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UNIT 1: Overview of Tourism and Hospitality Industry: Scope, Structure, Theories and Forms

Definition: Tourism
Activities of people traveling to and staying in places outside the usual environment for not more than
a year for pleasure, business and others. - (WTO-World Tourism Organization)
Four Different Perspectives of Tourism
1. The Tourist
• Seeks various psychic and physical experiences and satisfactions.
2. The Business Providing Tourists Goods and Services
• Business people see tourism as an opportunity to make a profit by supplying the goods and services
that the tourist market demands.
3. The Government of the Host Community of Area
• The politicians’ perspective of tourism is related to the incomes their citizen can earn from tourism.
• They also consider foreign exchange receipts and tax receipts as well.
4. The Host Community
• Local people see tourism as a cultural and employment factor.

Important Characteristics of Tourism

 Has 2 essential elements: dynamic and static element
 Destinations are outside the place of residence or work
 Movement is temporary or short-term
 There is an intention to return
 Purpose is not connected to paid work/employmentLabor-intensive industry
 People-oriented
 Multi-dimensional phenomenon
o Interdependent sectors:
o Business sector
o Non-profit sector
o Government sector
 Seasonal

Definition:Tourism Industry
Is a composite of industries and entities, both public and private, involved in the planning,
development, marketing, sales, operation and evaluation of destinations, products and services.

Government Sector Private Sector

• Planning, development, marketing of • Planning, development, marketing of specific
destinations tour products
• Delivery of tourism services • Operation of tour products
• Evaluation of tourism results • Delivery of tourism services
• Evaluation of tourism results
• Department of tourism • Transportation
• Philippine tourism promotions board (PTPB) • Lodging/Hospitality
• Tourism infrastructure and enterprise zone • Food and Beverage
authority (TIEZA) • Activities and Attractions
• Duty free Philippines corporation • Travel Trade
• Local government units • Others (Publishing companies, Events
• Other non governmental units Organizers

UNIT 1: Overview of Tourism and Hospitality Industry: Scope, Structure, Theories and Forms

• Education and Training Institutions

Tourism as a Product
• Intangible
• Perishable
• Standard and quality varies over time
• Interacts with external forces

Tourism Product: DESTINATIONS

• Is a geographical unit which the tourist visits and where s/he stays

4 Factors of a destination:
 Attractions
o Site or Event
o Natural or Man-made
 Amenities of facilities
 Activities or entertainment
 Access

Tourism as a Service
• Employees perform actions that benefit or serve customers
• Employees are professionals
• A special attitude or relationship exists between the employee performing the service and the
customer receiving it