3.

1 ACCOUNTS AND DEPOSITS

1) SAVING ACCOUNT OF ICICI BANKAn ICICI Bank Savings Account offers a valuable banking
experience.

§ Debit-cum-ATM Card - With ICICI Bank Savings Account you will get a debit card

that you can use to withdraw cash from any ATM. One may also use your debit card

to directly make purchases through a Visa/MasterCard POS (Point of Sale) machine

available at most stores!

§ Money Multiplier Facility - Allow us to take care of your idle money by moving it

into high interest savings account earning.

§ Internet Banking - Banking could not have been more convenient. Just

§ Login with your user ID and password and make banking a hassle-free routine.

§ Customer Care - 24-hour Customer Care is always available to answer any query or

take your instructions. For Customer Care numbers

§ Mobile Banking - Transferring funds or getting to know your balance is as easy as

sending an SMS. For details on Mobile Banking, Standing Instructions - ICICI Bank

accepts and supports Standing Instructions.

§ Nomination Facility - You may nominate a person as beneficiary to your account

proceeds.

§ DD Call and Collect - Don't waste even a minute in a queue to collect a Demand Draf

or Pay Order. On the way to the branch, just call Customer Care, provide details of the

DD to be prepared and collect it ready and signed at the branch.

SAVING ACCOUNT IN HDFC BANKFEATURES-

§ Wide network of branches and over 7300 ATMs to meet all your banking needs, no
matter where you are located.

§ Bank conveniently with facilities like Net Banking and Mobile Banking

§ Check your account balance, pay utility bills or stop cheque payments all via SMS.

§ Never overspend

§ Shop using your International Debit Card that reflects the actual balance in your

savings account.

§ Personalized cheques with your name printed on each cheque leaf for enhanced

security.

§ Take advantage of Bill Pay

§ An instant solution so you can pay all your frequent utility bill payments. Instruct for

payments over the phone or through the Internet.

§ Avail of facilities like Safe Deposit Lockers, Sweep-In and Super Saver facilities on

your account.

§ Free cash withdrawals at any other Bank's ATMs

§ Free Payable-at-Par cheque book, without any usage charges.

§ Free Insta Alerts for all account holders for lifetime of the account.

(3) DREAM DEPOSITS IN ICICI BANKICICI dream for individual, for families, friends and relatives
and for society at large too.

Some of dreams are need based, while some inspirational. The dreams that are close to us;

they mean everything... They all want to nurture them and if possible secure them so that we

can accomplish them under all odds. So be it

Our child’s education, daughter’s marriage, owning a home, driving our car or

Planning our retirement, it is imperative that we secure them at all costs. To secure them, you
need to plan your finances prudently, based on your needs and aspirations at different points

in time. A plan that gives you the flexibility in terms of choices that suit your needs and an

assurance of a return that is safe and secure.

CURRENT ACCOUNT IN HDFC BANK

§ Get convenient inter-city banking and free cheque payments anywhere.

§ Free Collections of funds through RTGS and NEFT.

§ Free Payments through NEFT. Nominal charges for RTGS payments

§ Transfer funds across cities between HDFC Bank accounts at a nominal charge of

Rs.15 per transactions

§ Issue free Demand Drafs (DD) / Pay Order for values above Rs.100, 000.For

Demand Drafs up to Rs.50,000 a charge of Rs.40, Demand Drafs above Rs.50,000

and below Rs.100,000 a charge of Rs.25 will be levied.

§ Get a payable-at-par cheque book at a nominal price.

§ Register for Insta Alerts and receive updates on your account on processing of your

transaction.

§ Enjoy Doorstep Banking for your convenience and security. Cash and cheque pickups and cash
deliveries can be arranged from your doorstep, through a reputed

agency.

§ Get 24-hour Phone Banking, Net Banking and Mobile Banking to check your account

balance and transaction details, find out the status of your cheques or stop cheque

payments.

(4) FIXED DEPOSIT IN ICICI BANK-

· Flexibility of tenure - 7 days to 10 years

· Liquidity-

Ø Premature / Partial withdrawal permitted (subject to applicable charges)

Ø Loan / Overdraf up to 90% of FD amount

Ø Option of monthly / quarterly payout available

· Competitive interest rate - for various tenures

· Convenient ways to open a FD

Ø Internet Banking

Ø Phone banking

Ø ICICI Bank Branch

FIXED ACCOUNT IN HDFC BANKRegular Fixed Deposits offer:

· Easy investments with high returns

· Flexibility and security in one offering

· Higher rate of interest on Fixed Deposits for Senior Citizens

(5) RECURRING DEPOSIT IN ICICI BANK-

§ ICICI Bank Recurring Deposits are an ideal way to invest small amounts of money

every month and end up with a large kitty on maturity.

§ High recurring billing and recurring payments can be a drain on your finances and

hence large investments may seem a plan away.

§ A recurring deposit account with ICICI Bank allows a loan against the deposit. Our
new recurring deposit account also has a special feature -Non-applicability of Tax

Deduction at Source (TDS).

§ The minimum balance of deposit is Rs.500 per month and thereafer in multiples of

Rs.100. The tenure ranges from 6 months to a maximum period of 10 years, recurring

deposit of 3 months thereafer.

§ The recurring deposit also comes with a nomination facility

RECURRING DEPOSIT IN HDFC BANK–

BENEFITS:

Ø An investment as small as Rs 500 (and in multiples of Rs 100 thereafer) or as large as

Rs 14, 99,900/- per month

Ø A minimum tenure of 6 months (and in multiples of 3 months thereafer) up to a

maximum tenure of 10 years.

Ø For a much smaller investment per month, get interest rates equal to that of regular

Fixed Deposits.

Ø TDS is not applicable on the Interest earned by Recurring Deposits as per current

income tax rules.

(6) YOUNG STARS ACCOUNT IN ICICI BANKYoung Stars is a banking service for children, aged up
to 18 years, brought to you by ICICI

Bank to help the parents meet the present and future aspirations that they hold for their child.

It offers various savings and investment options to the parent along with teaching the child to

manage his/her personal finance in a more responsible and independent manner. The parent

would put forward the desired amount to be earned at the end of the tenure. The next time
you want to withdraw cash from your ICICI Bank Young Stars Savings account, just walk

into any bank's ATM and use your ICICI Bank ATM-cum-Debit card for free. The benefit is

available to Young star Savings Account holders on maintenance of a monthly average

balance of more than Rs. 10,000 in the savings account in a month.

SAFE DEPOSIT LOCKERS IN HDFCFeatures

Ø Wide availability of locker locations and sizes

Ø Access to safe-deposit lockers at all branches, no matter where your account is held.

Ø Lockers are rented for one year, and rent is payable in advance.

