A

TPP Report

Titled

‘SALES AND MARKETING ANALYSIS’

For The Training Undergone at

TIMES GROUP PUBLICATION

SCO 72-75 ,Sec. 8c, Madhya Marg

Chandigarh

For fulfilling the requirement of the award of degree of MBA

Subject: TPP (IMS-703)

Undergoes the supervision of

Mr. Shashi Rana

Assistant Manager

Submitted to- Submitted By:

The Director KIRAN

1
 IMS , KUK Class: MBA 5yr

7TH SEM

Roll no.:18

Registration No.: 14-UIM-30

INSTITUTE OF MANAGEMENT STUDIES

Kurukshetra University, Kurukshetra

(September 2017)

DECLARTION

I, KIRAN hereby declare that I have completed the report entitled assigned to me by the
institute, to be submitted in the partial fulfillment of MBA 5 year degree from kurukshetra
university.

Further, I declared that this is original work done by me and the information provided in the
study is authentic to the best of my knowledge and belief.

Signature

KIRAN

2
 ACKNOWLEDGEMENT

In this project, I have made an honest and dedicated attempt to make the project report so easy to
understand for a person who is willing to get knowledge about TIMES OF INDIA.

I am deeply indebted to my esteemed teacher and our chairman Prof.B.S.BODLA ,

K.U.K., because he gave me an opportunity of making project report. I am also thankful to my
lecturer as well as my supervisor Dr. Rajan Sharma and Miss. Sangeeta dhir for kind support and
suggestion for making project report.

MBA 5 year KIRAN

3
7th SEM SIGNATURE

Roll no.18

CONTENTS

Chapter Title of the Chapter Page No.

No.

1. Print Media

4
 1.1 Introduction
1.2 History
1.3 Facts

2. TIIMES GROUP PUBLICATION

2.1 Introduction

2.2 Organisational Structure

2.3 Services

2.4 Products

3. Research Methodology

4 Analysis & Interpretation

5 SWOT Analysis and Conclusion

4.1 SWOT Analysis

4.2 Conclusion

4.3 Views & Complaints

6 Learning From The Report

References

Annexure

5
 CHAPTER – 1

PRINT MEDIA SECTOR

1.1INTRODUCTION

Indian print media is one of the largest print media in the world. The history of it started in 1780
with the publication of the Bengal Gazette from Calcutta. Media of India consist of several
different types of india communications media: television, radio, cinema, newspapers,
magazines, and Internet-based Web sites Many of the media are controlled by large, for-profit
corporations which reap revenue from advertising, subscriptions, and sale of copyrighted
material. Print media is one of the oldest and basic forms of mass communication. It includes
newspapers, weeklies ,magazines, monthlies and other forms of printed journals. The
contribution of print media in providing information and transfer of knowledge is remarkable.
Even after the advent of electronic media, the print media has not lost its charm or relevance.
Print media has the advantage of making a longer impact on the minds of the reader. Print media
generally refers to newspapers. Newspapers collect, edit and print news reports and articles.
Literacy is a basic Even an illiterate person can requirement for the print watch a news bulletin
and grasp media. Only a literate its contents though the written matter person can read it. In print
media readers can recheck. What they have read . Print media provides long scope for indepth
analysis of events. Every year new publications are coming up in almost all languages in India.
This has resulted in a manifold increase of newspapers , magazines and weeklies across all
languages in the country.

History

James Augustus Hickey is considered as the “father of Indian Press” as he started the first Indian
newspaper from Calcutta, the Calcutta General Advertise or the Bengal gazette in January, 1780.
In 1789, the first newspaper from Bombay herald appeared, followed by the Bombay next year
(this news paper was latter amalgamated with times of India in 1861).

The first news paper in an Indian language was the samachardarpan Bengali.

The first issue of this daily was published from the serampore mission press on may 23, 1818. In
the same year, Ganga Kishore Bhattacharya Started Publishing another newspaper in Bengali,
the Bengal Gazette. On July 1, 1822 the first Gujrati newspaper the Bombay samachar was
published from Bombay, which is still extant. The First Hindi newspaper, the
smacharsudhavarshan began in 1854. Since then, the prominent Indian languages in which

6
papers have grown over the years are Hindi, Marathi, Malayalam, Tamil TeleguUrdu and
Bengali.

The Indian language papers have taken over the English press as per the latest NRS survey of
newspapers. The main reasons being the marketing strategy followed by the regional papers,
beginning with Endau, Telegu daily started by ramajirao.The second reason being the growing
literacy rate.Increase in the literacy rate has direct positive effect on the rise of circulation of the
regional papers.

The people are first educated in their mother tongue as per their state in which they live for. E.g.
students in Maharashtra are compulsory taught Marathi language and hence they are educated in
their state language and and the first thing a literate person does is read papers and gain
knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper
in that state rises.

The next reason being localization of news. Indian regional papers have several editions for a
particular state for complete localization of news for the reader to connect with the paper.
MalyalaManorama has about 10 editions in Kerala itself and six outside Kerala. Thus regional
papers aim at providing localized news for their readers. Even advertisers saw the huge potential
of the regional paper market, partly due to their own research and more due to the efforts of the
regional papers to make the advertisers aware of the huge market.

1.3 INDIAN NEWS PAPER INDUSTRY: SOME FACTS

 The total number of registered newspapers, as on 31st march, 2015:104060

 The number of new newspapers registered during 2014-15 :- 1060
 Percentage of growth of total registered publications over the previous year:- 1.43%
 Second largest number of newspapers & periodicals registered in any language(English):-
10430
 The state with the largest number of registered newspapers(U.P.):-16130
 The state with the second largest number of newspapers (M.P.):- 14394

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  The total circulation of newspapers: 20,08,39,711
 The largest number of newspapers and periodicals that submitted annual statements in
any Indian language(Hindi):- 5031
 The largest number of newspapers and periodicals that submitted annual statements in
any Indian language(English):- 986
 The largest circulated Anand Bazar Patrika Bengali, Kolkata:-1.1 million
 The second largest daily: The Hindu English, Chennai(printed from 12 different printing
press)
 The third largest circulated daily: Hindustan times English, Delhi:1,071,466
 The largest circulated multi-edition daily:- The times of India English(six
editions):3,184,727
 The second largest Circulated Multi-edition daily: Dainik jagran Hindi(fifteen
editions):3,921,967
 The largest circulated periodical: The Hindu, English , weekly, Chennai(printed from 12
different printing press):1,518,082

Metrics

Newspapers in India are measured on two parameters, circulation and readership.

CIRCULATION: CIRCULATION IS CERTIFIED BY THE AUDIT BUREAU OF

CIRCULATIONS WHICH IS AN INDUSTRY BODY. IT AUDITS THE PAID FOR
CIRCULATIONS OF THE MEMBER NEWSPAPER COMPANIES.

Readership:Readership is estimated by two different surveys, The Indian readership survey

(IRS) and the National readership survey (NRS). The 2010 Indian Readership Survey findings
shows that the largest read local language newspapers to be Nav Gujrat (with 16.429 million
readers) and Dainik Bhaskar (with 14.448 million readers), both published in Hindi.

The Times of India is the most widely read English language newspaper (
3,184,727

8
), followed by Hindustan Times (1,071,466 ), The Hindu (1,458,398). The New Indian Express is
another widely-read English language newspaper (70,274,541}. Malayala Manorama newspaper
which is published in Malayalam from Kerala, currently has a readership of over 9.9 million
(with a circulation base of over 1.8 million copies) has the most circulation in regional
languages.

