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PAGSULHUGON NATIONAL HIGH SCHOOL

BUSINESS PLAN

JOANLYN CAMACHO
NOEMDRECH ACEBEDO
MA. GUILLERMA BULGADO
ANGEL OCHEA
ANABEL ENTINO
AIZA MAUDO
NINO MARK TUMBAGAHAN
JOSHUA FRAN
PAGSULHUGON NATIONAL HIGH SCHOOL

SECTION 1
EXECUTIVE SMMARY

Coconut’s remarkable levels of resilience means that they can be grown in a

wide range of soils although they require relatively high amount of rainfall. The

natural habitat of coconuts is found in coastal areas and on the fringes of desserts

that made Philippines to be one of the perfect habitat of coconuts. Coconut

production plays an important role to the national economy in the Philippines. According

to figures published in Food and Agriculture Organization of the United Nations, it is the

world’s largest producer of coconuts producing 19,500,000 tons in 2009. The production

in the Philippines is generally concentrated in medium-sized farms.

Coconut has been known because of its a lot of uses from its leaves to its roots, its

product can be used from clothing to animal feed to beauty creams. That is why it has

good effects towards the skin. According to researches, an article from health line.

Coconut has fatty acids that found to have an antimicrobial property that can effectively

kill bacteria and fungi that lead to coconut to reduce inflammation to skin, it helps treat

acne, it can moisturize dry skin, its oil has a property that can help wound healing and

many more.
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So we come up in making products that are made coconut to be its main

ingredient, not only because of its good effects towards the skin but also to make the

right use of the enormous resources of coconuts in the country.


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SECTION 2
PERSONAL DETAILS

THE PROPONENTS

JOANLYN BULGADO

CAMACHO
She was born on the 28th day of July, 2000. She is the 8th among the of
children of Nicholas and Thelma Camacho. She is currently studying as a Grade 12
student in Pagsulhugon National High School. and in the future, she wants to
become a teacher.

NOEMDRECH TIOSEN

ACEBEDO
She was born on September 11, 2001. She is an only child of Noel and Dahna
Acebedo. She finished her elementary education in Pagsulhugon Elementary
School. As a 17-year-old girl, he is currently Grade 12 student studying in
Pagsulhugon National High school. Want to be an English Teacher someday.
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MA. GUILLERMA CINCO

BULGADO
She was born on November 12, 2000. She is the 5th among the 6 children of
Elias and Bianita Bulgado. Finished her Elementary education in Pagsulhugon
Elementary School and currently a Grade 12 student in Pagsulhugon National High
School.

ANGEL VILLARMENO

OCHEA
She was born on October 3, 2001. The 2nd among the 5 children of Sherille Dela
Cruz and Vincent Oliveros. She finished her Elementary education in Candugue
Elementary School currently a Grade 12 student of Pagsulhugon National High
School and wants to be a policewoman in the future.
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ANABEL BAGULAYA

ENTINO
She was born on Feb. 19,2000, boned and raised by her loving parents Villa and Allan
Entino, She lived in Brgy. Bagong Silang Babatngon, Leyte. Currently a Grade 12 student at the
age of 19 in Pagsulhugon National High School and and wants to be a chef someday.

AIZA B.

MAUDO
She was born on April 9,2000. She lives in Brgy. Bagong Silang Babatgon Leyte. She was
born and raised by her loving parents Mr. Mamerto and Mrs. Marites Maudo. As an 18-year-old
young lady, she is currently a Grade 12 student in Pagsuhugon National High School. and wants
to be a successful policewoman someday.
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JOSHUA DAZ

FRAN
He was born on December 22,1998, and was born in Catbalogan, Samar.
Raised by his loving parents and he is currently a Grade 12 student in Pagsulhugon
National High school and dreamed to become a soldier someday
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SECTION 3
OVERVIEW OF THE BUSINESS

Leyte’s leading beauty and wellness shop will bring you the best products
which are all Filipino-Made, which are all from natural ingredients also found in the
Philippines. The Cocobella produce products, beauty products specifically like soap,
scrub and oil that are all has the main ingredient, coconut. The founder Joanlyn
Camacho who is knowledgeable of making soaps come up to the idea of making a
soap out of coconut because of an enormous supply of coconut in their farm, she
planned to have an innovation of a soap with the right use of their resources at the
same time.

The product name Cocobella comes from the Idea of their Co-Founder
Noemdrech Acebedo, she combines the word coco from the word coconut to the
word Bella that means beautiful in French.
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BUSINESS PLAN PROPER

THE NEEDS
The information below shows the problem or needs of the business plan
based on the gathered data.
1. A LOT OF SUPPLY OF COCONUT

Coconut is the primary ingredient of the soap, so it is the important need of


the company to have an enormous supply of coconut to be able to produce
soaps.

2. GOOD PACKAGING

It is important to make a good packaging for our product to be more eye


catching to the customers, it shouldn’t be dull or too bright because it may
affect to the sales of the product.

3. ONE-STOP SHOP

A shop that would be able to bring the products, a shop that can invite a lot
of people to buy, an ideal and perfect location
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VISION, MISSION AND VALUES

VISION:

Cocobella aims to give beauty to every Filipina, it’s when beauty


becomes convenience. The product is handy to a more enhanced beauty.

