketing
tools and methods in the foreign economic activity of economic entities are substantiated.
The definition of the concept of “international marketing in the agro-industrial complex”
has been clarified, its functions and tasks in foreign target markets have been expanded.
Keywords: marketing, international marketing, consumer, market, agro-industrial complex,

enterprise.
ТЕОРЕТИЧЕСКИЕ ПОДХОДЫ ПО
РЕАЛИЗАЦИИ МЕЖДУНАРОДНОГО
МАРКЕТИНГА В АГРАРНОЙ СФЕРЕ
Михалина Арнатович
Mагистрант, Институт подготовки научных кадров НАН Беларуси, ,
Минск, Республика Беларусь, mihalina@inbox.ru
Аннотация: Международный маркетинг является одним из направлений обеспече-

ния конкурентоспособности на внутреннем и внешнем рынках. Автором обобщены
теоретические и методологические подходы к определению сущности категории
«международный маркетинг в аграрной сфере». Обоснованы основные и дополни-
тельные специфические особенности применения маркетинговых инструментов и
методов во внешнеэкономической деятельности субъектов хозяйствования. Уточ-
нено определение понятия «международный маркетинг в АПК», расширены его
функции и задачи на зарубежных целевых рынках.
Ключевые слова: маркетинг, международный маркетинг, потребитель, рынок, агро-

промышленный комплекс, предприятие.
UDC 336.143.232
336.748.12
UTICAJ JAVNOG DUGA I BUDŽETSKOG

DEFICITA NA INFLATORNA KRETANJA
Violeta Babić1, Ljiljana DJ. Stanković2, Bojana Amanović3
1
Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd,
Srbija, violeta.babic@fpsp.edu.rs
2
Srbija, ljiljana .stankovic@fpsp.edu.rs
3
Ministrastvo trgovine, turizma i telekomunikacija, Beograd, Srbija, bojana.
amanović@mtt.gov.rs
Apstrakt: Usled sve veće socijalne i ekonomske uloge, ali i zbog smanjenja poreza, čime
se stvaraju uslovi za podsticanje investicija, većina savremenih država ostvaruje fiskalni
deficit. To dovodi do povećanja javnog duga i povećanja poreskog opterećenja u budućnosti,
koje ima za posledicu smanjivanje stopa rasta. Budžetski deficit vrši inflatorni pritisak i
time remeti cenovnu stabilnost, a dolazi do pada kreditnog rejtinga zemalja i poskupljenja
servisiranja duga. Porast državnih rashoda dovodi do porasta potrošnje i agregatne tražnje
i predstavlja stalan izvor inflacije. Svaki ustupak budžetskim korisnicima, povećava javnu
potrošnju, što utiče na povećanje inflatornih tendencija.
Ključne reči: javni dug, budžetski deficit, inflacija

THE IMPACT PUBLIC DEBT AND BUDGET

DEFICIT ON THE INFLATION
Violeta Babić1, Ljiljana DJ. Stanković2, Bojana Amanović3
1
Serbia, violeta.babic@fpsp.edu.rs
2
Serbia, ljiljana.stankovic @ fpsp.edu.rs
3
Ministry of trade, tourism and telecommunication, Goverment of Republic of
Serbia, Belgrade, Serbia, bojana.amanović@mtt.gov.rs
Abstract: Due to increasing social and economic role, but also because of tax cuts, thus
creating conditions for encouraging investments, most modern states achieved a fiscal defi-
cit. This leads to an increase in public debt and an increase in the tax burden in the future,
which has the effect of reducing the rate of growth. The budget deficit inflation pressure and
thus disturb price stability, and a drop in the credit rating of countries and more expensive
debt servicing. The increase in government spending leads to an increase in consumption
and aggregate demand and is a constant source of inflation. Every concession to budget
beneficiaries, increase public spending, which affects the increase in inflationary tendencies.
Keywords: public debt, budget deficit, inflation

UDC 001.895(470)
005.591.6(470)
ПРОБЛЕМЫ РОССИЙСКИХ ПРЕДПРИЯТИЙ

ПРИ ПЕРЕХОДЕ К ИННОВАЦИОННОМУ ТИПУ
РАЗВИТИЯ
Гульнара Балабанова1, Татьяна Давыденко2
1
Белгородский государственный технологический университет
им.В.Г.Шухова, Белгород, Российская Федерация,
gulnara.balabanova@yandex.ru; balabanova.gg@bstu.ru
2
им.В.Г.Шухова, Белгород, Российская Федерация,
data5412@yandex.ru; davydenko.ta@bstu.ru
Аннотация: в статье рассматриваются проблемы российских предприятий при

переходе к инновационному типу развития. Акцентируется внимание на таких
проблемах, как выбор модели инновационного процесса, определение инновационной
стратегии, недостаточная инновационная активность. Определены факторы,
влияющие на эффективность реализации научно-технического потенциала. Под-
чёркивается ведущая роль человеческого капитала в переходе к инновационному
экономическому росту.
Ключевые слова: инновационный тип развития, инновационный процесс, инноваци-

онная стратегия, институциональная среда, человеческий капитал.
PROBLEMS OF RUSSIAN ENTERPRISES IN THE

TRANSITION TO AN INNOVATIVE TYPE OF
DEVELOPMENT
Gulnara Balabanova 1, Tatyana Davydenko 2
1
Russia, gulnara.balabanova@yandex.ru; balabanova.gg@bstu.ru
2
Russia, data5412@yandex.ru;davydenko.ta@bstu.ru
Abstract: the article deals with the problems of Russian enterprises in the transition to an
innovative type of development. The attention is focused on such problems as the choice of
the innovation process model, the definition of innovation strategy, insufficient innovation
activity. The factors influencing efficiency of realization of scientific and technical potential
are defined. The leading role of human capital in the transition to innovative economic
growth is emphasized.
Keywords: innovative development, innovation process, innovation strategy, institutional en-

vironment, human capital.
UDC 005.8
КОНЦЕПТУАЛЬНЫЕ ПОДХОДЫ К
УПРАВЛЕНИЮ ЦЕННОСТЬЮ ПРОЕКТОВ
Людмила Батенко1, Анастасия Лезина2
1
ГВУЗ «Киевский национальный экономический университет имени Вадима
Гетьмана», Киев, Украина, batenkoludmila@gmail.com
2
Гетьмана», Киев, Украина, lezya16@meta.ua
Аннотация: В работе представлена методическая платформа управления цен-

ностью проектов, которая отражает позиции авторов относительно последо-
вательности действий по определению, балансированию, созданию, контролю за
обеспечением и подтверждению актуальности ценностных ожиданий основных
заинтересованных сторон проекта в двух направлениях: в процессах управления
проектом и в процессах создания продукта проекта. Алгоритм управления ценно-
стью проектов состоит из пяти этапов последовательных действий, каждая из
которых, по своей цели и содержанию связана с соответствующей фазой жизнен-
ного цикла проекта.
Ключевые слова: проект, ценность проекта, стейкхолдеры, управление ценностью

проектов.
CONCEPT OF THE PROJECTS VALUE

MANAGEMENT
Liudmyla Batenko1, Anastasiya Leizina 2
1
State Higher Educational Institution «Kyiv National Economic University named
after Vadym Hetman”, Kyiv, Ukraine,batenkoludmila@gmail.com
2
after Vadym Hetman”, Kyiv, Ukraine, lezya16@meta.ua
Abstract: The paper presents the methodological platform for the management of projects’
value. It describes the authors’ position on a coherent sequence of actions to define, balance,
create, control and ensure the relevance of the value expectations of the main stakeholders
of the project in two perspectives: in the project management processes and in the process
of creating the project product. The algorithm for managing the value of projects consists of
five stages of successive actions, each of which, in its purpose and content, is associated with
the corresponding phase of the project life cycle.
Keywords: project, project value, stakeholders, project value management

UDC 334.72:364]:378(470)
ХАРАКТЕРИСТИКА СОЦИАЛЬНОГО
ПРЕДПРИНИМАТЕЛЬСТВА В РОССИИ В
СФЕРЕ ВЫСШЕГО ОБРАЗОВАНИЯ
Ирина Белинская
Санкт-Петербургский государственный аграрный университет, Санкт-
Петербург-Пушкин, Российская Федерация, belinska@yandex.ru
Аннотация: Социальное предпринимательство является элементов корпоратив-

ной социальной ответственности бизнеса и направлено на повышение имиджа
коммерческой структуры. Социальное предпринимательство в сфере высшего об-
разования направлено на формирование квалифицированных работников, способ-
ных создавать успешную экономику страны. Для достижения данной цели необхо-
димо реализовывать проекты и программы, нацеленные на развитие потенциала
будущих ученых и специалистов различных отраслей, создание условий для исполь-
зования успешных инновационных практик в деятельности образовательных уч-
реждений. Привлечение финансовых средств в процесс создания креативного науч-
ного класса целесообразно проводить с помощью частных инвесторов. В статье
представлена характеристика социального предпринимательства в сфере высшего
образования в Российской Федерации, выявлены проблемы в этой области и направ-
ления их решения.
Ключевые слова: высшее образование, социальное предпринимательство, финансо-

вые механизмы, правовое регулирование
CHARACTERISTICS OF SOCIAL
ENTREPRENEURSHIP IN RUSSIA IN THE
HIGHER EDUCATION FIELD
Irina Belinskaia
Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin, Russian
Federation, belinska@yandex.ru
Abstract: Social entrepreneurship is an element of business corporate social responsibility.

It is aimed at improving the image of the commercial structure. Social entrepreneurship in
the field of higher education is aimed at the formation of skilled workers capable of creating
a successful economy. To achieve this goal, it is necessary to implement projects and pro-
grams aimed at developing the potential of future scientists and specialists in various indus-
tries, and creating conditions for the use of successful innovative practices in the activities of
educational institutions. Attracting funds in the process of creating a creative scientific class
is advisable to carry out with the help of private investors. The article presents the charac-
teristics of social entrepreneurship in higher education in the Russian Federation, identifies
problems in this area and the direction of their solution.
Keywords: higher education, social entrepreneurship, financial mechanisms, legal regulation

UDC 005:001.895
INOVATIVNA KULTURA: STRATEŠKO ORUĐE

KREIRANJA INOVATIVNIH ORGANIZACIJA
Duško Belović1, Halil Hasanović2
1
Srbija ipginvestment@gmail.com
2
EU VET III, Sarajevo, Bosna i Hercegovina,
halil.hasanovic@bih.net.ba
Apstrakt: Inovativna kultura je veoma visoko razvijena i apsolutno dominantna u svim

veoma visoko uspješnim organizacijama koje su inovativni lideri u svojoj branši. Moćna
inovativna kultura je komplementarna sa veoma visoko razvijenim opštim modelom
menadžerskih kompetencija za integrativno vođenje TRAUTIN – L. Ona je izuzetno pov-
oljan ambijent za razvoj sveukupnih kreativnih i inovativnih potencijala, a posebno poten-
cijala inovativnih vođa. Moćna Inovativna kultura je komplementarna sa veoma visoko
razvijenim transformacijskim, autentičnim i inovativnim vođenjem, u svim veoma visoko
uspešnim organizacijama, koje su Inovativni lideri u svojoj branši. U eksperimentisanju sa
kreativnim idejama i rješenjima, bez straha od kazne za moguće greške u radu, inovativne
vođe ali i svi zaposleni, trebaju preuzeti ličnu i zajedničku odgovornost za razvoj svojih
inovativnih organizacija.
Ključne reči: Inovativna organizacija, inovativna kultura, moćna kultura, integrativno

vođenje, model TRAUTIN – L
INNOVATIVE CULTURE: STRATEGIC TOOL FOR

CREATING INNOVATIVE ORGANISATIONS
1
Serbia, ipginvestment@gmail.com
2
EU VET III, Sarajevo, Bosnia and Herzegovina, halil.hasanovic@bih.net.ba
Abstract: Innovative culture is highly developed and absolutely dominant in all the highly
developed organisations, which are innovative leaders in their branch. Powerful innovative
culture is complementary with the highly developed general model of managers’ competenc-
es for integrative leadership of TRAUTIN – L. The culture is a very well-favored ambient
for developing of total creative and innovative potentials, and especially of the innovative
leaders’ potentials . Powerful innovative culture is complementary with highly developed
transformational, authentic and innovative leadership, in all the highly successful organisa-
tions, which are innovative leaders in their branch. In experimenting with creative ideas
and solutions, without fear of possible mistakes in their work, innovative leaders and all
employees need to take both common and personal responsibility for the development of ther
innovative organisations .
Keywords: Innovative organisation, innovative culture, powerful culture, integrative leader-

ship, model TRAUTIN – L.
UDC 005:001.895
MODEL RAZVOJA INOVATIVNE KULTURE

Duško Belović1,Halil Hasanović2
1
Srbija ipginvestment@gmail.com
2
EU VET III, Sarajevo, Bosna i Hercegovina, halil.hasanovic@bih.net.ba
Apstrakt: Rezultati empirijskog istraživanja sujasno pokazali da je Inovativna kultura

strateško oruđe za kreiranje savremenih inovativnih organizacija.Moćnaiapsolutnodom
inantnaInovativnakultura je prisutna u svimveomavisokouspješnimorganizacijama, teje
izuzetno povoljan ambijent za razvoj sveukupnih kreativnih i inovativnih potencijala. Ve-
lika diskrepancija između vrijednosti postojeće i željene Inovativne kulture, signal je krea-
tivnom i inovativnom menadžmentu, za veliko pospremanje unutar vlastite organizaci-
je. Predloženi opšti model kreiranja Inovativne kulture, kao rezultat brojnih empirijskih
istraživanja, je dograđen na osnovu „Modela iniciranja promjena organizacijske kulture u
šest koraka“. Model je fleksibilan i primjenjiv, s osloncem na vlastite kadrovske potencijale,
u svakoj inovativnoj organizaciji.
Ključne reči: Inovativna organizacija, inovativna kultura, model konkurentskih vrijednosti,

transformacijska kultura, model razvoja
MODEL OF INNOVATIVE CULTURE

DEVELOPMENT
Duško Belović1,Halil Hasanović2
1
2
Abstract: Results of empiric research have clearly showed that innovative culture is a stra-
tegic tool for creating modern innovative organisations. Powerful and absolutely dominant
innovative culture is present in all of the highly successful organisations, and is also a fa-
vorable ambient for developing the total creative and innovative potentials. A big discrep-
ancy between the value of the existing and the wanted innovative culture, is a signal for the
creative and innovative management, for the big changes inside their own organisation. The
suggested general model of creating an Innovative culture, as a result of countless empiric
researches, is upgraded based on „ Model of initiating changes of the organisational culture
in six steps“. The model is flexible and applicable in every innovative organisation, with the
support of their own personnel potential.
Keywords: Innovative organization, innovative culture, competing values framework, trans-

formational culture, model of development
UDC 005.5
INTEGRATIVNO VOĐENJE SAVREMENIH

INOVATIVNIH ORGANIZACIJA: MODEL
TRAUTIN - L
1
Srbija, ipginvestment@gmail.com
2
EU VET III, Sarajevo, Bosna i Hercegovina, halil.hasanovic@bih.net.ba
Apstrakt: Integrativno vođenje, po modelu TRAUTIN – L, u ambijentu inovativne kulture

i klime, je strateško oruđe za aktiviranje kreativnih potencijala savremenih inovativnih or-
ganizacija. Empirijsko istraživanje, na uzorku od osamnaest inovativnih organizacija u Sr-
biji, je potvrdilo da su transformacijsko, autentično i inovativno vođenje na visokom i veo-
ma visokom nivou razvijenosti. Veoma visoki nivo razvijenosti kompetencija menadžmenta
za integrativno vođenje, je odlika veoma visoko uspješnih inovativnih organizacije, koje
su inovativni lideri u svojoj branši. U okviru kvantitativne paradigme, primjenom stand-
ardiziranih instrumenata istraživanja, potvrđena je strateška uloga i komplementarnost
integrativnog vođenja po modelu TRAUTIN – L, sa veoma visoko razvijenom inovativnom
kulturom i super optimalnom klimom uspješnih inovativnih organizacija.
Ključne reči: Inovativna organizacija, integrativno vođenje, model TRAUTIN – L, inovativna

kultura, inovativna klima.
INTEGRATIVE LEADERSHIP OF MODERN

INNOVATIVE ORGANISATIONS: MODEL
TRAUTIN - L
Dusko Belovic1, Halil Hasanovic2
1
2
Abstract: Integrative leadership , based on model TRAUTIN – L , in the ambient of in-

novative culture and climate , is a strategic tool for activating creative potentials in modern
innovative organisations. Empiric research , in a sample of eighteen innovative organisa-
tions in Serbia , confirmed that transformational , authentic and innovative leadership
are at high and a very high level of development . A very high level of development of the
management competencies for integrative leadership , is a reflection of the highly successful
innovative organisations, which are the innovative leaders in their branch. In the framework
of the quantitative paradigm with using standardized instruments of research, strategic
role is confirmed, as well as the complementarity of integrative leadership based on model
TRAUTIN – L, with highly developed innovative culture and super optimal climate of suc-
cessful innovative organizations. .
Keywords: Innovative organization , integrative leadership , model TRAUTIN-L , innovative

culture , innovative
UDC 502.131.1:620.9
ЭКОЛОГИЗАЦИЯ ЭНЕРГЕТИКИ КАК

ИМПЕРАТИВ КОНЦЕПЦИИ «ЗЕЛЕНОЙ»
ЭКОНОМИКИ
Ульяна Бигун
Национальный технический университет Украины «Киевский политехниче-
ский институт имени Игоря Сикорского», Киев, Украина,
uliana_bihun@ukr.net
Аннотация: Определено влияние тепловой генерации электроэнергии на экологию.

Представлено распределение эмиссии углекислого газа по странам в расчете на
единицу валового внутреннего продукта (ВВП). Осуществлена визуализация раз-
мещения группы стран в пространстве ВВП на душу населения и доли тепловой
генерации в общем объеме производства электроэнергии. Определены особенности
размещения стран в вышеуказанном пространстве, а также приведены сравнения
стран с Украиной. Доказано, что страны с низким уровнем экономики оказыва-
ют большее влияние на экологию и наоборот. Исследован уровень энергоемкости
ВВП отдельных стран мира, в частности, Украины. Выявлены тенденции стран
в реализации мероприятий по энергоэффективности и стимулированию «зеленой»
экономики.
Ключевые слова: «зеленая экономика», энергоэффективность, устойчивое развитие,

энергетика, экология.
ECOLOGIZATION OF ENERGY AS AN
IMPERATIVE OF THE CONCEPT OF A «GREEN»
ECONOMY
Uliana Bihun
National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”,
Kyiv, Ukraine, uliana_bihun@ukr.net
Abstract: The influence of a thermal generation of electric power on ecology is determined.

The distribution of carbon dioxide emissions by countries per unit of gross domestic product
(GDP) is submitted. The placement’s visualization of a group of countries in the space of
GDP per capita and the share of thermal generation in the total volume of electricity pro-
duction is implemented. Specific features of the location of countries in the above-mentioned
area are determined, as well as comparisons of countries with Ukraine. The greater influ-
ence of countries with a low level of the economy on ecology and vice versa is proved. The
level of energy intensity of GDP of some countries of the world, including Ukraine, is inves-
tigated. The tendencies of the countries on a realization of actions on power efficiency and
stimulation of “green” economy are revealed.
Keywords: «green economy», energy efficiency, sustainable development, energy, ecology.

UDC 35.077:004
USE OF ELECTRONIC SYSTEMS IN THE WORKS

OF THE MUNICIPAL MANAGEMENT BODIES
Olga Borisenko1, Anna Kosareva2
1
Ukhta State Technical University, Ukhta, Russian Federation,
oborisenko@ugtu.net
2
Ukhta State Technical University, Ukhta, Russian Federation,
aakosareva@gmail.com
Abstract: The article is devoted to the consideration electronic systems in business pro-
cesses of municipal governments usage. The relevance of this topic study is due to insuf-
ficiently thorough study of the issues of improving management activities documentation
of local self-government bodies. A significant role in the efficiency principles implementa-
tion of document circulation is played by systems released for the office work automation.
An analysis of the feasibility of implementing a project is a fundamental step in deciding
whether to allocate funds in terms of general principles of the economy. The paper makes an
approximate implementing expediency calculation an automated control system for switch-
ing to paperless workflow using the Delo software application of the EOS company. The
calculation given in the work shows that the measures for the introduction of the electronic
document management system will be effective and pay off within six months.
Keywords: document management, documentation of management, electronic document

management, automated control systems
ИСПОЛЬЗОВАНИЕ ЭЛЕКТРОННЫХ СИСТЕМ

В ДЕЛОПРОИЗВОДСТВЕМУНИЦИПАЛЬНЫХ
ОРГАНОВ УПРАВЛЕНИЯ
Ольга Борисенко1, Анна Косарева2
1
Ухтинский Государственный Технический Университет (УГТУ), Ухта,
Российская Федерация, oborisenko@ugtu.net
2
Ухтинский Государственный Технический Университет (УГТУ) , Ухта,
Российская Федерация, aakosareva@gmail.com
Аннотация: Статья посвящена вопросу использования электронных систем в де-

лопроизводственных процессах муниципальных органов управления. Актуальность
исследования данной темы обусловлена недостаточно полной проработкой вопро-
сов совершенствования документирования управленческой деятельности органов
местного самоуправления. Немалую роль в реализации принципов эффективности
документооборота играют системы, направленные на автоматизацию делопро-
изводства. Анализ целесообразности внедрения проекта является основополагаю-
щим мероприятием при принятии решения о необходимости выделения средств с
точки зрения общих принципов экономики. В работе произведен приблизительный
расчет целесообразности внедрения автоматизированной системы управления
для перехода на безбумажный документооборот с использованием программного
приложения «Дело» компании ЭОС. Приведённый в работе расчёт показывает, что
мероприятия по внедрению системы электронного документооборота будут яв-
ляться эффективными и окупятся в течение полугода.
Ключевые слова: делопроизводство, документирование управленческой деятельно-

сти, электронный документооборот, автоматизированные системы управления
UDC 659.1:338.487(477)
ПРИМЕНЕНИЕ ФОРСАЙТА В
ФОРМИРОВИНИИ НАЦИОНАЛЬНОЙ
ТУРИСТИЧЕСКОЙ СИСТЕМЫ УКРАИНЫ
Маргарита Бойко1, Алла Охрименко2
1
Киевский национальный торгово-экономический университет, Киев,
Украина, mboyko2006@ukr.net
2
Киевский национальный торгово-экономический университет, Киев,
Украина, alla.okhrimenko@gmail.com
Аннотация: Исследованы теоретические основы и методические аспекты примене-

ния форсайта развития национальной туристической системы. Обращено вни-
мание на необходимость определения доминант трансформации национальной
туристической системы Украины в глобальной среде. Проведен SWOT- анализ наци-
ональной туристической системы Украины в контексте развития иностранного
туризма как один из базавых составляющих форсайта. Проанализировано влияние
технологических трендов на национальную туристическую систему. Представле-
ны потенциал форсайта и приоритеты развития национальной туристической
системы Украины.
Ключевые слова: туризм, национальная туристическая система, форсайт, техно-

логические тренды в туризме, прогнозирование, SWOT- анализ.
APPLICATION OF FORSIGHT IN FORMATION OF

THE NATIONAL TRAVEL SYSTEM OF UKRAINE
Margaryta Boіko1, Alla Okhrimenko2
1
Kyiv National University of Trade and Economics, Kyiv, Ukraine,
mboyko2006@ukr.net
2
Kyiv National University of Trade and Economics, Kyiv, Ukraine,
alla.okhrimenko@gmail.com
Abstract: Explored the theoretical foundations and methodological aspects of applying the
foresight of the development of the national tourist system. Attention is drawn to the need
to determine the dominants of the transformation of the national tourist system of Ukraine
in the global environment. Presented The SWOT analysis of the national tourist system of
Ukraine in the context of the development of foreign tourism as one of the base components
of the foresight. Analyzed influence of technological trends on the national tourism system.
Presented the foresight potential and priorities of development of the national tourist system
of Ukraine.
Keywords: tourism, national tourist system, foresight, technological trends in tourism, fore-
casting, SWOT-analysis.
UDC 004:37.4
INFORMACIONE TEHNOLOGIJE U
OBRAZOVANJU PREDUZETNIKA U SRBIJI
Joso Cindrić1, Marija Cindrić2, Stevan Simić3
¹Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“,
Beograd, Srbija, joso.cindric@fpsp.edu.rs
²Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd,
Srbija, marijacindric04@gmail.com
³Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd,
Srbija, stevan-simic@hotmail.com
Apstrakt: Značaj obrazovanja za sve sfere razvoja društva je nemerljiv. Kada se radi o
rezultatima privređivanja oni su direktno uslovljeni stepenom usvojenog znanja. Preduzet-
nicima koji pokreću vlastiti biznis od velike koristi su znanja, učenja, obuke i veštine potrebne
za vlastito poslovanje. Učenje na daljinu danas je dostiglo značajan nivo kroz formalno i
neformalno obrazovanje a ono podrazumeva povezivanje polaznika sa distribuiranim obra-
zovnim resursima. U radu su analizirani uslovi i praksa obrazovanja preduzetnika u svetu
i mogućnosti upotrebe informacionih tehnologija u poboljšanju obrazovanju preduzetnika
u Srbiji.
Ključne reči: obrazovanje, informacione tehnologije, preduzetništvo.

INFORMATION TECHNOLOGIES IN EDUCATION

OF ENTREPRENEURS IN SERBIA
Joso Cindrić¹, Marija Cindrić²,Stevan Simić³
¹ Faculty for strategic and operational management, University „Union-Nikola
Tesla“, Belgrade, Serbia, joso.cindric@fpsp.edu.rs
² Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade,
Serbia, marijacindric04@gmail.com
3
Serbia, stevan-simic@hotmail.com
Abstract: Importance of education for all spheres of a society’s development is immeasur-

able. When it comes to business performance results - these are directly dependent upon the
degree of knowledge adopted. To entrepreneurs who start their own business- knowledge,
skills, competences and trainings required for their own businesses are very beneficial. Now-
adays, long distance learning has reached a substantial level through formal and informal
education, by connecting enrollees to distributed educational resources. This paper analyses
conditions and practices of entrepreneurs’ education worldwide and possibilities of employ-
ing information technologies to improve education of entrepreneurs in Serbia.
Keywords: education, information technologies, entrepreneurship.

UDC 629.3
RESEARCH ON STAKEHODLER DEMAND

IN MANUFACTURE AND EXPLOITATION OF
MOTOR VEHICLESS: STATISTICAL CUSTOMER
DEMAND ANALYSIS
Tijana Cvetic1, Oliver Momcilovic2, Radoje Cvejic2
1
Faculty ofengineering, Universityof Kragujevac, Kragujevac, Serbia, t.cvetic@kg.ac.rs
2
Belgrade, Serbia, oliver.momcilovic@fsom.edu
3
Belgrade, Serbia, radoje.cvejic@fsom.edu.rs
Abstract: Motor vehicles consumers have certain demands regarding purchase and upkeep
of motor vehicles. Consumers decision making on purchasing motor vehicles can be affected
by a set of elements regarding activities while purchasing, reasons for purchase, elements
influencing decision making, risk reduction elements while and before purchasing, brand,
various product characteristics etc.Aim of this paper is to reduce and sort elements included
in disseminated questionnaire regarding improving the quality of users of motor vehicles.
First model in this paper shows how factors influencing risk reduction when purchasing and
importance of product characteristics affects factors influencing decision making about car
purchasing.In this research there were inputs results of research project grant TR 35033 and
results from conducted questionnaire, additional research connected of modeling and using
statistical analysis (SPSS software).
Keywords: Stakeholder, Customer, Car, Motor Vehicle, Statistics, Risk

ISTRAŽIVANJE POTREBA STEJKHOLDERA U

PROIZVODNJI I EKSPLOATACIJI MOTORNIH
VOZILA: STATISTIČKA ANALIZA POTRAŽNJE
KORISNIKA
Tijana Cvetić1, Oliver Momčilović2, Radoje Cvejić2
1
Fakultet inženjerskih nauka, Univerzitet u Kragujevcu, Kragujevac ,Srbija,
t.cvetic@kg.ac.rs
2
Beograd, Srbija, oliver.momcilovic@fsom.edu,
3
Beograd, Srbija, radoje.cvejic@fsom.edu.rs
Apstrakt: Korisnici motornih vozila imaju odredjen zahteve u vezi sa kupovinom i

održavanjem motronih vozila. Na odluke potrošač o kupovini motornih vozila može uticati
niz elemenata koji se odnose na aktivnosti dok kupu, na razloge za kupovinu, elemente koji
utiču na donošenje odluka, elemente za smanjenje rizika za vreme i pre kupovine, brend,
različite karakteristike proizvoda is. Cilj ovog rada je da smanji i sortira elemente u dis-
tribuirani upitnik u vezi sa poboljšanjem kvaliteta za korisnike motornih vozila. Prvi model
u ovom radu pokazuje kako faktori utiču na smanjenje rizika pri kupovini i kako značaj i
karakteristike proizvoda utiču na donošenje odluka o kupovini vozila. U ovom radu nalaze
se rezultati donacije za istraživački projekat TR 35033 i rezultati obavljenog istraživanja,
kao i dodatna istraživanja vezana za modeliranje i korišćenje statističke analize. (SPSS
software).
Ključne reči: Stejkholder, kupac, automobil, motorno vozilo, statistika, rizik

UDC 004.056.55
PREGLED OSNOVNIH KRIPTOGRAFSKIH

NAČINA RADA
Boris Damjanović1 , Predrag Kovačević2, Velimir Dedić3
1
Beograd, Srbija, boris.damjanovic@fpsp.edu.rs
2
Beograd, Srbija, predrag.kovacevic@fpsp.edu.rs
3
Beograd, Srbija, velimir.dedic@fpsp.edu.rs
Apstrakt: Danas se za kriptografsku zaštitu velikih količina podataka intenzivno koriste

simetrični blokovski algoritmi. Osobina blokovskih algoritama je da će dva identična bloka
koja se nalaze u okviru otvorenog teksta kojeg šifrujemo istim ključem kao rezultat dati
identične blokove šifrata. Ovaj nedostatak blokovskih algoritama doveo je do pojave brojnih
različitih kriptografskih načina rada (modes of operation). U ovom članku će biti predstav-
ljeni najvažniji kriptografski načini rada.
Ključne reči: Kriptografija, simetrični blokovski algoritmi, kriptografski načini rada

AN OVERVIEW OF BASIC CRYPTOGRAPHIC

MODES OF OPERATION
Boris Damjanovic1 , Predrag Kovacevic2, Velimir Dedic3
1
Faculty for strategic and operational management, University „Union-Nikola
Tesla“, Belgrade, Serbia, boris.damjanovic@fpsp.edu.rs
2
Tesla“, Belgrade, Serbia, predrag.kovacevic@fpsp.edu.rs
3
Tesla“, Belgrade, Serbia, velimir.dedic@fpsp.edu.rs
Abstract: Today, symmetric block algorithms are intensively used for cryptographic protec-
tion of large amounts of data. The feature of block algorithms is that two identical blocks of
open text enciphered with the same key will result in identical blocks of ciphertext. This lack
of block algorithms leads to the appearance of a number of different cryptographic modes of
operation. This article will present the most important cryptographic modes of operation.
Keywords: Cryptography, symetric block algorithms, modes of operation