INDIAN ENGLISH NEWSPAPER

Newspaper is the oldest and the most conventional method of giving news on a wide array of
topics to the people at their doorstep. The newspaper industry at the global arena has come a long
way from presenting news in black and white to adopting the most innovative of methods,
including colored background and text, unique paper materials etc to depict all kinds of news for
readers, both at the national as well as the regional levels.

One of the oldest newspapers of India, The Statesman was founded in 1818, and still continues
to maintain the same status that it used to command. It has been almost two centuries now since
the inception of the oldest newspaper in country. During this period, the Indian newspaper
industry has achieved tremendous ground of success for various newspaper industries is that
newspaper that are circulated throughout the country.

The most unique fact of the Indian newspaper industry is that newspaper in various regional
languages Hindi and English are published and circulated throughout the country.The Indian
English newspaper sector is the most published and circulated lot in the Indian newspaper
industry. With the newspaper industry as a viable platform for the proliferation of advertising
and marketing of public relations, there has been witnessedan impressive explosion of newspaper
at all levels.

A typical Indian English newspaper serves as an ideal banner for companies who would look
forward to advertise their products or services keeping in mind the strength of the readers
nationwide. Since a newspaper is the first thing that most of the citizens of the country go
through early in the morning, it stands at an advantage of making its stand in full view of the

9
massive number of readers. The more the readers or viewers of the advertisements, the more
impact the advertisements have made in the minds of the people.

An Indian English newspaper being the most read newspaper in the country, most of the
companies highlighting their services and products for the citizens, targets these newspapers for
the showcase of their services.

Newspaper acts as the ideal method of public relations due to its strength as the best way of
communication. Pitch on net is an online advertising portal that highlights various forms of
advertisements and marketing services.

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 CHAPTER-2

TIMES GROUP PUBLICATION

2.1 INTRODUCTION

Bennett Coleman & Co. Ltd (The Times Group)

Bennett, Coleman & Co. Limited, is the flagship company of The Times Group, which has a
heritage of over 150 years and is one of India’s leading media groups. The activities of The
Times Group also include publishing newspapers and magazines, television broadcasting,
running internet portals, creating and distributing multimedia products and music publishing and
retailing.

The Times Group is the largest media services conglomerate in India. It is headed by brothers
Samir and Vineet Jain. It reaches out from 16 publishing centers, 15 printing centers, 55 sales
offices, over 11000 employees, 5 dailies including two of the largest in the country with approx
4.3 million copies circulated daily, 2 lead magazines, 29 niche magazines reaching 2468 cities
and towns, 32 Radio Stations and turnover in excess of USD 700 million.

The Times of India publishes a daily newspaper in India. The company was founded in 1838 as
The Bombay Times and Journal of Commerce and changed its name to The Times of India in
1861. The company is based in New Delhi, India. The Times of India is a subsidiary of Bennett,

11
Coleman & Co., Ltd. The first edition of the newspaper appeared on November 3, 1838, then
known as The Bombay Times and Journal of Commerce. The newspaper was published twice a
week under editor J.E. Brennan. It was basically a city paper reflecting the interest of Bombay’s
business community.

Its major brands include:

 The Times of India, India’s largest English daily.

 The Economic Times, India’s largest financial daily, and the world’s second largest after
The Wall Street Journal.
 Maharashtra Times, India’s largest Marathi daily and Maharashtra’s No.1 Newspaper.
 Navbharat Times, the largest Hindi Daily in Delhi and Bombay.
 Mumbai Mirror India’s largest circulated compact newspaper.
 Pune Mirror.
 Bangalore Mirror, Bangalore’s first morning compact daily.
 The Times of India – Kannada.

2.2 Brief History Of The Times

1838: The first edition appears on November 3, 1838, known as The Bombay Times and Journal
of Commerce. The newspaper is published twice a week under editor J.E. Brennan. It is basically
a city paper reflecting the interest of Bombay's business community.

1846: The newspaper changes hands and Dr. George Buist is appointed editor.

1850: Shareholders decide to increase the share capital and the paper is converted into a daily.

1859: Bombay Standard and Chronicle of Western India merges into The Bombay Times and
Journal of Commerce to form Bombay Times & Standard

1861: Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay
Telegraph & Courier to form The Times of India and gives it a national character.

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1880: The Times of India Weekly Edition is launched. This was later called The Times of India
Illustrated Weekly and finally as The Illustrated Weekly of India in 1923.

1890: Editor Henry Curwen buys The Times of India in partnership with Charles Kane.

1892: Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a
partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd.
(BCCL).

1907: In the newspaper's first price war under editor Stanley Reed, the price is cut from 4 annas
to 1 anna, and circulation rises 5 times.

1946: For the first time, the paper transfers to Indian ownership. Ram Kishan Dalmia buys out
Bennett, Coleman & Co. Ltd for Rs. 2 crores. Partly, the takeover is funded by illegal money
transfers from other companies, and Ram Kishan was imprisoned after the matter was raised in
parliament by Feroze Gandhi in 1955.

1948: Sahu Jain Group become the owners of the company after Dalmia sells the firm to recover
2.5 crores he needs to pay back to an insurance company. Shanti Prasad Jain, son-in-law of Ram
Kishan Dalmia, becomes the first chairman of the group.

1950: Delhi edition is launched with K. Gopalswami as the first Indian editor.

1952: Filmfare launched.

1959: Femina is launched.

1960: Sahu Ramesh Chandra Jain joins BCCL

1961: The Economic Times is launched.

1984: Samir Jain and Vineet Jain join BCCL.

1987: Printing of The Times of India from Kandivili Press.

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1990: The Times School of Marketing is established as an in-house training school to feed the
group

1991: BBC features The Times of India among the world's six great newspapers.

1993: BCCL starts production of television software.

1996: The Times of India crosses 1 million mark in circulation.

1998: BCCL enters into music market with Times Music.

1999: Indiatimes webportal launched; BCCL enters music retailing business with Planet M.

2000: The Times of India crosses the 2 million mark in circulation.

2000: Timesofmoney - JV with Citibank.

2001: Radio Mirchi - Nationwide Private FM Broadcasting.

2001: 360 Degrees - Event Management Arm launched.

2002: Times Outdoor - Outdoor Advertising & Billboard Marketing.

2003: Times Classifieds - Classifieds site catering to web audiences, the group publications and
also publications from other countries like Sri Lanka.

2004:

 Launch of the Times Private Treaties - The Innovative Branding Solution from The
Times Group stable.
 Launch of the Jobs portal Times Jobs.
 Television Business launched with the launch of a lifestyle and entertainment channel
called Zoom.

2005: Launch of a Matrimonials website TimesMatri

14
2006:

 Launch of a television News Channel called Times Now in collaboration with Reuters.
 Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the
Indian stock markets. It is the first Times Group company to List on the bourses.
 Launch of a Property services Portal Magic Bricks
 Times Matri is rebranded as Simply Marry
 A new holding company by the name of TBSL is created. This company controls the
brands Times Jobs Simply Marry (earlier called TimesMatri) and MagicBricks
 Times of Money launches Remit2Home, to cater to Global Remittance Market

2007:

 Launch of The Times of India - Kannada

 Launch of Bangalore Mirror
 Launch of Ahmedabad Mirror

2008:

 Launch of SimplyMarryZine.com
 Launch of The Times of India, Chennai Edition [13]
 Launch of Pune Mirror
 Acquisition of Virgin Radio (now known as Absolute Radio) in the UK

2009:

 Launch of ET Now - A business news channel

2010:

 Times Centre for Media Studies in Delhi (renamed as Times Centre for Media and
Management Studies in 2010) which started offering the journalism programme under the
brand name Times School of Journalism.