Lockers can be hired by individuals, limited companies, associations and trusts. To use a

locker, one should hold a Savings or Current account with HDFC Bank

3.2 LOANS

(1) HOME LOAN IN ICICI BANKBuilding your own home is special. As one of the leading home
loan providers, ICICI Bank

Home Loans is here to help you lay the foundation for your dream home. With the experience

of sharing the dream of millions of the customers, they offer most convenient home loan

plans to suit your needs

ADVANTAGES

· Wide range of product to choose from

· Guidance throughout the process making home buying hassle free

· Doorstep service at your comfort

· Simple documentation

· Sanction approval without having selected a property.

· Flexible repayment options

· With a network of 2500 branches we are always close to you

· Over 900 Bank Branches pan India for servicing of your loans

· Free Personal Accident Insurance &

· Insurance options for your home loan at attractive premium

HOME LOAN IN HDFC BANKHDFC Bank brings HDFC home loans to doorstep. Over 3 decades of
exclusive experience, a

dedicated team of experts and a complete package to meet all housing finance needs, HDFC

Home Loans, help you realize your dream.

The HDFC Advantage

· Pioneers of Housing Finance in India with over 33 years of lending experience

· Widest range of Home Loan Products

· Most experienced and empowered personnel to ensure smooth & easy processing.

· Counseling and advisory services for acquiring a property

· Loan from any office for purchase of home anywhere in India

· Loan approval even before a property is selected

· Flexible loan repayment options

· Free & safe document storage

(2) CAR LOAN IN ICICI BANKCar Loans from ICICI Bank are extremely convenient, flexible and
quick. With more than

604 channel partners in over 1000 locations, we reach out to millions of customers and help

them realise their dream of possessing a car.

The minimum loan amount for taking a new car loan is Rs. 1,00,000. The maximum loan

amount will depend upon the price of the car, model variant, profile of the customer, etc.

Car Loans

Repayment tenure ranges from 1 year to 5 years for new car loans. You may change the tenure
of

the loan before the loan is disbursed. The interest rate & EMI would change accordingly. The

repayment due dates for the loan are 1st and 15thof every month and would depend on the
date of

disbursement. Payment due dates cannot be changed. One can make the Payments through
postdated cheques (PDCs). Repayment option through Direct Debit Mandates is also available
for all

ICICI Bank account holders. Option of repaying through ECS is also available in select cities.

Payments through cash or credit cards are not accepted. one may change the PDC's in case your

Bank Account is changed . However, we would require verification of signatures by new banker.

A nominal fee of Rs.500/- (Swap Charges) would be charged for exchange of cheques. A full
prepayment of the loan is accepted. Part pre-payment is not allowed.

CAR LOAN IN HDFC BANKThe vehicle age at the end of Car N Cash Loans tenure should not
exceed:

· 7 Years for Private Usage and

· 6 Years for Commercial Usage

FEATURES

· Borrow up to 100% of the original loan value of the car.

· Valuation of the car is not mandatory.

· Wide range of approved models/variants and manufacturers are considered.

· We make quick and hassle-free disbursals.

(3) PERSONAL LOAN IN ICICI BANK

Key Benefits

· Loan up to Rs. 10 Lakhs

· No security/guarantor required

· Faster processing.

· Minimum documentation

· Attractive rates of interest

· Flexible repayment option of 12-48 months

ICICI Bank may, at its sole discretion, utilise the services of external service provider/s or agent/s

and on such terms as required or necessary, in relation to its products.Avail of an ICICI Bank

Personal Loan if you have an ICICI Bank salary account and if you meet the

following criteria:

PERSONAL LOAN IN HDFC BANK

Reason for choosing this product-

· Minimal documentation with super fast disbursal

· Flexible repayment in 12-60 months.

· No guarantee or surety. A guarantor becomes a co-endorser and assumes liability in

event of default. surety / collateral required

Features and Benefits with your HDFC Bank Personal Loan-

· Choose when you can pay back – anytime between 12 to 60 months.

· You can repay with Easy EMIs at best in class interest rates.

· They don’t ask for any guarantee or surety. A guarantor becomes a co-endorser and

assumes liability in event of default. Surety or collateral.

· They approve loans quickly.

· HDFC service will come to your door if you need.

1 VECHILE LOANCOMMERCIAL VECHILE LOAN IN ICICI BANK-ICICI have extended

products like funding of new vehicles, finance on used vehicles, top up on existing loans,

working capital loans & other banking products

ICICI have a range of services on existing loans,as are listed below.

Commercial Vehicle Loans

· Reaches you through more than 180 locations across the country

· Range of products under one umbrella.

· Funding for trucks, buses, tippers, light commercial vehicles and small commercial vehicles.

· Products including funding for new vehicles, finance on used vehicles and top up on existing
loans.

· Preferred financier status with all leading manufacturers.

· Simple documentation processes.

· Quick turn around time.

· Flexible financing solutions to meet individual requirements

(2 )WHELLER LOAN IN HDFC BANK-

· Flexi-Repay options, ranging from 12-48 months

· Hassle free and speedy loans - No guarantor surety. A guarantor becomes a coendorser and
assumes liability in event of default. required

· Get special schemes for Harley Davidson Motorcycles.

FEATURES

· Get flexible repayment options, ranging from 12 to 48 months available even at the

point of purchase.

· Repay through post-dated cheques with easy EMIs.

· Calculate your EMI.

· Get hassle free loans

· No need for a guarantor surety. A guarantor becomes a co-endorser and assumes

liability in event of default..

· Get a speedy loan approval.

· We provide loans for almost all models at attractive interest rates.

· Get free gifs from time to time on approval of your Two Wheeler Loan. (Watch this

space for more details on the free gif promotion).

3) LOAN AGAINST SECURITY IN ICICI BANKYou don’t have to sell your securities. All you have to
do is pledge your securities in favour

of ICICI Bank. They will then grant you an overdraf facility up to a value determined on the

basis of the securities pledged by you. A current account will be opened and you can

withdraw money as and when you require. Interest will be charged only on the amount

withdrawn and for the time span utilized.

This facility is available against the following securities

· Demat Shares

· Mutual Funds Units

· Fixed Maturity Plans (FMP)

· Exchange Traded Funds (ETF)

· Insurance Policies

· Savings Bonds

· NSC/KVP (Demat form)

4)LOAN AGAINST SECURITY IN HDFC BANKBenefits

· Use your investments to get liquidity, without selling them.

· Get up to 80% loan against the value of your securities. Term loans on select securities

offered too!

· You will have to pay interest only when you actually use the loan.
The securities that you may decide to pledge must be one of the following:

· Equity Shares.

· Mutual Funds (Equity, Debt, FMPs) up to 50% of NAV (Net Asset Value).

· Gold ETF

· Gold Deposit Certificates (GDC)

· RBI Bonds - 8% Savings Bonds 2003 (Taxable)

· Life Insurance Policies issued by LIC and select Private Insurance Companies.

