I.

Executive summary

Puffs on pan is a small business producing a delicious food our target market are the
students. We also look for some places that our product will be recognized and fully known, our
product cheese puffs is made up of cheese which is the main ingredients, breadcrumbs, flour and
our secret ingredient that will look the customer taste our product is available to all ages and also
with a very affordable price. Our product is using the internet by creating our page in the
Facebook because most of the people now a days are using the social media by that we can easily
get our target consumer specially consumer can easily purchase our product Facebook page shop
can easily find your consumer and also online selling customer can easily visit our website to
find more about our product and also the advantage of that online selling is less paper works and
also you don’t need to go to the store you can easily click and order and wait for a fee days.
Online selling is a good idea if they visit our page, because we can get them some of their
feedbacks and also we are able to understand their needs and wants.

The primary target Customer are the students of BASC who purchase for affordable and
healthy food that they looking for or they can surely look for the partner of the meal every day.
Student are the key to get our target market Cheese puffs will surely attractive especially the
student because of the affordable price and the healthiness of our product they can surely solve
their problem they can get the benefits’ that they looking for. This product can help you to find
their suit taste that they find.

The secondary target customer are the faculty and the staff of BASC their families and
general public, this persons have an ability to purchase and avail the product, because they have
a power to influence and encourage mote customer to buy. A side that Healthy benefit’s that they
get, it can also give present or gift through their Son. Daughter, friends and also to their parents.
Our product can also sell to the school canteens around in San Ildefonso.

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II. Situation Analysis

The Puffs on Pan Company is new in the market and belongs to the new market industry, as
part of the needs of every student looking for a snack or merienda, we provides some solution to
this problem by launching a product that will fill and satisfy each appetite. Our product will be
like by people in public.

a. Market Summary

The company targets the consumer market buyers who intend to directly consume our
product. The company will use a strategy that will make our product be known in the
market .Cheese puffs is suitable to all ages. The target customers are elementary to
college students in public and private schools, both male and female located at San
Ildefonso and San Miguel Bulacan.

The primary target customers are students of BASC, who seeks for an affordable and
healthy snack that will solve their problem of finding a good merienda and snacks.
The secondary target customers are the faculty and staff of BASC, their families and
general public. These entities have the ability to purchase and avail the product, as well
as they have the power to influence and encourage more customers to buy.
b. SWOT analysis

Strengths

 Cheese puffs has an ability to satisfy consumer taste.

 Cheese puffs has a unique taste that will attract customer to buy.
 Effective and efficient ways of communicating to customer.
 Affordable price
 Available in all season

Weakness

 Lack of experience in doing a business

 No permanent work place
 Lack of distribution channel
 Lacks of time in production, the producer are student and businessman as well.

Opportunities

 Supplier of cheese puffs in each school.

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  Market expansion
 Investment or resources

Threats

 Many competitors
 Increasing competition
 Inflation rate.

c. Competition
Competitors is a challenging or critical of doing a business. The ways of doing to
forestall our competitors are doing the innovation and the uniqueness of our product.
Some of our competitors are Cheese maker by Mr. Mac Corporation which also to use
cheese as their main ingredient’s.
Cheese Maker
Strength #1: Healthy and notorious
Weakness #2: High price

d. Products and services

Cheese puffs is the main product of puffs on Pun Company it is in the line of food
industry and street foods. Our packaging was made of paper plate and Styrofoam that will
suit the product. One of the decision makers decide to print the logo of the company and
put it in to the top of the Styrofoam. Cheese puffs has a many benefits and advantage like
healthy and nutritious food, according to our research conducted cheese is contain with
nutrients like calcium, protein, phosphorus, zinc, Vitamin A and Vitamin B12. The high
quality proteins in cheese provide the body with building blocks for strong muscles. It
can be desert for your everyday meal the ingredients are made up of cheese,
breadcrumbs, flour and also our secret ingredients. This product assures you to the
satisfaction that you looking for. Because aside from healthy benefits that you get it is
good partner or desert after eating your meal.

e. Key to success
The company product aimed to outshine the other competitor’s based on their taste and
benefits. In order to stand out in the market decision maker must first begin with the
vision, mission, goals and objectives of the company they seem of staying at the right
track. To maintain the interest of the buyers, the product must be affordable, good taste
and excellent service.