15
  Times Centre for Media Studies additionally started a programme for marketing aspirants
under the brand of Times School of Marketing (which was also made into a separate
company in 2010 called Times School of Marketing and Management - TSMM).
 Launch of Vijayanext Kannada Weekly magazine.

2011:

 Launch of The Times Of India, Coimbatore Edition and Madurai Edition and Trichy
Edition and Ponducherry Edition.

2012:

 Launch of The Times Of India, Kerala, Visakhapatnam and Raipur(Chhattisgarh)

Edition.

 Launch of "Alive App” in partnership with Adstuck Consulting an Augmented Reality

App.

 Launch of The Times Of India, Aurangabad (M.S)Edition.

2013:

 Launch of The Times Of India, Kolhapur Edition.

 Book published, "TOI Story" (276 pages)in August 2013 by Harper Collins
acknowledges that Nataranjan Bohidar was the first brand manager in the history of the
Times of India group (estd.1838) and introduced the concept of brand positioning to
India's media "industry" working at the Times Group out of New Delhi(1986–92).

2014:

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  The Audit Bureau of Circulations reported in May 2014 that the Times of India had the
largest circulation of any English-language newspaper in the world, with 3,321,702
average qualifying sales.

2016

 Launch of benett university,Noida,U.P.

TOP PLAYERS

THE HINDU

ss

The Hindu is an English-language Indian daily newspaper. Headquartered at Chennai, The

Hindu was published weekly when it was launched in 1878, and started publishing daily in 1889.
It is the second most circulated English-language newspaper in India with average qualifying
sales of 1,458,398 copies (as of December 2016).

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Dainik Jagran (Hindi: दै निक जागरण) is an Indian Hindi-language daily newspaper. As per
Indian Readership Survey 2012, Q-4, Dainik Jagran is the most read newspaper in the world with
an average Issue Readership (AIR) of 16.37 million.

Dainik Jagran has now been the most read daily newspaper for the 25th consecutive time. It has
also been declared by the World Association of Newspapers (WAN) as one of the most read
newspapers in the world. It was named the most credible newspaper source in India in a survey
commissioned by BBC-Reuters.

The newspaper is owned by Jagran Prakashan Limited, a publishing house listed on

the Bombay Stock Exchange and the National Stock Exchange of India. Jagran Prakashan
Limited also acquired Mid Day in 2010 and Naiduniya in 2012.

Dainik Bhaskar (Hindi) is Indian Hindi-language daily newspaper. It has the third-highest
circulation in India according to Audit Bureau of Circulations. It is owned by Dainik Bhaskar
Group (D.B. Corp Ltd.), the largest Print Media Company of India. It was started in year 1958
from Bhopal, the capital city ofMadhya Pradesh. In 1983, it commenced its ambitious journey of
expansion with the launch of Dainik Bhaskar's Indore edition. It expanded its presence to 14
states in 4 different languages namely Hindi, Gujarati, Marathi and English. Currently, in Hindi
markets under flagship newspaper "Dainik Bhaskar" it is present in 12 states with 37 editions. As
of 2014, its National Editor is Kalpesh Yagnik who operates from Bhopal, Madhya Pradesh.

18
Amar Ujala is a Hindi-language daily newspaper published in India. It has 19 editions in seven
states and one union territory covering 167 districts. It has a circulation of around two million
copies. The 2013 Indian Readership Survey reported that, with 5.510 million it had the 12th-
largest daily readership amongst newspapers in India.

Amar Ujala was founded in Agra in 1948. In 1994, Dainik Jagran and Amar Ujala shared nearly
70 per cent of the Hindi newspaper readership in the state of Uttar Pradesh. Amar Ujala sold 4.5
lakh copies through its five editions.

Amar Ujala publishes a 16 to 18-page issue daily and also supplements focusing on matters such
as careers, lifestyle, entertainment and women

In 2015 the newspaper's managing director, Rajul Masheshwari, announced in a press release
that it was entering the "rural events and activation" market, saying that “Amar Ujala is not just a
newspaper. It is also a change agent." The intention is to hold short events in several towns that
would bring together significant participants in the local rural economy with larger agriculture-
based service businesses and government agencies.

The Times of India (TOI) is an Indian English-language daily newspaper. It is the third-largest
newspaper in India by circulation and largest selling English-language daily in the world
according to Audit Bureau of Circulations (India). According to the Indian Readership Survey
(IRS) 2012, the Times of India is the most widely read English newspaper in India with a

19
readership of 7.643 million. This ranks the Times of India as the top English daily in India by
readership.

It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu
Jain family. In the Brand Trust Report 2012, Times of India was ranked 88th among India's most
trusted brands and subsequently, according to the Brand Trust Report 2013, Times of India was
ranked 100th among India's most trusted brands. In 2014 however, Times of India was ranked
174th among India's most trusted brands according to the Brand Trust Report 2014, a study
conducted by Trust Research Advisory.

Hindustan Times (HT) is an Indian English-language daily newspaper founded in 1924 with
roots in the Indian independence movement of the period ("Hindustan" being a historical name
for India). The newspaper is owned by Rajya Sabha M.P., Shobhana Bhartia.

It is the flagship publication of HT Media. Hindustan Times is one of the largest newspapers in
India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1.32
million copies as of December 2013.The Indian Readership Survey 2012 revealed that HT has
approximately 37.67 lac (3.767 million) readers, making it the second most widely read English
newspaper in India after The Times of India.It ispopular in North India, with simultaneous
editions from New Delhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal, and Chandigarh.
The print location of Jaipur was discontinued from June 2006 and that of Nagpur edition was
discontinued from September 1997. HT launched a youth daily, HT Next, in 2004. The Mumbai
edition was launched on 14 July 2005 and the Kolkata edition was launched in early 2000. In
the The Brand Trust Report 2012, Hindustan Times was ranked 291st among India's most trusted
brands and subsequently, according to the Brand Trust Report 2013, Hindustan Times was
20
ranked 434th among India's most trusted brands. In 2014 however, Hindustan Times was ranked
360th among India's most trusted brands according to the Brand Trust Report 2014, a study
conducted by Trust Research Advisory, a brand analytics company.

Other sister publications of Hindustan Times are Mint (English business daily), Hindustan (Hindi
Daily), Nandan (monthly children's magazine) and Kadambani (monthly literary magazine). The
media group owns a radio channel, Fever 104.0 FM, and organises an annual Luxury Conference
which has featured speakers like designerDiane von Fürstenberg, shoemaker Christian
Louboutin, Gucci CEO Robert Polet and Cartier MD Patrick Normand. Hindustan Times is
owned by the KK Birla branch of the Birla family.

The Tribune is an Indian English-language daily newspaper published from Chandigarh, New
Delhi, Jalandhar, Dehradun and Bathinda. It was founded on 2 February 1881, in Lahore (now in
Pakistan), by Sardar Dyal Singh Majithia, a philanthropist, and is run by a trust comprising five
persons as trustees. It is a major Indian newspaper with a worldwide circulation. In India, it is the
leading English daily for Punjab, Haryana, Himachal Pradesh, and the Union Territory of
Chandigarh.