· National Savings Certificates (NSC)

· KisanVikasPatra (KVP)

· NABARD's Bhavishya Nirman Bonds

· Non Convertible Debentures

3.3 CARDS

1 DEBIT CARD

A bank debit card is issued by the bank in the process of opening up of an account. It can be

also called an electronic check as funds withdrawn are drawn directly from the account. The

use of debit card has become popular all over the world and has taken form of voluminous

transactions. Debit cards are also used for withdrawing money from the ATM. These days the

banks have tied up with banks functioning all across and usually all debit cards can be used at

all ATM’s barring the debit cards issued by nationalized banks.

ICICI BANK – DEBIT CARD

The ICICI bank debit card is available to all account holders of ICICI bank. ICICI bank debit
card comes to the account holder with the welcome package received by the customer. It is

used by the account holders at all ICICI ATM’s and all other ATM’s which have a tie up with

ICICI bank.

Features

1 ICICI bank debit card is used by the customer for the purpose of withdrawal of money.

2 The customer can check for the balance in the account.

3 The customer can also use it for the purpose of withdrawing a mini statement.

4 The debit card is very convenient to use these days at merchant establishments for the

purpose of dining, shopping and also for the purpose of paying petrol bills or at

multiplexes.

5 Online shopping is another facility available with the debit cards. Airline tickets, movie

tickets, and bill payments are at the customer convenience as it can be done from home or

from office through the debit card. To ensure that all payments are safe the customer has

to enter the internet banking id and password for the completion of the transaction.

6 There is a very high acceptance of the ICICI debit card due to very high customer base.

The ICICI debit card is accepted at 3.5 lakh merchant establishments and 3000 ATM’s all

over India.

There are seven kinds of ICICI Bank Debit Card.

a. ICICI Bank Signature Debit Card

b. ICICI Bank Platinum Debit Card

c. ICICI Bank Titanium Debit Card

d. ICICI Bank Woman's Debit Card

e. ICICI Bank Smart Shopper Gold Debit Card

f. ICICI Bank Smart Shopper Silver Debit Card

g. ICICI Bank HPCL Debit Card

In case of loss of card the ICICI bank provides protection from any purchases made on lost

card afer the intimation has been given to the bank. The bank provides a 24 hour helpline

number to help customers in case of need.

HDFC BANK- DEBIT CARD

There are seven HDFC debit cards afloat in the market right now.

1 Easy shop International Debit card

the daily limit on the card is Rs. 15, 000 at ATM’s and 25, 000 at merchant

establishments.

The bank can be accessed at Maestro/Visa/Cirrus ATM’s which totals to 8, 00, 000

establishments.

2 Easy shop gold debit card

the daily with draw able balance at any ATM is Rs. 50, 000 and purchase limit is of Rs.

50, 000.

There is a cash back facility available on the card which is valid all through the year

3 Easy shop pro gold debit card

the daily with draw able cash balance is Rs. 50, 000 from ATM’s.
The shopping limit at merchant establishment is Rs. 50, 000.

4 Easy shop International Debit Card

The ATM with draw able limit is Rs. 50, 000. The shopping limit is Rs.50; 000.Easy shop

international debit card is basically a shopping card. For every Rs. 200 spent there is a

cash back policy of Rs. 1 as cash back.

5 Easy shop Woman’s Advantage Debit Card.

The ATM with draw able limit is Rs. 20, 000. The shopping limit is

Rs. 30, 000.

6 Easy shop NRO debits Card

The ATM with draw able limit is Rs. 15, 000. The shopping limit is

Rs. 25, 000.

7 Kisan Gold card

It is meant to meet the investment and production needs of the farming community. The

ATM with draw able limit is Rs. 15, 000. The shopping limit is Rs. 25, 000.

2. CREDIT CARDS

ICICI CREDIT CARD - ICICI credit cards are rated as a top most credit card providing company
among all over

India. The ICICI bank offers a plethora of credit cards complying with the varied

requirements and needs of the diverse segment of audiences in India. The bank at present

encompasses largest international balance-sheet among other Indian banks with widespread

horizons in the foreign market. The bank, at present holds fully owned branches,
representative offices and subsidiaries in almost 18 countries.

The Bank provides more than 50 ICICI credit card option all over India, which include:

· Platinum Card: ICICI platinum card offers various top most facilities to its cardholders,

which comprise high cash or credit limit and up to Rs. 1 crore insurance for air accidents,

to name a few.

· Titanium Credit Card: This ICICI bank credit card offers international lifestyle, around

25 percent discount in the major city’s best restaurants and entrance to the Oberoi lounges

transversely various international or domestic airports.

· Visa Signature Credit card: This ICICI credit card basically caters to the business class

people. The features it offers are around Rs 3 crores insurance for the air accidents and

special facilities related to the travel.

HDFC CREDIT CARD-

· Visa Signature Credit Card-A card for the rarest of the rare A card with unique and

exclusive privileges that complement your refinement and style. Come experience the

world of many contended moments.

· World MasterCard-HDFC Bank presents India's First World MasterCard Credit Card -

A very premium offering for the truly elite, a card with tailor-made premium privileges

that complement a discerning lifestyle.

· Platinum Plus Credit Card-India's only Platinum Credit Card with exclusive travel and

preferential benefits - recognition of those who have "arrived in life". Enjoy a world of

exclusive privileges on your HDFC Bank Platinum plus Credit Card

· Platinum Plus Chip Credit Card-India's only Platinum Credit Card with Chip
Technology for enhanced security which makes all your Credit Card transactions more

secure, convenient and rewarding!

· Titanium Card: A card to match your premium lifestyle Titanium Credit Card is quite

simply the most exclusive Credit card you could ask for with benefits like zero surcharge

on fuel, travel offers and accelerated two-tier rewards programmed.

· Gold Credit Card-A card to match your premium lifestyle with features like special

offers on air and train ticketing and rewards redemption against air miles.

· Woman's Gold Card-the benefits of the best premium card made specifically for

women. Apply for HDFC Bank Woman's Gold credit card.

· Corporate Platinum Credit Card-It's Not just a card, It's a designation

Experience the exclusivity of HDFC Bank Corporate Platinum Card which comes with a

unique 24x7 Expense management solution called SMART DATA ONLINE, powered by

Master card International.

· Corporate Credit Card-It's not just a card, It's a designation. HDFC Bank Corporate

card comes with a unique 24x7 Expense management solution called SMART DATA

ONLINE, powered by Master card International.

· Business Gold Credit Card- Business with HDFC Bank International Business Gold

card, which is designed to add value to your business, while keeping in mind the

conveniences and lifestyle benefits for business owners and the self-employed community

specifically.