UDC 373.3/.4.: 37.014.5
ŠKOLSKO RAZVOJNO PLANIRANJE -

STRATEŠKI PROCES
Katarina Diklić
Osnovna škola ,,Vuk Karadžić” Surčin, Beograd, Srbija
katarinadiklic@gmail.com
Apstrakt: Školski razvojni plan je strateški dokument kojim se definišu prioriteti u okviru
obrazovno-vaspitnog rada. Njegova izrada i donošenje zakonska je obaveza svake škole.
Cilj ovog plana je unapređenje rada škole, tj. podizanje na viši nivo. Donosi se na period
od tri do pet godina o čemu odlučuje škola. U njega treba da su uključeni svi akteri koji
učestvuju u obrazovno-vaspitnoj delatnosti škole; od učenika, roditelja, nastavnika, pred-
stavnika lokalne samouprave i ostalih. Iako je naš obrazovni sistem dosta centralizovan,
razvojni plan je ipak put ka decentralizaciji u uslovima koliko je to moguće. U radu se raz-
matra značaj i funkcija razvojnog planiranja škole. Studijom slučaja prikazan je primer
dobre prakse.
Ključne reči: planiranje, razvojni plan, škola

SCHOOL DEVELOPMENT PLANNING

A STRATEGIC PROCESS
Katarina Diklic
Elementary School “Vuk Karadžić” Surčin, Belgrade, Serbia,
katarinadiklic@gmail.com
Abstract: The School Development Plan is a strategic document defining the priorities of
education and training. Its creation and adoption by law is the responsibility of each school.
The aim of this plan is to improve the school’s work up to a higher level. It is made for a pe-
riod of three to five years, which is decided by the school. It should involve all the actors par-
ticipating in the educational and educational activities of the school; from students, parents,
teachers, representatives of local self-government and others. The paper deals with what is
important to the development planning of each school. Based on the case study, the school
development plan of the Vuk Karadžić Elementary School from Surčina was presented.
Keywords: planning, development plan, school

UDC 368:339.13(497.11)
RAZVOJ TRŽIŠTA OSIGURANJA U REPUBLICI

SRBIJI
Maja Dimić1, Olja Arsenijević2, Polona Šprajc3
1
Fakultet za poslovne studije i pravo Univerzitet Union Nikola Tesla, Beograd, Srbija
maja.dimic@fpsp.edu.rs
2
Fakultet za poslovne studije i pravo Univerzitet Union Nikola Tesla, Beograd, Srbija
olja.arsenijevic@fpsp.edu.rs
3
Fakultet za organizacijske vede Univerzitet u Mariboru, Kranj, Slovenija
polona.sprajc@fov.uni-mb.si
Apstrakt: U radu je dat prikaz razvoja tržišta osiguranja u Republici Srbiji u periodu
2012-2016. godina. U poređenju sa zemljama koje imaju stabilne finansijske sisteme,
domaći sektor osiguranja je još uvek nedovoljno razvijen, što potvrđuju ključni parametri
razvijenosti sektora: ostvarena premija osiguranja, portfolio osiguranja, penetracija i gusti-
na osiguranja. Dodatno, sektor osiguranja u Republici Srbiji ima skromno učešće u ukupnoj
bilansnoj sumi i kapitalu finansijskog sektora što je jedan od ključnih pokazatelja potrebe za
promovisanjem ovog oblika finansiranja kao i razvoja svesti građana o važnosti i značaju
osiguravajućih kompanija za privredni razvoj. Ohrabruje podatak da se struktura portfolia
osiguranja postepeno menja, da se povećava učešće životnog osiguranja, kao i da se iz go-
dine u godinu beleži trend rasta ostvarenih premija osiguranja.
Ključne reči: osiguravajuće kompanije, premija osiguranja, portfolio osiguranja, penetracija i

gustina osiguranja, tržište osiguranja u Republici Srbiji
DEVELOPMENT OF INSURANCE MARKET IN

REPUBLIC OF SERBIA
Maja Dimić1, Olja Arsenijević2, Polona Šprajc3
1
Serbia, maja.dimic@fpsp.edu.rs
2
Serbia, olja.arsenijevic@fpsp.edu.rs
3
Faculty of organizational studies, Univesity of Maribor, Kranj, Slovenia,
polona.sprajc@fov.uni-mb.si
Abstract: The paper provides an overview of the insurance market development in the
Republic of Serbia in the period 2012-2016. Compared to the countries with stable finan-
cial systems, the domestic insurance sector is still underdeveloped, which is confirmed by
the key development indicators: insurance premium, insurance portfolio, penetration and
insurance density. In addition, the insurance sector in the Republic of Serbia has a modest
share of balance sheet and capital. These circumstances explain the need of promoting this
type of financing as well as the importance and significance of insurance for the economic
development. In recent years, the portfolio structure of the insurance companies is changed
gradually; the share of life insurance as well as the written premiums is increased.
Keywords: insurance companies, insurance premium, insurance portfolio, penetration and

density in insurance, insurance sector in Republic of Serbia
UDC 368(477)
НЕГОСУДАРСТВЕННОЕ ПЕНСИОННОЕ
ОБЕСПЕЧЕНИЕ КАК ИНСТРУМЕНТ
УМЕНЬШЕНИЯ НАГРУЗКИ НА ПЕНСИОННЫЙ
ФОНД УКРАИНЫ
Виктория Дорош1, Елена Потемкина2 , Ирина Каминская 3
1
Луцкий национальный технический университет, Луцк, Украина,
nika_lutsk@ukr.net
2
Луцкий национальный технический университет,Луцк, Украина,
potyomkinlena@gmail.com
3
i.pushkarchuk@lntu.edu.ua
Аннотация: Пенсионная система Украины находится на этапе существенных

изменений. Реформирование этой сферы вызвано неутешительными демографи-
ческими тенденциями и низким социально-экономическим положением страны. В
частности старения нации и в свою очередь увеличение количества пенсионеров
приводит к росту пенсионных расходов, несмотря на мизерный размер пенсий.
Однако уменьшение пенсионных выплат не решит проблемы, только обеспечит
дальнейший рост бедности среди граждан пожилого возраста. В качестве альтер-
нативных вариантов можно рассматривать уменьшение количества новых пенси-
онеров, увеличение числа плательщиков пенсионных взносов, увеличение эффектив-
ного пенсионного возраста, популяризация негосударственных форм пенсионного
обеспечения и др. С учетом этих особенностей необходимо выработать векторы
последующего развития пенсионной системы для Украины.
Ключевые слова: пенсионная система, пенсионный фонд, пенсионное обеспечение, не-

государственное пенсионное страхование, общие активы негосударственных пенсион-
ных фондов
NON-STATE PENSION PROVISION AS A TOOL

TO REDUCE THE BURDEN ON THE PENSION
FUND OF UKRAINE
Victoria Dorosh1, Elena Potemkina2, Iryna Kaminska3
1
Lutsk National Technical University, Lutsk, Ukraine, nika_lutsk@ukr.net
2
Lutsk National Technical University, Lutsk, Ukraine, potyomkinlena@gmail.com
3
Lutsk National Technical University, Lutsk, Ukraine, i.pushkarchuk@lntu.edu.ua
Abstract: The pension system of Ukraine is at the stage of significant changes. Reforming
this sphere is caused by disappointing demographic trends and low socio-economic situation
in the country. In particular, aging of the nation and, in turn, an increase in the number
of pensioners leads to an increase in pension expenditures, despite the meager amount of
pensions. However, a decrease in pension payments will not solve the problem, only it will
ensure a further increase in poverty among the elderly. Alternatives may include reducing
the number of new pensioners, increasing the number of payers of pension contributions,
increasing the effective retirement age, popularizing non-state forms of pensions, etc. Given
these characteristics, it is necessary to develop vectors for subsequent development.
Keywords: pension system, pension fund, pensions, non-state pension insurance, general assets
of non-state pension funds
UDC 338.48-6:271.2(497.16)
SAVREMENI MENADŽMENT VJERSKOG

TURIZMA I MANASTIR MIHOLJSKA PREVLAKA
I BOKI KOTORSKOJ
Tripko Draganić
Mitropolija crnogorsko-primorska, SPC, Crna Gora, tripko.draganic@gmail.com
Apstrakt: U savremenom svijetu, veliki i brz razvoj informacionih tehnologija je načinio

ljude usamljenim, otuđenim i natjerao ih na ubrzan način života.U ovakvim uslovima, sva-
ki čovjek teži da odživi svoje konekcije sa religiskim ili kulturnim sverama njegovog života.
Pod ovim uslovima, mi proučavamo geografske, religiske i istoriske aspekte Prevlačkog po-
luostrva koji mogu uticati na budući razvoj turizma na ovim prostorima.Najnaznačnije
polazište ovoga prostora jeste njegov religiski aspetekt, jer Boka Kotorska je region gde je
Hrištanstvo propovijedao još Apostol Pavle u I vijeku nove ere i kasnije je kroz vjekove
postao duhovni i zvanični centar Zetske mitropolije u 13 vijeku.
Uporedo sa ovim istoriskim doprinosima i vjersko-turističkimo razvitku ovog drevnog
Manastira, u ovom radu se takođe bavimo opštim i nacionalnim strategijama vjerskog tu-
rizma u ovome regionu,stavljajući na znanje da je teku periodu 2013/2016 prvi put u istoriji
u Nacionalnoj strategiji Crne Gore prestavljen je i mogući razvitak vjerskog turizma u ovom
zalivu.Zato, naučno zaključujemo i postavljamo tezu da ovaj region,zajedno sa Manastirom
Miholjska Prevlaka kao posebnim vjerskim centrom,posjeduje veliki potencijal turističkog
i ekonomskog razvitka ovoga zaliva, te i da će kao njegovi potencijali biti tek prepoznati,
izučavani i ekspolatisani.
Ključne reči: Boka Kotorska, Poluostrvo Prevlaka, Manastir Miholjska Prevlaka, vjerski turi-
zam, menadžment vjerskog turizma, geografski i istoriski aspekt turizma, potencijali i razvitak
turizma...
CONTEMPORARY MANAGEMENT OF SERIOUS

TOURISM AND MIGRATION IN KOTORSKO
Tripko Draganić
Metropolitanate of Montenegro, Serbian Orthodox Church, Montenegro,
tripko.draganic@gmail.com
Abstract: In contemporary world, wide and deep development of informational technol-

ogy has made people feel alone, alienated and disposed to fast living standard. In these
conditions, every human being has tendency to revive his conections with religious or cul-
tural sphere of life. Under these conditions, we examine geographical, religious and histori-
cal aspects of PrevlakaPensinsula, that might affect further development of development of
tourism in this region. The most important aspect is definitely the religious one, as Boka-
Kotorska region was the place where christianity was preached by Apostle Paul personally
in 1st century and which later on, throughout the centuries, has become spiritual center
and officialcenter of Diocese of Zeta in 13th century. Besides these historical contributions
to touristic development of this Monastery, in this article we also examine the general and
national, strategic aspects of religious tourism development in this region, bearing in mind
that for the first time in history religious tourism as part of general tourism strategy has
been added to National Strategy of Montenegro for the period 2013/2016. In the end, we
bring conclusion that this area, with MiholjskaPrevlaka Monastery as it central point has
enormous potential in future touristic and economic development of this region, that is yet
to be more deeply recognized, studied and exploited.
Keywords: Prevlaka Peninsula, Miholjska Prevlaka Monastery, religious tourism, geoghraphi-

cal and historical aspects of tourism, tourism development
UDC 314.116(470.1/.6)
PROBLEMS OF THE POPULATION

REPRODUCTION IN THE RUSSIAN NORTH
Viktor Fauzer1, Lybov Kuratova2, Galina Fauzer3
1
Federal state budgetary establishment of science Institute of socio-economic and
energy problems of the North, Komi Science Centre Ural Branch of the Russian
academy of sciences, Syktyvkar, Russian Federation, fauzer@iespn.komisc.ru
2
academy of sciences, Syktyvkar, Russian Federation, lyubov_kuratova@list.ru
3
academy of sciences, Syktyvkar, Russian Federation, gfauzer@iespn.komisc.ru
Abstract: The Russian North loses the population, possessing unique professional skills,
capable of working in the sectors of the «northern» specialization, adapted to the harsh
climatic conditions since the early 1990s. Despite the fact that the main component of popu-
lation loss is migration outflow, the article focuses on the fertility and mortality problems.
This is explained by the fact that migrants in their majority remain within Russia and thus
do not reduce the demographic potential of the country. Mortality, however, reduces the
current population and not always in the elderly. Fertility, on the one hand, reimburses the
natural decline in the population, and on the other hand, determines the future size of the
population. In this regard, the study of reproduction in the North of Russia is relevant and
timely. The work is based on statistical data for 1990-2017. All processes are considered at
three levels: the Russian North, in its Asian and European parts, in individual subjects. Par-
ticular attention is paid to the life expectancy, as an integral characteristic of the mortality
rate. All demographic indicators are compared with the average Russian level and northern
countries.
Keywords: The Russian North, population, fertility, mortality, life expectancy

ПРОБЛЕМЫ ВОСПРОИЗВОДСТВА
НАСЕЛЕНИЯ РОССИЙСКОГО СЕВЕРА
Виктор Фаузер1, Любовь Куратова 2, Галина Фаузер3
1
ФГБУН Институт социально-экономических и энергетических проблем
Севера Коми научного центра Уральского отделения РАН, г. Сыктывкар,
Российская Федерация, fauzer@iespn.komisc.ru; http://vvfauzer.ru
2
Российская Федерация, lyubov_kuratova@list.ru
3
Российская Федерация, gfauzer@iespn.komisc.ru
Аннотация: С начала 1990-х гг. Российский Север теряет население, обладающее

уникальными профессиональными навыками, способное работать в отраслях «се-
верной» специализации, адаптированное к суровым климатическим условиям. Не-
смотря на то, что главной компонентой убыли населения является миграционный
отток, в статье основное внимание уделено проблемам рождаемости и смерт-
ности. Объясняется это тем, что мигранты в своем большинстве остаются в
пределах России и тем самым не уменьшают демографический потенциал страны.
Смертность же сокращает текущее население и не всегда в старших возрастах.
Рождаемость, с одной стороны, возмещает естественную убыль населения, а с дру-
гой – определяет будущую численность населения. В этой связи изучение режима
воспроизводства населения Севера России является актуальным и своевременным.
Работа построена на материалах статистики за период с 1990 по 2017 г. Все про-
цессы рассмотрены на трех уровнях: по Северу России в целом, по его азиатской и
европейской частям, по отдельным субъектам. Особое внимание уделено ожидае-
мой продолжительности предстоящей жизни, как интегральной характеристики
уровня смертности. Все демографические показатели сравниваются со среднерос-
сийским уровнем и северными странами.
Ключевые слова: Север России, население, рождаемость, смертность, ожидаемая

продолжительность жизни.
UDC 314.113(470.1/.6)
DEMOGRAPHIC APPROACH TO ESTIMATION

OF SUSTAINABLE DEVELOPMENT IN RUSSIAN
NORTHERN REGIONS
Viktor Fauzer1, Andrey Smirnov2, Tatyana Lytkina3
1
academy of sciences, Syktyvkar, Russian Federation, fauzer@iespn.komisc.ru
2
academy of sciences, Syktyvkar, Russian Federation, av.smirnov.ru@gmail.com
3
academy of sciences, Syktyvkar, Russian Federation, tlytkina@yandex.ru
Abstract: The article describes the transition of countries and regions to the Concept of
Sustainable Development, analyzes the basic UN documents that define the concept and
criteria of sustainable development. Demographic indicators highlighted from international
systems of sustainable development indicators. They are complemented by indicators that
reflect the degree of demographic problems in the Russian North. All northern regions are
ranked by the degree of demographic sustainability: critical, low, medium, high. The text
concludes that the integral index of demographic sustainability is a new tool for managing
the sustainable development of regions.
Keywords: Russian North, sustainable development, demographic sustainability.

ДЕМОГРАФИЧЕСКИЙ ПОДХОД К ОЦЕНКЕ

УСТОЙЧИВОГО РАЗВИТИЯ СЕВЕРНЫХ
РЕГИОНОВ РОССИИ
Виктор Фаузер1, Андрей Смирнов2, Татьяна Лыткина3
1
Федеральное государственное бюджетное учреждение науки Институт
социально-экономических и энергетических проблем Севера Коми научного
центра Уральского отделения РАН, г. Сыктывкар, Российская Федерация,
fauzer@iespn.komisc.ru
2
центра Уральского отделения РАН, г. Сыктывкар, Российская Федерация,
av.smirnov.ru@gmail.com
3
центра Уральского отделения РАН, г. Сыктывкар, Российская Федераци,
tlytkina@yandex.ru
Аннотация: Рассматриваются вопросы перехода стран и отдельных регионов к

Концепции устойчивого развития; приводится анализ основных документов ООН,
определяющих понятие и критерии устойчивого развития. В международных си-
стемах показателей по оценке устойчивого развития в отдельную группу выде-
лены демографические показатели. Они дополнены показателями, отражающими
остроту демографических проблем Севера России. На их основе все северные реги-
оны ранжированы по степени демографической устойчивости: критическая, низ-
кая, средняя, высокая. Делается вывод, что интегральный индекс демографической
устойчивости является новым инструментом по управлению устойчивым разви-
тием регионов.
Ключевые слова: Север России, устойчивое развитие, демографическая устойчи-

вость.
UDC 316.66-053.6(470)
АНАЛИЗ И СОВЕРШЕНСТВОВАНИЕ
УПРАВЛЕНИЯ ГОСУДАРСТВЕННОЙ
МОЛОДЁЖНОЙ ПОЛИТИКОЙ В РОССИЙСКОЙ
ФЕДЕРАЦИИ
(НА ПРИМЕРЕ ГАТЧИНСКОГО МУНИЦИПАЛЬНОГО РАЙОНА
ЛЕНИНГРАДСКОЙ ОБЛАСТИ)
Алексей Гарявин1, Даниил Сергеев2

1
Петербург, Российская Федерация, aleksei_garyavin@mail.ru
2
Петербург, Российская Федерация, Sergeev.9494@mail.ru
Аннотация: В статье анализируется анализ и совершенствование управление го-

сударственной молодежной политикой в Российской Федерации. Данные аспекты
рассматриваются на примере деятельности Комитета по физической культуре,
спорту, туризму и молодежной политике Администрации Гатчинского муници-
пального района Ленинградской области за 2014 – первый квартал 2017 года.
Ключевые слова: управление, молодежная политика, государственная молодежная

политика, Ленинградская область, Гатчинский муниципальный район, Администра-
ция Гатчинского муниципального района, Комитет по физической культуре, спорту,
туризму и молодежной политике
ANALYSIS AND IMPROVEMENT OF

GOVERNMENT YOUTH POLICY MANAGEMENT
IN THE RUSSIAN FEDERATION
(ON THE EXAMPLE OF GATCHINSKY MUNICIPAL DISTRICT LENINGRAD
REGION)
Alexey Garyavin1, Daniil Sergeev2

1
Saint-Petersburg State Agrarian University, Saint-Petersburg, Russian Federation,
aleksei_garyavin@mail.ru
2
Saint-Petersburg State Agrarian University, Saint-Petersburg, Russian Federation,
Sergeev.9494@mail.ru
Abstract: The article analyzes the analysis and improvement of the management of state
youth policy in the Russian Federation. These aspects are considered on the example of the
Committee for Physical Culture, Sport, Tourism and Youth Policy of the Administration
of the Gatchina Municipal District of the Leningrad Region for 2014 – the first quarter of
2017.
Keywords: Management, Youth Policy, State Youth Policy, Leningrad Region, Gatchina Mu-
nicipal District, Administration of Gatchina Municipal District, Committee for Physical Cul-
ture, Sports, Tourism and Youth Policy
UDC 336.2
005.3
CONCEPTUAL BASIS OF TAX PLANNING OF AN

ENTERPRISE
Yaroslava Glushchenko
National Technical University of Ukraine Igor Sikorsky Kyiv Polytechnic Institute,
Kyiv, Ukraine, slavina.ivc@gmail.com
Abstract: The article develops a concept of tax planning of an enterprise from the point
of view of process, system and situational approaches to management. The definition of the
concept of tax planning of the enterprise is given; the purpose and the task are defined. It
is proposed to distinguish tax liabilities and tax burden of the enterprise as objects of tax
planning of enterprises. Subjects of tax planning are represented by owners of the enterprise
and managers of the higher and middle levels of management. Principles of consistency,
continuity, flexibility, balance, optimality, multivariance are defined as principles of tax
planning. Correlation of tax planning and other management functions, namely organiza-
tion, motivation, accounting, analysis and control, is defined.
Keywords: tax planning, tax burden, taxes, fees, process, system and situational approach
КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ НАЛОГОВОГО

ПЛАНИРОВАНИЯ ПРЕДПРИЯТИЯ
Ярослава Глущенко
Национальный технический университет Украины имени Игоря Сикорского,
Киев, Украина, slavina.ivc@gmail.com
Аннотация: В статье разработана концепция налогового планирования предпри-

ятия с позиций процессного, системного и ситуационного подходов к управлению.
Дано определение понятия налогового планирования предприятия, определены его
цели и задачи. В качестве объектов налогового планирования предприятий пред-
ложено выделять налоговые обязательства и налоговую нагрузку предприятия.
Субъекты налогового планирования представлены владельцами предприятия и
менеджерами высшего и среднего уровней управления. В качестве принципов нало-
гового планирования выделены принципы системности, непрерывности, гибкости,
сбалансированности, оптимальности, многовариантности. Определена взаимос-
вязь налогового планирования с другими функциями управления: организацией, мо-
тивацией, учетом, анализом и контролем.
Ключевые слова: налоговое планирование, налоговая нагрузка, налоги, сборы, процесс-

ный, системный и ситуационный подходы
UDC 321.7
NEPOSREDNA DEMOKRATIJA-IDEAL
DEMOKRATIJE
Dragan Golijan1, Amira Delić2
1
Srbija, dragan.golijan@fpsp.edu.rs
2
Internacionalni univerzitet Travnik, Travnik, Bosna i Hercegovina
Apstrakt: Puna neposredna demokratija je ideal današnjeg društva, gde bi svi punoljetni
građani vršili zakonodavnu vast bez posebno izabranog zakonodavnog organa. Takav oblik
demokratije je neostvariv ne samo u državi, već ni u opštinama.U nekim Švajcarskim kan-
tonima ovaj oblik se dešava, međutim u većini država se rjeđe koristi. Za neke oblike direk-
tne demokratije kao što su zborovi građana, narodna inicijativa i druge ne postoji ni interes
građana (vjerovatno zbog sumnje da će uspjeti). Svi ovi oblici neposredne demokratije su i
oblik kontrole i uticaja na zakonodavni organ.
Ključne reči: demokratija, plebiscit, zbor građana, narodni veto, peticija, narodna inicijativa,
referendum
DIRECT DEMOCRACY - THE IDEAL OF

DEMOCRACY
Dragan Golijan1, Amira Delic2
1
Serbia, dragan.golijan@fpsp.edu.rs
2
International University, Travnik, Bosnia and Herzegovina
Abstract: Full direct democracy is the ideal of today’s society, where all adult citizens
would have a legislative power without a specially elected legislative body. Such a form of
democracy is insurmountable not only in the country but also in the municipalities. In some
Swiss cantons this form happens, however, in most of the countries it is less commonly used.
For some forms of direct democracy such as citizens’ assemblies, national initiatives and
others there is no interest of citizens (probably because of doubt that they will succeed). All
these forms of direct democracy are both a form of control and influence on the legislature.
Keywords: democracy, plebiscite, citizens’ assembly, national veto, petition, national initiative,
referendum.
UDC 347.821/.823(497.11)
623.746-519
KONTROLA I ZAŠTITA VAZDUŠNOG PROSTORA

U REPUBLICI SRBIJI
Miodrag Gordić1, Ivan Petrović2, Predrag Gordić3
1
Srbija, miodrag.gordic@ fpsp.rdu.rs
2
Univerzitet odbrane u Beogradu, Beograd, Srbija, ivanpetrovic1977@gmail.com
3
Kancelarija saveta za nacionalnu bezbednost i zaštitu tajnih podataka Srbije,
Beograd, Srbija, gordicpredrag @ gmail.com
Apstrakt: Razvoj informacione tehnologije i tehnoloških rešenja u vidu bespilotnih letelica

dovele su do pojave novih oblika ugrožavanja vazdušnog prostora. Ova ugrožavanja su
moguća kako u miru, tako i u oružanom sukobu. Narastanje ovakvog vida pretnji zajed-
no sa stalno prisutnom pretnjom terorističkog delovanja značajno se usložila realizacija
zadatka kontrole i zaštite vazdušnog prostora. Ovaj zadatak u Republici Srbiji realizuje
Kontrola letenja SMATSA u koordinaciji sa jedinicama vida Ratnog Vazduhoplovstva i
protivvazduhoplovne odbrane. Zajednički jedinice ovog vida Vojske i Kontrola letenja d.o.o.
SMATSA realizuju, uslovno govoreći, veoma složenu operaciju kontrole i zaštite vazdušnog
prostora. Rad pored uvoda i zaključka se sastoji još iz dveceline. U prvoj celini je pojmovno
određena operacija kontrole i zaštite vazdušnog prostora uz, klasifikaciju snaga koje u njoj
učestvuju u miru, kao način funkcionisanja ovih snaga u slučaju povrede vazdušnog pros-
tora. U drugoj celini su opisane potencijalne mirnodopske pretnje, čija povreda vazdušnog
prostora, u slučaju neadekvatnog reagovanja snaga, koje realizuju zadatak kontrole i zaštite
vazdušnog prostora, može da dovede do ozbiljnih posledica po bezbednost građana, materi-
jalnih dobara i prirodne sredine Republike Srbije.
Ključne reči: Kontrola i zaštita vazdušnog prostora, protivvazduhoplovna odbrana, dron,

vazduhoplov.
AIR SPACE CONTROL AND PROTECTION IN

REPUBLIC OF SERBIA
Miodrag Gordic1, Ivan Petrović2, Predrag Gordic3
1
Serbia, miodrag.gordic@ fpsp.rdu.rs
2
University of Defence, Begrade, Serbia, ivanpetrovic1977@gmail.com
3
The Office of the National Security Council and Classified Information Protection,
Belgrade, Serbia,
gordicpredrag @gmail.com
Abstract: The development of IT and technological solutions in form of unmanned aerial

vehicles led to have led to the new forms of air space threatening. These threats are possible
both in peace and in armed conflict. Increasing this form of threat along with the threat of
terrorist activity has significantly complicated the realization of the air space control and
protection.. This task is area of responsibility of the Serbian and Montenegro Air Traffic and
Surveillance Agency (SMATSA), in the coordination with Serbian Air Force and Air Defense
(AFAD). Together, both side by side, the very complex mission and operation of air space
controlling and protecting is realized. Besides the introduction and conclusion, the paper
consists of two chapters. The first chapter conceptually explains the control and protection of
air space, morefurther explains operation and classification of forces that take part in peace-
time operation as well as the forces operation model in case of violation of the airspace. In
the second chapter potential threats to peace are described, in case of airspace violation,
when inadequate forces response can lead to serious consequences for the safety of citizens,
material goods and the natural environment of the Republic of Serbia.
Keywords: Air Space Control and Protection, Air Defense, Dangerous Substances, Drone, Air-
craft.
UDC 174
005.95
ПРЕДСТАВЛЕНИЯ О КАРЬЕРЕ В НАУЧНОМ

ДИСКУРСЕ ПОСТИНДУСТРИАЛЬНОГО
ОБЩЕСТВА.
Наталия Гура1, Ирина Сингаевская2
1
ВУЗ Университет экономики и права «КРОК», Киев, Украина, tfclub@ukr.net
2
irinas@krok.edu.ua
Аннотация: Статья содержит теоретический обзор представлений о карьере в со-

временной организационной психологии. Объясняется связь карьеры с субъектив-
ным и объективным представлением об успехе. Автор описывает трансформа-
ции рынка труда и требований к профессионалу в постиндустриальном мире, что
определяет взгляд на карьеру как на элемент осознанной жизненной стратегии –
личный биографический проект по реализации человеком его личностно-профессио-
нального потенциала. Объясняется специфика представлений о карьере в научных
школах постсоветского пространства. Раскрыто значение профессиональной мо-
бильности как индивидуального ресурса и социального феномена. Показано, что в
современных условиях профессиональна карьера является ведущей сферой социаль-
ной самореализации личности, обозначена взаимосвязь профессионального и лич-
ностного развития.
Ключевые слова: карьера, профессиональная самореализация, профессиональная мо-

бильность, удовлетворенность карьерой, субъективный и объективный успех.
CONCEPTS OF CAREER IN THE SCIENTIFIC

DISCOURSE OF THE POST-INDUSTRIAL
SOCIETY
Natalia Gura1, Irina Singaevskaya2
1
«KROK» University, Kiyv, Ukraine, tfclub@ukr.net
2
«KROK» University, Kiyv, Ukraine, irinas@krok.edu.ua
Abstract: The research paper presents a theoretical overview of the concepts of a career in
the modern organizational psychology. The relationship between career and the subjective
and objective view of success is explained. The author describes the transformation of the la-
bour market and the requirements for a professional in the postindustrial world, thus deter-
mining the view of a career as an element of a conscious life strategy - a personal biographi-
cal project for the realization of personal and professional potential of an individual. The
specifics of ideas about a career in scientific schools of the post-Soviet space are explained.
The meaning of professional mobility as an individual resource and social phenomenon
is revealed. It is shown that in the modern conditions a professional career is the leading
sphere of social self-realization of an individual; the relationship between professional and
personal development is indicated.
Keywords: career, professional self-realization, professional mobility, career satisfaction, sub-

jective and objective success.
UDC 005.591.6(497.11)
INOVATIVNI POTENCIJALI MSP KAO FAKTOR

INDUSTRIJSKOG RAZVOJA REPUBLIKE SRBIJE
Ivana Ilić1, Radoljub Tomić2, Dejan Ilić3, Milun Kokanović4
1
Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“,
Beograd, Srbija, ivana.ilic@fsom.edu.rs
2
Beograd, Srbija, radoljub.tomic@fsom.edu.rs
3
Srbija, dejan.ilic@fpsp.edu.rs
4
Beograd, Srbija, milun.kokanovic@fsom.edu.rs
Apstrakt: Inovacije u savremennom društvu važne su na nivou održivog razvoja i efek-

tivnog zadovoljenja stalno narastajućih potreba društva posredstvom unapređenja rasta i
razvoja preduzeća u kojima se odvijaju različiti inovativni procesi u vezi ostvarivanja novih
proizvoda, tehnologija i procesa. Mala i srednja preduzeća (MSP) moraju da stvaraju ino-
vacije, jer su na tržištu pod stalnim pritiskom konkurencije. U današnje vreme, stvaranje
jake inovativne sposobnosti jedan je od glavnih zadataka MSP. Cilj ovog rada je da ukaže
na probleme i naglasi potrebu za uspostavljanjem sistema razvoja inovativnih aktivnosti
u sektoru MSP u Republici Srbiji, kao i da da doprinos kroz preporuke u domenu jačanja
uloge inovativnih MSP.
Ključne reči: Inovacije, pokazatelji inovativnosti, inovacione performanse, MSP, konkurencija.