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 III. Marketing Goals

1. First Quarter Sales of Php

44,400.00
10200 sales in the first month
10200 sales in the second month
12000 sales in the third month
12000 sales in the fourth month

2. Average Revenue of Php 1.36 per customer transaction

NUMBER OF
TARGET SCHOOL STUDENTS
BASC 2000
San Miguel National HS 1200
San Ildefonso National
HS 1000
Calawitan HS 200
Bulusukan ES 200
Calumpang ES 200
Gabihan ES 200
TOTAL 5000

3. First Quarter Customer

Sales of

MONT POPULAT PERCENTA TARGET

H ION GE CUSTOMER PER PRODUCT PRICE SALES
RET ION PER RET BO RET TOT
AIL BOX RETAIL BOX MONTH AIL X AIL BOX AL
FEBRU 1.50 0.20 480 102
ARY 5000 % % 75 10 12 6 40 5400 0 00
1.50 0.20 480 102
MARCH 5000 % % 75 10 12 6 40 5400 0 00
2.00 0.20 480 120
APRIL 5000 % % 100 10 12 6 40 7200 0 00
2.00 0.20 480 120
MAY 5000 % % 100 10 12 6 40 7200 0 00
2520 192 444
TOTAL 0 00 00

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 IV. Marketing Strategies

The Puffs on Pan Company Mission is to exceed the growing needs of the customers, to satisfy and to
give them the privilege to be at ease by offering them delicious, healthy and nutritious merienda or
snack, and the ability to satisfy customers taste and unique taste that will surely attract the customers,
to create long-term profit and dominate extensive return of revenues and to utilize all the marketing
strategies in targeting a successful market launch of the product.

a. Target Market
The company targets the consumer market buyers who intend to directly consume a product.
The company will use multi-segment strategy providing food product to two or more segments
of the market. Our target consumers are elementary to college, students in public and private
schools, both male and female located at San Ildefonso Bulacan, also we target the employees
and households customers. The students of BASC are the main target market, they search for a
delicious, healthy and nutritious snacks, the ability to satisfy customers taste and unique taste
that will surely attract customers to buy this product. The other target markets are school
canteen in San Miguel National High School, San Ildefonso National High School, Calawitan High
School, Bulusukan Elementary School, Calumpang Elementary School and Gabihan Elementary
School.

b. Positioning
Since Puffs on Pan Company is a start-up business and new in the market, that customer is not
familiar in this product. Market drivers intended to go far beyond the expectation of the
customers through providing healthy and nutritious and delicious snack. For students who look
for an affordable and nutritious snack, Cheese Puffs belong to a food industry that has an
affordable price and the ability to satisfy customers taste, unlike other competitors, through
giving them a fair competition by means of fulfilling and satisfying customer needs and wants.

c. Marketing Mix
a. Product Strategy
Cheese Puffs is a product that has the ability to satisfy consumer’s taste; this unique taste
will surely attract customers to buy this product. One of the strategies that we do is to
create a product that is affordable to the consumer. It is made of cheese, breadcrumbs,
flour, egg and the secret ingredients that taste our product delicious.

Delicious: The Cheese Puffs taste is unique that will customers excite to purchase the product.

Healthy and Nutritious: Cheese Puffs contains of essential nutrients including protein, calcium,
zinc, phosphorus, Vitamin A and Vitamin D.

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 Cheese is a good source of calcium, a key nutrient for healthy bones and teeth, blood clothing,
wound healing and maintaining blood pressure.

Tempting taste and aroma: Cheese Puffs has a long lasting smell.

Filled in One bite: Cheese Puffs is a good source of calcium that is healthy to our body.

Satisfaction: Aside from its health benefits, cheese puffs is affordable and will satisfy your
appetite.

Affordability: With just Php6.00 as retail price and Php40.00 per box (7 pieces), customers
have the power to buy the product and satisfy their cravings.

New and Unique: Cheese Puffs is one of a kind, you can't find it in any store. It is exclusively
available at Healthy Sweets Inc.