· Purchase Card-The HDFC Bank Purchase Card is a credit card solution given to

corporate by HDFC Bank to facilitate quick payments for business expenses for corporate

and their employees. It helps the corporate manage business expenses and makes

purchase transactions smoother by eliminating the hassles of cash and cheque payments.
2 PREPAID CARDSPrepaid card is a common terminology used between banks and mobile service
providers. A

web definition of prepaid card is a card that will work exactly like a credit card, except that

money must be deposited in it first for it to have any credit in the account.

ICICI Bank:

ICICI Bank is offering a complete range of prepaid cards providing payment solutions at

fingertips of the customer. ICICI Bank prepaid cards are a safe &convenient way for

associate payments, disbursements, gifing & small ticket transactions. Prepaid cards are

available on a VISA platform thus providing accessibility to over one lakh merchant

establishments & cash withdrawal from all VISA ATMs in India.

HDFC Bank

HDFC Bank is offering different prepaid cards for different uses.

· Forex plus card – For secure and hassle free travelling experience.

· Gif plus card – For the freedom to buy the gif of their choice.

· Food plus Card- For cumbersome meal vouchers.

· Money plus Card – For cash disbursements and administrative hassles.

3.4 INVESTMENTS

1 MUTUAL FUNDS

ICICI

ICICI bank provides ICICI mutual funds. The complete name of the mutual fund is ICICI

Prudential mutual fund. There are various kinds of schemes available with the ICICI mutual
funds and there are certain advantages as well.

Advantages:

• The ICICI mutual funds are managed by professional fund managers who monitor the

market very closely.

• The mutual funds of the bank have a diverse portfolio of the stocks and equities which

results in the minimization of the risk.

• The ICICI mutual funds provide consistent investment due to features like dematerialized

account statements, availability of NAV, easy subscription and redemption processes,

performance details through journals etc.

• Provides huge liquidity with open-ended funds. Funds can be redeemed on demand and is

helpful during conditions of falling market.

• The ICICI mutual funds also provide various tax advantages. It provides tax free dividends

and capital investments over a period of one year are also treated a tax free.

• As there is a huge pool of money, large volumes of securities, stocks and bonds as well as

equities are bought at a time leading to cost reduction.

HDFC MUTUAL FUND

To invest funds in debt markets or in equity from a pool of money of several people is called

Mutual Fund. The HDFC bank offers HDFC Mutual Fund which is one of the known Indian

Mutual Funds. The Debt funds, balanced funds or Equity funds come under Mutual Funds.
There are parameters which are quantitative based on which the funds are selected. The

volatility, risk adjustment returns, FAMA model, rolling return, qualitative analysis, fund

performance are some of the important parameters based on which the funds are selected.

Advantages

There are many advantages in investing HDFC mutual funds. The following are some of the

advantages,

· Affordability – The HDFC mutual funds are available in smaller units which make it

more affordable.

· Flexibility – The HDFC mutual fund offers systematic withdrawal plans, dividend

reinvestment, systematic investment plans which give more flexibility.

· Liquidity – The HDFC mutual fund offers open ended schemes in which you can

withdraw the money at any point of time.

· Professional Management – Based on extensive research and experience the expert fund

managers analyze the options in HDFC mutual funds.

· Diversification – The risk factor is low in HDFC mutual funds as the investment is done

across different stocks and industries.

· Low Costs – The custodial fee, brokerage charges are low for HDFC mutual funds.

· Potential Return – The HDFC mutual fund managers have access to statistics and

information from leading analysts and economists around the world. Because of this, the

investors of HDFC mutual funds gain potential returns.

· Regulated for Investor Protection – The HDFC mutual fund sector is regulated to protect

the interests of investors.

2 INITIAL PUBLIC OFFERING APPLICATION THROUGH ASBAICICI- IPO

Invest in IPOs Online

One can invest in IPOs online through www.icicidirect.com with same convenience of

investing in equities - hassle-free and with zero paper work. Also, get in-depth analyses of

new IPOs issues (Initial Public Offerings) which are about to hit the market. IPO calendar, recent
IPO listings, prospectus/offer documents and live prices will help you keep on top of

the IPO markets.

HDFC-IPO THROUGH ASBAABOUT THIS PRODUCT-

· The amount remains blocked in your bank account for the IPO application.

· Earn interest on the earmarked funds.

· The amount is debited only when the shares are allotted to you.

· No need to wait for your refund cheques/ ECS credits.

· This facility is absolutely FREE.

To keep up with India’s growth story, a large number of companies look to tap the primary

markets to raise capital through Initial Public Offerings (IPO's). As most IPO's

are oversubscribed, the shares allotted to you are far less than what you apply for. In the

process, not only you run out of cheque leaves but the balance in your bank account also

takes a dip. However, the IPO Application through ASBA is an investor-friendly way to apply

for any IPO. The ASBA (Application Supported by Blocked Amount) is an interface which

ensures that your funds leave your bank account only when you are allotted shares in public

issues. Within this period, you will continue to earn interest on your savings account.
3 PURE GOLDICICI --Reliability-24 Carat ICICI Bank Pure Gold is imported from Switzerland. This
Gold

carries a 99.99% Assay Certification, signifying highest level of purity, as per international

standards.

Convenience-ICICI Bank Pure Gold is competitively priced based on daily prices in the

international bullion market. Currently, gold is available in 0.5g, 1g, 2.5g, 5g, 8g, 20g and

50g categories, subsequently other denominations will also be introduced. ICICI Bank Pure

Gold is available through select branches of ICICI Bank and internet banking. It is not

available through ICICI Bank ATM's

Some interesting aspects of ICICI Bank Pure Gold offer:

· It is available in tamper proof packaging that can be customized as per your requirement.

· It is accompanied by 'ASSAY Certification' indicating the highest level of purity as per

international standards.

· It is available throughout the year.

ICICI Bank Pure Gold can be purchased using the following modes of payment:

Cash, Credit card, Debit instruction to your account, ICICI Bank cheque, Non-ICICI Bank

cheque, ICICI Bank Net Banking

HDFC -INVEST IN GOLD–

Mudra Pure Gold Bars are competitively priced based on the daily prices in the

international bullion market (a place where all precious metals like gold, silver, platinum, etc

are bought and sold). The price is inclusive of customs duty and other charges involved in the

retailing of gold bars.

· 24 Carat, 99.99% pure gold bars

· Assay Certification

· Convenience: 2.5g, 5g, 8g, 10g, 20g ,50g & 100g

· Tamper-proof credit card packs.

· Competitively priced based on the daily gold prices

· Available at over 1700 HDFC Bank branches across 700 cities.

(1) BONDS

(i) ICICI BANK BONDSBonds of ICICI Bank have been rated "AAA" by CARE and "LAAA" by ICRA
indicating the

highest degree of safety for your money.

· All Investment in ICICI Bank Tax Saving Bonds issued up to March 2005 is eligible

for tax rebate under Sec 88 to the full extent possible.

