Académique Documents
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• VIDEOCON SHAHJAHANPUR
• TRANSFORMATION PROCESS
• PRODUCT LAYOUT
1 . WHY VIDEOCON HAS CHANGED ITS LOGO ?
The brand now has changed its 'V' to a flowing style along with a new line -
''Experience change'. According to the company, the new Videocon symbol
reiterates the ethos of a company dedicated to maintaining the highest
international standards of excellence through quality, technology and
innovation.
The story begins with the idea in the mind of a graduate boy who was
very agile and passionate about his ideas and have believe in them. He
initiated with sugar mill and ended with an MNC named Videocon
India,s no. 1 brand in Consumer electronics and Home appliances by
almost 50 million people across the world.
The boy named was Shri Nandlal Madhavlal Dhoot, the founder of the
Videocon Group
Products Brands
1989-1990
Home
Entertainment 1998 2005 2008 2009
Systems, 1995 Compressors & Thomson Telecom
Merging of
1985 Electric Motors & Glass shells for Compressor acquisition Group Venture
Colour TV Air conditioners CRT motors Brands &D2H
1985 1987 1989/1990 1991 1995 1996 1998 2000 2005 2005 2008 2009
VSOL
Petroleum
Energy
CE & HA Retail
Hospitality
THE INDIAN GIANT
US $ 120 million
Why shahjahanpur (Rajasthan)?
Availability
Good of power Basic
transportation supply
ameniti
facilities es
Close
Proximity to Governmen
the raw t policies
material
Close
Environment
Proximit
y to SJPR and
Markets community
Residential
complexes,
schools, Proximity to
hospitals, sub-
clubs, etc. contractors
Easy
Availability availability
of cheap & of cheap
Less
skillful labor land
construction
costs
Facility Capacity Planning
OPTIMAL CAPICTY AT
SJP IS 50000 PER
MONTH.
TOTAL
INVESTMENT IS
RS.500 CRORES.
11
Transformation process under VIL (A Refrigerator Manufacturer)
Random disturbances
•Machine failure Quality of
Quality of
Machines outputs
inputs •Short supply from vendors monitored
Building monitored •
Compressors. •Strikes
Customers satisfied with:
Workers and • Good cooling performance
Transformation
employees • Less consumption with
Process
Metal sheets) electricity
• New advanced features
Cooling
system
Feedback Mechanisms
Capital • Higher production
Managers • Lesser customer complaints
• Satisfied employees
INPUTS OUTPUTS
Process From Purchase To Payment
RequirementByPPC
PurchaseDepartment
ContactwithSupplier
DealFinalisation
SupplyBySuppliers
GateEntry
StoreEntry
QualityAssurance
Department
Accepted Rejected
A/CDepartment ShopFloor
Or
Store
BillPassing
PaymentTo
Suppliers
UPCOMING PRODUCTS
REF
AC WITH VITA AIR
2. QUALITY
VIL FOCUSES ON QUALITY OF ITS PRODUCT ON LARGE SCALE FOR EX
> IT IHAS SEPRATE QUALITY DEPARTMENT IN THE PLANT TO CHECK
AND MONITOR THE QUALITY OF RAW MATERIALS AND QUALITY OF
OUTPUT PRODUCED.
3. DELIVERY
VIL HAS VERY EFFECTIVE SUPPLY CHAIN SYSTEM FOR THAT IT HAS
ITS OWN RETAIL OUTLET SUCH AS NEXT FROM WHERE THE
FINISHED GOODS ARE SOLD AND TRANSFFERED TO DEALERS.
4.SERVICE
THROUGH VARIOUS CUSTOMER CARE C CENTERS VIDEOCON IS PROVIDING
VARIOUS PRE AND POST SALES SERVICE TO CUSTOMER.
5. CYCLE TIME
AS WE KNOW AS THE CYCLE TIME REDUCES PROFIT OPPORTUNITY FOR
UNIT INCRESES, AS IN CASE OF VIDEOCON THROUGH 24 HOURS
SHIFT,S OF WORKING IT HAS INCRESED ITS CYCLE TIME.
Key Factors For Success
Benchmarking & Global Standards
Rule the changing business environment
Accountability & Answerability.
Adopt, Adapt and Improve
Functional Expertise is the solution.
Ask Why? Learn To Say No! Try To Know How.
Task driven Approach and Positive attitude
Team Work & Customer Focus
Consistency at work and continuous improvement
Be open to suggestions and promote positive thinking
Total cost effectiveness : Survival of the fittest
Weeding out dead wood - Shape Up or Ship Out
Measurable Performance / bottom line is the final answer
NO PLACE FOR ORDINARIES : Smart to exist.
Golden Opportunities for successful people.