Aside from The Tribune in English, it has two sister publications: Dainik Tribune (in Hindi)
and Punjabi Tribune. Santosh Tewari is the Editor of Dainik Tribune and Surinder Singh Tej is
the Officiating Editor of the Punjabi Tribune. Harish Khare is the Editor-in-Chief of The Tribune
Group of Newspapers. The Internet Edition of The Tribune was launched in July 1998. The
Internet editions of the Punjabi Tribune and Dainik Tribune were launched on 16 August
2010. [8] All the three newspapers are published by 'The Tribune Trust'.

The Tribune had Prem Bhatia, Hari Jai Singh, H.K. Dua, AJ Phillip and Raj Chengappa among
others as its editors-in-chief in the past. Present Jammu and Kashmir Governor NN Vohra is on
its board of trustees.

21
The Indian Express is an English-language Indian daily newspaper. It is published in Mumbai
by Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death
in 1991, the group was split between the family members. The southern editions taking the
name The New Indian Express, while the northern editions, based in Mumbai, retaining the
original Indian Express name, with "The" prefixed to the title.The Indian Express is published at
ninelocationsDelhi, Mumbai, Nagpur, Pune, Kolkata, Vadodara, Chandigarh, Lucknow and Ah-
medabad.

S.No. Newspaper Language Daily readership Ownership

(in millions)

1 Dainik Jagran Hindi 16.370 Jagran Prakashan Ltd.

2 Dainik Bhaskar Hindi 14.416 D B Corp Ltd.

3 Amar Ujala Hindi 8.434 Amar Ujala Publications

Ltd.

4 The Times of India English 7.643 Bennett, Coleman and Co.

Ltd.

5 Hindustan Times English 3.767 HT Media Ltd.

6 The Hindu English 2.2 Kasturi and sons Ltd.

7 The Tribune English 0.671 Tribune Trust

22
8 The Indian Express English 0.652 Express publication Ltd.

(TABLE 1)

The daily readership of newspaper given by IRS 2016.

Times Group’s subsidiary companies include:

ENIL & TIML

Times Infotainment Media Limited & Entertainment Network India Limited that together control

 Radio Mirchi National network of Private FM stations

 360 Degrees Events
 Times Outoors Outdoors
 Mirchi Movies Limited Filmed Entertainment. Producers of BEING CYRUS,
VELLITHERAI, MANJADIKURU

TIL

Times Internet Limited which has

 Indiatimes portal
 Times of Money - an online payments portal specializing in remitting money to India and
other parts of the world

23
TIMES GLOBAL BROADCASTING LIMITED

This was a Joint Venture with Reuters. No longer a joint venture as Reuters has exited.

 Times Now A general interest news Channel

 ET Now A business news channel

A new business channel which is the broadcast version of Economic Times will be launched
early in 2009.

TIMES BUSINESS SOLUTIONS

 TBSL, corporate website of TBSL.

 Times Jobs, a jobs portal
 SimplyMarry, a matrimonial portal
 Magic Bricks, a real estate portal
 Yolist, free classifieds portal
 Ads2Book, online classifieds booking system for print publications
 PeerPower, a top level professional networking portal

WORLD WIDE MEDIA

World Wide Media - A magazine joint venture between BCCL and BBC magazines

 Filmfare
 Filmfare Awards
 Femina
 Femina Miss India A Beauty Paegent
 Top Gear India
 Hello
 BBC Good Homes
 Femina Hindi
 Grazia

24
  What to Wear
 BBC Knowledge
 Trends
 Lonely Planet

TIMES PRIVATE TREATIES

TIMES PRIVATE TREATIES IS A BARTER PROGRAM IN WHICH ADVERTISEMENT

SPACE IS BARTERED FOR EQUITY STAKES IN NEW AND ESTABLISHED COMPANIES.

TIML RADIO LIMITED

TIML RADIO LIMITED WHICH PURCHASED VIRGIN RADIO (AND RENAMED TO

ABSOLUTE RADIO) IN THE UNITED KINGDOM . THIS COMPANY IS A DIRECT
SUBSIDIARY OF BCCL (NOT THROUGH TIML OR ENIL).

TIMES SYNDICATION SERVICE

THE SYNDICATION DIVISION OF THE TIMES OF INDIA GROUP, GRANTS REPRINT

PRIMARILY FROM TIMES GROUP PUBLICATIONS.RIGHTS FOR TEXT, IMAGES,
CARTOONS/ILLUSTRATIONS, AUDIO/VIDEO AND MICROFILMS DRAWN .

TIMLGoldenSquareLimited

Which purchased Virgin Radio (soon to be called Absolute Radio) in the United Kingdom.
This company is a direct subsidiary of BCCL (not through TIML or ENIL).Bennett, Coleman &
Co. Ltd. provides media publishing services. The company offers newspapers, magazines,
Internet, and electronic commerce information publication services. Its brands include The
Economic Times, Times of India, Femina, Sandhya Times, Times FM, and Filmfare.
Additionally, it provides radio and television programs production and distribution, Web portals

25
operation, and mobile value added services. Bennett, Coleman & Co. Ltd. was founded in 1838
and is based in Mumbai, India.

2.4 ORGANISATIONAL STRUCTURE

Key Executive

 Indu Jain, current Chairperson

 Samir Jain, Vice-Chairman & Publisher
 Ronit Malhotra, MD
 Ronit Malhotra, CEO
 Jug Suraiya (associate editor, columnist, "Jugular Vein," cartoonist, "Dubyaman II")
 Swaminathan Aiyar (columnist, "Swaminomics")
 R. K. Laxman ("You Said It" editorial cartoon, featuring the famous Common Man)
 Rukmini Subramanian, Senior Writer
 Bachi Karkaria, columnist, "Erratica"
 Vinay Pandey, Editor-Online
 Vinita Nangia, Editor-Times Life
 Shobha De, columnist
 Jaideep Bose, Editorial Director
 Arindam Sen Gupta, Executive Editor
 Dileep Padgaonkar, Former Editor, currently Consulting Editor and columnist
 M J Akbar, Columnist, "The Siege Within" and former Editorial Team
 Gurcharan Das, Columnist
 Gautam Adhikari, former Executive Editor, Editorial Consultant
 Russi Karanjia, assistant editor during the 1930s
 Trivadi, columnist and humorist well known for his editorials, humor pieces, and
satirical poems.
 Chetan Bhagat, Columnist, Sunday TOI
 Kaushal Thakkar, Sr. Product Manager, Response – Ascent

Structure of the management

26
 CEO

Managing Director (Mr. B)

Subordinate Managing Director (Mr. C)

General Manager (Mr. D)

Regional Manager (Mr. E)

Branch Manager (Mr. F)

Department Manager

Sales Manager

Direct Sales Force

Executive

The Times Group is the largest media services conglomerate in India . It is headed by brothers
Samir and Vineet Jain. It reaches out from:

 16 publishing centers
 15 printing centers
 55 sales offices
 Over 11000 employees
 5 dailies including two of the largest in the country with approx 4.3 million copies
circulated daily
 2 lead magazines
 29 niche magazines
 Reaching 2468 cities and towns
 32 Radio Stations

27
  2 Television News Channel
 1 Television Life Style Channel
 Turnover in excess of USD 700 million

Its major brands include:

 The Times of India, World's largest English-language broadsheet daily newspaper in

terms of circulation[3]
 The Economic Times, India's largest financial daily, and the world's second largest in
terms of circulation after The Wall Street Journal
 Maharashtra Times, India's largest Marathi daily
 Navbharat Times, the largest Hindi Daily in Delhi and Bombay
 Mumbai Mirror India's largest circulated compact newspaper
 Pune Mirror
 Bangalore Mirror, Bangalore's first morning compact daily
 The Times of India - Kannada

TIMES OF INDIA PRODUCTS AND SERVICES:

PRODUCTS

A.ECONOMIC TIMES

28
The Economic Times is an English-language, Indian daily newspaper published by the Bennett,
Coleman & Co. Ltd. first published in 1961. It is the world's second-most widely read English-
language business newspaper, after the Wall Street Journal, with a readership of over 800,000.
The Economic Times is published simultaneously from 12 cities—Mumbai, Bangalore, Delhi,
Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, and Pune.

