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  • Assignment Course Code: MS-423 Course Title: Marketing of Financial Services Assignment Code: MS-423/TMA/SEM-I/2019 Coverage: All Blocks

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    MS423 Marketing of Financial Services

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    Assignment Course Code: MS-423 Course Title: Marketing of Financial Services Assignment Code: MS-423/TMA/SEM-I/2019 Coverage: All Blocks

    Transféré par

    Avinash Kaur
    https://www.solvedmbaassignments.com/p/ignou-mba-solved-assignments-july-dec.html

    Droits d'auteur :

    © All Rights Reserved
    Signaler comme contenu inapproprié
    sur 1

    ASSIGNMENT

    Course Code : MS-423


    Course Title : Marketing of Financial Services
    Assignment Code : MS-423/TMA/SEM-I/2019
    Coverage : All Blocks

    Note : Attempt all the questions and submit this assignment on or before 30th April,
    2019 to the coordinator of your study center.

    1. Explain the characteristics of services and discuss the implications that they create
    for marketers of financial services.

    2. What are Pricing Objectives? Explain the various pricing methods and discuss the
    traditional pricing approach used by the banks.

    3. Briefly explain traditional instruments used for project financing. Discuss in detail the
    new financial instruments used for project financing.

    4. Differentiate between life and general insurance and explain the strategy to expand
    insurance business in rural areas.

    5. What are the emerging issues in the financial services marketing? How these issues
    are necessitating change in the marketing of financial services?

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