The CocoBella ha plans to expand the business nationwide, and spread the
wonders of coconut to a more enhanced beauty.

MISION:

Cocobella promotes beauty and wellness, that every Filipina will be


beautiful and it will not be stressful and Filipinas will be forever youthful and
live wonderful.

Not only to enhance beauty nut also to promote wellness to the Filipinas,
that they will make time to their wellness and beauty.

VALUES

The CocoBella value trust, trust of their customers to still believe on the
product. So CocoBella ensue the customers that they will provide the best and
the finest in each of their products

We will work hand in hand for us to continue to do our best in the products
and services that we serve.
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MARKETING PLAN

The information below shows as the marketing plan A, B, and C based


on the product concept and data gathered. It includes the features of the
product or services, the target market and the marketing strategies.

MARKETING PLAN A

Product

The products that we want to sell are beauty products, our very own
COCOsoap, COCOoil and COCoscrub

Sample of COCOsoap
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Sample of COCOoil

Sample of COCOscrub
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TARGET MARKET

WOMEN

 beauty products enthusiasts


 young girls
 first time user of products
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Competitors

BELO MEDICAL GROUP

Belo medical group is not only known for their dermatologist and plastic
surgery services but also known for their beauty products.
Belo is one of the leading beauty products seller in the Philippines that made this
company the leading competitor though its newly operational.
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S
Solutions (SILKA)
Solutions has been known decades ago, it was founded maybe 20 years
ago, but still manage to be one of the finest beauty product sellers in the country
though out the years, they sell in an average price even cheaper price half the
Belo products price, but they still manage to have good sales despite of the low
pricing.

MARKETTING PLAN B

COMPARE

S
MARKETTING SHARE Good Good

QUALITY Good Good

LOCATION Good Good

SIZE OF FACILITY Medium Large

PRICES High Average


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REPUTATION Good Good

Pricing

The raw materials that we used to create the product is readily


available so that only means that the prices are still affordable to our target
market from all ages. Basically, the pricing is based on the product’s raw
price plus a small percentage of interest.

Our competitors have different charge of products, one sell in higher


price than the other one. But despite their different pricing they still
manage to rock their sales

Advertising

Our store will use the following tools of advertisement:

We have both Telephone and Cellphone Hotline: for good customer


communication

We have a TV AD, via Leyte Regional TV: for the customers to see visually
about the products

We also have Radio Advertisements via Leyte Regional FM: for the people
far from the city to have an idea about our product.

Flyers, Posters etc.: For the potential clients who are nearby the area, to
know something about the products offered
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OPERATIONAL PLAN/ PRODUCATION AND TECHNICAL PLAN

The chart below shows our own production paradigm based on our
product concept.

TRANSFORMATION
PROCESS OUTPUT
INPUT gathering raw materials FINISHED
soap PRODUCTS
scrub manufacturing/ COCOsoap
oil producing the products COCOoil
COCOscrub
packaging the product

The Production Paradigm

The soap, oil and scrub are produced by the people from the Cocobella.
They are the ones who make the product and sell it to the market.
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ORGANZATION OR MANAGEMENT PLAN

In this part, you will know our own organizational/ Management


chart based on our chosen business

ORGANIZATIONAL CHART

JOANLYN CAMACHO

PRESIDENT

NOEMDRECH ACEBEDO

V-PRESIDENT/
PRODUCTION HEAD

MA. GUILLERMA ANABEL ENTINO


AIZA MAUDO
BULGADO
SALES MANAGER ADVERTISING/PUBLIC
FINANCIAL MANAGER RELATION MANAGER

JOSHUA FRAN NIÑO MARK


TUMBAGAHAN
PRODUCTION STAFF
PRODUCTION OFFICER

ANGEL OCHEA

PRODUCT ENDORCER
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DUTIES AND RESPONSIBILITIES

POSITION DUTIES AND RESPONSIBILITY


1. PRESIDENT Manage the entire company and how it
works to the operations to the finances
and to the staff itself, in-charge of making
decisions for the welfare of the company
and its people.
2. V-PRESIDENT/ The second in command with the
PRODUCTION HEAD president, also shares responsibility with
the president but focuses in managing the
production of the products and ensuring
the quality of the product
3. FINANCIAL MANAGER In charge of finance-related duties.
4. SALES MANAGER In charge of sales-related duties.
5. ADVERTISING/PUBLIC RELATION In charge of advertising the products in all
MANAGER platforms of media (print media, social
media, mass media)
6. PRODUCTION STAFF In-charge of making the product.
7. PRODUCT ENDORCER In charge of endorsing the products in any
forms of advertisements (the face of the
company)

SECTION 5
SUSTAINABILITY

This part shows the financial plan, projected cost revenue, projected income statement,
and cash flowThis part shows the financial plan, projected cost revenue, projected income
statement, and cash flow
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FINANCIAL PLAN
Capitalization
Cocobella stated in an initial capital P 15,000.00. there are 8 members and they
share 1,875.00 each.
MONTLY EXPENCES
The table below shows our projected expenses per month during the initial year of
our operation based on our product.