· Bonds are listed on BSE, NSE.

(ii) GOVERNMENT OF INDIA BONDS-

· ICICI Bank Tax Saving Bonds Investment.

· Low Risk Bonds.

· Reasonable investment tenure.

· Nomination facility available.

· Cannot be traded in secondary market.

· Interest income taxable.

HDFC 8% SAVING BONDS

FEATURES-

· Minimum investment of Rs.1,000 and no maximum limit on investment

· 6 years tenure of the bond from the date of issue

· Choose from Half Yearly Payable interest and Cumulative interest

· 8%p.a. rate of interest

· No income tax exemption available

· However, the bonds will be exempt from Wealth-Tax under the Wealth-Tax Act, 1957.

(2) FOREX SERVICES IN ICICIICICI Bank's Foreign Exchange Services will help you organise your
foreign exchange in the

most hassle free manner with best foreign exchange rates. Whether it’s Foreign Currency,

Travellers Cheques or Travel Card, ICICI Bank Foreign Exchange Services is a one-stop

solution to your foreign exchange requirement. Foreign Exchange Services offers a variety of

foreign exchange products like: ICICI Bank Travel, Card Travellers Cheques (American

Express), Foreign Currencies.

HDFC INVEST IN SILVER

FEATURES AND BENEFITS-

· 24 Carat pure silver bars

· Assay Certification
· Convenient 50g and 100g denominations

· Tamper-proof certi card packs.

· Competitively priced based on the daily silver prices

· Available at over 380 HDFC Bank branches across 51 cities.

(3) SENIOR CITIZEN SAVING SCHEME IN ICICISenior Citizens Savings Scheme (SCSS) is a
Government of India Product. 9% interest offered to

depositors. Since the product is offered by Govt of India, this product is one of the most Safest

Investment Option. Premature closure of account is possible afer one year from the date of

opening the account.(Charges applicable).

Advantages of Opening an SCSS Account with ICICI Bank:

· Large number of Branches.

· Facility of Direct Credit of Interest to ICICI Bank Account.

· In case the investor does not want to avail Direct Credit facility or ECS facility, 4 Post

Dated Cheques will be sent to Investor every year.

· Account Statement containing the details of Deposit Balance & transactions.

· Phone Banking Facility (for Queries).

(4)HOME FINANCE IN ICICIEligible entities as depositors

· Resident Indians

· NRIs

· Association of Persons (AOPs)

· Hindu Undivided Family (HUFs)

· Trusts and Foundations

· Co-operative Societies

· Firms

· Companies

EQUITIES & DERIVATIVES IN HDFC BANK

· Seamless Transactions: With an integrated 4:1 account there is seamless movement

of funds and shares, thereby giving a client ability to take prompt action

· Multiple trading platforms: Transact with utmost convenience using a choice of

platforms - Internet, Mobile, LITS (Low bandwidth site), Branches or Call N trade in

regional languages.

· Powerful Tools: Based on Web 2.0 and Ajax based technology, the portal offers the

ability to Personalise, Manage, Customise and Share. Ingenious tools like Advanced

Portfolio Tracker, Watch lists, Stock Alerts, Calculators, Stock Screeners, Interactive

charting, Technical Analysis etc and much more are a popular draw with our discerning

clients.

· Trusted Research: Insightful research assistance & technical views facilitates one’s
ability to take an informed trading decision. Independent Retail Research team provides

a host of reports that a client could avail of in his/her course of transactions.

· Safety and Security: HDFC securities offer the highest level of security with a 128-bit

encryption technology.

3.5 INSURANCE

1 LIFE INSURANCE-

ICICI --ICICI Life Insurance or ICICI Prudential life insurance is a joint venture of ICICI

bank and the prudential plc which is involved in the life insurance business in India. Afer

LIC this life insurance secures the second position among the largest insurances in India. It is

one of the largest private insurance companies. ICICI bank is a premier financial powerhouse
whereas; prudential plc is one of the leading international financial service groups with its

headquarters being located at United Kingdom.

The total asset that was held over by the company during 30th April 2008 is about Rs. 30000

crore. ICICI Life Insurance was the only private life insurance company that has received the

National Insurer Financial Strength rate of AAA according to Fitch ratings. This evidently

proves that ICICI Life insurance has the ability to meet its target towards the customers at the

time of Maturity or Claims. This has ranged itself with numerous products in order to meet

the various requirements of an Indian Customer during his/her life stage. Thus depending on

the present life stage and the requirements regarding the insurance, plans under ICICI life

insurance can be divided in to the following four types. They are ……

· Education Insurance plans,

· Wealth creation plans,

· Premium Guarantee plans, and

· Protection plans.

HDFC STANDARD LIFE INSURANCEHDFC Standard Life Insurance Company is one among the
leading private insurance

companies in India. Wide range of individual as well as group insurance schemes is offered

by this insurance company. This company is a joint venture of Housing Development

Finance Corporation (HDFC) limited and the Group Company of the standard life in

United Kingdom. HDFC is one of the top housing finance institutions in India. The

percentage of equity held by HDFC stood up to 72.38% as on 31st December 2007.

Since HDFC Standard Life Insurance is a joint venture company, it has a very good financial

expertise that is required for the management of the long term investments of the policy

holder in a safe and efficient manner. There are various solutions for both individual as well

as group that can be customized easily according to the requirements. A complete flexibility

along with the low charging structure is offered under group solutions of this life insurance

company.

The track record of HDFC Standard Life Insurance is as follows. The gross premium

income according to 31st march 2008 was about Rs.4859 crores and the premium income of

new business was about Rs.2685 crores. Over 9, 59,000 lives were covered under the various

insurance plans of this insurance company by the end of 31st march 2008.

The various plans under the Protection plans of HDFC Standard Life Insurance:

i) HDFC Term Assurance plan,

ii) HDFC Loan cover term assurance plan and

iii) HDFC home loan protection plan.

These helps are actually launched to ensure of the financial independence of the family in

case of any unfortunate death or critical illness.

2 HEALTH INSURANCE

HEALTH INSURANCE IN ICICI

The ICICI Lombard Group Health Insurance is an insurance cover to a group with some

common qualities. The group may be of the employees or the companies, members of any

association or club or any co operative society. There are certain employers which provide the

medical insurance to their staffs.

The ICICI Lombard Group Health Insurance has certain beneficiary features such as:

• The premiums paid under groups insurance are less than a standard single personal

insurance policy.

• The discounts offered on this type of group insurance depend on the size of the group.

• The group insurance is a fast and effective means to extend cover against risks to a large

mass of population.

• These types of groups insurance are tools to cross sell the different products to different

members of the group.

• The products of such insurance can be customized according to the size of the group.

• The group insurances are flexible and render more benefits.