INNOVATIVE POTENTIALS OF SMES AS A

FACTRO OF INDUSTRILA DEVELOPMENT IN
THE REPUBLIC OF SERBIA
Ivana Ilić1, Radoljub Tomić2, Dejan Ilić3, Milun Kokanović4
1
Belgrade, Serbia, ivana.ilic@fsom.edu.rs
2
Belgrade, Serbia, radoljub.tomic@fsom.edu.rs
3
Serbia, dejan.ilic@fpsp.edu.rs
4
Belgrade, Serbia, milun.kokanovic@fsom.edu.rs
Abstract: Innovations in a modern society are important at the level of sustainable devel-
opment and effective satisfaction of the constantly growing needs of society through promo-
tion of growth and development of companies in which various innovative processes are
taking place in connection with the realization of new products, technologies and processes.
Small and medium-sized enterprises (SMEs) must create innovations because they are con-
stantly under copetetors pressure. Nowadays, creating strong innovative capabilities is one
of the main tasks of SMEs. The aim of this paper is to point out problems and emphasize
the need for establishing a system of development of innovative activities in the SME sector
in the Republic of Serbia, as well as to contribute through recommendations in the field of
strengthening the role of innovative SMEs.
Keywords: Innovations, indicators of innovation, innovation performance, SMEs, competition.

UDC 338
МИНИМУМ ФИНАНСИРОВАНИЯ ПРИ ПОИСКЕ

ПУТИ РАЗВИТИЯ БИЗНЕСА
Наиль Исрафилов1, Дмитрий Гвоздарев2
1
Петербург, Российская Федерация, nti2009@yandex.ru
2
Петербург, Российская Федерация, gdagd2303@rambler.ru
Аннотация: В данной статье рассматривается проблема раскрытия основных пу-

тей организации и развития малого бизнеса при очень незначительном финанси-
ровании извне или при полном его отсутствии [2, c. 180-186].В статье раскрыва-
ется проблема иобосновывается идея минимизации затрат на создание бизнеса.
Выделяются и описываются характерные особенности каждого из четырех вари-
антов развития.Первый путь: обратиться в структуры поддержки предпринима-
тельства за содействием в использовании различных государственных специаль-
ных программ поддержки малого бизнеса. Второй: начать с нуля самостоятельно
развитие и становление бизнеса, основанного на собственной идее. Третий: по-
купка готового (существующего) бизнеса. И четвертый: организация собственно-
го бизнеса с использованием торговой марки и технологии известной компании,
т.е.использование франчайзинга. В статье раскрыты преимущества и недостат-
ки каждого варианта организации и развития малого бизнеса с предоставлением
возможности нашему читателю выбора наиболее приемлемого для него пути.
Ключевые слова: малый бизнес, свое дело, организация, бизнес-идея, пути развития,
оценка
MINIMUM FINANCING FOR SEARCHING FOR

BUSINESS DEVELOPMENT
Nail Israfilov1, Dmitriy Gvozdarev2
1
Federation, nti2009@yandex.ru
2
Federation, gdagd2303@rambler.ru
Abstract: Disclosed are the main ways the organization and development of small busi-
ness with very little outside funding or its absence, that is expected to minimize the cost of
business creation. The first way: contact the business support structure for assistance in the
use of various special state support of small business programs. The second is to start from
scratch on their own development and growth of the business, based on his own idea. Third,
the purchase of finished (existing) business. And the fourth: the organization of their own
business using the trademark and technology well-known company, ie the use of franchising.
Reveals the advantages and disadvantages of each option, the organization and development
of small businesses with the possibility of our readers choose the most suitable way for him.
Keywords: small business, a business, an organization, a business idea, the development, eval-
uation
UDC 502.131.1
316.334.5
MENADŽMENT LJUDSKIH RESURSA

Bojana Ivanković
Tehno Vinča d.o.o Beograd, Srbija, bojana.ivankovic@tehnovinca.com
Apstrakt: Ostvarivanje poslovnog uspeha kompanije zavisi od ljudi koji u njoj rade i koji
treba da se trude da budu bolji i drugačiji od drugih, primenjujući savremene tehnologije
da taj uspeh ostvare. Ljudi, kao najvažniji resurs svake organizacije i upravljanje njihovim
mogućnostima i ponašanjem je proces koji je veoma kompleksan i odgovoran i kojim treba
upravljati na mudar i human način. Aktivnosti koje su uključene u proces upravljanja ljud-
skim resursima mogu direktno da utiču, pozitivno ili negativno, na performanse jedne or-
ganizacije. Da bi se proučili svi principi zaposlenosti u organizaciji, primena menadžmenta
ljudskih resursa kao oblasti nauke je od ključnog značaja. Menadžment ljudskih resursa, kao
upravljačka funkcija sprovodi niz aktivnosti u organizaciji, od planiranja, preko vođenja i
kontrole, pa samim tim direktno utiče na zaposlene. Ova naučna disciplina se posebno
dinamično počela razvijati osamdesetih godina, modifikujući se i nadograđivajući , pod
uticajem demografskih i globalizacijskih promena, ekonomskih promena i promena radnog
zakonodavstva,kao i razvojem savremenih tehnologija, a naročito IT sektora.
Ključne reči: ljudski resursi, savremene tehnologije, IT sektor, uspeh, organizacija

HUMAN RESOURCES MANAGEMENT

Bojana Ivankovic
Tehno Vincha, Belgrade, Serbia, bojana.ivankovic@tehnovinca.com
Abstract: Achieving the business success of a company depends on the people working in
it and who should strive to be better and different from others, applying modern technolo-
gies to achieve this success. People, as the most important resource of each organization and
managing their capabilities and behavior, is a process that is very complex and responsible
and needs to be managed in a wise and humane way. Activities that are involved in the
human resources management process can directly affect, positively or negatively, the per-
formance of an organization. In order to examine all the principles of employment in the
organization, the application of human resources management as a science field is crucial.
Human Resource Management, as a management function, carries out a series of activities
in the organization, from planning, through management and control, and thus directly
affects employees. This scientific discipline began to develop particularly dynamically in
the 1980s, modifying and upgrading, under the influence of demographic and globalization
changes, economic changes and changes in labor legislation, as well as the development of
modern technologies, and especially the IT sector.
Keywords: human resources, modern technologies, IT sector, success, organization

UDC 314.15
ZNAČAJ GLOBALNOG TRENDA CIRKULACIJE

MOZGOVA
Nikolaj Ivannikov1, Nevena Krasulja2, Gordana Đuretić3
1
Srbija, nikolaj.ivannikov@fpsp.edu.rs
2
Srbija, nevena.krasulja@fpsp.edu.rs
3
Srbija, gordana.djuretic@fpsp.edu.rs
Abstract: U današnjem društvu znanja, ljudima se pruža veliki broj mogućnosti da

studiraju, rade i žive u različitim zemljama širom sveta. U tom kontekstu, do skoro je
migracija kvalifikovanog kadra u druge zemlje bila je posmatrana kao gubitak za zem-
lju porekla, odnosno kao odliv mozgova. Zemlja ostaje bez stručnjaka, kao i novca koji je
uložila u njihovo obrazovanje, pa tako i mogućnost za daljim ekonomskim razvojem po-
lako pada. Sa druge strane, zemlje u koje se migrira doživljavaju velike benefite. Međutim,
prema novijim shvatanjima, ovaj process ne mora uvek imati negativne konotacije. Koncept
cirkulacije mozgova zamenio je koncept odliva mozgova, ističući da globalna mobilnost
kvalifikovanog kadra može doneti koristi ne samo jednoj zemlji već čitavim regionima. U
ovoj situaciji dolazi do razmene znanja i ideja na globalnom nivou, što upravo i jeste pre-
duslov za dalji razvoj ekonomije bazirane na znanju.
Keywords: Odliv mozgova, cirkulacija mozgova, znanje, razvoj, migracija

THE SIGNIFICANCE OF GLOBAL PHENOMENON

OF BRAIN CIRCULATION
Nikolaj Ivannikov1, Nevena Krasulja2, Gordana Djuretic3
1
Serbia, nikolaj.ivannikov@fpsp.edu.rs
2
Serbia, nevena.krasulja@fpsp.edu.rs
3
Serbia, gordana.djuretic@fpsp.edu.rs
Abstract: In today’s knowledge society, people have a great deal of opportunities to study,
live and work in countries around the globe. In that context, the migration of qualified
personnel to other countries was seen as a loss for country of origin, or as a brain drain.
The country remains without experts, as well as the money it invested in their education,
and thus the possibility for further economic development is slowly decreasing. On the other
hand, the countries in which they migrate experience great benefits. However, according to
recent understandings, this process does not always have a negative connotation. The brain
circulation concept has replaced the concept of brain drain, stressing that global mobility
of skilled personnel can benefit not only one country but entire regions. In this situation,
knowledge and ideas are exchanged at the global level, which is the precondition for further
development of the knowledge-based economy.
Keywords: Brain drain, brain circulation, knowledge, development, migration

UDC 004.738.5:339
ULOGA INTERNETA U SAVREMENOM

POSLOVANJU
Milan Janković1, Adriana Jović Bogdanović2, Hristina Radović3
1
Fakultet za poslovne studije i pravo Univerzitet „Union-Nikola Tesla“, Beograd,
Srbija, milan.jankovic@fpsp.edu.rs
2
Srbija, adriana.jovic.bogdanovic@fpsp.edu.rs
3
Srbija, hristina.radovic@fpsp.edu.rs
Apstrakt: U eri digitalne ekonomije Internet predstavlja jedno od najznačajnijih tehnoloških

dostignuća koje se primenjuje u poslovanju. On pruža brojne poslovne mogućnosti i stvara
konkurentske prednosti kompanijama koje ga primenjuju. Internet se može definisati kao
globalna, javno dostupna mreža svih mreža, ali i kao komunikaciona infrastruktura koja
omogućava međusobno povezivanje mreža širom sveta. U poslovne svrhe Internet se može
koristiti na više načina i imati višestruku ulogu i značaj. Poslovna upotreba Interneta don-
osi niz prednosti, ali i nedostataka. Međutim, on može postati veoma efikasan poslovni alat,
ukoliko se upotrebi na pravilan način. To znači da Internet treba da postane integralni deo
strategije poslovanja.
Ključne reči: Internet, Internet tehnologija, elektronsko poslovanje, strategija

THE ROLE OF INTERNET IN CONTEMPORARY

BUSINESS
Milan Janković1, Adriana Jović Bogdanović2, Hristina Radovic3
1
Faculty of Business Studies and Law University „Union-Nikola Tesla“, Belgrade,
Serbia, milan.jankovic@fpsp.edu.rs
2
Faculty of Business Studies and Law University „Union-Nikola Tesla“, Belgrade,
Serbia, adriana.jovic.bogdanovic@fpsp.edu.rs
3
Serbia, hrisitna.radovic@fpsp.edu.rs
Abstract: In the era of digital economy, Internet represents one of the most important
technological achievements applied in business. It provides numerous business opportuni-
ties and creates competitive advantages to the companies. The Internet can be defined as a
global, publicly available network of all networks as well as a communications infrastruc-
ture that enables networks around the globe to interconnect. For business purposes, the
Internet can be used in many ways, have multiple roles and be of great importance. Business
use of Internet has many advantages, as well as disadvantages. However, if used properly, it
can be very effective business tool. This means that Internet should become an integral part
of business strategy.
Keywords: Internet, Internet technology, electronic business, strategy

UDC 004.738.1:339(497.11)
PRIMENA E-POSLOVANJA U REPUBLICI SRBIJI:

STANJE I PERSPEKTIVE RAZVOJA
Milan Janković1, Bojan Marinković2, Hristina Radović3
1
Srbija, milan.jankovic@fpsp.edu.rs
2
Srbija, student master studija, marinkovicbojan10@gmail.com
3
Srbija, hristina.radovic@fpsp.edu.rs
Apstrakt: Razvoj i primena informaciono-komunikacionih tehnologija je dovela do

nastanka novog koncepta u poslovanju- elektronskog poslovanja. Za razliku od razvijenih
zemalja, Republika Srbija nije na pravi način iskoristila svoje šanse i potencijale u ovoj
oblasti. Primena elektronskog poslovanja u svim oblastima i razvoj informacionog društva
predstavlja jedan od njenih prioritetnih ciljeva. Uprkos brojnim naporima i aktivnostima
državnih organa još uvek postoji neiskorišćeni potencijal u ovoj oblasti. U budućnosti će to
predstavljati glavnu razvojnu šansu naše zemlje. Zato je neophodna snažna podrška vlade
i IT stručnjaka za sprovođenje reformi u ovoj oblasti i stvaranje podsticajnog okruženja za
dalji razvoj elektronskog poslovanja.
Ključne reči: elektronsko poslovanje, internet, informaciono-komunikacione tehnologije, in-

formaciono društvo
E-BUSINESS APPLICATION IN THE REPUBLIC

OF SERBIA: CURRENT TRENDS AND
DEVELOPMENT PERSPECTIVES
Milan Janković1 , Bojan Marinković2, Hristina Radovic3
1
Serbia, milan.jankovic@fpsp.edu.rs
2
Serbia, student Master studies, marinkovicbojan10@gmail.com
3
Serbia, hristina.radovic@fpsp.edu.rs
Abstract: Development and applicaton of information and communication technologies

have caused the emergence of a new business concept-electronic business. In contrary to
developed countries, Republic of Serbia has not properly used its chances and potentials in
this area. The application of electronic business in all areas and the development of informa-
tion society is one of its priorities for the future. Despite the numerous efforts and activities
of state authorities, there is still unutilized potential in this area. In the future, this will
certainly be the key development opportunity for our country. Due to this fact, in this area
it will be needed intensive support by governement and IT experts in order to successfully
implement reforms in this area and create an incentive environment for the further develop-
ment of electronic business.
Keywords: electronicbusiness, internet, information and communication technologies, infor-

mation society
UDC 665.6
504.5
THE INFLUENCE OF IRREGULAR EXPLOITATION

OF OILAND ITS DERIVATIVES IN THE
ENVIRONMENT
Miljojko Janosevic1, Srboljub Nikolic2, Nikola Veljkovic3, Djurdjijana Ilic4
1
Military Academy, Belgrade, Serbia, janosevicmiljojko@gmail.com
2
Military Academy, Belgrade, Serbia, srboljub.nikoli@yahoo.com
3
Military Academy, Belgrade, Serbia, Veljkovic.nikola010@outlook.com
4
Military Academy, Belgrade, Serbia, ilicdjina@yahoo.com
Abstract: This paper presents an overview of oil and oil derivatives in relation to their
environmental impact due to improper exploitation of these extremely important resources.
This work can be useful in terms of determining the relationship between the environment
and oil derivatives. Also, we hope that this work will serve as the basis for a future guide
in the field of further research, and the development of some better technologies, and more
efficient systems for protection of human lives and environmental protection.
Keywords: oil, derivatives, ecology, resources, environment

UTICAJ NEREGULARNE EKSPLOATACIJE

NAFTNIH POLJA I NJEGOVIH DERIVATA NA
PRIRODNU OKOLINU
Miljojko Janošević1 , Srboljub Nikolić 2 , Nikola Veljković3 , Đurđijana Ilić4
1
Vojna Akademija, Beograd, Srbija, janosevicmiljojko”gmail.com
2
Vojna Akademija, Beograd, Srbija, srboljub.nikoli@yahoo.com
3
Vojna Akademija, Beograd, Srbija, Veljkovic.nikola010@outlook.com
4
Vojna Akademija, Beograd, Srbija, ilicdjina@yahoo.com
Apstrakt: U ovom radu prikazan je pregled nafte i naftnih derivata u odnosu životnu sred-
inu zbog nepravilne eksploatacije ovih izuzetno važnih resursa. Ovaj rad može biti koristan
u smislu odredjivanja odonsa izmedju okoline i naftnih derivata. Takodje, nadamo se da će
ovaj rad poslužiti kao osnova budućeg vodiča u oblasti daljih istraživanja i razvoja kvalitet-
nijih tehnologija i efikasnijih sistema za zaštitu ljudskih života i životne sredine.
Ključne reči: nafta, derivati, ekologija, resursi, okruženje

UDC 338.1(497.11)
332.135(497)
PRIVREDNI RAZVOJ SRBIJE 2014-2016 U

ODNOSU NA REGION ZAPADNOG BALKANA
Milica Kaličanin1, Nina Savić2, Zoran Kaličanin3
1
Srbija, milica.kalicanin@fpsp.edu.rs;
2
Fakultet za ekonomiju, finansije i administraciju, Univerzitet Metropolitan,
Beograd, Srbija, savic.nina18@gmail.com
3
Srbija, zoran.kalicanin@fpsp.edu.rs
Apstrakt: U ovom radu autori istražuju privredni razvoj Srbije i zemalja zapadnog Balka-
na u poslednje tri godine. Autori su rad organizovali kroz tri celine. Prva celina podrazume-
va analizu ranijih radova i stavova referentnih autora na datu temu i mogućnosti primene
njihovih stavova na današnje uslove. Druga celina je teorijsko razmatranje pitanja i izazo-
va vezanih za ekonomski razvoj, kao i povezivanje privrednog razvoja i rasta sa tehničkim
progresom i makroekonomskom konkurentnošću. Treća celina odnosi se na različite aspekte
privrednog razvoja te podrazumeva analizu dva najznačajnija pokazatelja, a to je analiza
pokazatelja bruto domaćeg prihoda i analiza bruto domaćeg prihoda po glavi stanovnika
kako Srbije, tako i zemalja zapadnog Balkana. Ovo istraživanje ističe izazov odvojenog pos-
matranja privrednog rasta od ostalih pokazatelja i faktora ekonomskog stanja jedne zem-
lja kao i značaj posmatranja privrednog razvoja jedne zemlje u odnosu na šire društveno
okruženje u regionu.
Ključne reči: privredni razvoj, zapadni Balkan, pokazatelji

ECONOMIC DEVELOPMENT OF SERBIA 2014-

2016 IN RELATION TO THE REGION OF THE
WESTERN BALKANS
Milica Kalicanin1, Nina Savic2, Zoran Kalicanin3
1
Serbia, milica.kalicanin@fpsp.edu.rs
2
Faculty of Economics, Finance and Administration, Metropolitan University,
Belgrade, Serbia, savic.nina18@gmail.com
3
Serbia, zoran.kalicanin@fpsp.edu.rs
Abstract: In this paper, the authors explore the economic development of Serbia and the
countries of the Western Balkans in the last three years. The authors organized the work
through three parts. The first part involves an analysis of earlier works and views of refer-
ence authors on a given topic and the possibility of application their thesis on today’s condi-
tions. The second continent is theoretical consideration of issues and challenges related to
economic development, as well as linking economic development with economic growth,
technical progress and macroeconomic consistency. The third part, in which various as-
pects of economic development are explored, implies the analysis of two most important
indicators, which is the analysis of indicators of gross domestic income and analysis of gross
domestic income per capita of both Serbia and the Western Balkan countries. This research
highlights the challenge of a separate observation of economic growth from other indicators
and factors of the economic situation of one country and the importance of observing the
economic development of a country in relation to the wider social environment in the region.
Keywords: economic development, Western Balkans, indicators

UDC 004:330
SOCIAL AND ECONOMIC CHALLENGES IN

TRANSITION TO THE DIGITAL ECONOMY
Mikhail Kanavtsev1, Alla Popova2
1
mvkanavtsev@gmail.com
2
prepais@mail.ru
Abstract: modern society is in the process of transition to a new concept of development,

based on a fundamentally different model of social production, in comparison with the
industrial one. The new model of production, which assumes continuous technological pro-
gress in all spheres of public life, has receivedthe name “digital economy”. The article con-
siders the existing conditions for the development of the digital economy in Russia, as well
as measures of the state policy to support this process. Part of the article is devoted to the
analysis of short-term, medium-term and strategic problems related to the transition to the
digital economy, and ways to overcome them. The significance of such measures as raising
the level of digital literacy of the population, reengineering business processes, transforming
the financial system, changing the criteria for assessing the level of economic development of
the territories is substantiated.
Keywords: digital economy, social and economic development, management

DRUŠTVENI I EKONOMSKI IZAZOVI U

TRANZICIJI U VEZI SA DIGITALNOM
EKONOMIJOM
Mihail Kanavcev1, Ala Popova2
1
Sanktpeterburški državni agrarni univerzitet, Sankt Peterburg, Ruska Federacija,
mvkanavtsev@gmail.com
2
Sanktpeterburški državni agrarni univerzitet, Sankt Peterburg, Ruska Federacija,
prepais@mail.ru
Apstrakt: Savremeno društvo nalazi se u procesu prelaska na novi koncept razvoja zasno-
vanog na fundamentalno drugačijem modelu društvene proizvodnje u poredjenju sa indus-
trijskom. Novi model proizvodnje, koji podrazumeva kontinuirani tehnološki napredak u
svim sferama javnog života, dobio je naziv “digitalna eknomija”. Ovaj rad razmatra postojeć
uslove za razvoj digitalne ekonomije u Rusiji, kao i mere državne politike za podršku ovom
procesu. Jedan deo rada posvećen je analizi kratkoričnih, srednjoročnih i strateških prob-
lema vezanih za prelazak na digitalnu ekonomiju i načine njihovog prevazilaženja. Značaj
ovakvih mera vidimo u podizanju nivoa digitalne pismenosti stanovništva, re-inženjeringu
poslovnih procesa, transformacji finansijskog sistema, promeni kriterijuma za procenu
nivoa ekonomoskog razvoja teritorija.
Ključne reči: digitalna eknomija, društveni i ekonomski razvoj, upravljanje

UDC 338.48-6:7/8
316.7
ТУРИСТСКАЯ ДЕЯТЕЛЬНОСТЬ
КАК МЕХАНИЗМ СОВРЕМЕННЫХ
СОЦИОКУЛЬТУРНЫХ ТРАНСФОРМАЦИЙ
Александра Карцева1, Владана Лилич2
1
Санкт-Петербургский государственной аграрный университет, Санкт-
Петербург, Пушкин, Российская Федерация, gasespb@mail.ru
2
Факультет бизнеса и права,Университет «Унион – Николa Теслa», Белград,
Сербия, vladana.lilic@fpsp.edu.rs
Аннотация: в статье рассматривается ретроспективный анализ истоков появления ту-

ризма как социального явления, можно также проследить ряд социокультурных факторов,
которые помимо экономических, религиозных и политических, имели существенное влияние
на трансформацию туризма как социального явления.Рассматривая именно социокультур-
ные факторы, необходимо четко определить ситуацию, социальные перемены, в рамках
которых они зарождались, выявить степень трансформации человеческих потребностей в
переходный период и его влияние на сам феномен туризма.
Ключевые слова: туризм,социокультурные трансформации,деловой, массовый, культурный

виды туризма, взаимодействие культур.
ТOURIST ACTIVITY AS A MECHANISM

OF MODERN SOCIOCULTURAL
TRANSFORMATIONS
Aleksandra Karceva1, Vladana Lilic2
1
gasespb@mail.ru
2
Serbia, vladana.lilic@fpsp.edu.rs
Abstract: In the article we consider a retrospective analysis of the origins of tourism as

a social phenomenon, we also trace a number of socio-cultural factors that, in addition to
economic, religious and political, have a significant impact on the transformation of tour-
ism as a social phenomenon. Considering the socio-cultural factors, it is necessary to clearly
define the situation, the social changes within which they originated, to identify the degree
of transformation of human needs in the transition period and its impact on the phenom-
enon of tourism.
Keywords: tourism, socio-cultural transformations, business, mass, cultural types of tourism,

interaction of cultures.
UDC 504.5/.7:631.1(470.1/.6)
ЭКОЛОГИЧЕСКИЕ АСПЕКТЫ РАЗВИТИЯ

СЕЛЬСКОГО ХОЗЯЙСТВА СЕВЕРО-
ЗАПАДНОГО РЕГИОНА РОССИИ
Александр Картошкин1, Валерий Беляков2, Ирина Белинская3
1
Петербург-Пушкин, Российская Федерация
2
Петербург-Пушкин, Российская Федерация
3
Петербург-Пушкин, Российская Федерация, belinska@yandex.ru
Аннотация: Анализируется экологическое состояние сельской местности, связанное с раз-

витием сельскохозяйственного производства; приводятся инновационные решения, позволя-
ющиев сочетании с законодательным регулированием, совершенствованием учебного процес-
са в университетах, академиях и институтах сельскохозяйственного профиля и развитием
международного сотрудничества в данной сфереминимизировать результаты техногенного
воздействия на окружающую среду.
Ключевые слова: сельская местность, образование, экологическая безопасность, здоровье

ENVIRONMENTAL ASPECTS OF DEVELOPMENT

AGRICULTURE THE NORTH-WEST REGION OF
RUSSIA
Alexander Kartoshkin1, Valeriy Belyakov2, Irina Belinskaia3
1
Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin,
Russian Federation
2
Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin,
Russian Federation
3
Federation, belinska@yandex.ru
Abstract: The article analyzes the ecological state of rural areas associated with the devel-
opment of agricultural production; provides innovative solutions to minimize the results of
anthropogenic impact on the environment. This process should be carried out in the complex
of legislative regulation, improvement of the educational process in agricultural universities
and the development of international cooperation
Keywords: rural area, education, environmental safety, health

UDC 005.96
ТЕОРЕТИЧЕСКИЕ ПОДХОДЫ К ОЦЕНКЕ

ЧЕЛОВЕЧЕСКОГО КАПИТАЛА
Елена Кажанова1, Елена Чижова2
1
Белгородский государственный технологический университет им.
В.Г.Шухова, Белгород, Российская Федерация, lenin280284grad@yandex.ru,
kazanova.ey@bstu.ru
2
Белгородский государственный технологический университет им.
В.Г.Шухова, Белгород, Российская Федерация,
сhizhova_elena@mail.ru; chizhova.en@bstu.ru
Аннотация: Статья посвящена проблемам измерения человеческого капитала. Ав-

торы анализируют существующие теоретические подходы к оценке человеческого
капитала, указывают их положительные стороны и недостатки. Концентриру-
ется внимание на необходимости использования уровневого подхода, позволяющего
получить наиболее полное представление о потенциале человеческих ресурсов. Де-
лается вывод о недостаточном применении в практике отечественных предпри-
ятий разработанных в теории методик оценки человеческого капитала, указаны
причины такого положения.
Ключевые слова: человеческий капитал, структура человеческого капитала, челове-

ческие ресурсы, методики оценки человеческого капитала.
THEORETICAL APPROACHES TO THE

ASSESSMENT OF HUMAN CAPITAL
Elena Kazanova1, Elena Chizhova2
1
Russian Federation, lenin280284grad@yandex.ru, kazanova.ey@bstu.ru
2
Russian Federation, сhizhova_elena@mail.ru; chizhova.en@bstu.ru
Abstract: The article is devoted to the problems of measuring human capital. The authors
analyze the existing theoretical approaches to the assessment of human capital, indicate
their advantages and disadvantages. Focuses attention on the need to use the level approach,
allowing a more complete picture of the potential of human resources. The conclusion about
insufficient application in practice of the domestic enterprises developed in the theory of
methods of an estimation of human capital is drawn, the reasons of such provision are
specified.
Keywords: human capital, human capital structure, human resources, methods of human
capital evaluation.
UDC 005.511:338.43(476)
LOGISTICS INFRASTRUCTURE AS A
COMPONENT OF THE NATIONAL PROMOTION
SYSTEM
Natallia Kireyenka1, Angelina Kosova2
1
National Academy of Sciences of Belarus, Minsk, Belarus,
natallia_kireenko@ mail.ru
2
National Academy of Sciences of Belarus, Minsk, Belarus, mihalina@inbox.ru
Abstract: Summarizes theoretical, methodological and practical problems of logistics and

logistics infrastructure, their role and place in the system of modern agrarian business. The
tendencies of logistics development in the national agroindustrial complex of Belarus are
justified in the context of the functioning of the logistics infrastructure of the republic. A
set of scientifically substantiated directions for improving the logistics infrastructure in the
agrarian sector has been developed, taking into account the regulatory legal, organizational,
economic and financial conditions of management.
Keywords: logistics, logistics infrastructure, agro-industrial complex, logistics center, efficiency.

