2018 Ecommerce Calendar PDF

2018
E-Sellers' Calendar
2018 E-Sellers' Calendar
JANUARY 2018
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
1 2 3 4 5 6 7
NEW YEARS DAY Are you ready for 2018? Kick-off your year-end sale! EASTERN ORTHODOX
CHRISTMAS
GLOBAL Check out this year’s up-and- Many shoppers wait until after
coming e-commerce trends for Christmas to do their own RUSSIA
boosting sales. shopping. 40-60% discounts are RELIGIOUS
expected, particularly on clothes
and Christmas decorations.
8 9 10 11 12 13 14
Handling those returns? Adjust 2018
1 in 4 Christmas gifts will be sales forecast
returned after the holiday. If you Did you acquire many new customers
haven’t already, buff up your this holiday season? They’ll be back.
customer support to handle Adjust your 2018 inventory plans to
incoming inquiries and returns. reflect the new volume of sales.
15 16 17 18 19 20 21
Valentine’s Day Chinese New Year Selling any big-ticket items?
coming up… is coming… Presidents' Day is just about a
Peak sales days for Not a big gift-giving holiday, but month away. It’s a significant
U.S. buyers are a big shopping holiday nonetheless. U.S. sales holiday and shoppers
Feb 7th and 11th Big selling items: decorations, good expect 10-40% off on appliances,
luck coins and party supplies. mattresses and cameras.
22 23 24 25 26 27 28
Prep your Valentine’s Working with China?
Day campaigns Business shuts down in China
Top keywords for your between Chinese New Year (Feb
campaigns: boyfriend, Valentine’s, 15th) and the Lantern Festival
gift, baskets, romantic, cute, (Mar 2nd).
creative, thoughtful, homemade
29 30 31 1 2 3 4
Know your buyers
Women are 4x more likely
to do their shopping online
for men than vice versa. Gifts
like watches, men’s apparel and
gadgets see huge sales around
Valentine’s Day
FEBRUARY 2018
29 30 31 1 2 3 4
Launch your V-Day Get creative!
campaigns! Shoppers buy gifts for their friends
A week and a half to go to and pets on V-Day as well. Find
Valentine’s Day, and lovers are on creative ways to position your
the prowl! products for these buyers as well.
5 6 7 8 9 10 11
Prep your store for Feeling lucky? Last chance, lovers!
Presidents’ Day 80 million people worldwide Push express shipping for last-
Buyers are looking for decent deals celebrate St. Patrick’s Day, minute Valentine’s Day buyers. Add
on expensive items. It’s a long which is just one month away. phrases like “Last chance!” to your
weekend for U.S. shoppers, so take product listings.
advantage!
12 13 14 15 16 17 18
Stock up on green! VALENTINE’S DAY CHINESE CHINESE Stuck with
83% of those who GLOBAL NEW YEARS EVE NEW YEARS DAY / Valentine’s leftovers?
celebrate St. Patrick’s
CHINA SPRING FESTIVAL Retarget your sales for these 9 love-
Day will be wearing green related holidays celebrated around
on March 17th CHINA the globe
19 20 21 22 23 24 25
PRESIDENTS’ DAY Gear up for Easter Touch base with
USA It’s six weeks away, but now your 2017 holiday
is a good time to finalize your season shoppers
merchandizing decisions.
Reach out with an email campaign
Think spring, gardening and home
and special discount offers,
DIY items.
reminding them to visit and shop
throughout the year.
26 27 28 1 2 3 4
Winter is almost over!
The Northern Hemisphere
celebrates the first day of Spring on
March 20th. Get your buyers in the
mood with ads featuring sunshine
and blooms.
MARCH 2018
26 27 28 1 2 3 4
One month LANTERN FESTIVAL Launch your Celebrate the women
till Easter! CHINA St. Paddy’s Day around you
Did you know that planned campaigns! Send a card or a small gift to your
Easter spending was $18.4B among Create a luck-themed raffle, lottery, female employees, colleagues and
Americans last year? 26.8% of or giveaway deal to boost sales and partners to let them know they are
those celebrating did their Easter engagement. appreciated and respected.
shopping online.
5 6 7 8 9 10 11
Selling chocolate INTL. WOMEN’S DAY Launch a special
for Easter? GLOBAL promotion!