• Certain additional benefits are also available on loading of extra premium charges.
HDFC HEALTH INSURANCE

HDFC ERGO, one of the leading general insurance companies in the private sector has come

up with Health Suraksha Policy. This policy has been designed to offer optimum insurance

coverage for medical treatment. This policy covers all the pre and post hospitalization costs at

a premium that is very affordable.

The main features of the policy are as follows:

a. This policy offers superb health coverage at an affordable fee.

b. Individual and group health insurance policies are also available.

c. This is one such policy that also offers bonus to the insured for every claim made in a

single year.

d. This policy even offers coverage regarding the cost that is incurred during health checkup.

e. The policy holders are eligible to avail cashless claim service in the country in more then

4200 medical centres. This shows that the company has made a strong network of some

renowned hospitals so as to help the insured to get adequate health care.

f. The holders of HDFC ERGO Health Suraksha policy are eligible to income tax rebate

under section 80D of the Indian Income Tax Act.

g. All the claim procedures are easy and the documentation job is also very less in this

policy.
(3)TRAVEL INSURANCE

ICICI

The ICICI Lombard Individual Overseas Travel Insurance is a comprehensive travel

insurance policy which covers the unexpected medical and non medical expenses when the

insurance holder is travelling abroad. It also covers the benefits like loss or delay of baggage

or cashless hospitalization all over the world.

The key benefits of ICICI Lombard Individual Overseas Travel Insurance are:

• It includes cashless hospitalization facility all around the world.

• It also makes the customers avail quality health care through their collaboration with the

United Health Care Group.

• No medical check up is required along with this insurance.

• This insurance policy also covers the medical emigration costs back to India.

• The eligibility of ICICI Lombard Individual Overseas Travel Insurance is from 1 year to 70

years.

• The policy duration is that it covers short trips of 7 days to 180 days and can even be

extended.

• The maximum policy is US $ 50,000 to US $ 100,000.

• The premium of this policy is payable on per day basis but not in slabs. The EMIs can be

paid without any extra charge on ICICI Bank, HDFC bank, Citibank credit cards.

• There is a sum of money to be deducted or Policy Excess of US $ 100. This means for any

claim the first $100 are to be submitted by the insured.

• The additional coverage of this insurance policy includes dental treatment, medical

evacuation, repatriation, baggage, interruption, trip cancellation etc.

HDFC TRAVEL INSURANCE

The HDFC ERGO Travel Insurance renders the customer and his or her family with medical,

financial and other assistance during any emergency or outward circumstances while going

for an international trip. The ravel insurance is applicable for all like, business traveller;

leisure traveller etc. with this insurance the traveller is safe as it not only takes care of the

traveller but also of the baggage, passport, medical emergency etc.

The main features of HDFC Travel Insurance are:

· The policy is available for all ages starting from 3 months age to 70 years age.

· The entry ages for the policy are - Single Trip: 6 months to 70 years, Annual Multi Trip:

18 years to 70 years , Family Floater: 3 months to 60 years and Single Trip Asia

Excluding Japan: 6 months to 70 years.

· In this policy the travel plan provide to cover the travel trips short of 4 days to a longer

one.

· To get this policy the applicant will not have to go through any medical examination.

· The travel assistance even on international travels is assured for 24*7.

· Low cost optimum coverage charges are available in this policy.

· In this policy the option of online purchase is also available.

(4) HOME INSURANCE---

ICICI HOME INSURANCE

A home is a place, which provides you the warmth and peace that one looks forward to at the

end of a hard day's work. However, our home can also be threatened with burglary, damages

caused by natural and man-made disasters. To secure your home of any threat, it offers you

Home Insurance Policy, which will provide security to the structure and/or contents of your

home against unforeseen calamities.

SOME KEY BENEFITS ARE AS FOLLOWS

· Comprehensive cover available, which covers both structure and / or contents of your

home

· Coverage up to 5 years for contents and 10 years for structure

· Cover against Fire and allied perils, Burglary & Thef and Optional cover for

Terrorism and Additional expenses of rent for alternative accommodation

· Buy Online through ICICI Bank Credit card and pay in instalments without any extra

charges.

HDFC HOME INSURANCE

FEATURES-

· Complete Protection: Avail of protection for both your home and its contents

· Optional cover: Along with extensive coverage, a low cost optional cover for

burglary, including thef and larceny is also offered.

· Premium discounts: One can avail of a premium discount 15% for security features at

your home

· Minimum Documentations: Minimum & uncomplicated documentation required for

this policy

(5)MOTOR INSURANCE-

(i) ICICI CAR INSURANCE

A comprehensive Car Insurance policy for your car that keeps it secure against damage

caused by natural and man-made calamities, including acts of terrorism. Avail of Own

Damage, Personal Accident and Liability cover all in one policy.

Car Insurance in India is governed by the India Motor Tariff, so the coverage for your vehicle

would be the same no matter which company you would buy it from. Moreover, Car

Insurance is mandatory and needs to be renewed every year. So choose the best car insurance

company in India.

KEY BENEFITS-

· A digitally signed policy is issued immediately through our online facility.

· Access to over 2700+ network garages for cashless claims servicing across India.

· Optional Personal Accident cover of up to Rs.2 Lakhs for co-passengers.

· Doorstep surveyor facility to cover your car with break-in insurance.

· Avail NCB on renewals if no claim is made during the previous policy period.

· Towing charges up to Rs.1, 500 in case of accidental damage (as per the policy terms

and conditions).

· Transfer all No Claim Bonus (NCB) benefits when shifing your motor insurance

policy to ICICI Lombard GIC Ltd.*

· 5% discount for recognized Automobile Associations Membership.

· 2.5% discount for ARAI approved anti thef device in your vehicle.

· Avail add-on covers for items such as fog lights, music system and seat covers.

· Buy Online and pay in installments without any extra charge.

(ii) ICICI TWO WHEELER INSURANCE

A comprehensive Two Wheeler Insurance policy for your two-wheeler that keeps it secure

against damage caused by natural and man-made calamities, including acts of terrorism. Avail

of Own Damage, Personal Accident and Liability cover all in one policy.

KEY BENEFITS -

· A digitally signed policy is issued immediately through our online facility.

· Access to over 2700+ network garages for cashless claims servicing across India.

· Optional Personal Accident cover for co-passengers

· Avail NCB on renewals if no claim is made during the previous policy period.

· Transfer all No Claim Bonus (NCB) benefits when shifing your motor insurance

policy to ICICI Lombard.*

· 5% discount for recognized Automobile Association's Members

· 2.5% discount for ARAI approved anti thef device in your vehicle.

· Avail add-on covers for electrical and non-electrical items.