Table 1. MONTHLY EXPENCES


FIXED COST JANUARY FEBUARY
Rental P. 1,000.00 P1,000.00
Salaries P. 5,000.00 P. 5,000.00

(A) TOTAL FIXED COST P. 6,000.00 P.6,000.00

VARIABLE COST (MONTH)

Raw Materials
Coconut 3000.00 3500.00
Glycerin 500.00 400.00
Fragrance 250.00 265.00
Essential oil 1000.00 1000.00
Telephone Bill --- ---
Water --- ---
Electricity --- ---
Trasportation 100.00 120.00
miscellaneous 2,000.00 1,800.00
(B) TOTAL VARIABLE 6,850.000 7,085.00
COST
(A+B) TOTAL MONTHLY 13,850.00 13,585.00
COST
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Table 1 shows the projected expenses per month during the initial year of operation. It
is noted that the fixed cost is lower than the variable costs.

TYPE OF Costing Projecte Daily Projecte Monthly Yearly


PRODUCT/ d Revenue d revenue Projected
s
Volume (C x PVD) Volume Revenue
(DR x 30)
DAILY MONTHL (MRx12)
Y
(PVDx30)
Soap C=15.00 20 C= 300.00 C=9,000.00 C=108,000.00
M=30.0 600
0 SP=900.00 SP=27,000.0 SP=324,000.0
SP=45.0 0 0
0
scrub C= 25 C=250.00 750 C=7,500.00 C=90,000.00
10.00
M= SP=625.00 SP=18,750.0 SP=225,000.0
15.00 0 0
SP=25.0
0
oil C=5.00 30 C= 150.00 900 C=4,500.00 C=54,000.00
M=20.0
0 SP=375.00 SP=11,250.0 SP=135,000.0
SP=25.0 0 0
0
TOTAL 75 C=700.00 2250 C= C=252,000.00
21,000.00
SP=1,900.0 SP=684,000.0
0 SP=57,000.0 0
0
Legend: Cost-C Mark-up- M Selling Price-SP
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Table 2 & 3 Showed the projected cost and revenue by month. Based on the table the
total revenue is P684,000.00 the combined fixed and variable cost. It Indicates that
Cocobella has the great potential of generating profit

TABLE 1. PROJECTED COST REVENUE


JANUARY FEBUARY MARCH APRIL MAY JUNE
REVENUE 57,000.00 57,200.00 57,850.00 57,525.00 58,250.00 58,000.00

COST 21,000.00 21,625.00 20,055.00 21,850.00 19,850.00 20.000.00


PROJECTED 36,000.00 35,575.00 37,795.00 35,675.00 38,400.00 38,000.00

NET
PROFIT

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER TOTAL


57,560 57,200.00 57,000.00 56,800.00 57,110.00 56,850.00 579,385.00
21,200 21,300.00 21,060.00 22,050.00 21,550.00 22,100.00 231,340.00
36,360.00 35,900.00 35,940.00 34,750.00 35,560.00 34,750.00 434,705.00

Table 4 shows that in the months May to June are considered to be the peak
months. It is assumed that there is a development of the business monthly profit
because of the immergence of new customers and to the continuous support of of old
customers. As shown in the table, from the month of October to December are the non-
leading months (5% loss from the previous months is computed)
Computation of the projected income statement for the year ended and cash flow for
the first quarter of the year based on our product concept
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PROJECTED INCOME STATEMENT


FOR THE YEARS ENDED
2017 2018

Revenue 535,865.00 579,385.00

Cost/Expences 189,480.00 231,340.00

Project Net Income 424,754.00 434,705.00

Projected Income for the year is expected to by at least rise by 5%

CASH FLOW 1st QUARTER OF 2017

January February March


Cash Balance 20,000.00 23,150.00 24,165.00
Beginning
Cash Inflows
36,000.00 37,250.00 37,855.00
Net Income

Cash Outflow

Fixed Cost 6,000.00 6,000.00 6,000.00

Variable Cost 6,850.00 7,085.00 7,255.00

Cash Balance 12,850.00 24,165.00 24,600.00


Ending
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SOCIAL IMPACT
In the Past, the social impact of our chosen business is shown by answering the
following questions.
1. WHAT IS THE DESIRED OUTCOME OF YOUR BUSINESS AS STATED IN YOUR VISION
STATEMENT

The vision of the company is, “Cocobella aims to give beauty to every Filipina, it’s
when beauty becomes convenience. The product is handy to a more enhanced
beauty.” So the company initially wants to give effective products for the customers
and disregarding the fact of earning because our company give more importance
to the dignity of our produced products than the earnings we can earn from it.

2. What are your business programs directly benefiting the following


stakeholders?

a. Employees
For the student employees, they can acquire skills and
knowledge through the working experience they will gain in the duration of the
work, it can contribute to the maturity of the student employees especially that
the workloads are tough.

b. Community
The community can also benefit from the business because it can
generate jobs for the people in the community and also it can attract tourist to
visit our community and it will also be an honor that the community to create
innovative children that will benefit the people in the future.
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