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INTRODUCTION
Administrative management, MBA faculty managed a industrial visit tour to a
batch of 60 STUDENTS OF MBA TO coca cola. we all student went to coca-cola
company by college bus. It was located IN BIDADI at mysore road on outskirts of
banglore. we all students enjoyed a lot on the way.
In industry premises, we meet soudha mini mam. she was working there from
past seven years. she was experienced and intelligent lady. she told us about
every activities happening in the plant. she cleared ours every doubts and allowed
us to go inside the work place. she was with us, when we are at the work floor.she
was explaining each and every thing,which we were seeing.
The plant which we visited was spreaded over 16 acres. it was having 8
production lines and total assets of 350 crores.It produces 60,000 cases per
day.Retainable glass bottles are produced at a rate of 600/day.plastic bottles have
production capacity of 200/day.200 Maaza bottles are produced in 1 minute and
kinley production is 185/minute.
Coca-cola has 400 products and capturing the market of more than 200 countries.
COMPANY PROFILE
Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending
machines of more than 200 countries.It is produced by The Coca-Cola Company of
Atlanta, Georgia , and is often referred to simply as Coke (a registered trademark
of The Coca-Cola Company in the United States since March 27, 1944). Originally
intended as a patent medicine when it was invented in the late 19th century by John
Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose
marketing tactics led Coke to its dominance of the world soft-drink market
throughout the 20th century.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the
Coke brand name. The most common of these is Diet Coke, with others including
Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola
Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.
Contents
1 History
o 1.1 New Coke
o 1.2 21st Century
2 Production
o 2.1 Ingredients
o 2.2 Formula of natural flavorings
3 Local competitors
4 Advertising
o 4.1 Holiday campaigns
o 4.2 Sports sponsorship
o 4.3 In mass media
5 Health effects
6 Criticism
History
New Coke
21st Century
Coca — cocaine
Pemberton called for five ounces of coca leaf per gallon of syrup, a
significant dose; in 1891, Candler claimed his formula (altered
extensively from Pemberton's original) contained only a tenth of this
amount. Coca-Cola did once contain an estimated nine milligrams of
cocaine per glass, but in 1903 it was removed.Coca-Cola still contains
coca flavoring.
Ingredients
Carbonated water
Sugar (sucrose or high-fructose corn syrup depending on country
of origin)
Caffeine
Phosphoric acid v. Caramel (E150d)
Natural flavorings.
The exact formula of Coca-Cola's natural flavourings (but not its other
ingredients which are listed on the side of the bottle or can) is a trade
secret. The original copy of the formula is held in SunTrust Bank's main
vault in Atlanta. Its predecessor, the Trust Company, was the
underwriter for the Coca-Cola Company's initial public offering in 1919.
A popular myth states that only two executives have access to the
formula, with each executive having only half the formula.The truth is
that while Coca-Cola does have a rule restricting access to only two
executives, each knows the entire formula and others, in addition to the
prescribed duo, have known the formulation process.
Local competitors
Holiday campaigns
everything that they pass to light up and people to watch as they pass
through.
Sports sponsorship
medal game on February 28, 2010 by changing the ending line of the
commercial to say "Now they know whose game they're playing".
Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other
competitions organised by FIFA. In fact, one FIFA tournament trophy,
the FIFA World Youth Championship from Tunisia in 1977 to Malaysia
in 1997, was called "FIFA — Coca Cola Cup".In addition, Coca-Cola
sponsors the annual Coca-Cola 600 and Coke Zero 400 for the
NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord,
North Carolina and Daytona International Speedway in Daytona,
Florida. Coca-Cola has a long history of sports marketing relationships,
which over the years have included Major League Baseball, the National
Football League, National Basketball Association and the National
Hockey League, as well as with many teams within those leagues. Coca-
Cola is the official soft drink of many collegiate football teams
throughout the nation.
Coca-Cola was one of the official sponsors of the 1996 Cricket World
Cup held on the Indian subcontinent. Coca Cola is also one of the
associate sponsor of Delhi Daredevils in Indian Premier League.
Criticism
Coca-Cola has been criticized for alleged adverse health effects, its
aggressive marketing to children, exploitative labor practices, high
levels of pesticides in its products, building plants in Nazi Germany
which employed slave labor, environmental destruction, monopolistic
business practices, and hiring paramilitary units to murder trade union
leaders. In October 2009, in an effort to improve their image, Coca-Cola
partnered with the American Academy of Family Physicians, providing
a $500,000 grant to help promote healthy-lifestyle education; the
partnership spawned sharp criticism of both Coca-Cola and the AAFP
by physicians and nutritionists.
Learning
A REPORT ON COCA-COLA
BOTTING PLANT
Submitted To
Ambika Venkatesh
Submitted By
Parmita Malakar
MBA Sem-I,Roll no.62
SUMMARY
Administrative management, MBA faculty managed a industrial visit tour to a
batch of 60 STUDENTS OF MBA TO coca cola. we all student went to coca-cola
company by college bus. It was located IN BIDADI at mysore road on outskirts of
banglore. we all students enjoyed a lot on the way.
In company we came to know many things about coca-cola. The plant which we
visited was spreaded over 16 acres. it was having 8 production lines and total
assets of 350 crores.it produces 60,000 cartoons per day. Retainable glass bottles
are produced at a rate of 600/day. Plastic bottles have production capacity of
200/day.200 majja bottles are produced in 1 minute and kinley production is
185/minute.