ЛОГИСТИЧЕСКАЯ ИНФРАСТРУКТУРА
КАК СОСТАВЛЯЮЩАЯ НАЦИОНАЛЬНОЙ
СИСТЕМЫ ПРОДВИЖЕНИЯ
Наталья Киреенко1, Ангелина Косова2
1
Институт системных исследований в АПК Национальной академии наук
Беларуси, Минск, Республика Беларусь, natallia_kireenko@mail.ru
2
Институт системных исследований в АПК Национальной академии наук
Беларуси, Минск, Республика Беларусь, mihalina@inbox.ru
Аннотация: В статье обобщены теоретические, методологические и практиче-

ские проблемы логистики и логистической инфраструктуры, их роль и место в
системе современного аграрного бизнеса. Обоснованы тенденции развития логи-
стики в национальном АПК Беларуси в контексте функционирования логистиче-
ской инфраструктуры республики. Разработан комплекс научно обоснованных на-
правлений по совершенствованию инфраструктуры логистики в аграрной отрасли
с учетом нормативно-правовых, организационных, экономических и финансовых
условий хозяйствования.
Ключевые слова: логистика, логистическая инфраструктура, агропромышленный

комплекс, логистический центр, эффективность.
UDC 502.131.1
316.334.5
РАЗВИТИЕ КОНЦЕПТУАЛЬНЫХ ОСНОВ

ЛОГИСТИКИ В КОНТЕКСТЕ УСТОЙЧИВОГО
РАЗВИТИЯ
Инна Коблянская
Сумский национальный аграрный университет, Сумы, Украина,
koblyanska2@gmail.com
Аннотация: Исследуются трансформации концептуальных основ логистики и ло-

гистического управления в контексте парадигмы устойчивого развития. Уста-
новлено, что под влиянием концепции устойчивого развития происходит совер-
шенствование методологической основы логистической науки с учетом положений
экологической экономики и принципов индустриальной экологии; трансформация
целевых установок логистического управления с выделением также экологических и
социальных целей, отмечается расширенное трактование объекта исследования в
логистике – с учетом потоков отходов, газовых эмиссий и сточных вод как состав-
ляющих материального потока. Главный методический принцип принятия управ-
ленческих решений в логистике – анализ общих затрат также трансформируется
в связи с необходимостью оценки экологических аспектов потоковых процессов.
Ключевые слова: Логистика, зеленая логистика, логистическое управление,

устойчивое развитие, устойчивая логистика
DEVELOPMENT OF CONCEPTUAL BASES OF

LOGISTICS IN THE CONTEXT OF SUSTAINABLE
DEVELOPMENT
Inna Koblianska
Sumy National Agrarian University, Sumy, Ukraine, koblyanska2@gmail.com
Abstract: The transformations of the conceptual foundations of logistics and logistical

management in the context of the paradigm of sustainable development are explored. It is
established that under the influence of the concept of sustainable development, the methodo-
logical basis of logistics science is being improved, taking into account the provisions of the
ecological economy and the principles of industrial ecology; the transformation of logistical
management goals is related with the allocation of environmental and social goals; there is
also an expanded interpretation of the object of research in logistics - taking into account
waste streams, gas emissions and wastewater as components of the material flow. The anal-
ysis of total costs as the main methodological principle of making managerial decisions in
logistics is also transformed in connection with the need to assess the environmental aspects
of flows and their movement.
Keywords: Logistics, green logistics, logistical management, sustainable development,

sustainable logistics
UDC 316.356.4(7):159.95
NORMALNI ZAKON RASPODELE ZA

DRŽAVE SEVERNA AMERIKE: KOEFICIJENT
INTELIGENCIJE, OBRAZOVANJE I
NEJEDNAKOST
Petar Kočović1, Žaklina Kočović2, Vladimir Kočović3, Jelena Kočović4,
Tatjana Ivanović5
1
Beograd, petar.kocovic@fpsp.edu.rs
2
Mong, Beograd, Srbija, Beograd, Srbija, zaklina.kocovic@yahoo.com
3
GTech, Beograd, Srbija, kocovic.vladiir@gmail.com
4
Univerzitet u Beogradu, Mašinski fakultet, Beograd, Srbija,
jelena.kocovic@gmail.com
5
Visola škola strukovnih studija Beogradske politehnike, Beogard, Srbija,
mong.designer@gmail.com
Apstrakt: U svojoj čuvenoj knjizi “The Bell Curve” koju su napisali Ričard Hernštajn i
Čarls Marej 1994 godine, pokazano je da u SAD postoji socioekonomska hijerarhija bazira-
na na rasi i inteligenciji. Oni su pokazali da su belci na vrhu hijerarhije sa prosečnim koe-
ficijentom inteligencije od 103 i da imaju najviši socioekonomski status i primanja. Sledeća
kategorija stanovništva su Hispano, sa prosečnim koeficijentom inteligencije od 89 i sredn-
jim socioekonomskim statusom i primanjima. Na dnu lestvice su crnci sa prosečnim koefici-
jentom inteligencije od 85 i imaju najniža primanja i pripadaju najnužoj socioekonomskoj
kategoriji. Oni se sčažu da je rasna socioekonomska hijerarija najviše određena razlikama
u inteligenciji. IQ je posledica obrazovanja i želje da budemo uslešni. Nejednakost je takođe
veza između obrazovanja i želje da budemo uspešni. Ovaj rad predstavlja vezu između ova
tri parametra: želje, obrazovanja i bruto nacionalnog dohotka za savezne države Sjedin-
jenih država i Kanade.
Ključne reči: savezne države SAD, saveze države Kanade, obrazovanje, Flinov efekat, BND po
stanovniku, IQ nacija
THE NORTH AMERICAN BELL CURVE: IQ,

EDUCATION AND INEQUALITY
Petar Kocovic1, Zaklina Kocovic2, Vladimir Kocovic3, Jelena Kocovic4,
Tatjana Ivanovic5
1
Tesla“, Belgrade, Serbia, petar.kocovic@fpsp.edu.rs
2
Mong, Belgrade, Serbia, zaklina.kocovic@yahoo.com
3
GTech, Belgrade, Serbia, kocovic.vladiir@gmail.com
4
School of Mechanical Engineering, University of Belgrade, Belgrade, Serbia,
jelena.kocovic@gmail.com
5
Belgrade Polytechnic Academy, High School, Belgrade, Serbia,
mong.designer@gmail.com
Abstract: In their famous book, “The Bell Curve” Richard Herrnstein and Charles Murray
(Richard Herrnstein, Charles Murray, 1994) was showed that in the United States there is a
socioeconomic hierarchy of race and intelligence. They showed that whites are at the top of
this hierarchy with the highest average IQ (103) and the highest socioeconomic status and
earnings. Hispanics come next with an average IQ of 89 and intermediate socioeconomic
status and earnings. Blacks come last with the lowest average IQ of 85 and the lowest so-
cioeconomic status and earnings. They argued that the racial socioeconomic hierarchy is
largely determined by differences in intelligence. IQ was a consequence of education and
will to be successful. Inequality is also a link between educations and will to be successful.
This paper present link between tree parameters: will, education and GDP for citizens of the
states in the United States of America and Canada.
Keywords: states of the Canada and the United states of America, Education, Flynn effect,
GDP per capita, IQ of nations
UDC 005.96
НООМЕНЕДЖМЕНТ КАК ПРОИЗВОДНОЕ ОТ

ЭНЕРГИИ ЦИ
Виктор Коростелев
Виртуальный центр тренинга и консалтинга, Киев, Украина
viktor-korostelyov@rambler.ru
Аннотация: В статьена основе метода аналогии проводится идея о том, что фено-
мен нооменеджмента представляет своеобразное поле интеллектуальной энергии,
созданное за последние сто лет в сфере управления. И это поле, по своей сути, есть
не что иное как результат абсорбции и адаптации энергии Ци гениями бизнеса.
Вместе с тем, автор подчеркивает, что энергия Ци формирует лишь необходимые
условия, но их недостаточно для ее адекватного захвата. Лишь обладание особым
личностным механизмом – «квазоном гениальности» наделяет геном определенного
человека способностью видеть новое, неизведанное. Он играет роль своеобразного
включателя, замыкая определенные звенья в генной цепочке этого человека. Дру-
гими словами, квазон гениальности обладает возможностью придать конкретно-
му человекуобладание такими исключительными качествами, как: способность к
адекватному захвату энергии Ци, умение наделять энергией Ци своих сотрудников,
способность создавать в коллективе атмосферу синергизма и др.
Ключевые слова: нооменеджмент, энергия Ци, квазон гениальности, гении бизнеса,

поле интеллектуальной энергии
NOOMENAGEMENT, AS DERIVATIVE FROM

ENERGY QI
Viktor Korostelyov
Virtual Training and Consulting Center, Kiev, Ukraine,
viktor-korostelyov@rambler.ru
Abstract: In article, author shows the idea that the phenomenon of the noomanagement
represents the type of intellectual energy, which had been creating for the last hundred years
in the management sphere. This field, in essence, is a result of absorption and adaptation of
Qi’s energy by geniuses of business. At the same time, the author emphasizes that Qi’s energy
creates only NECESSARY conditions, but itis not enough for its adequate capture. Only pos-
session of the special personal mechanism – «kvazon of genius» – allocates a genome of a
certain person with ability to see new, which is unknown. It plays a role of a peculiar switch,
closing certain links in a gene chain of this person. To others words, «kvazon of genius» has
OPPORTUNITY to allocate the person with such exclusive qualities asability to adequate
capture Qi’senergy, ability to allocate with Qi’s energy of the employees, ability to create in
collective the atmosphere of synergism, etc.
Keywords: noomanagement, Qi’s energy, kvazon for genius, genius of business, intellectual
energy field.
UDC 005.96
ВЛАСТЬ ПОДЧИНЕННЫХ В МЕНЕДЖМЕНТЕ

Сергей Куприянов
Белгородский государственный технологический университет им. В.Г.
Шухова, Белгород, Российская Федерация, kaf-mvd@yandex.ru
Аннотация: Любая организация на каждом уровне управления сталкивается с

проблемой баланса власти руководителя и подчиненных. Несомненно, приоритет
остается за властью руководителя, но не признавать власть подчиненных, иг-
норирование ее ведет к снижению уровня эффективности управления. В данной
статье рассматривается место власти подчиненных в основных функциях ме-
неджмента, ее роли в школах управления, приводится классификация признаков
определяющих и влияющих на соотношение власти руководителя и подчиненных.
Исследовано проявление и формы влияния власти руководителя и подчиненных в
процессе управления. Понимание природы власти подчиненных, ее положительных
и негативных последствий, а также факторов, на нее влияющих позволит понять
механизм манипулирования ее и тем самым повысить эффективность менеджмен-
та.
Ключевые слова: менеджмент, власть подчиненных, влияние, лидерство, управление,

руководитель, школы и функции менеджмента, эффективность.
THE POWER OF SUBORDINATES IN

MANAGEMENT
Sergei Kupriyanov
Russian Federation, kaf-mvd@yandex.ru
Abstract: Any organization at every level of management faces the problem of the balance
of power between the head and subordinates. Undoubtedly, the priority remains for the au-
thority of the head, but not to recognize the power of subordinates and ignoring of it leads to
a decrease in the level of management effectiveness. This article examines the place of power
of subordinates in the main functions of management, its role in management schools, pro-
vides a classification of the characteristics of the manager and subordinates that determine
and influence the power ratio. The manifestation and forms of the influence of the authority
of the head and subordinates in the management process are investigated. Understanding
the nature of the authority of subordinates, their positive and negative consequences, as well
as the factors influencing it will make it possible to understand the mechanism of manipu-
lating it and thereby improve the efficiency of management.
Keywords: management, power of subordinates, influence, leadership, management, head,

schools and management functions, efficiency.
UDC 004.738.5:502.131.1
THE IMPACT OF INFORMATION AND

COMMUNICATION TECHNOLOGIES ON THE
GOALS OF SUSTAINABLE DEVELOPMENT
Lyubov Kuratova
academy of sciences, Syktyvkar, Russian Federation, lyubov_kuratova@list.ru
Abstract: The article considers information and communication technologies as a neces-

sary tool for achieving the goals of sustainable development. In the course of the study, an
indirect measurement of the informatization impact on the development of the economy was
made using the methods of correlation-regression analysis. And also a direct assessment of
the development level of the information infrastructure based on statistical data. It is shown
that a number of Sustainable Development Goals directly depend on the level of ICT devel-
opment. It has been revealed that there is a strong lag in providing access to more modern
communication networks in rural areas. The observed negative factors in the formation of
communication networks. The directions of modernization of the information infrastruc-
ture are given in the example of the Russian region.
Keywords: Information and Communication Technologies, Sustainable Development Goals,

Digital Inequality
ВОЗДЕЙСТВИЕ ИНФОРМАЦИОННО-
КОММУНИКАЦИОННЫХ ТЕХНОЛОГИЙ НА
ЦЕЛИ УСТОЙЧИВОГО РАЗВИТИЯ
Любовь Куратова
Институт социально-экономических и энергетических проблем Севера
Коми научного центра Уральского отделения РАН, г. Сыктывкар, Российская
Федерация, lyubov_kuratova@list.ru
Аннотация: В статье рассматриваются информационно-коммуникационные

технологии как необходимый инструмент для достижения Целей устойчивого
развития. В ходе исследования было проведено косвенное измерение воздействия
информатизации на развитие экономики методами корреляционно-регрессионно-
го анализа и прямая оценка уровня развития информационной инфраструктуры.
Показано, что ряд Целей устойчивого развития УР напрямую зависят от уровня
развития ИКТ. Выявлено, что cуществует сильное отставание в обеспечении до-
ступа к более современным сетям связи в сельских районах. Отмеченные негатив-
ные факторы в формировании сетей связи способствуют социальному «цифровому
неравенству». Даны направления модернизации информационной инфраструкту-
ры на примере региона России.
Ключевые слова: информационно-коммуникационные технологии, Цели устойчивого

развития, цифровое неравенство
UDC 159.98
МЕТОДОЛОГИЧЕСКИЕ ОСНОВЫ И
ТЕХНОЛОГИИ ПОДГОТОВКИ БУДУЩИХ
ПСИХОЛОГОВ К РАБОТЕ С ЛЮДЬМИ,
НАХОДЯЩИМИСЯ В ЭКСТРЕМАЛЬНЫХ
СИТУАЦИЯХ СЛУ ЖЕБНОЙ ДЕЯТЕЛЬНОСТИ
Tamaрa Kушнирoвa
k_tamara@ukr.net
Аннотация: Статья посвящена проблеме методологических основ и технологий

подготовки будущих психологов к работе с персоналом различных организаций, чья
деятельность включает работу в экстремальных ситуациях. Внимание уделено
вопросам психологической подготовки сотрудников к несению службы. Определены
концептуальные проблемы в работе психолога. Сформулирована концепция органи-
зации деятельности психолога, исходя из системы личностных смыслов. Представ-
лены основные характеристики психодиагностической, психопрофилактической,
просветительской, психоконсультативной и психокоррекционной сфер деятельно-
сти психолога. Обозначены специфические особенности психологического сопрово-
ждения деятельности персонала. Описаны главные задачи деятельности психолога
по работе с персоналом. Акцент внимания сфокусирован на необходимости фор-
мирования стойкой и целостной системы личностных характеристик и качеств
персонала, в частности, познавательных, интеллектуальных, эмоционально-во-
левых и коммуникативных. Представлена технология внедрения интерактивных
методов в процессе подготовки психологов.
Ключевые слова: методологические основы, технологии, тренинг, мотивация, экс-

тремальные ситуации, психологическая подготовка, психологическое сопровождение,
личностная готовность.
METHODOLOGICAL GROUNDS AND

TECHNOLOGIES OF FUTURE PSYCHOLIGISTS
PREPARATION TO WORK WITH PEOPLE IN
EXTREME SITUATIONS OF SERVICE
Tamara Kushnirova
«KROK» University, Kiyv, Ukraine, k_tamara@ukr.net
Abstract: The article is dedicated to the problem of methodological basis and technologies
of future psychologists preparation to work with personnel of different bodies whose activi-
ties is related to the extreme ones. The conceptual problems of the psychologist’s work are de-
termined. The concept of organization of the psychologist’s work from the system of personal
sense is formulated. The peculiarities of realization of diagnostic, preventive, educative,
counseling and correctional aspects of psychologists’ activities are analyzed. The specifica-
tions of the psychological support / escort of the staff activities are shown. The key tasks of
the psychologist’s activities with the staff are characterized. The attention is paid on the
necessity of the forming the stable system of personal features of the staff, namely, cognitive,
intellectual, emotional, strong-willed and communicative ones.
Keywords: methodological grounds, technologies, training, motivation, extreme situations,

psychological preparation, psychological support and escort, personal readiness.
UDC 005.6:658.5(477)
ОСОБЕННОСТИ ВНЕДРЕНИЯ
LEANМЕНЕДЖМЕНТА НА УКРАИНСКИХ
ПРЕДПРИЯТИЯХ
Марина Кужель1, Светлана Линовицкая2
1
Гетьмана», Киев, Украина, marinakuzhel@gmail.com
2
Гетьмана», Киев, Украина, ederastyle@yahoo.com
Аннотация: Цель материала - обобщить проблемы и перспективы внедрения прин-

ципов бережливого производства на украинских предприятиях. В силу того, что
Lean менеджмент – японская философия управления, ее не удается слепо копиро-
вать. Необходимо чутко адаптировать данную идеологию под особенности каж-
дого бизнеса. Ужесточение конкуренции, глобализация, кризисы вынуждают укра-
инские предприятия пересматривать параметры собственной эффективности,
прибегая ко множеству проверенных временем и практикой успешных компаний
методов, один из которых - Lean менеджмент. В работе предложен алгоритм вне-
дрения Lean менеджмент для украинских компаний, не имеющих опыта реализации
аналогичных проектов. Это длительный процесс, но лишь такой путь может обе-
спечить результаты.
Ключевые слова: линменеджмент, бережливое производство, инструменты

менеджмента, конкурентоспособность, концепция 6 сигм, точно в срок.
FEATURES OF INTRODUCTION OF LEAN

MANAGEMENT IN UKRAINIAN ENTERPRISES
Marina Kuzhel1, Svitlana Linovitskaya2
1
after Vadym Hetman», Kyiv, Ukraine, marinakuzhel@gmail.com
2
after Vadym Hetman», Kyiv, Ukraine, ederastyle@yahoo.com
Abstract: The purpose of the material is to generalize the problems and prospects for in-
troducing principles of lean production at Ukrainian enterprises. Due to the fact that Lean
management is a Japanese management philosophy, it can not be copied blindly. It is neces-
sary to adapt this ideology to the specific features of each business. Toughening competition,
globalization, and crises are forcing Ukrainian companies to revise their own performance
parameters, resorting to a variety of time-tested and successful practices of methods, one
of which is Lean management. The paper suggests an algorithm for implementing Lean
management for Ukrainian companies that do not have experience in implementing similar
projects. This is a long process, but only this way can provide results.
Keywords: Lean management, lean production, management tools, competitiveness, 6 sigma

concept, just in time.
UDC 340.134:[334.728:351.759.4/.5
NORMATIVNI ASPEKTI MEĐUNARODNE

REGULATIVE U OBLASTI PRIVATNE
BEZBEDNOSTI
Dejan Labović1, Siniša Dostić2, Božidar Otašević3
1
Srbija, dejan.labovic@fpsp.edu.rs
2
Srbija, sinisa.dostic@fpsp.edu.rs
3
Srbija, bozidar.otasevicc@fpsp.edu.rs
Abstract: Normativno uređenje oblasti privatne bezbednosti je od posebnog interesa za

bezbednost svake nacionalne zajednice, ali i za razvoj ukupnog demokratskog društva i po-
jedinih međunarodnih odnosa, obzirom da savremena koncepcija nacionalne bezbednosti
predstavlja sintezu bezbednosti pojedinca, društva i države. Svedoci smo, da je u sklopu
ukupnih privatizacionih procesa u društvu, privatizacija poslova bezbednosti predstavlja
neizostavni deo funkcionosanja savremene države, koja ne može uvek i svuda da pruži
potpunu zaštitu savremenih potreba privatnog i javnog interesa. Naime, adekvatnim nor-
mativnim uređenjem oblasti privatne bezbednosti, stvarju se neophodni preduslovii za
uspešno organizovanje i funkcionisanje pravnih lica, preduzetnika i fizičkih lica koja obav-
ljaju bezbednosne poslove na komercijalno-ugovornoj osnovi. S tim u vezi, u uvodnom delu
rada, dat je kratak prikaz osnovnih izvora privatne bezbednostie na nacionalnom nivou,
kao osnovno polazište pravne rgulative u ovoj oblasti bezbednosti. U centralnom delu rada
data je intencija na opšti osvrt najznačanije međunarodne regulative u oblasti privatne
bezbednosti, kojima su definisane pojedine oblasti koje su od značaja za adekvatnije ogan-
izovanje i funkcionisanje subjekata privatne bezbednosti u nacionalnim zakonodavstvima
Evrope i sveta. U vezi sa navedenim, u radu se izvodi da je međunarodno-pravna regulativa
privatne bezbednosti harmnonizovan deo privatne bezbednosti, odnosno usaglašen osnov
za legitimno postupanje i aktivnost bezbednosnih i vojnih, nacionalnih privatnih prova-
jdera bezbednosti u nacionalnim okvirima, i naročito van nacionalnih okvira.
Ključne reči: pravna regulativa, privatna bezbednost, privatno obezbeđenje, konvencija, ugo-
vor, preporuka
NORMATIVE ASPECTS OF INTERNATIONAL

REGULATION IN THE FIELD PRIVATE SECURITY
Dejan Labović1, Siniša Dostić2, Božidar Otašević3
1
Serbia, dejan.labovic@fpsp.edu.rs,
2
Serbia, sinisa.dostic@fpsp.edu.rs,
3
Serbia, bozidar.otasevicc@fpsp.edu.rs
Abstract: The normative regulation of the field of private security is of particular interest
to the security of each national community, but also to the development of a total demo-
cratic society and individual international relations, since the contemporary concept of na-
tional security is a synthesis of the security of the individual, society and the state. We are
witnesses that, as part of the overall privatization process in the society, the privatization of
security operations is an essential part of the functioning of the modern state, which can not
always and everywhere provide complete protection of contemporary needs of private and
public interest. Namely, with adequate normative regulation of the field of private security,
necessary prerequisites are created for the successful organization and functioning of legal
entities, entrepreneurs and natural persons who perform security tasks on a commercial-
contract basis.In this regard, in the introductory part of the paper, a brief overview of the
basic sources of private security at the national level is given, as a basic starting point of the
legal regulation in this area of security. In the central part of the work, there is an intent on
a general overview of the most important international regulations in the field of private
security, which define certain areas that are important for more adequate organization and
functioning of the private security entities in the national legislations of Europe and the
world. In connection with the above, it is concluded that the international legal regulation
of private security is a harmonized part of private security, that is, the harmonized basis
for the legitimate treatment and activity of security and military, national private security
providers in national frameworks, and especially outside of national frameworks.
Keywords: legal regulation, privatization of security, private security, private security,

convention, contract, recommendation.
UDC 004.42
ELEMENTI INTERAKTIVNOG DIZAJNA

I NJEGOVA PRIMENA U VIRTUELNOJ
STVARNOSTI
Mioljub Lazarević1, Svetlana Lazarević Petrović2, Tamara Petković3
1
Beograd, Srbija, mioljub.lazarevic@fpsp.edu.rs
2
Beograd, Srbija, svetlana.lazarevic@fpsp.edu.rs
3
Visoka poljoprivredna škola strukovnih studija, Šabac, Srbija,
ptamara0210@gmail.com
Apstrakt: Interaktivno dizajniranje predstavlja kontinuiran proces koji ima nekoliko faza
i nivoa, počevši od upoznavanja korisnika i njihovih potreba, do projektovanja razum-
ljivih ekrana i kontrolnih panela. Interaktivni dizajn predstavlja niz elementa koji kreiraju
doživljaj kod korisnika. Kako bi obezbedili verodostojnost ovog doživljaja, moramo obratiti
pažnju na mnoštvo faktora, a pre svega na kretanje, prostor i vreme, izgled i zvuk. Sa poja-
vom pristupačnih uređaja na tržištu, virtuelna okruženja su donela novi način interakcije
sa digitalnim sadržajem. Elektronska trgovina i veb prodavnice će se uskoro preseliti sa
ličnih računara i pametnih telefona u virtuelna okruženja.
Ključne reči: Dizajn, kompjuter, interakcija, virtuelna realnost, veb prodavnice

ELEMENTS OF INTERACTIVE DESIGN AND ITS

APPLICATION I VIRTUAL REALITY
Mioljub Lazarevic1, Svetlana Lazarevic Petrovic2, Tamara Petkovic3
1
Belgrade, Serbia, mioljub.lazarevic@fpsp.edu.rs
2
Belgrade, Serbia, svetlana.lazarevic@fpsp.edu.rs
3
Agricultural School of Applied Studies, Šabac, Serbia, ptamara0210@gmail.com
Abstract: Interactive design is a continuous process that has several stages and levels,
starting from getting to know users and their needs, to designing intelligible screens and
control panels. In order to ensure the credibility of this experience, we must pay attention
to a variety of factors, and above all to movement, space and time, appearance and sound.
With the emergence of affordable devices on the market, virtual environments have brought
a new way of interacting with digital content. Electronic store and web stores will soon be
moved from personal computers and smartphones to virtual environments.
Keywords: Design, computer, interaction, virtual reality, web shops

UDC 005.57(477)
THE IMPORTANCE OF CROSS- CULTURAL

COMMUNICATION IN BUSINESS: EVIDENCE
FROM UKRAINE
Denys Lifintsev
after Vadym Hetman”, Kyiv, Ukraine,denfcdk@gmail.com
Abstract: This paper explores the importance of cross-cultural communication in busi-

ness which has become extremely important due to the processes of globalization and digi-
talization. We focus onthe correlation between cross-cultural similarities and the level of
cooperation in international business.In our research we conduct comparative analyses of
Ukrainian culture and the culture of Ukraine’s main partners in the EU. We also explore
how cultural similarities of the countries affect the efficiency of business activity.
Keywords: cross-cultural communication, cross-cultural management, globalization, Ukraine,

European Union.
VAŽNOST MEDJUKULTURALNE KOMUNIKACIJE

U POSLOVANJU: PRIMER UKRAJINE
Denys Lifintsev
Kijevski nacionalni ekonomski univerzitet Vadim Getman, Kijev, Ukrajina,
denfcdk@gmail.com
Apstrakt: Ovaj rad istražuje važnost međukulturne komunikacije u poslu koja je postala
izuzetno važna zbog procesa globalizacije i digitalizacije. Usredsređujemo se na korelaciju
izmedju međukulturnih sličnosti i nivoa saradnje u medjunarodnom poslovanju. U našem
istraživanju vršimo komparativne analize ukrajinske kulture i kulture glavnih partnera
Ukrajine u EU. Takođe istražujemo kako kulturne sličnosti zemalja utiču na efikasnost
poslovne aktivnosti.
Ključne reči: međukulturna komunikacija, međukulturni menadžment, globalizacija,

Ukrajina, Evropska unija
UDC 005:001.895
ИННОВАЦИОННОЕ МЫШЛЕНИЕ
БИЗНЕС-ОРГАНИЗАЦИИ: СУЩНОСТНЫЕ
ХАРАКТЕРИСТИКИ ,ПРЕДПОСЫЛКИ И
ПРОЦЕСС ФОРМИРОВАНИЯ
Лариса Лигоненко
Гетьмана», Киев, Украина, larisa.ligonenko@gmail.com
Аннотация: В статье рассмотрены современные толкования содержания и отли-

чительных характеристик инновационного мышления личности и бизнес-органи-
зации. Изложены основные предпосылки формирования инновационного мышления
бизнес-организации и структуризация процесса формирования инновационного
мышления в соответствие с рекомендациями европейского стандарта на систему
инновационного менеджмента. Рассмотрены базовые положения дизайн-мышления,
который признается одним из возможных вариантов использования инновацион-
ного мышления в реальной бизнес- среде.
Ключевые слова: инновационное мышление личности, инновационное мышление биз-

нес-организации, ключевые факторы инновационного мышления, процесс инновацион-
ного мышления, дизайн-мышление.
INNOVATIVE THINKING OF BUSINESS

ORGANIZATION: ESSENTIAL
CHARACTERISTICS, PREREQUISITESAND
PROCESS OF FORMATION
Larysa Ligonenko
after Vadym Hetman”, Kyiv, Ukraine, larisa.ligonenko@gmail.com
Abstract: The article considers modern interpretations of the essence and distinctive char-
acteristics of the innovative thinking of the individual and the business organization . The
main prerequisites for the formation of innovative thinking of a business organization and
the structuring of the process of innovative thinking formation in accordance with the rec-
ommendations of the European standard for the system of innovation management are out-
lined. The basic provisions of design thinking , which is recognized as one of the possible
options for using innovative thinking in a real business environment, are considered.
Keywords: innovatory thinking of the individual, innovative thinking of the business organiza-
tions, the key factors of innovative thinking, innovative thinking process, design thinking.
UDC 502.131:001.895]:330.34
ФОРМИРОВАНИЕ ИННОВАЦИОННОЙ
ЭКОСИСТЕМЫ РЕГИОНА КАК НЕОБХОДИМОЕ
УСЛОВИЕ ЕГО ЭКОНОМИЧЕСКОГО РАЗВИТИЯ
M. Люлюченко1, Ю. Селиверстов2
1
им.В.Г.Шухова, Белгород, Российская Федерация, omml@bk.ru
2
им.В.Г.Шухова, Белгород, Российская Федерация, urisel@mail.ru
Аннотация: В современных условиях эффективное развитие любой социально-эко-

номической системы определяется ее способностью воспринимать инновации и
создавать собственные новые технологии и продукцию. В связи с этим особую ак-
туальность приобретают вопросы формированияблагоприятных условий для ин-
новационного развития государства и его структурных элементов. Данный про-
цесс находит воплощение в понятии «инновационная экосистема», которое было
введено в США и адаптировано в экономику из сферы биологии. Инновационная
экосистема является многоуровневой системой, одним из основных уровней, на ко-
торые необходимо воздействовать в условиях российской действительности – ре-
гиональный. Именно данная инновационная экосистема, по сравнению с мировой и
национальной, является более важной на этапе формирования инновационной эко-
номики.Процесс обеспечения благоприятных условий для инновационного развития
предприятий внутри региона (который может выступать и заказчиком и постав-
щиком инновации) формирует его конкурентоспособность, тем самым стимули-
рую конкурентную борьбу регионов, что, в конечном счете, приведет к повышению
уровня конкурентоспособности страны и увеличению уровня жизни населения.
Ключевые слова: инновации, экосистема, инновационное развитие, инновационная

экосистема, региональная экономика
FORMATION OF THE INNOVATION ECOSYSTEM

OF THE REGION AS A NECESSARY CONDITION
FOR ITS ECONOMIC DEVELOPMENT
M. Liuliuchenko1, Yu. Seliverstov2
1
Russian Federation, omml@bk.ru
2
Russian Federation, urisel@mail.ru
Abstract: In modern conditions, the effective development of any socio-economic system

is determined by its ability to perceive innovations and create its own new technologies and
products. In this connection, the formation of favorable conditions for the innovative de-
velopment of the state and its structural elements acquires particular urgency. This process
is embodied in the concept of “innovative ecosystem”, which was introduced in the US and
adapted to the economy from the field of biology. An innovative ecosystem is a multi-level
system, one of the main levels that must be influenced in the Russian reality – regional eco-
system. It is this innovative ecosystem, in comparison with the world and national, that is
more important at the stage of formation of an innovative economy. The process of providing
favorable conditions for the innovative development of enterprises within the region (which
can act as both the customer and the supplier of innovation) shapes its competitiveness,
thereby stimulating competition among the regions, which ultimately leads to an increase
in the level of competitiveness of the country and an increase in the standard of living of the
population.
Keywords: innovation, ecosystem, innovative development, innovative ecosystem, regional

economy
UDC 327(430:497-15)
EKONOMSKI ASPEKTI I PROBLEMI U

REALIZACIJI BERLINSKOG PROCESA
Lidija Madžar
Fakultet za finansije, bankarstvo i reviziju, Alfa BK Univerzitet, Beograd, Srbija,
lidi.madzar@gmail.com
Apstrakt: Berlinski proces je bio pokrenut na inicijativu Nemačke 2014. godine i on se

sastoji od različitih platformi, nivoa i oblika saradnje, kao i od raznih učesnika (pre svega
predstavnika Evropske unije, međunarodnih finansijskih institucija i vlada zemalja Zapad-
nog Balkana). Danas ovaj proces predstavlja važan mehanizam za strukturno i trajno pov-
ezivanje zemalja Zapadnog Balkana sa EU, unapređivanjem njihove međusobne ekonom-
ske, političke i bezbednosne saradnje. Cilj Berlinskog procesa je da unapredi privredni rast
i povezivanje, dobrosusedske odnose, regionalnu saradnju, kao i povezivanje ljudi i raz-
voj civilnog društva u zemljama Zapadnog Balkana. Ovaj rad se najpre bavi analizom
trostubne strukture Berlinske agende (diplomatska, ekonomska i društvena dimenzija) i
ekonomskog aspekta ovog procesa. Nakon toga se opisuje finansijska i tehnička uloga EU
u njemu. Posebna pažnja se posvećuje i razmatranju ostvarenih dostignuća sa poslednjeg
samita održanog u Trstu. Na kraju rada se daje pregled svih izazova, kao i unutrašnjih i
spoljnih prepreka efikasnoj realizaciji Berlinskog procesa.
Ključne reči: Berlinski proces, Evropska unija, zemlje Zapadnog Balkana, Bečki samit, Samit u
Trstu, problemi u realizaciji Berlinskog procesa
ECONOMIC ASPECTS AND PROBLEMS IN THE

BERLIN PROCESS REALIZATION
Lidija Madzar
Faculty of Finance, Banking and Auditing, Alfa BK University, Belgrade, Serbia,
lidi.madzar@gmail.com
Abstract: Germany initiated the Berlin Process in 2014. This process consists of different
platforms, levels and forms of cooperation, as well as of various participants (primarily it
composes of European Union’s representatives, international financial institutions’ syndics
and governments of the Western Balkan countries). Today, this process represents an impor-
tant mechanism for connecting structurally and permanently Western Balkans with the EU,
enhancing their mutual economic, political and security cooperation. The aim of the Berlin
process is to promote economic growth and integration, good neighborly relations, regional
cooperation, as well as connecting people and the development of civil society in the Re-
gion. The paper first deals with the three-pillar structure of the Berlin Agenda (diplomatic,
economic and social dimension) and the economic aspect of this process. It then describes
the financial and technical role of the EU in this process. Particular attention is paid to the
consideration of the achieved results from the last summit held in Trieste. At the end of the
paper, an overview of all the challenges, as well as internal and external obstacles to the ef-
fective realization of the Berlin process is given.
Keywords: the Berlin Process, the European Union, Western Balkan countries, the Vienna
Summit 2015, the Trieste Summit 2017, Berlin Process realization problems
UDC 621.395.721.5(497)
TELEFONSKA APLIKACIJA BALKAN (TAB) PODRŠKA

ZA UKLJUČIVANJE MALIH I SREDNJIH PREDUZEĆA
ZAPADNOG BALKANA U TOKOVE RASTUĆE
EKONOMIJE U POST RECESIJI, UKLJUČIVANJE
U POKRETANJU NOVOG CIKLUSA RAZVOJA
EKONOMIJE U ZEMLJAMA KOJE SU IZAŠLE IZ
RECESIJE
Ksenija Maid1, Nedžo Maid2
1
SHO Vascular, Beograd, Srbija, ksenijaineke@gmaila.com
2
SHO Vascular, Beograd, Srbija, drnedjomajd@gmail.com
Apstrakt: „Telefonska Aplikacija Balkan (TAB)“pruža podršku za uključivanje malih i

srednjih preduzeća Zapadnog Balkana u ubrzane tokove rastuće ekonomije u post recesiji,
pokretanja novog ciklusa rasta ekonomije u visoko razvijenim zemljama. TAB ima cilj
da maksimalno približi mikro i srednja preduzeća izvorima informacija novih tehnologija,
transfer znanja, razmena ideja, novih projekata, naučnih radova i inovacija.Uključivanje
mikro investitora sa različitih krajeva Zapadnog Balkana i naravno sveta. TAB preduzeće
traži partnere za realizaciju projekata „Telefonska Aplikacija Balkan (TAB)“ uz primenu
Hedžing investicije za zaštitu budućih partnera.Firmu TAB čine kvalifikovane ljudski resur-
si koji mogu da uradi vrlo sofisticirane projekte.
Ključne reči: Aplikacija Balkan, inovacija, cloud, profit, Companybook.

