INTERNATIONAL

BUSINESS

By,
Digvijay(265)
Nayandeep(161)
Mayank(170)
 CONTENT
Introduction
Subsidiaries companies
Revenue of alibaba group DIGVIJAY
Controversies
Investment
Mission & vision NAYANDEEP
Marketing strategies
Future of alibaba
Conclusion MAYANK
 INTRODUCTION

Type Public company

Founded 4 April 1999; 19 years ago(Hangzhou,
Zhejiang,China)
Headquarter Hangzhou, Zhejiang,China
Founder Jack Ma
Key people Jack Ma(Chairman) & Daniel
Zhang(CEO)
Industry Internet
Products E-commerce,Online auction hosting,Online
money transfers,mobile commerce
Area served Worldwide
Services Online shopping
Revenue CN¥250.266 billion
(US$39.898
billion, 2018)
Employees 66,421 (March 31, 2018)
Subsidiaries Taobao.com, Tmall, UCWeb,
AliExpress
Slogan Global Trade Starts Here
Alibaba Group Holding Limited is a Chinese multinational
company specializing in e-commerce, retail, Internet and
technology. Founded April 4, 1999, the company provides
consumer-to-consumer (C2C), business-to-consumer
(B2C),and business-to-business (B2B) sales services via
web portals, as well as electronic payment services,
shopping search engines and cloud computing services.
It owns and operates a diverse array of businesses
around the world in numerous sectors, and is named as
one of the world's most admired companies by Fortune.
At closing time on the date of its initial public offering
(IPO) – US$25 billion – the world's highest in history, 19
September 2014, Alibaba's market value was US$231
billion.As of 19 December 2018, Alibaba's market cap
stood at US$352.28 billion.It is one of the top 10 most
valuable and biggest companies in the world.In January
2018, Alibaba became the second Asian company to
break the US$500 billion valuation mark, after its
competitor Tencent.As of 2018, Alibaba has the 9th
highest global brand value.
With operations in over 200 countries and territories,Alibaba is
the world's largest retailer and e-commerce company, one of the
largest Internet and AI companies, one of the biggest venture
capital firms, and one of the biggest investment corporations in
the world.The company hosts the largest B2B (Alibaba.com),
C2C (Taobao), and B2C (Tmall) marketplaces in the world.Its
online sales and profits surpassed all US retailers (including
Walmart, Amazon and eBay) combined since 2015.It has been
expanding into the media industry, with revenues rising by triple
percentage points year on year.It also sets the record on the
2018 edition of China's Singles' Day, the world's biggest online
and offline shopping day.
SUBSIDIARIES COMPANIES
 TAOBAO.COM
Taobao is a Chinese online shopping website,
headquartered in Hangzhou, and owned by Alibaba. It is the
world's biggest e-commerce website and the seventh most
visited website according to Alexa. As of 31 March 2018,
Taobao has over 617 million monthly active users.
Date launched: May 2003
Owner: Alibaba Group.
Types of site: Customer to customer, E-commerce.
 TMALL.COM
Tmall.com, formerly Taobao Mall, is a Chinese-language
website for business-to-consumer online retail, spun off from
Taobao, operated in China by Alibaba Group. It is a platform
for local Chinese and international businesses to sell brand
name goods to consumers in mainland China, Hong Kong,
Macau and Taiwan.
Owner: Alibaba Group.
Date launched: April 2008.
Created by: Jack Ma.
REVENUE OF
ALIBABA GROUP
NAYANDEEP
CONTROVERSIES
INVESTMENT
According to Crunchbase, till
February this year, Alibaba made 84
investments across geographies.
Future Retail said Alibaba has
pumped in close to $2 Bn into half a
dozen Indian companies in the last
three years.
 MISSION & VISION
To make it easy to do business anywhere.

To solve the challenges of small businesses

in procurement,sales and
marketing,management and financing
through information technology.
MAYANK
 MARKETING
STRATEGIES
Untapped growth potential for the company.
Should expand more into the global market to gain a
greater share of the international e-commerce industry.
Make strategic investments that change brand image
from a ‘Chinese e-commerce market’ to a ‘global e-
commerce market’.
Capitalize in new global markets with
electronics,music,and cloud computing etc.
 CONCLUSION
Alibaba is the largest e-commerce company of the world. The
rise of Alibaba can be contribute to its company culture and
implication of knowledge to its success.
Nowadays,the Alibaba group also acts the leader of the
extensive and selling electricity market place as well as other
companies providing advertising and marketing service, e-
payment, cloud drive and web services.
The high profitability of core commerce will give Alibaba’s
further incentive to push their investment in new businesses
such as cloud computing and digital media and entertainment.
THANK YOU...