The Economic Times is headquartered in Mumbai at The Times of India building. Its
main content is based on the Indian economy, International finance, share prices, prices of
commodities as well as other matters related to finance. The founder- editor of the paper when it
was launched in 1961 was P.S. Hariharan. The current Editorial Director of The Economic
Times and ET Now is Rahul Joshi.

Like the London-based Financial Times, The Economic Times is printed on salmon pink paper.
It is sold in all major cities in India. In June 2009, it also launched a television channel called ET

THE TIMES OF INDIA

India's SANDHYA TIMES

29
A Hindi language evening daily offering a host of information on day-to-day events.

MAHARASHTRA TIMES

Maharashtra Times colloquially referred to as 'Ma Taa' from its Marathi initialism, is a Marathi
newspaper based in Mumbai, India. It is the ninth-largest-selling daily newspaper in the country.
It is owned by Bennett, Coleman & Co. Ltd. or The Times Group, the largest media house in
India.

NAVBHARAT TIMES

The leading national Hindi daily, undoubtedly the most influential opinion maker in the central
heartland. The voice of resurgent India, Navbharat Times has the ability to gauge the social,

30
political and intellectual needs of its audience and is attuned to India's mainstream hopes and
aspirations. Navbharat Times is published from Delhi and Mumbai.

MUMBAI MIRROR

Mumbai Mirror is the largestcompact newspaper in the city of Mumbai with a daily circulation
of approximate 700,000 copies Its first issue was published on May 30, 2005 by the Times
Group, the publishers of The Times of Indianewspaper. The newspaper was launched at the
Gateway of India by Vilasrao Deshmukh, the Chief Minister of Maharashtra and Abhishek
Bachchan on May 29, 2005.

BANGALORE MIORROR

Operated by Times, Bangalore Mirror is part of the Mirror tabloid brands owned by BCCL. As
with other Mirror brands, Bangalore Mirror is targeted at young Kannadigas based in the Silicon
city of India who are passionate about their city and want to voice their concerns on various
issues like health, education, travel, infrastructure, civic and political etc, by participating as
citizen journalists.

31
2. Magazines

FEMINA

For over 50 years now, Femina, India’s first and largest read women’s English magazine has long been the
definitive life and lifestyle guide for progressive women. Be it relationships, fashion and beauty, career, health,
travel, food or entertainment, Femina covers it all. Femina also available in Hindi.

FILMFARE

Filmfare has always been at the forefront of film journalism. Now, filmfare has taken its lineage to a newer horizon
by launching the Hindi edition. This is yet another attempt to widen the reach and make the stars accessible to
more and more people and give to them Filmfare’s quality journalism, its vivid photographs and excellent
production values. It is also available in Hindi.

TOPGEAR

Topgear is packed with reviews of what’s new- from hot hatches to people carriers, from the fastest international
super cars to motor sport news and road tests.

32
 HELLO

Hello! Covers the glamorous world of celebrities from a completely different angle. Gain access
to palaces and homes and stories of some of the most elusive royal families, movie stars and
celebrities.

GRAZIA

This is for ladies ultimate style guide. From catwalk fantasies to high-street steals, from budget-
busting bags to must-have shoes, Grazia is the perfect fashion mix.

GOODHOMES

Launched in 2008, BBC GoodHomes has grown into a reputed brand that reaches out not only to
designers and architects, but also to a growing number of home-makers seeking inspiration to
adorn their homes. With host chic yet simple ideas, tips and expert advice, it combines the best
of international interiors with practical design ideas.

33
LONELY PLANET

The world’s most trusted source on travel, lonely planet has made its way to India. Through
vivid writing and stunning colour spreads, it inspires travellers to sample different cultures and
learn fascinating stories about every place.

HOME TRENDS

Home Trends was launched in New Zealand in 1984. It aims to meet the demand for a world-
class references source on architecture and design for both professionals and home makers.

BBC KNOWLEDGE

BBC Knowledge magazine is the perfect pick for people with inquisitive minds. Written by
renowned academics and expert, BBC Knowledge’s wide-range of features provide riveting and
up-to-date information in the fields of Science, History and Nature.

34
ZIGWHEELS

The prime objective behind the monthly edition of ZigWheels is to give our core focus groups
another vehicle of expression while working within the massive ZigWheels portfolio to synergise
our efforts and deliver not just the most comprehensive but also the most enjoyable, informative
as well as enlightened automotive content to readers, lay persons, enthusiasts, the industry and
also to opinion makers

Instead of all these leading brands, The Times Group associated with many other areas of
business like radio, television, business solutions, real estate business, Indiatimes website.

 Times Infotainment Media Limited & Entertainment Network India Limited that together
control

1 Radio Mirchi
2 Zoom TV
3 Planet M
4 360 Degrees Events

35
Radio Mirchi (earlier known as TIMES FM) is a nationwide network of private FM radio
stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the
subsidiaries of The Times Group. Mirchi is Hindi for chili pepper. The tagline of Radio Mirchi is
"It's hot!".

Radio Mirchi maintains weekly music charts (or record charts) for India. The most followed
charts are Mirchi Top 20 (Bollywood Songs) and Angrezi Top 20 (English Songs). Both of these
charts are a ranking of recorded music according to popularity. These charts are published on a
weekly basis in the Indian English-language daily newspaper, The Times of India, and on Radio
Mirchi's official website (www.radiomirchi.com).

Zoom is an Indian glamour and entertainment television channel primarily covering Bollywood and based in
Mumbai. The channel was launched in September 2004 and caters primarily to urban audiences. It is a part of The
Times Group, one of India's largest media conglomerates. It has also been available on mobile internet since March
2009.

Planet M is an Indian music retail store founded by The Times Group (BCCL). It was sold to Next Retail India Ltd. of
Mumbai, the retail arm of Videocon, in November 2007. It is present in many cities (140-plus locations) all over
India. These stores are mainly known for selling music and movies and related accessories. They also sell gaming
consoles and handhelds like PlayStation Portable, PS2, PS3 and Xbox 360. Planet M is also a new entrant in the
mobile retail business. They offer a wide range of mobile handsets with lucrative schemes.

36
360 Degrees, A premier name in event management– operated by Entertainment Network India Limited (ENIL)
subsidiary Alternate Brand Solutions India Limited (ABSL) has carved a niche for itself in the realm of show business
by conducting small and mega events alike with a pan-India footprint.

The activities done by 360 Degrees are launch events, conferences and seminars, TV events, entertainment and
award nights, press events and all types of promotions and road-shows.