TELEPHONE APPLICATION BALKAN (TAB)

SUPPORT FOR THE INCLUSION OF SMALL AND
MEDIUM-SIZED ENTERPRISES IN THE WESTERN
BALKANS INTO THE EMERGING ECONOMIES OF
THE POST-RECESSION, INCLUSION IN LAUNCHING
A NEW CYCLE OF ECONOMIC DEVELOPMENT
IN THE COUNTRIES THAT EMERGED FROM THE
RECESSION
Ksenija Maid1, Nedzo Maid2
1
SHO Vascular, Belgrade, Serbia, ksenijaineke@gmaila.com
2
SHO Vascular, Belgrade, Serbia, drnedjomajd@gmail.com
Abstract: “Telephone Application Balkans (TAB)” provides support for the involvement of
small and medium enterprises in the Western Balkans accelerated flows growing economy
in the post recession, starting a new cycle of economic growth in high-income countries. TAB
aims to maximize approaches to micro and medium-sized enterprises to sources of infor-
mation of new technologies, transfer of knowledge, exchange ideas, new projects, research
papers and innovation. The inclusion of micro-investors from different parts of the Western
Balkans and the natural world. TAB company is looking for partners for projects “Telephone
Application Balkans (TAB)” with the use of hedging investments to protect future partners.
TAB company consists of qualified human resources who can do very sophisticated projects.
Keywords: Application Balkans, innovation, cloud, profit, Company book.

UDC 005.334:330.322
001.895:336
КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ
ИССЛЕДОВАНИЯ ИННОВАЦИОННО-
ИНВЕСТИЦИОННЫХ ДРАЙВЕРОВ В
ЭКОНОМИЧЕСКОЙ НАУКЕ
Ирина Малыхина
Белгородский государственный технологический университет им.В.Г.Шухова,
Белгород, Российская Федерация, imalykhina@inbox.ru
Аннотация: В условиях непростой экономической и геополитической обстановки в

мировой и российской экономике важное значение имеет эффективное функциони-
рование драйверов экономического развития. Поиск данных драйверов, точек роста
необходимо осуществлять в плоскости инновационно-инвестиционного развития
экономических систем всех уровней. Анализу концептуальных основ инновационно-
инвестиционных драйверов должно уделяться повышенное внимание в силу отно-
сительной новизны данных субъектов экономических отношений и их стратегиче-
ского значения в экономическом развитии регионов и государства в целом.
Ключевые слова: инновационно-инвестиционные драйверы, развитие, экономиче-

ская система, инновационный потенциал, инвестиционный рост.
CONCEPTUAL BASES OF RESEARCH OF

INNOVATION AND INVESTMENT DRIVERS IN
ECONOMIC SCIENCE
Irina Malykhina
Russian Federation, imalykhina@inbox.ru
Abstract: In the context of the difficult economic and geopolitical situation in the world
and national economy, it is important to effectively operate the drivers of economic develop-
ment. Search of these drivers, growth points should be carried out in the plane of innovation
and investment development of economic systems of all levels. Analysis of the conceptual
foundations of innovation and investment drivers should be given increased attention due
to the relative novelty of these subjects of economic relations and their strategic importance
in the economic development of the regions and the state as a whole.
Keywords: innovation and investment drivers, development, economic system, innovation po-
tential, investment growth.
UDC 339.13:637.1
OCENA TRŽIŠNE STRUKTURE PROIZVOĐAČA

MLEKA I MLEČNIH PROIZVODA U SRBIJI
Jelena Marinković1, Dušan Radomirović2, Nenad Marinković3
1
Novosadski sajam AD Novi Sad, Novi Sad, Srbija, marinkovicj22@gmail.com
2
J.P Urbanizam Novi Sad, Novi Sad, Srbija, dusan.radomirovic@gmail.com
3
Slobodna carinska zona AD Novi Sad, Novi Sad, Srbija,
nenadmarinkovicjj@gmail.com
Abstract: Proizvodnju dobara u Srbiji karakteriše prisutnost stranog kapitala, domi-

nantan položaj malog broja preduzeća i neizvesnost malih proizvođača. Kao odličan
reprezentativni primer nametnulo se tržište proizvođača mleka i mlečnih proizvoda u našoj
zemlji. Za potrebe ovog rada sprovedeno je istraživanje tržišta mlekara u Srbiji, odnos-
no industrije mleka i mlečnih proizvoda. Struktura tržišta, sa aspekta konkurencije, nije
obećavajuća, i male mlekare se susreću sa ekonomsko-tržišnim nevoljama. S obzirom da svi
veliki proizvođači u bilo kojoj tržišnoj grani „sanjaju“ o dominantnom položaju na tržištu,
ispostavlja se da je upravo ova industrijska grana vrlo pogodna za tako nešto jer je dozvolila
da se stvori oligopol.
Ključne reči: mlečna industrija, istraživanje tržišta, tržišno učešće , oligopol
MARKET STRUCTURE EVALUATION OF

PRODUCERS OF MILK AND DAIRY PRODUCTS
IN SERBIA
Jelena Marinkovic1, Dusan Radomirovic2, Nenad Marinkovic3
1
Novi Sad Fair, Novi Sad, Serbia, marinkovicj22@gmail.com
2
Urbanism Novi Sad, Novi Sad, Serbia, dusan.radomirovic@gmail.com
3
Free Customs Zone, Novi Sad, Serbia, nenadmarinkovicjj@gmail.com
Abstract: The production of goods in Serbia is characterized by the presence of foreign cap-
ital, the dominant position of a small number of companies and uncertainty of small pro-
ducers. An excellent representative example isthe market of the milk producers and dairy
products in our country. For the purpose of this study it was conducted a market research of
dairiesindustry in Serbia. The structure of the market, in terms of competition, is not very
promising, where small dairies are facing economic and market troubles. Given that all the
major manufacturers in any market branch “dream” of a dominant position in the market, it
turns out that this industry is very suitable for it because it alloweded to create an oligopoly.
Keywords: dairy industry, market research, market share, oligopoly

UDC 007:711]:336
ANALIZA RAZLIČITIH MOGUĆNOSTI

FINASIRANJA SMART CITY PROJEKATA I
INICIJATIVA
Branko Marković1, Dejan Ilić2, Nikolaj Ivannikov3
1
Prointer ITSS Banja Luka, Bosna i Hercegovina, markovic_m_b@yahoo.com
2
Srbija, dejan.ilic@fpsp.edu.rs
3
Srbija, nikolaj.ivannikov@fpsp.edu.rs
Apstrakt: Pojava novih Informaciono komunikacionih tehnologija (ICT) kao i pojava

koncepta Industrija 4.0, ubrzalo je digitalnu transformacije ekonomije, transformaciju
javnog sektora i lokalne samouprave,ali jeubrzalo i razvoj „Smart City“ koncepta.Naveden-
im konceptom gradovi i regije se transformišu u pravcudostizanja više efikasnosti lokalne
samouprave, višeg kvaliteta života građana, redukcije potrošnje energije i negativnog uti-
caja na životnu sredinu. Smart City koncept, danas pedstavlja dominantan pravac razvoja
urbanih sredina pa su sve brojnije i inicijative i pojedinačni projekti u navedenom domenu.
To je razlog i osnovni cilj što se u radu razmatraju različite mogućnosti i različite metode
finasiranja projekata upravo iz navedenog domena.
Ključne reči: Smart City, projekti, inicijative, finansiranje, strateška transformacija

ANALYSIS OF THE DIFFERENT POSSIBILITIES

FOR SMART CITY PROJECTS AND INITIATIVES
FINANCING
Branko Marković1, Dejan Ilić2, Nikolaj Ivannikov3
1
Prointer ITSS Banja Luka, Bosnia and Herzegovina, markovic_m_b@yahoo.com
2
Serbia, dejan.ilic@fpsp.edu.rs
3
Serbia, nikolaj.ivannikov@fpsp.edu.rs
Abstract: The emergence of new Information and Communication Technology (ICT) and
the emergence of the Industry 4.0 concept has accelerated the digital transformation of the
economy, the transformation of the public sector and local self-government, but also accel-
erated the development of the Smart City concept.With the mentioned concept, cities and
regions are transformed towards achieving more efficiency of local self-government, higher
quality of life of citizens, reduction of energy consumption and negative impact on the en-
vironment. The Smart City concept today is the dominant direction for the development of
urban areas, and more and more numerous initiatives and individual projects in this do-
main are becoming increasingly common in practice. This is the reason why the basic goal
is why the paper discusses different possibilities and different methods of financing projects
from the specified domain.
Keywords: Smart City, projects, initiatives, financing, strategic transformation

UDC 336.76
OPTIMIZACIJA PORTFOLIJA
Branka Marković1, Marinko Markić2
1
Američki Northwest Univerzitet, Travnik, Bosna i Hercegovina,
larix.mb@gmail.com
²Američki Nortwest Univerzitet, Travnik, Bosna i Hercegovina,
marinko.markic1958@gmail.com
Apstrakt: Svrha ovog rada je analiza uloge i značaj moderne portfolijo teorije.Problemi koji
se javljaju kod preduzeća koja žele investirati u nove projekte ,je odrediti optimalni portfolio
za određenu aktivu i određenu količinu kapitala.Optimizacija portfolija nije jednostavan
zadatak , zbog toga što se istovremeno mora postići dva osnovna cilja:maksimalno očekivani
profit i minimizacija troškova, koji se mogu javiti zbog niza ograničenja.Investicija, bez
rizika, u praksi ne postoji.U teoriji postoje investicije , kod kojih nam je poznat novčani tok,
pri čemu je profit deterministička vrijednost, a standardna devijacija(odstupanje) nula.
Svaka odluka o investiranju ima svoje ciljeve i vremenski okvir , na osnovu toga se utvrđuje
optimalni portfolio koji uključuje rizik, a koji će biti u mogućnosti da podnese investitor.
Ključne reči: portfolio, rizik, vrijednosnice,stopa povrata

OPTIMIZATION OF PORTFOLIO
Branka Marković1, Marinko Markić²
1
American Northwest University, Travnik, Bosnia and Herzegovina,
larix.mb@gmail.com
²American Nortwest University, Travnik, Bosnia and Herzegovina,
marinko.markic1958@gmail.com
Abstract: The purpose of this paper is to analyze the role and significance of the Modern
Portfolio Theory (MPT). Problems encountered by companies that want to invest in new
projects are to determine the optimal portfolio for a particular asset and a certain amount
of capital. Port optimization is not a simple task, because simultaneously it has to achieve
two basic goals: maximum expected profit and cost minimization, which may be due to a
number of constraints.Investment, without risk, does not exist in practice. In theory, there
are investments where we know the cash flow, where the profit is a deterministic value
, standard deviation (zero deviation). Each investment decision has its own goals and a
timeframe, which determines the optimal portfolio that includes the risk and which it will
be able to submit to the investor.
Keywords: portfolio, risk, securities, rate of return

UDC 332.1(477)
ЭКОНОМИЧЕСКАЯ ПРИРОДА
ВОЗНИКНОВЕНИЯ ДИФФЕРЕНЦИАЦИИ
В УРОВНЯХ РАЗВИТИЯ ОТДЕЛЬНЫХ
ТЕРРИТОРИЙ УКРАИНЫ
Виктория Медведь
Сумский национальный аграрный университет, Сумы, Украина.,
viktoriya.medved.snau@gmail.com
Аннотация: В статье рассмотрено особенности возникновения дифференциации

в уровнях развития отдельных территорий Украины. Исследовано диапазоны раз-
личий основных параметров экономического развития регионов. Обоснованы ос-
новные элементы механизма государственного перераспределения добавленной
стоимости через вертикальные и горизонтальные трансферты. Предложены ме-
роприятия по преодолению различий в социально- экономическом развитии терри-
торий.
Ключевые слова: регион, региональное развитие, выравнивание, стимулирования,

дифференциация экономического развития
THE ECONOMIC NATURE OF THE EMERGENCE

OF DIFFERENTIATION IN THE LEVELS OF
DEVELOPMENT OF INDIVIDUAL TERRITORIES
OF UKRAINE
Viktoriya Medved
Sumy National Agrarian University, Sumy, Ukraine,
viktoriya.medved.snau@gmail.com
Abstract: The article considers the peculiarities of the origin of differentiation in the levels
of development of individual territories of Ukraine. The ranges of differences in the main
parameters of the economic development of the regions are explored. The main elements of
the mechanism of state redistribution of value added through vertical and horizontal trans-
fers are substantiated. Proposed measures to overcome the differences in the socio-economic
development of the territories.
Keywords: region, regional development, leveling, incentives, differentiation of economic de-

velopment.
UDC 663/664:366.63(476)
346.548:663/664(476)
ОСОБЕННОСТИ ОБЕСПЕЧЕНИЯ
ИНФОРМИРОВАННОСТИ НАСЕЛЕНИЯ
РЕСПУБЛИКИ БЕЛАРУСЬ В СФЕРЕ
ПРОДОВОЛЬСТВЕННОЙ БЕЗОПАСНОСТИ И
ЗДОРОВОГО ПИТАНИЯ
Светлана Мицкевич
Институт системных исследований в АПК НАН Беларуси
mitskevich-s@rambler.ru
Аннотация: Выявлена значимость и особенностей информирования населения Ре-

спублики Беларусь в сфере продовольственной безопасности и здорового питания;
определены основные направления и методы информирования, а также критерии
оценки его эффективности по каждому элементу коммуникационной модели; про-
веден количественный анализ размещения информационных материалов по иссле-
дуемой тематике в электронных средствах массовой информации.
Ключевые слова: информирование, продовольственная безопасность, здоровое

питание, направления и методы информирования, оценка эффективности
информирования.
THE REPUBLICAN SCIENTIFIC UNITARY

ENTERPRISE «THE INSTITUTE OF SYSTEM
RESEARCH IN AGROINDUSTRIAL COMPLEX OF
NAS OF BELARUS»
Sviatlana Mitskevich
The Republican Scientific Unitary Enterprise «The Institute of System Research in
Agroindustrial Complex of NAS of Belarus», Minsk, Belarus,
mitskevich-s@rambler.ru
Abstract: The significance and peculiarities of informing the population of the Republic
of Belarus in the field of food security and healthy nutrition was revealed in this article; the
main directions and methods of informing, as well as the criteria for evaluating its effective-
ness for each element of the communication model, were identified; a quantitative analysis
of the placement of information materials on the topics studied in electronic media was
conducted.
Keywords: informing, food safety, healthy eating, directions and methods of informing, evalu-
ation of information effectiveness.
UDC 631.95
METHODOLOGICAL APPROACH TO
TRANSITION TO ENVIRONMENTALLY SOUND
FARMING
Vladislav Minin1, Aleksandr Briukhanov2, Igor Subbotin3
1
Institute for Engineering and Environmental Problems in Agricultural Production
(IEEP), Saint Petersburg, Russian Federation, minin.iamfe@mail.ru
2
(IEEP), Saint Petersburg, Russian Federation
3
Abstract: The paper considers development of transition methodology of agricultural en-

terprises to environmentally sound operation depending on their specific characteristics.
For this purpose, several farms in Leningrad Region and other parts of North-West Russia
were selected and surveyed in terms of manure management. Detailed farm information
was stored in the specially created database. Large poultry and pig companies are obliged
to switch to best available techniques of manure handling. Large cattle farms can use a
wider range of environmentally friendly techniques. Small agricultural enterprises, private
farmers and personal smallholdings can consider the transition to organic and biology-
based production. IEEP has developed above 60 manure handling plans, or Technological
Regulations, governing processing and application of animal/poultry manure as an organic
fertiliser on a particular farm. Introduction of Technological Regulations reduces nitrogen
emissions to water bodies by 15-20%, and phosphorus emissions – by 3-8%, average. Com-
puter-aided information system for selecting promising manure handling technologies was
developed to assist agricultural producers. It uses the farm data and offers an optimal solu-
tion for waste management. For organic farms, the software “Organic Farmer Assistance” is
under development. To fill it with required information, a set of field experiments was set at
IEEP experimental station.
Keywords: agricultural enterprises, environmentally sound farming

METODOLOŠKI PRISTUP TRANZICIJI KA

EKOLOŠKI PRIHVATLJIVOJ POLJOPRIVREDI
Vladislav Minin1, Aleksandr Briukhanov2, Igor Subotin3
1
Institut za inženjerstvo i probleme životne sredine u poljoprivrednoj proizvodnji
(IEEP), Sankt Peterburg, Ruska Federacija, minin.iamfe@mail.ru
2
3
Institut za inženjerstvo i probleme životne sredine u poljoprivrednoj proizvodnji
(IEEP), Sankt Peterburg, Ruska Federacija
Apstrakt: Ovaj rad razmatra razvoj metodologije tranzicije poljoprivrednih preduzeća na

ekološki ispravan rad u zavosnist i od njihovih specifičnih karakteristika. U tu svrhu odabra-
no je i analizirano više farmi u lenjingradskoj regiji i drugim delovima severozapadne Rusije
u smislu upravljanja djubrivom. Detaljne informacije o svakoj farmi bile su uskladištene u
posebno kreiranoj bazi podataka. Velike kompanije za perad i svinje su obavezne da predju
na najbolje raspoložive tehnike obrade djubriva. Velike farme goveda mogu koristiti široki
spektar tehnika zaštite životne sredine. Mala poljoprivredna preduzeća, privatni farmeri
i lična mala gazdinstva treba da razmotre prelazak na organsku i biološku proizvodnju.
IEEP je razvio više od 60 planova za upravljanje djubrivom odnosno tehnološke propise
koji regulišu preradu i primenu djubriva u organsko djubrivo na odredjenoj farmi. Uvod-
jenje tehnoloških propisa smanju emisije azota u vodi za 15-20 %, a emisiju fosfora za
3-8% u proseku. Razvijen je računarski informacioni sistem da pomogne poljoprivrednim
proizvodjačima. On koristi podatke o farmi i nudi optimalno rešenje za upravljanje otpa-
dom. Da bi se došlo do potrebnih informacija, uspostavljen je set eksperimenata na IEEP
eksperimentalnoj stanici.
Ključne reči: poljoprivredna preduzeća, ekološki prihvatljiva poljoprivreda

UDC 330.322.1
APPLICATION OF ECONOMIC-MATHEMATICAL
MODELLING TECHNOLOGIES IN INVESTMENT
MANAGEMENT OF UKRAINE’S AGRARIAN
SECTOR AND REGIONS
Andrii Mykhailov1, Tetiana Kharchenko2
1
Sumy national agrarian university; Sumy, Ukraine, amykhaylov79@gmail.com
2
Sumy national agrarian university; Sumy, Ukraine, tetyana_22_82@ukr.net
Abstract: The importance of investment resources for the development of the agrarian
sector of Ukraine’s economy, individual regions and the national economy of Ukraine as a
whole is researched. The differences of the regions of the country in providing their invest-
ment resources are determined. According to the results of grouping according to the crite-
rion of rating assessment of the investment activity of the agrarian sector of Ukraine, the
regions are divided into four groups: high, sufficient, average and low level of investment
activity. The connection and influence of the volume of investment resources in the agrarian
sector on the volume of gross value added of agrarian sectors of the regions of the country is
established. Economic and mathematical models were constructed and solved in optimistic,
average and pessimistic scenarios for forecasting the growth of gross value added of Ukrain-
ian regions by volume of foreign investment resources for 2018-2020 years. It is proved that
the presence of interregional imbalances in the state of investment activity of the agrarian
sector of Ukraine’s regions requires adjustment of the existing investment mechanism.
Keywords: economic-mathematical modelling, investment, development, agrarian sector,

management, economics
PRIMENA TEHNOLOGIJA EKONOMSKO -

MATEMATIČKOG MODELOVANJA U
INVESTICIONOM UPRAVLJANJU AGRARNOG
SEKTORA I REGIONA UKRAJINE
Andrej Mikhailov1, Tetjana Karčenko2
1
Sumski nacionalni agrarni univerzitet, Sumi, Ukrajina,
amykhaylov79@gmail.com;
2
Sumski nacionalni agrarni univerzitet, Sumi, Ukrajina, tetyana_22_82@ukr.net
Apstrakt: U radu se istražuje značaj investicionih resursa za razvoj agrarne industrije

ukrajinske privrede, pojedinačnih regiona i nacionalne ekonomije Ukrajine u celini. Odred-
jen su razlike u regionima zemlje u obezbedjivanju njihovih investicionih resursa. Po re-
zultatima grupisanja prema kriterijumu procene rejtinga investicionih aktivnosti agrarnog
sektroa Ukrajine regioni su podeljeni u četiri grupe: visok, dovoljan, prosečan i nizak nivo
investicionih aktivnosti. Uspostavljena je veza i uticaj obima investcionih resursa u agrar-
nom sektoru sa obimom brot dodate vrednosti agrarnih sektora regiona zemlje. Ekonomski
i matematički modeli konstruisani su i rešeni u optimističkim, prosečnim i pesimističkim
scenarijima za prognoziranje bruto dodate vrednosti ukrajinskih regiona prema obimu
stranih investicionih resursa za 2018-2020. Dokazanoa je da prisustvo medjuregionalnih
neravnoteža u stanju investicionih aktivnosti agrarne industrije ukrajinski regiona zahteva
prilagodjavanje postojećeg mehanizma investiranja.
Ključne reči: ekonomsko-matematičko modelovanje, investicija, razvoj, agrarni sektor, uprav-

ljanje, ekonomija
UDC 504.5:665.6
HAZARDS OF ACCIDENT OF OIL DERIVATIVES

Srboljub Nikolic1, Miljojko Janosevic2, Branko Tesanovic3,
Djurdjijana Ilic4
1
Military Academy, Belgrade, Serbia, srboljub.nikolic@yahoo.com
2
Military Academy, Belgrade, Serbia, janosevicmiljojko@gmail.com
3
Serbia, branko.tesanovic@fpsp.edu.rs
4
Military Academy, Belgrade, Serbia, ilicdjina@yahoo.com
Abstract: Oil and its derivatives represent significant resources on which economies of the
strong countries are based. But, apart from being an extremely important resource it can be
very dangerous due to inadequate exploitation of it, as well as its derivatives, which results
in endangering people`s health and destroying harmonious relationships of elements of the
environment.
Keywords: oil, derivatives, danger, accident, accident

OPASNOSTI OD INCIDENAT S NAFTNIM

DERIVATIMA
Srboljub Nikolić1 , Miljojko Janošević2 , Branko Tešanović3 , Đurđijana Ilić4
1
Vojna Akademija, Beograd, Srbija, srboljub.nikolic@yahoo.com
2
Vojna Akademija, Beograd, Srbija, janosevicmiljojko@gmail.com
3
Srbija, branko.tesanovic@fpsp.edu.rs
4
Vojna Akademija, Beograd, Srbija, ilicdjina@yahoo.com
Apstrakt: Nafta i njeni derivati predstavljaju značajne resurse na kojima se zasnivaju

ekonomije jakih zemalja. Ali, osim što je izuzetno važan resurs, naft a može biti opasna
zbog neadekvatne eksploatacije kako nafte tako i njenih derivata. Što dovoi do ugrožavanja
zdravlja ljudi i uništavanja harmoničnih odnosa elemenata životne sredine.
Ključne reči: nafta, derivati, opasnost, incident

UDC 007:528.9
МЕХАНИЗМЫ СТРАТЕГИЧЕСКОГО
ПАРТНЕРСТВА ГОСУДАРСТВА И БИЗНЕСА
В КОНТЕКСТЕ ЭКОНОМИЧЕСКОЙ
БЕЗОПАСНОСТИ
Оксана Охрименко1, Виктория Пигуль 2
1
Национальный технический университет Украины «Киевский
политехнический институт имени Игоря Сикорского», Киев, Украина,
gotogoth@gmail.com
2
victoria.19779@gmail.com
Аннотация: Рассмотрен механизм государственно-частного партнерства (ГЧП)

в качестве действенного инструмента обеспечения экономической безопасности
в стратегических сферах национальной экономики. Имплементированы идеи на-
учных школ в прикладные аспекты сотрудничества государства и бизнеса. При-
ведены формы и модели партнерства в разных странах и отраслях. Проанализи-
рованы тенденции участия национальных правительств стран ЕС в совместных
проектах в разрезе различных отраслей. Определены особенности имплементации
принципов ГЧП в тепловую энергетику Украины. Даны предложения по поводу усо-
вершенствования механизма ГЧП в Украине.
Ключевые слова: экономическая безопасность, тепловая энергетика, энергоэффек-

тивность, государственно-частное партнерство.
MECHANISMS OF STRATEGIC PARTNERSHIP

BETWEEN THE STATE AND BUSINESS IN THE
CONTEXT OF ECONOMIC SECURITY
Oksana Okhrimenko1, Victiria Pigul 2
1
Kyiv, Ukraine, gotogoth@gmail.com
2
Kyiv, Ukraine, victoria.19779@gmail.com
Abstract: The mechanism of public-private partnership (PPP) is considered as an effective

tool for ensuring economic security in strategic areas of the national economy. The ideas
of scientific schools in the applied aspects of cooperation between the state and business
are implemented. Forms and models of partnership in different countries and sectors are
presented. The tendencies of participation of national governments of the EU countries in
joint projects in the context of various industries are analyzed. The specifics of the imple-
mentation of the principles of PPP in the thermal power industry of Ukraine are determined.
Proposals on the improvement of the PPP mechanism in Ukraine have been developed.
Keywords: economic security, thermal energy, energy efficiency, public-private partnership.

UDC 624:004.92
КОНСТРУКТИВНОЕ И ДЕСТРУКТИВНОЕ
ВЛИЯНИЕ ТЕХНОЛОГИИ 3D -ПЕЧАТИ
НА ИННОВАЦИОННОЕ РАЗВИТИЕ
СТРОИТЕЛЬНОГО СЕКТОРА
Петр Оспищев
Белгородский государственный технологический университет им.В.Г.Шухова,
Белгород, Российская Федерация, nich_unir@mail.ru
Аннотация: В статье рассматривается аспекты конструктивного и деструктив-

ного влияния технологии 3D-печати на строительный сектор, в контексте фор-
матирования и изменения системы отношений между субъектами рынка. Анали-
зируются потенциальные перспективы ее развития, а также вектор возможных
изменений, связанных с ее реализацией. В основе оценки потенциальных направле-
ний развития отрасли лежит понимание цепи поставок при традиционном мето-
де строительства и строительстве с использованием технологии 3D-печати, что
позволяет выделить ключевые аспекты ее развития и реализации. Делается вывод
о целесообразности и необходимости инновационного развития строительного
сектора за счёт внедрения инновационных технологий.
Ключевые слова: инновационные строительные технологии, 3D-печать бетоном.