No preservative added. All ingredients are natural and no preservative added, it is safe to
eat.

b. Pricing Strategy
Product Packs Retail Intro-pricing Comp. Version
Upgrade Upgrade

Cheese Puffs 40.00 6.00 40.00 40.00 45.00

6.00 6.00 8.00

c. Place/Location Strategy
Puffs on Pan Company will use consumer channel that is used in the distribution of our
product. From direct distribution channel from producer to consumer this will help get the
feedback and suggestion quickly. The company will also use the channel B, from producer to
retailer to consumer, this kind of distribution can help the firm to reach all possible
prospects that the company can’t reach. Puffs on Pan Company will supply to different
Schools in San Ildefonso Bulacan and make use of retailers as a bridge to reach the
customers.

Puffs on Pan

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 Company

Puffs on Pan Company

Customer

School Canteen

Customer

d. Promotion Strategy
The Promotion Strategy of Puffs on Pan Company will use online selling, Personal selling
and word of mouth. Our company can provide sales promotions through discounts giving
freebies and give away on the time that we will launch the product to the market. On the
Product launch our company decided to have free drinks and give away to those
customers who will purchase our product. During that day of the product launch the
market drivers used discount as part of promotion, for 6.00 pesos each to 15 pesos per 3
pieces get 3 pesos discount and for every purchase per packs buy 7 pieces get 2 pesos
discount for 40.00 pesos.

V. BUDGET AND SALES FORECAST

Pre Operation Financial Statement
Initial Capital Php529.32

Ingredients
Cheese 1pc 95 95
Flour 1/4 kls 7.5 7.5
Crispy fry 2pcs 13.5 27
Ketchup 1pc 23.75 23.75
Mayonnaise 2pcs 18.2 36.4
Eggs 24pcs 2.33 55.92
Magic sarap 2pcs 4 8
Siling 8.75
panigang 1/4 kls 8.75
Cooking oil 2pcs 25 50
Calumet 1pc 14 14
Total Php326.32
Packaging

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 Paper plate 50pcs 17 17
Styrofoam 10pcs 1 10
Bottle 1pc 36 36
Total Php63.00
Other Expenses
Transport 8 persons 10 80
1/2 small
Gas tank 60 60
TOTAL Php140.00
Total Expenses Php529.32

Sales Forecast For Four

Months
Puffs On Pan Company
Projected Income
statement
February-May 2019
Sales
retail for
per box
Total Sales
LESS EXPENSES
Ingredients
Cheese 48 pcs. 95 .00 4,560
Flour 12 kls. 30 360
Crispy fry 96 pcs 13.5 1,296
Ketchup 48 pcs. 23.75 1,140
Mayonnaise 96 pcs. 18.2 1,747.20
Eggs 1152 pcs. 2.33 2,684.16
Magic sarap 96 pcs. 4 384
Siling
panigang 12 kls. 35 420
Cooking oil 96 pcs. 25 2,400
Calumet 48 pcs. 14 672
Total 15,663
Packaging
Paper plate 3200 pcs. 0.34 1,088
Styrofoam 580 pcs. 1 580
Bottle 1 pc. 36 36
Total 1,704
Other Expenses
Transport 8 person 100 800

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 4 small
Gas tank 120 480
Total 1,280
Total Expenses 18,647.16

VI. Implementation Activities

Task Description Person Completion Date

Responsible
It includes generating
Product different ideas, giving November 2018
Conceptualization suggestions and Entire group
brainstorming.
Three days per week
Preparing ingredients Buying of ingredients Hannie Sebastian (February – May)
at market. and Hannah (M,W,F)
Sebastian
Consist of producing Patricia Pastrana Three days per week
product, making sure and Angela Arceo (February – May)
Product Development of quality, and (M,W,F)
packaging.
Promoting product and
Market Advertising making customers Georgia Palmario
aware of the product. and Dhea Calleja From February to May
Distributing ordered
products and involves
Distribution/Delivery availability of the Entire group From February to May
product.
Keeping the financial
records of a business,
summarizing, Every end of the week.
analyzing, and Krizza Joy Bayot
Accounting/Finance reporting the results.
recording and
documenting business Entire group
User Documentation transactions After every transactions.

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