Plan on geo-targeting This year’s theme is Offer a last-minute deal
your ads to the UK and #PressforProgress – forging a on themed merchandise, green
Scotland, specifically. In 2015, better working world for women apparel, beer mugs and relevant
nearly 60% of Scots reported around the globe. costumes.
plans to purchase chocolate gifts
for Easter
12 13 14 15 16 17 18
Read up! ST. PATRICK’S DAY
The smaller holidays MULTIPLE
eSellers love
19 20 21 22 23 24 25
Thinking of diversifying Don’t fret about 2 weeks till B2S
your markets? the lull in Japan!
In Japan, the school year starts in Take advantage of your Shipping deadlines are likely
April. Consider offering deals on down time to calculate inventory, coming up for buyers in Japan.
school supplies, backpacks and handle complex customer care Remind them what the shop-by
kids apparel for this market. issues, and work on your paid date is for timely delivery.
search ads.
26 27 28 29 30 31 1
Spice up your Easter Launch a Spring- GOOD FRIDAY
content themed campaign GLOBAL
Add a daily G-rated bunny Remind shoppers that Easter RELIGIOUS
joke or Easter trivia tidbit to is just around the corner.
your site to engage users. Add some pastels and greens to
your ad color schemes.
APRIL 2018
26 27 28 29 30 31 1
EASTER SUNDAY
GLOBAL
RELIGIOUS
2 3 4 5 6 7 8
BACK TO SCHOOL Over 40 Consider the smaller May
JAPAN countries celebrate holidays
Mother's Day There are huge e-commerce
Americans will spend over opportunities for various markets
$170 on average shopping for • May Day (May 1)
their moms, grandmothers, • Star Wars Day (May 4)
wives and daughters this year
• Cinco de Mayo (May 5)
9 10 11 12 13 14 15
Create a gift list Read up!
Everyone needs some Father’s Day: one of the
inspiration now and then. biggest ‘little’ holidays of
Help your customers with a the year
suggested gift list for all the
mothers they’re shopping for.
16 17 18 19 20 21 22
(Roughly) 90 days till Read up!
Amazon Prime Day 7 ways to target last-minute
Amazon Prime Day is on the Mother’s Day shoppers and
of the biggest eCommerce sales boost sales
days of the year. Start thinking
about stocking up for July.
23 24 25 26 27 28 29
Update your Dads’ day is Drive social
post-purchase CRM coming up, too. engagement
Are you keeping customers It’s a good time to finalize Create a fun mom-themed
engaged for repeat business? Make your merchandise for the hashtag for your customers
sure to analyze and revise your holiday celebrated in the U.S., UK, to use on social media.
email flows seasonally. Canada, France, Greece and others Reply to and tag users who
on June 18th. participate.
30
MAY 2018
30 1 2 3 4 5 6
Summer is on Update your RSS
its way! feed with daily
For Americans, Memorial Mother's Day deals
Day marks the beginning The competition for Mother's
of summer. Hot keywords Day is high in retail, make sure
include: grilling, barbecue, your buyers have more reasons
travel, Memorial Day Sale to choose you.
and Memorial Day Weekend.
7 8 9 10 11 12 13
Read up! Nudge your last- MOTHER’S DAY
eCommerce lead gen tip: minute shoppers MULTIPLE
Master the art of storytelling Remind the forgetful or
procrastinating customers that
they can still shop your store for
Mother's Day gifts.
14 15 16 17 18 19 20
Combine your May and RAMADAN BEGINS Schedule your Treat early Father’s
June campaigns for China MULTIPLE Father's Day Day shoppers
Dragon Boat Festival is a time for RELIGIOUS campaigns! One of the most influential
shopping for gourmet items, home In 2017, an estimated $15.5b was factors for e-shoppers is free
goods, and gifts. It’s also right spent on Father's Day shopping in shipping. Offer a weekend of
between Mother’s and Father’s Day. the U.S. free shipping for Father’s
s Day gifts
21 22 23 24 25 26 27
Selling in China? 62% of Americans Offer deals for
The annual JD anniversary sale is will fire up the grill military personnel
coming up on June 18th. In 2017, this Memorial Day They are 95% more likely
this e-holiday brought in over to shop sites where special
Remind them that they have
$17.6b in sales! discounts are offered for them
less that a week to stock up on
barbecue supplies
28 29 30 31 1 2 3
MEMORIAL DAY
USA
JUNE 2018
28 29 30 31 1 2 3
Launch Father's Day Today is the biggest
Campaigns! shopping day for
Over 30% of shoppers look Father’s Day
online to find swag for dad. 31% of shoppers will buy Dad
Popular gifts include apparel and gifts today. Schedule your ads
electronic devices accordingly
4 5 6 7 8 9 10
Gear Up for July 4th! Read Up! Prep for Amazon
With one month to go, How to prepare for the Prime Day…
think red, white and blue eCommerce summer lull Amazon doesn’t announce
to get shoppers ready to the date far in advance, but
celebrate! the last two years it was held
in mid-July.