CONSTRUCTIVE AND DESTRUCTIVE

INFLUENCE OF 3D -PRINTING TECHNOLOGY
ON THE INNOVATIONAL DEVELOPMENT OF
CONSTRUCTION SECTOR
Petr Оspishchev
Russian Federation, nich_unir@mail.ru
Abstract: The article deals with the aspects of constructive and destructive influence of
3D-printing technology on construction sector, in the context of the formation and altera-
tion of relations system between market participants. The potential prospects of its devel-
opment and the vector of the possible changes, dealing with its implementation, have been
analyzed. The basis of evaluating the potential trends of the branch’s development is the
understanding of the delivery chain at the traditional methods of construction and the con-
struction with using 3D-printing technology, which allows singling out the key aspects of its
development and implementation. The conclusion concerning the feasibility and necessity of
innovational development of the building sector due to introducing the innovational tech-
nologies has been made.
Keywords: innovational construction technologies, 3D-printing with concrete

UDC 004.738.5:37
ADMINISTRACIJA ZNANJE – ALATI WEB 2.0 U

NASTAVU
Michail Pappas1, Crysoula Papvasileiou2
1
Direktor Gimnazije, papmix@gmail.com
2
Vaspitač dečije vrtića , papavasileiouch@gmail.com
Apstrakt: Današnja obrazovna praksa u nastavi, poziva da se savremena nastava formira

u okviru obrazovnih ciljeva koji su povezani sa digitalnom tehnologijom. U fokusu obra-
zovnog istraživanja više nije sadržaj nastave, ali fokus istraživanja je na pronalaženju
najboljih načina za aktivacija mehanizama učenja učenika, zato što visoki obrazovanski
standardi zahtevaju uvođenje novih metoda učenja u tradicionalnu nastavu. U tom slučaju
rešenja daju alati Web 2.0, koji, između ostalog, su jednostavni za upotrebu kod učenika,
koji su većinski uglavnom upoznati sa korišćenjem ICT, interneta i alata za društveno
umrežavanje (facebook, twitter, istagram).
Ključne reči: alati web2.0, kooperativno učenje, vremenska linija, konceptualne mapa, digi-
talne forme, istorijske mape
KNOWLEDGE ADMINISTRATION - WEB 2.0

TOOLS IN EDICATOPM
Michail Pappas1, Crysoula Papvasileiou2
1
papmix@gmail.com
2
papavasileiouch@gmail.com
Abstract: Today’s educational practice in teaching calls for contemporary teaching to form
within the educational goals associated with digital technology. The focus of educational
research is no longer the content of teaching, but the focus of research is on finding the best
ways to activate learner’s learning mechanisms, because high educational standards require
the introduction of new teaching methods into traditional teaching. In this case, the solu-
tions are provided by Web 2.0 tools, which, among other things, are easy to use by students
who are mostly familiar with the use of ICT, the Internet and social networking tools (face-
book, twitter, instagram).
Keywords: web 2.0 tools, cooperative learning, time line, conceptual map, digital forms, his-
torical folders
UDC 665.5:339.13
366
ISPITIVANJE STAVOVA KORISNIKA PRIRODNE

KOZMETIKE U SRBIJI
Marko Pavlović1, Milijanka Ratković2, Živan Bajić3
1
Pošta Srbije, Beograd, Srbija, markopavlovic82@mts.rs
2
Serbia, milijanka.ratkovic@fpsp.edu.rs
3
Banka PŠ Šabac, Šabac, Srbija, zivanbajic@gmail.com
Apstrakt: Upotreba prirodne kozmetike zadnjih godina je sve više u trendu, ali ne u onoj
meri u kojoj proizvođači to očekuju. Ovaj rad ima za cilj da prikaže razloge zbog čega koris-
nici ne kupuju prrodnu kozmetiku, koji su razlozi kupovine, gde se najviše kupuje prorodna
kozmetika, koji je najvažniji izvor informacija o prirodnoj kozmetici i koji su najproda-
vaniji brendovi prirodne kozmetike u Srbiji. Autori su sačinili upitnik i na osnovu istog
izvršili ispitivanje stavova korisnika uz pomoć društvene mreže facebook i potom prikazali
rezultate. Prirodna kozmetika dostupna je u Srbiji a strategija proizvođača u budućnosti
treba da se ogleda kroz upotrebu određenih marketinških alata, znanja i iskustva, sa ciljem
da stimulišu prodaju prirodne kozmetike.
Ključne reči: prirodna kozmetika, tržište, potrošači, upotreba, ispitivanje, Srbija.

EXAMINATION OF THE VIEWS OF USERS OF

NATURAL COSMETICS IN SERBIA
Marko Pavlovic1, Milijanka Ratkovic2, Zivan Bajic3
1
Post of Serbia, Belgrade, Serbia, markopavlovic82@mts.rs
2
Serbia,milijanka.ratkovic@fpsp.edu.rs
3
Bank Sabac, zivanbajic@gmail.com
Abstract: The natural cosmetics have grown to be a great trend in recent years, but not to
the extent that manufacturers expect it. Aim of this study is to explore reasons why custom-
ers buy or don’t buy natural cosmetic products, which are the most common places where
they buy it, which is the most important source of information about natural cosmetics and
which are the best-selling brands of natural cosmetics in Serbia. The authors examined con-
sumer’s attitudes, using the questionnaire which they made for this research. The question-
naire was online and respondents approached to it via social network – Facebook. Results
of this study show that natural cosmetic products are available in Serbia, but in future the
strategy of manufacturers should expand by using certain marketing tools, knowledge and
experience, in order to stimulate the sale of natural cosmetics.
Keywords: natural cosmetics, market, consumers, usage, examination, Serbia.

UDC 005:796/799]:004
UTICAJ NOVIH TEHNOLOGIJA NA

UPRAVLJANJE SPORTOM
Ljupka Petrevska1 , Miloš Mihajlović2
1
Srbija, ljupka.petrevska@fpsp.edu.rs
2
Centar za socijalni rad Svrljig, Svrljig, Srbija, milosmihajlovic1986@gmail.com
Apstrakt: Ovaj rad se bavi temom uticaja novih tehnologija na razvoj sportsko
menadžmenta i pokušava da pruži pregled kako se promenila praksa upravljanja u sportu.
Zahvaljujući ekspresivnom razvoju tehnologije, sport postaje zajedničko dobro a sportska
industrija je jedna od najbogatijih na planeti. Veza izmedju tehnologije, sportske indus-
trije i sportskog tržišta stvorila je sasvim nove trendove, materijalizovala potencijal novih
tehnologija i danas njegova popularnost privlači ogroman broj ljudi koji na mnogo lakši
način, direktno i indirektno, učestvuju u sportskim dogadjajima.
Ključne reči: nove tehnologije, sport, upravljanje sportom, uticaj tehnologije na sport
THE IMPACT OF NEW TECHNOLOGIES ON

SPORTS MANAGEMENT
Ljupka Petrevska1, Miloš Mihajlovic2
1
Faculty of Business Studies and Law of the University «Union - Nikola Tesla»
ljupka.petrevska@fpsp.edu.rs
2
Center for Social Work of Svrljig municipality
milosmihajlovic1986@gmail.com
Abstract: This paper will deal with the theme of the impact of new technologies on the de-
velopment of sports management and will try to give an overview of how they have modified
the practice of managing in sports. Thanks to the expressive development of technology, the
sport becomes a common good, and the sports industry is one of the richest on the planet.
The connection between technology, the sports industry and the sports market has created
completely new trends, materialized the potential of new technologies and today its popular-
ity attracts a huge number of people who take it much easier, both directly and indirectly, to
participate in sporting events.
Keywords: new technologies, sports, sports management, the impact of technology on sports
UDC 005.334:352.07(438)
НОВЫЕ ТЕНДЕНЦИИ КРИЗИСНОГО

УПРАВЛЕНИЯ НА УРОВНЕ МЕСТНОГО
САМОУПРАВЛЕНИЯ В ПОЛЬШЕ
Żanna Pleskacz1, Józef Wróbel2
1
Факультет экономических и юридических наук, Естественно- гуманитар-
ный университет в г.Седльсе, Польша, zanna.pleskacz@uph.edu.pl
2
Факультет экономических и юридических наук, Естественно- гуманитар-
ный университет в г.Седльсе, Польша, jozef.wrobel@uph.edu.pl
Аннотация: Органы территориального самоуправления принимают множество

различных решений, часть которых касается функционирования в условиях чрез-
вычайных ситуациях, вызванных любыми непредвиденными событиями, такими
как стихийное бедствие или техническая авария. Особенность подобных ситуаций
состоит в том, что они часто быстро растут и сопровождаются хаосом и непред-
виденностью, что следует как можно скорее начать контролировать. Благодаря
процессам планирования деятельности органов местного территориального само-
управления можно создать условия для подготовки по предотвращению кризисных
ситуаций, а в случае их возникновения органы самоуправления должны быть го-
товы предпринять действия, направленные на восстановление ситуации, кото-
рая существовала до возникновения кризиса. Достижение желаемого результата
будет зависеть от навыков, компетенций и знаний людей, управляющих данным
процессом и принимающих участие в спасательных операциях.
Ключевые слова: угрозы, кризисная ситуация, кризисное управление, команды

реагирования, системный подход.
NEW TRENDS IN CRISIS MANAGEMENT AT THE

LOCAL GOVERNMENT LEVEL IN POLAND
Żanna Pleskacz1, Józef Wróbel2
1
Faculty of Economic and Legal Sciences, Siedlce University of Natural Sciences and
Humanities, Poland, zanna.pleskacz@uph.edu.pl
2
Faculty of Economic and Legal Sciences, Siedlce University of Natural Sciences and
Humanities, Poland, jozef.wrobel@uph.edu.pl
Abstract: Local governments need to be prepared to function and making decisions in the
state of emergency. Emergency situations are caused by different unforeseen events, such as
natural disasters or accidents of a technical nature. It is necessary to recognize that crisis
situations are often characterized by a rapid growth, are often accompanied by chaos and
non-predictability that need to be controlled as quickly as possible. The planning processes
at the local government level allow to introduce preventative actions, and to be prepared for
crisis situations. When a state of emergency occurs, local governments must be prepared for
actions aimed at restoring the situation and achieving the state as it existed before the crisis
occurred. Achieving the desired results depends on the skills, competencies and knowledge of
people who manage these processes and participate in rescue operations.
Keywords: threats, crisis situation, crisis management, response teams, systematic approach.
UDC 005.32
ORGANIZACIONA KULTURA I UTICAJ NA

INOVACIJE I PROMENE
Milan Radosavljević1, Aleksandar Anđelković2, Edita Kastratović3
1
2
3
Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd, Srbija,
kastratovice@yahoo.com
Apstrakt: Jedno od dosta obrađivanih pitanja u organizaciji i menadžmentu je organizaciona

kultura. Njeni pojavni oblici se nalaze još u rodovskim i plemenskim zajEdnicama, kada su
svi članovi znali pravila funkcionisanja ovih primitivnih oblika ljudskog organizovanja, kao i
odnos jednog, prema drugom, ili drugim članovima ovih skupina. Iako je to stari fenomen, do
današnjih dana nije jasno iskristalisan stav o uticaju ovog faktora na poslovnu uspešnost, ko i
kako kreira organizacionu kulturu, kako organizaciona kultura utiče na dinamiku promena, a
posebno da li se i kako se može upravljati organizacionom kulturom. Sve navedeno se dešava u
okolnostima velikog broja radova u kojima se organizaciona kultura poistovećuje sa naukom o
organizaciji.
Nema sumnje da organizaciona kultura u savremenim uslovima ispoljava značajan uti-
caj na inovacione sposobnosti u organizaciji, iako za to nema dovoljno dokaza. Ovo utoliko
pre što se pokazalo da su mnogi američki radnici, odnosno radnici sa američkom kulturom,
kda su prihjvatili japanski sistem poslovnja, vrednovanja i interakcija, ostvrili čak i bolje re-
zultate nego u američkim kompanijama u kojima su primenjivali američki sistem uverenja,
pretpostavki i vrednosti.
U navedneom kontekstu se pokazuje da postoje odeđeni stereotipi kada je u pitanju

organizaciona kultura, klima i organizaciono ponašanje. Tipičan primer je tvrdnja da se or-
ganizacione kulture dugo i teško stvaraju i da ih je takođe teško menjati. Ova shvatanja su
karakteristična za klasičnu organizaciju, ali u svetu revolucionarnih promena i globalizacije
i kultura, poput drugih organizacionih fenomena se mora brzo menjati, odnosno transformi-
sati u druge sisteme verovnja i vrednosti. Zato se sve više govori o adaptivnoj kulturi i kulturi
adhokratije. Adaptivne kulture su dinamične i preduzetničke i kao takve stvaraju povoljnu
organizacionu klimu za inovacije. Brojne uspešne akviziacije su dokaz ove tvrdnje, a tamo
gde se to nije desilo, došlo je do neuspelih preuzimanja, kupovine ili zajedničkih nastupa na
drugim tržištima.
U radu se obrađuje pitanja uticaja organizacione kulture na inovacionu aktivnost, ko

kreira organizacionu kulturu, mesto i uloga inovacionih timova na stvaranju podsticajne ino-
vacione kulture, uticaj orgnizacione kulture na dinamiku promena, uticaj obima poslova na
originalnost i inovativne aktivnosti i uticaj kohezivnosti i neslaganja na inovacije.
Ključne reči: organizaciona kultura, inovacije, inovacioni timovi i inovacije.

ORGANIZATIONAL CULTURE AND INFLUENCE
ON INNOVATION AND CHANGE
Milan Radosavljevic1, Aleksandar Andjelkovic2, Edita Kastratovic3
1
Serbia, milan.radosavljevic@fpsp.edu.rs
2
3
Faculty of business economics and entrepreneship, Belgrade, Serbia,
kastratovice@yahoo.com
Abstract: One of the many issues dealt with in organization and management is organiza-
tional culture. Its manifestation forms are found even in tribal communities when all mem-
bers knew the rules of functioning of these primitive forms of human organization, as well as
the relationship of one to another or other members of these groups. Although this is an old
phenomenon, to this day, there is no clear crystalline attitude about the impact of this factor
on business success, who and how creates an organizational culture, how organizational cul-
ture influences the dynamics of change, and in particular whether and how it can be man-
aged by an organizational culture. All of this occurs in the circumstances of a large number
of papers in which organizational culture is identified with the doctrine of the organization.
There is no doubt that organizational culture in modern conditions has a significant in-
fluence on the innovation skills of the organization, although there is insufficient evidence
for this. This is even more so because it turned out that many American workers, or workers
with American culture, when they accepted the Japanese system of business, valuation and
interaction, achieved even better results than in American companies in which they used the
American system of conviction, assumptions and values.
In this context, it is shown that there are certain stereotypes when it comes to organi-
zational culture, climate and organizational behavior. A typical example is the claim that
organizational cultures take long and are difficult to create and are also difficult to change.
These perceptions are characteristic of classical organization, but in the world of revolution-
ary changes and globalization and cultures, like other organizational phenomena, they must
quickly change, or transform into other systems of belief and value. This is why the adaptive
culture and the culture of adhocration are increasingly discussed. Adaptive cultures are dy-
namic and entrepreneurial and as such create a favorable organizational climate for innova-
tion. Many successful acquisitions are evidence of this claim, and where it did not happen,
unsuccessful acquisitions or joint appearances in other markets occurred.
This paper deals with the questions of the influence of organizational culture on innova-
tion activity, who creates the organizational culture, the place and role of innovation teams in
creating an incentive innovation culture, the impact of organizational culture on the dynam-
ics of change, the impact of the scope of work on originality and innovative activities and the
impact of cohesion and disagreement on innovation .
Keywords: organizational culture, innovation, innovation teams and innovations.

UDC 005.33
RAZUMEVANJE STRATEGIJE I NJENIH

PODSISTEMA KAO KLJUČNI FAKTOR
NACIONALNE I KORPORTIVNE USPEŠNOSTI
Života Radosavljević1, Aleksandar Anđelković2, Milan Radosavljević3
1
Srbija, zivota.radosavljevic@fpsp.edu.rs
2
3
Apstrakt: Iako je od nastanka strategije prošlo više od dva milenijuma, do današnjih dana ona
nije precizno definisana, niti je određen njen delokrug delovanja, iz čega ona proizilazi, često i
čemu služi, ali i kakva je njena anatomija i fiziologija. Mnogi teoretičari sa manje ili više uspeha
su nastojale da vojnu strategiju modeliraju i prilagode je poslovnoj, ili korporativnoj strategiji.
Ipak, treba imati u vidu da se i savremeno ratovanje, pa shodno tome i vojna strategija bitno
promenila i da modeli koji su u prošlosti davali zadovoljavajuće rezultate u savremenim us-
lovima nisu primenljivi, ili su primenljivi sa velikim rizikom.
Opšte je poznato, a to se može naći u svim udžbenicima na svetu, da je kvalitetna strate-
gija ključni faktor svake uspešnosti, posebno ukoliko se nalazi u rukama visokih profesion-
alaca za upravljanje. Ovo je relativno tačno i važilo je za stabilne i predvidljive uslove poslo-
vanja iz kraja prošlog veka. Međutim, biznis se dramatčno promenio, a strategije su uglavnom
ostajale iste, što je delovalo limitirajuće na poslovnu uspešnost, a što je promenilo i odnos
prema strategiji kao alatu za strateško upravljanje.
U praksi postoji i negiranje strategije kao nauke, odnosno negiranje strategijske teorije,
te njeno svođenje na praksu, a neretko i na prakticizam. Mnoge multinacionalne kompanije
u zemljama u razvoju, ili koje realizuju poslove na tržištima u razvoju uspevaju da prevaziđu
poslovne izazove koje su ove kompanije ranije imale. Veliki broj kompanija u razvijenom svetu
nema i ne pokazuje veliko interesovanje za strategiju i strateško planiranje, a više je okrenut
na izvršenje. Njihov strateški menadžment troši daleko manje vremena na formulisanju i
razvijanju dugoročnih strategije u odnosu na svoje kolege iz razvijenih zemalja i korpora-
tivnih sistema. Umesto na vođenje klasičnih bitaka, strategija se danas usmerava na “vođenje
dnevnih bitaka”, odnosno na prepoznavanje šansi u svakom trenutku i nastojanjem da se one

što pre iskoriste.
Iz navedenog se može konstatovati da postoje dve krajnosti kada je u pitanju strategija i

to: da se strategija glorifikuje kao nauka i profesija, da nisu jasno razgraničeni odnosi između
politike i strategije, strategije i njenih podsistema, pa do toga da su pomešane nadležnosti,
tako da strategija često definiše ciljeve, što je zadatak politike, da je operatika kao podistem
strategije nestao iz strategijskog menadžmenta ili da je taktika preuzela određene elemente
strategije. Ako se ovome doda još jedno alfa plus, a to je ne postojanje metodologije za izradu
nacionalnih, ili korporativnih strategija, da postoji veliki broj strategija, često i za marginalne
oblasti, dolazi se do konstatacije, da u strategiji i strateškom menadžmentu postoje brojni UNDERSTANDING OF THE STRATEGY AND ITS
nesporazumi i kontraverze, ali i kada je u pitanju njihov kvalitet, jer strategija mora da bude SUBSYSTEMS AS A KEY FACTOR OF NATIONAL
kreirana da funkcioniše u uslovima neizvesnosti, haosa i visokog nivoa turbulentnosti. Več
navedene nejasnoće, dileme i kontraverze pokazuju da postoji široko polje za istraživanje i AND CORPORATE PERFORMANCE
unapređenje strategije kao fenomena i njeno lociranje u objektivni naučni konteks.
Zivota Radosavljevic1, Aleksandar Andjelkovic2, Milan Radosavljevic3
Cilj rada je da ukaže na neke probleme i kontraverze u strategiji i strateškom menadžmentu, 1
posebno kada je u pitanju odnos između teorijskih postavki i praktičnih rešenja i ponudi adek-
Serbia, zivota.radosavljevic@fpsp.edu.rs
vatna rešenja za njihovo otklanjanje. Dakako, ovde postoje dva ishoda. Prvi je da se teorija
uskladi sa praksom, ili da se promeni i unapredi teorija kako bi se stvorili kvalitetniji modeli,
2
odnosno modaliteti strategije, ali i operatike i taktike, kao njeni podsistemi. Serbia, aca.andjelkovic@fpsp.edu.rs
3
Ključne reči: Tržišne borbe, Strategija, Ooperatika, Taktika. Serbia, milan.radosavljevic@fpsp.edu.rs
Abstract: Although more than two millennia have passed since the beginning of strategy, to
date it has not been defined precisely, nor has its scope been determined, from which it arises,
often and for what it serves, but also its anatomy and physiology. Many theorists with more or
less success sought to model military strategy and adapt it to a business or corporate strategy.
However, it should be borne in mind that both modern warfare and, consequently, the military
strategy has changed significantly and that the models that in the past gave satisfactory results in
modern conditions are not applicable, or they are applicable at high risk.
It is widely known, and this can be found in all textbooks in the world, that a quality
strategy is a key factor for any success, especially if it is in the hands of senior management
professionals. This is relatively accurate and it was valid for stable and predictable business
conditions at the end of the last century. However, the business has changed dramatically, and
strategies have generally remained the same, which has been limiting to business success, and
which has also changed the attitude towards the strategy as a strategic management tool.
In practice, there is also denial of the strategy as a science, that is denial of the strategic
theory, and its reduction to practice, and often to practicalism. Many multinational compa-
nies in developing countries, or those that carry out business in emerging markets, are able to
overcome the business challenges that these companies have previously had. A large number
of companies in the developed world do not show much interest in strategy and strategic plan-
ning, and are more focused on execution. Their strategic management spends much less time
on formulating and developing long-term strategies in relation to their counterparts from de-
veloped countries and corporate systems. Instead of running classic battles, the strategy is now
directed to “managing daily battles”, that is, identifying opportunities at all times and trying
to use them as quickly as possible.
From the above it can be concluded that there are two extremes regarding the strategy: the
strategy is glorified as a science and profession, that the relations between the policy and the
strategy, the strategy and its subsystems are not clearly defined, and that the responsibilities
are mixed so that strategy often defines goals, which is a policy task, that the operative as a
subsystem of the strategy disappeared from strategic management or that the tactic has taken
on certain elements of the strategy. If one more alpha plus is added to this, and that is the lack
of a methodology for developing national or corporate strategies, that there are a number of
strategies, often for marginal areas, there is a conclusion that there are many misunderstand-
ings and controversies in strategy and strategic management, but also when it comes to their
quality, because the strategy must be created to function in conditions of uncertainty, chaos
and high turbulence. The above-mentioned ambiguities, dilemmas and controversies show
that there is a wide field for exploring and improving strategy as a phenomenon and its loca-
tion in an objective scientific context.
The aim of this paper is to point out some problems and controversies in strategy and
strategic management, especially when it comes to the relationship between theoretical settings
and practical solutions and offer adequate solutions for their elimination. Of course, there
are two outcomes here. The first is to align the theory with practice, or to change and improve
the theory in order to create better models, that is, the modalities of the strategy, but also the
operations and tactics, as its subsystems.
Keywords: Market struggles, Strategy, Operations, tactics.

UDC 316.774:796/799
ULOGA MASOVNIH MEDIJA U SPORTSKOJ

JAVNOSTI
Dragan Rajević
Fakultet za mediteranske i poslovne studije – Tivat, Crna Gora
drajevic@t-com.me
Apstrakt: Sredstava za masovne komunikacije (mas-mediji) ostvaruju snažan uticaj na

osobenosti i razvoj savremenih društava. Kako usložnjavanje društvenih odnosa „proizvodi’
sve veći broj informacija, tako nastaje i širi se potreba za sredstvima koja omogućavaju
da se te informacije prenose u sve prostore i segmente ljudskog bitisanja. Otuda sredst-
va masovnih komunikacija (, masovni mediji”, ,,mas-mediji”) zauzimaju važno mjesto
u životu savremenog čovjeka i predstavljaju jednu od karakteristika savremenog doba.
Usložnjavanje društvenih odnosa i razvoj sredstava pomoću kojih se ljudi međusobno pov-
ezuju čini središnje područje procesa masovne komunikacije. Masovni mediji kao sredstva i
kanali masovne komunikacije obraćaju se ogromnom broju slušalaca i gledalaca („auditori-
jumu”), kao anonimnoj i heterogenoj masi ljudi, koja se i prepoznaje po tome što je izložena
njihovom sve većem uticaju.
Ključne reči: sport, sportska javnost, masovni mediji, informacije, komunikacije.

THE ROLE OF MASS MEDIA IN SPORTS PUBLIC

Dragan Rajevic
Faculty for Mediterranean and Business Studies, Tivat, Montenegro,
drajevic@t-com.me
Abstract: The means of mass communication (mass media) have a strong influence on
the peculiarities and development of modern societies. As the complexity of social rela-
tions “produces” an increasing number of information, the need for means is created and
expanded, allowing the information to be transmitted to all human and space segments.
Hence the means of mass communication (“mass media”) occupy an important place in the
life of a modern man and represent one of the features of the modern era. The complexity of
social relations and the development of the means by which people interact with each other
constitutes the central area of the mass communication process. Mass media as means and
channels of mass communication address a huge number of listeners and viewers (“audi-
torium”), as an anonymous and heterogeneous mass of people, that is recognized for being
exposed to their growing influence.
Keywords: sports, sports public, mass media, information, communications,

УДК 339.166.5:330.341.1
ИНТЕЛЛЕКТУАЛЬНЫЙ ПОТЕНЦІАЛ И ЕГО

ТРАНСФОРМАЦИЯ В ИНТЕЛЛЕКТУАЛЬНЫЙ
КАПИТАЛ
Надежда Рудь
ntrud@i.ua
Аннотация: В статье исследовано понятие «интеллектуальный потенциал», зна-

чение и процесс превращения интеллектуального потенциала в интеллектуальный
капитал. Уточнены процессы, объекты и финансовые потоки исследуемой транс-
формации. Выделены особенности интеллектуального капитала. Представлены
международные глобальные индексы интеллектуального потенциала Украины.
Ключевые слова: интеллектуальный потенциал, интеллектуальный капитал,

интеллектуальная собственность, коммерциализация.
INTELLECTUAL POTENTIAL AND ITS

TRANSFORMATION IN INTELLECTUAL CAPITAL
Nadezhda Rud
Lutsk National Technical University, Lutsk, Ukraine,
ntrud@i.ua
Abstract: There are devoted to the concept of «intellectual potential”, the importance and
process of transforming intellectual potential into intellectual capital in the article. The pro-
cesses, objects and financial flows of the investigated transformation are specified. Features
of intellectual capital are singled out. International Global Indices of Intellectual Potential
of Ukraine are presented.
Keywords: intellectual potential, intellectual capital, intellectual property, commercialization.

UDC 339.1(47+57)
THE BASIC DIRECTIONS OF DEVELOPMENT

OF THE MARKET OF ADVERTISING SERVICES
OF THE REPUBLIC OF BELARUS AND THE
COUNTRIES OF THE EURASIAN ECONOMIC
UNION
Elina Sadykova
Graduate School of the National Academy of Sciences of Belarus, Minsk, Belarus,
Yukiel93@mail.com
Abstract: The article outlines the main stages in the development of advertising and the
introduction of advertising technologies at all levels of management. The similarity and dif-
ference in the legislation regulating advertising activity in the states-members of the Eura-
sian economic union is substantiated. In practical terms, the trends in the functioning of
the advertising services market of the member states of the Union and offenses in the field
of advertising are highlighted. The complex of a direction of development of the market of
advertising services of Byelorussia and the countries of the Eurasian Economic Union is
developed.
Keywords: advertising, law, advertising market, offense, the Eurasian Economic Union.
ОСНОВНЫЕ НАПРАВЛЕНИЯ РАЗВИТИЯ

РЫНКА РЕКЛАМНЫХ УСЛУГ РЕСПУБЛИКИ
БЕЛАРУСЬ И СТРАН ЕВРАЗИЙСКОГО
ЭКОНОМИЧЕСКОГО СОЮЗА
Садыкова Элина
Mагистрант, Институт подготовки научных кадров НАН Беларуси, Минск,
Республика Беларусь, Yukiel93@mail.com
Аннотация: В статье выделены основные этапы развития рекламы и внедрения

рекламных технологий на всех уровнях управления. Обосновано сходство и разли-
чие в законодательстве, регулирующее рекламную деятельность в государствах-
членах Евразийского экономического союза. В практическом плане выделены тен-
денции функционирования рынка рекламных услуг государств-участников Союза и
правонарушения в области рекламы. Выработан комплекс направления развития
рынка рекламных услуг Республики Беларусь и стран Евразийского экономического
союза.
Ключевые слова: реклама, закон, рынок рекламы, правонарушение, Евразийский

экономический союз.
UDC 005.22
ТЕХНОЛОГИИ РАБОТЫ С КОРПОРАТИВНЫМИ

КЛИЕНТАМИ: НОВЫЕ ПОДХОДЫ И
ТЕНДЕНЦИИ
Екатерина Щетинина1, Елена Щетинина2
1
им.В.Г.Шухова, Белгород, Российская Федерация, e.shhetinina@inbox.ru
2
Санкт-Петербургский государственный технологический институт
(технический университет), Санкт Петербург, Российская Федерация,
hshchetinina@gmail.com
Аннотация: Статья охватывает ряд вопросов, связанных с изменениями в корпоративном

менеджменте и марктеинге, вызванными информатизацией и прочими новыми процессами
в массовом сознании. В частности, рассмотрены проблемы, принципы и стратегии управле-
ния клиентами, прогрессивные формы отношений с ними (FСR). Изложены факторы и осо-
бенности формирования отношений с корпоративными клиентами, методические основы
выбора и реализации стратегииудержания клиентов с помощью определённых параметров.
Обоснована схема управления отношениями с корпоративными клиентами и описаны свя-
занные с этим бизнес-процессы.
Ключевые слова: корпоративный менеджмент, развитие, бизнес-процессы, стратегии отно-

шений с клиентами
TECHNOLOGIES FOR WORKING WITH

CORPORATE CLIENTS: NEW APPROACHES AND
TRENDS
Ekaterina Schetinina1, Helena Schetinina2
1
Russian Federation, e.shhetinina@inbox.ru
2
St. Petersburg State Technological Institute (technical university), Saint Petersburg,
Russian Federation, hshchetinina@gmail.com
Abstract: The article covers a number of issues related to changes in corporate manage-
ment and marketing caused by informatization and other new processes in the mass con-
sciousness. The problems, principles and strategies of client management, progressive forms
of relations with them (First Contact Resolution, FCR) are examined, in particular. The
factors and features of the formation of relations with corporate clients, the methodologi-
cal basis for selecting and implementing a strategy for retaining customers using certain
parameters are described. The scheme of management of relations with corporate clients is
grounded and the business processes connected with it are described.
Keywords: corporate management, development, business processes, customer relations strate-

gies, corporate relations management scheme
UDC 005.6:528.93
UPRAVLJANJE KVALITETOM U TEHNOLOŠKOM

PROCESU IZRADE DIGITALNIH TOPOGRAFSKIH
KARATA
Dragoljub Sekulović1, Siniša Drobnjak2
1
Srbija, dragoljub.sekulovic@fpsp.edu.rs
2
Vojnogeografski institut, Vojska Srbije, Beograd, Srbija, sdrobnjak81@gmail.com
Apstrakt: Osnovna svrha opisivanja kvaliteta prostornih podataka je omogućavanje

poređenja i izbor podataka koji najbolјe odgovara potrebama, primeni ili zahtevima koris-
nika. Kompletan opis kvaliteta jednog podatka će podsticati delјenje, razmenu i korišćenje
odgovarajućih skupova prostornih podataka. Ocena kvaliteta digitalnih topografskih kara-
ta (DTK) primenjuje se u različitim etapama proizvodnog procesa prostornih podataka
DTK i ima različite cilјeve u svakoj etapi. Digitalne topografske karte zbog svoje vizual-
nosti, sažetosti i jednostavnosti korišćenja, imaju velike prednosti nad drugim skupovima
prostornih podataka i zbog toga u potpunosti su opravdani zahtevi za razradu sistema
utvrđivanja, vrednovanja i saopštavanja njihovog kvaliteta. Osnovni cilj rada je da prikaže
sistem upravljanja kvalitetom u tehnološkom procesu izrade digitalnih topografskih karata.
Ključne reči: upravljanje kvalitetom, kvalitet prostornih podataka, digitalne topografske karte,
tehnološki proces.
QUALITY MANAGEMENT IN THE