 Times Internet Limited which has

1 Indiatimes portal
2 Times of money Ltd.

Indiatimes is the Internet subsidiary of The Times of India Group, under which, some of the
largest websites in India - The Times of India, The Economic Times, Navbharat Times and
Maharashtra Times operate. Indiatimes.com India's No. 1 portal has emerged as the top Indian
horizontal portal with news, entertainment, e-greetings, astrology, festival, finance, travel, fitness
& health, women, cricket and shopping.

TimesofMoney is a digital payment service provider based in Mumbai, India. The company’s offering includes
specialized NRI services, India centric and global money transfers and e-payments. The majority stake in this
company is owned by U.A.E. based, Network International. TimesofMoney, part of Times Internet Ltd, was

37
incorporated in the year 2000 as a Public Limited Company under the Indian Companies Act. It is a leading financial
portal and has emerged as the leader in electronic payments solutions. TimesofMoney.com serves consumers and
financial institutions across the globe in facilitating Internet based money transfers. A team of experienced
professionals from the Banking and Finance industry manage the company.

 Times Global Broadcasting Limited

1 Times Now A News Channel

Times Now is a 24-hour English news channel based in Mumbai and broadcast in India, Singapore and USA. Arnab
Goswami is the Editor-in Chief and Sunil Lulla is the current CEO. It was the first news channel in India to be
launched on mobile screens (Reliance Infocom Network). The channel also has a Consultant cum Strategic Affairs
Expert, Maroof Raza. He apart from his appearances on news debates, has anchored and presented a 20-part
series on the Indian armed forces, titled ‘Line of Duty’. An episode from this series, on the Siachin Glacier won an
Award in the military documentary section at the Film Festival in Rome in 2005. This TV series has entered the
“Limca Book of Records” as India’s first military reality show.

 Times Syndication Service

1 Times Business Solutions Ltd.

2 Times Jobs

3 Simply Marry

4 Magic Bricks

38
Times Business Solutions Limited (TBSL) is a limited company, wholly owned by Bennett Coleman Company
Limited (The Times Group). Times Business Solutions makes your business work better. They create integrated
solutions to maximize your business software investment. They believe that if you build a solid business
foundation, the return will far outweigh the software investment.

TimesJobs.com is an Indian employment website operating in India and Middle East. It is

owned and operated by The Times Group.

TimesJobs.com has 3 industry-focused offshoots for corporate jobs -

1. TechGIG.com for IT industry

2. Retail Jobs portal in association with the Retailer Association of India.
3. BPO Jobs - This allows BPO employees to register, search and apply for jobs via mobile.
4. Advertising Jobs - Jobs in media and advertising industry in association with Economic times - Brand
Equity
5. Government Jobs - All the government jobs advertised via different means are added here for the benefit
of candidates/job seekers.

SimplyMarry.com is the fastest growing matrimonial portal in India, promoted by The Times of India group, the
largest media & entertainment conglomerate in the country. SimplyMarry.com, the online matrimonial portal aims
to serve as a one-stop platform for prospective brides and grooms to meet and communicate with each other. It
offers a superior matchmaking experience by expanding the opportunities available to meet potential life partners
and build fulfilling relationship.

39
Magic Bricks.com is also a part of The Times Group which deals with real estate business. It provides the available
property, its price, type and location in all cities of India. From the site one can search the property for buying,
selling and hiring etc. magicbricks.com is a high-end property portal that caters to a global market with its unique
services. Having been launched in the year 2006, Magic bricks have quickly risen to being the No. 1 Property Portal
in India.

B. SERVICES

English news services

Available in two forms. The ‘core’ service covers major developments in diverse fields in a
compact form. A more comprehensive segmented service allows papers to pick additional inputs
from segments of their choice National/Regional, economic/commercial, international and
sports. core service puts out about 40,000 words and the full segmented service upto 100,000
words per day.
Bhasha
Bhasha is the Hindi language news service of PTI. With its own network in the Hindi-speaking
states and drawing on PTI files, Bhasha puts out about 40,000 words .
Stock scan
A screen-based service providing stock market information from major stock exchanges of the
country.

Data india
A reference weekly providing a digest on the happenings in India, in a user-friendly alphabetical
listing.
Economic service
A fortnightly journal providing analytical reports on the state of the indian economy and trends
in the corporate world
Pti mag A weekly package of eleven special stories on topics ranging from arts to business to
science Available through the wire service as well as through mail.
Science service
Reports on the developments in the fields of science and technology with particular reference to
india in a fortnightly journal.

40
Pti feature
A package of four weekly features on topical national, international and general events PTI-TV
Provides spot coverage and makes corporate documentaries on assignment basis.

OTHER IMPORTANT INFORMATION

INDUSTRY LAYOUT:

•QUALITY TESTING
PON

STORES
•QUALITY TESTING & TRANSPORTATION

•TRANSPORTATION
DISTRIBUTION

DISTRIBUTION

There are three departments of TOI

Space Selling
Department

RMD Editorial
Department Department

Print
Media

41
Editorial Department

At a newspaper, the editorial department consists of the editorial page editor, and editorial
writers. Editorial department for magazines include experts in the subject area that the magazine
focuses on, and larger magazines have several editorial boards grouped by subject.

Space Selling Department

Space selling department sells the space in newspapers and magazines for advertisements.
Mainly, the print media companies earn more profit by selling add space not by selling their
products.

RMD Department

Results & Markets Development Department sells the magazines and newspapers. They worked
on subscriptions of magazines and newspapers. There were no research works held in this
department. This department mainly gives results to the company by using marketing strategies.

42
 CHAPTER-3

RESEARCH METHODOLGY

OBJECTIVE

1. To know about the customer behaviour

2. To provides all types of information to the customer
3. To know about the sales

METHODS OF MARKETING

Corporate calling: Each and every type of corporate call like bank call, schools, private offices
and shops.

Residential calling: Door to door selling was done in this type of strategy. Most of the posh
areas were covered under this.

Field visits: Visiting dealers and distributors.

Oraganizing a stall in an expo: Organized a stall in J W MARIOTT in Chandigarh for

Magazines.

SCHEMES ON NEWSPAPER ANNUAL SUBSCRIPTION IN TRICITY

THE TIMES OF INDIA 12 MONTHS SCHEME

PERIODICITY: Daily

COVER PRICE : Rs.3.50 on weekdays and Rs.5 On Saturday and Sunday

12 MONTHS RATE: RS 365

DURATION: 12 months

43
ASSURED GIFT: 50% off on cover price ,Discount coupons to be availed at
various outlets around worth Rs 4000.

This was the offer we used to provide to the customer on the daily TOI newspaper and convince
them to get it subscribed.

TOI group also has magazines which was also on the offer for the customers under special
scheme as customers were given 50% on the cover price of all the magazines .

DATA COLLECTION

After defining the problem and deciding about the sample and its size we need to collect data to
further carry out our report work. The gathering of data may range from a simple observation at
one location to a grandiose survey of multinational corporations at sites in different parts of the
world. The main method of data collection adopted here are-

PRIMARY DATA COLLECTION

Primary data are those data, which is originally collected. This methodology is used for the
proximity to the truth and control over errors. These are several methods of primary data
collection like questionnaire, interview, observation etc. The method used by me is
Questionnaire.