11 12 13 14 15 16 17
Run your JD RAMADAN ENDS It’s not too late! FATHER'S DAY
campaigns all week MULTIPLE Push next-day shipping for MULTIPLE
In previous years, best-selling RELIGIOUS forgetful shoppers. Remind
items were apparel and shoes. them that grandpas, sons
and stepdads deserve gifts, too.
18 19 20 21 22 23 24
DRAGON BOAT FESTIVAL Launch a Summer- Summer of Independence
CHINA Opening Campaign! 52 difference countries celebrate
First day of summer is here! their national days in July and
Help shoppers find all their August. Geo-target countries like
JD SHOPPING DAY summer needs. Use bright and France (Jul 14) or Switzerland
CHINA beachy colors on your social (Aug 1) for localized campaigns.
campaigns.
25 26 27 28 29 30 1
Update your video content Hump Day High! Run a social media
Take advantage of summertime As Summer spending is slow, contest!
slowness to tackle your media. revenue is at it’s highest on As most Americans head
Shoppers who watch a video are Wednesdays. Try running weekend to the beach or BBQ, create
1.7 times more likely to buy sales to boost profit throughout a social media contest in
the week exchange for a giveaway and
keep shoppers engaged.
JULY 2018
25 26 27 28 29 30 1
43 million Americans will
travel this weekend.
Don’t be alarmed if you experience
a dip in U.S. sales.
2 3 4 5 6 7 8
Amazon Prime INDEPENDENCE DAY Read Up!
Day is a week USA Why Summer is the Perfect
(or so) away! Time for your E-Commerce
Consider sales on last year’s Tune Up
top selling items, including
headphones, TVs, pressure
cookers and robotic vacuums!
9 10 11 12 13 14 15
PRIME DAY…? Back to School Promote summer Read Up!
GLOBAL inventory check! essentials Esellers, don’t sweat it: 6 tips
Some U.S. schools start the With July half-way through, offer to prepare for back to school
academic year as early as promotions on summer essentials shoppers
mid-Aug. European countries like swimsuits, grills and running
usually start around Sep 1. Make gear. In 2015, #running was the top
sure you’re prepared! hashtag on social media
16 17 18 19 20 21 22
Seasonal Shopping Stay in touch
Show your audience your Tease your customers with
products are relevant for suggestions of upcoming
summer. Use summer themed Back to School sales and
keywords: sundresses, light, bold, promotions. Run a daily
shades and mini. B2S ad starting Aug 1.
23 24 25 26 27 28 29
#Celebrate the baby- Back to school is
boomers coming up!
Facebook users aged 45+ Add targeted keywords
were 1.4x more likely to use the to your listings to ensure
word #celebrate during summer. early B2S shoppers find
Create targeted campaigns your products.
celebrating activities: gardening,
deck/patio and fishing
30 31
AUGUST 2018
30 31 1 2 3 4 5
2 weeks to Read Up!
Chinese V-Day! How to create eCommerce
Couples are starting to plan their landing pages that *really*
date-night and gift swaps. Update convert
your product descriptions to
include the words “gift”, “love” and
“romantic”.
6 7 8 9 10 11 12
Push your social Encourage product Selling flowers for V-day?
campaigns reviews and photos 84% of flowers ordered are roses.
Today is the #1 day for 73% of moms turn to Make sure your campaign includes
searches on back to school Facebook for product reviews them and not just flowers in
products. Hot keywords: dorm on B2S items. But with kids, general
bedding and decor, backpacks, Instagram is a close second.
children’s shoes. Get your products camera-ready
and post away!
13 14 15 16 17 18 19
Update your product VALENTINE'S DAY Offer last-minute coupons
descriptions CHINA 83% of B2S shoppers use a mobile
Shoppers buy Rosh device in-store; 37% use it to get
Hashanah gifts for friends, coupons. Consider last minute
family and colleagues. deals and promotions to garner
Position your products as more sales
great gifts for each of these
segments.