TECHNOLOGICAL PRODUCTION PROCESS OF
DIGITAL TOPOGRAPHIC MAPS
Dragoljub Sekulovic1, Sinisa Drobnjak2
1
Serbia, dragoljub.sekulovic@fpsp.edu.rs
2
The Military Geographical Institute, Army of Serbia, Belgrade, Serbia,
sdrobnjak81@gmail.com
Abstract: The basic purpose of describing the quality of spatial data is to allow compari-
son and selection of data that best meets the needs, applications or requirements of users.
A complete description of the quality of a single data will encourage the sharing, exchange
and use of appropriate spatial data sets. The assessment of the quality of digital topographic
maps (DTM) is applied at different stages of the DTM spatial data production process and
has different objectives at each stage. Digital topographic maps, because of their visuality,
conciseness and ease of use, have great advantages over other spatial data sets, and for this
reason, they are fully justified in elaborating a system for determining, evaluating and com-
municating their quality. The main goal of the paper is to present a quality management
system in the technological production process of digital topographic maps.
Keywords: quality management, spatial data quality, digital topographic maps, technological
process.
UDC 338.45
РАЗВИТИЕ ГЛОБАЛЬНО-ИНТЕГРИРОВАННЫХ
ОРГАНИЗАЦИОННЫХ СТРУКТУР В УСЛОВИЯХ
СТАНОВЛЕНИЯ ИНДУСТРИИ 4.0
Елена Шатилова1, Олег Швиданенко2
1
ГВУЗ «Киевский национальный экономический университет им. Вадима
Гетьмана», Киев, Украина, olena.shatilova@gmail.com
2
Гетьмана», Киев, Украина, o.shvidanenko@gmail.com
Аннотация: Статья посвящена исследованию актуальных проблем развития в условиях

становления четвертой промышленной революции глобально-интегрированных организа-
ционных полиситемных структур, важнейшим признаком которых является констати-
рующая роль информации и связей, а не структурных производственно-технологических
элементов. Выделены основные характеристики современной организации эпохи Индустрии
4.0. Исследованы проблемы, перспективы и ключевые факторы обеспечения конкурентоспо-
собности глобальных компаний в условиях цифровой трансформации. Раскрыты сущност-
ные характеристики «совместного транснационального интеграционного развития» гло-
бальных организаций за счет реализации их способности к адаптации и самоорганизации
посредством проведения реинжениринга, развития внутренних организационных рынков и
создания стратегических альянсов.
Ключевые слова: развитие, глобализация, транснационализация, адаптация, организация,

индустрия 4.0.
DEVELOPMENT OF GLOBALLY INTEGRATED

ORGANIZATIONAL STRUCTURES IN
THE CONDITIONS OF THE INDUSTRY
4.0.FORMATION
Olena Shatilova1, Oleg Shvydanenko2
1
after Vadym Hetman”, Kyiv, Ukraine, olena.shatilova@gmail.com
2
after Vadym Hetman”, Kyiv, Ukraine ,o.shvidanenko@gmail.com
Abstract: The article is devoted to the study of topical problems of globally integrated
organizational polysystem structures development in the conditions of the fourth industrial
revolution formation, the most important feature of which is the ascertaining role of infor-
mation and communications, rather than structural production and technological elements.
The main characteristics of the modern organization in the Industry 4.0 age are outlined.
The problems, prospects and key factors of ensuring the global companies competitiveness
under conditions of digital transformation are investigated. The essential characteristics of
the global organizations “joint transnational integration development” are revealed through
the realization of their ability to adapt and self-organize through reengineering, the develop-
ment of internal organizational markets and the creation of strategic alliances.
Keywords: development, globalization, transnationalization, adaptation, organization, indus-

try 4.0.
UDC 628.4
КЛЮЧЕВЫЕ ПРЕДПОСЫЛКИ
ФОРМИРОВАНИЯ ИНДУСТРИАЛЬНОГО
СИМБИОЗА КАК БИЗНЕС-МОДЕЛИ
СОЗДАНИЯ ЦЕННОСТИ ИЗ ОТХОДОВ
Татьяна Шевченко
Сумский национальный аграрный университет, Сумы, Украина,
tanya_goncharova@meta.ua
Аннотация: В статье выделены ключевые предпосылки формирования индустри-

ального симбиоза как бизнес-модели создания ценности из отходов, проанализи-
рованы ресурсный потенциал некоторых типов отходов производства и потен-
циальные возможности их использования. Предложена организационная схема
управления потоками отходов на промышленном предприятии, основанная на
налаживании партнерских отношений с потенциальными потребителями этих
отходов и реализации партнерских отношений путем их обмена, продажи или по-
купки.
Ключевые слова: обращение с отходами, производственные отходы, индустриаль-

ный симбиоз, бизнес-модель.
KLJUČNI PREDUSLOVI ZA STVARANJE

INDUSTRIJSKE SIMBIOZE KAO POSLOVNI
MODEL ZA STVARANJE VREDNOSTI IZ
OTPADA
Tatjana Ševčenko
Sumski nacionalni agrarni univerzitet, Sumi, Ukrajina, tanya_goncharova@meta.ua
Apstrakt: U radu se ističu ključni preduslovi za stvaranje industrijske simbioze kao

poslovnog model za stvaranje vrednosti od otpada, analizira se potencijal resursa nekih
vrsta industrijskog otpada i potencijalne mogućnosti za njihovu upotrebu. Predložena je
organizaciona šema za upravljanje tokovima otpada u industrijskom preduzeću, na osnovu
uspostavljanja partnerstva sa potencijalnim potrošačima ovih otpada i implementacijom
partnerstava kroz njihovu razmenu, prodaju ili kupovinu.
Ključne reči: upravljanje otpadom, industrijski otpad, industrijska simbioza, poslovni model.
UDC 005.5
658
PREDUZETNIŠTVO I PROBLEMI
TRANSNACIONALNOG PREDUZETNIŠTVA U
REPUBLICI SRBIJI
Miodrag Simić1, Aca Marković2, Marko Špiler3
1
JP „Pošta Srbije“,Trstenik, Srbija, miosimic@jp.ptt.rs
2
Agencija za energetiku Republike Srbije, Beograd, Srbija, aca.markovic@aers.rs
3
Centar za menadžment, Beograd, Srbija, mspiler@gmail.com
Apstrakt: Preduzetništvo predstavlja pokretača privrednog razvoja. Od spoljnih uticaja i

samih sposobnosti preduzetnika zavisiće i uspeh preduzetništva kao procesa. Izvršne politike
u Republici Srbiji stvaraju povoljniji i podsticajniji institucionalni okvir za preduzetničko
poslovanje. Preduzetništvo kao sektor privrede Srbije se evidentno oporavlja od svetske krize
iz 2008.godine, ali još uvek nije dostiglo dotadašnji nivo zaposlenosti i broja privrednih
subjekata. Transnacionalnom preduzetništvu kao šansi, potrebno je od strane izvršne vlasti
posvetiti više pažnje i institucionalne podrške.
Ključne reči: preduzetništvo, preduzetnik, dijaspora, transnacionalno preduzetništvo

ENTREPRENEURSHIP AND PROBLEMS OF

TRANSNATIONAL ENTREPRENEURSHIP IN THE
REPUBLIC OF SERBIA
Miodrag Simic1, Aca Markovic2, Marko Spiler3
1
PE “Post of Serbia“,Trstenik, Serbia, miosimic@jp.ptt.rs
2
Energy Agency of the Republic of Serbia, Belgrade, Serbia, aca.markovic@aers.rs
3
Center for Management, Belgrade, Serbia, mspiler@gmail.com
Abstract: Entrepreneurship represents the trigger of economic development. The success

of entrepreneurship as a process will depend on external influences and very skills of an
entrepreneur. Executive policies in the Republic of Serbia create a more favourable and
more stimulating institutional framework for entrepreneurship business. Entrepreneurship
as an economic sector in Serbia is evidently recovering from the 2008 world crisis but it has
not still reached the level of employment and the number of economic entities active at that
time. Since transnational entrepreneurship is an opportunity, executive authorities should
pay more attention to it and provide more institutional support in this regard.
Keywords: entrepreneurship, entrepreneur, diaspora, transnational entrepreneurship

UDC 316.422(438)
316.422(497.2)
316.422(477)
АНАЛИЗ ВЛИЯНИЯ ИННОВАЦИЙ

НА ЭКОНОМИЧЕСКОЕ РАЗВИТИЕ
ПОСТСОЦИАЛИСТИЧЕСКИХ СТРАН
(НА ПРИМЕРЕ ПОЛЬШИ, БОЛГАРИИ,
УКРАИНЫ)
Наталья Скоробогатова
nskorobogatova@ukr.net
Аннотация: В статье представлены результаты исследования влияния инноваций на эко-

номическое развитие постсоциалистических стран. Для анализа были выбраны три страны
(Польша, Болгария, Украина), которые имели идентичные исходные условия, однако достиг-
ли разных результатов. В ходе исследования доказана определяющая роль инноваций на эко-
номическое развитие государства. Для анализа были использование макроэкономические по-
казатели этих трех стран, а также данные Всемирного банка и Всемирного центра данных
по геоинформатике и устойчивому развитию по миру и ЕС. Корреляционный анализ показал,
что наиболее эффективной Польше прослеживается прямая связь между уровнем инноваци-
онного развития, экономической свободой и развитием инфраструктуры. Отличие четких
взаимосвязей между данными показателями в Болгарии и Украине, отсутствие активной
инновационной политике и переориентации экономики на нематериальное и высокотехно-
логичное материальное производство не позволяет этим странам достичь положительного
эффекта в экономике.
Ключевые слова: экономическое развитие, инновации, нематериальное производство, добав-

ленная стоимость, валовый внутренний продукт, уровень доходов.
AN ANALYSIS OF THE IMPACT OF INNOVATION

ON THE ECONOMIC DEVELOPMENT OF POST-
SOCIALIST COUNTRIES
(ON THE EXAMPLE OF POLAND, BULGARIA,
UKRAINE)
Natalia Skorobogatova
Kyiv, Ukraine, nskorobogatova@ukr.net
Abstract: The article presents the results of research on the influence of innovations on the
economic development of post-socialist countries. For the analysis, three countries (Poland,
Bulgaria, Ukraine) were selected who had identical initial conditions, but achieved different
results. In the course of the research, the decisive role of innovations in the economic devel-
opment of the state was proved. The analysis was based on the macroeconomic indicators of
these three countries, as well as data from the World Bank and the World Data Center on
Geoinformatics and Sustainable Development for the World and the EU. Correlation analy-
sis showed that the most effective Poland can be traced a direct link between the level of in-
novation development, economic freedom and infrastructure development. Unlike the clear
links between these indicators in Bulgaria and Ukraine, the lack of an active innovation
policy and reorientation of the economy to a high-tech material and immaterial production
does not allow these countries to achieve positive effects in the economy.
Keywords: economic development, innovations, intangible production, value added, gross

domestic product, income level.
UDC007:528.9
GEOINFORMACIONE INOVACIJE:
3D GRADSKI MODEL
Dragana Skorup1, Slavko Vasiljević2, Dragoljub Sekulović3
1
Arhitektonsko-građevinski-geodetski fakultet, Univerzitet u Banjoj Luci, Banja
Luka, Bosna i Hercegovina, draganaskorup@gmail.com
2
Arhitektonsko-građevinski-geodetski fakultet, Univerzitet u Banjoj Luci, Banja
Luka, Bosna i Hercegovina, slavko.vasiljevic@aggf.unibl.org
3
Srbija, dragoljub.sekulovic@fpsp.edu.rs
Apstrakt: Potreba za spoznajom okruženja kod ljudi javlja se od davnina. Kako ljudske
potrebe za tehnologijom postaju sve veće, tako i zahtjevi za realnijom slikom okruženja
postaju kompikovaniji. Danas, u eri robota i vještačke inteligencije, u domenu predstave
okruženja govori se o pametnim gradovima. Pametni gradovi predstavljaju trodimenzion-
alne prikaze urbane sredine koristeći moderzovanu geodetsku tehnologiju. Osnovni cilj ovog
rada jeste da se, vodeći primjerima svjetskih metropola, prikaže način izrade modela grada
na osnovu mjerenja dobijenih vazdušnim laserskim skeniranjm.
Ključne reči: vazdušno lasersko skeniranje, oblak tačaka, CityGML, gradski modeli,3D baza
podataka
GEOINFORMATIC INNOVATIONS:
3D CITY MODEL
Dragana Skorup1, Slavko Vasiljevic2, Dragoljub Sekulovic3
1
Faculty of Architecture, Civil Engineering and Geodesy, University of Banja Luka,
Banja Luka, Bosnia and Herzegovina, draganaskorup@gmail.com
2
Faculty of Architecture, Civil Engineering and Geodesy, University of Banja Luka,
Banja Luka, Bosnia and Herzegovina, slavko.vasiljevic@aggf.unibl.org
3
Serbia, dragoljub.sekulovic@fpsp.edu.rs
Abstract: The human need to comprehense the environment has been evident since an-
cient times. As people’s appetites for technology are getting bigger, so demands for a more
realistic picture of the environment become more sophisticated. Today, in the time of robots
and artificial intelligence, in the domain of the environment presentation, it is said about
smart cities. Smart cities represent three-dimensional views of the urban environment by
using modernized geodetic technology. The main aim of this paper is to present the way of
making a city model, based on measurements obtained by airborne laser scanning and by
following examples of world metropolis.
Keywords: airborne laser scanning, CityGML, point clouds, city model,3D city datebase
UDC 338.45(470.325)“2016“
КОМПЛЕКСНЫЕ ОЦЕНКИ И
РЕЙТИНГИ УСТОЙЧИВОСТИ
ФУНКЦИОНИРОВАНИЯБЕЛГОРОДСКИХ
ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ В2016 Г.
Ирина Слабинская1, Ольга Бендерская2
1
Шухова, Белгород, Российская Федерация, slabinskaja@intbel.ru
2
Шухова, Белгород, Российская Федерация, obenderskaya@gmail.com
Аннотация: Предметом исследования в настоящей статье является устойчивость функ-

ционирования предприятия, то есть его способность функционировать неопределенно долго
и достигать поставленных целей в условиях отрицательных воздействий. В статье изло-
жены результаты анализа устойчивости функционирования белгородских промышленных
предприятий в 2016 г.: представлены результаты расчета 12 показателей-индикаторов
устойчивости функционирования; с использованиеммодифицированного метода суммы бал-
лов выполнена их сравнительная комплексная оценка; построены рейтингиустойчивости
функционирования предприятий промышленности строительных материалов и предпри-
ятий других отраслей промышленности. Кроме того, предложено по результатам оценки
выделять четыре уровня устойчивости функционирования. Таким образом, в статье опи-
сана и апробирована методика объективной и точной количественной оценки и сравнения
устойчивости функционирования предприятий.
Ключевые слова: управление предприятиями, анализ хозяйственной деятельности предпри-

ятий, промышленность строительных материалов, устойчивость функционирования предпри-
ятия, комплексная оценка, рейтингование предприятий.
COMPREHENSIVE ASSESSMENTS AND

RATINGS OF SUSTAINABILITY FUNCTIONING
OF THE BELGOROD INDUSTRIAL ENTERPRISES
IN 2016
Irina Slabinskaya1, OlgaBenderskaya2
1
Belgorod State Technological University named after V.G. Schukhov, Belgorod,
Russian Federation, slabinskaja@intbel.ru
2
Russian Federation, obenderskaya@gmail.com
Abstract: The subject of research in this article is the stability of the functioning of the en-
terprise, that is, its ability to function for an indefinitely long time and to achieve its goals in
the face of negative impacts. The article presents the results of the analysis of the stability of
the functioning of the Belgorod industrial enterprises in 2016: the results of calculation of 12
indicators of the stability of functioning are presented; with the use of the modified method
of the sum of scores their comparative complex estimation is carried out; the ratings of the
stability of the functioning of enterprises of the building materials industry and enterprises
of other industries are constructed. In addition, it has been suggested that, according to the
results of the assessment, four levels of sustainability of functioning be distinguished. Thus,
the article describes and tests the methodology of objective and accurate quantitative assess-
ment and comparison of the sustainability of enterprises.
Keywords: business administration, analysis of the economic performance of an enterprises,

construction materials industry, sustainability of enterprise, comprehensive assessment, rating
of enterprises.
UDC 334.75/.76(477.75)
КЛАСТЕРЫ КАК ИНСТРУМЕНТ УПРАВЛЕНИЯ

РЕГИОНАЛЬНЫМ РАЗВИТИЕМ
Александр Слепокуров
Федеральное государственное бюджетное учреждение науки «Научно-
исследовательский институт сельского хозяйства Крыма», Симферополь,
Российская Федерация, slepokurov_al@mail.ru
Аннотация: в качестве объекта исследования в статье рассматривается роль ин-

новационных кластеров в развитии региона. В результате вредоносного влияния
неолиберальных теорий экономика Крыма оказалась в сложном положении. Для обе-
спечения перехода на устойчивое развитие региону необходимо создать свою инно-
вационную систему и приступить к созданию инновационных территориальных
кластеров в сельском хозяйстве, промышленности и других сферах экономики.
Ключевые слова: экономика, регион, инновационное развитие, инновационные

кластеры, сельское хозяйство, промышленность.
CLUSTERS AS A REGIONAL DEVELOPMENT

MANAGEMENT TOOL
Alexander Slepokurov
Federal State Budgetary Institution of Science «Crimean Scientific Research Institute
of Agriculture», Simferopol, Russian Federation, slepokurov_al@mail.ru
Abstract: The role of innovative clusters in the development of the region is considered
as an object of research in the article. As a result of the harmful influence of neoliberal
theories, the economy of the Crimea found itself in a difficult situation. To ensure the transi-
tion to sustainable development, the region needs to create its own innovation system and
start creating innovative territorial clusters in agriculture, industry and other spheres of the
economy.
Keywords: economy, region, innovative development, innovative clusters, agriculture, industry.

UDC 347.77
ВЛИЯНИЕ ВНУТРЕННИХ ФАКТОРОВ

КОМПАНИИ НА ФОРМИРОВАНИЕ СТРАТЕГИИ
УПРАВЛЕНИЯ ИНТЕЛЛЕКТУАЛЬНОЙ
СОБСТВЕННОСТЬЮ
ТатьянаСоболева1, Юлия Лазаренко2
1
Гетьмана», Киев, Украина, tsobolieva@gmail.com
2
Гетьмана», Киев, Украина, lazarenko.yuliia@gmail.com
Аннотация: В статье рассмотрены факторы, формирующие элементы стратегии управ-

ления интеллектуальной собственностью в компаниях. Выделены внутренние элементы,
такие как аудит интеллектуальных активов, политика компании, а также процессы за-
щиты и поддержки интеллектуальной собственности. Важным условием эффективной ре-
ализации стратегии в сфере интеллектуальной деятельности обозначено ее адаптацию и
соответствие бизнес-стратегии компании
Ключевые слова: интеллектуальная собственность (ИС), стратегия ИС, аудит ИС,

патентная стратегия
INFLUENCE OF INTERNAL FACTORS OF

THE COMPANY ON FORMATION OF IP
MANAGEMENT STRATEGY
Tetiana Sobolieva1, Yuliia Lazarenko2
1
after Vadym Hetman”, Kyiv, Ukraine,tsobolieva@gmail.com
2
after Vadym Hetman”, Kyiv, Ukraine,lazarenko.yuliia@gmail.com
Abstract: The article considers the factors forming the elements of the intellectual property
management strategy in companies. Internal elements such as audit of intellectual assets,
company policy, and also processes of protection and support of intellectual property are
allocated. An important condition for the effective implementation of the strategy in the
sphere of intellectual activity is its adaptation and compliance with the company’s business
strategy
Keywords: Intellectual property (IP), IP strategy, IP audit, patent strategy

UDC 39.9:061.1EU
СЕКТОР ИССЛЕДОВАНИЙ И РАЗРАБОТОК

СТРАН ЕВРОСОЮЗА: ДИАГНОСТИКА
СОСТОЯНИЯ И ОЦЕНКА СТРУКТУРНО-
ДИНАМИЧЕСКИХ ГАРМОНИЙ
Ирина Сомина
Шухова, Белгород, Российская Федерация,
irasomina@yandex.ru, somina.iv@bstu.ru
Аннотация: в работе представлены основные научные подходы к исследованию проблемы

взаимосвязи и соподчиненности понятий «инновационная экономика» и «экономика зна-
ний». Произведен анализ сектора исследований и разработок стран – членов Евросоюза, с ис-
пользованием авторской методики выполнена оценка структурно-динамических гармоний
ключевых параметров данногосектора.
Ключевые слова: инновационная экономика, экономика знаний, структурно-динамические

гармонии,страны – члены Евросоюза, исследования и разработки
SECTOR OF RESEARCH AND DEVELOPMENT

OF THE EUROPEAN UNION COUNTRIES:
DIAGNOSTICS OF A STATE AND ASSESSMENT
OF STRUCTURAL AND DYNAMIC HARMONIES
Irina Somina
Russian Federation, irasomina@yandex.ru, somina.iv@bstu.ru
Abstract: in work the main scientific approaches to a research of a problem of interrela-

tion and hierarchy of the concepts “innovative economy” and “economy of knowledge” are
presented. The analysis of the sector of research and development of member countries of
the European Union is made, with use of an author’s technique assessment of structural and
dynamic harmonies of key parameters of this sector is executed.
Keywords: innovative economy, economy of knowledge, structural and dynamic harmonies,

member countries of the European Union, research and development
UDC 004.7.056
TESTOVI PENETRACIJE KAO VID ZAŠTITE OD

ZLONAMERNIH NAPADA NA INFORMACIONI
SISTEM
Ivica Stanković1 , Milena Kukrić2 , Radoje Cvejić3
1
Srbija, ivica.stankovic@fpsp.edu.rs
2
Beograd, Srbija, milena.kukric@fsom.edu.rs
3
Beograd, Srbija, radoje.cvejic@fsom.edu.rs
Apstrakt: Podaci su postali najtraženija roba u savremenom poslovanju. Potražnja za po-

dacima dovodi do različitih zloupotreba u toku razmene istih. Autori rada će pokušati, da
kroz dobijene rezultate eksperimenta izvedenog u radu, ukažu na opasnosti kojih često nije
svestan menadžment određene kompanije. U ovom radu je razmatrana simulirana mreža
poslovnog informacionog sistema i upad u nju. Koraci koji su preduzeti u toku eksperimenta
su razmatrani sa tačke gledišta napadača. Cilj izvedenih testova penetracije jeste ukazi-
vanje na bezbednosne propuste u sistemu, kao i davanje predloga za poboljšanje metoda
odbrane od neželjenih napada i upada u mrežu, a samim tim i u sistem.
Ključne reči: Test penetracije, Kali Linux, hakovanje, XSS napadi, Nessus, fajervol
PENETRATION TESTS AS A FORM OF

PROTECTION AGAINST MALICIOUS ATTACKS
ON THE INFORMATION SYSTEM
Ivica Stankovic1, Milena Kukric2, Radoje Cvejic3
1
Serbia, ivica.stankovic@fpsp.edu.rs
2
Faculty for Strategic and Operational Management, University „Union-Nikola
Tesla“, Belgrade, Serbia, milena.kukric@fsom.edu.rs
3
Faculty for Strategic and Operational Management, University „Union-Nikola
Tesla“, Belgrade, Serbia, radoje.cvejic@fsom.edu.rs
Abstract: In modern business, data have become the best selling goods. Demand for data
leads to various misuses in the process of exchanging data. The authors of the work will
try, through the obtained results of the experiment performed in the work, to point out the
dangers that the management of a particular company is not always aware. Authors, in this
paper, will create the simulated business information network. The steps taken during the
experiment were considered from the standpoint of the attacker. The goal of the conducted
penetration tests is to point out security failures in the system, as well as to propose ways to
improve the methods of defense against attacks and intrusions into the network, and there-
fore into the system.
Keywords: Penetration test, Kali Linux, hacking, XSS attacks, Nessus, firewall
UDC 343.85:343.9.02
TRANSNACIONALNI ORGANIZOVANI
KRIMINAL–MEĐUNARODNI I REGIONALNI
MEHANIZMI SUZBIJANJA
Vladan Stanković
Srbija, vladan.stankovic@fpsp.edu.rs
Apstrakt: Suprotstavljanje transnacionalnom organzovanom kriminalu, kao specifičnom

fenomenu savremenog doba, predstvalja jedan od najznačlajnijih prioriteta međunarodnog
delovanja. Njegove posledice su vidljive u svim sferama društvenog života i rezultiraju pre
svega na nacionalnom nivou ali i na regionalnom i medjunarodnom. Stavaranje novih
mogućnosti, koje nudi globalizacija, na kraju 20. i početkom 21 veka organizovane krimi-
nalne grupe iskorišćavaju na najefikasni način. Nacionalne države nisu u mogućnosti da se
same suprotstave ovoj pojavi jer kriminalne aktivnosti prevazilaze nacionalne okvire, te je
univerzalni i regionalni pristup u suzbijanju ove pojave neophodan .U tom cilju u radu će
biti prikazani normativni i institucioanlni standardi univerzalnog i regionalnog karaktera
u suzbijanju transnacionalnog organizovanog kriminala koji su značajni za Srbiju
Ključne reči: Transnacionalni organizovani kriminal, suzbijanje prekograničnog kriminala,

Iterpol, UNODC, Europol
TRANSNATIONAL ORGANIZED CRIME

INTERNATIONAL AND REGIONAL
MECHANISMS OF ADDRESSING IT
Vladan Stankovic
Serbia, vladan.stankovic@fpsp.edu.rs
Abstract: One of the highest priority tasks at the international level is addressing the issue
of internationally organized crime, which is a phenomena specific to the modern times. Its
effects are not only visible in every aspect of life in a society, but they also spread across na-
tional, regional and international levels. Organized criminal groups most efficiently use all
opstions created by globalization at the end of the 20th and at the beginning of the 21st cen-
tury. National states cannot face the challenges posed by this phenomena because criminal
activities go beyond national boundaries. Therefore it is necessary to create a universal and
international approach to fight it. This text presents procedural and institutional standards
of universal and international character that are aimed at suppressing internationally or-
ganized criminal relevant for Serbia.
Keywords: Transnational Organized Crime, Prevention of Cross-Border Crime, Iterpol, UN-

ODC, Europol
UDC 338.43.02(477)
МЕХАНИЗМЫ ОБЕСПЕЧЕНИЯ УСТОЙЧИВОГО

РАЗВИТИЯ АГРАРНОЙ ЭКОНОМИКИ В
УКРАИНЕ
Наталия Стоянец
Сумский национальный аграрный университет, Сумы, Украина.,
natalystoyanez@gmail.com
Аннотация: Переход аграрной экономики на модель устойчивого развития очень сложная и

безотлагательная задача для государственной власти Украины. Перед принятием любых го-
сударственных решений, которые в будущем приведут к структурным изменениям внутри
аграрного сектора мы предлагаем использовать основные положения теории зависимости
от предыдущего развития или «path dependence». Использование основных положений данной
теории позволяет выявить имеющиеся институционные ловушки, которые были сформи-
рованы в прошлом и кардинально влияют на будущее развитие. Для формирования устой-
чивого развития аграрного сектора экономики мы предлагаем использовать кластерную
модель регионального развития. Данная модель предполагает эффективное взаимодействие
государственной власти и частного бизнеса. В процессе исследования нами были выделены
основные проблемные моменты, которые отрицательно влияют на развитие государствен-
но-частного партнерства в аграрном секторе через наличие действующих институцион-
ных ловушек, а также обобщены причины торможения развития технопарков и консульта-
ционных служб.
Ключевые слова: path dependence, аграрный сектор, институционные ловушки, кластеризация,

технопарки, консультационные службы.
MECHANISMS FOR SUSTAINABLE

DEVELOPMENT OF THE AGRARIAN ECONOMY
IN UKRAINE
Nataliya Stoyanec
Sumy National Agrarian University, Sumy, Ukraine, natalystoyanez@gmail.com
Abstract: The transition of the agrarian economy to a model of sustainable development

is a very complex and urgent task for the government of Ukraine. Before making any state
decisions that will lead to structural changes in the agricultural sector in the future, we
propose to use the main aspects of the theory of dependence on the previous development or
“path dependence”. The use of the main aspects of this theory let the existing institutional
traps that were formed in the past and radically influence the future development to be de-
tected. To form sustainable development of the agrarian sector of the economy, we propose to
use a cluster model of the regional development. This model assumes an effective interaction
of government and private business. In the process of research, we identified the main prob-
lem moments that negatively influence the development of public-private partnership in the
agrarian sector through the availability of existing institutional traps, and also generalized
the reasons for the inhibition of the development of techno parks and consulting services.
Keywords: path dependence, agrarian sector, institutional traps, clusterization, technoparks,

consulting services.
UDC 004.42AUTOCAD
CAD APPLICATION IN THE DESIGN OF

OBJECTS AND AMBIENT FOR EDUCATION,
IMPLEMENTATION AND PROMOTION OF
PRODUCTS
Radoljub Tomić1, Miloš Arsić2, Milun Kokanović3, Siniša Arsić4
1
Belgrade, Serbia, radoljub.tomic@fsom.edu.rs
2
VBŠAS, Belgrade, Serbia, misaarsa@yahoo.com
3
Belgrade, Serbia, milun.kokanovic@fsom.edu.rs
4
Telekom Srbija, Belgrade, Serbia, arsa.arsa@hotmail.com
Abstract: CAD implies the most important application of computer graphics programs in
engineering practice. Illustrated examples based on AutoCAD, in this paper, clearly indicate
that it is a software package has application in very different engineering activities. CAD
is a powerful tool used for creates a product and proper documentation (drawings, speci-
fications, plans, analyses, offers, presentations and promotions, reports etc). CAD limits
for implementation are set up in concrete user engineering areas. When it is drawing with
AutoCAD e.g., content is created that is more complex than the drawing itself, as the com-
puter receives information about the drawing elements in a way which will be later enable
to easily updating them and bring it to the maximum effect level through the use of each of
the relevant entered information. Considerations by authors are comfirmed that AutoCAD
adaptation to the needs of the modern user of goods and services defined by CAD systems.
Keywords: CAD, objects, design, modification, dispozition, presentation

CAD APLIKACIJA U DIZAJNU OBJEKATA

I AMBIJENTA ZA OBRAZOVANJE,
IMPLEMENTACIJU I PROMOCIJU PROIZVODA
Radoljub Tomić1, Miloš Arsić2, Milun Kokanović3, Siniša Arsić4
1
Beograd, radoljub.tomic@fsom.edu.rs
2
VBŠAS, Beograd, Srbija, misaarsa@yahoo.com
3
Beograd, milun.kokanovic@fsom.edu.rs
4
Telekom Srbija, Beograd, Srbija, arsa.arsa@hotmail.com
Apstrakt: CAD podrazumeva najvažniju aplikaciju kompjuterskih grafičkih programa

u inženjerskoj praksi. Ilustrovani primeri zasnovani na AutoCAD-u u ovom radu jasno
ukazuju da ovaj softverski paket ima primenu u veoma različitim inženjerskiim aktivnosti-
ma. CAD je moćan alat koji se koristi za kreiranje proizvoda i odgovarajuće dokumen-
tacije (crteži, specifikacije, planovi, analize, ponude, prezentacije i promocije, izveštaji,
isl.). Granice CAD-a za implementaciju postavljene su u konkretnim oblastima korisničkog
inženjeringa. Kada se crta AutoCADom, na primer, kreira se sadržaj koji je složeniji od
samog crteža pošto računar priima informacije o elementima crteža na način koji će kasnije
omogućiti njihovo lako ažuriranje i dovesti do maksimalnog efekta korišćenja svake od rel-
evantnih unetin informacija. Razmatranja autora potvrdjuju da se AutoCAD prilagodjava
potrebama savremenog korisnika roba i usluga defnisanih CAD sistemimima.
Ključne reči: CAD, objekti, dizajn, modifikacije, dispozicija, prezentacija