· Buy Online and pay in installments without any extra charges

i HDFC COMMERCIAL VECHILE INSURANCE

Protecting and maintaining commercial vehicles is critical to ensure that daily operations
within your business run smoothly. The insurance policy provides coverage for any accidental

losses or legal liabilities involving your commercial vehicles. Here are some of the features

of the policy:

· Large network: Cashless Claim Service over 1600+ authorized network of garages across

India.

· Emergency assistance: This policy also provides services such as towing, ambulance,

claims assistance should your commercial vehicle undergo any severe accident.

· Types of vehicles covered: HDFC ERGO provides covers to various classes of

commercial vehicles such as goods carrying vehicles - both private and public carriers,

trailers, and passenger carrying vehicles, miscellaneous & special types of vehicles.

· Customer support: Avail of comprehensive customer support through the HDFC ERGO’s

24x7 toll free helpline number, along with a simple claims procedure.

ii PRIVATE CAR INSURANCE

Secure your prized vehicles with the HDFC ERGO Private Car Insurance Package Policy.

You can avail a host of discounts and cashless claims. Here are some of the features of the

policy:

· Cashless Claim Service: Cashless Claim Service over 1600+ authorized network of

garages across India.

· Discounts: Benefit from a range of discounts offered on the HDFC ERGO Private

Cars Insurance policy, such as Automobile Association Discount and discounts based

on age and profession.

· Online convenience: Take maximum advantage of buying and renewing the policy
online.

3.6 DEMAT ACCOUNT

ICICI -

ICICI bank provides Demat account for its customers those who are willing to take part in the

Indian stock market by investing there. The bank features a wide range of Demat facilities of

which the ICICI Demat account is the initial part. Besides this ICICI Demat account also

facilitates some other features like:

• Transaction statement – Counter party, transaction type, specific date range.

• Bill details.

• ISIN look up – Information on the face value and the status value of the ISIN.

• Settlement calendar- Information regarding pay in and pay out date.

• Status on request.

• Customer ledger.

• E-instructions.

• Mobile alerts.

• TIFD and IDT booklets on request.

• Personal details – Clients name and address holders name, account type and details.

• No charges for opening DP required.

HDFC-

The HDFC bank has over eight lakh Demat accounts across India. HDFC Demat offers you
convenient and secure services to manage your investments and securities. The HDFC Demat

offers you paperless services as the physical documents may lose or damaged over time.

The HDFC Demat account allows you to make hassle free transactions online. There are

different types of HDFC Demat accounts such as Individual Demat account, joint Demat

account and corporate Demat accounts.

Benefits

The HDFC Demat has the following benefits,

· Transfer of securities does not have any stamp duty.

· Market lots concept does not exist

· The refunds from Public Issue are automatically credited to your account.

· Your liquidity is enhanced by shorter settlements.

· All the transaction details are communicated through email

· All the holding details can be viewed online at any time

· Change of signature or address can be made through online easily

· Off market transactions and traded securities are settled

3.7 WEALTH MANAGEMENT

ICICI

An ICICI Bank Wealth Management service has helped a large number of customers to

manage their funds more efficiently. If you need some wealth management help then the

professionals of this reputed bank can work with you to develop the best available wealth
management portfolio. The bank further offers a wide array of wealth management products

and solutions that enables the customers to fulfil their financial requirements. These products

and services are aimed to provide immediate results. Being a unique customer of ICICI Bank

wealth management, one can enjoy a special banking experience and feel a sense of

privilege.

ICICI Bank wealth management solutions include fast access to ATMs, Money Multiplier

services, investment planning, portfolio construction and a range of other privileges. The

investment process of the bank begins with understanding of the customers. The wealth

management professionals of the bank make a thorough study of the financial background of

the customers, risk tolerance, existing investment pattern and investment objectives to make

the best approach. Moreover, they make an extensive risk profiling exercise that helps them

to evaluate the risk appetite and get a better understanding of their investment objectives.

HDFC

The wealth management programme will cater to individual needs taking into account

various factors such as customer's age, financial goals and risk profile. The investment

options offered include equity, mutual funds and debt instruments such as RBI Relief Bonds

and government securities. Said Aditya Puri, managing director, HDFC Bank: "The extension

of this programme to a wider base of customers fits in perfectly with our objective of

providing value by making exclusive services more accessible."

The basic product under the new offering for customers includes a net-based product which

will track a portfolio for any amount for an annual fee of Rs 10,000. The bank has also

launched an SMS-based product, which would not track any portfolio, but offer customers

daily market news related to both equity and debt. They were also entitled to preferential
treatment, with regard to the bank's various products. This was in the form of better rates for

products such as loan against shares or mutual funds. They were also entitled to better deals

on products of HDFC group companies such as housing loans from HDFC or equity broking

services from HDFC Securities.

CHAPTER 4: COMPARASION

4.1 DIFFERENCE BETWEEN HDFC AND ICICI

a HDFC designs its products for a niche market while ICICI markets to all customers.

b HDFC has enjoyed the highest growth rate of banks in India at 30% pa whereas ICICI’s

growth varies over the years.

c The PE ratio for HDFC (19%) is higher than that of ICICI (11 %.).

d ICICI more branches and ATM over the country than does HDFC making it more

accessible to clients.

e Both banks differ in their selected ways of raising equity.

f ICICI has an internet banking platform that is by far superior to that of HDFC.

g HDFC’s NPA is 0.2% while ICICI has NPA’s at 2.7% for advances

4.2 HDFC Bank vs. ICICI Bank: Indian Banks Compared………

HDFC and ICICI are major financial and banking services organizations in India. HDFC
stands for Housing Development Finance Corporation and ICICI is the Industrial Credit and

Investment Corporation of India. It was in the 1990’s that the government of India decided

upon a policy of liberalization under the leadership of Narsimha Rao. This policy allowed

private banks to become established in India although small in number. The first among these

banks was Global Trust Bank afer which various others like Axis Bank, HDFC Bank and

ICICI Bank emerged. This gave a boost to the banking sector in India…………..

ICICI Bank

ICICI is the largest private sector bank and 2nd largest bank overall in India. It was formerly

known as Industrial Credit and Investment Corporation of India. The bank has its presence all

over India and even abroad (Present in 18 countries) with more than 2000 branches and over
5000 ATM’s. It provides a host of banking services to both corporate and retail customers

apart from being fairly successful in life insurance (ICICI Prudential), venture capital (ICICI

Direct) and asset management. It is the largest home loan provider in the country. ICICI ranks

number one in providing credit cards in India. ICICI has a strong presence overseas and has

offices in 19 countries. ICICI has been notorious in employing goons for recovering its loans

from defaulters and has been pulled by different courts and consumer forums in this regard.

As far as differences between the two banks are concerned, both are equally popular

employing cutting edge technologies though ICICI seems to be ahead in aggressive branding

having Amitabh Bachchan as its brand ambassador.

HDFC Bank Ltd.