20 21 22 23 24 25 26
BACK TO SCHOOL Did you remember Feedback Friday Back To School
BEGINS the gel pens? 55% of shoppers say that reviews isn’t over!
Offer special promotions on influence their buying decision. Offer special promotions on
USA Encourage your customers to
back-to-school items that back-to-school items that
The academic year in the U.S. write reviews on products they are
students forgot. With orientation students forgot. With orientation
starts today in several states. satisfied with
behind them, students may realize behind them, students may realize
Some start as late as Sep 1. they missed out on some must-
they missed out on some must-
haves! haves!
27 28 29 30 31 1 2
Read Up! Launch a late-summer
More autumn holidays that loyalty campaign
can make eSellers big money 25% of women, compared to 14%
of men, will share a post on social
media to earn loyalty points
SEPTEMBER 2018
27 28 29 30 31 1 2
BACK TO SCHOOL Shopee Day countdown
MULTIPLE begins!
Read up on this fascinating
marketplace.
Holiday Tips for Sellers: Shopee
3 4 5 6 7 8 9
On Your Markdown Buff up your live support SHOPEE DAY
In the midst of a 9 day shopping team in SE Asia SE ASIA
spree, get your prices down and Buyers prefer to chat directly with
profits up, with last year sales sellers. Shopee facilitates over 430
totaling in over $1.3 billion million live chats throughout Asia
10 11 12 13 14 15 16
ROSH HASHANAH Prepare your Read Up!
GLOBAL Halloween Christmas around the world:
RELIGIOUS merchandise An eSeller’s guide
66% of Americans complete their
Halloween shopping by early
October
17 18 19 20 21 22 23
Clear out last Get ready for Festive Fever!
years’ models With holiday season approaching,
As most new appliances lanterns, wreaths, candles and
come out in October, send your holiday décor is top priority for
customers an email reminding buyers. Update your keywords to
them of your promotion on last match all their festive needs.
year’s models
24 25 26 27 28 29 30
MID-AUTUMN FESTIVAL Hold a pre-holiday season Upload those
CHINA training review spooky graphics!
60% of consumers have The average American will
abandoned an intended purchase spend $82 on Halloween costumes,
due to a poor customer service candy and decor next month. Get
experience them in the mood!
OCTOBER 2018
1 2 3 4 5 6 7
CHINESE NATIONAL DAY Thank your Columbus Day shoppers Read Up!
CHINA customers for are hunting for deals 6 Ways E-commerce
their business Customers are looking for sales Sellers Can Make Hay
In honor of the mid-autumn festival, this weekend. Update your product This Halloween
send an email. This keeps you listings and consider offering free
at the top of their list for holiday shipping to get in the festive spirit.
shopping.
8 9 10 11 12 13 14
COLUMBUS DAY Black Friday is about 6 Launch your Attention Amazon
USA weeks away! Halloween sellers!!!
Prepare for one of the biggest campaigns! Amazon FBA requires that
cyber shopping weeks of the year. You've got a few weeks to go, merchandise arrive 1 month
Make sure inventory, fulfillment and and Halloween shoppers are ahead of the holiday.
customer service are prepared out on the prowl! Expert tip: Also plan for 1
month of maritime shipping and
Amazon sorting.
15 16 17 18 19 20 21
Lure in the Diwali newbies Define an Xmas
Diwali brings in a large number of shop-by date
first-time online shoppers. Customers are starting
Make sure to wow them with your to build their holiday gift
bright design and friendly user lists. Define a Christmas
interface shop-by date so they can
ensure their gifts arrive
on time.
22 23 24 25 26 27 28
Diwali is a big Suggest last-minute Run a flash sale Read Up!
shopping holiday costume ideas Starting today, run daily How to Manage Fulfillment
Last year Diwali shopping With 6 days till Halloween, flash sales for last minute Through the Holiday Season
accounted for 35% of annual be the creative inspiration for Halloween needs with messages
sales in India! Top purchased customers. Promote products that like TODAY ONLY and DISCOUNT
items were Consumer can be great costume accessories UNTIL MIDNIGHT
Electronics, Fashion and or handy tools for DIYers.
Home & Kitchen
29 30 31 1 2 3 4
Launch your Singles HALLOWEEN
Day campaigns! MULTIPLE
Alibaba generated $17.8b in sales
in 2016, up from $14.3b the year
before! Don't miss out!