UDC 005.336:342.5(470)
159.923
ОЦЕНКА КАЧЕСТВА УПРАВЛЕНИЯ В

РОССИЙСКИХ ОРГАНАХ ВЛАСТИ
Алексей Цветков1, ЕленаПлешакова2
1
Санкт-Петербургский государственный экономический университет,
Санкт Петербург, Российская Федерация, al.nik.tsvetkov@gmail.come
2
Санкт-Петербургский государственный экономический университет,
Санкт Петербург, Российская Федерация, e_pleshakova@list.ru
Аннотация: Рассматриваются существующие подходы к оценке качества государственных

услуг для населения качества работы российских органов власти регионального и муници-
пального уровня. Проводится мысль о том, что необходимо оценивать не только качество
работы органов власти (достижение поставленных целей), но и качество управления, то,
насколько правильно и эффективно функционируют учреждения, то есть внутреннее, «им-
манентное» качество управления. Приводится методика оценки патологичности менед-
жмента и результаты экспертной оценки качества управления в различных органах власти
муниципального и регионального уровня.
Ключевые слова: качество управления, патологии менеджмента, уровень патологичности

менеджмента
EVALUATION OF THE QUALITY OF

MANAGEMENT IN THE RUSSIAN GOVERNMENT
Aleksei Tsvetkov1 , Elena Pleshakova2
1
St. Petersburg State Economic University, Saint Petersburg, Russian Federation,
al.nik.tsvetkov@gmail.com
2
St. Petersburg State Economic University, Saint Petersburg, Russian Federation,
e_pleshakova@list.ru
Abstract: Existing approaches to the assessment of the quality of public services for the
population of the quality of work of Russian regional and municipal authorities are con-
sidered. The idea is that it is necessary to evaluate not only the quality of the work of gov-
ernment bodies (achievement of the set goals), but also the quality of management, how
correctly and efficiently the institutions function, that is, the internal, «immanent» quality
of management. The methodology for assessing the pathological nature of management and
the results of expert assessment of the quality of management in various municipal and
regional authorities are presented.
Keywords: quality of management, pathology of management, level of pathological

management
UDC 005.7:351.78
CHALLENGES OF SOCIAL ENGINEERING

THREATS TO MANAGEMENT
Sergej Uljanov1, Dragan Trivan2, Milan Milosevic3
1
Ministry of Interior/Department of International Operational Police Cooperation,
Belgrade, Serbia, sputnik970@gmail.com
2
Serbia, dragan.trivan@fpsp.edu.rs
3
Serbia, milan.milosevic@fpsp.edu.rs
Abstract: Authors of the article wants to explain the phenomenon of social engineering
through analyzing modi operandi of this criminal activity. Social engineering victims and
INTERPOL experience in combating this kind of high-tech frauds are going to be focused by
the authors, especially. Having in mind peril intensity of this detrimental illegal doing, the
authors tries to establish the existing of balance between volume of social engineering public
dangerousness facing the efficiency of working standards, functionality of methodological
capacity and operational resources of INTERPOL as antidote. Besides directing the article’s
core to the matter of social engineering frauds modi operandi, the authors investigate of-
fenders’ profiles and possible ways of being protected from criminal sting of this illegal act-
ing, as well.
Keywords: social engineering, deception, intrusion, fraud, management, INTERPOL

IZAZOVI SOCIJALNOG INŽENJERINGA

PRETNJE MENADŽMENTU
Sergej Uljanov1 , Dragan Trivan2 Milan Milošević3
1
Ministarstvo unutrašnjih poslova/Uprava za međunarodnu operativnu policijsku
saradnju, Beograd, Srbija, sputnik970@gmail.com
2
Srbija, dragan.trivan@fpsp.edu.rs
3
Srbija, milan.milosevic@fpsp.edu.rs
Apstrakt: U ovom radu autori žele da objasne fenomen socijalnog inženjeringa kroz
analiziranje pojavnih oblika ove kriminalne aktivnosti. Posebna pažnja autora biće us-
merena na žrtve socijalnog inženjeringa i iskustva INTERPOL-a u borbi protiv ove vrste
visokotehnoloških prevara. Sagledavanjem intenziteta opasnosti ove štetne ilegalne radnje,
autori teže da ustanove postojanje balansa između volumena društvene opasnosti socijalnog
inženjeringa, sa jedne strane, i efektivnosti radnih standarda, funkcionalnosti metodoloških
kapaciteta i operativnih resursa INTERPOL-a, kao protivteže. Autori pored usmeravanja
težišta ovog rada na načine izvršenja prevara putem socijalnog inženjeringa, razmatraju i
pitanja u vezi sa profilom izvršilaca, te mogućim načinima zaštite od kriminalne žaoke ovog
nedozvoljenog delovanja.
Ključne reči: socijalni inženjering, obmana, upad, prevara, menadžment, INTERPOL

UDC 336.2(470)
РАЗРАБОТКА ТЕОРЕТИЧЕСКИХ И
МЕТОДОЛОГИЧЕСКИХ ПРИНЦИПОВ
НАЛОГОВОГО АНАЛИЗА АКТИВОВ И
КАПИТАЛА ХОЗЯЙСТВУЮЩИХ СУБЪЕКТОВ
Сергей Воронин1, Юрий Дорошенко2
1
им.В.Г.Шухова, Белгород, Российская Федерация, su402@bk.ru
2
им.В.Г.Шухова, Белгород, Российская Федерация, 549709@mail.ru
Аннотация: Проведен анализ абсолютных и относительных показателей основных начис-

ленных и уплаченных налогов в доходах Российской Федерации и Белгородской области. Пред-
ложены теоретические и методологические принципы определения налоговой продуктивно-
сти активов и их отдельно взятых видов. Осуществлены расчеты показателей налоговой
продуктивности на базе полной учетной стоимости основных фондов.
Ключевые слова: Начисленные и уплаченные налоги. Налоговый анализ. Активы предприятий.

Налоговая продуктивность. Основные фонды.
THE DEVELOPMENT OF THE THEORETICAL

AND METHODOLOGICAL PRINCIPLES TO THE
IMPOST ANALYSIS FOR ASSETS AND CAPITAL
OF ENTERPRISES
Sergey Voronin1, Yuryi Dorochenko2
1
Russian Federation, su402@bk.ru
2
Russian Federation, 549709@mail.ru
Abstract: The absolute and relative figures for the main calculated and pay out imposts in
the returns of Russian Federation and Belgorod region have been studied. The theoretical
and methodological principles for definition of impost productiveness for assets and their
different kinds have been suggested. The calculations of figures for impost productiveness on
the base of full registration value of basic capital have been realizes.
Keywords: Calculated and pay out imposts. Impost analysis. Assets of enterprises. Impost
productiveness. Basic capital.
UDC 502.131.1:341.2(4-67EU:497.5)
ODRŽIVI RAZVOJ I USTROJ EUROPSKE UNIJE I

REPUBLIKE HRVATSKE
Vidoje Vujić
Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilište u Rijeci, Opatija,
Hrvatska, vvujic@fthm.hr
Apstrakt: Za potrebe službene statistike u državama članicama Europske unije, razvijen je

sustav ustroja prostornih jedinica, odnosno regija Europske unije. EU je podijeljena na teri-
torijalne statističke regije. Takve teritorijalne jedinice definirane su ponajprije za statističke
svrhe uspoređivanja regija EU i ne tvore nužno službene upravne jedinice. U EU postoji 276
NUTS regija druge razine, takozvane NUTS 2 regije, koje, u pravilu, obuhvaćaju teritorije
koji imaju od 800.000 do 3.000.000 stanovnika. Temeljem tog kriterija Republika Hrvatska
ima dvije NUTS 2 razine odnosno statističke regije: Jadranska Hrvatska (koja obuhvaća
sedam priobalnih županija) i Kontinentalna Hrvatska (koja obuhvaća 13 kontinentalnih
županija i grad Zagreb).
U radu se analizira stanje i uloga javne uprave i samouprave u društvenim promjenama
i njen utjecaj na rast i razvoj gospodarstva i kvalitetu života u Republici Hrvatskoj. Sintetizira
se povijesni ustroj lokalne i regionalne uprave i samouprave. Promišlja se o dosadašnjim
postignućima i ulozi strateškog i javnog menadžmenta u društvenom i ekonomskom razvoju.
Ključne reči: održivi razvoj, decentralizacija, teritorijalni ustroj, lokalna uprava.

SUSTAINABLE DEVELOPMENT AND THE

ORGANIZATION IN THE EUROPEAN UNION
AND THE REPUBLIC OF CROATIA
Vidoje Vujic
Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija,
Croatia, vvujic@fthm.hr
Abstract: For the purposes of official statistics in the Member States of the European Un-
ion, the system of the spatial units and regions of the European Union has been developed.
The EU is divided into territorial statistical regions. Such territorial units are defined pri-
marily for statistical purposes of comparing EU regions and do not necessarily form the
official administrative units. In the EU there are 276 NUTS second level regions, the so-
called NUTS 2 regions, which typically include territories that have between 800,000 and
3,000,000 inhabitants. Based on this criterion, the Republic of Croatia has two NUTS 2
levels or statistical regions: Adriatic Croatia (comprising seven coastal counties) and Conti-
nental Croatia (comprising 13 continental counties and the city of Zagreb).
This paper analyzes the state and role of public administration and self-government in
social change and its impact on the growth and development of the economy and the quality of
life in the Republic of Croatia. The historical structure of local and regional government and
self-government is synthesized. The achievements and the role of strategic and public manage-
ment in social and economic development are being considered.
Keywords: sustainable development, decentralization, territorial structure, local government.

UDC 005.51
CROSS-COMPANY DATA MANAGEMENT AS A

STRATEGIC ADVANTAGE–
AN EXPLORATORY STUDY
Wanja Wellbrock1, Christoph Hein2
1
Departemnt for Management and Sales / Heilbronn University
wanja.wellbrock@hs-heilbronn.de
2
HENDRICKS, ROST & CIE GmbH
christoph.hein@hrcie.com
Abstract: The perfect technical collection and storage of data does not guarantee com-
panies better information. The focus must be on a pro-active and strategic oriented data
management within and between cooperating companies. An information supply chain can
ensure a real utility value as long as the semantic limitations are considered. Based on the
conceptual development of an corresponding information supply chain model, the evidence
and status quo in business practice is assessed by a large-volume empirical study within
German companies.
Keywords: data management, information supply chain, business analytics, cross-company,

supply chain management, semantic trap
UPRAVLJANJE PODACIMA IZMEDJU

PREDUZEĆA KAO STRATEŠKA PREDNOST–
ISTRAŽIVAČKA STUDIJA
Wanja Wellbrock1, Christoph Hein2
1
Univerzitet u Hejlbronu, Hejlbron, Nemačka, wanja.wellbrock@hs-heilbronn.de
2
HENDRICKS, ROST & CIE GmbH, Nemčka, christoph.hein@hrcie.com
Apstrakt: Savršeno tehničko prikupljanje i čuvanje podataka ne garantuje kompanijama

bolju informaciju. Fokus mora biti na proaktivnom i strateški orijentisanom vodjenju po-
dataka unutar i izmedju kompanija koje saradjuju. Lanac informacija o ponudi može obez-
bediti stvarnu upotrebnu vrednost ako se uzmu u obzir semantička ograničenja. Na osnovu
konceptualnog razvoja odgovarajućeg modela lanca ponude, dokazi i status quo u poslovnoj
praksi se procenjuju velikim brojem empijiskih studija u okviru nemačkih kompanija.
Ključne reči: upravljanje podacima, lanac ponude informacija, poslovna analitika, odnosi
medju kompanijama, menadžment lanca ponude, semantička zamka
UDC 005.3
TRANSFORMACIONO LIDERSTVO U FUNKCIJI

PREVAZILAŽENJA KRIZA ORGANIZACIJE
Velemir Zekić1 , Cvijetin Živanović 2
1
Internacionalni univerzitet - Brčko Distrikt, Brčko, Bosna i Hercegovina,
velemirzekic@hotmail.com
2
Visoka škola za primijenjene i pravne nauke „Prometej“, Banja Luka, Bosna i
Hercegovina, eskola000@gmail.com
Apstrakt: Značaj i naučna opravdanost istraživačkog poduhvata, čiji su rezultati prika-

zani u ovom radu, sadržan je u jasnoj predstavi da u vremenu globalizacije poslovanja,
sposobnost prevashodno privrednih organizacija da uče i da naučeno brzo pretvaraju u
akciju s ciljem da se menjaju, postaje sve više osnova za prevazilaženje identifikovanog
kriznog stanja, kreiranje šansi i sticanje konkurentske prednosti. S tim u vezi, transfor-
maciono liderstvo definitivno, kao novi pristup, postalo je jezgro za izgradnju nove teorije
liderstva koja definiše suštinu procesa vođenja promena i praksu liderstva uopšte.
Ključne reči: globalizacija, kriza, promena, transformaciono liderstvo

TRANSFORMATIONAL LEADERSHIP IN
FUNCTION OF OVERCOMING CRISIS OF THE
ORGANIZATION
Velemir Zekic1, Cvijetin Zivanovic2
1
International University - BrckoDistrikt, Brcko, Bosnia and Herzegovina,
2
High School for Applied and Legal Sciences “Prometej”, Banja Luka, Bosnia and
Herzegovina, eskola000@gmail.com
Abstract: The significance and scientific justification of the research undertaking, whose
results are presented in this work, is contained in a clear idea that in the time of globaliza-
tion of business, the ability of business organizations to learn and learned quickly transform
into action with the aim of changing, is becoming more and more overcoming the identified
crisis situation, creating chances and gaining competitive advantage. In this regard, trans-
formational leadership definitely, as a new approach, has become the nucleus for building
a new theory of leadership that defines the essence of the change management process and
leadership practice in general.
Keywords: globalization, crisis, change, transformational leadership

UDC 330.322:336.71(476)
ИНВЕСТИЦИОННАЯ ДЕЯТЕЛЬНОСТЬ БАНКОВ

В РЕСПУБЛИКЕ БЕЛАРУСЬ
Марина Зеленкевич
Государственный институт управления и социальных технологий БГУ,
Минск, Белоруссия, marina.zelenkevich@gmail.com
Аннотация: В статье определены роль и место коммерческих банков в инвестиционном про-

цессе, обоснованы условия их функционирования на инвестиционном рынке, выявлены осо-
бенности инвестиционной деятельности банков в Республике Беларусь, которые состоят
в преобладающей роли кредитов, как в общем объеме банковского инвестирования, так и
в формах участия банков в инвестиционных проектах. Определена отраслевая направлен-
ность инвестиций, в которой наряду с традиционными отраслями-получателями банков-
ских инвестиций, отмечается положительная динамика IT-сектора.На основе анализаин-
вестиционных инструментов, применяемых банками, делается вывод об использовании в
настоящее время наиболее простых форм, что свидетельствует о наличии потенциальных
возможностей для развития инвестиционной активности банковской системы. Обоснова-
но, что решение проблем инвестирования в Республике Беларусь неразрывно связано с рефор-
мированием системы государственного регулирования банковского сектора, которая пока не
создает равные конкурентные условия для всех участников инвестиционного рынка.
Ключевые слова: инвестиционная деятельность, инвестиционный процесс, инвестиционный

рынок, банковские инвестиции, инвестиционные кредиты, инструменты инвестирования,
регулирование банковских инвестиций.
INVESTMENT ACTIVITIES OF BANKS IN THE

REPUBLIC OF BELARUS
Marina Zelenkevich
State Institute of Management and Social Technologies BSU, Minsk, Belarus,
marina.zelenkevich@gmail.com
Abstract: The article defines the role and place of commercial banks in the investment
process, explains the conditions for their functioning in the investment market, identifies the
specific features of the investment activity of banks in the Republic of Belarus, which consist
in the predominant role of loans both in the total volume of bank investment and in the
forms of banks’ participation in investment projects. The sectoral orientation of investments
is determined, in which along with traditional branches-recipients of bank investments, the
positive dynamics of the IT-sector is noted. Based on the analysis of investment instruments
used by banks, it is concluded that currently the simplest forms are used, which indicates
that there are potential opportunities for the development of investment activity of the bank-
ing system. The solution of investment problems should be connected with the reform of the
system of state regulation of the banking sector, which does not yet create equal competitive
conditions for all participants of the investment market.
Keywords: investment activity, investment process, investment market, bank investments,

investment loans, investment tools, regulation of bank investments.
UDC 005.591.6:330.341
RAZVOJ ZNANJA I INOVACIJA KAO BITAN

FAKTOR U PROCESIMA UNAPREĐIVANJA
KONKURENTNOSTI PRIVREDE SRBIJE
Stefan Zimonjić
Visoka škola za poslovu ekonomiju i preduzetništvo, Beograd, Srbija
zimonjics@gmail.com
Apstrakt: U ovom radu povezanost inovativne delatnosti i procesa visokog obrazovanja

razmatra se sa tri aspekta: operativnog, taktičkog i strategijskog. Prva dva aspekta odnose se
na upotrebu resursa od strane individualnog preduzetnika i sticanje permanentnih znanja
na tom području. Treći aspekt, ali ne manje važan, odnosi se na razvoj optimalnog odnosa
između države kao institucije i preduzetnika menadžera. U ovom kontekstu, nužni i dovolj-
ni uslovi mogu se obezbediti na državnom nivou, realizacijom prosesa osavremenjavanja
i razvoja znanja, na sva tri analizirana nivoa. Rezultati razmotrenih problema upućuju
na zaključak da bi delotvornost državnih mera u analiziranom smislu, imala pozitivne i
dalekosežne posledice po konkurentnost privrede Srbije.
Ključne reči: inovativne delatnosti, visoko obrazovanje, država, preduzetnik, konkurentnost.

DEVELOPMENT OF KNOWLEDGE AND

INNOVATIONS AS AN IMPORTANT
FACTOR IN PROCESS OF IMPROVING THE
COMPETITIVENESS OF THE ECONOMY OF
SERBIA
Stefan Zimonjic
Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia,
zimonjics@gmail.com
Abstract: In this paper, the connection between the innovative activity and process of
higher education will be reflected on from three aspects: operative, tactical and strategic.
The first two aspects relate to the use of resources by an individual entrepreneur and the
acquiring of permanent knowledge in the area. The third aspect, but not less important,
relates to the development of an optimal relationship between the state as an institution
and entrepreneur, the manager. In this context, the necessary and sufficient conditions can
be provided at the state level, through the realization of the process of modernization and
knowledge development, at all three analyzed levels. The results of the problems in question
point to the conclusion that the effectiveness of state measures in the analyzed sense would
have positive and far-reaching consequences for the competitiveness of the Serbian economy.
Keywords: innovative activities, higher education, country, entrepreneur, competitiveness.

UDC 005.74
ZNAČAJ FAZE „ODMRZAVANJE“ U PROCESU

ORGANIZACIONIH PROMENA RADI
PREVAZILAŽENJA KRIZE U ORGANIZACIJI
Cvijetin Živanović1, Velemir Zekić2
1
Visoka škola za primijenjene i pravne nauke „Prometej“, Banja Luka, Bosna i
Hercegovina, eskola000@gmail.com
2
Internacionalni univerzitet - Brčko Distrikt, Brčko, Bosna i Hercegovina,
Apstrakt: Razlika u stanjima jedne iste pojave koja se utvrdi merenjem ili posmatranjem
između dve vremenski određene tačke je suština u razumevanju promena. Otuda, organiza-
ciona promena predstavlja “novo” stanje koje nastane kao razlika u stanjima jedne posma-
trane pojave između dve vremenski određene tačke. Zbog ovakvog pristupa razumevanju po-
jma promena, one, prema stavovima jedne grupe autora, predstavljaju projektnu aktivnost
koju neko želi ostvariti u nekom vremenskom periodu dok, prema drugima, promene pred-
stavljaju poremećeno stanje (neravnotežu), proizvod određene vrste krize u funkcionisanju
organizacije. U tom pogledu, bez obzira na uzrok i karakteristike promene, transparentnost
namere i otvorenost lidera promene u početnoj tzv. fazi “odmrzavanje” je osnovni preduslov
da bi se i druge faze procesa organizacionih promena, radi prevazilaženja identifikovane
krize, brzo i efikasno sprovele.
Ključne reči: promena, lider, kriza.

242 ANTiM 2018, 19-21. April 2018. Belgrade, Serbia 243
THE IMPORTANCE OF THE “UNFREEZING”

PHASE IN PROCESS OF ORGANIZATIONAL
CHANGE IN ORDER TO OVERCOME THE
ORGANIZATION CRISIS
Cvijetin Zivanovic1, Velemir Zekic2
1
High School for Applied and Legal Sciences “Prometej”, Banja Luka, Bosnia and
Herzegovina, eskola000@gmail.com
2
International University - Brcko Distrikt, Brcko, Bosnia and Herzegovina,
Abstract: The difference in the state of the same phenomenon that is determined by meas-
urement or observation between two time-specified points is the essence of understanding
the changes. Therefore, organizational change represents a “new” state that arises as a dif-
ference in the state of one observed phenomenon between two time-specified points. Due to
this approach to the understanding of the concept of change, they, according to the views of
one group of authors, represent the project activity that somebody wants to accomplish in
a certain period of time, while, according to others, the changes represent a distorted state
(imbalance), the product of a certain type of crisis in the functioning of the organization.
In this regard, regardless of the cause and characteristics of the change, the transparency of
the intention and the openness of the change leader in the initial faze so-called “ unfreezing
“ is the basic precondition for the other phases of the process of organizational changes, to
overcome identified crisis, quickly and efficiently.
Keywords: change, leader, crisis.

244
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Народна библиотека Србије, Београд
005(048)
004.738.5(048)
007:004(048)
005.591.6(048)
338.1(048)
МЕЂУНАРОДНА конференција Примена нових технологија у менаџменту и

економији (6 ; 2018 ; Београд)
Zbornik apstrakata / Šesta međunarodna konferencija Primena novih
tehnologija u menadžmentu i ekonomiji, ANTiM 2018, Beograd, 2018 ; urednik
Maja Andjelković. - Beograd = Belgrade : Fakultet za poslovne studije i
pravo - FPSP = Faculty of Business Studies and Law : Fakultet za
informacione tehnologije i inženjerstvo Univerziteta “Union-Nikola Tesla” =
Faculty of Strategic and Operational Management University “Union-Nikola
Tesla”, 2018 (Beograd : Beopress). - 244 str. ; 24 cm
Na spor. nasl. str.: Book of Abstracts. - Radovi na srp, engl. i rus.

jeziku. - Tiraž 200. - Str. 11-20: Predgovor / Maja Anđelković.
ISBN 978-86-81088-04-3 (FPSP)

1. Stv. nasl. na upor. nasl. str. 2. Факултет за стратешки и оперативни
менаџмент (Београд) 3. Факултет за пословне студије и право (Београд)
a) Менаџмент - Апстракти b) Информациони системи - Апстракти c)
Информациона технологија - Апстракти d) Привредни развој - Апстракти e)
Иновације - Технолошки прогрес - Апстракти
COBISS.SR-ID 261340428

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PRIMENA NOVIH TEHNOLOGIJA U

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ТАЙМ-МЕНЕДЖМЕНТ МЕДИАКОММУНИКАЦИИ: СТИЛЕВЫЕ ОСОБЕННОСТИ ��������� 33

UPRAVLJANJE EMOCIJAMA U SFERI POSLOVNOG PREGOVARANJA ��������������������������������������� 35

KONCEPTI I STRATEGIJE USPOSTAVLJANJA KONKURENTNOSTI U ORGANIZACIJI����������� 37

KONCEPTI RAZVOJA NOVOG PROIZVODA U SAVREMENIM USLOVIMA������������������������������� 39

NOVI IZAZOVI INFORMACIONO-KOMUNIKACIONIH TEHNOLOGIJA OD UTICAJA NA

POŽAR KAO BEZBEDNOSNI PROBLEM U REPUBLICI SRBIJI I MEHANIZMI PREVENCIJE� 43

ФИЛОСОФСКИЕ РЕФЛЕКСИИ ФЕНОМЕНА ЗАПАДНИЧЕСТВА В ПРАВОВОЙ КУЛЬТУРЕ

THEORETICAL AND PRACTICAL APPROACHES TO THE IMPLEMENTATION OF

UTICAJ JAVNOG DUGA I BUDŽETSKOG DEFICITA NA INFLATORNA KRETANJA����������������� 49

Гульнара Балабанова, Татьяна Давыденко 1 2

НЕГОСУДАРСТВЕННОЕ ПЕНСИОННОЕ ОБЕСПЕЧЕНИЕ КАК ИНСТРУМЕНТ

Duško Belović, Halil Hasanović 1 2

DEMOGRAPHIC APPROACH TO ESTIMATION OF SUSTAINABLE DEVELOPMENT IN

ПРИМЕНЕНИЕ ФОРСАЙТА В ФОРМИРОВИНИИ НАЦИОНАЛЬНОЙ ТУРИСТИЧЕСКОЙ

INFORMACIONE TEHNOLOGIJE U OBRAZOVANJU PREDUZETNIKA U SRBIJI��������������������� 69

MOTOR VEHICLESS: STATISTICAL CUSTOMER DEMAND ANALYSIS���������������������������������������� 71

PREGLED OSNOVNIH KRIPTOGRAFSKIH NAČINA RADA������������������������������������������������������������� 73

МЕТОДОЛОГИЧЕСКИЕ ОСНОВЫ И ТЕХНОЛОГИИ ПОДГОТОВКИ БУДУЩИХ

ОСОБЕННОСТИ ВНЕДРЕНИЯ LEANМЕНЕДЖМЕНТА НА УКРАИНСКИХ

Марина Кужель, Светлана Линовицкая 1 2

ТУРИСТСКАЯ ДЕЯТЕЛЬНОСТЬ КАК МЕХАНИЗМ СОВРЕМЕННЫХ

ЭКОЛОГИЧЕСКИЕ АСПЕКТЫ РАЗВИТИЯ СЕЛЬСКОГО ХОЗЯЙСТВА СЕВЕРО-

Jelena Marinković, Dušan Radomirović, Nenad Marinković 1 2 3

НОВЫЕ ТЕНДЕНЦИИ КРИЗИСНОГО УПРАВЛЕНИЯ НА УРОВНЕ МЕСТНОГО

Branko Marković, Dejan Ilić, Nikolaj Ivannikov 1 2 3

ORGANIZACIONA KULTURA I UTICAJ NA INOVACIJE I PROMENE����������������������������������������� 181

Branka Marković, Marinko Markić 1 2

RAZUMEVANJE STRATEGIJE I NJENIH PODSISTEMA KAO KLJUČNI FAKTOR

Srboljub Nikolic, Miljojko Janosevic, Branko Tesanovic,

КОНТЕКСТЕ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ������������������������������������������������������������������� 169

ИННОВАЦИОННОЕ РАЗВИТИЕ СТРОИТЕЛЬНОГО СЕКТОРА����������������������������������������������� 171

PREDUZETNIŠTVO I PROBLEMI TRANSNACIONALNOG PREDUZETNIŠTVA U REPUBLICI

Velemir Zekić , Cvijetin Živanović

TESTOVI PENETRACIJE KAO VID ZAŠTITE OD ZLONAMERNIH NAPADA NA

TRANSNACIONALNI ORGANIZOVANI KRIMINAL–MEĐUNARODNI I REGIONALNI

МЕХАНИЗМЫ ОБЕСПЕЧЕНИЯ УСТОЙЧИВОГО РАЗВИТИЯ АГРАРНОЙ ЭКОНОМИКИ В

CAD APPLICATION IN THE DESIGN OF OBJECTS AND AMBIENT FOR EDUCATION,

ОЦЕНКА КАЧЕСТВА УПРАВЛЕНИЯ В РОССИЙСКИХ ОРГАНАХ ВЛАСТИ ����������������������� 225

CHALLENGES OF SOCIAL ENGINEERING THREATS TO MANAGEMENT������������������������������� 227

A MARKET ORGANIZATION ANALISYS OF THE

TRŽIŠNA ANALIZA PARKING PROSTORA U

Аннотация: Представлены результаты теоретико-методологического анализа

Ключевые слова: тайм-менеджмент, медиакоммуникация, индивидуальный темпо-

TIME MANAGEMENT OF MEDIA

Keywords: time management, media communication, individual temporal style, self-regula-

UPRAVLJANJE EMOCIJAMA U SFERI

Apstrakt: Dugo vremena je u klasičnom menadžmentu i organizaciji negirana potreba za

MANAGEMENT OF EMOTIONS IN THE AREA OF

KONCEPTI I STRATEGIJE USPOSTAVLJANJA

CONCEPTS AND STRATEGIES OF ESTABLISHING

Keywords: Reinvention, Cumulative Competitiveness Strategies, Habits in Maintaining

KONCEPTI RAZVOJA NOVOG PROIZVODA U

CONCEPTS OF DEVELOPMENT OF NEW PRODUCTS

Keywords: development concepts, new product,

NOVI IZAZOVI INFORMACIONO -

Apstrakt: Kako bi se poljoprivrednicima osiguralo da rade efikasno, a sektorima u oblasti

Ključne reči: informaciono-komunikaciona tehnologija, biosistem, konkurentnost,

ТАЙМ-МЕНЕДЖМЕНТ МЕДИАКОММУНИКАЦИИ: СТИЛЕВЫЕ ОСОБЕННОСТИ �� 33

UPRAVLJANJE EMOCIJAMA U SFERI POSLOVNOG PREGOVARANJA �� 35

KONCEPTI I STRATEGIJE USPOSTAVLJANJA KONKURENTNOSTI U ORGANIZACIJI�� 37

KONCEPTI RAZVOJA NOVOG PROIZVODA U SAVREMENIM USLOVIMA�� 39

POŽAR KAO BEZBEDNOSNI PROBLEM U REPUBLICI SRBIJI I MEHANIZMI PREVENCIJE� 43

UTICAJ JAVNOG DUGA I BUDŽETSKOG DEFICITA NA INFLATORNA KRETANJA�� 49

INFORMACIONE TEHNOLOGIJE U OBRAZOVANJU PREDUZETNIKA U SRBIJI�� 69

MOTOR VEHICLESS: STATISTICAL CUSTOMER DEMAND ANALYSIS�� 71

PREGLED OSNOVNIH KRIPTOGRAFSKIH NAČINA RADA�� 73

ORGANIZACIONA KULTURA I UTICAJ NA INOVACIJE I PROMENE�� 181

КОНТЕКСТЕ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ�� 169

ИННОВАЦИОННОЕ РАЗВИТИЕ СТРОИТЕЛЬНОГО СЕКТОРА�� 171

ОЦЕНКА КАЧЕСТВА УПРАВЛЕНИЯ В РОССИЙСКИХ ОРГАНАХ ВЛАСТИ �� 225

CHALLENGES OF SOCIAL ENGINEERING THREATS TO MANAGEMENT�� 227