It is considered as the heart of survey operations and therefore should be very carefully
constructed. It consists of a number of questions printed or typed in a definite order which is
filled by the respondents on their own. A good questionnaire should be comparatively short and
simple and the sequence shall be from easy the difficult ones. Questionnaires have many positive
features like:

a) They are economical.

b) They are free from the biasness of the interviewers.

c) Respondents have adequate time to give well thought to their answers.

44
d) Respondents can be reached conveniently.

SECONDARY DATA

Secondary data are those data which are collected and which has been passed through statistical
research. The source used in this case are-

 Books.

 Magazines.

 Newspapers websites

In this project, primary data has been collected from the respondents.

3.2 Data analysis and interpretation

Problems

1. Don`t answer the door.

2. Don`t let us inside.

3. Don`t listen to the presentation.

4. Already having subscription.

5. Having student edition.

6. Less knowledge of local language.

7. Climatic conditions.

8. Dogs.

45
 3.6 Targets

TARGETS GIVEN: 45

TARGETS ACHIEVE: 155

AREA (PANCHKULA) NO.OF TARGET ACHIEVE

Sector 15: 6

Sector 17: 4

Sector 12 & 12 A: 3

Sector 8: 2

Sector 10: 6

Sector 9: 4

Sector 21: 6

Sector 22: 4

Mani Majra: 5

Phase 1 & 2: 5

OTHERS 50

Other way to retain & delight customers.

 A gift to the High Value Customer in the form of an annual subscription of say Femina would serve as a
continuing reminder of the product or service taken from that business person, thus creating a barrier for
the customers to move to competitors.
 This could also serve as a medium to send promotional offers to these customers with every issue of
Femina i.e. every fortnight.
 TIMES GROUP PUBLICATIONS can help in giving a top of the mind and the top of the heart recall of the
BCCL’s client’s business.

According to silver forms having many questions which are following

46
 1)Which newspaper do you like to read?

a)Times Of India b)Hindustan Times c)Tribune d)Dainik Bhaskar e)Amar ujala f) Others

Option Number Percentage(%)

Times of India 49 16.3

Hindustan times 59 18.7

Tribune 82 28.3

Dainik bhaskar 59 19.7

Amar ujala 32 10.7

Others 19 6.3

Times of India

Hindustan
times
Tribune

Comments:

Maximum number of people in chandigarh region prefers to read tribune because of its more
coverage on regional news and bigger fonts than other newspapers.After tribune, denik bhaskar

47
(Hindi Newspapre) is on the second position and among first in Hindi Newspapers. Times of
India is at the 4th position after Hindustan times.

2)What do you like the most in your newspaper?

a) Content b) Presentation c) Language d) Any other

Option Numbers Percentage

Content 69 23

Presentation 143 47.7

Language 88 29.3

Any other 0 0

content
Presentation
Language
Any other

48
Comment:

Most of the people likes the way of presentation in their newspaper. 88 pepole said they like the
language of their newspapers in this maximum people are tribune and dainik bhaskar readers,
they like language of their newspaper and rest of the people are impressed by the contents or
matter provided in their newspaper in this maximum people are Tribune, Times of India, or
Hindustan Times reader.

3) Which is your favourite column in newspaper ?

a) National/International b) Sports c) Business d) Editorial e) Any other

Option Number Percentage

National/International 236 78.7

news

Sports 23 7.7

Business 14 4.7

Editorial 11 3.6

Any Other 16 5.3

National/International
news
Sports

Business

Editorial

Any Other

49
Comment:

Generally people read newspaper for national and international news 78.7 percent of the people
read only national and international news while some are interested in

sports, business, editorial and some other columns like horoscope, travel, health and fitness,
religion etc.

For education mostly people reads Times of India, for business they prefer economic times
which is also Bennet & Coleman publication.

4) Do you go through additional supplements that are provided with the newspaper?

a) Yes b) No

Option Number Percentage

Yes 196 65.3

No 104 34.7

Yes
No

50
Comment:

More than half of the people in the survey go through the additional supplements provided in the
newspaper and rest of them doesn’t like to read additional supplements.

Times of India’s most popular supplement is Education Times regarding education of the
students and Times Ascent regarding jobs available in the market.

Hindustan times popular supplement is Brunch regarding fashion, cinema, lifestyle.Tribune’s

popular supplement is Spectrum and Lifestyle.

5) Does your newspaper satisfy your educational queries?

a) Yes b) No c) Doesn’t read

Option Number Percentage

Yes 187 62.3

No 74 24.7

Doesn’t read 39 13

Yes
No
Doesn’t read

51
Comment:

Most of the people are satisfied with the education column in their newspaper while 24 percent
of the people are not satisfied and rest of the people doesn’t go through education column,
people who are satisfied with education column are times of India, Hindustan times, dainik
bhaskar and tribune readers and people who are not satisfied are mostly amar ujala and punjab
kaisry readers

6: Does your newspaper provide you all the essential business information?

a)Yes b) No c) Doesn’t read

Option Number Percentage(%)

Yes 78 26

No 49 16.3

Doesn’t read 173 57.7

Yes
No
Doesn’t read

52
Comment:

Maximum number of people doesn’t go through business column in their newspaper, Mostly
business man and the students for their general knowledge go through this column and 26
percent of the total people in the survey are satisfied with the business information provided in
their newspaper. Mostly people prefer economic times for business queries.

7: Does your newspaper fulfill all the job related queries?

a) Yes b) No c) Doesn’t read

Option Number Percentage(%)

Yes 147 49

No 86 28.7

Doesn’t read 67 22.3

Yes
No
Doesn’t read

53
Comment:

Almost fifty percent of the people are satisfied with the job information provided in their
newspaper in this mostly are times of India and Hindustan times reader. 28 percent of the people
are not satisfied with job information provided in their newspaper it includes dainik bhaskar,
amar ujalla, Punjab kaisry

Times education is most popular among students especially preparing for competitive exams.

8: Has the information from classified section been able to resolve your queries?

a)Yes b) No c) Doesn’t read

Option Number Percentage(%)

Yes 97 32.3

No 65 21.7

Doesn’t read 138 46

Yes
No
Doesn’t read
54
Comment :

A large number of people from the survey doesn’t read classified section.

32.3 percent of the people are satisfied with the classified section it mostly includes Tribune,
Times of India, Hindustan Times reader.

Rest of the people are not satisfied with the classified section it includes Dainik Bhaskar, Amar
Ujjala, Punjab kaisry reader.

55
 CHAPTER- 4

SWOT ANALYSIS AND CONCLUSION

4.1 SWOT ANALYSIS

SWOT Analysis
1. Widely available daily present across many regions with a
circulation average of over 3.5 million per day
2. Can leverage Parent Company’s presence in Television, Radio
etc. to reach out to a wider audience especially for a Sustained
Campaign on a particular issue for eg. Campaign against
corruption etc.
3. Easy Brand Recall useful in a competitive markets with
numerous dailies; high brand loyalty
4. Bombay Times, Delhi Times etc has a glamorous daily that is
useful for news about movies, glamour, fashion etc.

5. Weekly paper called Ascent is widely regarded as excellent

platform and also a must read for potential recruiters and job
seekers.
6. Has got a city-wise edition publication for major Indian cities
7. Campaigns like Teach India and other events/initiatives are
Strength beneficial for the brand
1. Some people have the perception that TOI publishing more
celebrity/entertainment news
2. Tough competition means limited scope for increasing market
Weakness share
1. Has a limited presence in Southern India as compared to the rest
of India
2. Huge opportunity in Regional Languages space
Opportunity 3. Better usage and interaction with online and mobile mediums

56
 1.Increased competition from other dailies
Threats 2. On line news medium means reduced circulation

4.2 CONCLUSION

Marketing Research is the most crucial activity in the field of marketing to assess the consumer
behavior towards any company or brand. How far does the psychology of the consumer affects
the performance of any product was practically witnessed by me? I tried my level best to present
all the facts correct but as marketing research is not a true science hence certain degree of
alterations are possible in the research report.