NOVEMBER 2018
29 30 31 1 2 3 4
DAY OF THE DEAD DAY OF THE DEAD Are you selling to
MULTIPLE MULTIPLE Australia?
Click Frenzy is the Australian
version of Cyber Monday, and
occurs every year on a Tuesday in
mid November.
5 6 7 8 9 10 11
Strategize each campaign DIWALI Read Up! SINGLES DAY
wisely INDIA Everything You Need to CHINA
Include email campaigns, banner Know About Small
ads and social media to ensure Business Saturday
shoppers are taking full advantage
of what you have to offer.
12 13 14 15 16 17 18
CLICK FRENZY Promote the right Read Up! Launch a special
AUSTRALIA products at the 5 Ways to Make History on promotion
right times Cyber Monday & Black Friday In 2016, 55% of shoppers started
Thanksgiving and Black Friday are their holiday shopping during
known to generate more sales of Thanksgiving weekend.
electronics and toys are usually Offering various promotions into
dedicated to soft goods like clothing, early December can increase
shoes, and beauty products. sales.
19 20 21 22 23 24 25
Push Thanksgiving THANKSGIVING BLACK FRIDAY SMALL BUSINESS Increase customer service
products USA USA SATURDAY In 2016, Amazon nearly doubled its
Don’t get stuck with Tomorrow is going to be nuts. seasonal workers.
USA
Thanksgiving themed products. Launch your email campaigns Increasing your customer care
#ShopSmall and during the holiday season helps
Offer FREE next-day shipping and and ads early today to urge
#SmallBusinessSaturday manage the shopping mania more
attract last minute shoppers. shoppers to visit your store
were tweeted over 1 million times smoothly.
in 2016. Create your own hashtag
to engage with your local buyers.
26 27 28 29 30 1 2
CYBER MONDAY Cyber Week is upon us. Predict customers’
USA Sales are high through the first wish-lists
week of December, so consider Using predictive analytics
extending your Cyber Monday to understand your
deals for a few days more. customers’ purchasing
habits, suggest items to
them that you know they love
and may have missed!
DECEMBER 2018
26 27 28 29 30 1 2
Create timely offers Remind Your Users
During the holiday season, the About Shop-By
highest online sales occur on Dates
weekdays from 12-2pm and on
Send an email reminding
Sunday evenings.
shoppers of the last day for
Offer special promotions for
Christmas delivery. Add a note
other time slots to keep holiday
as well to avoid any confusion or
purchases on your site constant.
disappointment.
3 4 5 6 7 8 9
Get on board for Read Up! Give your own gifts
Free Shipping Day How to Delight Customers Buying holiday gifts for
Join thousands of with Out of the Box Packaging your biggest suppliers
merchants offering free and collaborators won’t
shipping for one day. be overlooked. Just make
sure to ship it on-time!
10 11 12 13 14 15 16
1st NIGHT OF Get blogging! FREE SHIPPING DAY Push expedited shipping!
HANUKKAH 13% of consumers said that a blog GLOBAL Remind your last-minute
post had inspired a purchase. customers of their expedited
GLOBAL shipping options.
Create blog posts that inspire
RELIGIOUS
consumers with great gift ideas
17 18 19 20 21 22 23
Do a final check! Wish your customers a FREE next day delivery! CHRISTMAS EVE
Are your Christmas shopping social Happy New Year! Shoppers are looking for GLOBAL
campaigns on track? Schedule a post-purchase convenience and solutions for their
Nearly half of digital buyers thank you email to show your last minute purchases.
worldwide said that reading customers you're grateful for Offer next day delivery to calm their
reviews, comments and feedback their business. Offer them nerves!
on social media influenced their a coupon valid for New Year Tip: Consider partnering with local
digital shopping behavior purchases after Jan 1, 2019. drivers for a last minute solution.
24 25 26 27 28 29 30
Reduce refunds
CHRISTMAS DAY BOXING DAY Congrats! You did it!
62% of shoppers are more likely
GLOBAL UK You made it through the
to shop online if they can return
holiday season! But don’t
in-store.
rest just yet, the week
KWANZAA BEGINS Reduce returns by offering
after Christmas is the
exclusive sales on in store
NEW YEAR'S EVE USA exchanges
biggest returns week of the year.
GLOBAL Happy New Year!
31
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