HDFC was among the first private sector banks set up in India afer RBI allowed their

establishment in 1994. It was promoted by Housing Development Corporation of India, and

is still known as HDFC Bank. It was founded by Bibu Varghese and its headquarters are in
Mumbai. As of 2010, its operating incomes were $958 million and profit stood at $658

million. Times Bank Limited, and Centurion Bank of Punjab have merged with HDFC Bank

since then, increasing the assets of the Bank. Today HDFC has a Pan Indian presence with

over 1700 branches and over 5000 ATM’s.

4.4 Similarities and Differences

ICICI Bank

1) ICICI is Industrial credit and Investment Corporation of India.

2) ICICI bank was setup with an objective of providing middle and long term financing

to businesses in India.

3) ICICI bank is the third largest bank in India.

4) The bank has a network of 2,016 branches (31 March 2010) and more than five

thousand ATM machines in India.

HDFC Bank

1) HDFC stands for Housing development finance Corporation.

2) HDFC Bank was established in 1994 by India’s largest housing finance companyHDFC Ltd.

3) In January 1995 it started operating as a scheduled commercial Bank.

4) Revenue of 20,266.99 crore and profit of 3032.92 crore (2010).

5) HDFC Bank has 1,725 branches and more than four thousand ATM machines
installed, in over seven hundred cities in India.

4.5 ICICI BANK vs. HDFC BANK (Bank results season) – India Earnings Season 2012

With HDFC Bank reporting renewed confidence in growth and a global mantra of 30%

growth successfully met in a quarter of low expectations when ICICI Bank and SBI report

tomorrow and the weekend respectively we would also have the acceleration from a lowered

provision, ICICI Bank expected to continue reporting a credit growth of 18-20% and a 50%

jump in Net profit to $375 million for the quarter too.

Indian Banks HDFC vs. ICICI

HDFC and ICICI are two names that stand apart among others when we talk of private sector

banks in India. Both are fairly successful banks giving stiff competition to government banks.

The reason of their success lies in the fact that both have introduced a greater efficiency of

services and also host of new services that were demanded by consumers.

4.6 Difference between HDFC and ICICI

• HDFC has a niche market while ICICI is all over the place.

• HDFC has an unmatched growth record at 30% while ICICI has had swings on this front.

• On a price to add book basis ICICI trades at 2 times while HDFC trades at 4.5 times.

• ICICI has a lower PE ratio than HDFC. PE ratio of HDFC is at 19 that of ICICI stand at

11%.

• Reach of ICICI bank and ATM’s is much more than HDFC.

• There is a huge difference in raising of equity in the two banks.

• ICICI Net banking is far superior than that of HDFC.

• HDFC has low NPA’s at 0.2% of advances while ICICI has NPA’s at 2.7%

of advances.

4.7 HDFC vs. ICICI as investment options

The times have never been more challenging for the top two private sector banks — ICICI

Bank and HDFC Bank. Their stocks have underperformed the Sensex since the start of the

market meltdown in January '08. The recent interest rate hike by the RBI indicates that the

going can be much tougher in the coming quarters. ET Intelligence Group compares the

performance of both banks and evaluates the prospects of investing in them.

PERFORMANCE

HDFC Bank reported over 30 per cent y-o-y growth in net profit in the June '08 quarter. The

stability in earnings growth of HDFC Bank is much higher than that of ICICI Bank. The gap

in the profit growth between the two banks was not high till the March '08 quarter. But ICICI

started showing signs of a slowdown in its retail loan book in the March '08 quarter itself.

This was evident as HDFC Bank posted a growth of 39 per cent in its retail advances in

FY08, while ICICI managed to grow its retail advances by only 15 per cent (before

securitization). This shows that only better expense management helped ICICI to post high

profit growth in the quarter ended March '08.

5.2FINDINGS

1 It was found from the study that bank believes in quality service rather

than quantity of service.

2 The officials employed are very much enthusiastic about their job.

3 The officials try to make best relation with the customers.

4 There is separate counter for NRI services.

5 The limit of cash vault is Rs. 10, 00,000 for a day.

6 The registers and files are maintained on a daily basis.

7 The registers are maintained in a well organized manner.

8 The marketing strategy of the bank is very attractive.

9 The bank always tries to attract customers with innovative offers

10 The bank is very keen to implement 5's plan in its entire branch.

11 ICICI and HDFC credit deposit ratio is on the side though ICICI banks show a little

decreasing trend to the extent of 2.24 % over mar2007 _ mar 2008.

12 Both the bank investment deposit ratio is on the declining trend

13 Both the banks has shown better utilization of cash portfolio

14 ICICI bank Interest expenses to interest earned remains the same Over 2

Years where as HDFC shows reduction.

15 Other Income ratio remains fluctuation in both the banks.

16 Operating expenses to total income shows a decreasing trend in ICICI bank whereas it

was on the rising side in HDFC

17 Interest income to total funds shows rising mode in ICICI whereas In SBI
more or less it remains at the level; the ratio of interest expenses to total

funds shows an increase in Value in ICICI Bank whereas in HDFC interest

expenses shows a Rising mode.

18 The ratio of Non Interest income remains the same for ICICI for The past 2 Years whereas

in HDFC at shows a decline.

19 The stock witnesses some selling pressure in the coming days in ICICI Bank.

20 The continua tion pattern negates immed iate bearis h mo me ntu m on

the s tock and i t’s advisable to buy at declines. Short term investor can initiate a buy

above 500 with a target of 560 570

5.3 RECOMMENDATION

· ICICI Bank and HDFC bank has to improve its brand image, i.e.it has to position itself in

the minds of prospects in a better way in comparisons to others.

· It should provide better career opportunities for the retention of its potential advisors.

· Further it has to provide training to its recruited advisors by good

and efficient training methods, which might be a little bit customized if needed.

· It should more emphasize in advertising, as it is the most powerful tool to position and

brand in the mindsets of customers.

· It should provide online training and for those who are in jobs

and want to become advisors ICICI should provide evening training classes, so that they

can join the training afer doing their jobs.

5.4CONCLUSION
Banking is also now being regarded as a versatile financial planning tool. Research indicates

that Indians have four basic financial needs during their life asset accumulation (such as

buying a house or

car), protecting their family, securing their children’s education, and provision for their

retirement. India being a country having a huge population of around one billion people with

only 32% of the banking population in India possessing banking the country has a vast

potential, which has been lef untapped till now. Banking Company Banking advisors are the

lifeline and a very huge asset so each company try to recruit and select a potential force of

Banking advisors because this is the advisors who generate maximum business for the Bank.

Banking advisors provide a very strong support to the Bank and do all possible efforts to

generate huge amount of profit to the company and for him.

5.5 BIBLOGRAPHY

www.google.com

www.scribd.com

www.hdfc.com

www.icici.com

www.comparasionbetween.com

www.comparecards.com