The project gave me immense opportunity to give myself exposure and ideas in the field of
marketing. I came to know about the behavior of human being, which fluctuates in different
situations and times. My project findings are:

Most of the readers like to read regional news with good presentation that is why Tribune is
number one in Chandigarh region . Times Of India is week in these two aspects that is regional
coverage and presentation. All over it is the highest selling news paper in India according to
2006 survey. But to be number one in Chandigarh region it needs to work on these two aspects.

In the year 2008, the newspaper reported that (with a circulation of over 3.14 million) it was
certified by the Audit Bureau of Circulations (India)as the world's largest selling English-
language daily newspaper, placing as the 8th largest selling newspaper in any language in the
world. According to the Indian Readership Survey (IRS) 2010, the Times of India is the most
widely read English newspaper in India with a readership of 70.35 lakhs (7.035 million). This
ranks the Times of India as the top English newspaper in India by readership. According
toComScore, Indiatimes (and not TOI online) is the world's most-visited newspaper website with

57
159 million page views in May 2009, ahead of the New York Times, The Sun, Washington
Post, Daily Mail and USA Today websites.

4.3 VIEWS AND COMPLAINTS

In my daily sale calls ,my work is also to note down the complaints of the people

 Regional news is comparative less than other newspapers

 Fonts used is smaller than other newspapers.

 Students said that the advertisements of competitive exams does not come in the Times of
India

 Schemes of the newspaper are also not good comparative to other newspaper.

 People don’t like the gift of the newspaper in the yearly scheme.

 There are also complaints that people don’t get gifts with the subscription.

 Sometime vendors don’t come and readers do not get the newspaper.

58
 Most of the complaints were regarding magazines delivery

CHAPTER -5

LEARNINGS

From the feedback of the people we concluded some of the findings, all the findings are based on
Panchkula region;

 Tribune has maximum reader in the Panchkula region due to more regional news.

 Times of India is at the third position.

 Maximum number of Times of India reader are youngsters, businessman and people
interested in reading International news.

 The Hindu is most popular among students preparing for highly competitive exams.

 Times Of India’s strength is the contents and weakness is presentation.

 Times of India most popular supplements are Education Times and Times Ascent and Times
Life.

 Hindustan Times strength is its presentation and weakness is contents.

 Hindustan Times most popular supplement is Brunch and HT Jobs.

 Times of India has very close competition with Hindustan Times.

59
 Hindustan Times has done a lot of improvement in recent time due to its promotional
schemes.

 Times of India speaking tree section is very much liked by readers.

DAILY ASSIGNMENT

PROCEDURE OF THE PROJECT

i. Company assigned me the areas for daily visit.

ii. Visit at assigned area to meet customers.

iii. Tell them about the schemes of the company regarding newspaper and magazines.

iv. Take the feedback of the customers about the newspaper they are already reading.

v. Booked the order of the customers if they are interested in any scheme.

vi. Renewal the order of the existing customers.

vii. Making daily report of the competitor’s strength and weaknesses.

viii. Note down the complaints and views of the customers

ix. I did residential and corporate calling for magazines and newspaper subscriptions.

60
 REFERENCES

1. Beri, G.C. - Marketing. 2006 Publication,

Chapter 1-5
2. kotler Philip - Marketing Management Tenth Edition,
Publisher- Prentice-Hall, Chapter 1-10
3. Meindl Peter, Chopra Sunil - Supply Chain Management Strategy Planning and Operation
2004 Publication, Publisher- Prentice Hall, Chapter 1, 3 and 8
4. Watts A.M, Holt J.N - Vehicle Routing and Scheduling in the Newspaper Industry
2004 Publication, Publisher- Elsevier Science, Chapter 1, 3-7

WEBSITES

www.google.com

www.hindustantimes.com

www.tribune.com

www.indianexpress.com

www.thehindu.com

www.wikipedia.com

www.indiatimes.com

61
 ANNEXURES

QUESTIONNAIRE

1)Which newspaper do you like to read?

a)Times Of India

b)Hindustan Times

c)Tribune

d)Dainik Bhaskar

e)Amar ujala

f) Others

2)What do you like the most in your newspaper?

a) Content

b) Presentation

c) Language

d) Any other

3) Which is your favourite column in newspaper ?

a) National/International

62
b) Sports

c) Business

d) Editorial

e) Any other

4) Do you go through additional supplements that are provided with the

newspaper?

a) Yes

b) No

5) Does your newspaper satisfy your educational queries?

a) Yes

b) No

c) Doesn’t read

6: Does your newspaper provide you all the essential business information?

a)Yes

b) No

c) Doesn’t read

7: Does your newspaper fulfill all the job related queries?

a) Yes

b) No

63
c) Doesn’t read

8: Has the information from classified section been able to resolve your queries?

a)Yes

b) No

c) Doesn’t reaD

64
Advertising revenues: projections

Calendar year Growth

Overall
*
industry
size (INR 2017 2018 2019 2020 (2016-
billion) 2016 P P P P 2021P 2021P)

TV 201.2 225.4 256.9 298 342.7 394.1 14.40%

Print 201.3 215 233.3 254.9 276.2 296 8.00%

Digital
advertising 76.9 101.5 134 174.3 226.5 294.5 30.80%

Out-of-
home

advertisin
g (OOH) 26.1 29 32.5 36.4 40.8 45.7 11.80%

Radio 22.7 26.4 30.7 35.9 41.5 47.8 16.10%

528. 1078.
Total 2 597.3 687.4 799.5 927.7 1 15.30%

* Compound annual growth rate

Source: KPMG India’s analysis and estimates 2016-2017

65
Overall Industry size-projections

Growth*
Overall
industry Calendar year 2016-21
size (INR
billion) 2016 2017P 2018P 2019P 2020P 2021P

TV 588.3 651 750.9 876.8 1014.5 1165.6 14.70%

Print 303.3 325 350.4 378.5 405.6 431.1 7.30%

Films 142.3 155 166 178.2 191.6 206.6 7.70%

Digital
advertising 76.9 101.5 134 174.3 226.5 294.5 30.80%

Animation
and VFX 59.5 69.5 81.2 95.5 111.9 131.7 17.20%

Gaming 30.8 37.2 44.2 52.2 60.7 71 18.20%

Out-of-
home
advertising
(OOH) 26.1 29 32.5 36.4 40.8 45.7 11.80%

Radio 22.7 26.4 30.7 35.9 41.5 47.8 16.10%

66
Music 12.2 14 16.3 19 22.1 25.4 15.80%

Total 1262.1 1408.7 1606.2 1846.7 2115.2 2419.4 13.90%

* Compound annual growth rate

Source: KPMG India’s analysis and estimates 2016-2017

67
68
DISCOUNTS BOOKLETS GIVEN ALONG NEWSPAPERS

69
 TIMES OF INDI ORDER BOOK

ECONOMIC TIMES ORDER BOOK

ECONOMIC TIMES ORDER BOOK

MAGAZINES ORDER BOOK

70
71